{"id":26989,"date":"2026-07-30T10:48:41","date_gmt":"2026-07-30T03:48:41","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=26989"},"modified":"2026-07-31T08:59:39","modified_gmt":"2026-07-31T01:59:39","slug":"candidate-persona-la-gi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/candidate-persona-la-gi","title":{"rendered":"Candidate Persona L\u00e0 G\u00ec? Th\u00e0nh Ph\u1ea7n V\u00e0 C\u00e1ch X\u00e2y D\u1ef1ng Cho Tuy\u1ec3n D\u1ee5ng"},"content":{"rendered":"

Khi m\u1ed9t v\u1ecb tr\u00ed \u0111\u0103ng tuy\u1ec3n m\u00e3i kh\u00f4ng tuy\u1ec3n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ph\u00f9 h\u1ee3p, v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng n\u1eb1m \u1edf vi\u1ec7c nh\u00e0 tuy\u1ec3n d\u1ee5ng ch\u01b0a h\u00ecnh dung r\u00f5 m\u00ecnh \u0111ang t\u00ecm ai. Candidate persona<\/strong> ra \u0111\u1eddi \u0111\u1ec3 gi\u1ea3i quy\u1ebft \u0111i\u1ec3m ngh\u1ebdn \u0111\u00f3, gi\u00fap nh\u00e2n s\u1ef1 m\u00f4 t\u1ea3 \u1ee9ng vi\u00ean l\u00fd t\u01b0\u1edfng c\u1ee5 th\u1ec3 thay v\u00ec m\u01a1 h\u1ed3. B\u00e0i vi\u1ebft gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m, th\u00e0nh ph\u1ea7n v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng v\u00e0o tuy\u1ec3n d\u1ee5ng.<\/p>\n

\"Candidate<\/p>\n

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\u2013 Candidate persona l\u00e0 h\u1ed3 s\u01a1 b\u00e1n h\u01b0 c\u1ea5u m\u00f4 t\u1ea3 \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t v\u1ecb tr\u00ed.<\/p>\n

\u2013 Th\u00e0nh ph\u1ea7n g\u1ed3m nh\u00e2n kh\u1ea9u h\u1ecdc, k\u1ef9 n\u0103ng, \u0111\u1ed9ng l\u1ef1c, k\u00eanh t\u00ecm vi\u1ec7c v\u00e0 m\u1ed1i quan t\u00e2m ngh\u1ec1 nghi\u1ec7p.<\/p>\n

\u2013 \u1ee8ng d\u1ee5ng ch\u00ednh: vi\u1ebft JD, ch\u1ecdn k\u00eanh \u0111\u0103ng tin v\u00e0 \u0111\u1ecbnh h\u00ecnh employer branding.<\/p>\n<\/div>\n

1. Candidate persona l\u00e0 g\u00ec?<\/h2>\n

Ch\u00e2n dung \u1ee9ng vi\u00ean (Candidate Persona) l\u00e0 m\u1ed9t h\u1ed3 s\u01a1 b\u00e1n h\u01b0 c\u1ea5u m\u00f4 t\u1ea3 nh\u00f3m \u1ee9ng vi\u00ean l\u00fd t\u01b0\u1edfng m\u00e0 doanh nghi\u1ec7p mu\u1ed1n thu h\u00fat cho m\u1ed9t v\u1ecb tr\u00ed c\u1ee5 th\u1ec3. H\u1ed3 s\u01a1 n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1eadt t\u1eeb nh\u00e2n vi\u00ean \u0111ang l\u00e0m t\u1ed1t, ph\u1ea3n h\u1ed3i khi ph\u1ecfng v\u1ea5n v\u00e0 \u0111\u1eb7c th\u00f9 c\u00f4ng vi\u1ec7c, sau \u0111\u00f3 t\u1ed5ng h\u1ee3p th\u00e0nh m\u1ed9t h\u00ecnh m\u1eabu \u0111\u1ea1i di\u1ec7n. N\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 bi\u1ebfn c\u00e2u h\u1ecfi m\u01a1 h\u1ed3 “ch\u00fang ta c\u1ea7n tuy\u1ec3n ai” th\u00e0nh m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 con ng\u01b0\u1eddi th\u1ef1c t\u1ebf.<\/p>\n

\u0110i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 t\u00ednh \u0111\u1ea1i di\u1ec7n. Thay v\u00ec li\u1ec7t k\u00ea ti\u00eau ch\u00ed r\u1eddi r\u1ea1c, \u0111\u1ed9i tuy\u1ec3n d\u1ee5ng c\u00f3 m\u1ed9t nh\u00e2n v\u1eadt gi\u1ea3 \u0111\u1ecbnh v\u1edbi t\u00ean g\u1ecdi v\u00e0 mong mu\u1ed1n c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u00f9ng tham chi\u1ebfu. Nh\u1edd v\u1eady, m\u1ecdi quy\u1ebft \u0111\u1ecbnh t\u1eeb so\u1ea1n tin \u0111\u1ebfn s\u00e0ng l\u1ecdc \u0111\u1ec1u xoay quanh m\u1ed9t chu\u1ea9n chung.<\/p>\n

2. Th\u00e0nh ph\u1ea7n c\u1ee7a m\u1ed9t candidate persona<\/h2>\n

M\u1ed9t h\u1ed3 s\u01a1 \u0111\u1ea7y \u0111\u1ee7 kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf tu\u1ed5i t\u00e1c hay b\u1eb1ng c\u1ea5p m\u00e0 c\u1ea7n ch\u1ea1m t\u1edbi c\u1ea3 y\u1ebfu t\u1ed1 l\u00fd t\u00ednh l\u1eabn c\u1ea3m t\u00ednh. C\u00e1c nh\u00f3m th\u00f4ng tin d\u01b0\u1edbi \u0111\u00e2y th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong h\u1ea7u h\u1ebft h\u1ed3 s\u01a1, d\u00f9 t\u1ef7 tr\u1ecdng c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y v\u1ecb tr\u00ed.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam vi\u1ec7c l\u00e0m ng\u00e0nh nh\u00e2n s\u1ef1<\/a> \u0111ang tuy\u1ec3n d\u1ee5ng tr\u00ean CareerLink \u0111\u1ec3 n\u1eafm r\u00f5 nhu c\u1ea7u th\u1ef1c t\u1ebf v\u00e0 y\u00eau c\u1ea7u c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng.<\/p>\n\n\n\n\n\n\n\n\n\n
Th\u00e0nh ph\u1ea7n<\/th>\nV\u00ed d\u1ee5 minh h\u1ecda<\/th>\n<\/tr>\n<\/thead>\n
Nh\u00e2n kh\u1ea9u h\u1ecdc<\/td>\n28-35 tu\u1ed5i, 3-5 n\u0103m kinh nghi\u1ec7m, sinh s\u1ed1ng t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb l\u1edbn.<\/td>\n<\/tr>\n
K\u1ef9 n\u0103ng v\u00e0 chuy\u00ean m\u00f4n<\/td>\nTh\u00e0nh th\u1ea1o ph\u00e2n t\u00edch d\u1eef li\u1ec7u, s\u1eed d\u1ee5ng SQL, giao ti\u1ebfp ti\u1ebfng Anh c\u01a1 b\u1ea3n.<\/td>\n<\/tr>\n
\u0110\u1ed9ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p<\/td>\nMu\u1ed1n h\u1ecdc h\u1ecfi c\u00f4ng ngh\u1ec7 m\u1edbi, t\u00ecm l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng.<\/td>\n<\/tr>\n
K\u00eanh t\u00ecm vi\u1ec7c<\/td>\nTrang tuy\u1ec3n d\u1ee5ng chuy\u00ean ng\u00e0nh, nh\u00f3m ngh\u1ec1 nghi\u1ec7p, gi\u1edbi thi\u1ec7u t\u1eeb \u0111\u1ed3ng nghi\u1ec7p.<\/td>\n<\/tr>\n
M\u1ed1i quan t\u00e2m v\u00e0 tr\u1edf ng\u1ea1i<\/td>\nQuan t\u00e2m v\u0103n h\u00f3a c\u00f4ng ty, e ng\u1ea1i m\u00f4i tr\u01b0\u1eddng thi\u1ebfu \u1ed5n \u0111\u1ecbnh.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Trong c\u00e1c nh\u00f3m tr\u00ean, \u0111\u1ed9ng l\u1ef1c v\u00e0 tr\u1edf ng\u1ea1i th\u01b0\u1eddng b\u1ecb b\u1ecf s\u00f3t nh\u1ea5t nh\u01b0ng l\u1ea1i quy\u1ebft \u0111\u1ecbnh vi\u1ec7c \u1ee9ng vi\u00ean c\u00f3 b\u1ea5m n\u00fat \u1ee9ng tuy\u1ec3n hay kh\u00f4ng. Hi\u1ec3u v\u00ec sao m\u1ed9t ng\u01b0\u1eddi mu\u1ed1n thay \u0111\u1ed5i c\u00f4ng vi\u1ec7c v\u00e0 \u0111i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd ch\u1ea7n ch\u1eeb s\u1ebd gi\u00fap n\u1ed9i dung tuy\u1ec3n d\u1ee5ng \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd thay v\u00ec ch\u1ec9 kh\u00f4 khan li\u1ec7t k\u00ea y\u00eau c\u1ea7u.<\/p>\n

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\u2013 L\u01b0u \u00fd: candidate persona kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea3n m\u00f4 t\u1ea3 c\u1ee9ng nh\u1eafc \u0111\u1ec3 lo\u1ea1i ng\u01b0\u1eddi. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ecbnh h\u01b0\u1edbng, c\u1ea7n c\u1eadp nh\u1eadt khi th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng v\u00e0 nhu c\u1ea7u v\u1ecb tr\u00ed thay \u0111\u1ed5i.<\/p>\n<\/div>\n

3. C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng ch\u00e2n dung \u1ee9ng vi\u00ean<\/h2>\n

Vi\u1ec7c d\u1ef1ng h\u1ed3 s\u01a1 n\u00e0y n\u00ean \u0111i t\u1eeb d\u1eef li\u1ec7u n\u1ed9i b\u1ed9 tr\u01b0\u1edbc khi ph\u1ecfng \u0111o\u00e1n. Quy tr\u00ecnh th\u01b0\u1eddng tr\u1ea3i qua ba nh\u00f3m ho\u1ea1t \u0111\u1ed9ng ch\u00ednh, m\u1ed7i b\u01b0\u1edbc b\u1ed5 sung m\u1ed9t l\u1edbp th\u00f4ng tin cho h\u1ed3 s\u01a1 cu\u1ed1i c\u00f9ng.<\/p>\n

\u0110\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 xem th\u00eam Tuy\u1ec3n d\u1ee5ng h\u1ea5p d\u1eabn, ng\u01b0\u1eddi lao \u0111\u1ed9ng th\u1edd \u01a1<\/a> trong chuy\u00ean m\u1ee5c C\u1ea9m nang vi\u1ec7c l\u00e0m c\u1ee7a CareerLink.<\/p>\n

1. Thu th\u1eadp d\u1eef li\u1ec7u n\u1ed9i b\u1ed9<\/h3>\n

B\u1eaft \u0111\u1ea7u t\u1eeb ch\u00ednh nh\u1eefng nh\u00e2n vi\u00ean \u0111ang gi\u1eef v\u1ecb tr\u00ed t\u01b0\u01a1ng t\u1ef1 v\u00e0 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3. Ph\u1ecfng v\u1ea5n ng\u1eafn, xem l\u1ea1i h\u1ed3 s\u01a1 tr\u00fang tuy\u1ec3n v\u00e0 tr\u00f2 chuy\u1ec7n v\u1edbi qu\u1ea3n l\u00fd tr\u1ef1c ti\u1ebfp s\u1ebd cho bi\u1ebft \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a ng\u01b0\u1eddi ph\u00f9 h\u1ee3p. D\u1eef li\u1ec7u th\u1eadt lu\u00f4n \u0111\u00e1ng tin h\u01a1n c\u1ea3m t\u00ednh, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 n\u1ec1n m\u00f3ng c\u1ee7a to\u00e0n b\u1ed9 ch\u00e2n dung.<\/p>\n

2. Ph\u00e2n t\u00edch v\u00e0 nh\u00f3m \u0111\u1eb7c \u0111i\u1ec3m<\/h3>\n

Sau khi c\u00f3 d\u1eef li\u1ec7u, h\u00e3y t\u00ecm \u0111i\u1ec3m chung l\u1eb7p l\u1ea1i v\u1ec1 k\u1ef9 n\u0103ng, \u0111\u1ed9ng l\u1ef1c v\u00e0 h\u00e0nh vi t\u00ecm vi\u1ec7c. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m xu\u1ea5t hi\u1ec7n nhi\u1ec1u l\u1ea7n ch\u00ednh l\u00e0 l\u00f5i c\u1ee7a persona. \u1ede b\u01b0\u1edbc n\u00e0y, \u0111\u1ed9i tuy\u1ec3n d\u1ee5ng lo\u1ea1i b\u1ecf chi ti\u1ebft c\u00e1 bi\u1ec7t v\u00e0 gi\u1eef l\u1ea1i n\u00e9t \u0111\u1ea1i di\u1ec7n cho s\u1ed1 \u0111\u00f4ng \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau.<\/p>\n

3. \u0110\u00fac k\u1ebft th\u00e0nh h\u1ed3 s\u01a1 ho\u00e0n ch\u1ec9nh<\/h3>\n

Cu\u1ed1i c\u00f9ng, t\u1ed5ng h\u1ee3p m\u1ecdi th\u00f4ng tin v\u00e0o m\u1ed9t trang t\u00e0i li\u1ec7u ng\u1eafn g\u1ecdn, \u0111\u1eb7t t\u00ean nh\u00e2n v\u1eadt v\u00e0 b\u1ed5 sung m\u1ed9t c\u00e2u chuy\u1ec7n b\u1ed1i c\u1ea3nh. H\u1ed3 s\u01a1 n\u00e0y c\u1ea7n d\u1ec5 \u0111\u1ecdc \u0111\u1ec3 b\u1ea5t k\u1ef3 ai trong nh\u00f3m c\u0169ng d\u00f9ng \u0111\u01b0\u1ee3c. N\u00ean r\u00e0 so\u00e1t \u0111\u1ecbnh k\u1ef3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh khi c\u00f4ng ty m\u1edf r\u1ed9ng ho\u1eb7c \u0111\u1ed5i \u0111\u1ecbnh h\u01b0\u1edbng nh\u00e2n s\u1ef1.<\/p>\n

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\u2013 L\u1eddi khuy\u00ean: m\u1ed7i v\u1ecb tr\u00ed tr\u1ecdng y\u1ebfu n\u00ean c\u00f3 m\u1ed9t persona ri\u00eang. G\u1ed9p chung nhi\u1ec1u vai tr\u00f2 v\u00e0o m\u1ed9t ch\u00e2n dung s\u1ebd khi\u1ebfn th\u00f4ng \u0111i\u1ec7p tuy\u1ec3n d\u1ee5ng b\u1ecb lo\u00e3ng v\u00e0 kh\u00f3 nh\u1eafm \u0111\u00fang ng\u01b0\u1eddi.<\/p>\n<\/div>\n

4. \u1ee8ng d\u1ee5ng candidate persona trong tuy\u1ec3n d\u1ee5ng<\/h2>\n

Gi\u00e1 tr\u1ecb th\u1eadt s\u1ef1 c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y th\u1ec3 hi\u1ec7n khi n\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o t\u1eebng kh\u00e2u v\u1eadn h\u00e0nh. V\u1edbi b\u1ea3n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c, persona gi\u00fap chuy\u1ec3n gi\u1ecdng v\u0103n t\u1eeb li\u1ec7t k\u00ea y\u00eau c\u1ea7u sang tr\u00f2 chuy\u1ec7n \u0111\u00fang m\u1ed1i quan t\u00e2m c\u1ee7a \u1ee9ng vi\u00ean, nh\u1edd \u0111\u00f3 tin tuy\u1ec3n d\u1ee5ng thu h\u00fat h\u01a1n. Khi ch\u1ecdn k\u00eanh \u0111\u0103ng tin, vi\u1ec7c bi\u1ebft \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u s\u1ebd gi\u00fap ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd thay v\u00ec r\u1ea3i \u0111\u1ec1u kh\u1eafp n\u01a1i.<\/p>\n

\u1ede t\u1ea7m r\u1ed9ng h\u01a1n, h\u1ed3 s\u01a1 n\u00e0y l\u00e0 ch\u1ea5t li\u1ec7u c\u1ed1t l\u00f5i cho employer branding, t\u1ee9c c\u00e1ch doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh nh\u00e0 tuy\u1ec3n d\u1ee5ng. Khi hi\u1ec3u \u0111i\u1ec1u \u1ee9ng vi\u00ean coi tr\u1ecdng, \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u00fang c\u00e2u chuy\u1ec7n v\u1ec1 v\u0103n h\u00f3a, l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 ph\u00fac l\u1ee3i. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 thu\u1ed9c v\u1ec1 tuy\u1ec3n d\u1ee5ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng, kh\u00f4ng ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng. \u0110\u1ec3 h\u00ecnh dung quy m\u00f4 m\u1ea3ng n\u00e0y, chuy\u00ean m\u1ee5c Nh\u00e2n s\u1ef1 tr\u00ean CareerLink hi\u1ec7n c\u00f3 921 tin tuy\u1ec3n d\u1ee5ng, v\u1edbi m\u1ee9c l\u01b0\u01a1ng ph\u1ed5 bi\u1ebfn tr\u1ea3i t\u1eeb 7 \u0111\u1ebfn 100 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng t\u00f9y c\u1ea5p b\u1eadc, cho th\u1ea5y nhu c\u1ea7u nh\u00e2n s\u1ef1 l\u00e0m c\u00f4ng t\u00e1c tuy\u1ec3n d\u1ee5ng v\u1eabn kh\u00e1 s\u00f4i \u0111\u1ed9ng.<\/p>\n

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M\u1ed9t persona r\u00f5 r\u00e0ng kh\u00f4ng gi\u00fap b\u1ea1n tuy\u1ec3n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n, m\u00e0 gi\u00fap b\u1ea1n tuy\u1ec3n \u0111\u00fang ng\u01b0\u1eddi h\u01a1n, v\u00e0 \u0111\u00f3 m\u1edbi l\u00e0 \u0111i\u1ec1u ti\u1ebft ki\u1ec7m chi ph\u00ed v\u1ec1 l\u00e2u d\u00e0i.<\/em><\/p>\n<\/blockquote>\n

5. Ph\u00e2n bi\u1ec7t candidate persona v\u00e0 buyer persona<\/h2>\n

Hai kh\u00e1i ni\u1ec7m n\u00e0y gi\u1ed1ng nhau v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p nh\u01b0ng kh\u00e1c nhau \u1edf m\u1ee5c ti\u00eau. Buyer persona m\u00f4 t\u1ea3 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ph\u1ee5c v\u1ee5 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb, h\u01b0\u1edbng t\u1edbi h\u00e0nh vi mua s\u1eafm v\u00e0 quy\u1ebft \u0111\u1ecbnh chi ti\u1ec1n. Trong khi \u0111\u00f3, candidate persona m\u00f4 t\u1ea3 \u1ee9ng vi\u00ean l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ph\u1ee5c v\u1ee5 tuy\u1ec3n d\u1ee5ng, h\u01b0\u1edbng t\u1edbi \u0111\u1ed9ng l\u1ef1c ngh\u1ec1 nghi\u1ec7p v\u00e0 quy\u1ebft \u0111\u1ecbnh \u1ee9ng tuy\u1ec3n.<\/p>\n

V\u00ec m\u1ee5c ti\u00eau kh\u00e1c nhau n\u00ean tr\u1ecdng t\u00e2m d\u1eef li\u1ec7u c\u0169ng kh\u00e1c. Buyer persona ch\u00fa \u00fd t\u1edbi nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 \u0111i\u1ec3m ch\u1ea1m mua h\u00e0ng, c\u00f2n ch\u00e2n dung \u1ee9ng vi\u00ean l\u1ea1i t\u1eadp trung v\u00e0o k\u1ef3 v\u1ecdng c\u00f4ng vi\u1ec7c, m\u1ee9c l\u01b0\u01a1ng v\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c. Hi\u1ec3u r\u00f5 ranh gi\u1edbi n\u00e0y gi\u00fap \u0111\u1ed9i nh\u00e2n s\u1ef1 x\u00e2y d\u1ef1ng c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 tuy\u1ec3n d\u1ee5ng.<\/p>\n

6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Doanh nghi\u1ec7p nh\u1ecf c\u00f3 c\u1ea7n candidate persona kh\u00f4ng?<\/em><\/strong><\/p>\n

C\u00f3. Ngay c\u1ea3 khi tuy\u1ec3n \u00edt, m\u1ed9t persona \u0111\u01a1n gi\u1ea3n c\u0169ng gi\u00fap ch\u1ee7 doanh nghi\u1ec7p m\u00f4 t\u1ea3 r\u00f5 ng\u01b0\u1eddi c\u1ea7n t\u00ecm, vi\u1ebft tin tuy\u1ec3n d\u1ee5ng \u0111\u00fang tr\u1ecdng t\u00e2m v\u00e0 tr\u00e1nh ph\u1ecfng v\u1ea5n d\u00e0n tr\u1ea3i m\u1ea5t th\u1eddi gian.<\/p>\n

2. Bao l\u00e2u n\u00ean c\u1eadp nh\u1eadt persona m\u1ed9t l\u1ea7n?<\/em><\/strong><\/p>\n

Kh\u00f4ng c\u00f3 m\u1ed1c c\u1ed1 \u0111\u1ecbnh, nh\u01b0ng n\u00ean r\u00e0 so\u00e1t khi th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng bi\u1ebfn \u0111\u1ed9ng, khi c\u00f4ng ty \u0111\u1ed5i \u0111\u1ecbnh h\u01b0\u1edbng ho\u1eb7c khi m\u1ed9t v\u1ecb tr\u00ed li\u00ean t\u1ee5c tuy\u1ec3n kh\u00f4ng hi\u1ec7u qu\u1ea3 sau nhi\u1ec1u \u0111\u1ee3t \u0111\u0103ng tin.<\/p>\n

3. Persona c\u00f3 thay th\u1ebf \u0111\u01b0\u1ee3c b\u1ea3n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c kh\u00f4ng?<\/em><\/strong><\/p>\n

Kh\u00f4ng. Persona l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i b\u1ed9 \u0111\u1ec3 hi\u1ec3u \u1ee9ng vi\u00ean, c\u00f2n b\u1ea3n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c l\u00e0 t\u00e0i li\u1ec7u ch\u00ednh th\u1ee9c \u0111\u0103ng ra b\u00ean ngo\u00e0i. Hai th\u1ee9 b\u1ed5 tr\u1ee3 nhau ch\u1ee9 kh\u00f4ng thay th\u1ebf l\u1eabn nhau.<\/p>\n

T\u00f3m l\u1ea1i, candidate persona<\/strong> l\u00e0 chi\u1ebfc la b\u00e0n gi\u00fap \u0111\u1ed9i tuy\u1ec3n d\u1ee5ng \u0111i t\u1eeb mong mu\u1ed1n m\u01a1 h\u1ed3 \u0111\u1ebfn h\u00ecnh dung c\u1ee5 th\u1ec3 v\u1ec1 ng\u01b0\u1eddi c\u1ea7n t\u00ecm. Khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb d\u1eef li\u1ec7u th\u1eadt v\u00e0 c\u1eadp nh\u1eadt \u0111\u1ec1u \u0111\u1eb7n, c\u00f4ng c\u1ee5 n\u00e0y h\u1ed7 tr\u1ee3 vi\u1ebft tin tuy\u1ec3n d\u1ee5ng s\u00e1t th\u1ef1c t\u1ebf, ch\u1ecdn k\u00eanh \u0111\u0103ng tin h\u1ee3p l\u00fd v\u00e0 \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng nh\u1ea5t qu\u00e1n h\u01a1n theo th\u1eddi gian.<\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o, c\u00e1ch x\u00e2y d\u1ef1ng thay \u0111\u1ed5i theo v\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u1eb7c th\u00f9 doanh nghi\u1ec7p.<\/em><\/p>\n

Minh An<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Khi m\u1ed9t v\u1ecb tr\u00ed \u0111\u0103ng tuy\u1ec3n m\u00e3i kh\u00f4ng tuy\u1ec3n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ph\u00f9 h\u1ee3p, v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng n\u1eb1m \u1edf vi\u1ec7c nh\u00e0 tuy\u1ec3n d\u1ee5ng ch\u01b0a h\u00ecnh dung …<\/p>\n","protected":false},"author":58,"featured_media":26988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-26989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/26989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=26989"}],"version-history":[{"count":2,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/26989\/revisions"}],"predecessor-version":[{"id":26999,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/26989\/revisions\/26999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/26988"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=26989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=26989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=26989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}