{"id":8826,"date":"2025-03-17T17:01:43","date_gmt":"2025-03-17T10:01:43","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=8826"},"modified":"2025-03-17T17:01:44","modified_gmt":"2025-03-17T10:01:44","slug":"salesforce-la-gi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/salesforce-la-gi","title":{"rendered":"Salesforce l\u00e0 g\u00ec? – Kh\u00e1m Ph\u00e1 N\u1ec1n T\u1ea3ng CRM \u0110\u1ec9nh Cao"},"content":{"rendered":"\n

Salesforce l\u00e0 g\u00ec<\/strong>? \u0110\u00e2y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi m\u00e0 c\u00f2n m\u1edf ra c\u00e1nh c\u1eeda cho nh\u1eefng ai \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u trong vi\u1ec7c qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. V\u1edbi t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i v\u00e0 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p m\u1ea1nh m\u1ebd, Salesforce \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a nhi\u1ec1u t\u1ed5 ch\u1ee9c tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n

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\"saleforce<\/figure>\n<\/div>\n\n\n

T\u1ed5ng quan v\u1ec1 Salesforce<\/h2>\n\n\n\n

Salesforce, n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i to\u00e0n di\u1ec7n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c khai th\u00e1c v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a m\u00ecnh. Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, Salesforce tr\u1edf th\u00e0nh gi\u1ea3i ph\u00e1p ti\u00ean ti\u1ebfn gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u th\u00e0nh th\u00f4ng tin th\u1ef1c ti\u1ec5n c\u00f3 gi\u00e1 tr\u1ecb, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n\n\n\n

\u0110\u1ecbnh ngh\u0129a v\u00e0 ch\u1ee9c n\u0103ng ch\u00ednh<\/h3>\n\n\n\n
\n

Salesforce l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y, gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. V\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00ednh n\u0103ng \u0111a d\u1ea1ng, Salesforce h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c theo d\u00f5i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb.<\/p>\n<\/blockquote>\n\n\n\n

Ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a Salesforce kh\u00f4ng ch\u1ec9 bao g\u1ed3m vi\u1ec7c l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1ea1o b\u00e1o c\u00e1o chi ti\u1ebft, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh k\u1ecbp th\u1eddi v\u00e0 ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n

L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n<\/h3>\n\n\n\n

Salesforce \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1999 b\u1edfi Marc Benioff, m\u1ed9t c\u1ef1u l\u00e3nh \u0111\u1ea1o c\u1ee7a Oracle. Ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u, Benioff \u0111\u00e3 \u0111\u1ecbnh h\u01b0\u1edbng Salesforce tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng CRM d\u1ef1a tr\u00ean \u0111\u00e1m m\u00e2y, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ngo\u1eb7t l\u1edbn trong ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 th\u00f4ng tin. V\u1edbi s\u1ef1 ra m\u1eaft c\u1ee7a phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean, Salesforce nhanh ch\u00f3ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p nh\u1edd v\u00e0o t\u00ednh linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng.<\/p>\n\n\n\n

T\u1eeb \u0111\u00f3, Salesforce li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn v\u00e0 m\u1edf r\u1ed9ng c\u00e1c t\u00ednh n\u0103ng c\u1ee7a m\u00ecnh. H\u1ec7 sinh th\u00e1i Salesforce hi\u1ec7n nay kh\u00f4ng ch\u1ec9 bao g\u1ed3m CRM m\u00e0 c\u00f2n t\u00edch h\u1ee3p nhi\u1ec1u \u1ee9ng d\u1ee5ng h\u1ed7 tr\u1ee3 nh\u01b0 Marketing Cloud, Sales Cloud, Service Cloud… \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n

T\u1ea1i sao Salesforce l\u1ea1i quan tr\u1ecdng?<\/h2>\n\n\n\n

Trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y nay, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. Salesforce \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Vai tr\u00f2 trong qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

Salesforce gi\u00fap doanh nghi\u1ec7p theo d\u00f5i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb giai \u0111o\u1ea1n nh\u1eadn bi\u1ebft \u0111\u1ebfn khi h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi trung th\u00e0nh. Nh\u1edd v\u00e0o kh\u1ea3 n\u0103ng l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, Salesforce c\u0169ng cho ph\u00e9p doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh kh\u00e1c nhau, t\u1eeb email \u0111\u1ebfn m\u1ea1ng x\u00e3 h\u1ed9i, gi\u00fap c\u1ee7ng c\u1ed1 m\u1ed1i li\u00ean k\u1ebft v\u00e0 gia t\u0103ng \u0111\u1ed9 tin c\u1eady t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

L\u1ee3i \u00edch cho doanh nghi\u1ec7p<\/h3>\n\n\n\n

Vi\u1ec7c s\u1eed d\u1ee5ng Salesforce mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p. \u0110\u1ea7u ti\u00ean, n\u00f3 gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean t\u1eadp trung v\u00e0o nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng h\u01a1n thay v\u00ec ph\u1ea3i x\u1eed l\u00fd c\u00e1c c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n

H\u01a1n n\u1eefa, vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u chi ti\u1ebft gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c k\u1ecbp th\u1eddi. C\u00e1c b\u00e1o c\u00e1o chi ti\u1ebft t\u1eeb Salesforce cho ph\u00e9p nh\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n\n\n\n

C\u00e1c t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Salesforce<\/h2>\n\n\n\n

Salesforce kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m CRM m\u00e0 c\u00f2n l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng cho ph\u00e9p t\u00f9y ch\u1ec9nh v\u00e0 m\u1edf r\u1ed9ng theo nhu c\u1ea7u c\u1ee7a t\u1eebng doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Salesforce bao g\u1ed3m:<\/p>\n\n\n\n

Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

M\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a Salesforce l\u00e0 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. N\u1ec1n t\u1ea3ng n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p l\u01b0u tr\u1eef v\u00e0 truy c\u1eadp d\u1ec5 d\u00e0ng th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1eeb l\u1ecbch s\u1eed mua s\u1eafm \u0111\u1ebfn s\u1edf th\u00edch c\u00e1 nh\u00e2n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Khi th\u00f4ng tin kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c m\u1ed9t c\u00e1ch khoa h\u1ecdc, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u00e2n t\u00edch v\u00e0 r\u00fat ra c\u00e1c k\u1ebft lu\u1eadn gi\u00e1 tr\u1ecb, t\u1eeb \u0111\u00f3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb<\/h3>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh kinh doanh ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. Salesforce cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

V\u1edbi kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung theo h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 b\u00e1o c\u00e1o<\/h3>\n\n\n\n

Salesforce cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd, gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh k\u1ecbp th\u1eddi. V\u1edbi c\u00e1c b\u00e1o c\u00e1o chi ti\u1ebft v\u00e0 ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t kinh doanh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch linh ho\u1ea1t.<\/p>\n\n\n\n

\u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a Salesforce kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c hi\u1ec3n th\u1ecb s\u1ed1 li\u1ec7u m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ra nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

T\u01b0\u01a1ng lai c\u1ee7a Salesforce<\/h2>\n\n\n\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7 AI v\u00e0 machine learning, t\u01b0\u01a1ng lai c\u1ee7a Salesforce h\u1ee9a h\u1eb9n s\u1ebd c\u00f2n th\u00fa v\u1ecb h\u01a1n. Nh\u1eefng ti\u1ebfn b\u1ed9 n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea3i thi\u1ec7n n\u1ec1n t\u1ea3ng m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi cho doanh nghi\u1ec7p trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 AI v\u00e0 machine learning<\/h3>\n\n\n\n

Trong v\u00e0i n\u0103m t\u1edbi, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y Salesforce tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng th\u00f4ng minh h\u01a1n, v\u1edbi kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 cho ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f4ng ngh\u1ec7 AI s\u1ebd gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a nhi\u1ec1u quy tr\u00ecnh, t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ebfn t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n

S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa AI v\u00e0 machine learning kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c m\u00e0 c\u00f2n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng. Khi h\u1ec7 th\u1ed1ng c\u00f3 kh\u1ea3 n\u0103ng h\u1ecdc h\u1ecfi t\u1eeb d\u1eef li\u1ec7u, doanh nghi\u1ec7p s\u1ebd c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

Trong k\u1ef7 nguy\u00ean s\u1ed1 hi\u1ec7n nay, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. V\u1edbi Salesforce, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb giai \u0111o\u1ea1n nh\u1eadn bi\u1ebft \u0111\u1ebfn khi h\u1ecd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi trung th\u00e0nh.<\/p>\n\n\n\n

Salesforce kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p theo d\u00f5i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u00e0 l\u00e2u d\u00e0i. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 l\u01b0u \u00fd<\/h2>\n\n\n\n

M\u1eb7c d\u00f9 Salesforce mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, nh\u01b0ng vi\u1ec7c tri\u1ec3n khai v\u00e0 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n\n\n\n

Nh\u1eefng \u0111i\u1ec1u c\u1ea7n c\u00e2n nh\u1eafc khi tri\u1ec3n khai Salesforce<\/h3>\n\n\n\n

Tr\u01b0\u1edbc khi tri\u1ec3n khai Salesforce, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau v\u00e0 y\u00eau c\u1ea7u c\u1ee7a m\u00ecnh. Vi\u1ec7c n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ec1n t\u1ea3ng s\u1ebd \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ef1c t\u1ebf v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1i \u01b0u cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n \u0111\u1ec3 s\u1eed d\u1ee5ng Salesforce m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c \u0111\u00e0o t\u1ea1o s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch t\u1eeb n\u1ec1n t\u1ea3ng n\u00e0y.<\/p>\n\n\n\n

C\u00e1ch ch\u1ecdn g\u00f3i d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n

Salesforce cung c\u1ea5p nhi\u1ec1u g\u00f3i d\u1ecbch v\u1ee5 kh\u00e1c nhau, t\u1eeb c\u00e1c gi\u1ea3i ph\u00e1p cho doanh nghi\u1ec7p nh\u1ecf \u0111\u1ebfn nh\u1eefng gi\u1ea3i ph\u00e1p ph\u1ee9c t\u1ea1p d\u00e0nh cho c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 nhu c\u1ea7u c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi l\u1ef1a ch\u1ecdn g\u00f3i d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

Vi\u1ec7c l\u1ef1a ch\u1ecdn g\u00f3i d\u1ecbch v\u1ee5 kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n v\u00e0o m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a c\u00e1c quy tr\u00ecnh kinh doanh. Doanh nghi\u1ec7p n\u00ean tham kh\u1ea3o \u00fd ki\u1ebfn c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn.<\/p>\n\n\n\n

C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n

Nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn c\u00f2n b\u0103n kho\u0103n v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng Salesforce, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf.<\/p>\n\n\n\n

Salesforce c\u00f3 d\u00e0nh cho doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng?<\/h3>\n\n\n\n

C\u00f3, Salesforce ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p cho c\u1ea3 doanh nghi\u1ec7p nh\u1ecf v\u00e0 l\u1edbn. N\u1ec1n t\u1ea3ng n\u00e0y cung c\u1ea5p nhi\u1ec1u g\u00f3i d\u1ecbch v\u1ee5 linh ho\u1ea1t, cho ph\u00e9p doanh nghi\u1ec7p nh\u1ecf t\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng c\u1ee7a Salesforce m\u00e0 kh\u00f4ng ph\u1ea3i b\u1ecf ra qu\u00e1 nhi\u1ec1u chi ph\u00ed. V\u1edbi kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh v\u00e0 m\u1edf r\u1ed9ng, doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng t\u00ednh n\u0103ng c\u01a1 b\u1ea3n v\u00e0 d\u1ea7n d\u1ea7n m\u1edf r\u1ed9ng khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

Chi ph\u00ed s\u1eed d\u1ee5ng Salesforce l\u00e0 bao nhi\u00eau?<\/h3>\n\n\n\n

Chi ph\u00ed s\u1eed d\u1ee5ng Salesforce ph\u1ee5 thu\u1ed9c v\u00e0o g\u00f3i d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p ch\u1ecdn. C\u00f3 m\u1ed9t s\u1ed1 g\u00f3i d\u1ecbch v\u1ee5 v\u1edbi m\u1ee9c gi\u00e1 kh\u00e1c nhau, t\u1eeb nh\u1eefng g\u00f3i c\u01a1 b\u1ea3n cho \u0111\u1ebfn nh\u1eefng g\u00f3i ph\u1ee9c t\u1ea1p v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng. Doanh nghi\u1ec7p n\u00ean xem x\u00e9t nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a m\u00ecnh \u0111\u1ec3 l\u1ef1a ch\u1ecdn g\u00f3i d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed.<\/p>\n\n\n\n

K\u1ebft lu\u1eadn<\/h2>\n\n\n\n

Salesforce kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o trong k\u1ef7 nguy\u00ean s\u1ed1 hi\u1ec7n nay. V\u1edbi s\u1ef1 \u0111a d\u1ea1ng trong c\u00e1c t\u00ednh n\u0103ng v\u00e0 kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p m\u1ea1nh m\u1ebd, Salesforce \u0111\u00e3 ch\u1ee9ng minh vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c, n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Salesforce l\u00e0 g\u00ec? \u0110\u00e2y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi m\u00e0 c\u00f2n m\u1edf ra c\u00e1nh c\u1eeda cho nh\u1eefng ai \u0111ang t\u00ecm ki\u1ebfm gi\u1ea3i …<\/p>\n","protected":false},"author":58,"featured_media":8963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[64],"class_list":["post-8826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep","tag-it"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/8826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=8826"}],"version-history":[{"count":3,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/8826\/revisions"}],"predecessor-version":[{"id":8964,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/8826\/revisions\/8964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/8963"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=8826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=8826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=8826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}