{"id":29515,"date":"2026-09-22T09:30:00","date_gmt":"2026-09-22T02:30:00","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=29515"},"modified":"2026-09-22T16:57:07","modified_gmt":"2026-09-22T09:57:07","slug":"chung-chi-google-analytics-la-gi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/chung-chi-google-analytics-la-gi","title":{"rendered":"Ch\u1ee9ng ch\u1ec9 Google Analytics l\u00e0 g\u00ec v\u00e0 c\u00f3 gi\u00fap \u00edch khi xin vi\u1ec7c kh\u00f4ng"},"content":{"rendered":"

Trong tin tuy\u1ec3n d\u1ee5ng m\u1ea3ng ti\u1ebfp th\u1ecb s\u1ed1, d\u00f2ng “\u01b0u ti\u00ean \u1ee9ng vi\u00ean c\u00f3 ch\u1ee9ng ch\u1ec9 \u0111o l\u01b0\u1eddng” xu\u1ea5t hi\u1ec7n \u0111\u1ee7 d\u00e0y \u0111\u1ec3 ng\u01b0\u1eddi \u0111i l\u00e0m ph\u1ea3i t\u00ecm hi\u1ec3u xem ch\u1ee9ng ch\u1ec9 Google Analytics<\/strong> l\u00e0 g\u00ec v\u00e0 n\u1eb7ng k\u00fd t\u1edbi \u0111\u00e2u trong h\u1ed3 s\u01a1. C\u00e2u tr\u1ea3 l\u1eddi ng\u1eafn: n\u00f3 d\u1ec5 l\u1ea5y h\u01a1n nhi\u1ec1u ng\u01b0\u1eddi t\u01b0\u1edfng, n\u00ean c\u0169ng n\u00f3i v\u1ec1 b\u1ea1n \u00edt h\u01a1n b\u1ea1n t\u01b0\u1edfng.<\/p>\n

\"ch\u1ee9ng<\/p>\n

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T\u1ed5ng quan nhanh<\/strong><\/p>\n

\u2013 Ch\u1ee9ng ch\u1ec9 Google Analytics l\u00e0 b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn do Google t\u1ed5 ch\u1ee9c tr\u00ean n\u1ec1n t\u1ea3ng Skillshop.<\/p>\n

\u2013 N\u1ed9i dung xoay quanh Google Analytics 4, th\u1ebf h\u1ec7 \u0111\u00e3 thay th\u1ebf ho\u00e0n to\u00e0n Universal Analytics.<\/p>\n

\u2013 B\u00e0i thi kh\u00f4ng thu ph\u00ed v\u00e0 thi l\u1ea1i \u0111\u01b0\u1ee3c, n\u00ean s\u1ee9c ph\u00e2n bi\u1ec7t \u1ee9ng vi\u00ean c\u1ee7a n\u00f3 kh\u00e1 th\u1ea5p.<\/p>\n

\u2013 Nh\u00e0 tuy\u1ec3n d\u1ee5ng h\u1ecfi s\u00e2u v\u00e0o vi\u1ec7c b\u1ea1n \u0111\u1ecdc s\u1ed1 li\u1ec7u ra quy\u1ebft \u0111\u1ecbnh g\u00ec, kh\u00f4ng h\u1ecfi huy hi\u1ec7u.<\/p>\n<\/div>\n

1. Ch\u1ee9ng ch\u1ec9 Google Analytics l\u00e0 g\u00ec v\u00e0 n\u1eb1m \u1edf \u0111\u00e2u trong h\u1ec7 \u0111\u00e0o t\u1ea1o c\u1ee7a Google<\/h2>\n

Google duy tr\u00ec m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn ri\u00eang mang t\u00ean Skillshop, n\u01a1i t\u1eadp h\u1ee3p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u1ec1 qu\u1ea3ng c\u00e1o, \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Ch\u1ee9ng ch\u1ec9 Google Analytics n\u1eb1m trong h\u1ec7 th\u1ed1ng \u0111\u00f3: b\u1ea1n h\u1ecdc t\u00e0i li\u1ec7u mi\u1ec5n ph\u00ed, l\u00e0m b\u00e0i tr\u1eafc nghi\u1ec7m tr\u1ef1c tuy\u1ebfn, \u0111\u1ea1t ng\u01b0\u1ee1ng th\u00ec nh\u1eadn m\u1ed9t ch\u1ee9ng nh\u1eadn s\u1ed1 c\u00f3 th\u1eddi h\u1ea1n. \u0110i\u1ec3m c\u1ea7n n\u00f3i ngay l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn gi\u1eefa v\u00e0i ch\u01b0\u01a1ng tr\u00ecnh c\u00f9ng mang t\u00ean Google nh\u01b0ng kh\u00e1c h\u1eb3n nhau v\u1ec1 lo\u1ea1i.<\/p>\n

\u2013 B\u00e0i \u0111\u00e1nh gi\u00e1 v\u1ec1 Analytics tr\u00ean Skillshop l\u00e0 b\u00e0i thi ng\u1eafn, kh\u00f4ng thu ph\u00ed, do Google t\u1ed5 ch\u1ee9c.<\/p>\n

\u2013 Nh\u00f3m ch\u1ee9ng ch\u1ec9 Google Ads trong c\u00f9ng n\u1ec1n t\u1ea3ng l\u00e0 c\u00e1c b\u00e0i thi kh\u00e1c, ph\u1ee5c v\u1ee5 m\u1ea3ng qu\u1ea3ng c\u00e1o.<\/p>\n

\u2013 Google Data Analytics Professional Certificate tr\u00ean Coursera l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc d\u00e0i nhi\u1ec1u th\u00e1ng, kh\u00f4ng c\u00f9ng lo\u1ea1i.<\/p>\n

Ba th\u1ee9 n\u00e0y hay b\u1ecb g\u1ed9p chung khi \u1ee9ng vi\u00ean ghi v\u00e0o CV, v\u00e0 ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n c\u00f3 kinh nghi\u1ec7m nh\u1eadn ra ngay kho\u1ea3ng c\u00e1ch. M\u1ed9t b\u00e0i tr\u1eafc nghi\u1ec7m v\u00e0i ch\u1ee5c ph\u00fat kh\u00f4ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc k\u00e9o d\u00e0i nhi\u1ec1u th\u00e1ng, n\u00ean t\u00ean g\u1ecdi trong h\u1ed3 s\u01a1 c\u1ea7n \u0111\u00fang v\u1edbi th\u1ee9 b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh. N\u1ebfu b\u1ea1n \u0111i t\u1eeb con s\u1ed1 kh\u00f4ng, b\u1ee9c tranh r\u1ed9ng h\u01a1n v\u1ec1 ngh\u1ec1 n\u1eb1m trong b\u00e0i ng\u00e0nh digital marketing<\/a>, c\u00f2n b\u00e0i vi\u1ebft n\u00e0y t\u1eadp trung v\u00e0o ri\u00eang ph\u1ea7n \u0111o l\u01b0\u1eddng.<\/p>\n

M\u1ed9t m\u1ed1c k\u1ef9 thu\u1eadt n\u1eefa c\u1ea7n nh\u1edb: Universal Analytics, phi\u00ean b\u1ea3n g\u1eafn v\u1edbi nhi\u1ec1u t\u00e0i li\u1ec7u ti\u1ebfng Vi\u1ec7t vi\u1ebft tr\u01b0\u1edbc n\u0103m 2023, \u0111\u00e3 ng\u1eebng x\u1eed l\u00fd d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0\u1ee3c thay b\u1eb1ng Google Analytics 4, n\u00ean m\u1ecdi b\u00e0i \u00f4n n\u00f3i v\u1ec1 “m\u00e3 UA” hay giao di\u1ec7n c\u0169 \u0111\u1ec1u kh\u00f4ng c\u00f2n d\u00f9ng \u0111\u01b0\u1ee3c.<\/p>\n

2. Thi \u1edf \u0111\u00e2u, h\u00ecnh th\u1ee9c ra sao v\u00e0 hi\u1ec7u l\u1ef1c t\u1edbi \u0111\u00e2u<\/h2>\n

Ch\u1ee9ng ch\u1ec9 Google Analytics \u0111\u01b0\u1ee3c thi tr\u1ef1c tuy\u1ebfn ngay tr\u00ean Skillshop, l\u00e0m \u1edf nh\u00e0, kh\u00f4ng c\u1ea7n t\u1edbi trung t\u00e2m kh\u1ea3o th\u00ed. B\u1ea1n \u0111\u0103ng nh\u1eadp b\u1eb1ng t\u00e0i kho\u1ea3n Google, l\u00e0m tr\u1eafc nghi\u1ec7m trong th\u1eddi gian gi\u1edbi h\u1ea1n v\u00e0 bi\u1ebft k\u1ebft qu\u1ea3 g\u1ea7n nh\u01b0 l\u1eadp t\u1ee9c; ch\u01b0a \u0111\u1ea1t th\u00ec l\u00e0m l\u1ea1i sau m\u1ed9t kho\u1ea3ng ch\u1edd. Ch\u1ee9ng nh\u1eadn hi\u1ec3n th\u1ecb trong h\u1ed3 s\u01a1 h\u1ecdc t\u1eadp d\u01b0\u1edbi d\u1ea1ng trang x\u00e1c th\u1ef1c c\u00f4ng khai, v\u00e0 n\u00f3 c\u00f3 h\u1ea1n d\u00f9ng ch\u1ee9 kh\u00f4ng t\u1ed3n t\u1ea1i v\u0129nh vi\u1ec5n.<\/p>\n\n\n\n\n\n\n\n\n
H\u1ea1ng m\u1ee5c<\/th>\n\u0110i\u1ec1u \u1ed5n \u0111\u1ecbnh qua nhi\u1ec1u n\u0103m<\/th>\n\u0110i\u1ec1u b\u1ea1n ph\u1ea3i t\u1ef1 ki\u1ec3m l\u1ea1i tr\u01b0\u1edbc khi thi<\/th>\n<\/tr>\n<\/thead>\n
N\u01a1i thi<\/td>\nTr\u1ef1c tuy\u1ebfn tr\u00ean n\u1ec1n t\u1ea3ng Skillshop c\u1ee7a Google<\/td>\n\u0110\u01b0\u1eddng d\u1eabn danh m\u1ee5c v\u00e0 t\u00ean g\u1ecdi ch\u00ednh x\u00e1c c\u1ee7a b\u00e0i \u0111\u00e1nh gi\u00e1<\/td>\n<\/tr>\n
Chi ph\u00ed<\/td>\nH\u1ecdc li\u1ec7u v\u00e0 b\u00e0i thi \u0111\u1ec1u kh\u00f4ng thu ph\u00ed<\/td>\nCh\u00ednh s\u00e1ch c\u00f3 th\u1ec3 \u0111\u1ed5i, n\u00ean \u0111\u1ecdc l\u1ea1i trang gi\u1edbi thi\u1ec7u ch\u01b0\u01a1ng tr\u00ecnh<\/td>\n<\/tr>\n
H\u00ecnh th\u1ee9c<\/td>\nTr\u1eafc nghi\u1ec7m tr\u1ef1c tuy\u1ebfn, c\u00f3 gi\u1edbi h\u1ea1n th\u1eddi gian<\/td>\nS\u1ed1 c\u00e2u h\u1ecfi, ng\u01b0\u1ee1ng \u0111\u1ea1t v\u00e0 th\u1eddi gian ch\u1edd thi l\u1ea1i<\/td>\n<\/tr>\n
Hi\u1ec7u l\u1ef1c<\/td>\nC\u00f3 th\u1eddi h\u1ea1n, h\u1ebft h\u1ea1n th\u00ec thi l\u1ea1i \u0111\u1ec3 gia h\u1ea1n<\/td>\n\u0110\u1ed9 d\u00e0i th\u1eddi h\u1ea1n \u00e1p d\u1ee5ng cho \u0111\u1ee3t thi c\u1ee7a b\u1ea1n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

C\u1ed9t b\u00ean ph\u1ea3i kh\u00f4ng ph\u1ea3i \u0111\u1ec3 b\u1ea1n ng\u1ea1i, m\u00e0 \u0111\u1ec3 t\u1eadp th\u00f3i quen ki\u1ec3m ngu\u1ed3n. Google ch\u1ec9nh s\u1eeda danh m\u1ee5c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1 th\u01b0\u1eddng xuy\u00ean: b\u00e0i thi b\u1ecb g\u1ed9p, \u0111\u1ed5i t\u00ean ho\u1eb7c chuy\u1ec3n m\u1ee5c. C\u00e1ch an to\u00e0n l\u00e0 m\u1edf trang ch\u01b0\u01a1ng tr\u00ecnh ngay tr\u01b0\u1edbc h\u00f4m \u0111\u0103ng k\u00fd.<\/p>\n

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L\u01b0u \u00fd khi tra c\u1ee9u th\u00f4ng tin b\u00e0i thi<\/strong><\/p>\n

\u2013 Danh m\u1ee5c kho\u00e1 h\u1ecdc c\u1ee7a Google y\u00eau c\u1ea7u \u0111\u0103ng nh\u1eadp, n\u00ean nhi\u1ec1u trang b\u00ean ngo\u00e0i ch\u00e9p l\u1ea1i th\u00f4ng tin \u0111\u00e3 c\u0169.<\/p>\n

\u2013 H\u00e3y l\u1ea5y t\u00ean b\u00e0i thi, ng\u01b0\u1ee1ng \u0111\u1ea1t v\u00e0 th\u1eddi h\u1ea1n t\u1eeb ch\u00ednh trang c\u1ee7a Google thay v\u00ec t\u1eeb blog t\u1ed5ng h\u1ee3p.<\/p>\n<\/div>\n

3. Ki\u1ebfn th\u1ee9c c\u1ea7n n\u1eafm tr\u01b0\u1edbc khi thi v\u00e0 \u0111\u1ec3 l\u00e0m vi\u1ec7c th\u1eadt<\/h2>\n

Nhi\u1ec1u c\u00e2u h\u1ecfi xoay quanh c\u00e1ch Google Analytics 4 t\u1ed5 ch\u1ee9c d\u1eef li\u1ec7u v\u00e0 c\u00e1ch \u0111\u1ecdc b\u00e1o c\u00e1o, ch\u1ee9 kh\u00f4ng ki\u1ec3m tra b\u1ea1n thu\u1ed9c v\u1ecb tr\u00ed n\u00fat b\u1ea5m hay ch\u01b0a. H\u1ecdc \u0111\u00fang ph\u1ea7n n\u00e0y c\u00f3 l\u1ee3i k\u00e9p: v\u1eeba qua \u0111\u01b0\u1ee3c b\u00e0i \u0111\u00e1nh gi\u00e1, v\u1eeba d\u00f9ng \u0111\u01b0\u1ee3c ngay trong c\u00f4ng vi\u1ec7c.<\/p>\n

M\u00f4 h\u00ecnh d\u1eef li\u1ec7u theo s\u1ef1 ki\u1ec7n<\/h3>\n

GA4 ghi nh\u1eadn m\u1ecdi t\u01b0\u01a1ng t\u00e1c d\u01b0\u1edbi d\u1ea1ng s\u1ef1 ki\u1ec7n k\u00e8m tham s\u1ed1, thay cho l\u1ed1i chia theo phi\u00ean truy c\u1eadp c\u1ee7a phi\u00ean b\u1ea3n c\u0169. B\u1ea1n c\u1ea7n ph\u00e2n bi\u1ec7t s\u1ef1 ki\u1ec7n thu th\u1eadp t\u1ef1 \u0111\u1ed9ng, s\u1ef1 ki\u1ec7n n\u00e2ng cao v\u00e0 s\u1ef1 ki\u1ec7n tu\u1ef3 ch\u1ec9nh, \u0111\u1ed3ng th\u1eddi hi\u1ec3u v\u00ec sao \u0111\u1eb7t t\u00ean s\u1ef1 ki\u1ec7n c\u1ea9u th\u1ea3 l\u00e0m h\u1ecfng b\u00e1o c\u00e1o v\u1ec1 sau.<\/p>\n

B\u00e1o c\u00e1o d\u1ef1ng s\u1eb5n v\u00e0 b\u00e1o c\u00e1o kh\u00e1m ph\u00e1<\/h3>\n

Nh\u00f3m b\u00e1o c\u00e1o ti\u00eau chu\u1ea9n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn v\u1ec1 ngu\u1ed3n truy c\u1eadp, h\u00e0nh vi v\u00e0 chuy\u1ec3n \u0111\u1ed5i. Ph\u1ea7n kh\u00e1m ph\u00e1 (Explorations) m\u1edbi l\u00e0 n\u01a1i b\u1ea1n t\u1ef1 gh\u00e9p chi\u1ec1u d\u1eef li\u1ec7u cho c\u00e2u h\u1ecfi ri\u00eang, ch\u1eb3ng h\u1ea1n d\u1ef1ng ph\u1ec5u nhi\u1ec1u b\u01b0\u1edbc ho\u1eb7c xem \u0111\u01b0\u1eddng \u0111i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc khi r\u1eddi trang.<\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng, chuy\u1ec3n \u0111\u1ed5i v\u00e0 v\u00f2ng \u0111\u1eddi ng\u01b0\u1eddi d\u00f9ng<\/h3>\n

\u0110\u00e2y l\u00e0 ph\u1ea7n g\u1eafn tr\u1ef1c ti\u1ebfp v\u1edbi ti\u1ec1n: \u0111\u00e1nh d\u1ea5u s\u1ef1 ki\u1ec7n n\u00e0o l\u00e0 chuy\u1ec3n \u0111\u1ed5i, d\u1ef1ng t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng theo h\u00e0nh vi, so s\u00e1nh c\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng theo th\u1eddi gian. Ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb s\u1ed1 (Digital Marketer) v\u00e0 chuy\u00ean vi\u00ean ph\u00e2n t\u00edch web (Web Analyst) ch\u1ea1m v\u00e0o nh\u00f3m kh\u00e1i ni\u1ec7m n\u00e0y h\u1eb1ng ng\u00e0y.<\/p>\n

Li\u00ean k\u1ebft v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c<\/h3>\n

Google Analytics hi\u1ebfm khi \u0111\u1ee9ng m\u1ed9t m\u00ecnh. N\u00f3 nh\u1eadn d\u1eef li\u1ec7u g\u1eafn th\u1ebb qua Google Tag Manager, li\u00ean k\u1ebft v\u1edbi Google Ads \u0111\u1ec3 \u0111\u1ed1i chi\u1ebfu chi\u1ebfn d\u1ecbch, gh\u00e9p v\u1edbi Google Search Console cho d\u1eef li\u1ec7u t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean, v\u00e0 xu\u1ea5t sang Looker Studio khi c\u1ea7n d\u1ef1ng b\u00e1o c\u00e1o cho ng\u01b0\u1eddi kh\u00f4ng m\u1edf c\u00f4ng c\u1ee5. Nhu c\u1ea7u n\u00e0y hi\u1ec7n r\u00f5 trong m\u00f4 t\u1ea3 tuy\u1ec3n d\u1ee5ng c\u1ee7a nh\u00f3m vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb<\/a> tr\u00ean CareerLink, n\u01a1i ph\u1ea7n y\u00eau c\u1ea7u th\u01b0\u1eddng nh\u1eafc t\u1edbi c\u1ea3 k\u1ef9 n\u0103ng \u0111o l\u01b0\u1eddng l\u1eabn k\u1ef9 n\u0103ng d\u1ef1ng b\u00e1o c\u00e1o.<\/p>\n

4. V\u00ec sao ch\u1ee9ng ch\u1ec9 Google Analytics \u00edt t\u1ea1o ra kh\u00e1c bi\u1ec7t khi x\u00e9t h\u1ed3 s\u01a1<\/h2>\n

\u0110\u00e2y l\u00e0 ph\u1ea7n \u00edt b\u00e0i n\u00e0o n\u00f3i th\u1eb3ng. M\u1ed9t b\u00e0i \u0111\u00e1nh gi\u00e1 mi\u1ec5n ph\u00ed, l\u00e0m t\u1ea1i nh\u00e0, thi l\u1ea1i \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ea7n th\u00ec v\u1ec1 b\u1ea3n ch\u1ea5t kh\u00f4ng l\u1ecdc \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean; khi h\u00e0ng ngh\u00ecn h\u1ed3 s\u01a1 c\u00f9ng ghi m\u1ed9t d\u00f2ng nh\u01b0 nhau, d\u00f2ng \u0111\u00f3 ng\u1eebng mang th\u00f4ng tin.<\/p>\n

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T\u1ea5m ch\u1ee9ng nh\u1eadn cho bi\u1ebft b\u1ea1n \u0111\u00e3 h\u1ecdc qua m\u1ed9t n\u1ec1n t\u1ea3ng; bu\u1ed5i ph\u1ecfng v\u1ea5n m\u1edbi cho bi\u1ebft b\u1ea1n d\u00f9ng n\u00f3 \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec.<\/em><\/p>\n<\/blockquote>\n

Ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n c\u00f3 ngh\u1ec1 th\u01b0\u1eddng b\u1ecf qua d\u00f2ng ch\u1ee9ng ch\u1ec9 v\u00e0 h\u1ecfi th\u1eb3ng v\u00e0o v\u1ebft t\u00edch c\u00f4ng vi\u1ec7c:<\/p>\n

\u2013 B\u1ea1n t\u1eebng ph\u00e1t hi\u1ec7n \u0111i\u1ec1u g\u00ec b\u1ea5t th\u01b0\u1eddng trong d\u1eef li\u1ec7u v\u00e0 ki\u1ec3m tra l\u1ea1i b\u1eb1ng c\u00e1ch n\u00e0o?<\/p>\n

\u2013 B\u00e1o c\u00e1o g\u1ea7n nh\u1ea5t b\u1ea1n d\u1ef1ng ph\u1ee5c v\u1ee5 ai \u0111\u1ecdc, v\u00e0 ng\u01b0\u1eddi \u0111\u00f3 \u0111\u1ed5i quy\u1ebft \u0111\u1ecbnh g\u00ec sau khi \u0111\u1ecdc?<\/p>\n

\u2013 Khi hai ngu\u1ed3n s\u1ed1 li\u1ec7u l\u1ec7ch nhau, b\u1ea1n tin ngu\u1ed3n n\u00e0o v\u00e0 d\u1ef1a v\u00e0o \u0111\u00e2u \u0111\u1ec3 ch\u1ecdn?<\/p>\n

Ba c\u00e2u n\u00e0y kh\u00f4ng c\u00f3 \u0111\u00e1p \u00e1n h\u1ecdc thu\u1ed9c, ch\u00fang \u0111\u00f2i m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 b\u1ed1i c\u1ea3nh v\u00e0 k\u1ebft qu\u1ea3. \u0110\u00f3 l\u00e0 l\u00fd do ph\u1ea7n th\u1ef1c h\u00e0nh \u0111\u00e1ng \u0111\u1ea7u t\u01b0 h\u01a1n ph\u1ea7n thi.<\/p>\n

5. H\u1ecdc m\u00e0 kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u th\u1eadt \u0111\u1ec3 ngh\u1ecbch th\u00ec qu\u00ean r\u1ea5t nhanh<\/h2>\n

\u0110i\u1ec3m chung c\u1ee7a nh\u1eefng ng\u01b0\u1eddi h\u1ecdc xong r\u1ed3i qu\u00ean s\u1ea1ch sau v\u00e0i tu\u1ea7n l\u00e0 ch\u01b0a t\u1eebng m\u1edf m\u1ed9t t\u00e0i kho\u1ea3n c\u00f3 d\u1eef li\u1ec7u ch\u1ea1y th\u1eadt. \u0110\u1ecdc t\u00e0i li\u1ec7u v\u1ec1 b\u00e1o c\u00e1o kh\u00e1m ph\u00e1 m\u00e0 kh\u00f4ng t\u1ef1 k\u00e9o th\u1ea3 l\u1ea7n n\u00e0o th\u00ec ki\u1ebfn th\u1ee9c d\u1eebng \u1edf m\u1ee9c nh\u1eadn ra, ch\u01b0a t\u1edbi m\u1ee9c l\u00e0m \u0111\u01b0\u1ee3c.<\/p>\n

\u2013 Google c\u00f3 t\u00e0i kho\u1ea3n demo c\u00f4ng khai ch\u1ee9a d\u1eef li\u1ec7u th\u1eadt c\u1ee7a c\u1eeda h\u00e0ng Google Merchandise Store \u0111\u1ec3 b\u1ea1n t\u1eadp \u0111\u1ecdc b\u00e1o c\u00e1o.<\/p>\n

\u2013 M\u1ed9t trang c\u00e1 nh\u00e2n t\u1ef1 d\u1ef1ng cho b\u1ea1n quy\u1ec1n g\u1eafn th\u1ebb v\u00e0 khai b\u00e1o s\u1ef1 ki\u1ec7n t\u1eeb \u0111\u1ea7u, \u0111i\u1ec1u t\u00e0i kho\u1ea3n demo kh\u00f4ng cho.<\/p>\n

\u2013 B\u1ea1n c\u00f3 th\u1ec3 xin quy\u1ec1n xem t\u00e0i kho\u1ea3n c\u1ee7a n\u01a1i \u0111ang l\u00e0m vi\u1ec7c, k\u1ec3 c\u1ea3 khi v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i kh\u00f4ng thu\u1ed9c m\u1ea3ng ti\u1ebfp th\u1ecb.<\/p>\n

T\u00e0i kho\u1ea3n demo h\u1ee3p \u0111\u1ec3 l\u00e0m quen giao di\u1ec7n v\u00e0 luy\u1ec7n \u0111\u1ecdc s\u1ed1, c\u00f2n trang c\u00e1 nh\u00e2n m\u1edbi d\u1ea1y ph\u1ea7n kh\u00f3: quy\u1ebft \u0111\u1ecbnh \u0111o c\u00e1i g\u00ec, \u0111\u1eb7t t\u00ean s\u1ef1 ki\u1ec7n ra sao v\u00e0 ch\u1ecbu h\u1eadu qu\u1ea3 khi khai b\u00e1o sai.<\/p>\n

\n

L\u1eddi khuy\u00ean \u0111\u1ec3 vi\u1ec7c h\u1ecdc \u0111\u1ecdng l\u1ea1i<\/strong><\/p>\n

\u2013 H\u00e3y \u0111\u1eb7t ra ba c\u00e2u h\u1ecfi kinh doanh c\u1ee5 th\u1ec3 r\u1ed3i t\u1ef1 \u0111i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi trong t\u00e0i kho\u1ea3n demo.<\/p>\n

\u2013 N\u00ean d\u1ef1ng m\u1ed9t b\u00e1o c\u00e1o Looker Studio ng\u1eafn v\u00e0 ghi nh\u1eadn \u0111\u1ecbnh c\u1ee7a b\u1ea1n b\u00ean d\u01b0\u1edbi m\u1ed7i bi\u1ec3u \u0111\u1ed3.<\/p>\n

\u2013 H\u00e3y l\u01b0u \u1ea3nh ch\u1ee5p b\u00e1o c\u00e1o k\u00e8m di\u1ec5n gi\u1ea3i l\u00e0m h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c, th\u1ee9 n\u00e0y n\u00f3i nhi\u1ec1u h\u01a1n t\u1ea5m ch\u1ee9ng nh\u1eadn.<\/p>\n<\/div>\n

\"ch\u1ee9ng<\/p>\n

6. Ch\u1ee9ng ch\u1ec9 Google Analytics h\u1ee3p v\u1edbi ai v\u00e0 \u0111i ti\u1ebfp \u0111\u01b0\u1ee3c t\u1edbi \u0111\u00e2u<\/h2>\n

Ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i r\u00f5 nh\u1ea5t l\u00e0 sinh vi\u00ean ho\u1eb7c ng\u01b0\u1eddi chuy\u1ec3n ng\u00e0nh c\u1ea7n m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u c\u00f3 c\u1ea5u tr\u00fac, v\u00ec h\u1ecdc li\u1ec7u mi\u1ec5n ph\u00ed v\u00e0 s\u1eafp theo l\u1ed9 tr\u00ecnh. Nh\u00f3m th\u1ee9 hai l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 l\u00e0m ti\u1ebfp th\u1ecb nh\u01b0ng m\u1edbi d\u00f9ng c\u00f4ng c\u1ee5 \u1edf m\u1ee9c xem l\u01b0\u1ee3t truy c\u1eadp. V\u1edbi ng\u01b0\u1eddi \u0111\u00e3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0i n\u0103m, b\u00e0i thi ch\u1ee7 y\u1ebfu bu\u1ed9c m\u00ecnh c\u1eadp nh\u1eadt ph\u1ea7n GA4.<\/p>\n

\u2013 Chuy\u00ean vi\u00ean ti\u1ebfp th\u1ecb s\u1ed1 (Digital Marketing Executive) d\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch v\u00e0 ng\u00e2n s\u00e1ch.<\/p>\n

\u2013 Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch web (Web Analyst) ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 \u0111\u1ed9 tin c\u1eady c\u1ee7a s\u1ed1 li\u1ec7u v\u00e0 h\u1ec7 th\u1ed1ng g\u1eafn th\u1ebb.<\/p>\n

\u2013 Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb (Marketing Data Analyst) gh\u00e9p nhi\u1ec1u ngu\u1ed3n \u0111\u1ec3 d\u1ef1ng b\u00e1o c\u00e1o cho qu\u1ea3n l\u00fd.<\/p>\n

L\u1ed9 tr\u00ecnh th\u01b0\u1eddng th\u1ea5y l\u00e0 \u0111i t\u1eeb \u0111\u1ecdc b\u00e1o c\u00e1o c\u00f3 s\u1eb5n, sang t\u1ef1 d\u1ef1ng b\u00e1o c\u00e1o, r\u1ed3i t\u1edbi thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng cho t\u1ed5 ch\u1ee9c. Ti\u1ebfn xa t\u1edbi \u0111\u00e2u ph\u1ee5 thu\u1ed9c quy m\u00f4 d\u1eef li\u1ec7u b\u1ea1n \u0111\u01b0\u1ee3c ch\u1ea1m t\u1edbi, n\u0103ng l\u1ef1c th\u1ed1ng k\u00ea v\u00e0 kh\u1ea3 n\u0103ng tr\u00ecnh b\u00e0y, ch\u1ee9 kh\u00f4ng ph\u1ee5 thu\u1ed9c s\u1ed1 ch\u1ee9ng ch\u1ec9 t\u00edch lu\u1ef9.<\/p>\n

7. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Kh\u00f4ng bi\u1ebft l\u1eadp tr\u00ecnh th\u00ec c\u00f3 thi \u0111\u01b0\u1ee3c kh\u00f4ng?<\/em><\/strong><\/p>\n

\u0110\u01b0\u1ee3c. B\u00e0i \u0111\u00e1nh gi\u00e1 t\u1eadp trung v\u00e0o kh\u00e1i ni\u1ec7m, b\u00e1o c\u00e1o v\u00e0 c\u00e1ch \u0111\u1ecdc d\u1eef li\u1ec7u, kh\u00f4ng y\u00eau c\u1ea7u vi\u1ebft m\u00e3. Tuy v\u1eady, bi\u1ebft ch\u00fat HTML v\u00e0 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u1ebb theo d\u00f5i gi\u00fap b\u1ea1n hi\u1ec3u v\u00ec sao d\u1eef li\u1ec7u b\u1ecb thi\u1ebfu ho\u1eb7c l\u1ec7ch.<\/p>\n

2. Ch\u1ee9ng ch\u1ec9 h\u1ebft h\u1ea1n th\u00ec h\u1ed3 s\u01a1 c\u0169 c\u00f3 b\u1ecb coi l\u00e0 gian d\u1ed1i kh\u00f4ng?<\/em><\/strong><\/p>\n

Kh\u00f4ng, mi\u1ec5n l\u00e0 ghi r\u00f5 th\u1eddi \u0111i\u1ec3m \u0111\u1ea1t. C\u00e1ch tr\u00ecnh b\u00e0y an to\u00e0n l\u00e0 n\u00eau t\u00ean ch\u01b0\u01a1ng tr\u00ecnh k\u00e8m th\u00e1ng v\u00e0 n\u0103m ho\u00e0n th\u00e0nh; n\u1ebfu \u0111\u00e3 qu\u00e1 h\u1ea1n th\u00ec thi l\u1ea1i tr\u01b0\u1edbc khi \u1ee9ng tuy\u1ec3n v\u1ecb tr\u00ed \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng \u0111o l\u01b0\u1eddng.<\/p>\n

3. N\u00ean h\u1ecdc b\u1eb1ng ti\u1ebfng Vi\u1ec7t hay ti\u1ebfng Anh?<\/em><\/strong><\/p>\n

N\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 nhi\u1ec1u ng\u00f4n ng\u1eef, nh\u01b0ng giao di\u1ec7n c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i li\u1ec7u c\u1eadp nh\u1eadt s\u1edbm v\u1eabn l\u00e0 ti\u1ebfng Anh. H\u1ecdc b\u1eb1ng ti\u1ebfng Anh gi\u00fap b\u1ea1n \u0111\u1ecdc t\u00e0i li\u1ec7u m\u1edbi v\u00e0 trao \u0111\u1ed5i v\u1edbi \u0111\u1ed3ng nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i m\u00e0 kh\u00f4ng ph\u1ea3i d\u1ecbch ng\u01b0\u1ee3c kh\u00e1i ni\u1ec7m.<\/p>\n

T\u00f3m l\u1ea1i, ch\u1ee9ng ch\u1ec9 Google Analytics<\/strong> l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u kh\u00f4ng t\u1ed1n k\u00e9m cho ng\u01b0\u1eddi mu\u1ed1n b\u01b0\u1edbc v\u00e0o m\u1ea3ng \u0111o l\u01b0\u1eddng, ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ea5m v\u00e9 v\u00e0o ngh\u1ec1. Gi\u00e1 tr\u1ecb th\u1eadt h\u00ecnh th\u00e0nh khi b\u1ea1n mang ki\u1ebfn th\u1ee9c \u0111\u00f3 ra d\u00f9ng tr\u00ean m\u1ed9t t\u00e0i kho\u1ea3n c\u00f3 d\u1eef li\u1ec7u ch\u1ea1y, d\u1ef1ng v\u00e0i b\u00e1o c\u00e1o c\u00f3 ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 k\u1ec3 l\u1ea1i \u0111\u01b0\u1ee3c m\u00ecnh \u0111\u00e3 \u0111\u1ed5i quy\u1ebft \u0111\u1ecbnh n\u00e0o nh\u1edd s\u1ed1 li\u1ec7u. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t c\u00e2u h\u1ecfi kinh doanh c\u1ee5 th\u1ec3.<\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o. T\u00ean g\u1ecdi, h\u00ecnh th\u1ee9c, ph\u1ea1m vi ki\u1ebfn th\u1ee9c v\u00e0 th\u1eddi h\u1ea1n hi\u1ec7u l\u1ef1c c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u1ee9ng nh\u1eadn do Google c\u00f4ng b\u1ed1 c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi \u0111i\u1ec3m; b\u1ea1n n\u00ean ki\u1ec3m tra l\u1ea1i tr\u00ean trang ch\u00ednh th\u1ee9c c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh tr\u01b0\u1edbc khi \u0111\u0103ng k\u00fd thi.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong tin tuy\u1ec3n d\u1ee5ng m\u1ea3ng ti\u1ebfp th\u1ecb s\u1ed1, d\u00f2ng “\u01b0u ti\u00ean \u1ee9ng vi\u00ean c\u00f3 ch\u1ee9ng ch\u1ec9 \u0111o l\u01b0\u1eddng” xu\u1ea5t hi\u1ec7n \u0111\u1ee7 d\u00e0y \u0111\u1ec3 ng\u01b0\u1eddi \u0111i …<\/p>\n","protected":false},"author":58,"featured_media":29495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-29515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=29515"}],"version-history":[{"count":1,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29515\/revisions"}],"predecessor-version":[{"id":29516,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29515\/revisions\/29516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/29495"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=29515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=29515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=29515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}