{"id":6674,"date":"2024-01-18T15:33:49","date_gmt":"2024-01-18T08:33:49","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=6674"},"modified":"2026-03-27T17:22:16","modified_gmt":"2026-03-27T10:22:16","slug":"b2c-la-gi-phan-biet-su-khac-nhau-giua-b2b-va-b2c","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/b2c-la-gi-phan-biet-su-khac-nhau-giua-b2b-va-b2c","title":{"rendered":"B2C l\u00e0 g\u00ec? M\u00f4 h\u00ecnh kinh doanh B2C v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i, thu\u1eadt ng\u1eef B2C l\u00e0 g\u00ec<\/strong> xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00f9ng n\u1ed5 t\u1ea1i Vi\u1ec7t Nam. B2C \u2014 vi\u1ebft t\u1eaft c\u1ee7a Business-to-Consumer \u2014 m\u00f4 t\u1ea3 m\u00f4 h\u00ecnh giao d\u1ecbch tr\u1ef1c ti\u1ebfp t\u1eeb doanh nghi\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n. T\u1eeb vi\u1ec7c mua s\u1eafm tr\u00ean Shopee, \u0111\u1eb7t \u0111\u1ed3 \u0103n tr\u00ean GrabFood cho \u0111\u1ebfn thanh to\u00e1n h\u00f3a \u0111\u01a1n \u0111i\u1ec7n qua \u1ee9ng d\u1ee5ng ng\u00e2n h\u00e0ng, t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 bi\u1ec3u hi\u1ec7n c\u1ee7a B2C trong \u0111\u1eddi s\u1ed1ng h\u1eb1ng ng\u00e0y.<\/p>\n

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T\u1ed5ng quan nhanh v\u1ec1 B2C<\/strong><\/p>\n

\u2013 B2C = Business-to-Consumer: doanh nghi\u1ec7p b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n<\/p>\n

\u2013 Giao d\u1ecbch gi\u00e1 tr\u1ecb th\u1ea5p h\u01a1n B2B nh\u01b0ng kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn h\u01a1n, chu k\u1ef3 quy\u1ebft \u0111\u1ecbnh mua ng\u1eafn<\/p>\n

\u2013 5 m\u00f4 h\u00ecnh B2C ph\u1ed5 bi\u1ebfn: b\u00e1n l\u1ebb tr\u1ef1c ti\u1ebfp, s\u00e0n TM\u0110T, d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd, qu\u1ea3ng c\u00e1o, c\u1ed9ng \u0111\u1ed3ng<\/p>\n<\/div>\n

1. B2C l\u00e0 g\u00ec? \u0110\u1ecbnh ngh\u0129a v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u01a1 b\u1ea3n<\/h2>\n

B2C l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Business-to-Consumer<\/strong>, ngh\u0129a l\u00e0 m\u00f4 h\u00ecnh kinh doanh trong \u0111\u00f3 doanh nghi\u1ec7p b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n \u2014 kh\u00f4ng qua trung gian th\u01b0\u01a1ng m\u1ea1i nh\u01b0 \u0111\u1ea1i l\u00fd hay nh\u00e0 ph\u00e2n ph\u1ed1i. Ng\u01b0\u1eddi mua \u1edf \u0111\u00e2y l\u00e0 c\u00e1 nh\u00e2n mua h\u00e0ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u00e1 nh\u00e2n ho\u1eb7c gia \u0111\u00ecnh, kh\u00f4ng ph\u1ea3i \u0111\u1ec3 kinh doanh l\u1ea1i.<\/p>\n

M\u00f4 h\u00ecnh n\u00e0y t\u1ed3n t\u1ea1i t\u1eeb khi c\u00f3 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng, nh\u01b0ng th\u1ef1c s\u1ef1 b\u00f9ng n\u1ed5 t\u1eeb cu\u1ed1i th\u1eadp ni\u00ean 1990 khi internet ph\u1ed5 bi\u1ebfn. T\u1ea1i Vi\u1ec7t Nam, s\u1ef1 t\u0103ng t\u1ed1c r\u00f5 nh\u1ea5t di\u1ec5n ra trong giai \u0111o\u1ea1n 2016\u20132022, khi Shopee, Lazada, Tiki tr\u1edf th\u00e0nh nh\u1eefng c\u00e1i t\u00ean quen thu\u1ed9c v\u1edbi h\u00e0ng ch\u1ee5c tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m nh\u1eadn bi\u1ebft m\u00f4 h\u00ecnh B2C<\/h3>\n

M\u1ed9t giao d\u1ecbch B2C th\u01b0\u1eddng c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng sau:<\/p>\n

\u2013 \u0110\u1ed1i t\u01b0\u1ee3ng mua h\u00e0ng l\u00e0 c\u00e1 nh\u00e2n, mua \u0111\u1ec3 d\u00f9ng ch\u1ee9 kh\u00f4ng mua \u0111\u1ec3 s\u1ea3n xu\u1ea5t hay b\u00e1n l\u1ea1i<\/p>\n

\u2013 Gi\u00e1 tr\u1ecb m\u1ed7i \u0111\u01a1n h\u00e0ng th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi giao d\u1ecbch B2B, nh\u01b0ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n l\u1edbn h\u01a1n nhi\u1ec1u<\/p>\n

\u2013 Chu k\u1ef3 ra quy\u1ebft \u0111\u1ecbnh mua ng\u1eafn \u2014 th\u01b0\u1eddng ch\u1ec9 v\u00e0i ph\u00fat \u0111\u1ebfn v\u00e0i gi\u1edd<\/p>\n

\u2013 C\u1ea3m x\u00fac \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong h\u00e0nh vi mua h\u00e0ng<\/p>\n

\u2013 K\u00eanh ti\u1ebfp th\u1ecb \u0111a d\u1ea1ng: m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, email, KOL\/KOC<\/p>\n

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Theo b\u00e1o c\u00e1o Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2023, doanh thu B2C qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ea1t h\u01a1n 20 t\u1ef7 USD, t\u0103ng tr\u01b0\u1edfng b\u00ecnh qu\u00e2n 25%\/n\u0103m \u2014 m\u1ed9t trong nh\u1eefng t\u1ed1c \u0111\u1ed9 cao nh\u1ea5t khu v\u1ef1c \u0110\u00f4ng Nam \u00c1.<\/p>\n<\/blockquote>\n

2. C\u00e1c m\u00f4 h\u00ecnh kinh doanh B2C ph\u1ed5 bi\u1ebfn<\/h2>\n

Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 doanh nghi\u1ec7p B2C \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng theo c\u00f9ng m\u1ed9t c\u00e1ch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn nh\u1ea5t, v\u1edbi v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

B\u00e1n l\u1ebb tr\u1ef1c ti\u1ebfp (Direct Retail)<\/h3>\n

Doanh nghi\u1ec7p t\u1ef1 s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00f4ng qua b\u1ea5t k\u1ef3 trung gian n\u00e0o. Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh: h\u1ecd v\u1eeba nh\u1eadp thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, v\u1eeba v\u1eadn h\u00e0nh chu\u1ed7i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb l\u1eabn website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u2014 ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 chu\u1ed7i t\u1eeb kho h\u00e0ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 th\u00eam c\u00e1c v\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng t\u1ea1i chuy\u00ean m\u1ee5c vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb – marketing<\/a> \u0111\u1ec3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng trong l\u0129nh v\u1ef1c B2C marketing hi\u1ec7n nay.<\/p>\n

S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Online Marketplace)<\/h3>\n

N\u1ec1n t\u1ea3ng trung gian k\u1ebft n\u1ed1i ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua. Shopee, Lazada, Tiki ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh n\u00e0y \u2014 h\u1ecd kh\u00f4ng tr\u1ef1c ti\u1ebfp s\u1edf h\u1eefu h\u00e0ng h\u00f3a m\u00e0 thu ph\u00ed hoa h\u1ed3ng t\u1eeb m\u1ed7i giao d\u1ecbch th\u00e0nh c\u00f4ng. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh B2C chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n t\u1ea1i.<\/p>\n

D\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd (Subscription)<\/h3>\n

Ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 ph\u00ed \u0111\u1ecbnh k\u1ef3 (th\u00e1ng\/n\u0103m) \u0111\u1ec3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 li\u00ean t\u1ee5c. Netflix, Spotify, hay c\u00e1c g\u00f3i b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe tr\u1ef1c tuy\u1ebfn \u0111\u1ec1u theo m\u00f4 h\u00ecnh n\u00e0y. L\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t l\u00e0 doanh thu \u1ed5n \u0111\u1ecbnh v\u00e0 d\u1ec5 d\u1ef1 \u0111o\u00e1n.<\/p>\n

M\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o (Ad-supported)<\/h3>\n

Doanh nghi\u1ec7p cung c\u1ea5p n\u1ed9i dung ho\u1eb7c d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed cho ng\u01b0\u1eddi d\u00f9ng, doanh thu \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o. Facebook, YouTube, c\u00e1c trang b\u00e1o \u0111i\u1ec7n t\u1eed nh\u01b0 VnExpress ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch n\u00e0y.<\/p>\n

C\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn (Community-based)<\/h3>\n

X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng c\u00f3 chung s\u1edf th\u00edch, sau \u0111\u00f3 khai th\u00e1c th\u01b0\u01a1ng m\u1ea1i qua b\u00e1n s\u1ea3n ph\u1ea9m li\u00ean quan, kh\u00f3a h\u1ecdc, ho\u1eb7c qu\u1ea3ng c\u00e1o c\u00f3 m\u1ee5c ti\u00eau. Nhi\u1ec1u h\u1ed9i nh\u00f3m Facebook l\u1edbn t\u1ea1i Vi\u1ec7t Nam \u0111ang chuy\u1ec3n d\u1ea7n sang m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n

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L\u01b0u \u00fd khi ch\u1ecdn m\u00f4 h\u00ecnh B2C:<\/strong> Kh\u00f4ng c\u00f3 m\u00f4 h\u00ecnh n\u00e0o “t\u1ed1t nh\u1ea5t” cho m\u1ecdi lo\u1ea1i s\u1ea3n ph\u1ea9m. Doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 bi\u00ean l\u1ee3i nhu\u1eadn, h\u00e0nh vi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh.<\/p>\n<\/div>\n

3. So s\u00e1nh B2C v\u00e0 B2B \u2014 Nh\u1eefng kh\u00e1c bi\u1ec7t then ch\u1ed1t<\/h2>\n

B2B (Business-to-Business) l\u00e0 m\u00f4 h\u00ecnh doanh nghi\u1ec7p b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p kh\u00e1c. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa B2C v\u00e0 B2B \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1ch x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
Ti\u00eau ch\u00ed<\/th>\nB2C<\/th>\nB2B<\/th>\n<\/tr>\n<\/thead>\n
Kh\u00e1ch h\u00e0ng<\/strong><\/td>\nC\u00e1 nh\u00e2n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/td>\nDoanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c<\/td>\n<\/tr>\n
Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng<\/strong><\/td>\nTh\u1ea5p h\u01a1n (v\u00e0i tr\u0103m ngh\u00ecn \u2013 v\u00e0i tri\u1ec7u)<\/td>\nCao h\u01a1n (h\u00e0ng ch\u1ee5c \u0111\u1ebfn h\u00e0ng t\u1ef7 \u0111\u1ed3ng)<\/td>\n<\/tr>\n
Chu k\u1ef3 ra quy\u1ebft \u0111\u1ecbnh<\/strong><\/td>\nNg\u1eafn (ph\u00fat \u0111\u1ebfn v\u00e0i ng\u00e0y)<\/td>\nD\u00e0i (tu\u1ea7n \u0111\u1ebfn nhi\u1ec1u th\u00e1ng)<\/td>\n<\/tr>\n
Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh mua<\/strong><\/td>\nC\u1ea3m x\u00fac, nhu c\u1ea7u c\u00e1 nh\u00e2n, gi\u00e1 c\u1ea3<\/td>\nL\u00fd tr\u00ed, ROI, h\u1ee3p \u0111\u1ed3ng, quan h\u1ec7 l\u00e2u d\u00e0i<\/td>\n<\/tr>\n
K\u00eanh marketing ch\u00ednh<\/strong><\/td>\nM\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o digital, KOL<\/td>\nEmail, h\u1ed9i th\u1ea3o, t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp, LinkedIn<\/td>\n<\/tr>\n
Quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/strong><\/td>\nGiao d\u1ecbch ng\u1eafn h\u1ea1n, s\u1ed1 l\u01b0\u1ee3ng l\u1edbn<\/td>\nQuan h\u1ec7 d\u00e0i h\u1ea1n, \u00edt \u0111\u1ed1i t\u00e1c h\u01a1n<\/td>\n<\/tr>\n
V\u00ed d\u1ee5 t\u1ea1i Vi\u1ec7t Nam<\/strong><\/td>\nShopee, Tiki, Vinamilk, Grab<\/td>\nFPT Software, Viettel Business, SAP Vietnam<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0110i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ea7n nh\u1edb: B2C t\u1eadp trung v\u00e0o s\u1ed1 l\u01b0\u1ee3ng v\u00e0 c\u1ea3m x\u00fac<\/strong>, c\u00f2n B2B t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i v\u00e0 l\u00fd tr\u00ed<\/strong>. M\u1ed9t c\u00f4ng ty ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh c\u1ea3 hai m\u00f4 h\u00ecnh song song \u2014 nhi\u1ec1u doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u1eeba b\u00e1n bu\u00f4n cho \u0111\u1ea1i l\u00fd (B2B) v\u1eeba b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C).<\/p>\n

\u0110\u1ec3 so s\u00e1nh chi ti\u1ebft h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i ph\u00e2n t\u00edch v\u1ec1 B2B l\u00e0 g\u00ec<\/a> \u2014 m\u00f4 h\u00ecnh kinh doanh gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p.<\/p>\n

N\u1ebfu quan t\u00e2m \u0111\u1ebfn B2C trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, tham kh\u1ea3o b\u00e0i v\u1ec1 ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a> \u0111\u1ec3 hi\u1ec3u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p.<\/p>\n

4. Chi\u1ebfn l\u01b0\u1ee3c B2C marketing hi\u1ec7u qu\u1ea3<\/h2>\n

Marketing trong m\u00f4 h\u00ecnh B2C kh\u00e1c bi\u1ec7t c\u0103n b\u1ea3n so v\u1edbi B2B. Ng\u01b0\u1eddi mua B2C ra quy\u1ebft \u0111\u1ecbnh nhanh, ch\u1ecbu \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u t\u1eeb c\u1ea3m x\u00fac v\u00e0 m\u00f4i tr\u01b0\u1eddng xung quanh, v\u00ec v\u1eady chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p.<\/p>\n

T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac<\/h3>\n

Shopee kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m \u2014 h\u1ecd b\u00e1n tr\u1ea3i nghi\u1ec7m mua s\u1eafm vui v\u1ebb v\u1edbi minigame, flash sale, v\u00f2ng quay may m\u1eafn. Lazada t\u1ea1o ra ng\u00e0y h\u1ed9i mua s\u1eafm 11.11, 12.12 \u0111\u1ec3 k\u00edch ho\u1ea1t t\u00e2m l\u00fd khan hi\u1ebfm v\u00e0 kh\u00f4ng mu\u1ed1n b\u1ecf l\u1ee1 (FOMO). \u0110\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn thu\u1eadt B2C marketing \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng r\u00f5 r\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung v\u00e0 \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m<\/h3>\n

Ng\u01b0\u1eddi d\u00f9ng Tiki th\u1ea5y c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean l\u1ecbch s\u1eed duy\u1ec7t web. Ng\u01b0\u1eddi d\u00f9ng Shopee nh\u1eadn th\u00f4ng b\u00e1o gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf qu\u00ean. \u0110\u00e2y l\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a (personalization) \u2014 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c B2C marketing c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t hi\u1ec7n nay.<\/p>\n

T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 KOC\/KOL<\/h3>\n

TikTok Shop \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i c\u1ee5c di\u1ec7n B2C t\u1ea1i Vi\u1ec7t Nam ch\u1ec9 trong v\u00f2ng 2\u20133 n\u0103m. Ng\u01b0\u1eddi b\u00e1n livestream tr\u1ef1c ti\u1ebfp, ng\u01b0\u1eddi mua quy\u1ebft \u0111\u1ecbnh trong v\u00e0i gi\u00e2y khi xem video. KOC (Key Opinion Consumer) \u2014 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 chia s\u1ebb tr\u1ea3i nghi\u1ec7m \u2014 \u0111ang d\u1ea7n c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n KOL truy\u1ec1n th\u1ed1ng trong l\u0129nh v\u1ef1c B2C.<\/p>\n

T\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh mua h\u00e0ng<\/h3>\n

Trong B2C, m\u1ed7i \u0111i\u1ec3m ma s\u00e1t trong qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch b\u1ecf \u0111i. Quy tr\u00ecnh thanh to\u00e1n ph\u1ee9c t\u1ea1p, giao di\u1ec7n kh\u00f3 d\u00f9ng, th\u1eddi gian giao h\u00e0ng ch\u1eadm \u2014 t\u1ea5t c\u1ea3 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o t\u1ed1c \u0111\u1ed9 giao h\u00e0ng (cam k\u1ebft giao trong 2 gi\u1edd t\u1ea1i nhi\u1ec1u t\u1ec9nh th\u00e0nh) ch\u00ednh v\u00ec l\u00fd do n\u00e0y.<\/p>\n

\n

L\u1eddi khuy\u00ean cho ng\u01b0\u1eddi m\u1edbi t\u00ecm hi\u1ec3u B2C marketing:<\/strong> B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c hi\u1ec3u r\u00f5 “customer journey” \u2014 h\u00e0nh tr\u00ecnh t\u1eeb l\u00fac kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft \u0111\u1ebfn l\u00fac ra quy\u1ebft \u0111\u1ecbnh mua. M\u1ed7i \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec1u l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<\/div>\n

5. C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong l\u0129nh v\u1ef1c B2C<\/h2>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a B2C k\u00e9o theo nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 \u1edf nhi\u1ec1u v\u1ecb tr\u00ed chuy\u00ean bi\u1ec7t. \u0110\u00e2y l\u00e0 th\u1ef1c t\u1ebf \u0111ang di\u1ec5n ra t\u1ea1i c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, chu\u1ed7i b\u00e1n l\u1ebb v\u00e0 startup B2C t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

\u2013 E-commerce Executive\/Manager<\/strong>: qu\u1ea3n l\u00fd gian h\u00e0ng tr\u1ef1c tuy\u1ebfn, t\u1ed1i \u01b0u conversion rate<\/p>\n

\u2013 Performance Marketing Specialist<\/strong>: ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook Ads, Google Ads, TikTok Ads h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n<\/p>\n

\u2013 CRM\/Loyalty Manager<\/strong>: x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/p>\n

\u2013 Content Creator & KOC Manager<\/strong>: s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u00e0 qu\u1ea3n l\u00fd m\u1ea1ng l\u01b0\u1edbi KOC<\/p>\n

\u2013 Data Analyst (Consumer Insight)<\/strong>: ph\u00e2n t\u00edch h\u00e0nh vi mua s\u1eafm \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch<\/p>\n

V\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C t\u1ea1i Vi\u1ec7t Nam, c\u00e1c v\u1ecb tr\u00ed tr\u00ean \u0111ang c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng r\u1ea5t cao, \u0111\u1eb7c bi\u1ec7t t\u1eeb c\u00e1c doanh nghi\u1ec7p nh\u01b0 Shopee, Lazada, Tiki, The Coffee House hay c\u00e1c brand FMCG l\u1edbn.<\/p>\n

6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 B2C<\/h2>\n

B2C v\u00e0 B2B c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi nhau kh\u00f4ng?<\/em><\/strong><\/p>\n

Ho\u00e0n to\u00e0n c\u00f3 th\u1ec3. Nhi\u1ec1u doanh nghi\u1ec7p v\u1eadn h\u00e0nh song song c\u1ea3 hai m\u00f4 h\u00ecnh. V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t n\u01b0\u1edbc u\u1ed1ng v\u1eeba b\u00e1n bu\u00f4n cho si\u00eau th\u1ecb (B2B) v\u1eeba b\u00e1n l\u1ebb qua website cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng (B2C). M\u00f4 h\u00ecnh k\u1ebft h\u1ee3p n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 B2B2C.<\/p>\n

M\u00f4 h\u00ecnh B2C n\u00e0o ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p nh\u1ecf m\u1edbi kh\u1edfi nghi\u1ec7p?<\/em><\/strong><\/p>\n

B\u00e1n h\u00e0ng qua s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Shopee, Tiki, Lazada) l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u \u00edt r\u1ee7i ro nh\u1ea5t. Doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7, ch\u1ec9 c\u1ea7n t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Khi \u0111\u00e3 c\u00f3 doanh thu \u1ed5n \u0111\u1ecbnh, c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang website ri\u00eang ho\u1eb7c k\u00eanh b\u00e1n h\u00e0ng \u0111a n\u1ec1n t\u1ea3ng.<\/p>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t gi\u1eefa B2C marketing v\u00e0 B2B marketing l\u00e0 g\u00ec?<\/em><\/strong><\/p>\n

B2C marketing nh\u1eafm v\u00e0o c\u1ea3m x\u00fac v\u00e0 nhu c\u1ea7u ngay l\u1eadp t\u1ee9c c\u1ee7a c\u00e1 nh\u00e2n, v\u1edbi th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn, h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft v\u00e0 \u01b0u \u0111\u00e3i t\u1ee9c th\u1eddi. B2B marketing l\u1ea1i t\u1eadp trung v\u00e0o l\u00fd tr\u00ed, d\u1eef li\u1ec7u v\u00e0 l\u1ee3i \u00edch kinh doanh d\u00e0i h\u1ea1n, th\u01b0\u1eddng th\u00f4ng qua whitepaper, case study v\u00e0 t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp.<\/p>\n

—<\/p>\n

Hi\u1ec3u r\u00f5 B2C l\u00e0 g\u00ec<\/strong> kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n nh\u00ecn nh\u1eadn \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng th\u1ec3 c\u1ee7a th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng Vi\u1ec7t Nam, m\u00e0 c\u00f2n m\u1edf ra \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p r\u00f5 r\u00e0ng h\u01a1n trong l\u0129nh v\u1ef1c marketing, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 kinh doanh s\u1ed1. D\u00f9 b\u1ea1n \u0111ang mu\u1ed1n kh\u1edfi nghi\u1ec7p, t\u00ecm vi\u1ec7c trong ng\u00e0nh B2C hay \u0111\u01a1n gi\u1ea3n l\u00e0 mu\u1ed1n hi\u1ec3u c\u00e1ch nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u1ec1 B2C<\/strong> l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 th\u1eddi gian.<\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5ng quan; c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u00e0 thu nh\u1eadp th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c, kinh nghi\u1ec7m, v\u1ecb tr\u00ed, doanh nghi\u1ec7p v\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i, thu\u1eadt ng\u1eef B2C l\u00e0 g\u00ec xu\u1ea5t hi\u1ec7n ng\u00e0y c\u00e0ng nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00f9ng …<\/p>\n","protected":false},"author":58,"featured_media":6680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-6674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/6674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=6674"}],"version-history":[{"count":5,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/6674\/revisions"}],"predecessor-version":[{"id":15685,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/6674\/revisions\/15685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/6680"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=6674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=6674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=6674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}