{"id":28780,"date":"2026-08-19T10:00:00","date_gmt":"2026-08-19T03:00:00","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=28780"},"modified":"2026-08-19T17:13:21","modified_gmt":"2026-08-19T10:13:21","slug":"marketing-lam-viec-o-dau","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/marketing-lam-viec-o-dau","title":{"rendered":"Marketing l\u00e0m vi\u1ec7c \u1edf \u0111\u00e2u: c\u00e1c lo\u1ea1i h\u00ecnh n\u01a1i l\u00e0m v\u00e0 v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn"},"content":{"rendered":"

Nhi\u1ec1u b\u1ea1n tr\u1ebb th\u00edch ng\u00e0nh Ti\u1ebfp th\u1ecb (Marketing) nh\u01b0ng ch\u01b0a r\u00f5 n\u01a1i m\u00ecnh s\u1ebd l\u00e0m vi\u1ec7c sau khi ra tr\u01b0\u1eddng. C\u00e2u h\u1ecfi marketing l\u00e0m vi\u1ec7c \u1edf \u0111\u00e2u<\/strong> th\u1ef1c ra c\u00f3 nhi\u1ec1u \u0111\u00e1p \u00e1n, t\u1eeb agency qu\u1ea3ng c\u00e1o, ph\u00f2ng marketing in-house cho \u0111\u1ebfn c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 startup. B\u00e0i vi\u1ebft ph\u00e1c h\u1ecda c\u00e1c m\u00f4i tr\u01b0\u1eddng v\u00e0 v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn \u0111\u1ec3 b\u1ea1n \u0111\u1ecbnh h\u00ecnh h\u01b0\u1edbng \u0111i.<\/p>\n

\"marketing<\/p>\n

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T\u1ed5ng quan nhanh<\/strong><\/p>\n

\u2013 Ng\u01b0\u1eddi l\u00e0m marketing c\u00f3 th\u1ec3 ch\u1ecdn gi\u1eefa agency qu\u1ea3ng c\u00e1o (b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5) v\u00e0 ph\u00f2ng marketing in-house thu\u1ed9c ch\u00ednh doanh nghi\u1ec7p.<\/p>\n

\u2013 Client-side g\u1ed3m nhi\u1ec1u lo\u1ea1i h\u00ecnh nh\u01b0 c\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u00e1n l\u1ebb, ng\u00e2n h\u00e0ng, b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 startup c\u00f4ng ngh\u1ec7.<\/p>\n

\u2013 C\u00e1c v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn tr\u1ea3i r\u1ed9ng t\u1eeb Digital Marketing, Brand, Trade Marketing \u0111\u1ebfn Content, SEO\/SEM v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u2013 M\u1ed7i m\u00f4i tr\u01b0\u1eddng c\u00f3 nh\u1ecbp l\u00e0m vi\u1ec7c, \u00e1p l\u1ef1c v\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n kh\u00e1c nhau, n\u00ean b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc theo t\u00ednh c\u00e1ch v\u00e0 m\u1ee5c ti\u00eau ngh\u1ec1.<\/p>\n<\/div>\n

1. Hai nh\u00f3m m\u00f4i tr\u01b0\u1eddng l\u1edbn: agency v\u00e0 in-house<\/h2>\n

Tr\u01b0\u1edbc khi tr\u1ea3 l\u1eddi chi ti\u1ebft marketing l\u00e0m vi\u1ec7c \u1edf \u0111\u00e2u, ng\u01b0\u1eddi m\u1edbi n\u00ean hi\u1ec3u ng\u00e0nh n\u00e0y \u0111\u01b0\u1ee3c chia th\u00e0nh hai nh\u00f3m m\u00f4i tr\u01b0\u1eddng l\u1edbn: agency (b\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5) v\u00e0 in-house (b\u1ed9 ph\u1eadn marketing thu\u1ed9c ch\u00ednh doanh nghi\u1ec7p). \u0110\u00e2y l\u00e0 c\u00e1ch ph\u00e2n lo\u1ea1i n\u1ec1n t\u1ea3ng, quy\u1ebft \u0111\u1ecbnh t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c, kh\u00e1ch h\u00e0ng b\u1ea1n ph\u1ee5c v\u1ee5 v\u00e0 v\u0103n h\u00f3a n\u01a1i l\u00e0m. Hi\u1ec3u r\u00f5 kh\u00e1c bi\u1ec7t gi\u1eefa hai nh\u00f3m gi\u00fap b\u1ea1n tr\u00e1nh ch\u1ecdn nh\u1ea7m m\u00f4i tr\u01b0\u1eddng kh\u00f4ng h\u1ee3p v\u1edbi m\u00ecnh.<\/p>\n

1.1. Agency qu\u1ea3ng c\u00e1o<\/h3>\n

Agency qu\u1ea3ng c\u00e1o (Advertising Agency) l\u00e0 c\u00f4ng ty chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 marketing cho nhi\u1ec1u nh\u00e3n h\u00e0ng kh\u00e1c nhau. Nh\u00e2n s\u1ef1 \u1edf \u0111\u00e2y th\u01b0\u1eddng ch\u1ea1y song song v\u00e0i d\u1ef1 \u00e1n c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng c\u00f9ng l\u00fac, n\u00ean nh\u1ecbp vi\u1ec7c nhanh, \u0111a d\u1ea1ng v\u00e0 \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng cao. \u0110\u1ed5i l\u1ea1i, b\u1ea1n \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac nhi\u1ec1u ng\u00e0nh h\u00e0ng, h\u1ecdc ngh\u1ec1 r\u1ea5t nhanh trong v\u00e0i n\u0103m \u0111\u1ea7u.<\/p>\n

\u2013 Creative agency t\u1eadp trung v\u00e0o \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung qu\u1ea3ng c\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u2013 Digital agency chuy\u00ean tri\u1ec3n khai chi\u1ebfn d\u1ecbch tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 nh\u01b0 Google, Facebook, TikTok v\u00e0 website.<\/p>\n

\u2013 Media agency ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 mua qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/p>\n

1.2. Ph\u00f2ng marketing in-house<\/h3>\n

Ng\u01b0\u1ee3c l\u1ea1i, ph\u00f2ng marketing in-house l\u00e0 b\u1ed9 ph\u1eadn n\u1eb1m ngay trong doanh nghi\u1ec7p, ch\u1ec9 ph\u1ee5c v\u1ee5 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh c\u00f4ng ty \u0111\u00f3. Ng\u01b0\u1eddi l\u00e0m in-house \u0111i s\u00e2u v\u00e0o m\u1ed9t ng\u00e0nh h\u00e0ng, g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u1ed1i h\u1ee3p ch\u1eb7t v\u1edbi c\u00e1c ph\u00f2ng ban nh\u01b0 b\u00e1n h\u00e0ng, s\u1ea3n xu\u1ea5t, t\u00e0i ch\u00ednh. M\u00f4i tr\u01b0\u1eddng n\u00e0y th\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh h\u01a1n agency, ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi mu\u1ed1n hi\u1ec3u t\u01b0\u1eddng t\u1eadn m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n

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Ch\u1ecdn agency hay in-house kh\u00f4ng c\u00f3 \u0111\u00e1p \u00e1n \u0111\u00fang sai, ch\u1ec9 c\u00f3 ph\u00f9 h\u1ee3p hay ch\u01b0a ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh c\u00e1ch v\u00e0 giai \u0111o\u1ea1n ngh\u1ec1 nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/em><\/p>\n<\/blockquote>\n

2. Client-side: nh\u1eefng lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p tuy\u1ec3n marketing<\/h2>\n

Khi n\u00f3i \u0111\u1ebfn client-side (ph\u00eda nh\u00e3n h\u00e0ng), ng\u01b0\u1eddi ta mu\u1ed1n n\u00f3i \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p tr\u1ef1c ti\u1ebfp s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m v\u00e0 tuy\u1ec3n marketing \u0111\u1ec3 b\u00e1n ch\u00ednh s\u1ea3n ph\u1ea9m \u0111\u00f3. \u0110\u00e2y l\u00e0 n\u01a1i tuy\u1ec3n d\u1ee5ng \u0111\u00f4ng \u0111\u1ea3o nh\u1ea5t, tr\u1ea3i r\u1ed9ng qua nhi\u1ec1u ng\u00e0nh. C\u00f4ng ty h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) n\u1ed5i ti\u1ebfng l\u00e0 m\u00f4i tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u1ec1 brand v\u00e0 trade marketing, trong khi doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (E-commerce) l\u1ea1i thi\u00ean v\u1ec1 d\u1eef li\u1ec7u, hi\u1ec7u su\u1ea5t v\u00e0 t\u1ed1c \u0111\u1ed9.<\/p>\n

Ngo\u00e0i ra, c\u00e1c ng\u00e2n h\u00e0ng, c\u00f4ng ty b\u1ea3o hi\u1ec3m, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, gi\u00e1o d\u1ee5c v\u00e0 chu\u1ed7i b\u00e1n l\u1ebb \u0111\u1ec1u c\u00f3 nhu c\u1ea7u marketing ri\u00eang. M\u1ed7i ng\u00e0nh \u0111\u00f2i h\u1ecfi c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng kh\u00e1c nhau, n\u00ean kinh nghi\u1ec7m t\u00edch l\u0169y \u1edf ng\u00e0nh n\u00e0y kh\u00f4ng lu\u00f4n chuy\u1ec3n th\u1eb3ng sang ng\u00e0nh kh\u00e1c.<\/p>\n

\u0110\u1ec3 h\u00ecnh dung nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c tin \u0111\u0103ng trong nh\u00f3m vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb<\/a> tr\u00ean CareerLink, n\u01a1i doanh nghi\u1ec7p m\u00f4 t\u1ea3 c\u1ee5 th\u1ec3 lo\u1ea1i h\u00ecnh c\u00f4ng ty, m\u1ea3ng ph\u1ee5 tr\u00e1ch v\u00e0 y\u00eau c\u1ea7u kinh nghi\u1ec7m cho t\u1eebng c\u1ea5p b\u1eadc.<\/p>\n\n\n\n\n\n\n\n\n\n
Lo\u1ea1i h\u00ecnh n\u01a1i l\u00e0m<\/th>\n\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt<\/th>\nPh\u00f9 h\u1ee3p v\u1edbi ai<\/th>\n<\/tr>\n<\/thead>\n
Agency qu\u1ea3ng c\u00e1o<\/td>\nNhi\u1ec1u d\u1ef1 \u00e1n, nhi\u1ec1u kh\u00e1ch h\u00e0ng, nh\u1ecbp nhanh<\/td>\nNg\u01b0\u1eddi th\u00edch \u0111a d\u1ea1ng, h\u1ecdc ngh\u1ec1 nhanh<\/td>\n<\/tr>\n
Ph\u00f2ng marketing in-house<\/td>\nG\u1eafn b\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, ph\u1ed1i h\u1ee3p li\u00ean ph\u00f2ng ban<\/td>\nNg\u01b0\u1eddi th\u00edch chuy\u00ean s\u00e2u, \u1ed5n \u0111\u1ecbnh<\/td>\n<\/tr>\n
C\u00f4ng ty FMCG<\/td>\n\u0110\u00e0o t\u1ea1o brand v\u00e0 trade b\u00e0i b\u1ea3n<\/td>\nNg\u01b0\u1eddi mu\u1ed1n n\u1ec1n t\u1ea3ng marketing chu\u1ea9n<\/td>\n<\/tr>\n
Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (E-commerce)<\/td>\nThi\u00ean v\u1ec1 d\u1eef li\u1ec7u, hi\u1ec7u su\u1ea5t, t\u1ed1c \u0111\u1ed9<\/td>\nNg\u01b0\u1eddi th\u00edch s\u1ed1 li\u1ec7u v\u00e0 t\u1ed1i \u01b0u<\/td>\n<\/tr>\n
Startup c\u00f4ng ngh\u1ec7<\/td>\n\u0110a nhi\u1ec7m, ngu\u1ed3n l\u1ef1c g\u1ecdn, thay \u0111\u1ed5i nhanh<\/td>\nNg\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng, ch\u1ecbu \u0111\u01b0\u1ee3c r\u1ee7i ro<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

3. Startup v\u00e0 e-commerce: m\u00f4i tr\u01b0\u1eddng tr\u1ebb, nh\u1ecbp nhanh<\/h2>\n

Startup c\u00f4ng ngh\u1ec7 l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb quan t\u00e2m. \u1ede \u0111\u00e2y, ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i ki\u00eam nhi\u1ec1u \u0111\u1ea7u vi\u1ec7c, t\u1eeb l\u00ean n\u1ed9i dung, ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u1ebfn ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u, do \u0111\u1ed9i ng\u0169 g\u1ecdn nh\u1eb9. \u0110\u00e2y l\u00e0 m\u00f4i tr\u01b0\u1eddng gi\u00fap b\u1ea1n tr\u01b0\u1edfng th\u00e0nh nhanh v\u00e0 c\u00f3 ti\u1ebfng n\u00f3i s\u1edbm, nh\u01b0ng \u0111i k\u00e8m s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c v\u00e0 r\u1ee7i ro cao h\u01a1n c\u00f4ng ty l\u1edbn.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 nh\u00e1nh ri\u00eang \u0111\u00e1ng ch\u00fa \u00fd trong nh\u00f3m n\u00e0y. Ng\u01b0\u1eddi l\u00e0m marketing t\u1ea1i c\u00e1c s\u00e0n ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n online ph\u1ea3i n\u1eafm ch\u1eafc v\u1ec1 performance marketing, t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 v\u1eadn h\u00e0nh gian h\u00e0ng. B\u00ean c\u1ea1nh t\u01b0 duy s\u00e1ng t\u1ea1o, kh\u1ea3 n\u0103ng \u0111\u1ecdc d\u1eef li\u1ec7u v\u00e0 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 tr\u1ee5 v\u1eefng \u1edf m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh v\u1ec1 gi\u00e1 v\u00e0 t\u1ed1c \u0111\u1ed9.<\/p>\n

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L\u01b0u \u00fd<\/strong><\/p>\n

\u2013 \u0110\u1eebng ch\u1ecdn n\u01a1i l\u00e0m ch\u1ec9 v\u00ec t\u00ean tu\u1ed5i c\u00f4ng ty l\u1edbn; h\u00e3y xem b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c giao m\u1ea3ng g\u00ec v\u00e0 h\u1ecdc \u0111\u01b0\u1ee3c k\u1ef9 n\u0103ng n\u00e0o trong hai \u0111\u1ebfn ba n\u0103m \u0111\u1ea7u.<\/p>\n

\u2013 M\u1ecdi ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ph\u1ee5c v\u1ee5 marketing c\u1ea7n tu\u00e2n th\u1ee7 Ngh\u1ecb \u0111\u1ecbnh 13\/2023\/N\u0110-CP v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n<\/div>\n

4. C\u00e1c v\u1ecb tr\u00ed marketing ph\u1ed5 bi\u1ebfn<\/h2>\n

D\u00f9 l\u00e0m \u1edf lo\u1ea1i h\u00ecnh c\u00f4ng ty n\u00e0o, ng\u01b0\u1eddi m\u1edbi n\u00ean n\u1eafm c\u00e1c nh\u00f3m v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn \u0111\u1ec3 ch\u1ecdn h\u01b0\u1edbng chuy\u00ean m\u00f4n. Marketing kh\u00f4ng ph\u1ea3i m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u1ed3ng nh\u1ea5t m\u00e0 t\u00e1ch th\u00e0nh nhi\u1ec1u m\u1ea3ng, m\u1ed7i m\u1ea3ng \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng v\u00e0 t\u1ed1 ch\u1ea5t ri\u00eang. Hi\u1ec3u r\u00f5 t\u1eebng v\u1ecb tr\u00ed gi\u00fap b\u1ea1n t\u1ef1 tin h\u01a1n khi \u0111\u1ecdc m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n

\u2013 Chuy\u00ean vi\u00ean Digital Marketing tri\u1ec3n khai chi\u1ebfn d\u1ecbch tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p>\n

\u2013 Nh\u00e2n s\u1ef1 Brand (Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u) x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p v\u00e0 \u0111\u1ecbnh v\u1ecb d\u00e0i h\u1ea1n cho nh\u00e3n h\u00e0ng.<\/p>\n

\u2013 Nh\u00e2n s\u1ef1 Trade Marketing k\u1ebft n\u1ed1i ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 \u0111i\u1ec3m b\u00e1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/p>\n

\u2013 Chuy\u00ean vi\u00ean Content s\u1ea3n xu\u1ea5t n\u1ed9i dung tr\u00ean website, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u2013 Chuy\u00ean vi\u00ean SEO\/SEM t\u1ed1i \u01b0u hi\u1ec3n th\u1ecb tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u1eb1m thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean v\u00e0 tr\u1ea3 ph\u00ed.<\/p>\n

Trong c\u00e1c v\u1ecb tr\u00ed tr\u00ean, Trade Marketing l\u00e0 m\u1ea3ng kh\u00e1 \u0111\u1eb7c th\u00f9 v\u00ec \u0111\u1ee9ng gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u00e1n h\u00e0ng; n\u1ebfu mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc th\u00eam b\u00e0i Trade Marketing l\u00e0 g\u00ec<\/a> \u0111\u1ec3 h\u00ecnh dung c\u00f4ng vi\u1ec7c v\u00e0 y\u00eau c\u1ea7u n\u0103ng l\u1ef1c. N\u1eafm r\u00f5 b\u1ee9c tranh v\u1ecb tr\u00ed tr\u01b0\u1edbc s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u00ecnh n\u01a1i l\u00e0m ph\u00f9 h\u1ee3p thay v\u00ec ch\u1ecdn theo c\u1ea3m t\u00ednh.<\/p>\n

\n

L\u1eddi khuy\u00ean<\/strong><\/p>\n

\u2013 N\u1ebfu ch\u01b0a r\u00f5 m\u00ecnh h\u1ee3p m\u1ea3ng n\u00e0o, h\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb v\u1ecb tr\u00ed t\u1ed5ng qu\u00e1t \u1edf doanh nghi\u1ec7p v\u1eeba \u0111\u1ec3 th\u1eed nhi\u1ec1u \u0111\u1ea7u vi\u1ec7c tr\u01b0\u1edbc khi chuy\u00ean s\u00e2u.<\/p>\n

\u2013 X\u00e2y d\u1ef1ng m\u1ed9t portfolio nh\u1ecf g\u1ed3m b\u00e0i vi\u1ebft, chi\u1ebfn d\u1ecbch ho\u1eb7c d\u1ef1 \u00e1n c\u00e1 nh\u00e2n s\u1ebd t\u0103ng s\u1ee9c thuy\u1ebft ph\u1ee5c khi \u1ee9ng tuy\u1ec3n.<\/p>\n

\u2013 C\u00e1c kh\u00f3a ch\u1ee9ng ch\u1ec9 nh\u01b0 Google Ads, Google Analytics hay HubSpot Content Marketing l\u00e0 l\u1ef1a ch\u1ecdn tham kh\u1ea3o \u0111\u1ec3 h\u1ec7 th\u1ed1ng h\u00f3a ki\u1ebfn th\u1ee9c.<\/p>\n<\/div>\n

\"marketing<\/p>\n

5. Ch\u1ecdn n\u01a1i l\u00e0m marketing ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n th\u00e2n<\/h2>\n

N\u00f3i chung, marketing l\u00e0m vi\u1ec7c \u1edf \u0111\u00e2u kh\u00f4ng c\u00f3 m\u1ed9t \u0111\u00e1p \u00e1n c\u1ed1 \u0111\u1ecbnh v\u00ec m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u00f2n t\u00f9y t\u00ednh c\u00e1ch, m\u1ee5c ti\u00eau v\u00e0 giai \u0111o\u1ea1n ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u1ed7i ng\u01b0\u1eddi. Ng\u01b0\u1eddi th\u00edch nh\u1ecbp nhanh, \u0111a d\u1ea1ng v\u00e0 mu\u1ed1n h\u1ecdc ngh\u1ec1 g\u1ea5p c\u00f3 th\u1ec3 h\u1ee3p v\u1edbi agency qu\u1ea3ng c\u00e1o. Ng\u01b0\u1eddi \u01b0a chuy\u00ean s\u00e2u, \u1ed5n \u0111\u1ecbnh l\u1ea1i th\u01b0\u1eddng b\u1ec1n v\u1eefng h\u01a1n khi l\u00e0m in-house.<\/p>\n

Ngo\u00e0i y\u1ebfu t\u1ed1 lo\u1ea1i h\u00ecnh, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc quy m\u00f4 c\u00f4ng ty, ng\u00e0nh h\u00e0ng v\u00e0 c\u01a1 h\u1ed9i \u0111\u00e0o t\u1ea1o. M\u1ed9t n\u01a1i c\u00f3 l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd t\u1ed1t \u0111\u00f4i khi gi\u00e1 tr\u1ecb h\u01a1n m\u1ee9c l\u01b0\u01a1ng kh\u1edfi \u0111i\u1ec3m.<\/p>\n

6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Sinh vi\u00ean m\u1edbi ra tr\u01b0\u1eddng n\u00ean ch\u1ecdn agency hay in-house?<\/em><\/strong><\/p>\n

C\u1ea3 hai \u0111\u1ec1u l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u t\u1ed1t. Agency gi\u00fap b\u1ea1n ti\u1ebfp x\u00fac nhi\u1ec1u ng\u00e0nh v\u00e0 h\u1ecdc ngh\u1ec1 nhanh, trong khi in-house cho b\u1ea1n hi\u1ec3u s\u00e2u m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 m\u00f4i tr\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh h\u01a1n. L\u1ef1a ch\u1ecdn n\u00ean d\u1ef1a v\u00e0o t\u00ednh c\u00e1ch v\u00e0 t\u1ed1c \u0111\u1ed9 h\u1ecdc t\u1eadp m\u00e0 b\u1ea1n mong mu\u1ed1n.<\/p>\n

2. Marketing c\u00f3 b\u1eaft bu\u1ed9c ph\u1ea3i l\u00e0m \u1edf th\u00e0nh ph\u1ed1 l\u1edbn kh\u00f4ng?<\/em><\/strong><\/p>\n

Ph\u1ea7n l\u1edbn c\u01a1 h\u1ed9i t\u1eadp trung \u1edf c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn do m\u1eadt \u0111\u1ed9 doanh nghi\u1ec7p cao. Tuy nhi\u00ean, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 l\u00e0m vi\u1ec7c t\u1eeb xa \u0111\u00e3 m\u1edf th\u00eam l\u1ef1a ch\u1ecdn \u1edf nhi\u1ec1u \u0111\u1ecba ph\u01b0\u01a1ng, nh\u1ea5t l\u00e0 m\u1ea3ng content v\u00e0 digital.<\/p>\n

3. Kh\u00f4ng h\u1ecdc \u0111\u00fang ng\u00e0nh marketing c\u00f3 l\u00e0m \u0111\u01b0\u1ee3c kh\u00f4ng?<\/em><\/strong><\/p>\n

C\u00f3, nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ebfn t\u1eeb ng\u00e0nh kh\u00e1c v\u1eabn theo ngh\u1ec1 th\u00e0nh c\u00f4ng nh\u1edd t\u1ef1 h\u1ecdc v\u00e0 t\u00edch l\u0169y kinh nghi\u1ec7m th\u1ef1c t\u1ebf. \u0110i\u1ec1u nh\u00e0 tuy\u1ec3n d\u1ee5ng quan t\u00e2m l\u00e0 k\u1ef9 n\u0103ng, t\u01b0 duy v\u00e0 s\u1ea3n ph\u1ea9m b\u1ea1n t\u1eebng l\u00e0m, h\u01a1n l\u00e0 t\u1ea5m b\u1eb1ng.<\/p>\n

T\u00f3m l\u1ea1i, c\u00e2u tr\u1ea3 l\u1eddi cho th\u1eafc m\u1eafc marketing l\u00e0m vi\u1ec7c \u1edf \u0111\u00e2u<\/strong> ph\u1ee5 thu\u1ed9c v\u00e0o ch\u00ednh b\u1ea1n nhi\u1ec1u h\u01a1n b\u1ea1n ngh\u0129. T\u1eeb agency qu\u1ea3ng c\u00e1o, ph\u00f2ng marketing in-house \u0111\u1ebfn e-commerce v\u00e0 startup, m\u1ed7i n\u01a1i m\u1edf ra m\u1ed9t tr\u1ea3i nghi\u1ec7m ngh\u1ec1 kh\u00e1c nhau. Khi hi\u1ec3u r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m t\u1eebng m\u00f4i tr\u01b0\u1eddng v\u00e0 v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn, b\u1ea1n s\u1ebd ch\u1ecdn \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u ph\u00f9 h\u1ee3p, x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho ngh\u1ec1 Ti\u1ebfp th\u1ecb.<\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o, gi\u00fap b\u1ea1n h\u00ecnh dung c\u00e1c lo\u1ea1i h\u00ecnh n\u01a1i l\u00e0m vi\u1ec7c c\u1ee7a ngh\u1ec1 marketing. \u0110\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y quy m\u00f4, ng\u00e0nh h\u00e0ng v\u00e0 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c c\u1ee7a t\u1eebng doanh nghi\u1ec7p.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u b\u1ea1n tr\u1ebb th\u00edch ng\u00e0nh Ti\u1ebfp th\u1ecb (Marketing) nh\u01b0ng ch\u01b0a r\u00f5 n\u01a1i m\u00ecnh s\u1ebd l\u00e0m vi\u1ec7c sau khi ra tr\u01b0\u1eddng. C\u00e2u h\u1ecfi marketing l\u00e0m vi\u1ec7c …<\/p>\n","protected":false},"author":58,"featured_media":28576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-28780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/28780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=28780"}],"version-history":[{"count":1,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/28780\/revisions"}],"predecessor-version":[{"id":28781,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/28780\/revisions\/28781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/28576"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=28780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=28780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=28780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}