{"id":23987,"date":"2026-06-10T11:38:18","date_gmt":"2026-06-10T04:38:18","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=23987"},"modified":"2026-07-16T13:47:18","modified_gmt":"2026-07-16T06:47:18","slug":"cach-viet-cv-nganh-marketing-truyen-thong","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/cach-viet-cv-nganh-marketing-truyen-thong","title":{"rendered":"C\u00e1ch Vi\u1ebft CV Ng\u00e0nh Marketing \u2013 Truy\u1ec1n Th\u00f4ng \u0110\u00fang Chu\u1ea9n, G\u00e2y \u1ea4n T\u01b0\u1ee3ng"},"content":{"rendered":"

CV ng\u00e0nh marketing truy\u1ec1n th\u00f4ng<\/strong> \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n m\u1ed9t danh s\u00e1ch k\u1ef9 n\u0103ng \u2014 nh\u00e0 tuy\u1ec3n d\u1ee5ng mu\u1ed1n th\u1ea5y b\u1ea1n \u0111\u00e3 l\u00e0m g\u00ec, k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 l\u00e0 bao nhi\u00eau v\u00e0 b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi brand n\u00e0o. Tr\u00ean CareerLink hi\u1ec7n c\u00f3 h\u01a1n 5.069 v\u1ecb tr\u00ed marketing v\u00e0 qu\u1ea3ng c\u00e1o<\/strong> \u0111ang tuy\u1ec3n d\u1ee5ng (Ti\u1ebfp th\u1ecb: 4.189 v\u1ecb tr\u00ed, Qu\u1ea3ng c\u00e1o\/\u0110\u1ed1i ngo\u1ea1i: 880 v\u1ecb tr\u00ed), t\u1eeb Digital Marketing Executive \u0111\u1ebfn Brand Manager v\u00e0 Chief Marketing Officer.<\/p>\n

\"CV<\/p>\n

\n

\u2013 CV marketing ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u01b0 duy data-driven: kh\u00f4ng ch\u1ec9 “ch\u1ea1y qu\u1ea3ng c\u00e1o” m\u00e0 c\u00f2n n\u00eau r\u00f5 CTR, ROAS, CPL \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

\u2013 Portfolio l\u00e0 b\u1eaft bu\u1ed9c v\u1edbi v\u1ecb tr\u00ed Content, Creative, Social Media \u2014 link th\u1ef1c ho\u1eb7c PDF \u0111\u00ednh k\u00e8m.<\/p>\n

\u2013 Bi\u1ebfn th\u1ec3 chuy\u00ean m\u00f4n ng\u00e0y c\u00e0ng ph\u00e2n nh\u00e1nh: SEO, Paid Ads, CRM, Influencer, Performance Marketing \u2014 m\u1ed7i nh\u00e1nh c\u1ea7n CV \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ri\u00eang.<\/p>\n<\/div>\n

1. Th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m ng\u00e0nh marketing hi\u1ec7n nay<\/h2>\n

Theo d\u1eef li\u1ec7u t\u1eeb careerlink \u2013 vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb<\/a>, ng\u00e0nh marketing \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng cao v\u00e0 li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi v\u1ec1 vai tr\u00f2. C\u00e1c v\u1ecb tr\u00ed m\u1edbi n\u1ed5i nh\u01b0 Performance Marketing, Growth Hacker, Marketing Automation Specialist ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn t\u1ea1i doanh nghi\u1ec7p startup v\u00e0 FMCG.<\/p>\n

Ph\u00e2n kh\u00fac tuy\u1ec3n d\u1ee5ng marketing n\u1ed5i b\u1eadt hi\u1ec7n nay:<\/p>\n\n\n\n\n\n\n\n\n\n
V\u1ecb tr\u00ed<\/th>\nK\u1ef9 n\u0103ng c\u1ed1t l\u00f5i c\u1ea7n trong CV<\/th>\nM\u1ee9c l\u01b0\u01a1ng tham kh\u1ea3o<\/th>\n<\/tr>\n<\/thead>\n
Digital Marketing Executive<\/td>\nGoogle Ads, Meta Ads, GA4, SEO c\u01a1 b\u1ea3n<\/td>\n10\u201318 tri\u1ec7u\/th\u00e1ng<\/td>\n<\/tr>\n
Content Marketing Specialist<\/td>\nSEO on-page, copywriting, CMS, content calendar<\/td>\n12\u201322 tri\u1ec7u\/th\u00e1ng<\/td>\n<\/tr>\n
Brand Manager<\/td>\nBrand strategy, campaign planning, consumer insight<\/td>\n25\u201350 tri\u1ec7u\/th\u00e1ng<\/td>\n<\/tr>\n
Performance Marketing<\/td>\nPaid media, attribution model, A\/B testing, CRO<\/td>\n18\u201335 tri\u1ec7u\/th\u00e1ng<\/td>\n<\/tr>\n
Social Media Manager<\/td>\nCommunity management, content strategy, analytics<\/td>\n15\u201328 tri\u1ec7u\/th\u00e1ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

2. C\u1ea5u tr\u00fac CV marketing theo t\u1eebng chuy\u00ean m\u1ea3ng<\/h2>\n

1. Digital Marketing v\u00e0 Performance<\/h3>\n

CV Digital Marketing c\u1ea7n th\u1ec3 hi\u1ec7n con s\u1ed1 c\u1ee5 th\u1ec3<\/strong> thay v\u00ec m\u00f4 t\u1ea3 chung chung. Thay v\u00ec vi\u1ebft “qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o”, h\u00e3y vi\u1ebft “qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch Facebook Ads 50 tri\u1ec7u\/th\u00e1ng, \u0111\u1ea1t ROAS 4.2x”. C\u00e1c ch\u1ec9 s\u1ed1 nh\u00e0 tuy\u1ec3n d\u1ee5ng mu\u1ed1n th\u1ea5y: CTR, CPC, CPL, ROAS, conversion rate, organic traffic growth.<\/p>\n

C\u00f4ng c\u1ee5 c\u1ea7n li\u1ec7t k\u00ea trong CV: Google Ads, Meta Business Suite, Google Analytics 4, Google Search Console, SEMrush\/Ahrefs, Klaviyo (n\u1ebfu l\u00e0m email), Hotjar ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/p>\n

2. Content Marketing v\u00e0 SEO<\/h3>\n

CV Content c\u1ea7n c\u00f3 portfolio link<\/strong> (Google Drive, Notion, Behance ho\u1eb7c personal website). Ghi r\u00f5: s\u1ed1 b\u00e0i vi\u1ebft\/th\u00e1ng, traffic organic \u0111\u1ea1t \u0111\u01b0\u1ee3c, ranking keyword c\u1ee5 th\u1ec3. N\u1ebfu l\u00e0m video ho\u1eb7c podcast, \u0111\u00ednh k\u00e8m link k\u00eanh.<\/p>\n

K\u1ef9 n\u0103ng SEO trong CV: keyword research, on-page optimization, internal linking, schema markup, content brief \u2014 \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec ph\u00e2n bi\u1ec7t content writer b\u00ecnh th\u01b0\u1eddng v\u1edbi content SEO specialist.<\/p>\n

3. Brand v\u00e0 Trade Marketing<\/h3>\n

CV Brand Manager c\u1ea7n th\u1ec3 hi\u1ec7n kinh nghi\u1ec7m l\u00ean k\u1ebf ho\u1ea1ch campaign t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i: brief, agency management, execution, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. Ng\u00e0nh marketing<\/a> l\u00e0 n\u1ec1n t\u1ea3ng l\u00fd thuy\u1ebft gi\u00fap b\u1ea1n \u0111\u1ecbnh v\u1ecb \u0111\u00fang h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ngay t\u1eeb khi vi\u1ebft CV.<\/p>\n

Trade Marketing c\u1ea7n nh\u1ea5n m\u1ea1nh: qu\u1ea3n l\u00fd k\u00eanh ph\u00e2n ph\u1ed1i, POSM, th\u01b0\u01a1ng l\u01b0\u1ee3ng shelf space, sell-in\/sell-out data.<\/p>\n

\"Nh\u00e2n<\/p>\n

3. K\u1ef9 n\u0103ng v\u00e0 ch\u1ee9ng ch\u1ec9 quan tr\u1ecdng trong CV marketing<\/h2>\n
\n

“M\u1ed9t CV marketing gi\u1ecfi kh\u00f4ng ch\u1ec9 n\u00f3i b\u1ea1n bi\u1ebft marketing \u2014 n\u00f3 ch\u1ee9ng minh b\u1ea1n \u0111\u00e3 l\u00e0m marketing v\u00e0 k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.” \u2014 Nh\u1eadn \u0111\u1ecbnh ph\u1ed5 bi\u1ebfn trong c\u1ed9ng \u0111\u1ed3ng tuy\u1ec3n d\u1ee5ng ng\u00e0nh marketing Vi\u1ec7t Nam.<\/p>\n<\/blockquote>\n

C\u00e1c ch\u1ee9ng ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb cao:<\/p>\n

\u2013 Google Ads Certification<\/strong> (Search, Display, Video, Shopping) \u2014 mi\u1ec5n ph\u00ed, \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i<\/p>\n

\u2013 Meta Blueprint Certification<\/strong> \u2014 ch\u1ee9ng ch\u1ec9 ch\u00ednh th\u1ee9c c\u1ee7a Meta v\u1ec1 qu\u1ea3ng c\u00e1o Facebook\/Instagram<\/p>\n

\u2013 HubSpot Content Marketing \/ Inbound Marketing<\/strong> \u2014 ch\u1ee9ng ch\u1ec9 \u0111\u01b0\u1ee3c t\u00ednh \u0111i\u1ec3m t\u1ea1i nhi\u1ec1u agency v\u00e0 startup<\/p>\n

\u2013 Google Analytics 4 (GA4) Certification<\/strong> \u2014 b\u1eaft bu\u1ed9c v\u1edbi vai tr\u00f2 digital\/performance<\/p>\n

\u2013 CIM (Chartered Institute of Marketing)<\/strong> \u2014 d\u00e0nh cho ng\u01b0\u1eddi mu\u1ed1n ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng brand\/strategy c\u1ea5p cao<\/p>\n

Content marketing<\/a> cung c\u1ea5p b\u1ee9c tranh to\u00e0n di\u1ec7n v\u1ec1 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n trong m\u1ea3ng content \u2014 \u0111\u1ecdc tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng CV theo h\u01b0\u1edbng n\u00e0y.<\/p>\n

\n

Nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn trong CV marketing:<\/strong><\/p>\n

\u2013 Li\u1ec7t k\u00ea k\u1ef9 n\u0103ng chung chung: “bi\u1ebft Facebook Ads” thay v\u00ec “qu\u1ea3n l\u00fd Facebook Ads ng\u00e2n s\u00e1ch X tri\u1ec7u, CPL \u0111\u1ea1t Y ngh\u00ecn \u0111\u1ed3ng”.<\/p>\n

\u2013 Kh\u00f4ng c\u00f3 portfolio v\u1edbi v\u1ecb tr\u00ed Content\/Creative \u2014 \u0111\u00e2y g\u1ea7n nh\u01b0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n t\u1ed1i thi\u1ec3u.<\/p>\n

\u2013 D\u00f9ng CV xin vi\u1ec7c theo m\u1eabu chung cho m\u1ecdi v\u1ecb tr\u00ed \u2014 CV cho Brand Manager v\u00e0 Digital Executive c\u1ea7n kh\u00e1c nhau v\u1ec1 tr\u1ecdng t\u00e2m.<\/p>\n

\u2013 B\u1ecf qua k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u2014 ngay c\u1ea3 Content Specialist hi\u1ec7n \u0111\u1ea1i c\u0169ng c\u1ea7n \u0111\u1ecdc \u0111\u01b0\u1ee3c GA4 dashboard.<\/p>\n<\/div>\n

4. L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 CV theo t\u1eebng c\u1ea5p b\u1eadc<\/h2>\n

CV Marketing Executive (0\u20133 n\u0103m)<\/strong>: Nh\u1ea5n m\u1ea1nh c\u00f4ng c\u1ee5 \u0111\u00e3 d\u00f9ng, campaign \u0111\u00e3 tham gia v\u00e0 vai tr\u00f2 c\u1ee5 th\u1ec3 trong \u0111\u00f3. N\u00eau \u0111\u01b0\u1ee3c 2\u20133 con s\u1ed1 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3.<\/p>\n

CV Marketing Manager (4\u20137 n\u0103m)<\/strong>: Th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng l\u00ean chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd nh\u00f3m, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o doanh thu\/th\u1ecb ph\u1ea7n. Th\u00e0nh t\u00edch c\u1ea7n g\u1eafn v\u1edbi KPI kinh doanh.<\/p>\n

CV Marketing Director \/ CMO (8+ n\u0103m)<\/strong>: T\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, digital transformation, x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 v\u00e0 t\u0103ng tr\u01b0\u1edfng business. Portfolio bao g\u1ed3m case study chi\u1ebfn d\u1ecbch l\u1edbn.<\/p>\n

\n

M\u1eb9o n\u1ed5i b\u1eadt CV marketing:<\/strong><\/p>\n

\u2013 T\u1ea1o m\u1ed9t trang portfolio ri\u00eang (Notion, Canva website, ho\u1eb7c PDF) \u2014 \u0111\u00ednh k\u00e8m link v\u00e0o CV, ti\u1ebft ki\u1ec7m kh\u00f4ng gian nh\u01b0ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c chi\u1ec1u s\u00e2u.<\/p>\n

\u2013 N\u1ebfu l\u00e0m influencer marketing ho\u1eb7c KOL management, ghi r\u00f5: s\u1ed1 l\u01b0\u1ee3ng KOL qu\u1ea3n l\u00fd, t\u1ed5ng reach, engagement rate trung b\u00ecnh.<\/p>\n

\u2013 V\u1edbi v\u1ecb tr\u00ed brand, \u0111\u00ednh k\u00e8m 1\u20132 campaign brief ho\u1eb7c brand guideline b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng \u2014 \u0111\u00e2y l\u00e0 b\u1eb1ng ch\u1ee9ng m\u1ea1nh h\u01a1n b\u1ea5t k\u1ef3 m\u00f4 t\u1ea3 n\u00e0o.<\/p>\n<\/div>\n

5. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. CV marketing c\u00f3 c\u1ea7n \u1ea3nh ch\u00e2n dung kh\u00f4ng?<\/em><\/strong><\/p>\n

Kh\u00f4ng b\u1eaft bu\u1ed9c nh\u01b0ng n\u00ean c\u00f3 n\u1ebfu \u1ee9ng tuy\u1ec3n v\u00e0o v\u1ecb tr\u00ed li\u00ean quan \u0111\u1ebfn personal branding, MC ho\u1eb7c KOC. V\u1edbi v\u1ecb tr\u00ed digital\/performance thu\u1ea7n t\u00fay, \u1ea3nh kh\u00f4ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh.<\/p>\n

2. Fresher marketing c\u00f3 n\u00ean ghi d\u1ef1 \u00e1n c\u00e1 nh\u00e2n v\u00e0 internship kh\u00f4ng?<\/em><\/strong><\/p>\n

C\u00f3, b\u1eaft bu\u1ed9c. D\u1ef1 \u00e1n c\u00e1 nh\u00e2n nh\u01b0 blog SEO, k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i t\u1ef1 qu\u1ea3n l\u00fd, hay chi\u1ebfn d\u1ecbch nh\u1ecf cho t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb n\u1ebfu k\u00e8m con s\u1ed1 k\u1ebft qu\u1ea3.<\/p>\n

3. CV marketing n\u00ean d\u00e0i bao nhi\u00eau trang?<\/em><\/strong><\/p>\n

1\u20132 trang. Brand Manager v\u00e0 Marketing Director c\u00f3 th\u1ec3 d\u00f9ng 2\u20133 trang n\u1ebfu c\u00f3 nhi\u1ec1u case study c\u1ea7n th\u1ec3 hi\u1ec7n. Kh\u00f4ng k\u00e8m to\u00e0n b\u1ed9 portfolio v\u00e0o CV \u2014 d\u00f9ng link ri\u00eang.<\/p>\n

Vi\u1ebft CV ng\u00e0nh marketing truy\u1ec1n th\u00f4ng<\/strong> hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi b\u1ea1n nh\u00ecn l\u1ea1i b\u1ea3n th\u00e2n nh\u01b0 m\u1ed9t marketer: b\u1ea1n \u0111\u00e3 t\u1ea1o ra gi\u00e1 tr\u1ecb g\u00ec \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, b\u1ea1n bi\u1ebft c\u00f4ng c\u1ee5 g\u00ec v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3 qua portfolio. \u0110\u1eebng \u0111\u1ec3 CV ch\u1ec9 k\u1ec3 c\u00f4ng vi\u1ec7c b\u1ea1n \u0111\u00e3 l\u00e0m \u2014 h\u00e3y \u0111\u1ec3 n\u00f3 n\u00f3i l\u00ean k\u1ebft qu\u1ea3 b\u1ea1n \u0111\u00e3 t\u1ea1o ra.<\/p>\n

Minh An<\/em><\/strong><\/p>\n

B\u00e0i vi\u1ebft mang t\u00ednh tham kh\u1ea3o, kh\u00f4ng thay th\u1ebf t\u01b0 v\u1ea5n ngh\u1ec1 nghi\u1ec7p c\u00e1 nh\u00e2n.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

H\u01b0\u1edbng d\u1eabn c\u00e1ch vi\u1ebft CV ng\u00e0nh marketing truy\u1ec1n th\u00f4ng t\u1eeb Digital \u0111\u1ebfn Brand: c\u1ea5u tr\u00fac, k\u1ef9 n\u0103ng, portfolio v\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n th\u00e0nh t\u00edch \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n","protected":false},"author":58,"featured_media":24007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-23987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/23987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=23987"}],"version-history":[{"count":4,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/23987\/revisions"}],"predecessor-version":[{"id":26053,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/23987\/revisions\/26053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/24007"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=23987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=23987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=23987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}