{"id":30123,"date":"2026-10-12T09:30:00","date_gmt":"2026-10-12T02:30:00","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=30123"},"modified":"2026-10-12T16:44:13","modified_gmt":"2026-10-12T09:44:13","slug":"nghe-quan-ly-cong-dong-community-manager","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/nghe-quan-ly-cong-dong-community-manager","title":{"rendered":"Ngh\u1ec1 qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng community manager l\u00e0m g\u00ec v\u00e0 c\u1ea7n k\u1ef9 n\u0103ng n\u00e0o"},"content":{"rendered":"

M\u1ed9t nh\u00f3m c\u00f3 h\u00e0ng ch\u1ee5c ngh\u00ecn th\u00e0nh vi\u00ean nh\u01b0ng kh\u00f4ng ai tr\u00f2 chuy\u1ec7n v\u1edbi nhau th\u00ec ch\u1ec9 l\u00e0 danh s\u00e1ch t\u00ean. Ng\u01b0\u1eddi bi\u1ebfn n\u00f3 th\u00e0nh n\u01a1i th\u00e0nh vi\u00ean mu\u1ed1n quay l\u1ea1i l\u00e0 ngh\u1ec1 qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng community manager<\/strong>, v\u1ecb tr\u00ed hay g\u1eb7p trong tin tuy\u1ec3n d\u1ee5ng marketing. C\u00e1c ph\u1ea7n sau b\u00e0n v\u1ec1 \u0111\u1ea7u vi\u1ec7c, k\u1ef9 n\u0103ng c\u1ea7n c\u00f3, c\u00e1ch \u0111o k\u1ebft qu\u1ea3 v\u00e0 \u00e1p l\u1ef1c m\u00e0 ngh\u1ec1 mang l\u1ea1i.<\/p>\n

\"ngh\u1ec1<\/p>\n

\n

T\u1ed5ng quan nhanh v\u1ec1 ngh\u1ec1 community manager<\/strong><\/p>\n

\u2013 Community manager x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh c\u1ed9ng \u0111\u1ed3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m tr\u00ean nh\u00f3m Facebook, Discord, Zalo hay di\u1ec5n \u0111\u00e0n ri\u00eang.<\/p>\n

\u2013 Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a ngh\u1ec1 n\u1eb1m \u1edf vi\u1ec7c gi\u00fap c\u00e1c th\u00e0nh vi\u00ean k\u1ebft n\u1ed1i v\u00e0 tr\u00f2 chuy\u1ec7n v\u1edbi nhau, kh\u00f4ng ch\u1ec9 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u2013 Ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 c\u1ea7n vi\u1ebft t\u1ed1t, bi\u1ebft \u0111\u1ed3ng c\u1ea3m, gi\u1eef b\u00ecnh t\u0129nh tr\u01b0\u1edbc b\u00ecnh lu\u1eadn ti\u00eau c\u1ef1c v\u00e0 \u0111\u1ecdc \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u00e1c.<\/p>\n

\u2013 Ngh\u1ec1 d\u1ec5 g\u00e2y ki\u1ec7t s\u1ee9c v\u00ec c\u1ed9ng \u0111\u1ed3ng ho\u1ea1t \u0111\u1ed9ng c\u1ea3 ng\u00e0y l\u1eabn \u0111\u00eam, n\u00ean ranh gi\u1edbi gi\u1edd l\u00e0m v\u00e0 quy tr\u00ecnh ki\u1ec3m duy\u1ec7t r\u1ea5t c\u1ea7n thi\u1ebft.<\/p>\n

C\u00e1c ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y l\u1ea7n l\u01b0\u1ee3t \u0111i qua c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y, s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi social media v\u00e0 l\u1ed9 tr\u00ecnh v\u00e0o ngh\u1ec1.<\/p>\n<\/div>\n

1. Community manager l\u00e0 ai v\u00e0 l\u00e0m nh\u1eefng vi\u1ec7c g\u00ec<\/h2>\n

Chuy\u00ean vi\u00ean qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng (Community Manager) l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng, nu\u00f4i d\u01b0\u1ee1ng v\u00e0 \u0111i\u1ec1u ph\u1ed1i m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u00f3 chung m\u1ed1i quan t\u00e2m xoay quanh th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c ch\u1ee7 \u0111\u1ec1. C\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 l\u00e0 nh\u00f3m Facebook c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ed9t \u1ee9ng d\u1ee5ng, m\u00e1y ch\u1ee7 Discord c\u1ee7a ng\u01b0\u1eddi ch\u01a1i game, k\u00eanh Zalo OA c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft hay di\u1ec5n \u0111\u00e0n h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, n\u01a1i th\u00e0nh vi\u00ean t\u1ef1 chia s\u1ebb, gi\u1ea3i \u0111\u00e1p cho nhau v\u00e0 g\u00f3p \u00fd cho s\u1ea3n ph\u1ea9m, n\u00ean ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 l\u1eafng nghe nhi\u1ec1u h\u01a1n ph\u00e1t ng\u00f4n.<\/p>\n

Trong m\u1ed9t tu\u1ea7n \u0111i\u1ec3n h\u00ecnh, \u0111\u1ea7u vi\u1ec7c c\u1ee7a community manager th\u01b0\u1eddng g\u1ed3m:<\/p>\n

\u2013 H\u1ecd l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c nh\u01b0 c\u00e2u h\u1ecfi th\u1ea3o lu\u1eadn, th\u1eed th\u00e1ch, chu\u1ed7i chia s\u1ebb kinh nghi\u1ec7m theo tu\u1ea7n.<\/p>\n

\u2013 H\u1ecd ki\u1ec3m duy\u1ec7t (moderation) b\u00e0i \u0111\u0103ng v\u00e0 b\u00ecnh lu\u1eadn, x\u1eed l\u00fd spam, n\u1ed9i dung l\u1eeba \u0111\u1ea3o ho\u1eb7c l\u1eddi l\u1ebd c\u00f4ng k\u00edch gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean.<\/p>\n

\u2013 H\u1ecd t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng nh\u01b0 bu\u1ed5i livestream h\u1ecfi \u0111\u00e1p, g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp ho\u1eb7c cu\u1ed9c thi nh\u1ecf gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean.<\/p>\n

\u2013 H\u1ecd thu th\u1eadp ph\u1ea3n h\u1ed3i, l\u1ed7i s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ec1 xu\u1ea5t t\u00ednh n\u0103ng t\u1eeb th\u00e0nh vi\u00ean r\u1ed3i chuy\u1ec3n cho \u0111\u1ed9i s\u1ea3n ph\u1ea9m ho\u1eb7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n

\u2013 H\u1ecd theo d\u00f5i s\u1ed1 li\u1ec7u ho\u1ea1t \u0111\u1ed9ng v\u00e0 vi\u1ebft b\u00e1o c\u00e1o \u0111\u1ecbnh k\u1ef3 v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng cho c\u1ea5p qu\u1ea3n l\u00fd.<\/p>\n

N\u0103m \u0111\u1ea7u vi\u1ec7c tr\u00ean cho th\u1ea5y ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 v\u1eeba d\u1eabn chuy\u1ec7n, v\u1eeba gi\u1eef tr\u1eadt t\u1ef1, v\u1eeba l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh nghi\u1ec7p.<\/p>\n

2. Social media n\u00f3i v\u1edbi kh\u00e1n gi\u1ea3, community manager gi\u00fap th\u00e0nh vi\u00ean n\u00f3i v\u1edbi nhau<\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 l\u00e0m c\u1ed9ng \u0111\u1ed3ng ch\u1ec9 l\u00e0 t\u00ean g\u1ecdi kh\u00e1c c\u1ee7a qu\u1ea3n tr\u1ecb trang m\u1ea1ng x\u00e3 h\u1ed9i. Th\u1ef1c t\u1ebf, hai v\u1ecb tr\u00ed kh\u00e1c nhau \u1edf h\u01b0\u1edbng giao ti\u1ebfp. Chuy\u00ean vi\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ch\u1ee7 y\u1ebfu n\u00f3i v\u1edbi kh\u00e1n gi\u1ea3: \u0111\u0103ng b\u00e0i, ch\u1ea1y chi\u1ebfn d\u1ecbch, t\u0103ng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u. Community manager l\u1ea1i t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 th\u00e0nh vi\u00ean n\u00f3i v\u1edbi nhau, v\u00e0 gi\u00e1 tr\u1ecb n\u1eb1m \u1edf nh\u1eefng k\u1ebft n\u1ed1i ngang \u0111\u00f3. Khi m\u1ed9t th\u00e0nh vi\u00ean c\u0169 ch\u1ee7 \u0111\u1ed9ng tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi m\u1edbi, c\u1ed9ng \u0111\u1ed3ng \u0111ang l\u00e0m \u0111\u00fang vi\u1ec7c c\u1ee7a n\u00f3.<\/p>\n\n\n\n\n\n\n\n
Ti\u00eau ch\u00ed<\/th>\nSocial Media Manager<\/th>\nCommunity Manager<\/th>\n<\/tr>\n
H\u01b0\u1edbng giao ti\u1ebfp<\/td>\nTh\u01b0\u01a1ng hi\u1ec7u n\u00f3i v\u1edbi kh\u00e1n gi\u1ea3 (m\u1ed9t chi\u1ec1u nhi\u1ec1u h\u01a1n)<\/td>\nTh\u00e0nh vi\u00ean n\u00f3i v\u1edbi nhau, th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec1u ph\u1ed1i<\/td>\n<\/tr>\n
K\u00eanh ch\u00ednh<\/td>\nTrang fanpage, t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u00f4ng khai<\/td>\nNh\u00f3m k\u00edn, Discord, di\u1ec5n \u0111\u00e0n, Zalo OA, nh\u00f3m chat<\/td>\n<\/tr>\n
Ch\u1ec9 s\u1ed1 quan t\u00e2m<\/td>\nL\u01b0\u1ee3t ti\u1ebfp c\u1eadn, l\u01b0\u1ee3t theo d\u00f5i, t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i \u0111\u0103ng<\/td>\nTh\u00e0nh vi\u00ean ho\u1ea1t \u0111\u1ed9ng, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n, s\u1ed1 ch\u1ee7 \u0111\u1ec1 do th\u00e0nh vi\u00ean t\u1ea1o<\/td>\n<\/tr>\n
Nh\u1ecbp l\u00e0m vi\u1ec7c<\/td>\nTheo l\u1ecbch n\u1ed9i dung v\u00e0 chi\u1ebfn d\u1ecbch<\/td>\nLi\u00ean t\u1ee5c, ph\u1ea3n \u1ee9ng theo di\u1ec5n bi\u1ebfn th\u1ea3o lu\u1eadn<\/td>\n<\/tr>\n
K\u1ef9 n\u0103ng n\u1ed5i b\u1eadt<\/td>\nS\u00e1ng t\u1ea1o n\u1ed9i dung, hi\u1ec3u thu\u1eadt to\u00e1n n\u1ec1n t\u1ea3ng<\/td>\nL\u1eafng nghe, h\u00f2a gi\u1ea3i, ki\u1ec3m duy\u1ec7t, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/td>\n<\/tr>\n<\/table>\n

\u1ede doanh nghi\u1ec7p nh\u1ecf, m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 ki\u00eam c\u1ea3 hai vai tr\u00f2 nh\u01b0ng t\u01b0 duy v\u1eabn kh\u00e1c nhau. \u0110\u1ec3 hi\u1ec3u s\u00e2u ph\u00eda b\u00ean kia c\u1ee7a b\u1ea3ng, b\u00e0i Social Media Manager L\u00e0 G\u00ec<\/a> gi\u00fap b\u1ea1n \u0111\u1ed1i chi\u1ebfu hai v\u1ecb tr\u00ed.<\/p>\n

3. Nh\u1eefng ng\u00e0nh tuy\u1ec3n community manager<\/h2>\n

Nhu c\u1ea7u tuy\u1ec3n th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf l\u0129nh v\u1ef1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eafn b\u00f3 l\u00e2u v\u1edbi s\u1ea3n ph\u1ea9m. Ng\u00e0nh game c\u1ea7n ng\u01b0\u1eddi v\u1eadn h\u00e0nh m\u00e1y ch\u1ee7 Discord, thu th\u1eadp b\u00e1o l\u1ed7i v\u00e0 gi\u1eef kh\u00f4ng kh\u00ed th\u00e2n thi\u1ec7n gi\u1eefa ng\u01b0\u1eddi ch\u01a1i. C\u00f4ng ty gi\u00e1o d\u1ee5c tr\u1ef1c tuy\u1ebfn (edtech) x\u00e2y nh\u00f3m h\u1ecdc vi\u00ean \u0111\u1ec3 h\u1ed7 tr\u1ee3 h\u1ecdc t\u1eadp v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf kh\u00f3a. C\u00f4ng ty c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh (fintech) d\u00f9ng c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 ph\u00e1t hi\u1ec7n s\u1edbm l\u1eeba \u0111\u1ea3o m\u1ea1o danh, c\u00f2n th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng nu\u00f4i nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u1ec3 l\u1ea5y ph\u1ea3n h\u1ed3i.<\/p>\n

V\u1ecb tr\u00ed n\u00e0y th\u01b0\u1eddng thu\u1ed9c kh\u1ed1i marketing, truy\u1ec1n th\u00f4ng ho\u1eb7c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c vi\u1ec7c l\u00e0m qu\u1ea3ng c\u00e1o – \u0111\u1ed1i ngo\u1ea1i<\/a> \u0111ang tuy\u1ec3n tr\u00ean CareerLink \u0111\u1ec3 th\u1ea5y c\u00e1ch nh\u00e0 tuy\u1ec3n d\u1ee5ng m\u00f4 t\u1ea3 y\u00eau c\u1ea7u cho c\u00e1c v\u1ecb tr\u00ed truy\u1ec1n th\u00f4ng, c\u1ed9ng \u0111\u1ed3ng v\u00e0 quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/p>\n

Ch\u1ee9c danh trong tin tuy\u1ec3n d\u1ee5ng kh\u00e1 \u0111a d\u1ea1ng, nh\u01b0 \u0111i\u1ec1u ph\u1ed1i vi\u00ean c\u1ed9ng \u0111\u1ed3ng (Community Coordinator) hay ng\u01b0\u1eddi ki\u1ec3m duy\u1ec7t n\u1ed9i dung (Moderator), n\u00ean h\u00e3y \u0111\u1ecdc k\u1ef9 ph\u1ea7n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c h\u01a1n l\u00e0 t\u00ean g\u1ecdi.<\/p>\n

4. K\u1ef9 n\u0103ng c\u1ea7n c\u00f3 \u0111\u1ec3 l\u00e0m community manager<\/h2>\n

K\u1ef9 n\u0103ng c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng pha tr\u1ed9n gi\u1eefa giao ti\u1ebfp, t\u00e2m l\u00fd v\u00e0 ph\u00e2n t\u00edch. K\u1ef9 n\u0103ng vi\u1ebft \u0111\u1ee9ng \u0111\u1ea7u v\u00ec ph\u1ea7n l\u1edbn t\u01b0\u01a1ng t\u00e1c di\u1ec5n ra b\u1eb1ng ch\u1eef. S\u1ef1 \u0111\u1ed3ng c\u1ea3m gi\u00fap hi\u1ec3u v\u00ec sao th\u00e0nh vi\u00ean b\u1ee9c x\u00fac, thay v\u00ec ch\u1ec9 th\u1ea5y m\u1ed9t l\u1eddi ph\u00e0n n\u00e0n c\u1ea7n x\u00f3a. Kh\u1ea3 n\u0103ng gi\u1eef b\u00ecnh t\u0129nh tr\u01b0\u1edbc b\u00ecnh lu\u1eadn ti\u00eau c\u1ef1c quan tr\u1ecdng kh\u00f4ng k\u00e9m, v\u00ec m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi n\u00f3ng v\u1ed9i t\u1eeb t\u00e0i kho\u1ea3n qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 b\u1ecb ch\u1ee5p m\u00e0n h\u00ecnh v\u00e0 lan r\u1ed9ng.<\/p>\n

Ngo\u00e0i ra, ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 c\u1ea7n m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh c\u1ee5 th\u1ec3:<\/p>\n

\u2013 B\u1ea1n c\u1ea7n bi\u1ebft so\u1ea1n b\u1ed9 n\u1ed9i quy c\u1ed9ng \u0111\u1ed3ng r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn v\u00e0 \u00e1p d\u1ee5ng nh\u1ea5t qu\u00e1n cho m\u1ecdi th\u00e0nh vi\u00ean.<\/p>\n

\u2013 B\u1ea1n n\u00ean th\u00e0nh th\u1ea1o c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng, v\u00ed d\u1ee5 ph\u00e2n quy\u1ec1n vai tr\u00f2 v\u00e0 bot ki\u1ec3m duy\u1ec7t tr\u00ean Discord.<\/p>\n

\u2013 B\u1ea1n c\u1ea7n \u0111\u1ecdc \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u t\u01b0\u01a1ng t\u00e1c b\u1eb1ng b\u1ea3ng t\u00ednh nh\u01b0 Google Sheets ho\u1eb7c Excel \u0111\u1ec3 r\u00fat ra xu h\u01b0\u1edbng.<\/p>\n

\u2013 B\u1ea1n n\u00ean c\u00f3 kh\u1ea3 n\u0103ng d\u1eabn d\u1eaft s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn, t\u1eeb chu\u1ea9n b\u1ecb k\u1ecbch b\u1ea3n \u0111\u1ebfn \u0111i\u1ec1u ph\u1ed1i c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1n gi\u1ea3.<\/p>\n

B\u1ed1n k\u1ef9 n\u0103ng tr\u00ean c\u00f3 th\u1ec3 h\u1ecdc d\u1ea7n qua c\u00f4ng vi\u1ec7c, c\u00f2n n\u1ec1n t\u1ea3ng vi\u1ebft v\u00e0 \u0111\u1ed3ng c\u1ea3m c\u1ea7n r\u00e8n t\u1eeb s\u1edbm.<\/p>\n

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M\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u1ecfe kh\u00f4ng \u0111o b\u1eb1ng s\u1ed1 th\u00e0nh vi\u00ean, m\u00e0 b\u1eb1ng s\u1ed1 ng\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng gi\u00fap ng\u01b0\u1eddi kh\u00e1c m\u00e0 kh\u00f4ng c\u1ea7n ai nh\u1eafc.<\/em><\/p>\n<\/blockquote>\n

5. \u0110o hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c b\u1eb1ng ch\u1ec9 s\u1ed1 n\u00e0o<\/h2>\n

M\u1ed9t kh\u00f3 kh\u0103n c\u1ee7a ngh\u1ec1 qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng l\u00e0 ch\u1ee9ng minh gi\u00e1 tr\u1ecb v\u1edbi c\u1ea5p tr\u00ean, v\u00ec c\u1ed9ng \u0111\u1ed3ng kh\u00f4ng b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp. V\u00ec v\u1eady, ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 c\u1ea7n ch\u1ecdn \u0111\u00fang ch\u1ec9 s\u1ed1 v\u00e0 gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c \u00fd ngh\u0129a c\u1ee7a ch\u00fang. S\u1ed1 th\u00e0nh vi\u00ean t\u1ed5ng ch\u1ec9 cho bi\u1ebft quy m\u00f4, c\u00f2n s\u1ed1 th\u00e0nh vi\u00ean ho\u1ea1t \u0111\u1ed9ng h\u1eb1ng tu\u1ea7n ho\u1eb7c h\u1eb1ng th\u00e1ng ph\u1ea3n \u00e1nh s\u1ee9c s\u1ed1ng th\u1eadt. T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cho th\u1ea5y n\u1ed9i dung c\u00f3 ch\u1ea1m \u0111\u00fang nhu c\u1ea7u hay kh\u00f4ng. T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n cho bi\u1ebft ng\u01b0\u1eddi m\u1edbi tham gia c\u00f3 \u1edf l\u1ea1i sau v\u00e0i tu\u1ea7n hay r\u1eddi \u0111i.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, t\u1ef7 l\u1ec7 c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c th\u00e0nh vi\u00ean kh\u00e1c tr\u1ea3 l\u1eddi tr\u01b0\u1edbc khi qu\u1ea3n tr\u1ecb vi\u00ean l\u00ean ti\u1ebfng l\u00e0 d\u1ea5u hi\u1ec7u t\u1ed1t c\u1ee7a k\u1ebft n\u1ed1i ngang. B\u00e1o c\u00e1o k\u1ebft h\u1ee3p con s\u1ed1 v\u1edbi v\u00e0i tr\u00edch d\u1eabn ti\u00eau bi\u1ec3u t\u1eeb th\u00e0nh vi\u00ean gi\u00fap c\u1ea5p qu\u1ea3n l\u00fd h\u00ecnh dung r\u00f5 gi\u00e1 tr\u1ecb c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

6. M\u1eb7t tr\u00e1i c\u1ee7a ngh\u1ec1: tr\u1ef1c li\u00ean t\u1ee5c v\u00e0 \u0111\u1ed1i m\u1eb7t ti\u00eau c\u1ef1c<\/h2>\n

C\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng c\u00f3 gi\u1edd \u0111\u00f3ng c\u1eeda. Tin b\u00e1o l\u1ed7i c\u00f3 th\u1ec3 \u0111\u1ebfn l\u00fac n\u1eeda \u0111\u00eam, m\u1ed9t cu\u1ed9c c\u00e3i v\u00e3 c\u00f3 th\u1ec3 b\u00f9ng l\u00ean cu\u1ed1i tu\u1ea7n. Ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 ph\u1ea3i \u0111\u1ecdc nhi\u1ec1u n\u1ed9i dung ti\u00eau c\u1ef1c, \u0111\u00f4i khi nh\u1eafm v\u00e0o ch\u00ednh m\u00ecnh. N\u1ebfu kh\u00f4ng c\u00f3 ranh gi\u1edbi r\u00f5, c\u1ea3m gi\u00e1c ph\u1ea3i tr\u1ef1c li\u00ean t\u1ee5c r\u1ea5t d\u1ec5 d\u1eabn \u0111\u1ebfn ki\u1ec7t s\u1ee9c sau m\u1ed9t th\u1eddi gian.<\/p>\n

\n

L\u01b0u \u00fd \u0111\u1ec3 gi\u1eef s\u1ee9c b\u1ec1n khi l\u00e0m ngh\u1ec1<\/strong><\/p>\n

\u2013 B\u1ea1n n\u00ean th\u1ecfa thu\u1eadn r\u00f5 v\u1edbi c\u1ea5p qu\u1ea3n l\u00fd v\u1ec1 khung gi\u1edd tr\u1ef1c v\u00e0 ng\u01b0\u1eddi thay th\u1ebf khi b\u1ea1n ngh\u1ec9 ph\u00e9p ho\u1eb7c ngo\u00e0i gi\u1edd.<\/p>\n

\u2013 Doanh nghi\u1ec7p n\u00ean c\u00f3 quy tr\u00ecnh ki\u1ec3m duy\u1ec7t b\u1eb1ng v\u0103n b\u1ea3n \u0111\u1ec3 b\u1ea1n kh\u00f4ng ph\u1ea3i t\u1ef1 quy\u1ebft m\u1ecdi t\u00ecnh hu\u1ed1ng nh\u1ea1y c\u1ea3m.<\/p>\n

\u2013 B\u1ea1n n\u00ean x\u00e2y \u0111\u1ed9i ng\u0169 th\u00e0nh vi\u00ean t\u00ecnh nguy\u1ec7n h\u1ed7 tr\u1ee3 ki\u1ec3m duy\u1ec7t v\u00e0 ph\u00e2n quy\u1ec1n ph\u00f9 h\u1ee3p cho h\u1ecd.<\/p>\n

\u2013 B\u1ea1n c\u1ea7n t\u00e1ch t\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n kh\u1ecfi t\u00e0i kho\u1ea3n qu\u1ea3n tr\u1ecb \u0111\u1ec3 gi\u1ea3m \u00e1p l\u1ef1c t\u1eeb nh\u1eefng l\u1eddi c\u00f4ng k\u00edch tr\u1ef1c ti\u1ebfp.<\/p>\n

B\u1ed1n l\u01b0u \u00fd tr\u00ean gi\u00fap c\u00f4ng vi\u1ec7c b\u1ec1n h\u01a1n, v\u00ec s\u1ee9c kh\u1ecfe tinh th\u1ea7n c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u0169ng \u1ea3nh h\u01b0\u1edfng t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<\/div>\n

Khi x\u1ea3y ra kh\u1ee7ng ho\u1ea3ng nh\u1ecf nh\u01b0 b\u00e0i ph\u00e0n n\u00e0n lan r\u1ed9ng, quy tr\u00ecnh h\u1ee3p l\u00fd l\u00e0 ghi nh\u1eadn nhanh, x\u00e1c minh v\u1edbi b\u1ed9 ph\u1eadn li\u00ean quan r\u1ed3i c\u1eadp nh\u1eadt minh b\u1ea1ch, v\u00ec x\u00f3a b\u00e0i h\u00e0ng lo\u1ea1t th\u01b0\u1eddng khi\u1ebfn th\u00e0nh vi\u00ean nghi ng\u1edd h\u01a1n.<\/p>\n

\"ngh\u1ec1<\/p>\n

7. L\u1ed9 tr\u00ecnh v\u00e0o ngh\u1ec1 community manager<\/h2>\n

Ngh\u1ec1 n\u00e0y hi\u1ebfm khi c\u00f3 ng\u00e0nh \u0111\u00e0o t\u1ea1o ri\u00eang \u1edf b\u1eadc \u0111\u1ea1i h\u1ecdc t\u1ea1i Vi\u1ec7t Nam, n\u00ean ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 \u0111\u1ebfn t\u1eeb nhi\u1ec1u n\u1ec1n t\u1ea3ng nh\u01b0 marketing, quan h\u1ec7 c\u00f4ng ch\u00fang, b\u00e1o ch\u00ed, t\u00e2m l\u00fd h\u1ecdc ho\u1eb7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Nhi\u1ec1u ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c l\u00e0m qu\u1ea3n tr\u1ecb vi\u00ean t\u00ecnh nguy\u1ec7n cho nh\u00f3m s\u1edf th\u00edch, c\u00e2u l\u1ea1c b\u1ed9 sinh vi\u00ean hay m\u00e1y ch\u1ee7 Discord m\u00ecnh tham gia. Nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00f3, n\u1ebfu ghi l\u1ea1i b\u1eb1ng s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3, l\u00e0 ph\u1ea7n \u0111\u00e1ng gi\u00e1 trong h\u1ed3 s\u01a1.<\/p>\n

L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u1eddng \u0111i qua c\u00e1c m\u1ed1c sau:<\/p>\n

\u2013 Ng\u01b0\u1eddi m\u1edbi th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u \u1edf v\u1ecb tr\u00ed ki\u1ec3m duy\u1ec7t vi\u00ean ho\u1eb7c \u0111i\u1ec1u ph\u1ed1i vi\u00ean, x\u1eed l\u00fd b\u00ecnh lu\u1eadn v\u00e0 h\u1ed7 tr\u1ee3 th\u00e0nh vi\u00ean h\u1eb1ng ng\u00e0y.<\/p>\n

\u2013 Chuy\u00ean vi\u00ean c\u1ed9ng \u0111\u1ed3ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m m\u1ed9t c\u1ed9ng \u0111\u1ed3ng tr\u1ecdn v\u1eb9n, t\u1eeb k\u1ebf ho\u1ea1ch n\u1ed9i dung \u0111\u1ebfn b\u00e1o c\u00e1o s\u1ed1 li\u1ec7u.<\/p>\n

\u2013 Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn c\u1ed9ng \u0111\u1ed3ng (Head of Community) x\u00e2y chi\u1ebfn l\u01b0\u1ee3c cho nhi\u1ec1u c\u1ed9ng \u0111\u1ed3ng v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi kh\u1ed1i s\u1ea3n ph\u1ea9m, marketing.<\/p>\n

Th\u1eddi gian qua m\u1ed7i m\u1ed1c ph\u1ee5 thu\u1ed9c n\u0103ng l\u1ef1c, quy m\u00f4 doanh nghi\u1ec7p v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a t\u1eebng c\u1ed9ng \u0111\u1ed3ng m\u00e0 b\u1ea1n ph\u1ee5 tr\u00e1ch. Thu nh\u1eadp c\u0169ng kh\u00e1c nhau theo ng\u00e0nh, quy m\u00f4 c\u00f4ng ty v\u00e0 y\u00eau c\u1ea7u ngo\u1ea1i ng\u1eef, n\u00ean kh\u00f3 \u0111\u01b0a ra m\u1ed9t m\u1ee9c chung.<\/p>\n

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L\u1eddi khuy\u00ean cho ng\u01b0\u1eddi mu\u1ed1n theo ngh\u1ec1<\/strong><\/p>\n

\u2013 B\u1ea1n n\u00ean t\u1ef1 v\u1eadn h\u00e0nh m\u1ed9t nh\u00f3m nh\u1ecf theo s\u1edf th\u00edch trong v\u00e0i th\u00e1ng \u0111\u1ec3 c\u00f3 tr\u1ea3i nghi\u1ec7m th\u1eadt v\u1ec1 ki\u1ec3m duy\u1ec7t v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c.<\/p>\n

\u2013 H\u00e3y ghi l\u1ea1i s\u1ed1 li\u1ec7u tr\u01b0\u1edbc v\u00e0 sau khi b\u1ea1n thay \u0111\u1ed5i c\u00e1ch v\u1eadn h\u00e0nh, v\u00ec nh\u00e0 tuy\u1ec3n d\u1ee5ng mu\u1ed1n th\u1ea5y k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3.<\/p>\n

\u2013 B\u1ea1n n\u00ean tham gia nhi\u1ec1u c\u1ed9ng \u0111\u1ed3ng kh\u00e1c nhau v\u1edbi vai tr\u00f2 th\u00e0nh vi\u00ean \u0111\u1ec3 quan s\u00e1t c\u00e1ch qu\u1ea3n tr\u1ecb vi\u00ean gi\u1ecfi x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng.<\/p>\n

Ba th\u00f3i quen tr\u00ean gi\u00fap b\u1ea1n c\u00f3 c\u00e2u chuy\u1ec7n c\u1ee5 th\u1ec3 \u0111\u1ec3 k\u1ec3 trong bu\u1ed5i ph\u1ecfng v\u1ea5n, thay v\u00ec ch\u1ec9 li\u1ec7t k\u00ea k\u1ef9 n\u0103ng tr\u00ean gi\u1ea5y.<\/p>\n<\/div>\n

8. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Community manager c\u00f3 c\u1ea7n h\u1ecdc ng\u00e0nh marketing kh\u00f4ng?<\/em><\/strong> Kh\u00f4ng b\u1eaft bu\u1ed9c. N\u1ec1n t\u1ea3ng marketing, b\u00e1o ch\u00ed hay t\u00e2m l\u00fd l\u00e0 n\u1ec1n t\u1ea3ng h\u1eefu \u00edch, nh\u01b0ng kinh nghi\u1ec7m v\u1eadn h\u00e0nh nh\u00f3m th\u1ef1c t\u1ebf th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n b\u1eb1ng c\u1ea5p.<\/p>\n

2. Qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng kh\u00e1c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u1edf \u0111i\u1ec3m n\u00e0o?<\/em><\/strong> Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft y\u00eau c\u1ea7u c\u1ee7a t\u1eebng ng\u01b0\u1eddi. Qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng t\u1ea1o m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 th\u00e0nh vi\u00ean h\u1ed7 tr\u1ee3 v\u00e0 k\u1ebft n\u1ed1i v\u1edbi nhau.<\/p>\n

3. Ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i c\u00f3 l\u00e0m \u0111\u01b0\u1ee3c community manager kh\u00f4ng?<\/em><\/strong> C\u00f3. Nhi\u1ec1u ph\u1ea7n vi\u1ec7c di\u1ec5n ra b\u1eb1ng ch\u1eef v\u00e0 c\u1ea7n s\u1ef1 l\u1eafng nghe, quan s\u00e1t, v\u1ed1n l\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i.<\/p>\n

C\u1ed9ng \u0111\u1ed3ng t\u1ed1t kh\u00f4ng t\u1ef1 h\u00ecnh th\u00e0nh m\u00e0 c\u1ea7n ng\u01b0\u1eddi ki\u00ean nh\u1eabn l\u1eafng nghe, \u0111\u1eb7t lu\u1eadt ch\u01a1i r\u00f5 r\u00e0ng v\u00e0 k\u1ebft n\u1ed1i th\u00e0nh vi\u00ean v\u1edbi nhau. N\u1ebfu b\u1ea1n th\u00edch l\u00e0m vi\u1ec7c v\u1edbi con ng\u01b0\u1eddi, vi\u1ebft t\u1ed1t v\u00e0 b\u00ecnh t\u0129nh tr\u01b0\u1edbc tranh c\u00e3i, ngh\u1ec1 qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng community manager<\/strong> c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p trong m\u1ea3ng marketing. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t nh\u00f3m nh\u1ecf, ghi l\u1ea1i s\u1ed1 li\u1ec7u v\u00e0 h\u1ecdc c\u00e1ch gi\u1eef ranh gi\u1edbi cho m\u00ecnh.<\/p>\n

B\u00e0i vi\u1ebft mang t\u00ednh tham kh\u1ea3o, ph\u1ea3n \u00e1nh th\u1ef1c h\u00e0nh ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 marketing t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u0103ng; t\u00ednh n\u0103ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 thay \u0111\u1ed5i, ng\u01b0\u1eddi \u0111\u1ecdc n\u00ean ki\u1ec3m tra h\u01b0\u1edbng d\u1eabn ch\u00ednh th\u1ee9c c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t nh\u00f3m c\u00f3 h\u00e0ng ch\u1ee5c ngh\u00ecn th\u00e0nh vi\u00ean nh\u01b0ng kh\u00f4ng ai tr\u00f2 chuy\u1ec7n v\u1edbi nhau th\u00ec ch\u1ec9 l\u00e0 danh s\u00e1ch t\u00ean. Ng\u01b0\u1eddi bi\u1ebfn n\u00f3 th\u00e0nh …<\/p>\n","protected":false},"author":58,"featured_media":30103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-30123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/30123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=30123"}],"version-history":[{"count":1,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/30123\/revisions"}],"predecessor-version":[{"id":30124,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/30123\/revisions\/30124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/30103"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=30123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=30123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=30123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}