{"id":31734,"date":"2026-11-05T12:30:00","date_gmt":"2026-11-05T05:30:00","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=31734"},"modified":"2026-11-05T16:43:45","modified_gmt":"2026-11-05T09:43:45","slug":"marketing-du-lich-la-gi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/marketing-du-lich-la-gi","title":{"rendered":"Marketing du l\u1ecbch l\u00e0 g\u00ec: k\u00eanh OTA, gi\u00e1 theo m\u00f9a v\u00e0 c\u00e1c v\u1ecb tr\u00ed \u0111ang tuy\u1ec3n"},"content":{"rendered":"

M\u1ed9t ph\u00f2ng kh\u00e1ch s\u1ea1n b\u1ecf tr\u1ed1ng \u0111\u00eam nay kh\u00f4ng th\u1ec3 c\u1ea5t kho \u0111\u1ec3 b\u00e1n v\u00e0o tu\u1ea7n sau. B\u00e0i vi\u1ebft gi\u1ea3i th\u00edch marketing du l\u1ecbch<\/strong> l\u00e0 g\u00ec, ba c\u1ea5p tri\u1ec3n khai t\u1eeb \u0111i\u1ec3m \u0111\u1ebfn t\u1edbi doanh nghi\u1ec7p, c\u00e1ch v\u1eadn h\u00e0nh k\u00eanh OTA, gi\u00e1 theo m\u00f9a v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn. Ph\u1ea7n cu\u1ed1i n\u00eau c\u00e1c v\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng v\u00e0 r\u1ee7i ro theo lu\u1eadt qu\u1ea3ng c\u00e1o m\u1edbi.<\/p>\n

\"marketing<\/p>\n

\n

T\u1ed5ng quan nhanh<\/strong><\/p>\n

\u2013 S\u1ea3n ph\u1ea9m du l\u1ecbch v\u00f4 h\u00ecnh, kh\u00f4ng l\u01b0u kho \u0111\u01b0\u1ee3c v\u00e0 ph\u1ee5 thu\u1ed9c m\u1ea1nh v\u00e0o m\u00f9a v\u1ee5.<\/p>\n

\u2013 Ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb di\u1ec5n ra \u1edf ba c\u1ea5p: \u0111i\u1ec3m \u0111\u1ebfn, c\u01a1 s\u1edf l\u01b0u tr\u00fa v\u00e0 c\u00f4ng ty l\u1eef h\u00e0nh.<\/p>\n

\u2013 Nghi\u1ec7p v\u1ee5 \u0111\u1eb7c th\u00f9 g\u1ed3m qu\u1ea3n l\u00fd k\u00eanh OTA, gi\u00e1 theo ng\u00e0y v\u00e0 qu\u1ea3n l\u00fd review.<\/p>\n

\u2013 T\u1eeb 01\/01\/2026, ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1eadn qu\u1ea3ng c\u00e1o ph\u1ea3i tu\u00e2n th\u1ee7 ngh\u0129a v\u1ee5 m\u1edbi.<\/p>\n

B\u1ed1n \u0111i\u1ec3m n\u00e0y \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch l\u1ea7n l\u01b0\u1ee3t b\u00ean d\u01b0\u1edbi.<\/p>\n<\/div>\n

Tr\u01b0\u1edbc h\u1ebft, c\u1ea7n hi\u1ec3u v\u00ec sao b\u00e1n m\u1ed9t chuy\u1ebfn \u0111i kh\u00e1c b\u00e1n m\u1ed9t m\u00f3n h\u00e0ng.<\/p>\n

1. Marketing du l\u1ecbch l\u00e0 g\u00ec v\u00e0 kh\u00e1c marketing h\u00e0ng h\u00f3a \u1edf \u0111\u00e2u<\/h2>\n

Marketing du l\u1ecbch (Tourism Marketing) l\u00e0 ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1, ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng cho \u0111i\u1ec3m \u0111\u1ebfn, c\u01a1 s\u1edf l\u01b0u tr\u00fa, c\u00f4ng ty l\u1eef h\u00e0nh hay h\u00e3ng v\u1eadn chuy\u1ec3n. M\u1ee5c \u0111\u00edch l\u00e0 l\u1ea5p \u0111\u1ea7y c\u00f4ng su\u1ea5t \u0111\u00fang th\u1eddi \u0111i\u1ec3m, v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 kh\u00e1ch quay l\u1ea1i. V\u00ec v\u1eady, ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 theo d\u00f5i c\u1ea3 l\u1ecbch m\u00f9a v\u1ee5, gi\u00e1 \u0111\u1ed1i th\u1ee7 l\u1eabn ph\u1ea3n h\u1ed3i sau chuy\u1ebfn \u0111i.<\/p>\n

B\u1ed1n \u0111\u1eb7c th\u00f9 c\u1ee7a s\u1ea3n ph\u1ea9m du l\u1ecbch<\/h3>\n

Kh\u00e1ch mua k\u1ef3 ngh\u1ec9 khi ch\u01b0a nh\u00ecn th\u1ea5y n\u00f3, n\u00ean d\u1ef1a v\u00e0o h\u00ecnh \u1ea3nh v\u00e0 l\u1eddi k\u1ec3 c\u1ee7a ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc. Ph\u00f2ng tr\u1ed1ng hay gh\u1ebf m\u00e1y bay tr\u1ed1ng m\u1ea5t gi\u00e1 tr\u1ecb ngay khi ng\u00e0y kh\u1edfi h\u00e0nh qua \u0111i. Nhu c\u1ea7u d\u1ed3n v\u00e0o T\u1ebft, d\u1ecbp 30\/4\u20131\/5 v\u00e0 m\u00f9a h\u00e8, r\u1ed3i gi\u1ea3m s\u00e2u \u1edf m\u00f9a th\u1ea5p \u0111i\u1ec3m. Ngo\u00e0i ra, \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 tr\u00ean OTA c\u00f3 th\u1ec3 k\u00e9o doanh s\u1ed1 l\u00ean xu\u1ed1ng nhanh h\u01a1n m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n

Kh\u00e1c qu\u1ea3ng c\u00e1o du l\u1ecbch th\u1ebf n\u00e0o<\/h3>\n

Qu\u1ea3ng c\u00e1o ch\u1ec9 l\u00e0 m\u1ed9t m\u1eaft x\u00edch truy\u1ec1n th\u00f4ng. Marketing du l\u1ecbch r\u1ed9ng h\u01a1n: n\u00f3 quy\u1ebft \u0111\u1ecbnh b\u00e1n g\u00f3i n\u00e0o, cho nh\u00f3m kh\u00e1ch n\u00e0o, gi\u00e1 bao nhi\u00eau v\u00e0o ng\u00e0y n\u00e0o v\u00e0 qua k\u00eanh n\u00e0o. Qu\u1ea3ng c\u00e1o \u0111\u1eb9p v\u1eabn th\u1ea5t b\u1ea1i n\u1ebfu gi\u00e1 c\u00e1c k\u00eanh l\u1ec7ch nhau ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u00e1c l\u1eddi gi\u1edbi thi\u1ec7u.<\/p>\n

2. Ba c\u1ea5p tri\u1ec3n khai v\u00e0 ai c\u1ea7n l\u00e0m marketing du l\u1ecbch<\/h2>\n

\u1ede c\u1ea5p \u0111i\u1ec3m \u0111\u1ebfn, c\u00e1c s\u1edf du l\u1ecbch \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 C\u1ee5c Du l\u1ecbch Qu\u1ed1c gia Vi\u1ec7t Nam thu\u1ed9c B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch lo x\u00fac ti\u1ebfn h\u00ecnh \u1ea3nh v\u00f9ng v\u00e0 tham gia h\u1ed9i ch\u1ee3. \u1ede c\u1ea5p doanh nghi\u1ec7p, kh\u00e1ch s\u1ea1n, c\u00f4ng ty l\u1eef h\u00e0nh v\u00e0 h\u00e3ng h\u00e0ng kh\u00f4ng theo \u0111u\u1ed5i m\u1ee5c ti\u00eau kh\u00e1c nhau. V\u00ec v\u1eady, c\u00f9ng ch\u1ee9c danh marketing nh\u01b0ng vi\u1ec7c h\u1eb1ng ng\u00e0y \u1edf m\u1ed7i n\u01a1i r\u1ea5t kh\u00e1c, nh\u01b0 b\u1ea3ng d\u01b0\u1edbi.<\/p>\n\n\n\n\n\n\n
Lo\u1ea1i \u0111\u01a1n v\u1ecb<\/th>\nM\u1ee5c ti\u00eau marketing ch\u00ednh<\/th>\nK\u00eanh tr\u1ecdng t\u00e2m<\/th>\nV\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng th\u01b0\u1eddng g\u1eb7p<\/th>\n<\/tr>\n
Resort, kh\u00e1ch s\u1ea1n<\/td>\nT\u0103ng c\u00f4ng su\u1ea5t ph\u00f2ng, gi\u00e1 b\u00ecnh qu\u00e2n, t\u1ef7 l\u1ec7 \u0111\u1eb7t tr\u1ef1c ti\u1ebfp<\/td>\nWebsite, OTA, m\u1ea1ng x\u00e3 h\u1ed9i, email kh\u00e1ch c\u0169<\/td>\nDigital Marketing, Revenue Manager, Sales & Marketing Executive<\/td>\n<\/tr>\n
C\u00f4ng ty l\u1eef h\u00e0nh<\/td>\nB\u00e1n tour tr\u1ecdn g\u00f3i, tour \u0111o\u00e0n doanh nghi\u1ec7p, tour MICE<\/td>\nFanpage, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, \u0111\u1ea1i l\u00fd, h\u1ed9i ch\u1ee3<\/td>\nContent du l\u1ecbch, Marketing Executive, Sales tour<\/td>\n<\/tr>\n
\u0110i\u1ec3m \u0111\u1ebfn, khu du l\u1ecbch<\/td>\nThu h\u00fat l\u01b0\u1ee3t kh\u00e1ch, k\u00e9o d\u00e0i l\u01b0u tr\u00fa<\/td>\nH\u1ed9i ch\u1ee3, b\u00e1o ch\u00ed, KOL, l\u1ec5 h\u1ed9i \u0111\u1ecba ph\u01b0\u01a1ng<\/td>\nChuy\u00ean vi\u00ean x\u00fac ti\u1ebfn, Event Marketing, PR<\/td>\n<\/tr>\n
H\u00e3ng h\u00e0ng kh\u00f4ng<\/td>\nL\u1ea5p \u0111\u1ea7y gh\u1ebf theo \u0111\u01b0\u1eddng bay, gi\u1eef kh\u00e1ch th\u00e2n thi\u1ebft<\/td>\n\u1ee8ng d\u1ee5ng, website, \u0111\u1ea1i l\u00fd v\u00e9<\/td>\nChuy\u00ean vi\u00ean s\u1ea3n ph\u1ea9m, CRM Marketing, Brand Marketing<\/td>\n<\/tr>\n<\/table>\n

Kh\u1ed1i l\u01b0u tr\u00fa c\u1ea7n nhi\u1ec1u ng\u01b0\u1eddi gi\u1ecfi s\u1ed1 li\u1ec7u v\u00ec ph\u1ea3i qu\u1ea3n l\u00fd gi\u00e1 v\u00e0 k\u00eanh h\u1eb1ng ng\u00e0y. \u0110\u1ec3 xem y\u00eau c\u1ea7u c\u1ee5 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c tin vi\u1ec7c l\u00e0m kh\u00e1ch s\u1ea1n<\/a> tr\u00ean CareerLink v\u00e0 \u0111\u1ecdc k\u1ef9 m\u00f4 t\u1ea3 c\u1ee7a nh\u00f3m Sales & Marketing.<\/p>\n

3. Marketing du l\u1ecbch g\u1ed3m nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0o<\/h2>\n

K\u1ebf ho\u1ea1ch th\u01b0\u1eddng \u0111i theo tr\u00ecnh t\u1ef1 hi\u1ec3u kh\u00e1ch, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 r\u1ed3i ch\u1ecdn k\u00eanh. M\u1ed7i b\u01b0\u1edbc c\u00f3 nghi\u1ec7p v\u1ee5 ri\u00eang m\u00e0 ng\u01b0\u1eddi t\u1eeb ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng chuy\u1ec3n sang ph\u1ea3i h\u1ecdc l\u1ea1i.<\/p>\n

Nghi\u00ean c\u1ee9u kh\u00e1ch v\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/h3>\n

Nghi\u00ean c\u1ee9u kh\u00e1ch cho bi\u1ebft kh\u00e1ch \u0111\u1ebfn t\u1eeb \u0111\u00e2u, \u0111i c\u00f9ng ai v\u00e0 \u0111\u1eb7t tr\u01b0\u1edbc bao l\u00e2u. Resort ven bi\u1ec3n c\u00f3 th\u1ec3 th\u1ea5y kh\u00e1ch gia \u0111\u00ecnh \u0111\u1eb7t s\u1edbm cho d\u1ecbp h\u00e8, c\u00f2n kh\u00e1ch c\u00f4ng t\u00e1c \u0111\u1eb7t s\u00e1t ng\u00e0y. T\u1eeb \u0111\u00f3, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i kh\u00e1c nhau, nh\u01b0 g\u00f3i gia \u0111\u00ecnh ho\u1eb7c g\u00f3i ng\u1eafn ng\u00e0y gi\u1eefa tu\u1ea7n.<\/p>\n

Gi\u00e1 theo m\u00f9a v\u00e0 theo ng\u00e0y<\/h3>\n

Gi\u00e1 ph\u00f2ng, gi\u00e1 tour thay \u0111\u1ed5i theo m\u00f9a, ng\u00e0y trong tu\u1ea7n v\u00e0 l\u01b0\u1ee3ng ch\u1ed7 c\u00f2n l\u1ea1i. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd doanh thu (Revenue Manager) theo d\u00f5i c\u00f4ng su\u1ea5t ph\u00f2ng (Occupancy), gi\u00e1 ph\u00f2ng b\u00ecnh qu\u00e2n (ADR) v\u00e0 doanh thu tr\u00ean m\u1ed7i ph\u00f2ng s\u1eb5n c\u00f3 (RevPAR) \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh t\u0103ng hay gi\u1ea3m gi\u00e1.<\/p>\n

K\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng<\/h3>\n

K\u00eanh b\u00e1n g\u1ed3m website, \u0111\u1ea1i l\u00fd du l\u1ecbch tr\u1ef1c tuy\u1ebfn OTA (Online Travel Agency) nh\u01b0 Booking.com, Agoda, Traveloka, \u0111\u1ea1i l\u00fd truy\u1ec1n th\u1ed1ng v\u00e0 h\u1ed9i ch\u1ee3 nh\u01b0 ITE HCMC (TP.HCM) hay VITM (H\u00e0 N\u1ed9i). K\u00eanh truy\u1ec1n th\u00f4ng g\u1ed3m m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm, email, KOL v\u00e0 KOC. \u0110\u1ec3 ph\u00e2n bi\u1ec7t kh\u00e1ch qu\u1ed1c t\u1ebf v\u00e0o Vi\u1ec7t Nam v\u00e0 kh\u00e1ch \u0111i n\u01b0\u1edbc ngo\u00e0i, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc b\u00e0i Inbound l\u00e0 g\u00ec trong marketing, logistics v\u00e0 du l\u1ecbch?<\/a><\/p>\n

\u2013 Ng\u01b0\u1eddi qu\u1ea3n l\u00fd k\u00eanh (Channel Manager) gi\u1eef gi\u00e1 v\u00e0 s\u1ed1 ph\u00f2ng \u0111\u1ed3ng b\u1ed9 tr\u00ean c\u00e1c OTA \u0111\u1ec3 tr\u00e1nh b\u00e1n tr\u00f9ng.<\/p>\n

\u2013 M\u1ed7i OTA thu hoa h\u1ed3ng tr\u00ean \u0111\u01a1n \u0111\u1eb7t, n\u00ean doanh nghi\u1ec7p th\u01b0\u1eddng t\u00ecm c\u00e1ch k\u00e9o kh\u00e1ch v\u1ec1 k\u00eanh tr\u1ef1c ti\u1ebfp.<\/p>\n

\u2013 N\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i c\u1ea7n b\u00e1m l\u1ecbch m\u00f9a v\u1ee5 thay v\u00ec \u0111\u0103ng b\u00e0i m\u00e0 kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau r\u00f5.<\/p>\n

Ba nghi\u1ec7p v\u1ee5 n\u00e0y chi\u1ebfm nhi\u1ec1u th\u1eddi gian c\u1ee7a ng\u01b0\u1eddi l\u00e0m ngh\u1ec1.<\/p>\n

4. L\u1ecbch m\u00f9a v\u1ee5, qu\u1ea3n l\u00fd review v\u00e0 c\u00e1ch \u0111o hi\u1ec7u qu\u1ea3<\/h2>\n

L\u1ecbch c\u1ee7a ng\u01b0\u1eddi l\u00e0m marketing du l\u1ecbch \u0111\u01b0\u1ee3c d\u1ef1ng ng\u01b0\u1ee3c t\u1eeb m\u00f9a cao \u0111i\u1ec3m. Chi\u1ebfn d\u1ecbch T\u1ebft l\u00ean k\u1ebf ho\u1ea1ch t\u1eeb nhi\u1ec1u th\u00e1ng tr\u01b0\u1edbc, c\u00f2n m\u00f9a th\u1ea5p \u0111i\u1ec3m l\u00e0 l\u00fac th\u1eed g\u00f3i m\u1edbi ho\u1eb7c nh\u1eafm kh\u00e1ch \u1edf g\u1ea7n. V\u00ed d\u1ee5, kh\u00e1ch s\u1ea1n \u1edf \u0110\u00e0 L\u1ea1t c\u00f3 th\u1ec3 \u0111\u1ea9y g\u00f3i cu\u1ed1i tu\u1ea7n cho kh\u00e1ch TP.HCM v\u00e0o m\u00f9a m\u01b0a. Song song, ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch tr\u1ea3 l\u1eddi review tr\u00ean OTA, Google Maps v\u00e0 chuy\u1ec3n ph\u00e0n n\u00e0n l\u1eb7p l\u1ea1i cho b\u1ed9 ph\u1eadn v\u1eadn h\u00e0nh.<\/p>\n

\n

M\u1ed9t l\u1eddi ph\u00e0n n\u00e0n \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi \u0111\u00fang m\u1ef1c \u0111\u00f4i khi thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi \u0111\u1ecdc sau h\u01a1n c\u1ea3 ch\u1ee5c l\u1eddi khen.<\/em><\/p>\n<\/blockquote>\n

Hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng ch\u1ec9 s\u1ed1 g\u1eafn v\u1edbi doanh thu thay v\u00ec l\u01b0\u1ee3t th\u00edch: c\u00f4ng su\u1ea5t ph\u00f2ng, RevPAR, t\u1ef7 l\u1ec7 \u0111\u1eb7t tr\u1ef1c ti\u1ebfp so v\u1edbi qua OTA, chi ph\u00ed m\u1ed7i \u0111\u01a1n \u0111\u1eb7t, \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ef7 l\u1ec7 kh\u00e1ch quay l\u1ea1i.<\/p>\n

5. Ranh gi\u1edbi qu\u1ea3ng c\u00e1o c\u1ea7n bi\u1ebft theo lu\u1eadt m\u1edbi<\/h2>\n

Lu\u1eadt s\u1ed1 75\/2025\/QH15 s\u1eeda \u0111\u1ed5i, b\u1ed5 sung m\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u1ee7a Lu\u1eadt Qu\u1ea3ng c\u00e1o, hi\u1ec7u l\u1ef1c t\u1eeb 01\/01\/2026, b\u1ed5 sung tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi chuy\u1ec3n t\u1ea3i s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o, g\u1ed3m c\u1ea3 ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. Ng\u00e0nh du l\u1ecbch d\u00f9ng KOL review kh\u00e1ch s\u1ea1n v\u00e0 tour kh\u00e1 ph\u1ed5 bi\u1ebfn, n\u00ean c\u00e1ch h\u1ee3p t\u00e1c c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh. Tr\u01b0\u1edbc khi k\u00fd h\u1ee3p \u0111\u1ed3ng t\u00e0i tr\u1ee3 n\u1ed9i dung, ng\u01b0\u1eddi l\u00e0m marketing du l\u1ecbch n\u00ean \u0111\u1ecdc v\u0103n b\u1ea3n g\u1ed1c ho\u1eb7c h\u1ecfi b\u1ed9 ph\u1eadn ph\u00e1p ch\u1ebf.<\/p>\n

\n

L\u01b0u \u00fd tr\u01b0\u1edbc khi \u0111\u0103ng n\u1ed9i dung qu\u1ea3ng b\u00e1<\/strong><\/p>\n

\u2013 \u1ea2nh v\u00e0 video ch\u1ec9nh qu\u00e1 \u0111\u00e0 so v\u1edbi th\u1ef1c t\u1ebf d\u1ec5 k\u00e9o theo review ti\u00eau c\u1ef1c.<\/p>\n

\u2013 M\u1ee9c gi\u00e1 “t\u1eeb” c\u1ea7n ghi r\u00f5 ng\u00e0y \u00e1p d\u1ee5ng, lo\u1ea1i ph\u00f2ng v\u00e0 \u0111i\u1ec1u ki\u1ec7n ho\u00e0n h\u1ee7y.<\/p>\n

\u2013 N\u1ed9i dung KOL nh\u1eadn t\u00e0i tr\u1ee3 c\u1ea7n \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o r\u00f5 l\u00e0 qu\u1ea3ng c\u00e1o theo lu\u1eadt m\u1edbi.<\/p>\n

Ba l\u01b0u \u00fd n\u00e0y gi\u00fap doanh nghi\u1ec7p tr\u00e1nh c\u1ea3 r\u1ee7i ro ph\u00e1p l\u00fd l\u1eabn kh\u1ee7ng ho\u1ea3ng \u0111\u00e1nh gi\u00e1.<\/p>\n<\/div>\n

Hi\u1ec3u ranh gi\u1edbi n\u00e0y l\u00e0 \u0111i\u1ec3m c\u1ed9ng khi ph\u1ecfng v\u1ea5n.<\/p>\n

\"marketing<\/p>\n

6. V\u1ecb tr\u00ed vi\u1ec7c l\u00e0m v\u00e0 nh\u1eefng g\u00ec ng\u01b0\u1eddi chuy\u1ec3n ng\u00e0nh c\u1ea7n h\u1ecdc th\u00eam<\/h2>\n

C\u00e1c v\u1ecb tr\u00ed th\u01b0\u1eddng g\u1eb7p g\u1ed3m Chuy\u00ean vi\u00ean ti\u1ebfp th\u1ecb s\u1ed1 (Digital Marketing Executive), Qu\u1ea3n l\u00fd doanh thu (Revenue Manager), Qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i (Channel Manager) v\u00e0 Ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung du l\u1ecbch (Travel Content Writer). Thu nh\u1eadp ph\u1ee5 thu\u1ed9c lo\u1ea1i h\u00ecnh, h\u1ea1ng sao, khu v\u1ef1c v\u00e0 c\u01a1 ch\u1ebf th\u01b0\u1edfng, n\u00ean h\u00e3y xem tin tuy\u1ec3n d\u1ee5ng th\u1ef1c t\u1ebf. L\u1ed9 tr\u00ecnh ph\u1ed5 bi\u1ebfn \u0111i t\u1eeb nh\u00e2n vi\u00ean l\u00ean tr\u01b0\u1edfng nh\u00f3m r\u1ed3i Director of Sales & Marketing.<\/p>\n

\n

L\u1eddi khuy\u00ean cho ng\u01b0\u1eddi chuy\u1ec3n t\u1eeb ng\u00e0nh kh\u00e1c sang<\/strong><\/p>\n

\u2013 B\u1ea1n n\u00ean h\u1ecdc c\u00e1ch \u0111\u1ecdc b\u00e1o c\u00e1o c\u00f4ng su\u1ea5t ph\u00f2ng, ADR v\u00e0 RevPAR tr\u01b0\u1edbc khi \u1ee9ng tuy\u1ec3n.<\/p>\n

\u2013 B\u1ea1n h\u00e3y th\u1eed \u0111\u1eb7t ph\u00f2ng tr\u00ean v\u00e0i OTA \u0111\u1ec3 hi\u1ec3u c\u00e1ch hi\u1ec3n th\u1ecb gi\u00e1.<\/p>\n

\u2013 B\u1ea1n n\u00ean chu\u1ea9n b\u1ecb m\u1ed9t k\u1ebf ho\u1ea1ch n\u1ed9i dung m\u1eabu b\u00e1m theo l\u1ecbch m\u00f9a v\u1ee5 c\u1ee7a m\u1ed9t \u0111i\u1ec3m \u0111\u1ebfn.<\/p>\n

Ba vi\u1ec7c n\u00e0y cho th\u1ea5y b\u1ea1n hi\u1ec3u ng\u00e0nh, kh\u00f4ng ch\u1ec9 c\u00f3 k\u1ef9 n\u0103ng marketing chung.<\/p>\n<\/div>\n

Ti\u1ebfng Anh t\u1ed1t l\u00e0 l\u1ee3i th\u1ebf n\u1ebfu b\u1ea1n mu\u1ed1n l\u00e0m cho resort \u0111\u00f3n nhi\u1ec1u kh\u00e1ch qu\u1ed1c t\u1ebf.<\/p>\n

7. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. H\u1ecdc marketing chung c\u00f3 chuy\u1ec3n sang l\u00e0m du l\u1ecbch \u0111\u01b0\u1ee3c kh\u00f4ng?<\/em><\/strong> \u0110\u01b0\u1ee3c, nh\u01b0ng b\u1ea1n c\u1ea7n h\u1ecdc th\u00eam qu\u1ea3n l\u00fd k\u00eanh OTA, gi\u00e1 theo m\u00f9a v\u00e0 qu\u1ea3n l\u00fd review.<\/p>\n

2. C\u00f3 c\u1ea7n b\u1eb1ng chuy\u00ean ng\u00e0nh du l\u1ecbch kh\u00f4ng?<\/em><\/strong> Kh\u00f4ng b\u1eaft bu\u1ed9c, nhi\u1ec1u n\u01a1i tuy\u1ec3n t\u1eeb ng\u00e0nh marketing, truy\u1ec1n th\u00f4ng ho\u1eb7c qu\u1ea3n tr\u1ecb kh\u00e1ch s\u1ea1n.<\/p>\n

3. Ng\u01b0\u1eddi l\u00e0m marketing du l\u1ecbch b\u1eadn v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o?<\/em><\/strong> Th\u01b0\u1eddng l\u00e0 v\u00e0i th\u00e1ng tr\u01b0\u1edbc T\u1ebft, d\u1ecbp 30\/4\u20131\/5 v\u00e0 m\u00f9a h\u00e8, v\u00ec chi\u1ebfn d\u1ecbch ph\u1ea3i ch\u1ea1y s\u1edbm.<\/p>\n

L\u00e0m ti\u1ebfp th\u1ecb trong ng\u00e0nh du l\u1ecbch l\u00e0 b\u00e1n m\u1ed9t tr\u1ea3i nghi\u1ec7m ch\u01b0a x\u1ea3y ra, trong khung th\u1eddi gian gi\u1edbi h\u1ea1n. Hi\u1ec3u r\u00f5 marketing du l\u1ecbch<\/strong> gi\u00fap b\u1ea1n th\u1ea5y v\u00ec sao k\u00eanh OTA, gi\u00e1 theo ng\u00e0y v\u00e0 \u0111i\u1ec3m review quan tr\u1ecdng ngang \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o. N\u1ebfu mu\u1ed1n theo ngh\u1ec1, h\u00e3y quan s\u00e1t c\u00e1ch m\u1ed9t kh\u00e1ch s\u1ea1n quen thu\u1ed9c \u0111\u1ed5i gi\u00e1 theo m\u00f9a, r\u1ed3i \u0111\u1ed1i chi\u1ebfu v\u1edbi y\u00eau c\u1ea7u trong tin tuy\u1ec3n d\u1ee5ng th\u1eadt.<\/p>\n

B\u00e0i vi\u1ebft mang t\u00ednh tham kh\u1ea3o; quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o v\u00e0 y\u00eau c\u1ea7u tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i, b\u1ea1n n\u00ean \u0111\u1ed1i chi\u1ebfu v\u0103n b\u1ea3n ph\u00e1p lu\u1eadt hi\u1ec7n h\u00e0nh v\u00e0 th\u00f4ng tin t\u1eeb doanh nghi\u1ec7p.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t ph\u00f2ng kh\u00e1ch s\u1ea1n b\u1ecf tr\u1ed1ng \u0111\u00eam nay kh\u00f4ng th\u1ec3 c\u1ea5t kho \u0111\u1ec3 b\u00e1n v\u00e0o tu\u1ea7n sau. B\u00e0i vi\u1ebft gi\u1ea3i th\u00edch marketing du l\u1ecbch l\u00e0 …<\/p>\n","protected":false},"author":58,"featured_media":31714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-31734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/31734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=31734"}],"version-history":[{"count":1,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/31734\/revisions"}],"predecessor-version":[{"id":31735,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/31734\/revisions\/31735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/31714"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=31734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=31734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=31734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}