{"id":7558,"date":"2024-08-22T08:44:45","date_gmt":"2024-08-22T01:44:45","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=7558"},"modified":"2026-11-02T17:11:50","modified_gmt":"2026-11-02T10:11:50","slug":"womm-la-gi-7-yeu-to-giup-chien-dich-womm-thanh-cong","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/goc-ky-nang\/womm-la-gi-7-yeu-to-giup-chien-dich-womm-thanh-cong","title":{"rendered":"WOMM l\u00e0 g\u00ec? 7 y\u1ebfu t\u1ed1 gi\u00fap chi\u1ebfn d\u1ecbch WOMM th\u00e0nh c\u00f4ng"},"content":{"rendered":"\n

Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb ng\u00e0y nay, WOMM (Word of Mouth Marketing) \u0111ang tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. Nh\u01b0ng WOMM l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady? Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng \u0111i t\u00ecm c\u00e2u gi\u1ea3i \u0111\u00e1p nh\u00e9.<\/p>\n\n\n\n

\"WOMM<\/p>\n\n\n\n

WOMM l\u00e0 g\u00ec?<\/h2>\n\n\n\n
\n

\u201cWOMM hay ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng l\u00e0 vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng tin v\u1ec1 m\u1ed9t c\u00f4ng ty ho\u1eb7c s\u1ea3n ph\u1ea9m t\u1eeb ng\u01b0\u1eddi n\u00e0y sang ng\u01b0\u1eddi kh\u00e1c th\u00f4ng qua c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1ef1 nhi\u00ean h\u01a1n l\u00e0 th\u00f4ng qua c\u00e1c t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o ch\u00ednh th\u1ee9c.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n

WOMM c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c, th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c kh\u00e1ch h\u00e0ng nh\u1eafc \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u1edbi b\u1ea1n b\u00e8 ho\u1eb7c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh.<\/p>\n\n\n\n

L\u1ee3i \u00edch c\u1ee7a WOMM l\u00e0 g\u00ec?<\/p>\n\n\n\n

WOMM (Word of Mouth Marketing) mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 l\u1ee3i nhu\u1eadn quan tr\u1ecdng cho c\u00e1c doanh nghi\u1ec7p, bao g\u1ed3m:<\/p>\n\n\n\n

T\u0103ng s\u1ef1 tin c\u1eady<\/h3>\n\n\n\n

WOMM t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p t\u1eeb ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i, kh\u00f4ng ph\u1ea3i t\u1eeb qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, do \u0111\u00f3 th\u00f4ng \u0111i\u1ec7p th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u00e1ng tin c\u1eady v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng tin t\u01b0\u1edfng v\u00e0o \u00fd ki\u1ebfn v\u00e0 kinh nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi h\u1ecd bi\u1ebft v\u00e0 tin t\u01b0\u1edfng.<\/p>\n\n\n\n

T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/h3>\n\n\n\n

S\u1ef1 chia s\u1ebb t\u00edch c\u1ef1c theo c\u00e1ch truy\u1ec1n mi\u1ec7ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Khi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c ti\u1ec1m n\u0103ng nghe v\u1ec1 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi kh\u00e1c, h\u1ecd c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y kh\u00edch l\u1ec7 \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Ti\u1ebft ki\u1ec7m chi ph\u00ed ti\u1ebfp th\u1ecb<\/h3>\n\n\n\n

WOMM th\u01b0\u1eddng kh\u00f4ng \u0111\u00f2i h\u1ecfi c\u00e1c chi ph\u00ed l\u1edbn nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng kh\u00e1c nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng. Thay v\u00e0o \u0111\u00f3, n\u00f3 d\u1ef1a v\u00e0o s\u1ef1 chia s\u1ebb t\u1ef1 nhi\u00ean t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

T\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

Vi\u1ec7c lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c th\u00f4ng qua WOMM c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. Khi th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 l\u1eb7p l\u1ea1i tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t hi\u1ec7u \u1ee9ng lan truy\u1ec1n v\u00e0 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0o t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

T\u1ea1o ra m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n<\/h3>\n\n\n\n

Vi\u1ec7c kh\u00e1ch h\u00e0ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a h\u1ecd v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u1ea3m th\u1ea5y g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01a1n.<\/p>\n\n\n\n

T\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n

 WOMM th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Vi\u1ec7c chia s\u1ebb v\u00e0 nh\u1eadn x\u00e9t t\u1eeb ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t lu\u1ed3ng t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

WOMM kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch kinh doanh v\u00e0 t\u1ea1o ra m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 h\u1ea1nh ph\u00fac.<\/p>\n\n\n\n

C\u00e1c lo\u1ea1i h\u00ecnh WOMM ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i h\u00ecnh WOMM ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng \u00e1p d\u1ee5ng khi hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a WOMM l\u00e0 g\u00ec.<\/p>\n

V\u1ec1 c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m, chuy\u00ean m\u1ee5c marketing tr\u00ean CareerLink \u0111ang c\u00f3 kho\u1ea3ng 4927 tin tuy\u1ec3n d\u1ee5ng, m\u1ee9c l\u01b0\u01a1ng ph\u1ed5 bi\u1ebfn dao \u0111\u1ed9ng 5-30 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng t\u00f9y c\u1ea5p b\u1eadc v\u00e0 kinh nghi\u1ec7m. Tham kh\u1ea3o tr\u1ef1c ti\u1ebfp vi\u1ec7c l\u00e0m ng\u00e0nh marketing<\/a> s\u1ebd gi\u00fap b\u1ea1n h\u00ecnh dung r\u00f5 h\u01a1n c\u00f4ng vi\u1ec7c v\u00e0 m\u1eb7t b\u1eb1ng \u0111\u00e3i ng\u1ed9 hi\u1ec7n nay.<\/p>\n\n\n\n\n

T\u1ea1o tr\u1ea3i nghi\u1ec7m \u1ea5n t\u01b0\u1ee3ng<\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh WOMM ph\u1ed5 bi\u1ebfn nh\u1ea5t, trong \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p c\u1ed1 g\u1eafng cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng th\u01b0\u1eddng s\u1ebd chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a h\u1ecd v\u1edbi b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n.<\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 \u01b0u \u0111\u00e3i cho kh\u00e1ch h\u00e0ng c\u0169<\/h3>\n\n\n\n

Cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, gi\u1ea3m gi\u00e1 ho\u1eb7c qu\u00e0 t\u1eb7ng cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i khi h\u1ecd gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi kh\u00e1c l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 k\u00edch th\u00edch WOMM.<\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/h3>\n\n\n\n

T\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u00f4ng qua vi\u1ec7c t\u00edch l\u0169y \u0111i\u1ec3m th\u01b0\u1edfng, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c quy\u1ec1n. Kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u01b0\u1eddng s\u1eb5n l\u00f2ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd \u0111\u1ec3 ki\u1ebfm th\u00eam ph\u1ea7n th\u01b0\u1edfng.<\/p>\n\n\n\n

T\u1ea1o n\u1ed9i dung chia s\u1ebb<\/h3>\n\n\n\n

C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung g\u00e2y ch\u00fa \u00fd v\u00e0 h\u1ea5p d\u1eabn m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n chia s\u1ebb v\u1edbi ng\u01b0\u1eddi kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m video viral, h\u00ecnh \u1ea3nh h\u00e0i h\u01b0\u1edbc ho\u1eb7c c\u00e1c b\u00e0i vi\u1ebft th\u00fa v\u1ecb.<\/p>\n\n\n\n

S\u1ef1 ki\u1ec7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n

T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra s\u1ef1 tham gia v\u00e0 chia s\u1ebb t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp<\/h3>\n\n\n\n

 T\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh nh\u01b0 email, tin nh\u1eafn, ho\u1eb7c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc v\u00e0 kh\u00edch l\u1ec7 h\u1ecd chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng<\/h3>\n\n\n\n

T\u1ea1o ra c\u00e1c c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c ngo\u1ea1i tuy\u1ebfn n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhau v\u00e0 chia s\u1ebb th\u00f4ng \u0111i\u1ec7p v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Nh\u1eefng lo\u1ea1i h\u00ecnh WOMM n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi nhau \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 chia s\u1ebb t\u1eeb mi\u1ec7ng n\u00e0y sang mi\u1ec7ng kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n\n\n\n

C\u00e1c y\u1ebfu t\u1ed1 l\u00e0m n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch WOMM th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n

M\u1ed9t chi\u1ebfn d\u1ecbch WOMM (Word of Mouth Marketing) th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 chia s\u1ebb t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n xem x\u00e9t \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch WOMM l\u00e0 g\u00ec nh\u00e9.<\/p>\n\n\n\n

S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng<\/h3>\n\n\n\n

Y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong m\u1ed9t chi\u1ebfn d\u1ecbch WOMM l\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u00e1ng gi\u00e1 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. Kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c n\u1ebfu h\u1ecd th\u1ef1c s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c<\/h3>\n\n\n\n

T\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n quan t\u00e2m n\u1ebfu mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 cao khi th\u1ef1c hi\u1ec7n WOMM. T\u1eeb vi\u1ec7c mua h\u00e0ng, tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, \u0111\u1ebfn d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i, m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 chia s\u1ebb t\u00edch c\u1ef1c.<\/p>\n\n\n\n

Khuy\u1ebfn kh\u00edch s\u1ef1 chia s\u1ebb<\/h3>\n\n\n\n

T\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd th\u00f4ng qua vi\u1ec7c cung c\u1ea5p \u01b0u \u0111\u00e3i, khuy\u1ebfn m\u00e3i ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u1edfng. Vi\u1ec7c khuy\u1ebfn kh\u00edch s\u1ef1 chia s\u1ebb s\u1ebd t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd n\u00f3i v\u1ec1 b\u1ea1n.<\/p>\n\n\n\n

T\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn<\/h3>\n\n\n\n

T\u1ea1o ra n\u1ed9i dung g\u00e2y ch\u00fa \u00fd v\u00e0 h\u1ea5p d\u1eabn m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n chia s\u1ebb v\u1edbi ng\u01b0\u1eddi kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 n\u1ed9i dung video, h\u00ecnh \u1ea3nh, b\u00e0i \u0111\u00e1nh gi\u00e1 ho\u1eb7c c\u00e1c b\u00e0i vi\u1ebft th\u00fa v\u1ecb v\u00e0 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n

H\u1ee3p t\u00e1c v\u1edbi c\u00e1c influencer<\/h3>\n\n\n\n

H\u1ee3p t\u00e1c v\u1edbi c\u00e1c influencer trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cho c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd. T\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 nh\u1eadn bi\u1ebft v\u00e0 tin c\u1eady \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

T\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n

H\u00e3y s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o ra c\u01a1 h\u1ed9i cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 chia s\u1ebb t\u1eeb c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. \u0110\u1eebng qu\u00ean cung c\u1ea5p n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 chia s\u1ebb t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

T\u1ea1o ra m\u1ed1i quan h\u1ec7 t\u01b0\u01a1ng t\u00e1c<\/h3>\n\n\n\n

\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng t\u01b0\u01a1ng t\u00e1c, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhau, chia s\u1ebb kinh nghi\u1ec7m v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. S\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ef1 h\u1ed7 tr\u1ee3 cho ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n t\u1ea1o ra c\u01a1 h\u1ed9i cho h\u1ecd chia s\u1ebb v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Nh\u00ecn chung, WOMM (Word of Mouth Marketing) kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a truy\u1ec1n mi\u1ec7ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Hy v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y b\u1ea1n \u0111\u00e3 n\u1eafm r\u00f5 WOMM l\u00e0 g\u00ec v\u00e0 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n\n\n\n

Anh Th\u01a1<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb ng\u00e0y nay, WOMM (Word of Mouth Marketing) \u0111ang tr\u1edf th\u00e0nh m\u1ed9t kh\u00e1i ni\u1ec7m quan tr\u1ecdng v\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. …<\/p>\n","protected":false},"author":58,"featured_media":32289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-7558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-ky-nang"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/7558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=7558"}],"version-history":[{"count":3,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/7558\/revisions"}],"predecessor-version":[{"id":32290,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/7558\/revisions\/32290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/32289"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=7558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=7558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=7558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}