{"id":24524,"date":"2026-06-22T10:41:00","date_gmt":"2026-06-22T03:41:00","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=24524"},"modified":"2026-07-16T13:38:30","modified_gmt":"2026-07-16T06:38:30","slug":"cua-hang-truong-la-gi-nhiem-vu-luong-va-lo-trinh","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/cua-hang-truong-la-gi-nhiem-vu-luong-va-lo-trinh","title":{"rendered":"C\u1eeda H\u00e0ng Tr\u01b0\u1edfng L\u00e0 G\u00ec? Vai Tr\u00f2, Nhi\u1ec7m V\u1ee5 V\u00e0 M\u1ee9c L\u01b0\u01a1ng"},"content":{"rendered":"

Trong h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh c\u1ee7a m\u1ed9t chu\u1ed7i b\u00e1n l\u1ebb, c\u1eeda h\u00e0ng tr\u01b0\u1edfng<\/strong> l\u00e0 m\u1eaft x\u00edch quan tr\u1ecdng nh\u1ea5t \u2014 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ea1i m\u1ed9t \u0111i\u1ec3m b\u00e1n. T\u1eeb qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, \u0111i\u1ec1u ph\u1ed1i h\u00e0ng h\u00f3a \u0111\u1ebfn x\u1eed l\u00fd khi\u1ebfu n\u1ea1i kh\u00e1ch h\u00e0ng, v\u1ecb tr\u00ed n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u01b0 duy qu\u1ea3n l\u00fd v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c chi\u1ebfn tr\u00ean s\u00e0n b\u00e1n l\u1ebb.<\/p>\n

\"C\u1eeda<\/p>\n

\nT\u1ed5ng quan nhanh v\u1ec1 v\u1ecb tr\u00ed C\u1eeda H\u00e0ng Tr\u01b0\u1edfng:<\/strong>\n

\u2013 T\u00ean ti\u1ebfng Anh: Store Manager ho\u1eb7c Shop Manager.<\/p>\n

\u2013 B\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp cho: Area Manager ho\u1eb7c Gi\u00e1m \u0111\u1ed1c Kinh doanh khu v\u1ef1c.<\/p>\n

\u2013 L\u0129nh v\u1ef1c: B\u00e1n l\u1ebb (Retail), F&B, th\u1eddi trang, d\u01b0\u1ee3c ph\u1ea9m, \u0111i\u1ec7n m\u00e1y, FMCG.<\/p>\n

\u2013 M\u1ee9c l\u01b0\u01a1ng ph\u1ed5 bi\u1ebfn: 10\u201325 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng (t\u00f9y quy m\u00f4 chu\u1ed7i, doanh thu \u0111i\u1ec3m b\u00e1n v\u00e0 n\u0103ng l\u1ef1c \u1ee9ng vi\u00ean).<\/p>\n

\u2013 Y\u00eau c\u1ea7u kinh nghi\u1ec7m: th\u01b0\u1eddng 2\u20134 n\u0103m trong ng\u00e0nh b\u00e1n l\u1ebb ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n<\/div>\n

1. C\u1eeda h\u00e0ng tr\u01b0\u1edfng l\u00e0 g\u00ec v\u00e0 kh\u00e1c g\u00ec qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng?<\/h2>\n

C\u1eeda h\u00e0ng tr\u01b0\u1edfng (Store Manager) l\u00e0 ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng ho\u1eb7c m\u1ed9t chi nh\u00e1nh trong chu\u1ed7i b\u00e1n l\u1ebb. V\u1ecb tr\u00ed n\u00e0y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 “ng\u01b0\u1eddi tr\u00f4ng coi” m\u00e0 l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o tr\u1ef1c ti\u1ebfp ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 doanh thu, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, hi\u1ec7u su\u1ea5t nh\u00e2n vi\u00ean v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i \u0111i\u1ec3m b\u00e1n.<\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi hay nh\u1ea7m l\u1eabn gi\u1eefa c\u1eeda h\u00e0ng tr\u01b0\u1edfng v\u00e0 qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng. V\u1ec1 b\u1ea3n ch\u1ea5t, hai thu\u1eadt ng\u1eef n\u00e0y m\u00f4 t\u1ea3 c\u00f9ng m\u1ed9t vai tr\u00f2 \u2014 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u \u0111i\u1ec3m b\u00e1n. Tuy nhi\u00ean, trong m\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c l\u1edbn nh\u01b0 chu\u1ed7i B\u00e1ch H\u00f3a Xanh, WinMart hay Pharmacity, “qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng” \u0111\u00f4i khi ch\u1ec9 ph\u1ee5 tr\u00e1ch m\u1ed9t m\u1ea3ng (v\u00ed d\u1ee5 qu\u1ea3n l\u00fd ca), trong khi “c\u1eeda h\u00e0ng tr\u01b0\u1edfng” m\u1edbi l\u00e0 ng\u01b0\u1eddi c\u00f3 th\u1ea9m quy\u1ec1n cao nh\u1ea5t t\u1ea1i \u0111i\u1ec3m b\u00e1n \u0111\u00f3.<\/p>\n

\n

“C\u1eeda h\u00e0ng tr\u01b0\u1edfng gi\u1ecfi kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi b\u00e1n h\u00e0ng gi\u1ecfi nh\u1ea5t c\u1eeda h\u00e0ng \u2014 m\u00e0 l\u00e0 ng\u01b0\u1eddi bi\u1ebft t\u1ea1o ra h\u1ec7 th\u1ed1ng \u0111\u1ec3 c\u1ea3 \u0111\u1ed9i b\u00e1n gi\u1ecfi h\u01a1n.” \u2014 g\u00f3c nh\u00ecn t\u1eeb ng\u00e0nh retail Vi\u1ec7t Nam.<\/p>\n<\/blockquote>\n

V\u1ec1 m\u1eb7t t\u1ed5 ch\u1ee9c, c\u1ea5u tr\u00fac \u0111i\u1ec3n h\u00ecnh t\u1ea1i c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb Vi\u1ec7t Nam th\u01b0\u1eddng l\u00e0: Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u2192 Tr\u01b0\u1edfng ca \u2192 C\u1eeda h\u00e0ng tr\u01b0\u1edfng<\/strong> \u2192 Area Manager \u2192 Gi\u00e1m \u0111\u1ed1c V\u00f9ng. C\u1ea5p b\u1eadc n\u00e0y khi\u1ebfn v\u1ecb tr\u00ed Store Manager tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i tr\u1ef1c ti\u1ebfp gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c t\u1eeb tr\u00ean xu\u1ed1ng v\u00e0 th\u1ef1c thi t\u1ea1i s\u00e0n.<\/p>\n

2. Nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 c\u1ee7a c\u1eeda h\u00e0ng tr\u01b0\u1edfng<\/h2>\n

C\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng tr\u01b0\u1edfng th\u1ef1c t\u1ebf bao g\u1ed3m nhi\u1ec1u m\u1ea3ng song song, kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn \u1edf vi\u1ec7c “tr\u00f4ng coi nh\u00e2n vi\u00ean.” D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c nh\u00f3m nhi\u1ec7m v\u1ee5 ch\u00ednh m\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng l\u1edbn trong ng\u00e0nh b\u00e1n l\u1ebb \u0111\u1ec1u y\u00eau c\u1ea7u.<\/p>\n\n\n\n\n\n\n\n\n\n
Nh\u00f3m nhi\u1ec7m v\u1ee5<\/th>\nC\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3<\/th>\n<\/tr>\n<\/thead>\n
Qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1<\/strong><\/td>\nL\u00ean l\u1ecbch ca, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean m\u1edbi, \u0111\u00e1nh gi\u00e1 KPI \u0111\u1ecbnh k\u1ef3, x\u1eed l\u00fd vi ph\u1ea1m n\u1ed9i quy<\/td>\n<\/tr>\n
Qu\u1ea3n l\u00fd doanh thu<\/strong><\/td>\nTheo d\u00f5i doanh s\u1ed1 h\u1eb1ng ng\u00e0y, ph\u00e2n t\u00edch b\u00e1o c\u00e1o b\u00e1n h\u00e0ng POS, \u0111\u1ec1 xu\u1ea5t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i<\/td>\n<\/tr>\n
Qu\u1ea3n l\u00fd h\u00e0ng h\u00f3a<\/strong><\/td>\nKi\u1ec3m so\u00e1t t\u1ed3n kho, \u0111\u1eb7t h\u00e0ng b\u1ed5 sung, ki\u1ec3m tra h\u1ea1n s\u1eed d\u1ee5ng, tr\u01b0ng b\u00e0y h\u00e0ng theo planogram<\/td>\n<\/tr>\n
Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/td>\nX\u1eed l\u00fd khi\u1ebfu n\u1ea1i, duy tr\u00ec ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5, thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch<\/td>\n<\/tr>\n
Tu\u00e2n th\u1ee7 & v\u1eadn h\u00e0nh<\/strong><\/td>\n\u0110\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u, ph\u00f2ng ch\u00e1y ch\u1eefa ch\u00e1y, ATTP (n\u1ebfu c\u00f3 th\u1ef1c ph\u1ea9m)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Hi\u1ec7n nay, theo d\u1eef li\u1ec7u CareerLink, ng\u00e0nh b\u00e1n l\u1ebb \u0111ang c\u00f3 2.754 tin tuy\u1ec3n d\u1ee5ng<\/strong> \u2014 trong \u0111\u00f3 nhi\u1ec1u v\u1ecb tr\u00ed c\u1eeda h\u00e0ng tr\u01b0\u1edfng t\u1ea1i c\u00e1c chu\u1ed7i nh\u01b0 Circle K, GS25, The Coffee House, Guardian, hay c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed9i \u0111\u1ecba \u0111ang c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng. C\u00e1c chu\u1ed7i m\u1edf r\u1ed9ng nhanh nh\u01b0 Pharmacity (h\u01a1n 1.000 \u0111i\u1ec3m b\u00e1n) hay WinMart+ (h\u00e0ng tr\u0103m chi nh\u00e1nh m\u1edbi m\u1ed7i n\u0103m) li\u00ean t\u1ee5c t\u1ea1o ra nhu c\u1ea7u tuy\u1ec3n Store Manager c\u1ea5p trung. \u0110\u1ec3 tham kh\u1ea3o danh s\u00e1ch c\u1eadp nh\u1eadt nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 xem t\u1ea1i m\u1ee5c vi\u1ec7c l\u00e0m ng\u00e0nh b\u00e1n l\u1ebb \u2014 b\u00e1n s\u1ec9<\/a>.<\/p>\n

\nL\u01b0u \u00fd quan tr\u1ecdng:<\/strong>\n

\u2013 C\u1eeda h\u00e0ng tr\u01b0\u1edfng th\u01b0\u1eddng ph\u1ea3i l\u00e0m vi\u1ec7c theo ca v\u00e0 c\u00f3 m\u1eb7t v\u00e0o cu\u1ed1i tu\u1ea7n ho\u1eb7c ng\u00e0y l\u1ec5 \u2014 \u0111\u00e2y l\u00e0 \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb m\u00e0 \u1ee9ng vi\u00ean c\u1ea7n c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi \u1ee9ng tuy\u1ec3n.<\/p>\n

\u2013 T\u1ea1i c\u00e1c chu\u1ed7i l\u1edbn, KPI doanh thu h\u1eb1ng th\u00e1ng \u0111\u01b0\u1ee3c theo d\u00f5i r\u1ea5t s\u00e1t \u2014 \u00e1p l\u1ef1c hi\u1ec7u su\u1ea5t cao h\u01a1n so v\u1edbi c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ed9c l\u1eadp.<\/p>\n<\/div>\n

\"C\u1eeda<\/p>\n

3. K\u1ef9 n\u0103ng c\u1ea7n c\u00f3 \u0111\u1ec3 tr\u1edf th\u00e0nh c\u1eeda h\u00e0ng tr\u01b0\u1edfng gi\u1ecfi<\/h2>\n

\u0110\u1ec3 th\u0103ng ti\u1ebfn l\u00ean v\u1ecb tr\u00ed Store Manager, nh\u00e2n vi\u00ean b\u00e1n l\u1ebb c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t b\u1ed9 k\u1ef9 n\u0103ng k\u00e9p \u2014 v\u1eeba c\u00f3 chi\u1ec1u s\u00e2u chuy\u00ean m\u00f4n v\u1eadn h\u00e0nh, v\u1eeba c\u00f3 n\u0103ng l\u1ef1c l\u00e3nh \u0111\u1ea1o con ng\u01b0\u1eddi. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m ph\u00e2n bi\u1ec7t r\u00f5 nh\u1ea5t gi\u1eefa m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc v\u00e0 m\u1ed9t c\u1eeda h\u00e0ng tr\u01b0\u1edfng th\u1ef1c s\u1ef1. Nhi\u1ec1u ng\u01b0\u1eddi m\u1eafc sai l\u1ea7m khi ch\u1ec9 t\u1eadp trung n\u00e2ng doanh s\u1ed1 c\u00e1 nh\u00e2n m\u00e0 b\u1ecf qua kh\u1ea3 n\u0103ng hu\u1ea5n luy\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i nh\u00f3m \u2014 v\u1ed1n l\u00e0 n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i m\u00e0 Area Manager t\u00ecm ki\u1ebfm khi \u0111\u1ec1 b\u1ea1t.<\/p>\n

V\u1ec1 k\u1ef9 n\u0103ng c\u1ee9ng (hard skills), c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng nh\u01b0 Vincom Retail, Masan Consumer hay FPT Retail th\u01b0\u1eddng y\u00eau c\u1ea7u:<\/p>\n

\u2013 K\u1ef9 n\u0103ng ph\u00e2n t\u00edch b\u00e1o c\u00e1o b\u00e1n h\u00e0ng t\u1eeb h\u1ec7 th\u1ed1ng POS (Oracle Retail, KiotViet, Sapo) \u0111\u1ec3 \u0111\u1ecdc hi\u1ec3u doanh thu theo gi\u1edd, theo SKU, theo nh\u00e2n vi\u00ean.<\/p>\n

\u2013 K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd t\u1ed3n kho v\u00e0 ki\u1ec3m so\u00e1t hao h\u1ee5t (shrinkage control) \u2014 \u0111\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn \u0111i\u1ec3m b\u00e1n.<\/p>\n

\u2013 Hi\u1ec3u bi\u1ebft v\u1ec1 ti\u00eau chu\u1ea9n tr\u01b0ng b\u00e0y h\u00e0ng h\u00f3a (Visual Merchandising) v\u00e0 planogram theo quy \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u2013 N\u1eafm v\u1eefng B\u1ed9 lu\u1eadt Lao \u0111\u1ed9ng 2019 \u0111\u1ec3 x\u1eed l\u00fd ca k\u00edp, l\u00e0m th\u00eam gi\u1edd v\u00e0 h\u1ee3p \u0111\u1ed3ng nh\u00e2n vi\u00ean b\u00e1n th\u1eddi gian \u0111\u00fang quy \u0111\u1ecbnh ph\u00e1p l\u00fd.<\/p>\n

V\u1ec1 k\u1ef9 n\u0103ng m\u1ec1m, ba n\u0103ng l\u1ef1c quan tr\u1ecdng nh\u1ea5t bao g\u1ed3m kh\u1ea3 n\u0103ng hu\u1ea5n luy\u1ec7n nh\u00e2n vi\u00ean (coaching), k\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh, v\u00e0 t\u01b0 duy h\u01b0\u1edbng \u0111\u1ebfn k\u1ebft qu\u1ea3 (result-oriented mindset) khi \u00e1p l\u1ef1c doanh s\u1ed1 t\u0103ng cao v\u00e0o cu\u1ed1i th\u00e1ng. Ngo\u00e0i ra, kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh nhanh trong t\u00ecnh hu\u1ed1ng thi\u1ebfu h\u00e0ng \u0111\u1ed9t xu\u1ea5t ho\u1eb7c nh\u00e2n vi\u00ean v\u1eafng ca c\u0169ng l\u00e0 th\u01b0\u1edbc \u0111o quan tr\u1ecdng c\u1ee7a m\u1ed9t Store Manager th\u1ef1c chi\u1ebfn.<\/p>\n

\nL\u1eddi khuy\u00ean \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p c\u1eeda h\u00e0ng tr\u01b0\u1edfng:<\/strong>\n

\u2013 N\u1ebfu b\u1ea1n \u0111ang \u1edf v\u1ecb tr\u00ed tr\u01b0\u1edfng ca, h\u00e3y ch\u1ee7 \u0111\u1ed9ng xin ph\u1ee5 tr\u00e1ch th\u00eam m\u1ea3ng h\u00e0ng h\u00f3a ho\u1eb7c \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean m\u1edbi \u2014 \u0111\u00e2y l\u00e0 hai k\u1ef9 n\u0103ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao khi x\u00e9t th\u0103ng ch\u1ee9c l\u00ean Store Manager, t\u00f9y theo ch\u00ednh s\u00e1ch t\u1eebng t\u1ed5 ch\u1ee9c.<\/p>\n

\u2013 H\u1ecdc th\u00eam ch\u1ee9ng ch\u1ec9 Retail Management t\u1eeb PACE Institute ho\u1eb7c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn t\u1eeb Coursera (ch\u01b0\u01a1ng tr\u00ecnh “Retail Management” c\u1ee7a Daytona State College) c\u00f3 th\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf tr\u00ean h\u1ed3 s\u01a1 \u1ee9ng tuy\u1ec3n.<\/p>\n

\u2013 Theo d\u00f5i ch\u1ec9 s\u1ed1 NPS (Net Promoter Score) c\u1ee7a c\u1eeda h\u00e0ng l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 t\u1ef1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n

4. L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn v\u00e0 m\u1ee9c l\u01b0\u01a1ng th\u1ef1c t\u1ebf<\/h2>\n

L\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p \u0111i\u1ec3n h\u00ecnh trong ng\u00e0nh b\u00e1n l\u1ebb th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u t\u1eeb v\u1ecb tr\u00ed nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng (Sales Associate), sau 1\u20132 n\u0103m c\u00f3 th\u1ec3 l\u00ean tr\u01b0\u1edfng ca (Shift Leader), r\u1ed3i ph\u00f3 c\u1eeda h\u00e0ng tr\u01b0\u1edfng (Assistant Store Manager), v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 c\u1eeda h\u00e0ng tr\u01b0\u1edfng<\/strong> (Store Manager). T\u1eeb \u0111\u00e2y, con \u0111\u01b0\u1eddng ti\u1ebfp theo c\u00f3 th\u1ec3 l\u00e0 Area Manager (qu\u1ea3n l\u00fd khu v\u1ef1c) ho\u1eb7c chuy\u1ec3n sang b\u1ed9 ph\u1eadn ph\u00e1t tri\u1ec3n chu\u1ed7i, \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9. M\u1ed9t s\u1ed1 chu\u1ed7i nh\u01b0 The Coffee House hay Highlands Coffee c\u00f2n c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh Management Trainee r\u00fat ng\u1eafn l\u1ed9 tr\u00ecnh n\u00e0y xu\u1ed1ng c\u00f2n 12\u201318 th\u00e1ng cho \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng, t\u00f9y \u0111i\u1ec1u ki\u1ec7n v\u00e0 n\u0103ng l\u1ef1c t\u1eebng c\u00e1 nh\u00e2n.<\/p>\n

V\u1ec1 thu nh\u1eadp, m\u1ee9c l\u01b0\u01a1ng c\u1eeda h\u00e0ng tr\u01b0\u1edfng t\u1ea1i Vi\u1ec7t Nam dao \u0111\u1ed9ng t\u00f9y v\u00e0o quy m\u00f4 chu\u1ed7i, doanh thu \u0111i\u1ec3m b\u00e1n v\u00e0 n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi \u0111\u1ea3m nh\u1eadn. T\u1ea1i c\u00e1c chu\u1ed7i ti\u1ec7n l\u1ee3i nh\u1ecf nh\u01b0 minimart \u0111\u1ed9c l\u1eadp, m\u1ee9c l\u01b0\u01a1ng tham kh\u1ea3o th\u01b0\u1eddng t\u1eeb 8\u201312 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng. C\u00e1c chu\u1ed7i t\u1ea7m trung nh\u01b0 B\u00e1ch H\u00f3a Xanh, Pharmacity, hay c\u00e1c th\u01b0\u01a1ng hi\u1ec7u F&B n\u1ed9i \u0111\u1ecba ghi nh\u1eadn m\u1ee9c tham kh\u1ea3o kho\u1ea3ng 12\u201318 tri\u1ec7u. V\u1edbi c\u00e1c chu\u1ed7i qu\u1ed1c t\u1ebf ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p (Guardian, Lotte Mart, AEON), m\u1ee9c l\u01b0\u01a1ng c\u00f3 th\u1ec3 \u0111\u1ea1t 18\u201325 tri\u1ec7u c\u1ed9ng th\u00eam th\u01b0\u1edfng doanh thu h\u1eb1ng th\u00e1ng, t\u00f9y k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf.<\/p>\n

Ngo\u00e0i l\u01b0\u01a1ng c\u01a1 b\u1ea3n, nhi\u1ec1u chu\u1ed7i l\u1edbn c\u00f2n c\u00f3 ch\u00ednh s\u00e1ch th\u01b0\u1edfng hi\u1ec7u su\u1ea5t (performance bonus) t\u00ednh theo ph\u1ea7n tr\u0103m doanh thu v\u01b0\u1ee3t target \u2014 \u0111\u00e2y l\u00e0 ngu\u1ed3n thu nh\u1eadp bi\u1ebfn \u0111\u1ed5i ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ebft qu\u1ea3 kinh doanh th\u1ef1c t\u1ebf c\u1ee7a \u0111i\u1ec3m b\u00e1n. V\u1edbi th\u1ecb tr\u01b0\u1eddng chu\u1ed7i b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111ang t\u0103ng tr\u01b0\u1edfng, nhu c\u1ea7u tuy\u1ec3n Store Manager c\u00f3 kinh nghi\u1ec7m d\u1ef1 ki\u1ebfn ti\u1ebfp t\u1ee5c \u1edf m\u1ee9c t\u00edch c\u1ef1c trong giai \u0111o\u1ea1n t\u1edbi. Th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng b\u00e1n h\u00e0ng v\u00e0 kinh doanh hi\u1ec7n c\u00f3 h\u01a1n 13.850 tin<\/strong> \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean CareerLink \u2014 b\u1ea1n c\u00f3 th\u1ec3 xem t\u1ea1i m\u1ee5c tuy\u1ec3n d\u1ee5ng b\u00e1n h\u00e0ng \u2014 kinh doanh<\/a>.<\/p>\n

\u0110\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n trong ng\u00e0nh b\u00e1n l\u1ebb, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft v\u1ec1 qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng<\/a> \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n v\u1ec1 v\u1ecb tr\u00ed n\u00e0y.<\/p>\n

5. So s\u00e1nh c\u1eeda h\u00e0ng tr\u01b0\u1edfng v\u1edbi c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd li\u00ean quan<\/h2>\n

Trong th\u1ef1c t\u1ebf, \u1ee9ng vi\u00ean th\u01b0\u1eddng b\u0103n kho\u0103n gi\u1eefa ba v\u1ecb tr\u00ed hay xu\u1ea5t hi\u1ec7n trong JD tuy\u1ec3n d\u1ee5ng: c\u1eeda h\u00e0ng tr\u01b0\u1edfng, qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng (Store Supervisor) v\u00e0 tr\u01b0\u1edfng khu v\u1ef1c (Area Manager). Ba vai tr\u00f2 n\u00e0y kh\u00e1c nhau c\u01a1 b\u1ea3n v\u1ec1 ph\u1ea1m vi qu\u1ea3n l\u00fd v\u00e0 m\u1ee9c \u0111\u1ed9 ch\u1ecbu tr\u00e1ch nhi\u1ec7m, v\u00e0 s\u1ef1 nh\u1ea7m l\u1eabn gi\u1eefa ch\u00fang th\u01b0\u1eddng khi\u1ebfn \u1ee9ng vi\u00ean \u0111\u00e0m ph\u00e1n l\u01b0\u01a1ng kh\u00f4ng \u0111\u00fang m\u1eb7t b\u1eb1ng ho\u1eb7c nh\u1eadn JD kh\u00f4ng ph\u00f9 h\u1ee3p n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf.<\/p>\n

Store Supervisor th\u01b0\u1eddng qu\u1ea3n l\u00fd ca ho\u1eb7c m\u1ed9t khu v\u1ef1c trong c\u1eeda h\u00e0ng, b\u00e1o c\u00e1o l\u00ean Store Manager. C\u1eeda h\u00e0ng tr\u01b0\u1edfng ch\u1ecbu tr\u00e1ch nhi\u1ec7m to\u00e0n b\u1ed9 m\u1ed9t \u0111i\u1ec3m b\u00e1n, t\u1eeb P&L (l\u1ee3i nhu\u1eadn v\u00e0 thua l\u1ed7) \u0111\u1ebfn nh\u00e2n s\u1ef1 v\u00e0 tu\u00e2n th\u1ee7 th\u01b0\u01a1ng hi\u1ec7u. Area Manager qu\u1ea3n l\u00fd nhi\u1ec1u \u0111i\u1ec3m b\u00e1n c\u00f9ng l\u00fac (th\u01b0\u1eddng 5\u201315 c\u1eeda h\u00e0ng), t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u00e0 chu\u1ea9n h\u00f3a v\u1eadn h\u00e0nh. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng nh\u1ea5t: ch\u1ec9 Store Manager m\u1edbi c\u00f3 quy\u1ec1n k\u00fd duy\u1ec7t \u0111\u01a1n h\u00e0ng nh\u1eadp h\u00e0ng h\u00f3a v\u00e0 quy\u1ebft \u0111\u1ecbnh ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1 t\u1ea1i \u0111i\u1ec3m b\u00e1n \u2014 hai th\u1ea9m quy\u1ec1n m\u00e0 Store Supervisor kh\u00f4ng c\u00f3.<\/p>\n

6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. C\u1eeda h\u00e0ng tr\u01b0\u1edfng c\u00f3 c\u1ea7n b\u1eb1ng \u0111\u1ea1i h\u1ecdc kh\u00f4ng?<\/em><\/strong><\/p>\n

Ph\u1ea7n l\u1edbn c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb kh\u00f4ng y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c b\u1eb1ng \u0111\u1ea1i h\u1ecdc cho v\u1ecb tr\u00ed Store Manager. Kinh nghi\u1ec7m th\u1ef1c t\u1ebf 2\u20134 n\u0103m trong ng\u00e0nh v\u00e0 th\u00e0nh t\u00edch qu\u1ea3n l\u00fd ca ho\u1eb7c \u0111i\u1ec3m b\u00e1n r\u00f5 r\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n b\u1eb1ng c\u1ea5p. Tuy nhi\u00ean, c\u00e1c chu\u1ed7i qu\u1ed1c t\u1ebf l\u1edbn nh\u01b0 AEON, Lotte Mart hay Guardian th\u01b0\u1eddng \u01b0u ti\u00ean \u1ee9ng vi\u00ean c\u00f3 n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb kinh doanh ho\u1eb7c ti\u1ebfp th\u1ecb, t\u00f9y v\u1ecb tr\u00ed c\u1ee5 th\u1ec3.<\/p>\n

2. C\u1eeda h\u00e0ng tr\u01b0\u1edfng kh\u00e1c g\u00ec gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh chi nh\u00e1nh?<\/em><\/strong><\/p>\n

C\u1eeda h\u00e0ng tr\u01b0\u1edfng t\u1eadp trung v\u00e0o v\u1eadn h\u00e0nh h\u1eb1ng ng\u00e0y t\u1ea1i \u0111i\u1ec3m b\u00e1n l\u1ebb \u2014 ca l\u00e0m vi\u1ec7c, nh\u00e2n vi\u00ean, h\u00e0ng h\u00f3a, tr\u1ea3i nghi\u1ec7m kh\u00e1ch. Gi\u00e1m \u0111\u1ed1c chi nh\u00e1nh (Branch Director) th\u01b0\u1eddng c\u00f3 th\u1ea9m quy\u1ec1n r\u1ed9ng h\u01a1n v\u1ec1 t\u00e0i ch\u00ednh, \u0111\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh \u2014 th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong ng\u00e0nh ng\u00e2n h\u00e0ng, b\u1ea3o hi\u1ec3m, ho\u1eb7c d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p h\u01a1n l\u00e0 b\u00e1n l\u1ebb thu\u1ea7n t\u00fay.<\/p>\n

3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u0103ng ti\u1ebfn t\u1eeb nh\u00e2n vi\u00ean l\u00ean c\u1eeda h\u00e0ng tr\u01b0\u1edfng nhanh nh\u1ea5t?<\/em><\/strong><\/p>\n

Con \u0111\u01b0\u1eddng ph\u1ed5 bi\u1ebfn l\u00e0 ch\u1ee7 \u0111\u1ed9ng xin ki\u00eam nhi\u1ec7m vai tr\u00f2 tr\u01b0\u1edfng ca s\u1edbm (sau 6\u201312 th\u00e1ng), \u0111\u1ed3ng th\u1eddi t\u1ef1 h\u1ecdc ph\u00e2n t\u00edch b\u00e1o c\u00e1o b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd t\u1ed3n kho ngay t\u1ea1i v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i. Nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd khu v\u1ef1c t\u1ea1i c\u00e1c chu\u1ed7i nh\u01b0 The Coffee House hay MWG \u0111\u00e3 chia s\u1ebb r\u1eb1ng h\u1ecd \u0111\u1ec1 b\u1ea1t nh\u1eefng nh\u00e2n vi\u00ean bi\u1ebft “ngh\u0129 nh\u01b0 Store Manager” tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c giao ch\u1ee9c danh \u0111\u00f3 \u2014 t\u1ed1c \u0111\u1ed9 th\u0103ng ti\u1ebfn th\u1ef1c t\u1ebf ph\u1ee5 thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c v\u00e0 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c t\u1eebng n\u01a1i.<\/p>\n

—<\/p>\n

V\u1ecb tr\u00ed c\u1eeda h\u00e0ng tr\u01b0\u1edfng<\/strong> kh\u00f4ng ph\u1ea3i \u0111\u00edch \u0111\u1ebfn cu\u1ed1i c\u00f9ng m\u00e0 l\u00e0 b\u1ec7 ph\u00f3ng quan tr\u1ecdng trong s\u1ef1 nghi\u1ec7p b\u00e1n l\u1ebb v\u00e0 qu\u1ea3n l\u00fd kinh doanh. Ng\u01b0\u1eddi n\u1eafm v\u1eefng v\u1eadn h\u00e0nh \u0111i\u1ec3m b\u00e1n, bi\u1ebft ph\u00e1t tri\u1ec3n \u0111\u1ed9i nh\u00f3m v\u00e0 \u0111\u1ecdc hi\u1ec3u s\u1ed1 li\u1ec7u kinh doanh s\u1ebd c\u00f3 l\u1ee3i th\u1ebf l\u1edbn khi th\u1ecb tr\u01b0\u1eddng chu\u1ed7i b\u00e1n l\u1ebb Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng th\u1ef1c chi\u1ebfn t\u00edch l\u0169y t\u1eeb h\u00e0ng ngh\u00ecn gi\u1edd x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf \u2014 th\u1ee9 kh\u00f4ng tr\u01b0\u1eddng l\u1edbp n\u00e0o c\u00f3 th\u1ec3 thay th\u1ebf ho\u00e0n to\u00e0n.<\/p>\n

Minh An<\/em><\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o, ph\u1ea3n \u00e1nh th\u00f4ng tin t\u1ed5ng h\u1ee3p t\u1eeb th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng v\u00e0 kh\u00f4ng thay th\u1ebf t\u01b0 v\u1ea5n ngh\u1ec1 nghi\u1ec7p chuy\u00ean s\u00e2u t\u1eeb chuy\u00ean gia nh\u00e2n s\u1ef1.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh c\u1ee7a m\u1ed9t chu\u1ed7i b\u00e1n l\u1ebb, c\u1eeda h\u00e0ng tr\u01b0\u1edfng l\u00e0 m\u1eaft x\u00edch quan tr\u1ecdng nh\u1ea5t \u2014 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m to\u00e0n …<\/p>\n","protected":false},"author":58,"featured_media":24522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-24524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/24524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=24524"}],"version-history":[{"count":3,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/24524\/revisions"}],"predecessor-version":[{"id":25780,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/24524\/revisions\/25780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/24522"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=24524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=24524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=24524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}