{"id":28766,"date":"2026-08-18T13:00:00","date_gmt":"2026-08-18T06:00:00","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=28766"},"modified":"2026-08-18T16:56:48","modified_gmt":"2026-08-18T09:56:48","slug":"ky-nang-viet-content-chuan-seo","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/goc-ky-nang\/ky-nang-viet-content-chuan-seo","title":{"rendered":"K\u1ef9 n\u0103ng vi\u1ebft content chu\u1ea9n SEO: t\u1eeb nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111\u1ebfn \u0111o l\u01b0\u1eddng"},"content":{"rendered":"

M\u1ed7i ng\u00e0y Google x\u1eed l\u00fd h\u00e0ng t\u1ef7 truy v\u1ea5n, v\u00e0 ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean. V\u00ec v\u1eady k\u1ef9 n\u0103ng vi\u1ebft content chu\u1ea9n SEO<\/strong> tr\u1edf th\u00e0nh y\u00eau c\u1ea7u c\u01a1 b\u1ea3n v\u1edbi ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung s\u1ed1. \u0110\u00e2y l\u00e0 t\u1eadp h\u1ee3p n\u0103ng l\u1ef1c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, c\u1ea5u tr\u00fac b\u00e0i vi\u1ebft, t\u1ed1i \u01b0u on-page v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 b\u1eb1ng d\u1eef li\u1ec7u.<\/p>\n

\"k\u1ef9<\/p>\n

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T\u1ed5ng quan nhanh<\/strong><\/p>\n

\u2013 Vi\u1ebft content chu\u1ea9n SEO l\u00e0 vi\u1ebft cho ng\u01b0\u1eddi \u0111\u1ecdc tr\u01b0\u1edbc, sau \u0111\u00f3 t\u1ed1i \u01b0u \u0111\u1ec3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u \u0111\u00fang.<\/p>\n

\u2013 B\u1ed9 k\u1ef9 n\u0103ng n\u1ec1n t\u1ea3ng g\u1ed3m nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, \u0111\u1ecdc \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm, c\u1ea5u tr\u00fac heading v\u00e0 t\u1ed1i \u01b0u on-page.<\/p>\n

\u2013 Nguy\u00ean t\u1eafc E-E-A-T v\u00e0 h\u1ec7 th\u1ed1ng Helpful Content y\u00eau c\u1ea7u n\u1ed9i dung th\u1ec3 hi\u1ec7n tr\u1ea3i nghi\u1ec7m v\u00e0 chuy\u00ean m\u00f4n th\u1eadt.<\/p>\n

\u2013 Google Search Console, Ahrefs, Semrush v\u00e0 Screaming Frog h\u1ed7 tr\u1ee3 c\u1ea3 nghi\u00ean c\u1ee9u l\u1eabn \u0111o l\u01b0\u1eddng.<\/p>\n<\/div>\n

1. Vi\u1ebft content chu\u1ea9n SEO l\u00e0 g\u00ec v\u00e0 kh\u00e1c g\u00ec vi\u1ebft th\u00f4ng th\u01b0\u1eddng<\/h2>\n

Vi\u1ebft content chu\u1ea9n SEO (SEO content writing) l\u00e0 ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u1eeba gi\u1ea3i quy\u1ebft nhu c\u1ea7u th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, v\u1eeba \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y theo c\u00e1ch gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u v\u00e0 x\u1ebfp h\u1ea1ng ch\u00ednh x\u00e1c. Kh\u00e1c v\u1edbi b\u00e0i vi\u1ebft t\u1ef1 do, m\u1ed9t b\u00e0i chu\u1ea9n SEO xu\u1ea5t ph\u00e1t t\u1eeb d\u1eef li\u1ec7u truy v\u1ea5n th\u1ef1c t\u1ebf ch\u1ee9 kh\u00f4ng t\u1eeb \u00fd t\u01b0\u1edfng ng\u1eabu h\u1ee9ng. Ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 nh\u00e2n vi\u00ean content SEO (SEO content writer), b\u1ea1n c\u00f3 th\u1ec3 xem m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c trong b\u00e0i nh\u00e2n vi\u00ean content SEO l\u00e0 g\u00ec<\/a> \u0111\u1ec3 h\u00ecnh dung ph\u1ea1m vi tr\u00e1ch nhi\u1ec7m.<\/p>\n

\u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t n\u1eb1m \u1edf t\u01b0 duy quy tr\u00ecnh. M\u1ed9t c\u00e2y b\u00fat th\u00f4ng th\u01b0\u1eddng c\u00f3 th\u1ec3 vi\u1ebft xong r\u1ed3i m\u1edbi ngh\u0129 \u0111\u1ebfn ti\u00eau \u0111\u1ec1, c\u00f2n ng\u01b0\u1eddi s\u1edf h\u1eefu k\u1ef9 n\u0103ng vi\u1ebft content chu\u1ea9n SEO<\/strong> s\u1ebd x\u00e1c \u0111\u1ecbnh t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau, \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm v\u00e0 c\u1ea5u tr\u00fac b\u00e0i ngay t\u1eeb kh\u00e2u chu\u1ea9n b\u1ecb. Sau khi xu\u1ea5t b\u1ea3n, b\u00e0i vi\u1ebft c\u00f2n \u0111\u01b0\u1ee3c theo d\u00f5i qua ch\u1ec9 s\u1ed1 hi\u1ec3n th\u1ecb v\u00e0 th\u1ee9 h\u1ea1ng \u0111\u1ec3 c\u1eadp nh\u1eadt khi c\u1ea7n.<\/p>\n

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Vi\u1ebft chu\u1ea9n SEO kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 vi\u1ebft cho m\u00e1y \u0111\u1ecdc. M\u00e1y ch\u1ec9 \u0111ang c\u1ed1 hi\u1ec3u xem con ng\u01b0\u1eddi th\u1ea5y n\u1ed9i dung n\u00e0o h\u1eefu \u00edch nh\u1ea5t.<\/em><\/p>\n<\/blockquote>\n

2. Nh\u00f3m k\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a v\u00e0 \u0111\u1ecdc \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm<\/h2>\n

Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a l\u00e0 b\u01b0\u1edbc m\u1edf \u0111\u1ea7u c\u1ee7a m\u1ecdi b\u00e0i vi\u1ebft chu\u1ea9n SEO. Ng\u01b0\u1eddi vi\u1ebft c\u1ea7n bi\u1ebft d\u00f9ng Google Keyword Planner \u0111\u1ec3 n\u1eafm kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm, k\u1ebft h\u1ee3p Ahrefs ho\u1eb7c Semrush \u0111\u1ec3 xem \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a, truy v\u1ea5n li\u00ean quan v\u00e0 n\u1ed9i dung \u0111\u1ed1i th\u1ee7 \u0111ang x\u1ebfp h\u1ea1ng. K\u1ef9 n\u0103ng quan tr\u1ecdng \u1edf \u0111\u00e2y kh\u00f4ng ph\u1ea3i thu th\u1eadp th\u1eadt nhi\u1ec1u t\u1eeb kh\u00f3a, m\u00e0 l\u00e0 ch\u1ecdn \u0111\u01b0\u1ee3c c\u1ee5m t\u1eeb ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c website v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 \u0111\u1ecdc \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm (search intent) \u0111\u1eb1ng sau m\u1ed7i truy v\u1ea5n. C\u00f9ng m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u01b0ng “l\u00e0 g\u00ec” \u0111\u00f2i h\u1ecfi b\u00e0i gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m, “c\u00e1ch l\u00e0m” c\u1ea7n h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc, c\u00f2n “gi\u00e1 bao nhi\u00eau” h\u01b0\u1edbng \u0111\u1ebfn so s\u00e1nh. C\u00e1ch ki\u1ec3m tra \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ef1 tra truy v\u1ea5n tr\u00ean Google v\u00e0 quan s\u00e1t m\u01b0\u1eddi k\u1ebft qu\u1ea3 \u0111\u1ea7u.<\/p>\n

2.1. Ph\u00e2n bi\u1ec7t t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 bi\u1ebfn th\u1ec3<\/h3>\n

M\u1ed7i b\u00e0i ch\u1ec9 n\u00ean c\u00f3 m\u1ed9t t\u1eeb kh\u00f3a ch\u00ednh, k\u00e8m nh\u00f3m bi\u1ebfn th\u1ec3 v\u00e0 t\u1eeb \u0111\u1ed3ng ngh\u0129a \u0111\u1ec3 n\u1ed9i dung t\u1ef1 nhi\u00ean h\u01a1n. L\u1eb7p nguy\u00ean v\u0103n m\u1ed9t c\u1ee5m t\u1eeb nhi\u1ec1u l\u1ea7n khi\u1ebfn c\u00e2u v\u0103n g\u01b0\u1ee3ng \u00e9p v\u00e0 kh\u00f4ng c\u00f2n mang l\u1ea1i l\u1ee3i th\u1ebf x\u1ebfp h\u1ea1ng.<\/p>\n

2.2. L\u1eadp b\u1ea3n \u0111\u1ed3 n\u1ed9i dung tr\u00e1nh tr\u00f9ng l\u1eb7p<\/h3>\n

Khi website c\u00f3 nhi\u1ec1u b\u00e0i c\u00f9ng ch\u1ee7 \u0111\u1ec1, hi\u1ec7n t\u01b0\u1ee3ng \u0103n th\u1ecbt t\u1eeb kh\u00f3a (keyword cannibalization) d\u1ec5 x\u1ea3y ra. H\u00e3y duy tr\u00ec b\u1ea3ng theo d\u00f5i t\u1eeb kh\u00f3a \u0111\u00e3 d\u00f9ng \u0111\u1ec3 m\u1ed7i b\u00e0i ph\u1ee5 tr\u00e1ch m\u1ed9t g\u00f3c n\u1ed9i dung ri\u00eang.<\/p>\n

\u0110\u1ec3 h\u00ecnh dung nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng th\u1ef1c t\u1ebf c\u1ee7a nh\u00f3m v\u1ecb tr\u00ed n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c vi\u1ec7c l\u00e0m qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 \u0111\u1ed1i ngo\u1ea1i<\/a> \u0111ang \u0111\u0103ng tuy\u1ec3n tr\u00ean CareerLink, n\u01a1i m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c th\u01b0\u1eddng n\u00eau c\u1ee5 th\u1ec3 y\u00eau c\u1ea7u v\u1ec1 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a v\u00e0 t\u1ed1i \u01b0u n\u1ed9i dung.<\/p>\n

3. K\u1ef9 n\u0103ng c\u1ea5u tr\u00fac b\u00e0i vi\u1ebft v\u00e0 t\u1ed1i \u01b0u on-page<\/h2>\n

M\u1ed9t b\u00e0i vi\u1ebft m\u1ea1ch l\u1ea1c b\u1eaft \u0111\u1ea7u t\u1eeb d\u00e0n \u00fd r\u00f5 r\u00e0ng. Ng\u01b0\u1eddi vi\u1ebft c\u1ea7n s\u1eafp x\u1ebfp heading theo th\u1ee9 b\u1eadc h\u1ee3p l\u00fd: H1 l\u00e0 ti\u00eau \u0111\u1ec1 b\u00e0i, c\u00e1c H2 chia ch\u1ee7 \u0111\u1ec1 l\u1edbn, H3 tri\u1ec3n khai \u00fd ph\u1ee5 b\u00ean trong t\u1eebng H2. C\u1ea5u tr\u00fac n\u00e0y v\u1eeba gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc qu\u00e9t nhanh n\u1ed9i dung, v\u1eeba gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u1eadn di\u1ec7n ch\u1ee7 \u0111\u1ec1 ch\u00ednh c\u1ee7a trang. \u0110o\u1ea1n m\u1edf b\u00e0i n\u00ean tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp c\u00e2u h\u1ecfi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Ph\u1ea7n t\u1ed1i \u01b0u on-page t\u1eadp trung v\u00e0o y\u1ebfu t\u1ed1 hi\u1ec3n th\u1ecb v\u00e0 k\u1ef9 thu\u1eadt. Th\u1ebb ti\u00eau \u0111\u1ec1 n\u00ean ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh v\u00e0 gi\u1eef \u0111\u1ed9 d\u00e0i v\u1eeba \u0111\u1ee7 \u0111\u1ec3 kh\u00f4ng b\u1ecb c\u1eaft tr\u00ean trang k\u1ebft qu\u1ea3, th\u1ebb m\u00f4 t\u1ea3 c\u1ea7n t\u00f3m t\u1eaft gi\u00e1 tr\u1ecb b\u00e0i vi\u1ebft k\u00e8m l\u1eddi m\u1eddi h\u00e0nh \u0111\u1ed9ng. C\u00e1c plugin nh\u01b0 RankMath ho\u1eb7c Yoast SEO tr\u00ean WordPress h\u1ed7 tr\u1ee3 ch\u1ec9nh nh\u1eefng th\u1ebb n\u00e0y, \u0111\u1ed3ng th\u1eddi nh\u1eafc v\u1ec1 slug, alt text v\u00e0 li\u00ean k\u1ebft n\u1ed9i b\u1ed9.<\/p>\n

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L\u01b0u \u00fd th\u01b0\u1eddng g\u1eb7p<\/strong><\/p>\n

\u2013 Nh\u1ed3i t\u1eeb kh\u00f3a qu\u00e1 d\u00e0y l\u00e0m c\u00e2u v\u0103n kh\u00f3 \u0111\u1ecdc v\u00e0 c\u00f3 th\u1ec3 b\u1ecb h\u1ec7 th\u1ed1ng ch\u1ed1ng spam c\u1ee7a Google \u0111\u00e1nh gi\u00e1 th\u1ea5p.<\/p>\n

\u2013 \u0110\u1eb7t to\u00e0n b\u1ed9 li\u00ean k\u1ebft n\u1ed9i b\u1ed9 \u1edf cu\u1ed1i b\u00e0i khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc \u00edt nh\u1ea5p v\u00e0 gi\u00e1 tr\u1ecb \u0111i\u1ec1u h\u01b0\u1edbng gi\u1ea3m.<\/p>\n

\u2013 Sao ch\u00e9p d\u00e0n \u00fd \u0111\u1ed1i th\u1ee7 m\u00e0 kh\u00f4ng b\u1ed5 sung g\u00f3c nh\u00ecn ri\u00eang khi\u1ebfn b\u00e0i vi\u1ebft kh\u00f4ng c\u00f3 l\u00fd do \u0111\u1ec3 x\u1ebfp tr\u00ean.<\/p>\n<\/div>\n

B\u00ean c\u1ea1nh ph\u1ea7n ch\u1eef, tr\u1ea3i nghi\u1ec7m \u0111\u1ecdc c\u0169ng thu\u1ed9c ph\u1ea1m vi k\u1ef9 n\u0103ng vi\u1ebft content chu\u1ea9n SEO<\/strong>. \u0110o\u1ea1n v\u0103n ng\u1eafn, b\u1ea3ng bi\u1ec3u, h\u1ed9p th\u00f4ng tin v\u00e0 h\u00ecnh minh h\u1ecda c\u00f3 ch\u00fa th\u00edch \u0111\u1ec1u l\u00e0m gi\u1ea3m c\u1ea3m gi\u00e1c n\u1eb7ng n\u1ec1 khi \u0111\u1ecdc b\u00e0i d\u00e0i. Nh\u00f3m ch\u1ec9 s\u1ed1 Core Web Vitals v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u0169ng \u1ea3nh h\u01b0\u1edfng gi\u00e1n ti\u1ebfp \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m n\u00e0y.<\/p>\n

4. K\u1ef9 n\u0103ng th\u1ec3 hi\u1ec7n E-E-A-T v\u00e0 tinh th\u1ea7n Helpful Content<\/h2>\n

Google m\u00f4 t\u1ea3 b\u1ed1n t\u00edn hi\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng trong nguy\u00ean t\u1eafc E-E-A-T g\u1ed3m Experience (tr\u1ea3i nghi\u1ec7m), Expertise (chuy\u00ean m\u00f4n), Authoritativeness (th\u1ea9m quy\u1ec1n) v\u00e0 Trustworthiness (\u0111\u1ed9 tin c\u1eady). V\u1edbi ng\u01b0\u1eddi vi\u1ebft, \u0111i\u1ec1u n\u00e0y chuy\u1ec3n th\u00e0nh y\u00eau c\u1ea7u c\u1ee5 th\u1ec3: d\u1eabn ngu\u1ed3n r\u00f5 r\u00e0ng, n\u00eau s\u1ed1 li\u1ec7u k\u00e8m xu\u1ea5t x\u1ee9, g\u1eafn t\u00ean t\u00e1c gi\u1ea3 v\u00e0 tr\u00ecnh b\u00e0y kinh nghi\u1ec7m th\u1ef1c t\u1ebf thay v\u00ec di\u1ec5n gi\u1ea3i chung chung. M\u1ed9t \u0111o\u1ea1n k\u1ec3 l\u1ea1i t\u00ecnh hu\u1ed1ng b\u1ea1n t\u1eebng x\u1eed l\u00fd thuy\u1ebft ph\u1ee5c h\u01a1n nhi\u1ec1u c\u00e2u l\u00fd thuy\u1ebft ch\u00e9p l\u1ea1i.<\/p>\n

H\u1ec7 th\u1ed1ng Helpful Content c\u1ee7a Google b\u1ed5 sung g\u00f3c nh\u00ecn kh\u00e1c: n\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra tr\u01b0\u1edbc h\u1ebft cho con ng\u01b0\u1eddi. Nh\u1eefng b\u00e0i ch\u1ec9 nh\u1eb1m chi\u1ebfm v\u1ecb tr\u00ed tr\u00ean trang k\u1ebft qu\u1ea3, thi\u1ebfu chi\u1ec1u s\u00e2u ho\u1eb7c l\u1eafp gh\u00e9p t\u1eeb nhi\u1ec1u ngu\u1ed3n th\u01b0\u1eddng b\u1ecb gi\u1ea3m gi\u00e1 tr\u1ecb. Tr\u01b0\u1edbc khi xu\u1ea5t b\u1ea3n, h\u00e3y t\u1ef1 h\u1ecfi b\u00e0i n\u00e0y c\u00f3 mang l\u1ea1i th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng t\u00ecm th\u1ea5y \u1edf n\u01a1i kh\u00e1c hay kh\u00f4ng.<\/p>\n

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L\u1eddi khuy\u00ean \u00e1p d\u1ee5ng<\/strong><\/p>\n

\u2013 H\u00e3y b\u1ed5 sung \u00edt nh\u1ea5t m\u1ed9t v\u00ed d\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n m\u00e0 \u0111\u1ed1i th\u1ee7 ch\u01b0a c\u00f3 trong m\u1ed7i b\u00e0i vi\u1ebft.<\/p>\n

\u2013 Ghi r\u00f5 ngu\u1ed3n d\u1eef li\u1ec7u k\u00e8m th\u1eddi \u0111i\u1ec3m c\u00f4ng b\u1ed1 \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc ki\u1ec3m ch\u1ee9ng \u0111\u01b0\u1ee3c th\u00f4ng tin.<\/p>\n

\u2013 R\u00e0 so\u00e1t b\u00e0i c\u0169 \u0111\u1ecbnh k\u1ef3 s\u00e1u th\u00e1ng m\u1ed9t l\u1ea7n v\u00e0 c\u1eadp nh\u1eadt s\u1ed1 li\u1ec7u \u0111\u00e3 l\u1ed7i th\u1eddi.<\/p>\n<\/div>\n

\"k\u1ef9<\/p>\n

5. C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 n\u1ed9i dung<\/h2>\n

K\u1ef9 n\u0103ng \u0111\u1ecdc d\u1eef li\u1ec7u th\u01b0\u1eddng b\u1ecb b\u1ecf qu\u00ean nh\u01b0ng quy\u1ebft \u0111\u1ecbnh vi\u1ec7c b\u1ea1n ti\u1ebfn b\u1ed9 nhanh hay ch\u1eadm. Sau khi b\u00e0i l\u00ean trang, Google Search Console cho bi\u1ebft truy v\u1ea5n n\u00e0o mang l\u1ea1i hi\u1ec3n th\u1ecb, t\u1ef7 l\u1ec7 nh\u1ea5p ra sao v\u00e0 trang \u1edf v\u1ecb tr\u00ed trung b\u00ecnh n\u00e0o, t\u1eeb \u0111\u00f3 b\u1ea1n bi\u1ebft n\u00ean ch\u1ec9nh ti\u00eau \u0111\u1ec1 hay b\u1ed5 sung n\u1ed9i dung. B\u1ea3ng d\u01b0\u1edbi t\u00f3m t\u1eaft vai tr\u00f2 c\u00e1c c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n\n\n\n\n\n\n
C\u00f4ng c\u1ee5<\/th>\nVai tr\u00f2 ch\u00ednh<\/th>\nGiai \u0111o\u1ea1n s\u1eed d\u1ee5ng<\/th>\n<\/tr>\n<\/thead>\n
Google Keyword Planner<\/td>\nTra kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm v\u00e0 g\u1ee3i \u00fd t\u1eeb kh\u00f3a li\u00ean quan.<\/td>\nTr\u01b0\u1edbc khi vi\u1ebft<\/td>\n<\/tr>\n
Ahrefs \/ Semrush<\/td>\nPh\u00e2n t\u00edch \u0111\u1ed9 kh\u00f3 t\u1eeb kh\u00f3a, n\u1ed9i dung \u0111\u1ed1i th\u1ee7 v\u00e0 h\u1ed3 s\u01a1 li\u00ean k\u1ebft.<\/td>\nTr\u01b0\u1edbc khi vi\u1ebft<\/td>\n<\/tr>\n
RankMath \/ Yoast SEO<\/td>\nCh\u1ec9nh th\u1ebb ti\u00eau \u0111\u1ec1, th\u1ebb m\u00f4 t\u1ea3, slug v\u00e0 ki\u1ec3m tra on-page c\u01a1 b\u1ea3n.<\/td>\nKhi xu\u1ea5t b\u1ea3n<\/td>\n<\/tr>\n
Screaming Frog<\/td>\nR\u00e0 so\u00e1t l\u1ed7i k\u1ef9 thu\u1eadt: ti\u00eau \u0111\u1ec1 tr\u00f9ng, li\u00ean k\u1ebft h\u1ecfng, thi\u1ebfu alt text.<\/td>\nSau khi xu\u1ea5t b\u1ea3n<\/td>\n<\/tr>\n
Google Search Console<\/td>\nTheo d\u00f5i truy v\u1ea5n, hi\u1ec3n th\u1ecb, t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0 th\u1ee9 h\u1ea1ng trung b\u00ecnh.<\/td>\nSau khi xu\u1ea5t b\u1ea3n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Khi \u0111\u1ecdc d\u1eef li\u1ec7u, h\u00e3y nh\u00ecn theo xu h\u01b0\u1edbng nhi\u1ec1u tu\u1ea7n thay v\u00ec ph\u1ea3n \u1ee9ng v\u1edbi bi\u1ebfn \u0111\u1ed9ng t\u1eebng ng\u00e0y. B\u00e0i c\u00f3 hi\u1ec3n th\u1ecb cao nh\u01b0ng t\u1ef7 l\u1ec7 nh\u1ea5p th\u1ea5p th\u01b0\u1eddng v\u01b0\u1edbng \u1edf ti\u00eau \u0111\u1ec1 v\u00e0 th\u1ebb m\u00f4 t\u1ea3. Ng\u01b0\u1ee3c l\u1ea1i, b\u00e0i nh\u1ea5p t\u1ed1t nh\u01b0ng ng\u01b0\u1eddi \u0111\u1ecdc r\u1eddi trang nhanh cho th\u1ea5y n\u1ed9i dung ch\u01b0a \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng.<\/p>\n

6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Ng\u01b0\u1eddi m\u1edbi n\u00ean r\u00e8n k\u1ef9 n\u0103ng vi\u1ebft chu\u1ea9n SEO t\u1eeb \u0111\u00e2u?<\/em><\/strong><\/p>\n

H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb ph\u00e2n t\u00edch \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm, v\u00ec \u0111\u00e2y l\u00e0 g\u1ed1c r\u1ec5 quy\u1ebft \u0111\u1ecbnh b\u00e0i vi\u1ebft c\u00f3 \u0111\u00fang h\u01b0\u1edbng hay kh\u00f4ng. Sau \u0111\u00f3 l\u00e0m quen v\u1edbi Google Search Console \u0111\u1ec3 \u0111\u1ecdc d\u1eef li\u1ec7u b\u00e0i c\u1ee7a ch\u00ednh m\u00ecnh, r\u1ed3i m\u1edf r\u1ed9ng sang c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a.<\/p>\n

2. M\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a bao nhi\u00eau l\u00e0 h\u1ee3p l\u00fd?<\/em><\/strong><\/p>\n

M\u1ee9c tham chi\u1ebfu ph\u1ed5 bi\u1ebfn l\u00e0 kho\u1ea3ng 1\u20132% t\u1ed5ng s\u1ed1 t\u1eeb, k\u00e8m c\u00e1c bi\u1ebfn th\u1ec3 t\u1ef1 nhi\u00ean. \u0110\u00e2y ch\u1ec9 l\u00e0 con s\u1ed1 \u0111\u1ecbnh h\u01b0\u1edbng, quan tr\u1ecdng h\u01a1n l\u00e0 c\u00e2u v\u0103n \u0111\u1ecdc m\u01b0\u1ee3t v\u00e0 t\u1eeb kh\u00f3a xu\u1ea5t hi\u1ec7n \u1edf ti\u00eau \u0111\u1ec1, \u0111o\u1ea1n m\u1edf v\u00e0 m\u1ed9t v\u00e0i heading.<\/p>\n

3. Vi\u1ebft content chu\u1ea9n SEO c\u00f3 c\u1ea7n bi\u1ebft l\u1eadp tr\u00ecnh kh\u00f4ng?<\/em><\/strong><\/p>\n

Kh\u00f4ng b\u1eaft bu\u1ed9c. Ng\u01b0\u1eddi vi\u1ebft ch\u1ec9 c\u1ea7n hi\u1ec3u kh\u00e1i ni\u1ec7m n\u1ec1n t\u1ea3ng nh\u01b0 th\u1ebb heading, slug, alt text, li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u00e0 c\u00e1ch \u0111\u1ecdc b\u00e1o c\u00e1o l\u1ed7i t\u1eeb Screaming Frog. Ph\u1ea7n x\u1eed l\u00fd m\u00e3 ngu\u1ed3n do \u0111\u1ed9i SEO technical ph\u1ee5 tr\u00e1ch.<\/p>\n

T\u1ef1u trung, k\u1ef9 n\u0103ng vi\u1ebft content chu\u1ea9n SEO<\/strong> kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c nh\u1ed3i t\u1eeb kh\u00f3a m\u00e0 \u1edf kh\u1ea3 n\u0103ng \u0111\u1ecdc \u0111\u00fang \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm, t\u1ed5 ch\u1ee9c th\u00f4ng tin m\u1ea1ch l\u1ea1c v\u00e0 ch\u1ee9ng minh tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf theo tinh th\u1ea7n E-E-A-T. Khi k\u1ebft h\u1ee3p nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a b\u1eb1ng Google Keyword Planner, ki\u1ec3m so\u00e1t k\u1ef9 thu\u1eadt b\u1eb1ng Screaming Frog v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3 tr\u00ean Google Search Console, m\u1ed7i b\u00e0i vi\u1ebft \u0111\u1ec1u c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 c\u1ea3i thi\u1ec7n.<\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o, c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 khuy\u1ebfn ngh\u1ecb t\u1ed1i \u01b0u c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed7i ng\u00e0y Google x\u1eed l\u00fd h\u00e0ng t\u1ef7 truy v\u1ea5n, v\u00e0 ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean. V\u00ec v\u1eady …<\/p>\n","protected":false},"author":58,"featured_media":28562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-28766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-ky-nang"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/28766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=28766"}],"version-history":[{"count":1,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/28766\/revisions"}],"predecessor-version":[{"id":28767,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/28766\/revisions\/28767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/28562"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=28766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=28766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=28766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}