{"id":5820,"date":"2023-08-17T16:03:37","date_gmt":"2023-08-17T09:03:37","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=5820"},"modified":"2024-12-14T10:08:24","modified_gmt":"2024-12-14T03:08:24","slug":"marketing-quoc-te-la-gi-tam-quan-trong-va-cac-dang-pho-bien","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/marketing-quoc-te-la-gi-tam-quan-trong-va-cac-dang-pho-bien","title":{"rendered":"Marketing qu\u1ed1c t\u1ebf l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1c d\u1ea1ng ph\u1ed5 bi\u1ebfn"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, \u0111\u1ec3 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n \u0111a d\u1ea1ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, c\u00e1c doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb cho m\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c t\u1ebf hi\u1ec7u qu\u1ea3. V\u1eady marketing qu\u1ed1c t\u1ebf l\u00e0 g\u00ec<\/strong>? M\u1eddi b\u1ea1n \u0111\u1ecdc b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi nh\u00e9!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Marketing qu\u1ed1c t\u1ebf l\u00e0 g\u00ec?<\/h2>\n\n\n\n
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\u201cMarketing qu\u1ed1c t\u1ebf (international marketing) l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing t\u1ea1i n\u01b0\u1edbc ngo\u00e0i v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd.\u201d<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a marketing qu\u1ed1c t\u1ebf v\u1ec1 c\u01a1 b\u1ea3n c\u0169ng \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a marketing. Marketing qu\u1ed1c t\u1ebf bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, t\u00e0i ch\u00ednh v\u00e0 nh\u00e2n s\u1ef1. Ngo\u00e0i ra c\u00f2n \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau khi b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5 v\u1ec1 marketing qu\u1ed1c t\u1ebf<\/h2>\n\n\n\n

Spotify l\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng v\u00e0 n\u1ec1n t\u1ea3ng \u00e2m thanh c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Th\u1ee5y \u0110i\u1ec3n ra m\u1eaft c\u00e1ch \u0111\u00e2y 12 n\u0103m. Hi\u1ec7n Spotify c\u00f3 t\u1ed5ng c\u1ed9ng 299 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 17 v\u0103n ph\u00f2ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. C\u00f4ng ty \u0111\u00e3 l\u1ecdt v\u00e0o top danh s\u00e1ch c\u00e1c c\u00f4ng ty to\u00e0n c\u1ea7u t\u1ed1t nh\u1ea5t n\u0103m 2019 c\u1ee7a Interbrand. C\u00e1ch h\u1ecd truy\u1ec1n \u0111\u1ea1t n\u1ed9i dung ra b\u00ean ngo\u00e0i nh\u1edd chi\u1ebfn l\u01b0\u1ee3c marketing qu\u1ed1c t\u1ebf th\u00e0nh c\u00f4ng \u0111\u00e3 gi\u00fap Spotify nhanh ch\u00f3ng m\u1edf r\u1ed9ng t\u1eeb Th\u1ee5y \u0110i\u1ec3n ra c\u00e1c qu\u1ed1c gia c\u00f2n l\u1ea1i c\u1ee7a th\u1ebf gi\u1edbi. <\/p>\n\n\n\n

Thay v\u00ec \u00e2m nh\u1ea1c, d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ee7a Spotify khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng t\u1eadp trung v\u00e0o th\u00f3i quen ho\u1eb7c l\u1ed1i s\u1ed1ng m\u00e0 m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb tr\u00ean to\u00e0n c\u1ea7u. Ch\u1eb3ng h\u1ea1n b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ecdn \u00e2m nh\u1ea1c t\u1eadp luy\u1ec7n, bu\u1ed3n ng\u1ee7 ho\u1eb7c h\u1ecdc t\u1eadp… do \u0111\u00f3 m\u00e0 c\u00e1c ngh\u1ec7 s\u0129 qu\u1ed1c t\u1ebf c\u00f3 n\u1ed9i dung thu\u1ed9c m\u1ed9t danh m\u1ee5c c\u1ee5 th\u1ec3 s\u1ebd nhanh ch\u00f3ng thu h\u00fat ng\u01b0\u1eddi nghe t\u1eeb c\u00e1c qu\u1ed1c gia kh\u00e1c nhau. <\/p>\n\n\n\n

C\u00f3 th\u1ec3 n\u00f3i, marketing qu\u1ed1c t\u1ebf l\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 cho c\u00e1c doanh nghi\u1ec7p trong khi th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc b\u1ecb thu h\u1eb9p v\u00e0 kh\u00f4ng c\u00f2n ti\u1ec1m n\u0103ng. Ph\u1ea1m v\u1ecb ho\u1ea1t \u0111\u1ed9ng c\u1ee7a marketing qu\u1ed1c t\u1ebf r\u1ed9ng h\u01a1n nhi\u1ec1u so v\u1edbi ti\u1ebfp th\u1ecb n\u1ed9i \u0111\u1ecba v\u00e0 m\u1edf r\u1ed9ng tr\u00ean ph\u1ea1m vi to\u00e0n th\u1ebf gi\u1edbi.\u00a0<\/p>\n\n\n\n

Xem th\u00eam: Tuy\u1ec3n D\u1ee5ng Marketing M\u1edbi Nh\u1ea5t<\/a> <\/em><\/strong><\/p>\n\n\n\n

L\u1ee3i \u00edch c\u1ee7a marketing qu\u1ed1c t\u1ebf l\u00e0 g\u00ec?<\/h2>\n\n\n\n

C\u00f3 th\u1ec3 th\u1ea5y c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing qu\u1ed1c t\u1ebf \u0111ang ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng h\u01a1n n\u1eefa. M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u mu\u1ed1n c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u1edf n\u00ean n\u1ed5i b\u1eadt t\u1ea1i th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 c\u1ea3 qu\u1ed1c t\u1ebf. Do \u0111\u00f3 marketing qu\u1ed1c t\u1ebf c\u00f3 vai tr\u00f2 quan tr\u1ecdng v\u00e0 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc ph\u00e1t tri\u1ec3n, v\u01b0\u01a1n xa h\u01a1n. C\u1ee5 th\u1ec3 l\u00e0: <\/p>\n\n\n\n

Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh x\u00e2m nh\u1eadp v\u00e0o b\u1ea5t c\u1ee9 th\u1ecb tr\u01b0\u1eddng n\u00e0o doanh nghi\u1ec7p c\u0169ng c\u1ea7n c\u00f3 th\u1eddi gian th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00ecnh h\u01b0\u1edbng t\u1edbi.<\/p>\n\n\n\n

Tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh t\u01b0\u01a1ng t\u1ef1 nh\u01b0 th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. V\u1eady n\u00ean ho\u1ea1t \u0111\u1ed9ng marketing qu\u1ed1c t\u1ebf gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n v\u00e0 nh\u1eadn bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, k\u00edch th\u00edch h\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng…<\/p>\n\n\n\n

Marketing qu\u1ed1c t\u1ebf c\u00f2n gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1ed1i \u0111a doanh s\u1ed1 c\u1ee7a m\u00ecnh kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. Ngo\u00e0i ra, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ho\u1ea1t \u0111\u1ed9ng trong n\u01b0\u1edbc do th\u1ecb tr\u01b0\u1eddng nh\u1ecf h\u1eb9p, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh l\u1edbn c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ea1i n\u01b0\u1edbc ngo\u00e0i. <\/p>\n\n\n\n

Th\u1ebf gi\u1edbi t\u1ea1o n\u00ean th\u1ecb tr\u01b0\u1eddng ph\u1eb3ng \u0111em \u0111\u1ebfn c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0 cho c\u00e1c doanh nghi\u1ec7p l\u00e0 nh\u01b0 nhau. Do \u0111\u00f3, doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea1i n\u01b0\u1edbc ngo\u00e0i s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch v\u1ec1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, l\u1ee3i nhu\u1eadn h\u01a1n. <\/p>\n\n\n\n

C\u00e1c h\u00ecnh th\u1ee9c marketing qu\u1ed1c t\u1ebf ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n

Hi\u1ec7n nay c\u00f3 3 d\u1ea1ng ph\u1ed5 bi\u1ebfn c\u1ee7a Marketing qu\u1ed1c t\u1ebf m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u00f3 l\u00e0: <\/p>\n\n\n\n

Marketing xu\u1ea5t kh\u1ea9u (Export Marketing)<\/h3>\n\n\n\n

T\u00ean ti\u1ebfng Anh c\u1ee7a d\u1ea1ng marketing n\u00e0y l\u00e0 Export Marketing, l\u00e0 lo\u1ea1i h\u00ecnh marketing qu\u1ed1c t\u1ebf m\u00e0 doanh nghi\u1ec7p \u0111em h\u00e0ng h\u00f3a xu\u1ea5t kh\u1ea9u ra th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i. Y\u00eau c\u1ea7u c\u1ee7a marketing xu\u1ea5t kh\u1ea9u \u0111\u00f3 l\u00e0 ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng kinh t\u1ebf m\u1edbi th\u00f4ng qua c\u00e1c k\u00eanh nh\u01b0 ch\u00ednh tr\u1ecb, ph\u00e1p lu\u1eadt, v\u0103n h\u00f3a, x\u00e3 h\u1ed9i… t\u1eeb \u0111\u00f3, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd m\u1edbi th\u00e2m nh\u1eadp \u0111\u01b0\u1ee3c v\u00e0o c\u00e1c qu\u1ed1c gia m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi.<\/p>\n\n\n\n

Marketing \u0111a qu\u1ed1c gia (Multinational Marketing)<\/h3>\n\n\n\n

\u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi Multinational Marketing, Marketing \u0111a qu\u1ed1c gia \u0111\u1eb7c bi\u1ec7t nh\u1ea5n m\u1ea1nh \u0111\u1ebfn s\u1ef1 ph\u1ed1i h\u1ee3p v\u00e0 t\u01b0\u01a1ng t\u00e1c ti\u1ebfp th\u1ecb trong nhi\u1ec1u m\u00f4i tr\u01b0\u1eddng v\u00e0 qu\u1ed1c gia. Y\u00eau c\u1ea7u \u0111\u1eb7t ra l\u00e0 ph\u1ea3i c\u00f3 s\u1ef1 t\u1ed5ng h\u1ee3p v\u00e0 ki\u1ec3m so\u00e1t t\u1ed1t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a \u01b0u th\u1ebf t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Marketing \u1edf n\u01b0\u1edbc s\u1edf t\u1ea1i (Foreign Marketing)<\/h3>\n\n\n\n

Foreign Marketing l\u00e0 lo\u1ea1i h\u00ecnh cho ph\u00e9p doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1ea1i \u0111\u1ea5t n\u01b0\u1edbc m\u00e0 h\u1ecd th\u00e2m nh\u1eadp. V\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, c\u00e1c c\u00f4ng ty c\u1ea7n n\u1eafm r\u00f5 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u1edf t\u1eebng qu\u1ed1c gia v\u1ec1 v\u1ea5n \u0111\u1ec1 \u1ee9ng x\u1eed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i. <\/p>\n\n\n\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a marketing qu\u1ed1c t\u1ebf<\/h2>\n\n\n\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n c\u1ea7u, doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3i qua 3 b\u01b0\u1edbc c\u01a1 b\u1ea3n sau:<\/p>\n\n\n\n

\u0110\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean \u0111\u00f3 l\u00e0 \u0111\u00e1nh gi\u00e1 th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. Th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf c\u00f3 nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c so v\u1edbi m\u00f4i tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba b\u1edfi n\u00f3 c\u00f3 nhi\u1ec1u \u0111i\u1ec1u m\u1edbi m\u1ebb c\u1ea7n \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1. Mu\u1ed1n tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing qu\u1ed1c t\u1ebf, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o m\u00ecnh \u0111\u00e3 n\u1eafm v\u1eefng c\u00e1c ki\u1ebfn th\u1ee9c c\u0103n b\u1ea3n v\u1ec1 th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n

C\u00e1c nh\u00e2n vi\u00ean marketing ph\u1ea3i \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh kinh t\u1ebf, t\u00e0i ch\u00ednh, c\u00e1c ch\u00ednh s\u00e1ch \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u00f3. Ngo\u00e0i ra, t\u00ecnh h\u00ecnh ch\u00ednh tr\u1ecb v\u00e0 an ninh c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng v\u00e0 s\u1ee9c cung \u2013 c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n

Nghi\u00ean c\u1ee9u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

\u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd. \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c, \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd x\u00e3 h\u1ed9i, ph\u1ea1m vi \u0111\u1ecba l\u00fd… D\u1ef1a v\u00e0o c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c marketing cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

Tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing <\/h3>\n\n\n\n

\u0110\u00e2y l\u00e0 b\u01b0\u1edbc tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing qu\u1ed1c t\u1ebf th\u00f4ng qua \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb h\u1ed7n h\u1ee3p. Chi\u1ebfn l\u01b0\u1ee3c marketing qu\u1ed1c t\u1ebf bao g\u1ed3m s\u1ea3n ph\u1ea9m, ph\u00e2n ph\u1ed1i, ti\u1ebfp th\u1ecb v\u00e0 gi\u00e1 c\u1ea3, kh\u00f4ng qu\u00e1 kh\u00e1c v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i \u0111\u1ecba.<\/p>\n\n\n\n

Nh\u1edd c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing qu\u1ed1c t\u1ebf, ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn d\u1ea1ng s\u1ea3n ph\u1ea9m, t\u00ecm hi\u1ec3u v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. N\u1ebfu s\u1ea3n ph\u1ea9m h\u1eefu \u00edch v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, kh\u00e1ch h\u00e0ng s\u1ebd s\u1eb5n s\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng. <\/p>\n\n\n\n

Qu\u00e1 tr\u00ecnh to\u00e0n c\u1ea7u h\u00f3a \u0111\u00e3 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 marketing qu\u1ed1c t\u1ebf ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c qu\u1ed1c gia v\u00e0 c\u00e1c Hi\u1ec7p \u0111\u1ecbnh t\u1ef1 do th\u01b0\u01a1ng m\u1ea1i khu v\u1ef1c c\u0169ng tr\u1edf th\u00e0nh th\u1eddi c\u01a1 \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p n\u1eafm b\u1eaft. <\/p>\n\n\n\n

Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn marketing qu\u1ed1c t\u1ebf<\/h3>\n\n\n\n

C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing qu\u1ed1c t\u1ebf l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0:<\/p>\n\n\n\n

    \n
  • C\u01a1 c\u1ea5u ng\u00e0nh kinh t\u1ebf, th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf c\u1ee7a c\u00e1c qu\u1ed1c gia m\u00e0 doanh nghi\u1ec7p \u0111ang quan t\u00e2m \u0111\u1ebfn;<\/li>\n\n\n\n
  • \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p l\u00e0 c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia;<\/li>\n\n\n\n
  • Y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ef1c l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t v\u00e0 n\u1ed9i l\u1ef1c c\u1ee7a c\u00e1c c\u00f4ng ty xuy\u00ean qu\u1ed1c gia;<\/li>\n\n\n\n
  • C\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 v\u0103n h\u00f3a, x\u00e3 h\u1ed9i, ch\u00ednh tr\u1ecb, th\u1ecb tr\u01b0\u1eddng…<\/li>\n<\/ul>\n\n\n\n

    Qua b\u00e0i vi\u1ebft tr\u00ean, hy v\u1ecdng b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 marketing qu\u1ed1c t\u1ebf l\u00e0 g\u00ec<\/strong> v\u00e0 c\u00e1c d\u1ea1ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00f3. V\u1edbi c\u00e1c l\u1ee3i \u00edch m\u00e0 marketing qu\u1ed1c t\u1ebf mang l\u1ea1i, c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0y trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay \u0111\u1ec3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai. <\/p>\n\n\n\n

    H\u1ed3ng An<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, \u0111\u1ec3 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh v\u00e0 ph\u00e1t tri\u1ec3n \u0111a d\u1ea1ng t\u1ea1i c\u00e1c th\u1ecb …<\/p>\n","protected":false},"author":58,"featured_media":5831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-5820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/5820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=5820"}],"version-history":[{"count":4,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/5820\/revisions"}],"predecessor-version":[{"id":8173,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/5820\/revisions\/8173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/5831"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=5820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=5820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=5820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}