{"id":7321,"date":"2024-07-04T08:32:25","date_gmt":"2024-07-04T01:32:25","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=7321"},"modified":"2026-08-05T10:52:50","modified_gmt":"2026-08-05T03:52:50","slug":"paid-media-la-gi-khac-biet-giua-paid-owned-va-earned-media","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/paid-media-la-gi-khac-biet-giua-paid-owned-va-earned-media","title":{"rendered":"Paid Media l\u00e0 g\u00ec? Kh\u00e1c bi\u1ec7t gi\u1eefa Paid, Owned v\u00e0 Earned Media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">T\u1eeb c\u00e1c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng tr\u00ean Google, Paid Media kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ea3 ph\u00ed m\u00e0 c\u00f2n l\u00e0 c\u1ea7u n\u1ed1i quan tr\u1ecdng \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Nh\u01b0ng ch\u00ednh x\u00e1c th\u00ec <strong>Paid Media l\u00e0 g\u00ec<\/strong> v\u00e0 t\u1ea1i sao n\u00f3 l\u1ea1i tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u1ecdi doanh nghi\u1ec7p?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2024\/07\/04082953\/Mobile-marketing-1024x683.jpg\" alt=\"\" class=\"wp-image-7322\" style=\"width:765px;height:auto\" srcset=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2024\/07\/04082953\/Mobile-marketing-1024x683.jpg 1024w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2024\/07\/04082953\/Mobile-marketing-300x200.jpg 300w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2024\/07\/04082953\/Mobile-marketing-150x100.jpg 150w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2024\/07\/04082953\/Mobile-marketing-768x512.jpg 768w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2024\/07\/04082953\/Mobile-marketing.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Paid Media l\u00e0 g\u00ec?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201cPaid Media hay truy\u1ec1n th\u00f4ng tr\u1ea3 ph\u00ed l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng m\u00e0 doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c hay c\u00e1 nh\u00e2n ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Paid Media bao g\u1ed3m nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c nhau nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed: Theo h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng ho\u1eb7c tr\u1ef1c tuy\u1ebfn, gi\u00fap ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o PPC (Pay-Per-Click): C\u00e1c qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1eb7c trang web. Doanh nghi\u1ec7p ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li>CPM (Cost-Per-Thousand Impressions): Tr\u1ea3 ti\u1ec1n d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb.<\/li>\n\n\n\n<li>CPC (Cost-Per-Click): Tr\u1ea3 ti\u1ec1n m\u1ed7i khi c\u00f3 ai \u0111\u00f3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o.<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o tr\u00ean trang \u0111i\u1ec7n t\u1eed: Bao g\u1ed3m banner ads, video ads v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c tr\u00ean website.<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng: Qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n trong c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, v\u00ed d\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o trong game ho\u1eb7c c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c.<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: Tr\u1ea3 ti\u1ec1n \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, LinkedIn, Twitter&#8230;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Paid Media l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1ed5ng th\u1ec3, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed3ng th\u1eddi gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn website v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Xem th\u00eam: <a href=\"https:\/\/www.careerlink.vn\/viec-lam\/marketing\">Vi\u1ec7c L\u00e0m Marketing<\/a> t\u1ea1i Careerlink.vn <\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Vai tr\u00f2 c\u1ee7a Paid Media trong Marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ee9c m\u1ea1nh c\u1ee7a Paid Media kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng m\u00e0 c\u00f2n \u1edf kh\u1ea3 n\u0103ng t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch marketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng vai tr\u00f2 quan tr\u1ecdng c\u1ee7a Paid Media trong ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p:<\/p>\n<p>Tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng, chuy\u00ean m\u1ee5c qu\u1ea3ng c\u00e1o \/ \u0111\u1ed1i ngo\u1ea1i c\u1ee7a CareerLink hi\u1ec7n \u0111\u0103ng kho\u1ea3ng 720 tin tuy\u1ec3n d\u1ee5ng, m\u1ee9c l\u01b0\u01a1ng ph\u1ed5 bi\u1ebfn dao \u0111\u1ed9ng 5-50 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng t\u00f9y c\u1ea5p b\u1eadc v\u00e0 kinh nghi\u1ec7m. Danh s\u00e1ch c\u00e1c tin tuy\u1ec3n d\u1ee5ng ng\u00e0nh qu\u1ea3ng c\u00e1o \/ \u0111\u1ed1i ngo\u1ea1i l\u00e0 ngu\u1ed3n tham kh\u1ea3o h\u1eefu \u00edch \u0111\u1ec3 \u0111\u1ed1i chi\u1ebfu k\u1ef3 v\u1ecdng c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u1edbi n\u0103ng l\u1ef1c b\u1ea3n th\u00e2n.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Paid Media cho ph\u00e9p doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0 Google Ads, Facebook Ads v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang web chuy\u00ean ng\u00e0nh. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 mang \u0111\u1ebfn c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website ho\u1eb7c \u1ee9ng d\u1ee5ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c s\u1eed d\u1ee5ng Paid Media l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o website ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p. Qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn trang \u0111\u00edch c\u1ee5 th\u1ec3, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u1ef1c tuy\u1ebfn, t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khi t\u00ecm hi\u1ec3u <strong>Paid Media l\u00e0 g\u00ec<\/strong> b\u1ea1n s\u1ebd nh\u1eadn ra r\u1eb1ng lo\u1ea1i h\u00ecnh marketing n\u00e0y \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft l\u1eadp l\u00f2ng tin v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Paid Media cho ph\u00e9p doanh nghi\u1ec7p nhanh ch\u00f3ng ph\u1ea3n \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i v\u00e0 c\u01a1 h\u1ed9i trong th\u1ecb tr\u01b0\u1eddng. Kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o theo nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u00fap doanh nghi\u1ec7p duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u00e1p \u1ee9ng k\u1ecbp th\u1eddi c\u00e1c xu h\u01b0\u1edbng m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a Paid Media l\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng chi ti\u1ebft v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics, Facebook Insights cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng khu v\u1ef1c c\u1ea7n t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t. Kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch trong th\u1eddi gian th\u1ef1c gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c h\u00ecnh th\u1ee9c Paid Media ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Paid Social Media &#8211; Truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u1ea3 ph\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u1ea3 ph\u00ed l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn v\u00e0 th\u01b0\u1eddng g\u1eb7p nh\u1ea5t c\u1ee7a Paid Media. Doanh nghi\u1ec7p s\u1ebd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Pinterest, Twitter. Nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y xu\u1ea5t hi\u1ec7n d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 h\u00e0nh vi nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (influencers) \u0111\u1ec3 h\u1ecd \u0111\u0103ng t\u1ea3i n\u1ed9i dung qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n v\u00e0 mang \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm bao g\u1ed3m hai lo\u1ea1i ch\u00ednh: qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (PPI) v\u00e0 l\u01b0\u1ee3t click chu\u1ed9t (PPC).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u1ea3ng c\u00e1o PPI (Pay Per Impression): Doanh nghi\u1ec7p tr\u1ea3 ti\u1ec1n khi qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean n\u1ec1n t\u1ea3ng, kh\u00f4ng quan tr\u1ecdng ng\u01b0\u1eddi d\u00f9ng c\u00f3 click v\u00e0o qu\u1ea3ng c\u00e1o hay kh\u00f4ng.<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o PPC (Pay Per Click): Doanh nghi\u1ec7p ch\u1ec9 tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o qu\u1ea3ng c\u00e1o. Qu\u1ea3ng c\u00e1o n\u00e0y th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c website, blog ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Banner Ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Banner Ads l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ef1c quan, s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ho\u1eb7c video \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c website trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, gi\u00fap doanh nghi\u1ec7p gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng v\u00e0 d\u1ec5 nh\u1edb. Banner Ads \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed b\u1eaft m\u1eaft v\u1edbi k\u00edch th\u01b0\u1edbc ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o banner, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c d\u1eabn \u0111\u1ebfn trang \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">OOH v\u00e0 DOOH<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">OOH (Out of Home) v\u00e0 DOOH (Digital Out of Home) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi v\u00e0 qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 ngo\u00e0i tr\u1eddi. Qu\u1ea3ng c\u00e1o n\u00e0y ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng \u1edf kh\u00f4ng gian c\u00f4ng c\u1ed9ng nh\u01b0 tr\u1ea1m xe bus, r\u1ea1p chi\u1ebfu phim hay tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OOH: C\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o, poster \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u00e1c v\u1ecb tr\u00ed c\u00f4ng c\u1ed9ng.<\/li>\n\n\n\n<li>DOOH: Qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 s\u1eed d\u1ee5ng m\u00e0n h\u00ecnh LED, LCD \u1edf nh\u1eefng n\u01a1i t\u1eadp trung \u0111\u00f4ng ng\u01b0\u1eddi qua l\u1ea1i.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110i\u1ec3m kh\u00e1c nhau gi\u1eefa Paid, Owned v\u00e0 Earned Media?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c t\u00e1ch bi\u1ec7t Paid, Owned v\u00e0 Earned Media s\u1ebd gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111ang ch\u1ea1y tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paid Media: nh\u01b0 \u0111\u00e3 bi\u1ebft \u1edf ph\u1ea7n Paid Media l\u00e0 g\u00ec th\u00ec \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec b\u1ea1n ph\u1ea3i tr\u1ea3 ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c, t\u1eeb c\u00e1c b\u00e0i vi\u1ebft tr\u00ean c\u00e1c trang tin, b\u00e0i \u0111\u0103ng c\u1ee7a c\u00e1c nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng hay c\u00e1c b\u00ecnh lu\u1eadn tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Owned Media (truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu): l\u00e0 c\u00e1c k\u00eanh m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a h\u1ecd nh\u01b0 fanpage tr\u00ean Facebook, Youtube, Instagram\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earned Media (truy\u1ec1n th\u00f4ng lan truy\u1ec1n): \u0111\u00e2y l\u00e0 c\u00e1c b\u00ecnh lu\u1eadn, th\u1ea3o lu\u1eadn t\u1ef1 nhi\u00ean tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. N\u00f3i c\u00e1ch kh\u00e1c, Earned Media ch\u00ednh l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a Paid Media v\u00e0 Owned Media. Khi m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u qua 2 k\u00eanh n\u00e0y th\u00ec h\u1ecd s\u1ebd t\u1ea1o ra c\u00e1c b\u00ecnh lu\u1eadn v\u1ec1 chi\u1ebfn d\u1ecbch \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paid Media l\u00e0 g\u00ec<\/strong>? N\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb m\u00e0 c\u00f2n mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng Paid Media m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>Trang \u0110o\u00e0n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1eeb c\u00e1c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng tr\u00ean Google, Paid Media kh\u00f4ng ch\u1ec9 \u0111\u01a1n &#8230;<\/p>\n","protected":false},"author":58,"featured_media":7322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-7321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/7321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=7321"}],"version-history":[{"count":3,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/7321\/revisions"}],"predecessor-version":[{"id":27676,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/7321\/revisions\/27676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/7322"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=7321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=7321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=7321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}