{"id":29214,"date":"2026-09-09T11:45:00","date_gmt":"2026-09-09T04:45:00","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=29214"},"modified":"2026-09-09T17:21:42","modified_gmt":"2026-09-09T10:21:42","slug":"chuyen-vien-bien-kich-quang-cao-tvc","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/chuyen-vien-bien-kich-quang-cao-tvc","title":{"rendered":"Chuy\u00ean vi\u00ean bi\u00ean k\u1ecbch qu\u1ea3ng c\u00e1o TVC v\u00e0 con \u0111\u01b0\u1eddng v\u00e0o ngh\u1ec1 s\u00e1ng t\u1ea1o"},"content":{"rendered":"

M\u1ed9t m\u1ea9u phim qu\u1ea3ng c\u00e1o d\u00e0i ba m\u01b0\u01a1i gi\u00e2y c\u00f3 th\u1ec3 ng\u1ed1n h\u00e0ng th\u00e1ng chu\u1ea9n b\u1ecb, v\u00e0 ng\u01b0\u1eddi \u0111\u1eb7t n\u1ec1n m\u00f3ng cho n\u00f3 l\u00e0 ng\u01b0\u1eddi vi\u1ebft k\u1ecbch b\u1ea3n. Ngh\u1ec1 chuy\u00ean vi\u00ean bi\u00ean k\u1ecbch qu\u1ea3ng c\u00e1o TVC<\/strong> v\u00ec th\u1ebf \u0111\u1ee9ng gi\u1eefa hai \u00e1p l\u1ef1c: s\u00e1ng t\u1ea1o \u0111\u1ee7 kh\u00e1c bi\u1ec7t \u0111\u1ec3 ng\u01b0\u1eddi xem nh\u1edb, \u0111\u1ed3ng th\u1eddi b\u00e1m s\u00e1t brief th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u00e2n s\u00e1ch s\u1ea3n xu\u1ea5t m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u01b0a ra.<\/p>\n

\"chuy\u00ean<\/p>\n

\n

T\u1ed5ng quan nhanh<\/strong><\/p>\n

\u2013 Bi\u00ean k\u1ecbch qu\u1ea3ng c\u00e1o (Advertising Scriptwriter \/ Copywriter) vi\u1ebft k\u1ecbch b\u1ea3n cho phim qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, th\u01b0\u1eddng d\u00e0i 15 \u0111\u1ebfn 30 gi\u00e2y.<\/p>\n

\u2013 Kh\u00e1c bi\u00ean k\u1ecbch phim, ng\u01b0\u1eddi vi\u1ebft TVC b\u1ecb r\u00e0ng bu\u1ed9c b\u1edfi brief kh\u00e1ch h\u00e0ng, ng\u00e2n s\u00e1ch s\u1ea3n xu\u1ea5t v\u00e0 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt v\u1ec1 qu\u1ea3ng c\u00e1o.<\/p>\n

\u2013 \u0110\u1ea7u vi\u1ec7c tr\u1ea3i t\u1eeb ch\u1ea5t v\u1ea5n brief, t\u00ecm big idea, vi\u1ebft storyline t\u1edbi ng\u1ed3i tr\u01b0\u1eddng quay v\u00e0 duy\u1ec7t b\u1ea3n d\u1ef1ng.<\/p>\n

\u2013 L\u1ed9 tr\u00ecnh ph\u1ed5 bi\u1ebfn \u0111i t\u1eeb intern copywriter l\u00ean senior, creative group head r\u1ed3i creative director tu\u1ef3 n\u0103ng l\u1ef1c v\u00e0 c\u01a1 h\u1ed9i.<\/p>\n<\/div>\n

1. Chuy\u00ean vi\u00ean bi\u00ean k\u1ecbch qu\u1ea3ng c\u00e1o TVC l\u00e0 ai<\/h2>\n

TVC l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Television Commercial, t\u1ee9c phim qu\u1ea3ng c\u00e1o ph\u00e1t tr\u00ean truy\u1ec1n h\u00ecnh v\u00e0 nay lan sang c\u1ea3 n\u1ec1n t\u1ea3ng s\u1ed1. Ng\u01b0\u1eddi vi\u1ebft k\u1ecbch b\u1ea3n cho nh\u1eefng phim n\u00e0y th\u01b0\u1eddng mang ch\u1ee9c danh copywriter trong kh\u1ed1i s\u00e1ng t\u1ea1o c\u1ee7a agency, m\u1ed9t s\u1ed1 n\u01a1i g\u1ecdi th\u1eb3ng l\u00e0 scriptwriter qu\u1ea3ng c\u00e1o. H\u1ecd kh\u00f4ng vi\u1ebft v\u0103n \u0111\u1ec3 \u0111\u1ecdc, m\u00e0 vi\u1ebft ch\u1ec9 d\u1eabn \u0111\u1ec3 \u00ea-k\u00edp \u0111\u1ea1o di\u1ec5n, quay phim v\u00e0 d\u1ef1ng phim bi\u1ebfn th\u00e0nh h\u00ecnh \u1ea3nh chuy\u1ec3n \u0111\u1ed9ng.<\/p>\n

C\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y xoay quanh v\u00e0i nh\u00f3m nhi\u1ec7m v\u1ee5 kh\u00e1 r\u00f5, d\u00f9 t\u00ean g\u1ecdi \u1edf m\u1ed7i c\u00f4ng ty c\u00f3 th\u1ec3 kh\u00e1c nhau \u0111\u00f4i ch\u00fat.<\/p>\n

\u2013 \u0110\u1ecdc v\u00e0 ch\u1ea5t v\u1ea5n brief \u0111\u1ec3 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, insight v\u00e0 th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ea7n truy\u1ec1n t\u1ea3i.<\/p>\n

\u2013 Ph\u00e1t tri\u1ec3n big idea r\u1ed3i tri\u1ec3n khai th\u00e0nh storyline c\u00f9ng key visual cho c\u1ea3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/p>\n

\u2013 Vi\u1ebft k\u1ecbch b\u1ea3n hai c\u1ed9t g\u1ed3m ph\u1ea7n h\u00ecnh v\u00e0 ph\u1ea7n ti\u1ebfng, k\u00e8m l\u1eddi tho\u1ea1i c\u0169ng nh\u01b0 voice-over.<\/p>\n

Ngo\u00e0i ph\u1ea7n vi\u1ebft, h\u1ecd c\u00f2n d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u1ecdp c\u00f9ng art director v\u00e0 account \u0111\u1ec3 c\u00e2n \u0111\u1ed1i \u00fd t\u01b0\u1edfng v\u1edbi \u0111i\u1ec1u ki\u1ec7n s\u1ea3n xu\u1ea5t.<\/p>\n

2. K\u1ecbch b\u1ea3n TVC kh\u00e1c k\u1ecbch b\u1ea3n phim \u1edf \u0111i\u1ec3m n\u00e0o<\/h2>\n

\u0110\u00e2y l\u00e0 kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i m\u00e0 ng\u01b0\u1eddi m\u1edbi v\u00e0o ngh\u1ec1 hay b\u1ecf qua. M\u1ed9t b\u1ed9 phim truy\u1ec7n c\u00f3 ch\u00edn m\u01b0\u01a1i ph\u00fat \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u00e2n v\u1eadt, c\u00f2n TVC ch\u1ec9 c\u00f3 15 \u0111\u1ebfn 30 gi\u00e2y v\u00e0 ph\u1ea3i b\u00e1n \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p ngay trong v\u00e0i gi\u00e2y \u0111\u1ea7u. N\u1ebfu kh\u00e1n gi\u1ea3 ch\u01b0a nh\u1eadn ra v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc gi\u00e2y th\u1ee9 n\u0103m, ph\u1ea7n c\u00f2n l\u1ea1i g\u1ea7n nh\u01b0 m\u1ea5t t\u00e1c d\u1ee5ng. Ng\u01b0\u1eddi vi\u1ebft v\u00ec th\u1ebf ph\u1ea3i c\u1eaft b\u1ecf m\u1ecdi chi ti\u1ebft kh\u00f4ng ph\u1ee5c v\u1ee5 th\u00f4ng \u0111i\u1ec7p.<\/p>\n

R\u00e0ng bu\u1ed9c th\u1ee9 hai \u0111\u1ebfn t\u1eeb brief. Bi\u00ean k\u1ecbch \u0111i\u1ec7n \u1ea3nh c\u00f3 th\u1ec3 theo \u0111u\u1ed5i c\u00e2u chuy\u1ec7n m\u00ecnh mu\u1ed1n k\u1ec3, c\u00f2n ng\u01b0\u1eddi vi\u1ebft qu\u1ea3ng c\u00e1o ph\u1ea3i ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a nh\u00e3n h\u00e0ng, t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, th\u00f4ng \u0111i\u1ec7p ch\u00ednh cho t\u1edbi l\u00fd do tin (reason to believe). R\u00e0ng bu\u1ed9c th\u1ee9 ba l\u00e0 ng\u00e2n s\u00e1ch, khi m\u1ed9t c\u1ea3nh quay ngo\u00e0i tr\u1eddi v\u1edbi \u0111\u00f4ng di\u1ec5n vi\u00ean qu\u1ea7n ch\u00fang c\u00f3 th\u1ec3 b\u1ecb g\u1ea1ch b\u1ecf v\u00ec chi ph\u00ed. R\u00e0ng bu\u1ed9c th\u1ee9 t\u01b0 l\u00e0 ph\u00e1p lu\u1eadt v\u1ec1 qu\u1ea3ng c\u00e1o.<\/p>\n

N\u1ebfu mu\u1ed1n \u0111\u1ed1i chi\u1ebfu v\u1edbi c\u00f4ng vi\u1ec7c vi\u1ebft k\u1ecbch b\u1ea3n n\u00f3i chung tr\u01b0\u1edbc khi ch\u1ecdn h\u01b0\u1edbng \u0111i, b\u00e0i vi\u1ebft v\u1ec1 bi\u00ean k\u1ecbch l\u00e0 g\u00ec v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n c\u00f3<\/a> ph\u00e1c ho\u1ea1 kh\u00e1 \u0111\u1ea7y \u0111\u1ee7 n\u1ec1n t\u1ea3ng chung c\u1ee7a ngh\u1ec1 n\u00e0y.<\/p>\n

3. Quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u1eeb brief t\u1edbi b\u1ea3n d\u1ef1ng cu\u1ed1i<\/h2>\n

M\u1ed9t d\u1ef1 \u00e1n TVC hi\u1ebfm khi b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c m\u1edf m\u00e1y t\u00ednh ra vi\u1ebft. B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 nh\u1eadn brief t\u1eeb kh\u00e1ch h\u00e0ng qua b\u1ed9 ph\u1eadn account, r\u1ed3i ch\u1ea5t v\u1ea5n l\u1ea1i nh\u1eefng \u0111i\u1ec3m c\u00f2n m\u01a1 h\u1ed3. Sau \u0111\u00f3 nh\u00f3m s\u00e1ng t\u1ea1o m\u1edbi ng\u1ed3i t\u00ecm big idea, \u00fd t\u01b0\u1edfng l\u1edbn tri\u1ec3n khai \u0111\u01b0\u1ee3c ra nhi\u1ec1u h\u1ea1ng m\u1ee5c ch\u1ee9 kh\u00f4ng ch\u1ec9 m\u1ed9t phim.<\/p>\n

\u2013 Giai \u0111o\u1ea1n brainstorm t\u1ea1o nhi\u1ec1u h\u01b0\u1edbng \u00fd t\u01b0\u1edfng, sau \u0111\u00f3 nh\u00f3m ch\u1ecdn l\u1ecdc theo th\u00f4ng \u0111i\u1ec7p v\u00e0 ng\u00e2n s\u00e1ch.<\/p>\n

\u2013 Giai \u0111o\u1ea1n vi\u1ebft cho ra storyline, key visual v\u00e0 b\u1ea3n k\u1ecbch b\u1ea3n hai c\u1ed9t m\u00f4 t\u1ea3 t\u1eebng c\u1ea3nh theo th\u1eddi l\u01b0\u1ee3ng.<\/p>\n

\u2013 Giai \u0111o\u1ea1n ti\u1ec1n k\u1ef3 g\u1ed3m h\u1ecdp v\u1edbi \u0111\u1ea1o di\u1ec5n, duy\u1ec7t storyboard, ch\u1ecdn di\u1ec5n vi\u00ean v\u00e0 ch\u1ed1t ph\u01b0\u01a1ng \u00e1n quay.<\/p>\n

\u2013 Giai \u0111o\u1ea1n h\u1eadu k\u1ef3 \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi vi\u1ebft theo s\u00e1t b\u1ea3n d\u1ef1ng, ph\u1ea7n l\u1ed3ng ti\u1ebfng v\u00e0 nh\u1ea1c n\u1ec1n.<\/p>\n

Bi\u00ean k\u1ecbch th\u01b0\u1eddng c\u00f3 m\u1eb7t t\u1ea1i tr\u01b0\u1eddng quay \u0111\u1ec3 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng ph\u00e1t sinh, ch\u1eb3ng h\u1ea1n c\u00e2u tho\u1ea1i hay tr\u00ean gi\u1ea5y nh\u01b0ng di\u1ec5n vi\u00ean n\u00f3i ra l\u1ea1i g\u01b0\u1ee3ng. Nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng c\u1ee7a m\u1ea3ng n\u00e0y n\u1eb1m trong nh\u00f3m ng\u00e0nh truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c tin tuy\u1ec3n vi\u1ec7c l\u00e0m Qu\u1ea3ng c\u00e1o \/ Khuy\u1ebfn m\u00e3i \/ \u0110\u1ed1i ngo\u1ea1i<\/a> \u0111ang \u0111\u0103ng tr\u00ean CareerLink \u0111\u1ec3 n\u1eafm m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c m\u00e0 doanh nghi\u1ec7p th\u1ef1c s\u1ef1 y\u00eau c\u1ea7u.<\/p>\n

4. C\u00e1c d\u1ea1ng k\u1ecbch b\u1ea3n TVC th\u01b0\u1eddng d\u00f9ng<\/h2>\n

C\u1ea5u tr\u00fac quen thu\u1ed9c c\u1ee7a m\u1ed9t TVC m\u1edf b\u1eb1ng v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ea9y l\u00ean cao tr\u00e0o, \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p r\u1ed3i ch\u1ed1t b\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u00f9ng mnemonic th\u01b0\u01a1ng hi\u1ec7u, t\u1ee9c nh\u1ea1c hi\u1ec7u hay h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n l\u1eb7p l\u1ea1i \u1edf cu\u1ed1i phim. Tr\u00ean n\u1ec1n \u0111\u00f3, ng\u01b0\u1eddi vi\u1ebft ch\u1ecdn d\u1ea1ng th\u1ec3 hi\u1ec7n h\u1ee3p v\u1edbi ng\u00e0nh h\u00e0ng v\u00e0 ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n\n\n\n\n\n\n
D\u1ea1ng k\u1ecbch b\u1ea3n<\/th>\nKhi n\u00e0o n\u00ean d\u00f9ng<\/th>\n\u0110i\u1ec3m c\u1ea7n l\u01b0u \u00fd<\/th>\n<\/tr>\n<\/thead>\n
Demo s\u1ea3n ph\u1ea9m<\/td>\nC\u00f4ng n\u0103ng nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c: b\u1ed9t gi\u1eb7t, \u0111\u1ed3 gia d\u1ee5ng<\/td>\nHi\u1ec7u qu\u1ea3 tr\u00ecnh di\u1ec5n ph\u1ea3i c\u00f3 c\u01a1 s\u1edf, tr\u00e1nh ph\u00f3ng \u0111\u1ea1i<\/td>\n<\/tr>\n
T\u00ecnh hu\u1ed1ng h\u00e0i<\/td>\nH\u00e0ng ti\u00eau d\u00f9ng nhanh, \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb<\/td>\nTi\u1ebfng c\u01b0\u1eddi d\u1ec5 l\u1ea5n \u00e1t th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu s\u1ea3n ph\u1ea9m qu\u00e1 m\u1edd nh\u1ea1t<\/td>\n<\/tr>\n
Testimonial<\/td>\nC\u1ea7n c\u1ee7ng c\u1ed1 ni\u1ec1m tin t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u1eadt<\/td>\nL\u1eddi ch\u1ee9ng th\u1ef1c ph\u1ea3i trung th\u1ef1c, c\u00f3 t\u00e0i li\u1ec7u \u0111\u1ed1i chi\u1ebfu<\/td>\n<\/tr>\n
Slice of life<\/td>\nG\u1eafn th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u1ea3m x\u00fac gia \u0111\u00ecnh, d\u1ecbp l\u1ec5 T\u1ebft<\/td>\nC\u00e2u chuy\u1ec7n d\u1ec5 sa v\u00e0o m\u00f4-t\u00edp c\u0169 n\u1ebfu insight ch\u01b0a s\u1eafc<\/td>\n<\/tr>\n
So s\u00e1nh tr\u01b0\u1edbc v\u00e0 sau<\/td>\nHo\u00e1 m\u1ef9 ph\u1ea9m c\u00f3 thay \u0111\u1ed5i quan s\u00e1t \u0111\u01b0\u1ee3c<\/td>\nCh\u1ec9 so s\u00e1nh khi c\u00f3 t\u00e0i li\u1ec7u h\u1ee3p ph\u00e1p ch\u1ee9ng minh, tr\u00e1nh h\u1ea1 th\u1ea5p s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i n\u1ebfu ch\u01b0a \u0111\u1ee7 c\u0103n c\u1ee9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Vi\u1ec7c ch\u1ecdn d\u1ea1ng n\u00e0o ph\u1ee5 thu\u1ed9c th\u00f3i quen xem c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch s\u1ea3n xu\u1ea5t. M\u1ed9t k\u1ecbch b\u1ea3n slice of life quay nhi\u1ec1u b\u1ed1i c\u1ea3nh s\u1ebd t\u1ed1n k\u00e9m h\u01a1n h\u1eb3n k\u1ecbch b\u1ea3n demo g\u1ecdn trong studio.<\/p>\n

5. R\u00e0ng bu\u1ed9c ph\u00e1p lu\u1eadt khi vi\u1ebft n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/h2>\n

\u0110\u00e2y l\u00e0 ph\u1ea7n khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi vi\u1ebft tr\u1ebb v\u1ea5p ngay \u1edf b\u1ea3n k\u1ecbch b\u1ea3n \u0111\u1ea7u ti\u00ean. Theo ph\u00e1p lu\u1eadt v\u1ec1 qu\u1ea3ng c\u00e1o hi\u1ec7n h\u00e0nh, n\u1ed9i dung qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u01b0\u1ee3c sai s\u1ef1 th\u1eadt, kh\u00f4ng \u0111\u01b0\u1ee3c g\u00e2y hi\u1ec3u nh\u1ea7m v\u1ec1 t\u00ednh n\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng, c\u00f4ng d\u1ee5ng hay xu\u1ea5t x\u1ee9 h\u00e0ng ho\u00e1. So s\u00e1nh tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i c\u1ee7a t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n kh\u00e1c ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi c\u00f3 t\u00e0i li\u1ec7u h\u1ee3p ph\u00e1p ch\u1ee9ng minh, n\u1ebfu kh\u00f4ng s\u1ebd b\u1ecb coi l\u00e0 h\u00e0nh vi b\u1ecb c\u1ea5m. C\u00e1c c\u1ee5m mang t\u00ednh tuy\u1ec7t \u0111\u1ed1i nh\u01b0 “s\u1ed1 m\u1ed9t”, “h\u00e0ng \u0111\u1ea7u” hay “duy nh\u1ea5t” c\u0169ng ch\u1ec9 \u0111\u01b0\u1ee3c d\u00f9ng khi c\u00f3 t\u00e0i li\u1ec7u h\u1ee3p ph\u00e1p ch\u1ee9ng minh t\u01b0\u01a1ng t\u1ef1.<\/p>\n

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L\u01b0u \u00fd v\u1edbi nh\u00f3m h\u00e0ng ho\u00e1 \u0111\u1eb7c th\u00f9<\/strong><\/p>\n

\u2013 Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, th\u1ef1c ph\u1ea9m b\u1ea3o v\u1ec7 s\u1ee9c kho\u1ebb ph\u1ea3i xin x\u00e1c nh\u1eadn n\u1ed9i dung qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi ph\u00e1t s\u00f3ng.<\/p>\n

\u2013 S\u1ea3n ph\u1ea9m dinh d\u01b0\u1ee1ng d\u00f9ng cho tr\u1ebb nh\u1ecf c\u00f3 gi\u1edbi h\u1ea1n qu\u1ea3ng c\u00e1o r\u1ea5t ch\u1eb7t theo quy \u0111\u1ecbnh hi\u1ec7n h\u00e0nh.<\/p>\n

\u2013 B\u1ea1n n\u00ean \u0111\u1ed1i chi\u1ebfu v\u0103n b\u1ea3n ph\u00e1p lu\u1eadt m\u1edbi nh\u1ea5t v\u00e0 h\u1ecfi b\u1ed9 ph\u1eadn ph\u00e1p ch\u1ebf tr\u01b0\u1edbc khi ch\u1ed1t k\u1ecbch b\u1ea3n.<\/p>\n<\/div>\n

Trong th\u1ef1c t\u1ebf, agency th\u01b0\u1eddng c\u00f3 m\u1ed9t v\u00f2ng ki\u1ec3m tra ph\u00e1p l\u00fd tr\u01b0\u1edbc khi tr\u00ecnh kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi vi\u1ebft n\u1eafm c\u00e1c gi\u1edbi h\u1ea1n n\u00e0y t\u1eeb s\u1edbm s\u1ebd ti\u1ebft ki\u1ec7m nhi\u1ec1u v\u00f2ng s\u1eeda v\u00e0 gi\u1ea3m r\u1ee7i ro cho nh\u00e3n h\u00e0ng.<\/p>\n

6. K\u1ef9 n\u0103ng, n\u1ec1n t\u1ea3ng h\u1ecdc v\u1ea5n v\u00e0 portfolio<\/h2>\n

Kh\u00f4ng c\u00f3 ng\u00e0nh h\u1ecdc n\u00e0o \u0111\u00e0o t\u1ea1o ri\u00eang cho v\u1ecb tr\u00ed n\u00e0y, nh\u01b0ng sinh vi\u00ean Marketing, Truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n, B\u00e1o ch\u00ed, Ng\u1eef v\u0103n hay \u0110\u1ea1o di\u1ec5n \u0111i\u1ec7n \u1ea3nh truy\u1ec1n h\u00ecnh \u0111\u1ec1u c\u00f3 n\u1ec1n t\u1ea3ng d\u00f9ng \u0111\u01b0\u1ee3c. \u0110i\u1ec1u nh\u00e0 tuy\u1ec3n d\u1ee5ng quan t\u00e2m l\u00e0 kh\u1ea3 n\u0103ng bi\u1ebfn d\u00f2ng brief kh\u00f4 khan th\u00e0nh \u00fd t\u01b0\u1edfng quay \u0111\u01b0\u1ee3c, ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1ea3ng \u0111i\u1ec3m. Ngh\u1ec1 \u0111\u00f2i h\u1ecfi ba nh\u00f3m n\u0103ng l\u1ef1c song song.<\/p>\n

\u2013 T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u00ecm insight v\u00e0 di\u1ec5n gi\u1ea3i \u0111\u00fang m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng c\u1ee7a nh\u00e3n h\u00e0ng.<\/p>\n

\u2013 Kh\u1ea3 n\u0103ng k\u1ec3 chuy\u1ec7n g\u1ecdn trong khung th\u1eddi l\u01b0\u1ee3ng r\u1ea5t ng\u1eafn, bi\u1ebft \u0111\u1eb7t \u0111i\u1ec3m nh\u1ea5n \u1edf \u0111\u00e2u.<\/p>\n

\u2013 Hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 s\u1ea3n xu\u1ea5t phim \u0111\u1ec3 kh\u00f4ng vi\u1ebft ra c\u1ea3nh v\u01b0\u1ee3t qu\u00e1 ng\u00e2n s\u00e1ch cho ph\u00e9p.<\/p>\n

Portfolio quy\u1ebft \u0111\u1ecbnh ph\u1ea7n l\u1edbn c\u01a1 h\u1ed9i ph\u1ecfng v\u1ea5n. H\u1ed3 s\u01a1 t\u1ed1t cho ng\u01b0\u1eddi xem th\u1ea5y \u0111\u01b0\u1eddng \u0111i c\u1ee7a t\u01b0 duy, t\u1eeb brief t\u1edbi insight, big idea r\u1ed3i m\u1edbi \u0111\u1ebfn k\u1ecbch b\u1ea3n ho\u00e0n ch\u1ec9nh, thay v\u00ec ch\u1ec9 tr\u01b0ng ra v\u00e0i c\u00e2u ch\u1eef \u0111\u01b0\u1ee3c g\u1ecdt gi\u0169a.<\/p>\n

\n

Nh\u00e0 tuy\u1ec3n d\u1ee5ng kh\u1ed1i s\u00e1ng t\u1ea1o th\u01b0\u1eddng \u0111\u1ecdc ph\u1ea7n l\u1eadp lu\u1eadn tr\u01b0\u1edbc khi \u0111\u1ecdc c\u00e2u tho\u1ea1i, v\u00ec c\u00e2u ch\u1eef hay m\u00e0 l\u1ec7ch brief th\u00ec v\u1eabn ph\u1ea3i vi\u1ebft l\u1ea1i t\u1eeb \u0111\u1ea7u.<\/em><\/p>\n<\/blockquote>\n

\n

G\u1ee3i \u00fd x\u00e2y d\u1ef1ng portfolio cho ng\u01b0\u1eddi m\u1edbi<\/strong><\/p>\n

\u2013 T\u1ef1 ch\u1ecdn m\u1ed9t nh\u00e3n h\u00e0ng c\u00f3 th\u1eadt, vi\u1ebft brief gi\u1ea3 \u0111\u1ecbnh r\u1ed3i tr\u00ecnh b\u00e0y quy tr\u00ecnh t\u1eeb insight t\u1edbi k\u1ecbch b\u1ea3n.<\/p>\n

\u2013 Tr\u00ecnh b\u00e0y k\u1ecbch b\u1ea3n \u0111\u00fang chu\u1ea9n hai c\u1ed9t \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc th\u1ea5y b\u1ea1n hi\u1ec3u ng\u00f4n ng\u1eef s\u1ea3n xu\u1ea5t.<\/p>\n

\u2013 Tham gia s\u00e2n ch\u01a1i s\u00e1ng t\u1ea1o nh\u01b0 Vietnam Young Lions hay gi\u1ea3i th\u01b0\u1edfng ng\u00e0nh \u0111\u1ec3 c\u00f3 t\u00e1c ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ea9m \u0111\u1ecbnh.<\/p>\n<\/div>\n

\"chuy\u00ean<\/p>\n

7. N\u01a1i l\u00e0m vi\u1ec7c v\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ngh\u1ec1<\/h2>\n

V\u1ecb tr\u00ed chuy\u00ean vi\u00ean bi\u00ean k\u1ecbch qu\u1ea3ng c\u00e1o TVC th\u01b0\u1eddng \u0111\u1ea7u qu\u00e2n cho agency s\u00e1ng t\u1ea1o, n\u01a1i t\u1eadp trung ph\u1ea7n l\u1edbn d\u1ef1 \u00e1n c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng l\u1edbn. M\u1ed9t s\u1ed1 kh\u00e1c l\u00e0m t\u1ea1i production house, thi\u00ean v\u1ec1 kh\u00e2u s\u1ea3n xu\u1ea5t v\u00e0 c\u1ea7n ng\u01b0\u1eddi vi\u1ebft hi\u1ec3u ng\u00f4n ng\u1eef h\u00ecnh \u1ea3nh. Ph\u00f2ng marketing c\u1ee7a nh\u00e3n h\u00e0ng c\u0169ng tuy\u1ec3n v\u1ecb tr\u00ed n\u00e0y \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng n\u1ed9i dung, c\u00f2n nh\u00f3m l\u00e0m t\u1ef1 do nh\u1eadn k\u1ecbch b\u1ea3n theo d\u1ef1 \u00e1n.<\/p>\n

L\u1ed9 tr\u00ecnh trong agency \u0111i theo c\u00e1c n\u1ea5c kh\u00e1 r\u00f5, d\u00f9 t\u1ed1c \u0111\u1ed9 \u0111i l\u00ean ph\u1ee5 thu\u1ed9c n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n, ch\u1ea5t l\u01b0\u1ee3ng d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c giao v\u00e0 quy m\u00f4 c\u00f4ng ty.<\/p>\n

\u2013 Intern copywriter h\u1ecdc c\u00e1ch \u0111\u1ecdc brief v\u00e0 h\u1ed7 tr\u1ee3 nh\u00f3m s\u00e1ng t\u1ea1o trong c\u00e1c bu\u1ed5i brainstorm.<\/p>\n

\u2013 Junior copywriter b\u1eaft \u0111\u1ea7u vi\u1ebft k\u1ecbch b\u1ea3n cho h\u1ea1ng m\u1ee5c nh\u1ecf d\u01b0\u1edbi s\u1ef1 k\u00e8m c\u1eb7p c\u1ee7a ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc.<\/p>\n

\u2013 Senior copywriter ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u00ednh v\u1ec1 \u00fd t\u01b0\u1edfng v\u00e0 tr\u1ef1c ti\u1ebfp tr\u00ecnh b\u00e0y tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng.<\/p>\n

\u2013 Creative group head d\u1eabn m\u1ed9t nh\u00f3m s\u00e1ng t\u1ea1o, creative director \u0111\u1ecbnh h\u01b0\u1edbng s\u00e1ng t\u1ea1o cho nhi\u1ec1u kh\u00e1ch h\u00e0ng.<\/p>\n

Thu nh\u1eadp ch\u00eanh l\u1ec7ch \u0111\u00e1ng k\u1ec3 gi\u1eefa agency n\u1ed9i \u0111\u1ecba v\u00e0 agency \u0111a qu\u1ed1c gia, \u0111\u1ed3ng th\u1eddi thay \u0111\u1ed5i theo s\u1ed1 n\u0103m kinh nghi\u1ec7m c\u00f9ng danh m\u1ee5c d\u1ef1 \u00e1n \u0111\u00e3 l\u00e0m.<\/p>\n

8. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Kh\u00f4ng h\u1ecdc truy\u1ec1n th\u00f4ng c\u00f3 l\u00e0m bi\u00ean k\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c kh\u00f4ng?<\/em><\/strong><\/p>\n

\u0110\u01b0\u1ee3c, v\u00e0 th\u1ef1c t\u1ebf nhi\u1ec1u ng\u01b0\u1eddi trong ngh\u1ec1 xu\u1ea5t ph\u00e1t t\u1eeb ng\u00e0nh kh\u00e1c. \u0110i\u1ec1u c\u1ea7n chu\u1ea9n b\u1ecb l\u00e0 portfolio th\u1ec3 hi\u1ec7n t\u01b0 duy t\u1eeb brief t\u1edbi \u00fd t\u01b0\u1edfng, c\u1ed9ng th\u00eam hi\u1ec3u bi\u1ebft v\u1ec1 quy tr\u00ecnh s\u1ea3n xu\u1ea5t phim qu\u1ea3ng c\u00e1o. M\u1ed9t kho\u00e1 copywriting ng\u1eafn h\u1ea1n ho\u1eb7c k\u1ef3 th\u1ef1c t\u1eadp t\u1ea1i agency gi\u00fap r\u00fat ng\u1eafn qu\u00e3ng l\u00e0m quen.<\/p>\n

2. K\u1ecbch b\u1ea3n TVC hai c\u1ed9t \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/strong><\/p>\n

C\u1ed9t tr\u00e1i m\u00f4 t\u1ea3 h\u00ecnh \u1ea3nh t\u1eebng c\u1ea3nh g\u1ed3m b\u1ed1i c\u1ea3nh, h\u00e0nh \u0111\u1ed9ng v\u00e0 c\u1ee1 c\u1ea3nh, c\u1ed9t ph\u1ea3i ghi ph\u1ea7n ti\u1ebfng g\u1ed3m l\u1eddi tho\u1ea1i, voice-over, nh\u1ea1c n\u1ec1n v\u00e0 ti\u1ebfng \u0111\u1ed9ng. M\u1ed7i c\u1ea3nh k\u00e8m th\u1eddi l\u01b0\u1ee3ng d\u1ef1 ki\u1ebfn t\u00ednh b\u1eb1ng gi\u00e2y \u0111\u1ec3 kh\u1edbp khung ph\u00e1t s\u00f3ng \u0111\u00e3 mua.<\/p>\n

3. Bi\u00ean k\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 ph\u1ea3i ra tr\u01b0\u1eddng quay kh\u00f4ng?<\/em><\/strong><\/p>\n

Trong ph\u1ea7n l\u1edbn d\u1ef1 \u00e1n l\u00e0 c\u00f3. Ng\u01b0\u1eddi vi\u1ebft theo s\u00e1t \u0111\u1ec3 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng ph\u00e1t sinh, ch\u1ec9nh l\u1eddi tho\u1ea1i cho t\u1ef1 nhi\u00ean khi di\u1ec5n vi\u00ean th\u1ec3 hi\u1ec7n v\u00e0 gi\u1eef \u0111\u00fang \u00fd \u0111\u1ed3 ban \u0111\u1ea7u qua c\u00e1c b\u1ea3n d\u1ef1ng h\u1eadu k\u1ef3.<\/p>\n

Nh\u00ecn t\u1ed5ng th\u1ec3, chuy\u00ean vi\u00ean bi\u00ean k\u1ecbch qu\u1ea3ng c\u00e1o TVC<\/strong> l\u00e0 c\u00f4ng vi\u1ec7c \u0111\u1ee9ng gi\u1eefa s\u00e1ng t\u1ea1o v\u00e0 k\u1ef7 lu\u1eadt th\u01b0\u01a1ng m\u1ea1i, n\u01a1i \u00fd t\u01b0\u1edfng hay v\u1eabn ph\u1ea3i v\u1eeba khung ba m\u01b0\u01a1i gi\u00e2y, v\u1eeba ng\u00e2n s\u00e1ch v\u00e0 v\u1eeba quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt. N\u1ebfu b\u1ea1n th\u00edch k\u1ec3 chuy\u1ec7n ng\u1eafn g\u1ecdn, ch\u1ecbu \u0111\u01b0\u1ee3c nhi\u1ec1u v\u00f2ng s\u1eeda v\u00e0 s\u1eb5n s\u00e0ng h\u1ecdc ng\u00f4n ng\u1eef s\u1ea3n xu\u1ea5t phim, \u0111\u00e2y l\u00e0 h\u01b0\u1edbng \u0111i \u0111\u00e1ng c\u00e2n nh\u1eafc trong kh\u1ed1i s\u00e1ng t\u1ea1o ng\u00e0nh truy\u1ec1n th\u00f4ng.<\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o, m\u00f4 t\u1ea3 c\u00e1ch v\u1eadn h\u00e0nh ph\u1ed5 bi\u1ebfn c\u1ee7a ngh\u1ec1 t\u1ea1i th\u1eddi \u0111i\u1ec3m bi\u00ean so\u1ea1n. Quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o, y\u00eau c\u1ea7u tuy\u1ec3n d\u1ee5ng v\u00e0 c\u00e1ch t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo t\u1eebng doanh nghi\u1ec7p v\u00e0 t\u1eebng th\u1eddi \u0111i\u1ec3m, v\u00ec v\u1eady b\u1ea1n n\u00ean \u0111\u1ed1i chi\u1ebfu v\u1edbi v\u0103n b\u1ea3n ph\u00e1p lu\u1eadt hi\u1ec7n h\u00e0nh c\u00f9ng tin tuy\u1ec3n d\u1ee5ng m\u1edbi nh\u1ea5t.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t m\u1ea9u phim qu\u1ea3ng c\u00e1o d\u00e0i ba m\u01b0\u01a1i gi\u00e2y c\u00f3 th\u1ec3 ng\u1ed1n h\u00e0ng th\u00e1ng chu\u1ea9n b\u1ecb, v\u00e0 ng\u01b0\u1eddi \u0111\u1eb7t n\u1ec1n m\u00f3ng cho n\u00f3 l\u00e0 ng\u01b0\u1eddi …<\/p>\n","protected":false},"author":58,"featured_media":28970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-29214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=29214"}],"version-history":[{"count":1,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29214\/revisions"}],"predecessor-version":[{"id":29215,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29214\/revisions\/29215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/28970"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=29214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=29214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=29214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}