{"id":29024,"date":"2026-08-24T08:00:00","date_gmt":"2026-08-24T01:00:00","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=29024"},"modified":"2026-08-24T17:16:13","modified_gmt":"2026-08-24T10:16:13","slug":"kpi-cua-content","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/kpi-cua-content","title":{"rendered":"KPI c\u1ee7a content: c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung"},"content":{"rendered":"

Nhi\u1ec1u b\u1ea1n m\u1edbi v\u00e0o ngh\u1ec1 vi\u1ebft n\u1ed9i dung th\u01b0\u1eddng b\u0103n kho\u0103n c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o. Hi\u1ec3u r\u00f5 KPI c\u1ee7a content<\/strong> gi\u00fap b\u1ea1n bi\u1ebft c\u1ea7n t\u1ed1i \u01b0u ch\u1ec9 s\u1ed1 n\u00e0o, t\u1eeb traffic, th\u1eddi gian tr\u00ean trang t\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. N\u1eafm ch\u1eafc c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y, b\u1ea1n ch\u1ee7 \u0111\u1ed9ng ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u00f4ng vi\u1ec7c v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ea3i thi\u1ec7n \u0111\u00fang ch\u1ed7.<\/p>\n

\"KPI<\/p>\n

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T\u1ed5ng quan nhanh<\/strong><\/p>\n

\u2013 KPI c\u1ee7a content v\u1edbi nh\u00e2n vi\u00ean content (Content Writer\/Creator) g\u1ed3m nh\u00f3m l\u01b0u l\u01b0\u1ee3ng nh\u01b0 traffic, l\u01b0\u1ee3t xem v\u00e0 s\u1ed1 b\u00e0i xu\u1ea5t b\u1ea3n \u0111\u00fang h\u1ea1n.<\/p>\n

\u2013 Nh\u00f3m h\u00e0nh vi \u0111o ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung qua th\u1eddi gian tr\u00ean trang, t\u1ef7 l\u1ec7 tho\u00e1t (bounce rate) v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c (engagement).<\/p>\n

\u2013 Nh\u00f3m hi\u1ec7u qu\u1ea3 kinh doanh g\u1ed3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion) v\u00e0 th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n

\u2013 Ch\u1ecdn KPI c\u1ea7n b\u00e1m m\u1ee5c ti\u00eau b\u00e0i vi\u1ebft, d\u00f9ng Google Analytics 4 v\u00e0 Search Console \u0111\u1ec3 \u0111o ch\u00ednh x\u00e1c.<\/p>\n<\/div>\n

1. KPI c\u1ee7a content l\u00e0 g\u00ec v\u00e0 v\u00ec sao c\u1ea7n \u0111o l\u01b0\u1eddng<\/h2>\n

KPI (Key Performance Indicator) l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t then ch\u1ed1t ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t c\u00f4ng vi\u1ec7c. Khi \u00e1p d\u1ee5ng cho ngh\u1ec1 vi\u1ebft n\u1ed9i dung, KPI c\u1ee7a content gi\u00fap c\u1ea3 ng\u01b0\u1eddi vi\u1ebft l\u1eabn qu\u1ea3n l\u00fd c\u00f3 th\u01b0\u1edbc \u0111o kh\u00e1ch quan thay v\u00ec \u0111\u00e1nh gi\u00e1 c\u1ea3m t\u00ednh. Nh\u1edd \u0111\u00f3, m\u1ed9t nh\u00e2n vi\u00ean content (Content Writer\/Creator) bi\u1ebft r\u00f5 b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh c\u1ea7n \u0111\u1ea1t \u0111i\u1ec1u g\u00ec, ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c ho\u00e0n th\u00e0nh s\u1ed1 l\u01b0\u1ee3ng ch\u1eef.<\/p>\n

Vi\u1ec7c \u0111o l\u01b0\u1eddng c\u00f2n gi\u00fap b\u1ea1n ph\u00e2n b\u1ed5 c\u00f4ng s\u1ee9c h\u1ee3p l\u00fd v\u00e0 \u01b0u ti\u00ean \u0111\u00fang \u0111\u1ea7u vi\u1ec7c. Thay v\u00ec vi\u1ebft nhi\u1ec1u nh\u01b0ng kh\u00f4ng r\u00f5 t\u00e1c \u0111\u1ed9ng, b\u1ea1n nh\u00ecn v\u00e0o d\u1eef li\u1ec7u \u0111\u1ec3 bi\u1ebft n\u1ed9i dung n\u00e0o thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc, n\u1ed9i dung n\u00e0o c\u1ea7n ch\u1ec9nh l\u1ea1i ti\u00eau \u0111\u1ec1 ho\u1eb7c c\u1ea5u tr\u00fac.<\/p>\n

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Con s\u1ed1 kh\u00f4ng vi\u1ebft thay b\u1ea1n m\u1ed9t c\u00e2u n\u00e0o, nh\u01b0ng n\u00f3 l\u00e0 t\u1ea5m g\u01b0\u01a1ng trung th\u1ef1c cho bi\u1ebft n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111ang ch\u1ea1m t\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc hay ch\u1ec9 n\u1eb1m im tr\u00ean trang.<\/em><\/p>\n<\/blockquote>\n

N\u1ebfu b\u1ea1n c\u00f2n mu\u1ed1n hi\u1ec3u b\u1ee9c tranh ngh\u1ec1 nghi\u1ec7p r\u1ed9ng h\u01a1n tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1, b\u00e0i vi\u1ebft content marketing l\u00e0 g\u00ec v\u00e0 v\u00e0i \u0111i\u1ec1u c\u1ea7n bi\u1ebft tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o ngh\u1ec1<\/a> tr\u00ean CareerLink cung c\u1ea5p g\u00f3c nh\u00ecn t\u1ed5ng quan h\u1eefu \u00edch cho ng\u01b0\u1eddi m\u1edbi.<\/p>\n

2. Nh\u00f3m KPI v\u1ec1 l\u01b0u l\u01b0\u1ee3ng v\u00e0 n\u0103ng su\u1ea5t<\/h2>\n

Nh\u00f3m ch\u1ec9 s\u1ed1 l\u01b0u l\u01b0\u1ee3ng l\u00e0 ph\u1ea7n d\u1ec5 theo d\u00f5i nh\u1ea5t v\u00ec \u0111\u01b0\u1ee3c ghi nh\u1eadn tr\u1ef1c ti\u1ebfp b\u1eb1ng con s\u1ed1. Tr\u01b0\u1edbc h\u1ebft l\u00e0 traffic, t\u1ee9c t\u1ed5ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o b\u00e0i vi\u1ebft, th\u01b0\u1eddng t\u00e1ch th\u00e0nh l\u01b0u l\u01b0\u1ee3ng t\u1ef1 nhi\u00ean t\u1eeb t\u00ecm ki\u1ebfm v\u00e0 l\u01b0u l\u01b0\u1ee3ng t\u1eeb c\u00e1c k\u00eanh kh\u00e1c. K\u1ebf \u0111\u1ebfn l\u00e0 s\u1ed1 l\u01b0\u1ee3t xem trang (pageviews) v\u00e0 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng duy nh\u1ea5t, cho bi\u1ebft n\u1ed9i dung ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c bao nhi\u00eau ng\u01b0\u1eddi. V\u1ec1 ph\u00eda n\u0103ng su\u1ea5t, s\u1ed1 b\u00e0i xu\u1ea5t b\u1ea3n \u0111\u00fang h\u1ea1n ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a b\u1ea1n trong nh\u00f3m.<\/p>\n

Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau ph\u1ee7 s\u00f3ng v\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn bi\u1ebft, nh\u01b0ng c\u1ea7n \u0111\u1eb7t trong b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3. M\u1ed9t b\u00e0i ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u th\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3t xem th\u1ea5p h\u01a1n m\u1ed9t b\u00e0i xu h\u01b0\u1edbng, song l\u1ea1i gi\u1eef ch\u00e2n \u0111\u00fang nh\u00f3m \u0111\u1ed9c gi\u1ea3 m\u1ee5c ti\u00eau, n\u00ean doanh nghi\u1ec7p hay ph\u00e2n lo\u1ea1i n\u1ed9i dung theo m\u1ee5c \u0111\u00edch tr\u01b0\u1edbc khi so s\u00e1nh l\u01b0u l\u01b0\u1ee3ng.<\/p>\n

Trong m\u00f4i tr\u01b0\u1eddng ti\u1ebfp th\u1ecb, ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung th\u01b0\u1eddng ph\u1ed1i h\u1ee3p ch\u1eb7t v\u1edbi b\u1ed9 ph\u1eadn marketing v\u00e0 qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam c\u00e1c vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb<\/a> \u0111ang tuy\u1ec3n d\u1ee5ng tr\u00ean CareerLink \u0111\u1ec3 hi\u1ec3u r\u00f5 nh\u00e0 tuy\u1ec3n d\u1ee5ng k\u1ef3 v\u1ecdng ch\u1ec9 s\u1ed1 v\u00e0 \u0111\u1ea7u ra n\u00e0o \u1edf v\u1ecb tr\u00ed li\u00ean quan \u0111\u1ebfn n\u1ed9i dung.<\/p>\n

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L\u01b0u \u00fd th\u01b0\u1eddng g\u1eb7p<\/strong><\/p>\n

\u2013 Ch\u1ec9 nh\u00ecn v\u00e0o traffic cao m\u00e0 b\u1ecf qua ch\u1ea5t l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 khi\u1ebfn b\u1ea1n t\u1ed1i \u01b0u sai nh\u00f3m n\u1ed9i dung.<\/p>\n

\u2013 Ch\u1ea1y theo s\u1ed1 l\u01b0\u1ee3ng b\u00e0i xu\u1ea5t b\u1ea3n m\u00e0 xem nh\u1eb9 chi\u1ec1u s\u00e2u s\u1ebd l\u00e0m n\u1ed9i dung h\u1eddi h\u1ee3t v\u00e0 gi\u1ea3m uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u2013 So s\u00e1nh l\u01b0u l\u01b0\u1ee3ng gi\u1eefa c\u00e1c b\u00e0i kh\u00e1c nhau v\u1ec1 m\u1ee5c \u0111\u00edch v\u00e0 ch\u1ee7 \u0111\u1ec1 s\u1ebd d\u1eabn t\u1edbi \u0111\u00e1nh gi\u00e1 thi\u1ebfu c\u00f4ng b\u1eb1ng.<\/p>\n<\/div>\n

3. Nh\u00f3m KPI v\u1ec1 h\u00e0nh vi v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c<\/h2>\n

N\u1ebfu nh\u00f3m l\u01b0u l\u01b0\u1ee3ng cho bi\u1ebft c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi gh\u00e9 th\u0103m, th\u00ec nh\u00f3m h\u00e0nh vi cho bi\u1ebft h\u1ecd \u0111\u1ecdc n\u1ed9i dung ra sao. Ch\u1ec9 s\u1ed1 \u0111\u1ea7u ti\u00ean l\u00e0 th\u1eddi gian tr\u00ean trang (time on page), ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 ng\u01b0\u1eddi \u0111\u1ecdc th\u1eadt s\u1ef1 d\u1eebng l\u1ea1i v\u1edbi b\u00e0i vi\u1ebft. Song song \u0111\u00f3 l\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t (bounce rate), t\u1ee9c ph\u1ea7n tr\u0103m ng\u01b0\u1eddi r\u1eddi \u0111i m\u00e0 kh\u00f4ng t\u01b0\u01a1ng t\u00e1c th\u00eam; con s\u1ed1 n\u00e0y cao c\u00f3 th\u1ec3 cho th\u1ea5y ti\u00eau \u0111\u1ec1 ch\u01b0a kh\u1edbp n\u1ed9i dung ho\u1eb7c m\u1edf b\u00e0i ch\u01b0a gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi \u0111\u1ecdc. Cu\u1ed1i c\u00f9ng l\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c (engagement) nh\u01b0 l\u01b0\u1ee3t like, share v\u00e0 comment tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Nh\u00f3m ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f3 t\u1ed1i \u01b0u h\u01a1n v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o c\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng vi\u1ebft l\u1eabn tr\u1ea3i nghi\u1ec7m trang. M\u1ed9t b\u00e0i c\u00f3 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, \u0111o\u1ea1n m\u1edf h\u1ea5p d\u1eabn th\u01b0\u1eddng gi\u1eef ng\u01b0\u1eddi \u0111\u1ecdc l\u00e2u h\u01a1n. \u0110\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, b\u1ea1n n\u00ean d\u00f9ng Google Analytics 4 cho h\u00e0nh vi tr\u00ean trang v\u00e0 c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i cho ph\u1ea7n t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n\n\n\n\n\n
Nh\u00f3m KPI<\/th>\nCh\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3<\/th>\n\u00dd ngh\u0129a \u0111\u00e1nh gi\u00e1<\/th>\n<\/tr>\n<\/thead>\n
L\u01b0u l\u01b0\u1ee3ng<\/td>\nTraffic, l\u01b0\u1ee3t xem, s\u1ed1 b\u00e0i \u0111\u00fang h\u1ea1n<\/td>\nPh\u1ea3n \u00e1nh \u0111\u1ed9 ph\u1ee7 v\u00e0 n\u0103ng su\u1ea5t s\u1ea3n xu\u1ea5t n\u1ed9i dung.<\/td>\n<\/tr>\n
H\u00e0nh vi<\/td>\nTh\u1eddi gian tr\u00ean trang, t\u1ef7 l\u1ec7 tho\u00e1t (bounce rate)<\/td>\nCho th\u1ea5y n\u1ed9i dung c\u00f3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi \u0111\u1ecdc hay kh\u00f4ng.<\/td>\n<\/tr>\n
T\u01b0\u01a1ng t\u00e1c<\/td>\nEngagement: like, share, comment<\/td>\n\u0110o s\u1ee9c lan t\u1ecfa v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ed9ng h\u01b0\u1edfng v\u1edbi \u0111\u1ed9c gi\u1ea3.<\/td>\n<\/tr>\n
Hi\u1ec7u qu\u1ea3 kinh doanh<\/td>\nT\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion), th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a<\/td>\nLi\u00ean k\u1ebft n\u1ed9i dung v\u1edbi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 b\u00e1n h\u00e0ng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

B\u1ea3ng tr\u00ean cho th\u1ea5y m\u1ed9t h\u1ec7 KPI \u0111\u1ea7y \u0111\u1ee7 c\u1ea7n tr\u1ea3i r\u1ed9ng qua nhi\u1ec1u kh\u00eda c\u1ea1nh, ch\u1ee9 kh\u00f4ng th\u1ec3 ch\u1ec9 \u0111o m\u1ed7i l\u01b0\u1ee3t xem hay m\u1ed7i c\u1ea3m nh\u1eadn v\u1ec1 c\u00e2u ch\u1eef.<\/p>\n

4. Nh\u00f3m KPI g\u1eafn v\u1edbi hi\u1ec7u qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 kinh doanh<\/h2>\n

\u1ede nhi\u1ec1u doanh nghi\u1ec7p, n\u1ed9i dung l\u00e0 m\u1ed9t m\u1eaft x\u00edch trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng, n\u00ean m\u1ed9t s\u1ed1 KPI \u0111\u01b0\u1ee3c g\u1eafn tr\u1ef1c ti\u1ebfp v\u1edbi k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a b\u00e0i vi\u1ebft. V\u1edbi n\u1ed9i dung t\u1ed1i \u01b0u cho t\u00ecm ki\u1ebfm, th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a v\u00e0 s\u1ed1 t\u1eeb kh\u00f3a l\u1ecdt trang \u0111\u1ea7u l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng, th\u01b0\u1eddng theo d\u00f5i qua Google Search Console. V\u1edbi n\u1ed9i dung ph\u1ee5c v\u1ee5 b\u00e1n h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion) cho bi\u1ebft b\u00e0i vi\u1ebft c\u00f3 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ec3 l\u1ea1i th\u00f4ng tin hay mua h\u00e0ng hay kh\u00f4ng.<\/p>\n

C\u1ea7n l\u01b0u \u00fd r\u1eb1ng nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 ngo\u00e0i c\u00e2u ch\u1eef, nh\u01b0 s\u1ea3n ph\u1ea9m, gi\u00e1, giao di\u1ec7n trang v\u00e0 th\u1eddi \u0111i\u1ec3m ch\u1ea1y chi\u1ebfn d\u1ecbch. Do \u0111\u00f3, ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 ch\u1ec9 s\u1ed1 chia s\u1ebb gi\u1eefa nhi\u1ec1u b\u1ed9 ph\u1eadn thay v\u00ec quy h\u1ebft cho ng\u01b0\u1eddi vi\u1ebft, gi\u00fap b\u1ea1n ch\u1ee7 \u0111\u1ed9ng ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u1ed9i SEO v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u1ed1i \u01b0u t\u1ed5ng th\u1ec3.<\/p>\n

\"KPI<\/p>\n

5. C\u00e1ch ch\u1ecdn v\u00e0 c\u00e2n b\u1eb1ng KPI c\u1ee7a content<\/h2>\n

Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t khi x\u00e2y KPI cho ngh\u1ec1 vi\u1ebft l\u00e0 ch\u1ecdn \u0111\u00fang ch\u1ec9 s\u1ed1 theo m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng b\u00e0i. M\u1ed9t b\u00e0i x\u00e2y d\u1ef1ng nh\u1eadn bi\u1ebft n\u00ean \u01b0u ti\u00ean traffic v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, trong khi m\u1ed9t b\u00e0i \u0111\u00edch b\u00e1n h\u00e0ng c\u1ea7n b\u00e1m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. N\u1ebfu \u00e1p c\u00f9ng m\u1ed9t b\u1ed9 ch\u1ec9 ti\u00eau cho m\u1ecdi lo\u1ea1i n\u1ed9i dung, b\u1ea1n d\u1ec5 \u0111\u00e1nh gi\u00e1 sai c\u00f4ng s\u1ee9c v\u00e0 b\u1ecf l\u1ee1 gi\u00e1 tr\u1ecb th\u1eadt c\u1ee7a b\u00e0i vi\u1ebft.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n n\u00ean k\u1ebft h\u1ee3p ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1edbi c\u00e1c ti\u00eau ch\u00ed ch\u1ea5t l\u01b0\u1ee3ng kh\u00f3 \u0111o h\u01a1n nh\u01b0 gi\u1ecdng v\u0103n, t\u00ednh ch\u00ednh x\u00e1c v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u. Nhi\u1ec1u nh\u00f3m ch\u1ecdn v\u00e0i ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i l\u00e0m n\u1ec1n, r\u1ed3i b\u1ed5 sung ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh \u0111\u1ec3 gi\u1eef chu\u1ea9n m\u1ef1c n\u1ed9i dung v\u00e0 gi\u1eef tinh th\u1ea7n \u1ed5n \u0111\u1ecbnh khi theo \u0111u\u1ed5i m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/p>\n

\n

L\u1eddi khuy\u00ean \u00e1p d\u1ee5ng<\/strong><\/p>\n

\u2013 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a m\u1ed7i b\u00e0i tr\u01b0\u1edbc khi vi\u1ebft \u0111\u1ec3 ch\u1ecdn \u0111\u00fang KPI c\u1ea7n theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u.<\/p>\n

\u2013 Ghi l\u1ea1i ch\u1ec9 s\u1ed1 c\u1ee7a c\u00e1c b\u00e0i c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t l\u00e0m d\u1eabn ch\u1ee9ng khi trao \u0111\u1ed5i v\u1ec1 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n

\u2013 D\u00f9ng Google Analytics 4 v\u00e0 Search Console \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 nh\u00ecn xu h\u01b0\u1edbng thay v\u00ec ph\u00e1n \u0111o\u00e1n c\u1ea3m t\u00ednh.<\/p>\n<\/div>\n

6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Ngh\u1ec1 vi\u1ebft n\u1ed9i dung c\u00f3 th\u1eadt s\u1ef1 \u0111o \u0111\u01b0\u1ee3c b\u1eb1ng KPI kh\u00f4ng?<\/em><\/strong><\/p>\n

C\u00f3, nh\u01b0ng c\u1ea7n ch\u1ecdn ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 traffic, th\u1eddi gian tr\u00ean trang, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a \u0111\u1ec1u \u0111o \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng qua c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch. Ri\u00eang ph\u1ea7n ch\u1ea5t l\u01b0\u1ee3ng c\u00e2u ch\u1eef n\u00ean \u0111\u00e1nh gi\u00e1 k\u1ebft h\u1ee3p qua ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh thay v\u00ec \u00e9p v\u00e0o m\u1ed9t con s\u1ed1 duy nh\u1ea5t.<\/p>\n

2. N\u00ean b\u1eaft \u0111\u1ea7u theo d\u00f5i KPI c\u1ee7a content t\u1eeb ch\u1ec9 s\u1ed1 n\u00e0o?<\/em><\/strong><\/p>\n

Ng\u01b0\u1eddi m\u1edbi n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi traffic v\u00e0 th\u1eddi gian tr\u00ean trang v\u00ec hai ch\u1ec9 s\u1ed1 n\u00e0y d\u1ec5 \u0111o v\u00e0 ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp s\u1ee9c h\u00fat c\u1ee7a b\u00e0i vi\u1ebft. Khi \u0111\u00e3 quen, b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u00f3ng g\u00f3p v\u00e0o m\u1ee5c ti\u00eau kinh doanh r\u00f5 h\u01a1n.<\/p>\n

3. D\u00f9ng c\u00f4ng c\u1ee5 n\u00e0o \u0111\u1ec3 \u0111o KPI c\u1ee7a content?<\/em><\/strong><\/p>\n

Google Analytics 4 l\u00e0 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn \u0111\u1ec3 \u0111o traffic, th\u1eddi gian tr\u00ean trang v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Google Search Console h\u1ed7 tr\u1ee3 theo d\u00f5i th\u1ee9 h\u1ea1ng v\u00e0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb t\u1eeb kh\u00f3a. V\u1edbi ph\u1ea7n t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n d\u00f9ng th\u00eam c\u00f4ng c\u1ee5 th\u1ed1ng k\u00ea s\u1eb5n c\u00f3 c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng.<\/p>\n

T\u00f3m l\u1ea1i, KPI c\u1ee7a content<\/strong> l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa nh\u00f3m l\u01b0u l\u01b0\u1ee3ng nh\u01b0 traffic v\u00e0 s\u1ed1 b\u00e0i \u0111\u00fang h\u1ea1n, nh\u00f3m h\u00e0nh vi nh\u01b0 th\u1eddi gian tr\u00ean trang v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t, c\u00f9ng nh\u00f3m hi\u1ec7u qu\u1ea3 nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a. Hi\u1ec3u v\u00e0 ch\u1ecdn \u0111\u00fang ch\u1ec9 s\u1ed1 theo m\u1ee5c ti\u00eau, b\u1ea1n s\u1ebd \u0111o l\u01b0\u1eddng c\u00f4ng vi\u1ec7c c\u00f4ng b\u1eb1ng h\u01a1n, c\u1ea3i thi\u1ec7n \u0111\u00fang ch\u1ed7 v\u00e0 ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 v\u1edbi c\u1ea3 \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb.<\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o, c\u00e1ch ch\u1ecdn v\u00e0 tr\u1ecdng s\u1ed1 c\u1ee7a t\u1eebng ch\u1ec9 s\u1ed1 KPI c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y v\u1ecb tr\u00ed, l\u0129nh v\u1ef1c v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed7i doanh nghi\u1ec7p.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u b\u1ea1n m\u1edbi v\u00e0o ngh\u1ec1 vi\u1ebft n\u1ed9i dung th\u01b0\u1eddng b\u0103n kho\u0103n c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o. Hi\u1ec3u r\u00f5 KPI c\u1ee7a content …<\/p>\n","protected":false},"author":58,"featured_media":28724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-29024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=29024"}],"version-history":[{"count":1,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29024\/revisions"}],"predecessor-version":[{"id":29025,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/29024\/revisions\/29025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/28724"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=29024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=29024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=29024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}