{"id":32608,"date":"2026-11-12T08:00:00","date_gmt":"2026-11-12T01:00:00","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=32608"},"modified":"2026-11-11T15:20:59","modified_gmt":"2026-11-11T08:20:59","slug":"truong-phong-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/truong-phong-marketing-la-gi","title":{"rendered":"Tr\u01b0\u1edfng ph\u00f2ng marketing l\u00e0 g\u00ec: vai tr\u00f2, ch\u1ec9 s\u1ed1 b\u1ecb \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e1ch \u0111\u1ecdc JD"},"content":{"rendered":"

Tr\u01b0\u1edfng ph\u00f2ng Marketing (Marketing Manager \/ Head of Marketing) ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 b\u1ed9 ph\u1eadn, kh\u00f4ng ch\u1ec9 t\u1eebng chi\u1ebfn d\u1ecbch. Hi\u1ec3u r\u00f5 tr\u01b0\u1edfng ph\u00f2ng marketing l\u00e0 g\u00ec<\/strong> gi\u00fap b\u1ea1n bi\u1ebft v\u1ecb tr\u00ed n\u00e0y l\u1eadp k\u1ebf ho\u1ea1ch, gi\u1eef ng\u00e2n s\u00e1ch, d\u1eabn d\u1eaft \u0111\u1ed9i ng\u0169 v\u00e0 b\u00e1o c\u00e1o b\u1eb1ng con s\u1ed1 ra sao. B\u00e0i vi\u1ebft c\u0169ng ch\u1ec9 c\u00e1ch \u0111\u1ecdc JD \u0111\u1ec3 nh\u1eadn ra vai tr\u00f2 th\u1eadt.<\/p>\n

\"tr\u01b0\u1edfng<\/p>\n

\n

T\u1ed5ng quan nhanh<\/strong><\/p>\n

\u2013 V\u1ecb tr\u00ed n\u00e0y \u0111\u1ee9ng gi\u1eefa c\u00e1c tr\u01b0\u1edfng nh\u00f3m v\u00e0 Gi\u00e1m \u0111\u1ed1c Marketing ho\u1eb7c Ban Gi\u00e1m \u0111\u1ed1c.<\/p>\n

\u2013 C\u00f4ng vi\u1ec7c ch\u00ednh g\u1ed3m k\u1ebf ho\u1ea1ch, ng\u00e2n s\u00e1ch, \u0111\u1ed9i ng\u0169, \u0111o l\u01b0\u1eddng v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi ph\u00f2ng Kinh doanh.<\/p>\n

\u2013 Ng\u01b0\u1eddi gi\u1eef ch\u1ee9c danh n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 b\u1eb1ng ch\u1ec9 s\u1ed1 kinh doanh nh\u01b0 CAC, ROAS v\u00e0 doanh thu \u0111\u00f3ng g\u00f3p.<\/p>\n

\u2013 \u1ede nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf, ch\u1ee9c danh tr\u01b0\u1edfng ph\u00f2ng \u0111i k\u00e8m kh\u00e1 nhi\u1ec1u vi\u1ec7c th\u1ef1c thi.<\/p>\n

B\u1ed1n \u00fd n\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai l\u1ea7n l\u01b0\u1ee3t b\u00ean d\u01b0\u1edbi.<\/p>\n<\/div>\n

Tr\u01b0\u1edbc h\u1ebft, h\u00e3y xem v\u1ecb tr\u00ed n\u00e0y n\u1eb1m \u1edf \u0111\u00e2u trong doanh nghi\u1ec7p.<\/p>\n

1. V\u1ecb tr\u00ed c\u1ee7a tr\u01b0\u1edfng ph\u00f2ng marketing trong s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c<\/h2>\n

Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn marketing l\u00e0 qu\u1ea3n l\u00fd c\u1ea5p trung: d\u01b0\u1edbi l\u00e0 tr\u01b0\u1edfng nh\u00f3m v\u00e0 nh\u00e2n vi\u00ean, tr\u00ean l\u00e0 Gi\u00e1m \u0111\u1ed1c Marketing (CMO \u2013 Chief Marketing Officer) ho\u1eb7c T\u1ed5ng gi\u00e1m \u0111\u1ed1c. \u1ede doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf kh\u00f4ng c\u00f3 CMO, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u ph\u00f2ng th\u01b0\u1eddng ki\u00eam vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 tr\u00ecnh k\u1ebf ho\u1ea1ch th\u1eb3ng v\u1edbi ch\u1ee7 doanh nghi\u1ec7p. \u1ede t\u1eadp \u0111o\u00e0n h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) ho\u1eb7c c\u00f4ng ty FDI, ph\u00f2ng \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u m\u1ea3ng c\u00f3 qu\u1ea3n l\u00fd ri\u00eang. C\u00e1c nh\u00f3m th\u01b0\u1eddng n\u1eb1m d\u01b0\u1edbi quy\u1ec1n ph\u00f2ng g\u1ed3m n\u1ed9i dung, qu\u1ea3ng c\u00e1o s\u1ed1, thi\u1ebft k\u1ebf, s\u1ef1 ki\u1ec7n \u2013 truy\u1ec1n th\u00f4ng v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n\n\n\n\n\n
Ch\u1ee9c danh<\/th>\nPh\u1ea1m vi tr\u00e1ch nhi\u1ec7m<\/th>\nB\u00e1o c\u00e1o l\u00ean<\/th>\nCh\u1ec9 s\u1ed1 ch\u00ednh<\/th>\nQuy\u1ec1n ng\u00e2n s\u00e1ch<\/th>\n<\/tr>\n
Tr\u01b0\u1edfng ph\u00f2ng Marketing (Marketing Manager)<\/td>\nTo\u00e0n b\u1ed9 marketing c\u1ee7a c\u00f4ng ty ho\u1eb7c m\u1ed9t ng\u00e0nh h\u00e0ng<\/td>\nCMO ho\u1eb7c T\u1ed5ng gi\u00e1m \u0111\u1ed1c<\/td>\nDoanh thu, lead t\u1eeb marketing, CAC<\/td>\n\u0110\u1ec1 xu\u1ea5t ng\u00e2n s\u00e1ch n\u0103m, ph\u00e2n b\u1ed5 trong h\u1ea1n m\u1ee9c<\/td>\n<\/tr>\n
Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u (Brand Manager)<\/td>\nM\u1ed9t ho\u1eb7c v\u00e0i nh\u00e3n h\u00e0ng<\/td>\nTr\u01b0\u1edfng ph\u00f2ng ho\u1eb7c Gi\u00e1m \u0111\u1ed1c ng\u00e0nh h\u00e0ng<\/td>\nTh\u1ecb ph\u1ea7n, \u0111\u1ed9 nh\u1eadn bi\u1ebft<\/td>\nNg\u00e2n s\u00e1ch c\u1ee7a nh\u00e3n h\u00e0ng<\/td>\n<\/tr>\n
Qu\u1ea3n l\u00fd Digital Marketing (Digital Marketing Manager)<\/td>\nQu\u1ea3ng c\u00e1o, SEO, m\u1ea1ng x\u00e3 h\u1ed9i, email<\/td>\nTr\u01b0\u1edfng ph\u00f2ng Marketing<\/td>\nROAS, chi ph\u00ed m\u1ed7i lead<\/td>\nChia ng\u00e2n s\u00e1ch gi\u1eefa k\u00eanh s\u1ed1<\/td>\n<\/tr>\n
Qu\u1ea3n l\u00fd Trade Marketing (Trade Marketing Manager)<\/td>\n\u0110i\u1ec3m b\u00e1n, ch\u01b0\u01a1ng tr\u00ecnh nh\u00e0 ph\u00e2n ph\u1ed1i<\/td>\nTr\u01b0\u1edfng ph\u00f2ng ho\u1eb7c Gi\u00e1m \u0111\u1ed1c Kinh doanh<\/td>\n\u0110\u1ed9 ph\u1ee7 \u0111i\u1ec3m b\u00e1n<\/td>\nNg\u00e2n s\u00e1ch khuy\u1ebfn m\u00e3i, tr\u01b0ng b\u00e0y<\/td>\n<\/tr>\n
Tr\u01b0\u1edfng nh\u00f3m Marketing (Marketing Team Lead)<\/td>\nM\u1ed9t nh\u00f3m vi\u1ec7c nh\u01b0 n\u1ed9i dung<\/td>\nTr\u01b0\u1edfng ph\u00f2ng Marketing<\/td>\nTi\u1ebfn \u0111\u1ed9, ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u vi\u1ec7c<\/td>\nTh\u01b0\u1eddng kh\u00f4ng c\u00f3 quy\u1ec1n duy\u1ec7t<\/td>\n<\/tr>\n
Gi\u00e1m \u0111\u1ed1c Marketing (CMO)<\/td>\nChi\u1ebfn l\u01b0\u1ee3c c\u1ea5p c\u00f4ng ty<\/td>\nT\u1ed5ng gi\u00e1m \u0111\u1ed1c, H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb<\/td>\nT\u0103ng tr\u01b0\u1edfng, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/td>\nQuy\u1ebft \u0111\u1ecbnh t\u1ed5ng ng\u00e2n s\u00e1ch<\/td>\n<\/tr>\n<\/table>\n

Ranh gi\u1edbi tr\u00ean ch\u1ec9 mang t\u00ednh ph\u1ed5 bi\u1ebfn. Ri\u00eang kh\u00e1c bi\u1ec7t gi\u1eefa qu\u1ea3n l\u00fd nh\u00e3n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd ph\u00f2ng, b\u00e0i Brand Manager l\u00e0 g\u00ec<\/a> ph\u00e2n t\u00edch s\u00e2u h\u01a1n.<\/p>\n

2. N\u0103m m\u1ea3ng tr\u00e1ch nhi\u1ec7m ch\u00ednh c\u1ee7a ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u ph\u00f2ng<\/h2>\n

M\u1ee5c ti\u00eau c\u00f4ng vi\u1ec7c l\u00e0 bi\u1ebfn m\u1ee5c ti\u00eau kinh doanh th\u00e0nh k\u1ebf ho\u1ea1ch marketing \u0111o \u0111\u01b0\u1ee3c. N\u1ebfu c\u00f4ng ty mu\u1ed1n t\u0103ng 20% doanh thu, tr\u01b0\u1edfng ph\u00f2ng ph\u1ea3i t\u00ednh c\u1ea7n bao nhi\u00eau kh\u00e1ch m\u1edbi, m\u1ed7i k\u00eanh mang v\u1ec1 bao nhi\u00eau v\u00e0 t\u1ed1n bao nhi\u00eau ti\u1ec1n. Khi xem tin trong m\u1ee5c vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb<\/a> tr\u00ean CareerLink, b\u1ea1n s\u1ebd th\u1ea5y m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ea5p qu\u1ea3n l\u00fd th\u01b0\u1eddng xoay quanh n\u0103m m\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch<\/h3>\n

Ng\u01b0\u1eddi qu\u1ea3n l\u00fd \u0111\u1ecdc d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, b\u00e1o c\u00e1o ng\u00e0nh v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 ch\u1ecdn ph\u00e2n kh\u00fac \u01b0u ti\u00ean. T\u1eeb \u0111\u00f3 l\u1eadp k\u1ebf ho\u1ea1ch n\u0103m, chia theo qu\u00fd v\u00e0 theo chi\u1ebfn d\u1ecbch, tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c b\u00e1n cho ai, th\u00f4ng \u0111i\u1ec7p g\u00ec, qua k\u00eanh n\u00e0o.<\/p>\n

Ng\u00e2n s\u00e1ch, \u0111\u1ed9i ng\u0169 v\u00e0 agency<\/h3>\n

Ng\u00e2n s\u00e1ch th\u01b0\u1eddng duy\u1ec7t theo n\u0103m r\u1ed3i \u0111i\u1ec1u ch\u1ec9nh h\u1eb1ng th\u00e1ng theo k\u1ebft qu\u1ea3 t\u1eebng k\u00eanh. Tr\u01b0\u1edfng ph\u00f2ng giao KPI cho t\u1eebng nh\u00f3m, h\u1ecdp ti\u1ebfn \u0111\u1ed9 h\u1eb1ng tu\u1ea7n v\u00e0 k\u00e8m c\u1eb7p nh\u00e2n s\u1ef1 m\u1edbi. V\u1edbi agency, h\u1ecd vi\u1ebft brief, duy\u1ec7t \u00fd t\u01b0\u1edfng v\u00e0 nghi\u1ec7m thu k\u1ebft qu\u1ea3.<\/p>\n

B\u00e1o c\u00e1o v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi ph\u00f2ng Kinh doanh<\/h3>\n

Hai ph\u00f2ng c\u1ea7n th\u1ed1ng nh\u1ea5t th\u1ebf n\u00e0o l\u00e0 m\u1ed9t lead \u0111\u1ea1t chu\u1ea9n, n\u1ebfu kh\u00f4ng s\u1ebd c\u00f3 c\u1ea3nh marketing b\u00e1o nhi\u1ec1u lead c\u00f2n kinh doanh b\u00e1o kh\u00f4ng ch\u1ed1t \u0111\u01b0\u1ee3c \u0111\u01a1n. M\u1ea3ng n\u00e0y quy\u1ebft \u0111\u1ecbnh uy t\u00edn c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd tr\u01b0\u1edbc c\u1ea5p tr\u00ean.<\/p>\n

3. B\u1ed9 ch\u1ec9 s\u1ed1 d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edfng ph\u00f2ng marketing<\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi m\u1edbi l\u00ean qu\u1ea3n l\u00fd b\u1ecb \u0111\u00e1nh gi\u00e1 ch\u01b0a \u0111\u1ea1t trong n\u0103m \u0111\u1ea7u kh\u00f4ng ph\u1ea3i v\u00ec thi\u1ebfu \u00fd t\u01b0\u1edfng m\u00e0 v\u00ec kh\u00f4ng n\u00f3i \u0111\u01b0\u1ee3c b\u1eb1ng ng\u00f4n ng\u1eef kinh doanh. Ban Gi\u00e1m \u0111\u1ed1c h\u1ecfi b\u1ecf ra bao nhi\u00eau, thu v\u1ec1 bao nhi\u00eau, m\u1ed7i kh\u00e1ch h\u00e0ng t\u1ed1n bao nhi\u00eau. Ng\u01b0\u1eddi ch\u1ec9 tr\u00ecnh l\u01b0\u1ee3t xem, l\u01b0\u1ee3t th\u00edch s\u1ebd kh\u00f3 b\u1ea3o v\u1ec7 ng\u00e2n s\u00e1ch k\u1ef3 sau. V\u00ec v\u1eady h\u00e3y n\u1eafm r\u00f5 \u0111\u1ecbnh ngh\u0129a c\u00e1c ch\u1ec9 s\u1ed1 sau.<\/p>\n

\u2013 CAC (Customer Acquisition Cost) l\u00e0 t\u1ed5ng chi ph\u00ed marketing v\u00e0 b\u00e1n h\u00e0ng chia cho s\u1ed1 kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

\u2013 ROAS (Return on Ad Spend) l\u00e0 doanh thu t\u1eeb qu\u1ea3ng c\u00e1o chia cho chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u00e3 b\u1ecf ra.<\/p>\n

\u2013 T\u1ef7 l\u1ec7 MQL\u2192SQL cho bi\u1ebft bao nhi\u00eau lead marketing chuy\u1ec3n sang \u0111\u01b0\u1ee3c ph\u00f2ng Kinh doanh nh\u1eadn t\u01b0 v\u1ea5n.<\/p>\n

\u2013 \u0110\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o qua kh\u1ea3o s\u00e1t ho\u1eb7c l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

M\u1ee9c n\u00e0o l\u00e0 “t\u1ed1t” t\u00f9y ng\u00e0nh v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng, n\u00ean h\u00e3y so v\u1edbi ch\u00ednh k\u1ef3 tr\u01b0\u1edbc thay v\u00ec t\u00ecm m\u1ed9t chu\u1ea9n chung.<\/p>\n

V\u00ed d\u1ee5 b\u00e1o c\u00e1o th\u00e1ng g\u1eedi Ban Gi\u00e1m \u0111\u1ed1c<\/h3>\n\n\n\n\n\n\n\n
D\u00f2ng ch\u1ec9 s\u1ed1<\/th>\nC\u00e2u h\u1ecfi Ban Gi\u00e1m \u0111\u1ed1c quan t\u00e2m<\/th>\n<\/tr>\n
Chi ph\u00ed marketing so v\u1edbi ng\u00e2n s\u00e1ch duy\u1ec7t<\/td>\n\u0110\u00e3 ti\u00eau bao nhi\u00eau, c\u00f3 v\u01b0\u1ee3t h\u1ea1n m\u1ee9c kh\u00f4ng<\/td>\n<\/tr>\n
S\u1ed1 lead \u0111\u1ea1t chu\u1ea9n chuy\u1ec3n sang Kinh doanh<\/td>\nC\u00f3 bao nhi\u00eau c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng th\u1eadt<\/td>\n<\/tr>\n
Doanh thu t\u1eeb kh\u00e1ch do marketing mang v\u1ec1<\/td>\nPh\u00f2ng \u0111\u00f3ng g\u00f3p bao nhi\u00eau v\u00e0o doanh thu<\/td>\n<\/tr>\n
CAC theo t\u1eebng k\u00eanh ch\u00ednh<\/td>\nN\u00ean d\u1ed3n ti\u1ec1n v\u00e0o k\u00eanh n\u00e0o<\/td>\n<\/tr>\n
\u0110\u1ec1 xu\u1ea5t \u0111i\u1ec1u ch\u1ec9nh th\u00e1ng t\u1edbi<\/td>\nS\u1ebd c\u1eaft g\u00ec, t\u0103ng g\u00ec v\u00e0 v\u00ec sao<\/td>\n<\/tr>\n<\/table>\n

D\u00f2ng cu\u1ed1i hay b\u1ecb b\u1ecf qu\u00ean, trong khi \u0111\u00f3 l\u00e0 ph\u1ea7n th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c qu\u1ea3n l\u00fd.<\/p>\n

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B\u00e1o c\u00e1o marketing thuy\u1ebft ph\u1ee5c kh\u00f4ng ph\u1ea3i b\u00e1o c\u00e1o nhi\u1ec1u s\u1ed1, m\u00e0 l\u00e0 b\u00e1o c\u00e1o tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u “th\u00e1ng sau n\u00ean l\u00e0m g\u00ec kh\u00e1c \u0111i”.<\/em><\/p>\n<\/blockquote>\n

4. K\u1ef9 n\u0103ng, c\u00f4ng c\u1ee5 v\u00e0 ch\u1ee9ng ch\u1ec9 c\u1ea7n chu\u1ea9n b\u1ecb<\/h2>\n

K\u1ef9 n\u0103ng n\u1ec1n g\u1ed3m t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecdc s\u1ed1 li\u1ec7u, qu\u1ea3n l\u00fd con ng\u01b0\u1eddi, th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u1edbi agency v\u00e0 tr\u00ecnh b\u00e0y tr\u01b0\u1edbc c\u1ea5p tr\u00ean. B\u1ea1n c\u1ea7n kinh nghi\u1ec7m th\u1ef1c thi \u1edf \u00edt nh\u1ea5t m\u1ed9t m\u1ea3ng v\u00e0 \u0111\u1ee7 hi\u1ec3u c\u00e1c m\u1ea3ng c\u00f2n l\u1ea1i \u0111\u1ec3 giao vi\u1ec7c, ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng. C\u00f4ng c\u1ee5 th\u01b0\u1eddng g\u1eb7p g\u1ed3m Google Analytics 4, Looker Studio, CRM nh\u01b0 HubSpot ho\u1eb7c Salesforce, Meta Ads Manager v\u00e0 Google Ads. Ch\u1ee9ng ch\u1ec9 tham kh\u1ea3o c\u00f3 ch\u1ee9ng ch\u1ec9 Google Ads, Google Analytics tr\u00ean Google Skillshop, kh\u00f3a c\u1ee7a HubSpot Academy ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a CIM (Chartered Institute of Marketing).<\/p>\n

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L\u01b0u \u00fd ph\u00e1p l\u00fd<\/strong><\/p>\n

\u2013 N\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u1ea3i tu\u00e2n th\u1ee7 Lu\u1eadt Qu\u1ea3ng c\u00e1o 2012 v\u00e0 Lu\u1eadt s\u1eeda \u0111\u1ed5i s\u1ed1 75\/2025\/QH15 c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb 01\/01\/2026.<\/p>\n

\u2013 Vi\u1ec7c thu th\u1eadp v\u00e0 d\u00f9ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ea7n theo Lu\u1eadt B\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n s\u1ed1 91\/2025\/QH15.<\/p>\n

Tr\u01b0\u1edfng ph\u00f2ng l\u00e0 ng\u01b0\u1eddi duy\u1ec7t cu\u1ed1i, n\u00ean r\u1ee7i ro ph\u00e1p l\u00fd c\u1ee7a chi\u1ebfn d\u1ecbch thu\u1ed9c tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd c\u1ee7a h\u1ecd.<\/p>\n<\/div>\n

Khi ch\u01b0a ch\u1eafc m\u1ed9t n\u1ed9i dung c\u00f3 h\u1ee3p l\u1ec7, h\u00e3y h\u1ecfi b\u1ed9 ph\u1eadn ph\u00e1p ch\u1ebf tr\u01b0\u1edbc khi ch\u1ea1y.<\/p>\n

\"tr\u01b0\u1edfng<\/p>\n

5. \u0110\u1ecdc JD \u0111\u1ec3 ph\u00e2n bi\u1ec7t vai tr\u00f2 qu\u1ea3n l\u00fd th\u1eadt v\u1edbi ki\u00eam nhi\u1ec7m v\u00e0 l\u1ed9 tr\u00ecnh l\u00ean v\u1ecb tr\u00ed<\/h2>\n

\u1ede kh\u00f4ng \u00edt doanh nghi\u1ec7p Vi\u1ec7t Nam v\u1eeba v\u00e0 nh\u1ecf, ng\u01b0\u1eddi mang ch\u1ee9c danh tr\u01b0\u1edfng ph\u00f2ng v\u1eeba l\u1eadp chi\u1ebfn l\u01b0\u1ee3c, v\u1eeba t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o, vi\u1ebft b\u00e0i v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi agency. \u0110i\u1ec1u n\u00e0y kh\u00f4ng x\u1ea5u n\u1ebfu b\u1ea1n bi\u1ebft tr\u01b0\u1edbc, nh\u01b0ng s\u1ebd th\u00e0nh \u00e1p l\u1ef1c n\u1ebfu b\u1ea1n k\u1ef3 v\u1ecdng m\u1ed9t vai tr\u00f2 qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169. D\u1ea5u hi\u1ec7u d\u1ec5 th\u1ea5y l\u00e0 JD li\u1ec7t k\u00ea r\u1ea5t nhi\u1ec1u \u0111\u1ea7u vi\u1ec7c th\u1ef1c thi m\u00e0 kh\u00f4ng nh\u1eafc t\u1edbi quy m\u00f4 \u0111\u1ed9i.<\/p>\n

\n

N\u0103m c\u00e2u n\u00ean h\u1ecfi khi ph\u1ecfng v\u1ea5n<\/strong><\/p>\n

\u2013 Ph\u00f2ng hi\u1ec7n c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi v\u00e0 m\u1ed7i ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch m\u1ea3ng n\u00e0o?<\/p>\n

\u2013 Ng\u00e2n s\u00e1ch n\u0103m nay do ai duy\u1ec7t v\u00e0 tr\u01b0\u1edfng ph\u00f2ng \u0111\u01b0\u1ee3c t\u1ef1 \u0111i\u1ec1u ch\u1ec9nh trong h\u1ea1n m\u1ee9c n\u00e0o?<\/p>\n

\u2013 C\u00f4ng ty \u0111ang l\u00e0m v\u1edbi agency n\u00e0o v\u00e0 ai nghi\u1ec7m thu k\u1ebft qu\u1ea3 c\u1ee7a h\u1ecd?<\/p>\n

\u2013 Ban Gi\u00e1m \u0111\u1ed1c d\u00f9ng ch\u1ec9 s\u1ed1 n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ph\u00f2ng marketing n\u0103m \u0111\u1ea7u?<\/p>\n

\u2013 Ng\u01b0\u1eddi gi\u1eef v\u1ecb tr\u00ed n\u00e0y tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c g\u00ec v\u00e0 v\u00ec sao v\u1ecb tr\u00ed \u0111ang tr\u1ed1ng?<\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi cho bi\u1ebft kh\u00e1 r\u00f5 m\u1ee9c \u0111\u1ed9 qu\u1ea3n l\u00fd th\u1ef1c t\u1ebf c\u1ee7a c\u00f4ng vi\u1ec7c.<\/p>\n<\/div>\n

L\u1ed9 tr\u00ecnh th\u01b0\u1eddng g\u1eb7p \u0111i t\u1eeb nh\u00e2n vi\u00ean l\u00ean chuy\u00ean vi\u00ean, tr\u01b0\u1edfng nh\u00f3m r\u1ed3i tr\u01b0\u1edfng ph\u00f2ng, m\u1ea5t nhi\u1ec1u n\u0103m, t\u00f9y n\u0103ng l\u1ef1c v\u00e0 quy m\u00f4 c\u00f4ng ty. H\u01b0\u1edbng ti\u1ebfp theo c\u00f3 th\u1ec3 l\u00e0 Gi\u00e1m \u0111\u1ed1c Marketing ho\u1eb7c qu\u1ea3n l\u00fd ng\u00e0nh h\u00e0ng.<\/p>\n

6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Tr\u01b0\u1edfng ph\u00f2ng marketing kh\u00e1c tr\u01b0\u1edfng nh\u00f3m \u1edf \u0111i\u1ec3m n\u00e0o?<\/em><\/strong> Tr\u01b0\u1edfng nh\u00f3m lo m\u1ed9t m\u1ea3ng vi\u1ec7c, c\u00f2n tr\u01b0\u1edfng ph\u00f2ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m k\u1ebft qu\u1ea3 v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a c\u1ea3 b\u1ed9 ph\u1eadn.<\/p>\n

2. C\u00f3 c\u1ea7n t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o gi\u1ecfi m\u1edbi l\u00e0m tr\u01b0\u1edfng ph\u00f2ng \u0111\u01b0\u1ee3c kh\u00f4ng?<\/em><\/strong> Kh\u00f4ng b\u1eaft bu\u1ed9c, nh\u01b0ng c\u1ea7n hi\u1ec3u \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ecdc s\u1ed1 li\u1ec7u v\u00e0 ki\u1ec3m tra c\u00f4ng vi\u1ec7c c\u1ee7a \u0111\u1ed9i.<\/p>\n

3. Ch\u01b0a t\u1eebng qu\u1ea3n l\u00fd ng\u01b0\u1eddi th\u00ec c\u00f3 \u1ee9ng tuy\u1ec3n \u0111\u01b0\u1ee3c kh\u00f4ng?<\/em><\/strong> C\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u1edf v\u1ecb tr\u00ed tr\u01b0\u1edfng nh\u00f3m ho\u1eb7c doanh nghi\u1ec7p nh\u1ecf \u0111\u1ec3 t\u00edch l\u0169y kinh nghi\u1ec7m qu\u1ea3n l\u00fd.<\/p>\n

T\u00f3m l\u1ea1i, hi\u1ec3u \u0111\u00fang tr\u01b0\u1edfng ph\u00f2ng marketing l\u00e0 g\u00ec<\/strong> l\u00e0 nh\u00ecn v\u1ecb tr\u00ed n\u00e0y nh\u01b0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a b\u1ed9 ph\u1eadn, kh\u00f4ng ch\u1ec9 ng\u01b0\u1eddi ngh\u0129 \u00fd t\u01b0\u1edfng. Mu\u1ed1n l\u00e0m t\u1ed1t, b\u1ea1n c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb m\u1ee5c ti\u00eau doanh thu, gi\u1eef ng\u00e2n s\u00e1ch, d\u1eabn d\u1eaft \u0111\u1ed9i ng\u0169 v\u00e0 b\u00e1o c\u00e1o b\u1eb1ng CAC, ROAS, doanh thu \u0111\u00f3ng g\u00f3p. Tr\u01b0\u1edbc khi nh\u1eadn l\u1eddi, h\u00e3y h\u1ecfi k\u1ef9 quy m\u00f4 \u0111\u1ed9i v\u00e0 quy\u1ec1n duy\u1ec7t ng\u00e2n s\u00e1ch.<\/p>\n

B\u00e0i vi\u1ebft mang t\u00ednh tham kh\u1ea3o; c\u01a1 c\u1ea5u ph\u00f2ng ban, y\u00eau c\u1ea7u tuy\u1ec3n d\u1ee5ng v\u00e0 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo doanh nghi\u1ec7p v\u00e0 th\u1eddi \u0111i\u1ec3m, b\u1ea1n n\u00ean \u0111\u1ed1i chi\u1ebfu v\u1edbi v\u0103n b\u1ea3n ch\u00ednh th\u1ee9c.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u01b0\u1edfng ph\u00f2ng Marketing (Marketing Manager \/ Head of Marketing) ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho k\u1ebft qu\u1ea3 c\u1ee7a c\u1ea3 b\u1ed9 ph\u1eadn, kh\u00f4ng ch\u1ec9 t\u1eebng chi\u1ebfn d\u1ecbch. Hi\u1ec3u …<\/p>\n","protected":false},"author":58,"featured_media":32598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-32608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/32608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=32608"}],"version-history":[{"count":2,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/32608\/revisions"}],"predecessor-version":[{"id":32958,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/32608\/revisions\/32958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/32598"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=32608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=32608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=32608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}