{"id":29342,"date":"2026-09-15T08:00:00","date_gmt":"2026-09-15T01:00:00","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=29342"},"modified":"2026-09-15T17:22:36","modified_gmt":"2026-09-15T10:22:36","slug":"mo-hinh-canvas-business-model","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/kien-thuc-kinh-te\/mo-hinh-canvas-business-model","title":{"rendered":"M\u00f4 h\u00ecnh canvas business model: 9 \u00f4 c\u1ed1t l\u00f5i v\u00e0 th\u1ee9 t\u1ef1 \u0111i\u1ec1n \u0111\u00fang"},"content":{"rendered":"

Nhi\u1ec1u ng\u01b0\u1eddi kh\u1edfi s\u1ef1 kinh doanh c\u00f3 \u00fd t\u01b0\u1edfng r\u00f5 trong \u0111\u1ea7u nh\u01b0ng kh\u00f4ng di\u1ec5n \u0111\u1ea1t n\u1ed5i th\u00e0nh b\u1ee9c tranh m\u1ea1ch l\u1ea1c cho nh\u00e0 \u0111\u1ea7u t\u01b0 hay \u0111\u1ed3ng \u0111\u1ed9i. M\u00f4 h\u00ecnh canvas business model<\/strong> ra \u0111\u1eddi \u0111\u1ec3 x\u1eed l\u00fd \u0111\u00fang ch\u1ed7 ngh\u1ebdn \u0111\u00f3: g\u00f3i c\u00e1ch m\u1ed9t doanh nghi\u1ec7p t\u1ea1o ra, trao \u0111i v\u00e0 thu l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0o m\u1ed9t trang gi\u1ea5y g\u1ed3m ch\u00edn \u00f4 li\u00ean k\u1ebft ch\u1eb7t v\u1edbi nhau.<\/p>\n

\"m\u00f4<\/p>\n

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T\u1ed5ng quan nhanh<\/strong><\/p>\n

\u2013 Canvas do Alexander Osterwalder v\u00e0 Yves Pigneur gi\u1edbi thi\u1ec7u trong cu\u1ed1n Business Model Generation.<\/p>\n

\u2013 Ch\u00edn \u00f4 chia hai n\u1eeda: n\u1eeda ph\u1ea3i h\u01b0\u1edbng ra th\u1ecb tr\u01b0\u1eddng, n\u1eeda tr\u00e1i lo v\u1eadn h\u00e0nh.<\/p>\n

\u2013 Th\u1ee9 t\u1ef1 \u0111i\u1ec1n \u0111i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb, kh\u00f4ng ch\u1ea1y tu\u1ea7n t\u1ef1 \u00f4 m\u1ed9t t\u1edbi \u00f4 ch\u00edn.<\/p>\n<\/div>\n

1. M\u00f4 h\u00ecnh kinh doanh Canvas (Business Model Canvas) l\u00e0 g\u00ec<\/h2>\n

M\u00f4 h\u00ecnh kinh doanh Canvas (Business Model Canvas) l\u00e0 khung tr\u1ef1c quan m\u00f4 t\u1ea3 c\u00e1ch doanh nghi\u1ec7p t\u1ea1o gi\u00e1 tr\u1ecb, chuy\u1ec3n gi\u00e1 tr\u1ecb t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 thu v\u1ec1 doanh thu. Khung n\u00e0y do Alexander Osterwalder v\u00e0 Yves Pigneur gi\u1edbi thi\u1ec7u trong cu\u1ed1n Business Model Generation<\/em> n\u0103m 2010, sau \u0111\u00f3 lan r\u1ed9ng qua n\u1ec1n t\u1ea3ng Strategyzer. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a n\u00f3 l\u00e0 t\u00ednh c\u00f4 \u0111\u1ecdng: thay v\u00ec k\u1ebf ho\u1ea1ch v\u00e0i ch\u1ee5c trang, ng\u01b0\u1eddi \u0111\u1ecdc nh\u00ecn m\u1ed9t trang l\u00e0 n\u1eafm logic ki\u1ebfm ti\u1ec1n.<\/p>\n

N\u1ebfu c\u1ea7n n\u1ec1n l\u00fd thuy\u1ebft r\u1ed9ng h\u01a1n tr\u01b0\u1edbc khi v\u1ebd, b\u00e0i M\u00f4 h\u00ecnh kinh doanh Business Model<\/a> tr\u00ean CareerLink gi\u1ea3i th\u00edch c\u00e1c d\u1ea1ng m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch ch\u00fang v\u1eadn h\u00e0nh.<\/p>\n

2. Ch\u00edn \u00f4 c\u1ee7a Business Model Canvas v\u00e0 c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i<\/h2>\n

M\u1ed7i \u00f4 t\u1ed3n t\u1ea1i \u0111\u1ec3 tr\u1ea3 l\u1eddi m\u1ed9t c\u00e2u h\u1ecfi ri\u00eang. Tr\u1ea3 l\u1eddi g\u1ecdn \u0111\u01b0\u1ee3c c\u1ea3 ch\u00edn c\u00e2u ngh\u0129a l\u00e0 m\u00f4 h\u00ecnh \u0111\u00e3 c\u00f3 h\u00ecnh h\u00e0i. \u00d4 n\u00e0o c\u00f2n m\u01a1 h\u1ed3 ch\u00ednh l\u00e0 ch\u1ed7 r\u1ee7i ro c\u1ea7n ki\u1ec3m ch\u1ee9ng. B\u1ed1n \u00f4 \u0111\u1ea7u thu\u1ed9c n\u1eeda ph\u1ea3i h\u01b0\u1edbng ra th\u1ecb tr\u01b0\u1eddng, b\u1ed1n \u00f4 k\u1ebf thu\u1ed9c n\u1eeda tr\u00e1i lo ph\u1ea7n h\u1ea1 t\u1ea7ng v\u1eadn h\u00e0nh, c\u00f2n \u00f4 chi ph\u00ed k\u1ebft to\u00e1n cho n\u1eeda tr\u00e1i v\u00e0 ph\u1ea3i kh\u1edbp d\u00f2ng doanh thu.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00d4<\/th>\nC\u00e2u h\u1ecfi c\u1ed1t l\u00f5i c\u1ea7n tr\u1ea3 l\u1eddi<\/th>\n<\/tr>\n<\/thead>\n
Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng (Customer Segments)<\/td>\nTa ph\u1ee5c v\u1ee5 nh\u00f3m n\u00e0o, \u01b0u ti\u00ean nh\u00f3m n\u00e0o tr\u01b0\u1edbc?<\/td>\n<\/tr>\n
Gi\u00e1 tr\u1ecb cung c\u1ea5p (Value Propositions)<\/td>\nTa x\u1eed l\u00fd n\u1ed7i \u0111au n\u00e0o m\u00e0 l\u1ef1a ch\u1ecdn thay th\u1ebf b\u1ecf s\u00f3t?<\/td>\n<\/tr>\n
K\u00eanh ph\u00e2n ph\u1ed1i (Channels)<\/td>\nKh\u00e1ch bi\u1ebft t\u1edbi, mua v\u00e0 nh\u1eadn gi\u00e1 tr\u1ecb \u1edf \u0111\u00e2u?<\/td>\n<\/tr>\n
Quan h\u1ec7 kh\u00e1ch h\u00e0ng (Customer Relationships)<\/td>\nGi\u1eef ch\u00e2n kh\u00e1ch ki\u1ec3u t\u1ef1 ph\u1ee5c v\u1ee5 hay h\u1ed7 tr\u1ee3 ri\u00eang?<\/td>\n<\/tr>\n
D\u00f2ng doanh thu (Revenue Streams)<\/td>\nKh\u00e1ch tr\u1ea3 cho \u0111i\u1ec1u g\u00ec, m\u1ed9t l\u1ea7n hay \u0111\u1ecbnh k\u1ef3?<\/td>\n<\/tr>\n
Ngu\u1ed3n l\u1ef1c ch\u00ednh (Key Resources)<\/td>\nT\u00e0i s\u1ea3n n\u00e0o b\u1eaft bu\u1ed9c c\u00f3 \u0111\u1ec3 m\u00f4 h\u00ecnh ch\u1ea1y?<\/td>\n<\/tr>\n
Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh (Key Activities)<\/td>\nVi\u1ec7c n\u00e0o ph\u1ea3i l\u00e0m m\u1ed7i ng\u00e0y \u0111\u1ec3 t\u1ea1o gi\u00e1 tr\u1ecb?<\/td>\n<\/tr>\n
\u0110\u1ed1i t\u00e1c ch\u00ednh (Key Partners)<\/td>\nAi g\u00e1nh ph\u1ea7n vi\u1ec7c ta kh\u00f4ng t\u1ef1 l\u00e0m \u0111\u01b0\u1ee3c?<\/td>\n<\/tr>\n
C\u01a1 c\u1ea5u chi ph\u00ed (Cost Structure)<\/td>\nKho\u1ea3n n\u00e0o c\u1ed1 \u0111\u1ecbnh, kho\u1ea3n n\u00e0o bi\u1ebfn \u0111\u1ed5i theo doanh s\u1ed1?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

3. V\u00ed d\u1ee5 \u0111i\u1ec1n canvas cho chu\u1ed7i c\u00e0 ph\u00ea take-away khu v\u0103n ph\u00f2ng<\/h2>\n

Gi\u1ea3 s\u1eed b\u1ea1n m\u1edf ba ki-\u1ed1t c\u00e0 ph\u00ea mang \u0111i t\u1ea1i t\u1ea7ng tr\u1ec7t c\u00e1c t\u00f2a v\u0103n ph\u00f2ng \u1edf qu\u1eadn 1 v\u00e0 B\u00ecnh Th\u1ea1nh, ph\u1ee5c v\u1ee5 d\u00e2n c\u00f4ng s\u1edf gi\u1edd cao \u0111i\u1ec3m s\u00e1ng. B\u1ea3ng d\u01b0\u1edbi l\u00e0 canvas \u0111\u00e3 \u0111i\u1ec1n cho m\u00f4 h\u00ecnh \u0111\u00f3.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00d4 canvas<\/th>\nN\u1ed9i dung \u0111i\u1ec1n cho chu\u1ed7i c\u00e0 ph\u00ea take-away<\/th>\n<\/tr>\n<\/thead>\n
Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/td>\nNh\u00e2n vi\u00ean v\u0103n ph\u00f2ng 24\u201340 tu\u1ed5i trong b\u00e1n k\u00ednh 200 m\u00e9t.<\/td>\n<\/tr>\n
Gi\u00e1 tr\u1ecb cung c\u1ea5p<\/td>\nC\u00e0 ph\u00ea pha m\u00e1y trong 90 gi\u00e2y, 35.000 \u0111\u1ed3ng, kh\u00f4ng ph\u1ea3i r\u1eddi t\u00f2a nh\u00e0.<\/td>\n<\/tr>\n
K\u00eanh ph\u00e2n ph\u1ed1i<\/td>\nQu\u1ea7y t\u1ea1i s\u1ea3nh, \u0111\u1eb7t tr\u01b0\u1edbc qua Zalo OA, giao l\u00ean t\u1ea7ng.<\/td>\n<\/tr>\n
Quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/td>\nTh\u1ebb t\u00edch \u0111i\u1ec3m Zalo, nh\u1edb m\u1eb7t kh\u00e1ch quen, \u01b0u \u0111\u00e3i sinh nh\u1eadt.<\/td>\n<\/tr>\n
D\u00f2ng doanh thu<\/td>\nB\u00e1n l\u1ebb t\u1eebng ly, th\u1ebb 10 ly tr\u1ea3 tr\u01b0\u1edbc, h\u1ee3p \u0111\u1ed3ng c\u00e0 ph\u00ea h\u1ecdp.<\/td>\n<\/tr>\n
Ngu\u1ed3n l\u1ef1c ch\u00ednh<\/td>\nM\u1eb7t b\u1eb1ng s\u1ea3nh, m\u00e1y pha espresso, ba barista, Zalo OA.<\/td>\n<\/tr>\n
Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/td>\nPha ch\u1ebf gi\u1edd cao \u0111i\u1ec3m, ki\u1ec3m so\u00e1t \u0111\u1ecbnh l\u01b0\u1ee3ng, x\u1eed l\u00fd \u0111\u01a1n \u0111\u1eb7t tr\u01b0\u1edbc.<\/td>\n<\/tr>\n
\u0110\u1ed1i t\u00e1c ch\u00ednh<\/td>\nNh\u00e0 rang xay trong n\u01b0\u1edbc, ban qu\u1ea3n l\u00fd t\u00f2a nh\u00e0, h\u00e3ng ly gi\u1ea5y.<\/td>\n<\/tr>\n
C\u01a1 c\u1ea5u chi ph\u00ed<\/td>\nC\u1ed1 \u0111\u1ecbnh: thu\u00ea s\u1ea3nh, l\u01b0\u01a1ng. Bi\u1ebfn \u0111\u1ed5i: h\u1ea1t, s\u1eefa, ly gi\u1ea5y theo s\u1ed1 ly.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0110\u1ecdc ngang b\u1ea3ng, logic kh\u00e9p k\u00edn hi\u1ec7n ra. Gi\u00e1 tr\u1ecb “nhanh, kh\u00f4ng ph\u1ea3i r\u1eddi t\u00f2a nh\u00e0” bu\u1ed9c ch\u1ecdn m\u1eb7t b\u1eb1ng s\u1ea3nh. M\u1eb7t b\u1eb1ng s\u1ea3nh \u0111\u1ea9y chi ph\u00ed c\u1ed1 \u0111\u1ecbnh l\u00ean, v\u00e0 chi ph\u00ed c\u1ed1 \u0111\u1ecbnh bu\u1ed9c d\u00f2ng doanh thu ph\u1ea3i c\u00f3 g\u00f3i tr\u1ea3 tr\u01b0\u1edbc. V\u1ebd canvas l\u00e0 ph\u1ea7n vi\u1ec7c th\u01b0\u1eddng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh, n\u00ean b\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c tin tuy\u1ec3n d\u1ee5ng vi\u1ec7c l\u00e0m qu\u1ea3n l\u00fd \u0111i\u1ec1u h\u00e0nh<\/a> tr\u00ean CareerLink \u0111\u1ec3 \u0111\u1ed1i chi\u1ebfu y\u00eau c\u1ea7u th\u1ef1c t\u1ebf.<\/p>\n

4. N\u00ean \u0111i\u1ec1n canvas theo th\u1ee9 t\u1ef1 n\u00e0o<\/h2>\n

\u0110i\u1ec1n tu\u1ea7n t\u1ef1 t\u1eeb \u00f4 m\u1ed9t t\u1edbi \u00f4 ch\u00edn d\u1ec5 l\u1ea1c h\u01b0\u1edbng, v\u00ec n\u1eeda tr\u00e1i ch\u1ec9 c\u00f3 ngh\u0129a khi n\u1eeda ph\u1ea3i \u0111\u00e3 r\u00f5. Tr\u00ecnh t\u1ef1 h\u1ee3p l\u00fd g\u1ed3m b\u1ed1n nh\u1ecbp: ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb cung c\u1ea5p tr\u01b0\u1edbc, k\u1ebf \u0111\u1ebfn k\u00eanh ph\u00e2n ph\u1ed1i c\u00f9ng quan h\u1ec7 kh\u00e1ch h\u00e0ng, r\u1ed3i d\u00f2ng doanh thu, sau \u0111\u00f3 m\u1edbi quay v\u1ec1 n\u1eeda tr\u00e1i x\u00e1c \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c, ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ed1i t\u00e1c. Chi ph\u00ed \u0111i\u1ec1n cu\u1ed1i v\u00ec n\u00f3 l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn tr\u01b0\u1edbc.<\/p>\n

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Canvas kh\u00f4ng ph\u1ea3i b\u1ea3n k\u00ea khai t\u00e0i s\u1ea3n; n\u00f3 l\u00e0 chu\u1ed7i gi\u1ea3 \u0111\u1ecbnh c\u1ea7n ki\u1ec3m ch\u1ee9ng, v\u00e0 gi\u1ea3 \u0111\u1ecbnh v\u1ec1 kh\u00e1ch h\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng tr\u01b0\u1edbc ti\u00ean.<\/em><\/p>\n<\/blockquote>\n

5. L\u1ed7i th\u01b0\u1eddng g\u1eb7p khi \u0111i\u1ec1n canvas<\/h2>\n

Hai l\u1ed7i l\u1eb7p l\u1ea1i nhi\u1ec1u \u1edf ng\u01b0\u1eddi m\u1edbi. Th\u1ee9 nh\u1ea5t l\u00e0 nh\u1ea7m gi\u00e1 tr\u1ecb cung c\u1ea5p v\u1edbi t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m: vi\u1ebft “m\u00e1y pha espresso \u00dd, h\u1ea1t Arabica C\u1ea7u \u0110\u1ea5t” thay v\u00ec “ly c\u00e0 ph\u00ea giao trong 90 gi\u00e2y t\u1ea1i s\u1ea3nh”. T\u00ednh n\u0103ng l\u00e0 th\u1ee9 b\u1ea1n c\u00f3, gi\u00e1 tr\u1ecb l\u00e0 th\u1ee9 kh\u00e1ch nh\u1eadn \u0111\u01b0\u1ee3c. Th\u1ee9 hai l\u00e0 nh\u1ed3i qu\u00e1 nhi\u1ec1u ph\u00e2n kh\u00fac v\u00e0o m\u1ed9t canvas, khi\u1ebfn c\u00e1c \u00f4 c\u00f2n l\u1ea1i th\u00e0nh chung chung.<\/p>\n

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L\u01b0u \u00fd<\/strong><\/p>\n

\u2013 M\u1ed7i ph\u00e2n kh\u00fac kh\u00e1c nhau v\u1ec1 h\u00e0nh vi mua n\u00ean c\u00f3 m\u1ed9t canvas ri\u00eang, \u0111\u1eebng g\u1ed9p chung.<\/p>\n

\u2013 \u00d4 gi\u00e1 tr\u1ecb cung c\u1ea5p n\u00ean vi\u1ebft b\u1eb1ng ng\u00f4n ng\u1eef kh\u00e1ch h\u00e0ng, kh\u00f4ng ph\u1ea3i thu\u1eadt ng\u1eef n\u1ed9i b\u1ed9.<\/p>\n<\/div>\n

\"m\u00f4<\/p>\n

6. Business Model Canvas kh\u00e1c Lean Canvas \u1edf \u0111i\u1ec3m n\u00e0o<\/h2>\n

Lean Canvas do Ash Maurya ph\u00e1t tri\u1ec3n trong cu\u1ed1n Running Lean<\/em>, gi\u1eef b\u1ed1 c\u1ee5c ch\u00edn \u00f4 nh\u01b0ng thay b\u1ed1n \u00f4. \u0110\u1ed1i t\u00e1c, ho\u1ea1t \u0111\u1ed9ng, ngu\u1ed3n l\u1ef1c ch\u00ednh v\u00e0 quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ed5i th\u00e0nh v\u1ea5n \u0111\u1ec1, gi\u1ea3i ph\u00e1p, ch\u1ec9 s\u1ed1 then ch\u1ed1t v\u00e0 l\u1ee3i th\u1ebf kh\u00f3 sao ch\u00e9p. Kh\u00e1c bi\u1ec7t n\u1eb1m \u1edf tr\u1ecdng t\u00e2m: b\u1ea3n g\u1ed1c soi c\u00e1ch doanh nghi\u1ec7p v\u1eadn h\u00e0nh, c\u00f2n Lean Canvas soi r\u1ee7i ro v\u00e0 gi\u1ea3 \u0111\u1ecbnh c\u1ea7n ki\u1ec3m ch\u1ee9ng s\u1edbm.<\/p>\n

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L\u1eddi khuy\u00ean<\/strong><\/p>\n

\u2013 \u0110\u1ed9i ng\u0169 \u0111ang v\u1eadn h\u00e0nh doanh nghi\u1ec7p c\u00f3 doanh thu n\u00ean ch\u1ecdn b\u1ea3n g\u1ed1c \u0111\u1ec3 r\u00e0 so\u00e1t to\u00e0n c\u1ea3nh.<\/p>\n

\u2013 Nh\u00f3m kh\u1edfi nghi\u1ec7p ch\u01b0a c\u00f3 kh\u00e1ch tr\u1ea3 ti\u1ec1n n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng Lean Canvas cho nhanh g\u1ecdn.<\/p>\n<\/div>\n

7. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Ng\u01b0\u1eddi kinh doanh nh\u1ecf l\u1ebb c\u00f3 c\u1ea7n d\u00f9ng canvas kh\u00f4ng?<\/em><\/strong><\/p>\n

C\u00f3, v\u00e0 c\u00f2n nhanh h\u01a1n v\u00ec quy m\u00f4 g\u1ecdn. M\u1ed9t qu\u00e1n \u0103n hay ti\u1ec7m s\u1eeda xe v\u1eabn \u0111\u1ee7 ch\u00edn \u00f4, ch\u1ec9 l\u00e0 n\u1ed9i dung ng\u1eafn h\u01a1n. C\u00e1i \u0111\u01b0\u1ee3c l\u00e0 nh\u00ecn ra kho\u1ea3n chi kh\u00f4ng t\u1ea1o gi\u00e1 tr\u1ecb.<\/p>\n

2. N\u00ean v\u1ebd canvas tr\u00ean gi\u1ea5y hay tr\u00ean ph\u1ea7n m\u1ec1m?<\/em><\/strong><\/p>\n

B\u1ea3n nh\u00e1p \u0111\u1ea7u n\u00ean l\u00e0m tr\u00ean gi\u1ea5y kh\u1ed5 l\u1edbn v\u1edbi gi\u1ea5y nh\u1edb, v\u00ec g\u1ee1 ra d\u00e1n l\u1ea1i gi\u00fap b\u1ea1n thay gi\u1ea3 \u0111\u1ecbnh d\u1ec5 h\u01a1n. Canvas \u1ed5n \u0111\u1ecbnh r\u1ed3i h\u00e3y chuy\u1ec3n sang Miro ho\u1eb7c Strategyzer.<\/p>\n

3. Bao l\u00e2u n\u00ean c\u1eadp nh\u1eadt l\u1ea1i canvas m\u1ed9t l\u1ea7n?<\/em><\/strong><\/p>\n

V\u1edbi doanh nghi\u1ec7p \u1ed5n \u0111\u1ecbnh, m\u1ed7i qu\u00fd r\u00e0 so\u00e1t m\u1ed9t l\u1ea7n l\u00e0 h\u1ee3p l\u00fd. V\u1edbi d\u1ef1 \u00e1n m\u1edbi, n\u00ean c\u1eadp nh\u1eadt sau m\u1ed7i \u0111\u1ee3t ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng ho\u1eb7c khi gi\u1ea3 \u0111\u1ecbnh b\u1ecb th\u1ef1c t\u1ebf b\u00e1c b\u1ecf.<\/p>\n

Ch\u00edn \u00f4 c\u1ee7a Business Model Canvas kh\u00f4ng ph\u1ea3i danh s\u00e1ch \u0111i\u1ec1n cho \u0111\u1ee7 m\u00e0 l\u00e0 chu\u1ed7i l\u1eadp lu\u1eadn n\u1ed1i nhau, trong \u0111\u00f3 m\u1ed7i l\u1ef1a ch\u1ecdn \u1edf n\u1eeda ph\u1ea3i k\u00e9o theo chi ph\u00ed \u1edf n\u1eeda tr\u00e1i. Khi d\u00f9ng m\u00f4 h\u00ecnh canvas business model<\/strong> \u0111\u00fang c\u00e1ch, b\u1ea1n c\u00f3 m\u1ed9t trang gi\u1ea5y \u0111\u1ec3 tranh lu\u1eadn v\u1edbi c\u1ed9ng s\u1ef1, ki\u1ec3m ch\u1ee9ng gi\u1ea3 \u0111\u1ecbnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u1edbng \u0111i tr\u01b0\u1edbc khi d\u1ed3n qu\u00e1 nhi\u1ec1u ngu\u1ed3n l\u1ef1c v\u00e0o ph\u01b0\u01a1ng \u00e1n ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn.<\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o, kh\u00f4ng thay th\u1ebf t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n v\u1ec1 kinh doanh, t\u00e0i ch\u00ednh hay ph\u00e1p l\u00fd cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u ng\u01b0\u1eddi kh\u1edfi s\u1ef1 kinh doanh c\u00f3 \u00fd t\u01b0\u1edfng r\u00f5 trong \u0111\u1ea7u nh\u01b0ng kh\u00f4ng di\u1ec5n \u0111\u1ea1t n\u1ed5i th\u00e0nh b\u1ee9c tranh m\u1ea1ch l\u1ea1c cho nh\u00e0 \u0111\u1ea7u …<\/p>\n","protected":false},"author":58,"featured_media":29322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-29342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-te"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=29342"}],"version-history":[{"count":1,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29342\/revisions"}],"predecessor-version":[{"id":29343,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29342\/revisions\/29343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/29322"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=29342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=29342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=29342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}