{"id":30011,"date":"2026-10-07T12:30:00","date_gmt":"2026-10-07T05:30:00","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=30011"},"modified":"2026-10-07T17:09:12","modified_gmt":"2026-10-07T10:09:12","slug":"marketing-automation-la-gi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/goc-ky-nang\/marketing-automation-la-gi","title":{"rendered":"Marketing automation l\u00e0 g\u00ec, kh\u00e1c CRM ra sao v\u00e0 tri\u1ec3n khai th\u1ebf n\u00e0o cho \u0111\u00fang"},"content":{"rendered":"

Nhi\u1ec1u doanh nghi\u1ec7p g\u1eedi h\u00e0ng ngh\u00ecn email m\u1ed7i th\u00e1ng nh\u01b0ng kh\u00e1ch n\u00e0o c\u0169ng nh\u1eadn c\u00f9ng m\u1ed9t n\u1ed9i dung, d\u00f9 v\u1eeba mua h\u00e0ng hay m\u1edbi gh\u00e9 website. Hi\u1ec3u \u0111\u00fang marketing automation l\u00e0 g\u00ec<\/strong> gi\u00fap \u0111\u1ed9i ti\u1ebfp th\u1ecb g\u1eedi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang l\u00fac m\u00e0 kh\u00f4ng l\u00e0m th\u1ee7 c\u00f4ng. B\u00e0i vi\u1ebft gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m, t\u00ednh n\u0103ng, kh\u00e1c bi\u1ec7t v\u1edbi CRM v\u00e0 \u0111i\u1ec1u ki\u1ec7n tr\u01b0\u1edbc khi tri\u1ec3n khai.<\/p>\n

\"marketing<\/p>\n

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T\u1ed5ng quan nhanh<\/strong><\/p>\n

\u2013 Marketing automation l\u00e0 vi\u1ec7c d\u00f9ng ph\u1ea7n m\u1ec1m \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p t\u1ef1 \u0111\u1ed9ng theo h\u00e0nh vi ho\u1eb7c m\u1ed1c th\u1eddi gian c\u1ee7a kh\u00e1ch.<\/p>\n

\u2013 C\u00e1c t\u00ednh n\u0103ng th\u01b0\u1eddng g\u1eb7p g\u1ed3m email chu\u1ed7i, ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch ti\u1ec1m n\u0103ng, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch v\u00e0 ph\u00e2n kh\u00fac d\u1eef li\u1ec7u.<\/p>\n

\u2013 T\u1ef1 \u0111\u1ed9ng h\u00f3a marketing kh\u00e1c CRM \u1edf ch\u1ed7 t\u1eadp trung v\u00e0o giai \u0111o\u1ea1n tr\u01b0\u1edbc b\u00e1n h\u00e0ng, c\u00f2n CRM qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/p>\n

\u2013 D\u1eef li\u1ec7u s\u1ea1ch v\u00e0 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a kh\u00e1ch l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft theo Lu\u1eadt B\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n

B\u1ed1n \u00fd tr\u00ean \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch c\u1ee5 th\u1ec3 \u1edf c\u00e1c ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<\/div>\n

1. Marketing automation l\u00e0 g\u00ec?<\/h2>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a marketing (Marketing Automation) l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c t\u00e1c v\u1ee5 ti\u1ebfp th\u1ecb l\u1eb7p l\u1ea1i theo quy t\u1eafc \u0111\u1ecbnh s\u1eb5n. Thay v\u00ec nh\u00e2n vi\u00ean t\u1ef1 g\u1eedi t\u1eebng email, h\u1ec7 th\u1ed1ng s\u1ebd k\u00edch ho\u1ea1t th\u00f4ng \u0111i\u1ec7p khi kh\u00e1ch th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng, ch\u1eb3ng h\u1ea1n \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin, t\u1ea3i t\u00e0i li\u1ec7u hay b\u1ecf qu\u00ean gi\u1ecf h\u00e0ng. C\u00e1c n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u01b0 HubSpot, Mailchimp hay ActiveCampaign v\u1eadn h\u00e0nh theo nguy\u00ean l\u00fd “n\u1ebfu kh\u00e1ch l\u00e0m A th\u00ec g\u1eedi B”.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t trung t\u00e2m ti\u1ebfng Anh thi\u1ebft l\u1eadp k\u1ecbch b\u1ea3n: kh\u00e1ch l\u00e0m b\u00e0i ki\u1ec3m tra tr\u00ecnh \u0111\u1ed9, nh\u1eadn email k\u1ebft qu\u1ea3 ngay, ba ng\u00e0y sau nh\u1eadn b\u00e0i h\u1ecdc th\u1eed, m\u1ed9t tu\u1ea7n sau nh\u1eadn l\u1eddi m\u1eddi t\u01b0 v\u1ea5n. Chu\u1ed7i n\u00e0y ch\u1ea1y t\u1ef1 \u0111\u1ed9ng sau khi \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t l\u1ea7n.<\/p>\n

\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a kh\u00f4ng t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c, n\u00f3 khu\u1ebfch \u0111\u1ea1i chi\u1ebfn l\u01b0\u1ee3c s\u1eb5n c\u00f3. Chi\u1ebfn l\u01b0\u1ee3c t\u1ec7 th\u00ec t\u1ef1 \u0111\u1ed9ng h\u00f3a ch\u1ec9 gi\u00fap l\u00e0m phi\u1ec1n kh\u00e1ch nhanh h\u01a1n.<\/em><\/p>\n<\/blockquote>\n

V\u00ec v\u1eady, tr\u01b0\u1edbc khi mua c\u00f4ng c\u1ee5, doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi r\u00f5 m\u00ecnh mu\u1ed1n n\u00f3i g\u00ec v\u1edbi ai v\u00e0 v\u00e0o l\u00fac n\u00e0o.<\/p>\n

2. C\u00e1c t\u00ednh n\u0103ng c\u1ed1t l\u00f5i c\u1ee7a t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing<\/h2>\n

M\u1ed9t h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing th\u01b0\u1eddng xoay quanh b\u1ed1n nh\u00f3m t\u00ednh n\u0103ng. M\u1ed7i nh\u00f3m gi\u1ea3i quy\u1ebft m\u1ed9t kh\u00e2u trong h\u00e0nh tr\u00ecnh t\u1eeb ng\u01b0\u1eddi l\u1ea1 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng. B\u1ea1n n\u00ean hi\u1ec3u t\u1eebng t\u00ednh n\u0103ng tr\u01b0\u1edbc khi ch\u1ecdn c\u00f4ng c\u1ee5.<\/p>\n

\u2013 Email chu\u1ed7i (drip campaign) g\u1eedi m\u1ed9t lo\u1ea1t email theo l\u1ecbch \u0111\u1ecbnh s\u1eb5n sau khi kh\u00e1ch th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean.<\/p>\n

\u2013 Ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch ti\u1ec1m n\u0103ng (lead scoring) c\u1ed9ng \u0111i\u1ec3m theo h\u00e0nh vi nh\u01b0 m\u1edf email, xem trang gi\u00e1 hay t\u1ea3i t\u00e0i li\u1ec7u.<\/p>\n

\u2013 Nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch ti\u1ec1m n\u0103ng (lead nurturing) cung c\u1ea5p n\u1ed9i dung ph\u00f9 h\u1ee3p \u0111\u1ec3 kh\u00e1ch d\u1ea7n s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/p>\n

\u2013 Ph\u00e2n kh\u00fac (segmentation) chia danh s\u00e1ch theo \u0111\u1eb7c \u0111i\u1ec3m ho\u1eb7c h\u00e0nh vi \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p.<\/p>\n

B\u1ed1n t\u00ednh n\u0103ng n\u00e0y b\u1ed5 tr\u1ee3 cho nhau: ph\u00e2n kh\u00fac quy\u1ebft \u0111\u1ecbnh ai nh\u1eadn g\u00ec, c\u00f2n ch\u1ea5m \u0111i\u1ec3m gi\u00fap \u0111\u1ed9i b\u00e1n h\u00e0ng bi\u1ebft n\u00ean g\u1ecdi cho ai tr\u01b0\u1edbc.<\/p>\n

C\u00e1c k\u1ef9 n\u0103ng v\u1eadn h\u00e0nh nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed \u1edf ph\u00f2ng ti\u1ebfp th\u1ecb. B\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c v\u1ecb tr\u00ed \u0111ang tuy\u1ec3n t\u1ea1i vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb – marketing<\/a> \u0111\u1ec3 n\u1eafm y\u00eau c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng.<\/p>\n

3. Marketing automation kh\u00e1c CRM nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n

Hai kh\u00e1i ni\u1ec7m n\u00e0y hay b\u1ecb nh\u1ea7m v\u00ec nhi\u1ec1u ph\u1ea7n m\u1ec1m t\u00edch h\u1ee3p c\u1ea3 hai. V\u1ec1 b\u1ea3n ch\u1ea5t, marketing automation t\u1eadp trung thu h\u00fat v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch ti\u1ec1m n\u0103ng, c\u00f2n CRM (Customer Relationship Management) qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 th\u00f4ng tin v\u00e0 l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch. Hai h\u1ec7 th\u1ed1ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i \u0111\u1ec3 d\u1eef li\u1ec7u chuy\u1ec3n li\u1ec1n m\u1ea1ch sang b\u00e1n h\u00e0ng.<\/p>\n\n\n\n\n\n\n
Ti\u00eau ch\u00ed<\/th>\nMarketing automation<\/th>\nCRM<\/th>\n<\/tr>\n
M\u1ee5c ti\u00eau ch\u00ednh<\/td>\nThu h\u00fat, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch ti\u1ec1m n\u0103ng<\/td>\nQu\u1ea3n l\u00fd quan h\u1ec7 v\u00e0 l\u1ecbch s\u1eed kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n
Ng\u01b0\u1eddi d\u00f9ng ch\u00ednh<\/td>\n\u0110\u1ed9i marketing<\/td>\n\u0110\u1ed9i b\u00e1n h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n
Giai \u0111o\u1ea1n<\/td>\nTr\u01b0\u1edbc khi kh\u00e1ch s\u1eb5n s\u00e0ng mua<\/td>\nT\u1eeb l\u00fac b\u00e1n h\u00e0ng \u0111\u1ebfn sau b\u00e1n<\/td>\n<\/tr>\n
T\u00e1c v\u1ee5 ti\u00eau bi\u1ec3u<\/td>\nEmail chu\u1ed7i, lead scoring, ph\u00e2n kh\u00fac<\/td>\nQu\u1ea3n l\u00fd c\u01a1 h\u1ed9i, l\u1ecbch h\u1eb9n, h\u1ee3p \u0111\u1ed3ng<\/td>\n<\/tr>\n<\/table>\n

N\u1ebfu doanh nghi\u1ec7p b\u1ea1n \u0111ang c\u00e2n nh\u1eafc c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, b\u00e0i Ph\u1ea7n m\u1ec1m CRM l\u00e0 g\u00ec v\u00e0 c\u00e1ch ch\u1ecdn gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p<\/a> s\u1ebd gi\u00fap b\u1ea1n so s\u00e1nh th\u00eam c\u00e1c ti\u00eau ch\u00ed l\u1ef1a ch\u1ecdn.<\/p>\n

4. Quy tr\u00ecnh tri\u1ec3n khai t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing c\u01a1 b\u1ea3n<\/h2>\n

Tri\u1ec3n khai hi\u1ec7u qu\u1ea3 b\u1eaft \u0111\u1ea7u t\u1eeb d\u1eef li\u1ec7u v\u00e0 k\u1ecbch b\u1ea3n, kh\u00f4ng ph\u1ea3i t\u1eeb vi\u1ec7c mua ph\u1ea7n m\u1ec1m. B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 l\u00e0m s\u1ea1ch danh s\u00e1ch li\u00ean h\u1ec7: lo\u1ea1i \u0111\u1ecba ch\u1ec9 tr\u00f9ng, sai \u0111\u1ecbnh d\u1ea1ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a \u0111\u1ed3ng \u00fd nh\u1eadn th\u00f4ng tin. Ti\u1ebfp theo, \u0111\u1ed9i marketing v\u1ebd h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m k\u00edch ho\u1ea1t v\u00e0 n\u1ed9i dung t\u01b0\u01a1ng \u1ee9ng. Sau khi ch\u1ea1y th\u1eed v\u1edbi nh\u00f3m nh\u1ecf, b\u1ea1n \u0111o t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 nh\u1ea5p \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n

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L\u01b0u \u00fd v\u1ec1 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n<\/strong><\/p>\n

\u2013 Lu\u1eadt B\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n s\u1ed1 91\/2025\/QH15 c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 01\/01\/2026 l\u00e0 c\u0103n c\u1ee9 ph\u00e1p l\u00fd doanh nghi\u1ec7p c\u1ea7n n\u1eafm.<\/p>\n

\u2013 Doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a kh\u00e1ch tr\u01b0\u1edbc khi thu th\u1eadp v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u cho m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb.<\/p>\n

\u2013 Kh\u00e1ch h\u00e0ng n\u00ean c\u00f3 c\u00e1ch d\u1ec5 d\u00e0ng \u0111\u1ec3 h\u1ee7y \u0111\u0103ng k\u00fd nh\u1eadn email, v\u00ec lu\u1eadt ghi nh\u1eadn quy\u1ec1n y\u00eau c\u1ea7u r\u00fat l\u1ea1i s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ch\u1ee7 th\u1ec3 d\u1eef li\u1ec7u.<\/p>\n

V\u00ec v\u1eady, d\u1eef li\u1ec7u s\u1ea1ch v\u00e0 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a kh\u00e1ch c\u1ea7n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb t\u1eeb \u0111\u1ea7u, kh\u00f4ng ph\u1ea3i b\u1ed5 sung sau khi h\u1ec7 th\u1ed1ng \u0111\u00e3 ch\u1ea1y.<\/p>\n<\/div>\n

M\u1ed9t danh s\u00e1ch nh\u1ecf nh\u01b0ng h\u1ee3p l\u1ec7 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n nhi\u1ec1u so v\u1edbi danh s\u00e1ch l\u1edbn \u0111\u01b0\u1ee3c mua ho\u1eb7c thu th\u1eadp kh\u00f4ng r\u00f5 ngu\u1ed3n.<\/p>\n

\"marketing<\/p>\n

5. V\u1ecb tr\u00ed ngh\u1ec1 nghi\u1ec7p li\u00ean quan \u0111\u1ebfn marketing automation<\/h2>\n

\u0110\u1ea7u t\u01b0 v\u00e0o t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing k\u00e9o theo nhu c\u1ea7u nh\u00e2n s\u1ef1 v\u1eadn h\u00e0nh. Chuy\u00ean vi\u00ean t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb (Marketing Automation Specialist) thi\u1ebft k\u1ebf k\u1ecbch b\u1ea3n, c\u00e0i \u0111\u1eb7t lu\u1ed3ng email v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3. Nh\u00e2n vi\u00ean qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM Executive) ph\u1ee5 tr\u00e1ch d\u1eef li\u1ec7u kh\u00e1ch, ph\u00e2n kh\u00fac v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u1ed9i b\u00e1n h\u00e0ng. Hai v\u1ecb tr\u00ed n\u00e0y \u0111\u00f2i h\u1ecfi t\u01b0 duy ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00ean c\u1ea1nh kh\u1ea3 n\u0103ng vi\u1ebft n\u1ed9i dung.<\/p>\n

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L\u1eddi khuy\u00ean cho ng\u01b0\u1eddi m\u1edbi<\/strong><\/p>\n

\u2013 B\u1ea1n n\u00ean h\u1ecdc c\u00e1c kh\u00f3a mi\u1ec5n ph\u00ed do ch\u00ednh nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m nh\u01b0 HubSpot Academy t\u1ed5 ch\u1ee9c.<\/p>\n

\u2013 B\u1ea1n h\u00e3y t\u1ef1 d\u1ef1ng m\u1ed9t chu\u1ed7i email nh\u1ecf cho d\u1ef1 \u00e1n c\u00e1 nh\u00e2n \u0111\u1ec3 c\u00f3 s\u1ea3n ph\u1ea9m minh ch\u1ee9ng.<\/p>\n

\u2013 B\u1ea1n c\u1ea7n l\u00e0m quen v\u1edbi b\u1ea3ng t\u00ednh v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf, t\u1ef7 l\u1ec7 nh\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Ba b\u01b0\u1edbc n\u00e0y gi\u00fap h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n c\u00f3 minh ch\u1ee9ng c\u1ee5 th\u1ec3 khi \u1ee9ng tuy\u1ec3n v\u1ecb tr\u00ed li\u00ean quan.<\/p>\n<\/div>\n

Kinh nghi\u1ec7m th\u1ef1c h\u00e0nh, d\u00f9 \u1edf quy m\u00f4 nh\u1ecf, l\u00e0 minh ch\u1ee9ng c\u1ee5 th\u1ec3 b\u1ed5 sung cho ch\u1ee9ng ch\u1ec9 khi b\u1ea1n \u1ee9ng tuy\u1ec3n.<\/p>\n

6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Doanh nghi\u1ec7p nh\u1ecf c\u00f3 c\u1ea7n marketing automation kh\u00f4ng?<\/em><\/strong> C\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t chu\u1ed7i email \u0111\u01a1n gi\u1ea3n khi danh s\u00e1ch kh\u00e1ch \u0111\u1ee7 l\u1edbn \u0111\u1ec3 l\u00e0m th\u1ee7 c\u00f4ng t\u1ed1n th\u1eddi gian.<\/p>\n

2. T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 thay th\u1ebf nh\u00e2n vi\u00ean marketing kh\u00f4ng?<\/em><\/strong> Kh\u00f4ng, n\u00f3 thay c\u00e1c t\u00e1c v\u1ee5 l\u1eb7p l\u1ea1i, c\u00f2n chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u1ed9i dung v\u1eabn c\u1ea7n con ng\u01b0\u1eddi.<\/p>\n

3. C\u00f3 c\u1ea7n bi\u1ebft l\u1eadp tr\u00ecnh \u0111\u1ec3 d\u00f9ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a kh\u00f4ng?<\/em><\/strong> Ph\u1ea7n l\u1edbn c\u00f4ng c\u1ee5 c\u00f3 giao di\u1ec7n k\u00e9o th\u1ea3, kh\u00f4ng b\u1eaft bu\u1ed9c bi\u1ebft l\u1eadp tr\u00ecnh.<\/p>\n

C\u00f4ng c\u1ee5 ch\u1ec9 ph\u00e1t huy gi\u00e1 tr\u1ecb khi \u0111i k\u00e8m chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 d\u1eef li\u1ec7u h\u1ee3p l\u1ec7. Hi\u1ec3u \u0111\u00fang marketing automation l\u00e0 g\u00ec<\/strong> gi\u00fap b\u1ea1n nh\u00ecn n\u00f3 nh\u01b0 m\u1ed9t c\u00e1ch khu\u1ebfch \u0111\u1ea1i th\u00f4ng \u0111i\u1ec7p \u0111\u00fang, thay v\u00ec ph\u00e9p m\u00e0u t\u0103ng doanh s\u1ed1. H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c r\u00e0 l\u1ea1i danh s\u00e1ch li\u00ean h\u1ec7 hi\u1ec7n c\u00f3, x\u00e1c nh\u1eadn s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a kh\u00e1ch v\u00e0 thi\u1ebft k\u1ebf m\u1ed9t k\u1ecbch b\u1ea3n email nh\u1ecf \u0111\u1ec3 th\u1eed nghi\u1ec7m.<\/p>\n

B\u00e0i vi\u1ebft mang t\u00ednh tham kh\u1ea3o; doanh nghi\u1ec7p n\u00ean \u0111\u1ed1i chi\u1ebfu quy \u0111\u1ecbnh hi\u1ec7n h\u00e0nh v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n tr\u01b0\u1edbc khi tri\u1ec3n khai.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u doanh nghi\u1ec7p g\u1eedi h\u00e0ng ngh\u00ecn email m\u1ed7i th\u00e1ng nh\u01b0ng kh\u00e1ch n\u00e0o c\u0169ng nh\u1eadn c\u00f9ng m\u1ed9t n\u1ed9i dung, d\u00f9 v\u1eeba mua h\u00e0ng hay m\u1edbi gh\u00e9 …<\/p>\n","protected":false},"author":58,"featured_media":29991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-30011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-ky-nang"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/30011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=30011"}],"version-history":[{"count":1,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/30011\/revisions"}],"predecessor-version":[{"id":30012,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/30011\/revisions\/30012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/29991"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=30011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=30011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=30011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}