{"id":29182,"date":"2026-09-07T14:45:00","date_gmt":"2026-09-07T07:45:00","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=29182"},"modified":"2026-09-07T16:14:13","modified_gmt":"2026-09-07T09:14:13","slug":"nhiep-anh-gia-san-pham","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/nhiep-anh-gia-san-pham","title":{"rendered":"Nhi\u1ebfp \u1ea3nh gia s\u1ea3n ph\u1ea9m l\u00e0m g\u00ec, c\u1ea7n k\u1ef9 thu\u1eadt v\u00e0 thi\u1ebft b\u1ecb ra sao"},"content":{"rendered":"

T\u1ea5m \u1ea3nh l\u00e0 th\u1ee9 ng\u01b0\u1eddi mua nh\u00ecn th\u1ea5y tr\u01b0\u1edbc khi b\u1ea5m n\u00fat \u0111\u1eb7t h\u00e0ng, n\u00ean nh\u00e3n h\u00e0ng v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n t\u1edbi ng\u01b0\u1eddi ch\u1ee5p chuy\u00ean tr\u00e1ch. C\u00f4ng vi\u1ec7c c\u1ee7a nhi\u1ebfp \u1ea3nh gia s\u1ea3n ph\u1ea9m<\/strong> thi\u00ean v\u1ec1 ki\u1ec3m so\u00e1t \u00e1nh s\u00e1ng, m\u00e0u s\u1eafc v\u00e0 \u0111\u1ed9 n\u00e9t, kh\u00e1c h\u1eb3n ch\u1ee5p th\u1eddi trang hay s\u1ef1 ki\u1ec7n. B\u00e0i vi\u1ebft m\u00f4 t\u1ea3 d\u1ea1ng \u1ea3nh, k\u1ef9 thu\u1eadt c\u1ed1t l\u00f5i v\u00e0 l\u1ed9 tr\u00ecnh ngh\u1ec1.<\/p>\n

\"nhi\u1ebfp<\/p>\n

\n

T\u1ed5ng quan nhanh<\/strong><\/p>\n

\u2013 Ngh\u1ec1 n\u00e0y t\u1ea1o ra \u1ea3nh b\u00e1n h\u00e0ng g\u1ed3m \u1ea3nh n\u1ec1n tr\u1eafng, \u1ea3nh ng\u1eef c\u1ea3nh, \u1ea3nh chi ti\u1ebft v\u00e0 \u1ea3nh 360 \u0111\u1ed9.<\/p>\n

\u2013 K\u1ef9 thu\u1eadt c\u1ed1t l\u00f5i l\u00e0 b\u1ed1 tr\u00ed \u00e1nh s\u00e1ng, ki\u1ec3m so\u00e1t ph\u1ea3n chi\u1ebfu v\u00e0 gi\u1eef m\u00e0u \u0111\u00fang v\u1edbi s\u1ea3n ph\u1ea9m th\u1eadt.<\/p>\n

\u2013 B\u1ed9 c\u00f4ng c\u1ee5 g\u1ed3m m\u00e1y full-frame, \u1ed1ng macro 100mm, \u0111\u00e8n studio, Capture One, Lightroom v\u00e0 Photoshop.<\/p>\n

\u2013 N\u01a1i l\u00e0m vi\u1ec7c g\u1ed3m studio th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ph\u00f2ng marketing nh\u00e3n h\u00e0ng, agency v\u00e0 h\u00ecnh th\u1ee9c t\u1ef1 do.<\/p>\n<\/div>\n

1. Nhi\u1ebfp \u1ea3nh gia s\u1ea3n ph\u1ea9m l\u00e0 ai v\u00e0 l\u00e0m nh\u1eefng g\u00ec<\/h2>\n

Nhi\u1ebfp \u1ea3nh gia s\u1ea3n ph\u1ea9m (Product Photographer) l\u00e0 ng\u01b0\u1eddi ch\u1ee5p v\u00e0 x\u1eed l\u00fd h\u00ecnh \u1ea3nh h\u00e0ng h\u00f3a \u0111\u1ec3 ph\u1ee5c v\u1ee5 vi\u1ec7c b\u00e1n h\u00e0ng, qu\u1ea3ng c\u00e1o v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Kh\u00e1c v\u1edbi ng\u01b0\u1eddi ch\u1ee5p ph\u00f3ng s\u1ef1 ch\u1ec9 ghi l\u1ea1i kho\u1ea3nh kh\u1eafc c\u00f3 s\u1eb5n, ng\u01b0\u1eddi l\u00e0m m\u1ea3ng n\u00e0y t\u1ef1 d\u1ef1ng n\u00ean to\u00e0n b\u1ed9 khung h\u00ecnh: ch\u1ecdn n\u1ec1n, \u0111\u1eb7t \u0111\u1ea1o c\u1ee5, s\u1eafp \u0111\u00e8n r\u1ed3i tinh ch\u1ec9nh t\u1eebng milimet v\u1ecb tr\u00ed m\u00f3n h\u00e0ng. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi xem hi\u1ec3u \u0111\u00fang h\u00ecnh d\u00e1ng, ch\u1ea5t li\u1ec7u v\u00e0 k\u00edch c\u1ee1 c\u1ee7a th\u1ee9 h\u1ecd s\u1eafp mua.<\/p>\n

V\u00ec g\u1eafn v\u1edbi th\u01b0\u01a1ng m\u1ea1i, t\u1ea5m \u1ea3nh \u1edf \u0111\u00e2y b\u1ecb r\u00e0ng bu\u1ed9c b\u1edfi kh\u00e1 nhi\u1ec1u y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt: s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed quy \u0111\u1ecbnh t\u1ef7 l\u1ec7 khung h\u00ecnh v\u00e0 m\u00e0u n\u1ec1n, c\u00f2n nh\u00e3n h\u00e0ng c\u00f3 b\u1ed9 h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u ri\u00eang v\u1ec1 t\u00f4ng m\u00e0u v\u00e0 phong c\u00e1ch. N\u1ebfu b\u1ea1n mu\u1ed1n n\u1eafm b\u1ee9c tranh chung c\u1ee7a ng\u00e0nh, b\u00e0i Photographer l\u00e0 g\u00ec \u2013 t\u00ecm hi\u1ec3u v\u1ec1 ngh\u1ec1 nhi\u1ebfp \u1ea3nh<\/a> cung c\u1ea5p n\u1ec1n t\u1ea3ng h\u1eefu \u00edch.<\/p>\n

M\u1ed9t \u0111i\u1ec3m \u00edt ng\u01b0\u1eddi m\u1edbi \u0111\u1ec3 \u00fd l\u00e0 tr\u00e1ch nhi\u1ec7m v\u1edbi t\u00ednh trung th\u1ef1c c\u1ee7a h\u00ecnh \u1ea3nh. \u1ea2nh ch\u1ec9nh qu\u00e1 tay khi\u1ebfn m\u00e0u son, m\u00e0u v\u1ea3i hay \u0111\u1ed9 b\u00f3ng kim lo\u1ea1i l\u1ec7ch so v\u1edbi h\u00e0ng th\u1eadt s\u1ebd k\u00e9o theo \u0111\u01a1n ho\u00e0n tr\u1ea3 v\u00e0 \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c.<\/p>\n

2. C\u00e1c d\u1ea1ng \u1ea3nh s\u1ea3n ph\u1ea9m v\u00e0 y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt \u0111i k\u00e8m<\/h2>\n

M\u1ed9t d\u1ef1 \u00e1n ch\u1ee5p hi\u1ebfm khi ch\u1ec9 c\u1ea7n m\u1ed9t ki\u1ec3u \u1ea3nh. Nh\u00e3n h\u00e0ng th\u01b0\u1eddng \u0111\u1eb7t tr\u1ecdn b\u1ed9 g\u1ed3m \u1ea3nh ch\u00ednh hi\u1ec3n th\u1ecb tr\u00ean trang danh m\u1ee5c, v\u00e0i \u1ea3nh ph\u1ee5 m\u00f4 t\u1ea3 chi ti\u1ebft v\u00e0 m\u1ed9t s\u1ed1 \u1ea3nh d\u00f9ng cho qu\u1ea3ng c\u00e1o ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i. M\u1ed7i d\u1ea1ng c\u00f3 m\u1ee5c \u0111\u00edch ri\u00eang n\u00ean c\u00e1ch s\u1eafp \u0111\u00e8n, ch\u1ecdn \u1ed1ng k\u00ednh v\u00e0 xu\u1ea5t file c\u0169ng kh\u00e1c nhau.<\/p>\n\n\n\n\n\n\n\n\n\n\n
D\u1ea1ng \u1ea3nh<\/th>\nM\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng<\/th>\nY\u00eau c\u1ea7u k\u1ef9 thu\u1eadt<\/th>\n<\/tr>\n<\/thead>\n
\u1ea2nh n\u1ec1n tr\u1eafng<\/td>\n\u1ea2nh ch\u00ednh tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/td>\nN\u1ec1n tr\u1eafng \u0111\u1ed3ng nh\u1ea5t, t\u00e1ch n\u1ec1n s\u1ea1ch, s\u1ea3n ph\u1ea9m chi\u1ebfm ph\u1ea7n l\u1edbn khung h\u00ecnh theo t\u1ef7 l\u1ec7 v\u00e0 k\u00edch th\u01b0\u1edbc s\u00e0n y\u00eau c\u1ea7u (thay \u0111\u1ed5i theo t\u1eebng s\u00e0n v\u00e0 t\u1eebng th\u1eddi \u0111i\u1ec3m, c\u1ea7n ki\u1ec3m tra t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn c\u1ee7a s\u00e0n)<\/td>\n<\/tr>\n
\u1ea2nh ng\u1eef c\u1ea3nh (lifestyle)<\/td>\nQu\u1ea3ng c\u00e1o, banner chi\u1ebfn d\u1ecbch, m\u1ea1ng x\u00e3 h\u1ed9i<\/td>\n\u00c1nh s\u00e1ng m\u1ec1m, c\u00f3 b\u1ed1i c\u1ea3nh v\u00e0 \u0111\u1ea1o c\u1ee5, ch\u1eeba kho\u1ea3ng tr\u1ed1ng \u0111\u1eb7t ch\u1eef<\/td>\n<\/tr>\n
\u1ea2nh chi ti\u1ebft ch\u1ea5t li\u1ec7u<\/td>\nM\u00f4 t\u1ea3 \u0111\u01b0\u1eddng may, v\u00e2n g\u1ed7, b\u1ec1 m\u1eb7t kim lo\u1ea1i<\/td>\n\u1ed0ng macro, \u0111\u00e8n xi\u00ean t\u1ea1o b\u00f3ng \u0111\u1ed5 nh\u1eb9 l\u00e0m n\u1ed5i k\u1ebft c\u1ea5u, gh\u00e9p focus stacking<\/td>\n<\/tr>\n
\u1ea2nh 360 \u0111\u1ed9<\/td>\nTrang chi ti\u1ebft cho ph\u00e9p ng\u01b0\u1eddi mua xoay xem<\/td>\nB\u00e0n xoay chia 24\u201336 khung, \u00e1nh s\u00e1ng v\u00e0 v\u1ecb tr\u00ed m\u00e1y c\u1ed1 \u0111\u1ecbnh<\/td>\n<\/tr>\n
\u1ea2nh flat lay<\/td>\nB\u1ed9 s\u01b0u t\u1eadp, combo qu\u00e0 t\u1eb7ng, m\u1ef9 ph\u1ea9m<\/td>\nM\u00e1y \u0111\u1eb7t vu\u00f4ng g\u00f3c t\u1eeb tr\u00ean xu\u1ed1ng, \u00e1nh s\u00e1ng d\u00e0n kh\u1eafp m\u1eb7t n\u1ec1n, b\u1ed1 c\u1ee5c theo l\u01b0\u1edbi<\/td>\n<\/tr>\n
\u1ea2nh \u0111\u1ed3 \u0103n<\/td>\nTh\u1ef1c \u0111\u01a1n, \u1ee9ng d\u1ee5ng \u0111\u1eb7t m\u00f3n, bao b\u00ec<\/td>\nCh\u1ee5p nhanh khi m\u00f3n c\u00f2n t\u01b0\u01a1i, \u0111\u00e8n ng\u01b0\u1ee3c t\u1ea1o \u0111\u1ed9 trong, c\u1ea7n ng\u01b0\u1eddi t\u1ea1o ki\u1ec3u m\u00f3n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

B\u1ea3ng tr\u00ean cho th\u1ea5y c\u00f9ng m\u1ed9t m\u00f3n h\u00e0ng c\u00f3 th\u1ec3 ph\u1ea3i ch\u1ee5p theo b\u1ed1n t\u1edbi n\u0103m c\u00e1ch trong m\u1ed9t bu\u1ed5i. Ng\u01b0\u1eddi ch\u1ee5p gi\u00e0u kinh nghi\u1ec7m th\u01b0\u1eddng x\u1ebfp l\u1ecbch theo nh\u00f3m \u00e1nh s\u00e1ng, l\u00e0m h\u1ebft c\u00e1c \u1ea3nh d\u00f9ng chung m\u1ed9t setup r\u1ed3i m\u1edbi \u0111\u1ed5i \u0111\u00e8n, nh\u1edd v\u1eady r\u00fat ng\u1eafn th\u1eddi gian bu\u1ed5i ch\u1ee5p.<\/p>\n

3. Ngh\u1ec1 n\u00e0y kh\u00e1c g\u00ec nhi\u1ebfp \u1ea3nh th\u1eddi trang, s\u1ef1 ki\u1ec7n v\u00e0 ch\u00e2n dung<\/h2>\n

\u0110i\u1ec3m ph\u00e2n bi\u1ec7t d\u1ec5 nh\u1eadn ra n\u1eb1m \u1edf \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ee9ng tr\u01b0\u1edbc \u1ed1ng k\u00ednh. Nhi\u1ebfp \u1ea3nh ch\u00e2n dung v\u00e0 th\u1eddi trang l\u00e0m vi\u1ec7c v\u1edbi con ng\u01b0\u1eddi n\u00ean k\u1ef9 n\u0103ng d\u1ed3n v\u00e0o giao ti\u1ebfp v\u00e0 b\u1eaft bi\u1ec3u c\u1ea3m; nhi\u1ebfp \u1ea3nh s\u1ef1 ki\u1ec7n ch\u1ea1y theo d\u00f2ng th\u1eddi gian kh\u00f4ng l\u1eb7p l\u1ea1i, \u0111\u00f2i h\u1ecfi ph\u1ea3n x\u1ea1 nhanh trong \u0111i\u1ec1u ki\u1ec7n \u00e1nh s\u00e1ng c\u00f3 s\u1eb5n. Trong khi \u0111\u00f3, ng\u01b0\u1eddi ch\u1ee5p \u1ea3nh th\u01b0\u01a1ng m\u1ea1i l\u00e0m vi\u1ec7c v\u1edbi v\u1eadt th\u1ec3 t\u0129nh, c\u00f3 to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t b\u1ed1i c\u1ea3nh v\u00e0 b\u1ecb \u0111\u00e1nh gi\u00e1 b\u1eb1ng \u0111\u1ed9 ch\u00ednh x\u00e1c h\u01a1n l\u00e0 \u0111\u1ed9 bay b\u1ed5ng.<\/p>\n

\u2013 \u1ea2nh th\u1eddi trang \u0111\u1ec1 cao c\u1ea3m x\u00fac, c\u00f2n \u1ea3nh h\u00e0ng h\u00f3a \u0111\u1ec1 cao \u0111\u1ed9 trung th\u1ef1c c\u1ee7a m\u00e0u v\u00e0 ch\u1ea5t li\u1ec7u.<\/p>\n

\u2013 \u1ea2nh s\u1ef1 ki\u1ec7n ch\u1ea5p nh\u1eadn nhi\u1ec5u h\u1ea1t \u0111\u1ec3 b\u1eaft k\u1ecbp kho\u1ea3nh kh\u1eafc, \u1ea3nh th\u01b0\u01a1ng m\u1ea1i ch\u1ee5p ISO th\u1ea5p tr\u00ean ch\u00e2n m\u00e1y.<\/p>\n

\u2013 \u1ea2nh ch\u00e2n dung t\u00ednh ti\u1ec1n theo bu\u1ed5i, \u1ea3nh h\u00e0ng h\u00f3a t\u00ednh theo s\u1ed1 m\u00e3 h\u00e0ng ho\u1eb7c s\u1ed1 \u1ea3nh b\u00e0n giao.<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y k\u00e9o theo k\u1ef3 v\u1ecdng kh\u00e1c nhau t\u1eeb nh\u00e0 tuy\u1ec3n d\u1ee5ng. B\u1ea1n c\u00f3 th\u1ec3 xem tin tuy\u1ec3n d\u1ee5ng vi\u1ec7c l\u00e0m Ngh\u1ec7 thu\u1eadt \/ Thi\u1ebft k\u1ebf \/ Gi\u1ea3i tr\u00ed<\/a> tr\u00ean CareerLink \u0111\u1ec3 \u0111\u1ed1i chi\u1ebfu y\u00eau c\u1ea7u th\u1ef1c t\u1ebf m\u00e0 c\u00e1c studio v\u00e0 nh\u00e3n h\u00e0ng \u0111ang \u0111\u1eb7t ra cho t\u1eebng h\u01b0\u1edbng ch\u1ee5p, trong \u0111\u00f3 nhi\u1ec1u tin n\u00eau r\u00f5 s\u1ed1 m\u00e3 h\u00e0ng c\u1ea7n x\u1eed l\u00fd m\u1ed7i ng\u00e0y.<\/p>\n

4. K\u1ef9 thu\u1eadt c\u1ed1t l\u00f5i c\u1ea7n th\u00e0nh th\u1ea1o<\/h2>\n

Ph\u1ea7n chuy\u00ean m\u00f4n c\u1ee7a ngh\u1ec1 n\u1eb1m g\u1ecdn trong b\u1ed1n nh\u00f3m k\u1ef9 thu\u1eadt: d\u1ef1ng \u00e1nh s\u00e1ng, kh\u1ed1ng ch\u1ebf ph\u1ea3n chi\u1ebfu, gi\u1eef \u0111\u1ed9 n\u00e9t to\u00e0n s\u1ea3n ph\u1ea9m v\u00e0 ki\u1ec3m so\u00e1t m\u00e0u. C\u00e1c nh\u00f3m n\u00e0y li\u00ean quan ch\u1eb7t v\u1edbi nhau, v\u00ec m\u1ed9t thay \u0111\u1ed5i nh\u1ecf \u1edf v\u1ecb tr\u00ed \u0111\u00e8n k\u00e9o theo thay \u0111\u1ed5i \u1edf kh\u1ea9u \u0111\u1ed9 l\u1eabn c\u00e2n b\u1eb1ng tr\u1eafng.<\/p>\n

B\u1ed1 tr\u00ed \u00e1nh s\u00e1ng<\/h3>\n

B\u1ed9 \u0111\u00e8n c\u01a1 b\u1ea3n g\u1ed3m m\u1ed9t ngu\u1ed3n ch\u00ednh \u0111\u1eb7t ch\u1ebfch kho\u1ea3ng 45 \u0111\u1ed9 qua softbox \u0111\u1ec3 t\u1ea1o kh\u1ed1i, c\u00f9ng m\u1ed9t t\u1ea5m h\u1eaft s\u00e1ng b\u00f9 v\u00e0o v\u00f9ng t\u1ed1i. V\u1edbi m\u00f3n nh\u1ecf nh\u01b0 trang s\u1ee9c hay linh ki\u1ec7n, l\u1ec1u t\u00e1n s\u00e1ng (light tent) gi\u00fap bao \u00e1nh s\u00e1ng kh\u1eafp b\u1ec1 m\u1eb7t v\u00e0 lo\u1ea1i b\u1ecf b\u00f3ng \u0111\u1ed5 g\u1eaft.<\/p>\n

Ki\u1ec3m so\u00e1t ph\u1ea3n chi\u1ebfu v\u00e0 \u0111\u1ed9 n\u00e9t<\/h3>\n

V\u1eadt li\u1ec7u b\u00f3ng nh\u01b0 th\u1ee7y tinh, kim lo\u1ea1i hay nh\u1ef1a tr\u00e1ng g\u01b0\u01a1ng ph\u1ea3n chi\u1ebfu m\u1ecdi th\u1ee9 quanh n\u00f3, k\u1ec3 c\u1ea3 ng\u01b0\u1eddi ch\u1ee5p, n\u00ean c\u1ea7n d\u1ef1ng t\u1ea5m t\u1ea3n s\u00e1ng l\u1edbn bao quanh ho\u1eb7c ch\u1ee5p qua khe h\u1edf c\u1ee7a t\u1ea5m ch\u1eafn. V\u1ec1 \u0111\u1ed9 n\u00e9t, kh\u1ea9u \u0111\u1ed9 f\/8 \u0111\u1ebfn f\/11 cho v\u00f9ng \u1ea3nh r\u00f5 h\u1ee3p l\u00fd, c\u00f2n s\u1ea3n ph\u1ea9m d\u00e0i \u0111\u1eb7t ch\u00e9o c\u1ea7n k\u1ef9 thu\u1eadt focus stacking gh\u00e9p nhi\u1ec1u t\u1ea5m l\u1ea5y n\u00e9t \u0111\u1ec3 gi\u1eef \u0111\u1ed9 s\u1eafc t\u1eeb \u0111\u1ea7u t\u1edbi cu\u1ed1i.<\/p>\n

\n

L\u01b0u \u00fd v\u1ec1 m\u00e0u s\u1eafc<\/strong><\/p>\n

\u2013 B\u1ea1n n\u00ean \u0111\u1eb7t b\u1ea3ng m\u00e0u tham chi\u1ebfu nh\u01b0 X-Rite ColorChecker v\u00e0o khung h\u00ecnh \u0111\u1ea7u c\u1ee7a m\u1ed7i setup \u0111\u00e8n.<\/p>\n

\u2013 C\u00e2n b\u1eb1ng tr\u1eafng n\u00ean \u0111\u1eb7t b\u1eb1ng s\u1ed1 Kelvin c\u1ed1 \u0111\u1ecbnh thay v\u00ec ch\u1ebf \u0111\u1ed9 t\u1ef1 \u0111\u1ed9ng, tr\u00e1nh l\u1ec7ch m\u00e0u gi\u1eefa c\u00e1c t\u1ea5m.<\/p>\n

\u2013 M\u00e0n h\u00ecnh c\u1ea7n hi\u1ec7u chu\u1ea9n \u0111\u1ecbnh k\u1ef3, n\u1ebfu kh\u00f4ng b\u1ea3n ch\u1ec9nh c\u1ee7a b\u1ea1n s\u1ebd kh\u00e1c th\u1ee9 kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y.<\/p>\n<\/div>\n

Ba thao t\u00e1c tr\u00ean nghe c\u00f3 v\u1ebb nh\u1ecf nh\u01b0ng quy\u1ebft \u0111\u1ecbnh vi\u1ec7c kh\u00e1ch h\u00e0ng duy\u1ec7t \u1ea3nh trong m\u1ed9t v\u00f2ng hay ba v\u00f2ng. V\u1edbi ng\u00e0nh th\u1eddi trang v\u00e0 m\u1ef9 ph\u1ea9m, ch\u1ec9 l\u1ec7ch m\u1ed9t ch\u00fat s\u1eafc \u0111\u1ed9 l\u00e0 c\u1ea3 b\u1ed9 \u1ea3nh ph\u1ea3i ch\u1ec9nh l\u1ea1i.<\/p>\n

5. Quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u1eeb nh\u1eadn brief t\u1edbi b\u00e0n giao<\/h2>\n

M\u1ed9t d\u1ef1 \u00e1n c\u1ee7a nhi\u1ebfp \u1ea3nh gia s\u1ea3n ph\u1ea9m v\u1eadn h\u00e0nh kh\u00e1 gi\u1ed1ng d\u00e2y chuy\u1ec1n, m\u1ed7i b\u01b0\u1edbc c\u00f3 s\u1ea3n ph\u1ea9m b\u00e0n giao ri\u00eang. Ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 l\u00e2u n\u0103m hi\u1ebfm khi c\u1ea7m m\u00e1y ngay sau khi nh\u1eadn y\u00eau c\u1ea7u, b\u1edfi ph\u1ea7n l\u1edbn r\u1ee7i ro ph\u00e1t sinh t\u1eeb kh\u00e2u chu\u1ea9n b\u1ecb ch\u1ee9 kh\u00f4ng ph\u1ea3i kh\u00e2u b\u1ea5m m\u00e1y.<\/p>\n

\u2013 Nh\u1eadn brief v\u00e0 l\u00e0m r\u00f5 s\u1ed1 m\u00e3 h\u00e0ng, d\u1ea1ng \u1ea3nh c\u1ea7n ch\u1ee5p c\u00f9ng h\u1ea1n b\u00e0n giao t\u1eebng \u0111\u1ee3t.<\/p>\n

\u2013 D\u1ef1ng moodboard v\u1ec1 t\u00f4ng m\u00e0u, ki\u1ec3u \u00e1nh s\u00e1ng v\u00e0 b\u1ed1 c\u1ee5c \u0111\u1ec3 kh\u00e1ch duy\u1ec7t tr\u01b0\u1edbc bu\u1ed5i ch\u1ee5p.<\/p>\n

\u2013 Chu\u1ea9n b\u1ecb \u0111\u1ea1o c\u1ee5, n\u1ec1n ch\u1ee5p v\u00e0 ki\u1ec3m tra h\u00e0ng m\u1eabu c\u00f3 tr\u1ea7y x\u01b0\u1edbc hay nh\u00e3n d\u00e1n l\u1ec7ch kh\u00f4ng.<\/p>\n

\u2013 Ch\u1ee5p tether n\u1ed1i m\u00e1y v\u00e0o m\u00e1y t\u00ednh qua Capture One, ch\u1ecdn \u1ea3nh c\u00f9ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh d\u1ea5u t\u1ea5m \u0111\u01b0\u1ee3c duy\u1ec7t ngay t\u1ea1i ch\u1ed7.<\/p>\n

\u2013 H\u1eadu k\u1ef3 g\u1ed3m x\u00f3a b\u1ee5i, t\u00e1ch n\u1ec1n v\u00e0 ch\u1ec9nh m\u00e0u \u0111\u1ed1i chi\u1ebfu m\u1eabu th\u1eadt, r\u1ed3i xu\u1ea5t file theo \u0111\u00fang chu\u1ea9n k\u00edch th\u01b0\u1edbc m\u00e0 t\u1eebng s\u00e0n y\u00eau c\u1ea7u.<\/p>\n

Trong c\u00e1c b\u01b0\u1edbc tr\u00ean, ch\u1ee5p tether t\u1ea1o kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t gi\u1eefa ng\u01b0\u1eddi nghi\u1ec7p d\u01b0 v\u00e0 ng\u01b0\u1eddi l\u00e0m chuy\u00ean nghi\u1ec7p, v\u00ec xem \u1ea3nh tr\u00ean m\u00e0n h\u00ecnh l\u1edbn ngay khi v\u1eeba b\u1ea5m m\u00e1y gi\u00fap ph\u00e1t hi\u1ec7n s\u1edbm h\u1ea1t b\u1ee5i hay ph\u1ea3n chi\u1ebfu l\u1ea1. V\u1edbi \u0111\u1ee3t h\u00e0ng v\u00e0i tr\u0103m m\u00e3, quy \u01b0\u1edbc \u0111\u1eb7t t\u00ean file theo m\u00e3 SKU c\u0169ng gi\u00fap kh\u00e2u b\u00e0n giao \u0111\u1ee1 r\u1ed1i.<\/p>\n

\n

Trong m\u1ea3ng \u1ea3nh th\u01b0\u01a1ng m\u1ea1i, th\u1eddi gian ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c kh\u00f4ng n\u1eb1m \u1edf t\u1ed1c \u0111\u1ed9 b\u1ea5m m\u00e1y m\u00e0 n\u1eb1m \u1edf m\u1ee9c \u0111\u1ed9 chu\u1ea9n b\u1ecb tr\u01b0\u1edbc bu\u1ed5i ch\u1ee5p.<\/p>\n<\/blockquote>\n

6. Thi\u1ebft b\u1ecb v\u00e0 ph\u1ea7n m\u1ec1m th\u01b0\u1eddng d\u00f9ng<\/h2>\n

B\u1ed9 thi\u1ebft b\u1ecb c\u1ee7a ngh\u1ec1 kh\u00f4ng \u0111\u00f2i h\u1ecfi th\u00e2n m\u00e1y qu\u00e1 \u0111\u1eaft ti\u1ec1n, nh\u01b0ng y\u00eau c\u1ea7u \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh cao. Th\u00e2n m\u00e1y full-frame v\u1edbi d\u1ea3i nh\u1ea1y s\u00e1ng t\u1ed1t cho file l\u1edbn, \u0111\u1ee7 d\u01b0 \u0111\u1ecba c\u1eaft c\u00fap v\u00e0 gi\u1eef chi ti\u1ebft v\u00f9ng t\u1ed1i. \u1ed0ng macro ti\u00eau c\u1ef1 100mm l\u00e0 c\u00f4ng c\u1ee5 quen thu\u1ed9c khi ch\u1ee5p trang s\u1ee9c, m\u1ef9 ph\u1ea9m hay linh ki\u1ec7n nh\u1ecf, c\u00f2n \u1ed1ng 50mm v\u00e0 24\u201370mm ph\u1ee5c v\u1ee5 \u1ea3nh ng\u1eef c\u1ea3nh r\u1ed9ng h\u01a1n. Ch\u00e2n m\u00e1y c\u1ee9ng v\u1eefng k\u00e8m d\u00e2y b\u1ea5m m\u1ec1m gi\u1eef khung h\u00ecnh c\u1ed1 \u0111\u1ecbnh, \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c khi gh\u00e9p focus stacking.<\/p>\n

V\u1ec1 ph\u1ea7n m\u1ec1m, Capture One \u0111\u01b0\u1ee3c nhi\u1ec1u studio ch\u1ecdn nh\u1edd kh\u1ea3 n\u0103ng ch\u1ee5p tether \u1ed5n \u0111\u1ecbnh v\u00e0 c\u00f4ng c\u1ee5 ch\u1ec9nh m\u00e0u theo l\u1edbp. Adobe Lightroom Classic m\u1ea1nh \u1edf kh\u00e2u qu\u1ea3n l\u00fd th\u01b0 vi\u1ec7n v\u00e0 x\u1eed l\u00fd h\u00e0ng lo\u1ea1t \u1ea3nh, c\u00f2n Photoshop \u0111\u1ea3m nhi\u1ec7m ph\u1ea7n tinh ch\u1ec9nh s\u00e2u nh\u01b0 t\u00e1ch n\u1ec1n b\u1eb1ng path, gh\u00e9p focus stacking v\u00e0 x\u00f3a khuy\u1ebft \u0111i\u1ec3m b\u1ec1 m\u1eb7t.<\/p>\n

\"nhi\u1ebfp<\/p>\n

7. N\u01a1i l\u00e0m vi\u1ec7c, portfolio v\u00e0 c\u00e1ch b\u00e1o gi\u00e1<\/h2>\n

Nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng nhi\u1ebfp \u1ea3nh gia s\u1ea3n ph\u1ea9m ph\u00e2n b\u1ed1 \u1edf b\u1ed1n nh\u00f3m ch\u00ednh: studio th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng m\u00e3 h\u00e0ng l\u1edbn theo quy tr\u00ecnh chu\u1ea9n h\u00f3a; ph\u00f2ng marketing n\u1ed9i b\u1ed9 \u0111\u00f2i h\u1ecfi hi\u1ec3u b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1ecbp vi\u1ec7c \u1ed5n \u0111\u1ecbnh h\u01a1n; agency qu\u1ea3ng c\u00e1o thi\u00ean v\u1ec1 \u1ea3nh ng\u1eef c\u1ea3nh c\u00f3 \u00fd t\u01b0\u1edfng v\u00e0 ti\u00eau chu\u1ea9n th\u1ea9m m\u1ef9 cao; c\u00f2n ng\u01b0\u1eddi l\u00e0m t\u1ef1 do ch\u1ee7 \u0111\u1ed9ng th\u1eddi gian nh\u01b0ng ph\u1ea3i t\u1ef1 t\u00ecm kh\u00e1ch v\u00e0 qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n.<\/p>\n

H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c trong ngh\u1ec1 n\u00e0y \u0111\u01b0\u1ee3c xem tr\u01b0\u1edbc c\u1ea3 b\u1eb1ng c\u1ea5p. M\u1ed9t portfolio thuy\u1ebft ph\u1ee5c th\u01b0\u1eddng tr\u00ecnh b\u00e0y theo nh\u00f3m ng\u00e0nh h\u00e0ng, m\u1ed7i nh\u00f3m g\u1ed3m v\u00e0i b\u1ed9 \u1ea3nh tr\u1ecdn v\u1eb9n thay v\u00ec c\u00e1c t\u1ea5m r\u1eddi r\u1ea1c, k\u00e8m \u1ea3nh h\u1eadu tr\u01b0\u1eddng cho th\u1ea5y c\u00e1ch b\u1ea1n d\u1ef1ng \u0111\u00e8n.<\/p>\n

\n

G\u1ee3i \u00fd khi b\u1eaft \u0111\u1ea7u nh\u1eadn vi\u1ec7c<\/strong><\/p>\n

\u2013 B\u1ea1n n\u00ean b\u00e1o gi\u00e1 theo g\u00f3i \u1ea3nh ho\u1eb7c theo m\u00e3 h\u00e0ng, ghi r\u00f5 s\u1ed1 t\u1ea5m b\u00e0n giao v\u00e0 s\u1ed1 v\u00f2ng ch\u1ec9nh s\u1eeda.<\/p>\n

\u2013 H\u1ee3p \u0111\u1ed3ng c\u1ea7n n\u00eau ph\u1ea1m vi s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, th\u1eddi h\u1ea1n v\u00e0 k\u00eanh \u0111\u0103ng t\u1ea3i \u0111\u1ec3 tr\u00e1nh tranh ch\u1ea5p b\u1ea3n quy\u1ec1n.<\/p>\n

\u2013 Ghi l\u1ea1i s\u01a1 \u0111\u1ed3 \u0111\u00e8n c\u1ee7a t\u1eebng bu\u1ed5i ch\u1ee5p gi\u00fap b\u1ea1n d\u1ef1ng l\u1ea1i \u0111\u00fang setup khi kh\u00e1ch \u0111\u1eb7t th\u00eam m\u00e3 m\u1edbi.<\/p>\n<\/div>\n

M\u1ee9c th\u00f9 lao dao \u0111\u1ed9ng theo tay ngh\u1ec1, d\u1ea1ng \u1ea3nh, kh\u1ed1i l\u01b0\u1ee3ng m\u00e3 h\u00e0ng, quy m\u00f4 kh\u00e1ch h\u00e0ng v\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng, n\u00ean c\u00e1c con s\u1ed1 lan truy\u1ec1n tr\u00ean m\u1ea1ng ch\u1ec9 n\u00ean xem nh\u01b0 tham kh\u1ea3o. Ng\u01b0\u1eddi m\u1edbi th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u \u1edf vai tr\u00f2 ph\u1ee5 ch\u1ee5p ho\u1eb7c chuy\u00ean vi\u00ean h\u1eadu k\u1ef3, sau \u0111\u00f3 nh\u1eadn bu\u1ed5i ch\u1ee5p ri\u00eang khi \u0111\u00e3 quen quy tr\u00ecnh.<\/p>\n

8. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Kh\u00f4ng h\u1ecdc tr\u01b0\u1eddng m\u1ef9 thu\u1eadt c\u00f3 l\u00e0m ngh\u1ec1 n\u00e0y \u0111\u01b0\u1ee3c kh\u00f4ng?<\/em><\/strong><\/p>\n

\u0110\u01b0\u1ee3c, v\u00ec nh\u00e0 tuy\u1ec3n d\u1ee5ng m\u1ea3ng \u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111\u00e1nh gi\u00e1 qua portfolio v\u00e0 t\u1ed1c \u0111\u1ed9 x\u1eed l\u00fd c\u00f4ng vi\u1ec7c. Tuy v\u1eady, b\u1ea1n n\u00ean b\u1ed5 sung ki\u1ebfn th\u1ee9c b\u1ed1 c\u1ee5c, l\u00fd thuy\u1ebft m\u00e0u v\u00e0 nguy\u00ean t\u1eafc \u00e1nh s\u00e1ng qua kh\u00f3a ng\u1eafn h\u1ea1n ho\u1eb7c t\u1ef1 luy\u1ec7n, v\u00ec \u0111\u00e2y l\u00e0 n\u1ec1n cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh trong bu\u1ed5i ch\u1ee5p.<\/p>\n

2. N\u00ean \u0111\u1ea7u t\u01b0 thi\u1ebft b\u1ecb g\u00ec tr\u01b0\u1edbc khi c\u00f3 kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean?<\/em><\/strong><\/p>\n

Th\u1ee9 t\u1ef1 h\u1ee3p l\u00fd l\u00e0 ch\u00e2n m\u00e1y v\u1eefng, m\u1ed9t ngu\u1ed3n s\u00e1ng li\u00ean t\u1ee5c k\u00e8m softbox, r\u1ed3i m\u1edbi t\u1edbi \u1ed1ng macro. Th\u00e2n m\u00e1y c\u0169 d\u00f2ng full-frame \u0111\u00e3 \u0111\u1ee7 d\u00f9ng cho ph\u1ea7n l\u1edbn y\u00eau c\u1ea7u, trong khi \u00e1nh s\u00e1ng v\u00e0 \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh khung h\u00ecnh m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng \u1ea3nh.<\/p>\n

3. Nhi\u1ebfp \u1ea3nh gia s\u1ea3n ph\u1ea9m c\u00f3 c\u1ea7n bi\u1ebft h\u1eadu k\u1ef3 kh\u00f4ng?<\/em><\/strong><\/p>\n

C\u00f3, v\u00ec ph\u1ea7n l\u1edbn h\u1ee3p \u0111\u1ed3ng t\u00ednh c\u1ea3 kh\u00e2u b\u00e0n giao file ho\u00e0n thi\u1ec7n. B\u1ea1n c\u1ea7n th\u00e0nh th\u1ea1o t\u00e1ch n\u1ec1n, x\u00f3a b\u1ee5i, ch\u1ec9nh m\u00e0u \u0111\u1ed1i chi\u1ebfu m\u1eabu th\u1eadt v\u00e0 xu\u1ea5t file theo chu\u1ea9n t\u1eebng k\u00eanh. \u1ede studio l\u1edbn, kh\u00e2u n\u00e0y c\u00f3 th\u1ec3 do \u0111\u1ed9i retouch ri\u00eang ph\u1ee5 tr\u00e1ch.<\/p>\n

T\u00f3m l\u1ea1i, nhi\u1ebfp \u1ea3nh gia s\u1ea3n ph\u1ea9m<\/strong> l\u00e0 ng\u01b0\u1eddi bi\u1ebfn m\u1ed9t m\u00f3n h\u00e0ng t\u0129nh th\u00e0nh h\u00ecnh \u1ea3nh \u0111\u1ee7 s\u1ee9c thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua, b\u1eb1ng c\u00e1ch ki\u1ec3m so\u00e1t \u00e1nh s\u00e1ng, ph\u1ea3n chi\u1ebfu v\u00e0 m\u00e0u s\u1eafc. Ngh\u1ec1 n\u00e0y \u0111\u1ec1 cao t\u00ednh ch\u00ednh x\u00e1c v\u00e0 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c theo quy tr\u00ecnh. Khi \u0111\u00e3 c\u00f3 portfolio ph\u00e2n theo ng\u00e0nh h\u00e0ng v\u00e0 th\u00f3i quen ghi ch\u00e9p setup \u0111\u00e8n, c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n m\u1edf ra t\u00f9y n\u0103ng l\u1ef1c v\u00e0 m\u00f4i tr\u01b0\u1eddng b\u1ea1n ch\u1ecdn.<\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o. Y\u00eau c\u1ea7u c\u00f4ng vi\u1ec7c, thi\u1ebft b\u1ecb s\u1eed d\u1ee5ng v\u00e0 c\u00e1ch t\u00ednh th\u00f9 lao c\u00f3 th\u1ec3 kh\u00e1c nhau gi\u1eefa c\u00e1c studio, nh\u00e3n h\u00e0ng v\u00e0 agency, v\u00ec v\u1eady b\u1ea1n n\u00ean \u0111\u1ed1i chi\u1ebfu v\u1edbi m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf c\u1ee7a \u0111\u01a1n v\u1ecb tuy\u1ec3n d\u1ee5ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ea5m \u1ea3nh l\u00e0 th\u1ee9 ng\u01b0\u1eddi mua nh\u00ecn th\u1ea5y tr\u01b0\u1edbc khi b\u1ea5m n\u00fat \u0111\u1eb7t h\u00e0ng, n\u00ean nh\u00e3n h\u00e0ng v\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n t\u1edbi …<\/p>\n","protected":false},"author":58,"featured_media":28940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-29182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=29182"}],"version-history":[{"count":1,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29182\/revisions"}],"predecessor-version":[{"id":29183,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29182\/revisions\/29183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/28940"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=29182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=29182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=29182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}