{"id":23589,"date":"2026-06-02T14:30:24","date_gmt":"2026-06-02T07:30:24","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=23589"},"modified":"2026-06-02T16:48:09","modified_gmt":"2026-06-02T09:48:09","slug":"cau-hoi-phong-van-content-marketing","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/phong-van-viec-lam\/cau-hoi-phong-van-content-marketing","title":{"rendered":"B\u1ed9 c\u00e2u h\u1ecfi ph\u1ecfng v\u1ea5n content marketing v\u00e0 g\u1ee3i \u00fd c\u00e1ch tr\u1ea3 l\u1eddi"},"content":{"rendered":"

B\u01b0\u1edbc v\u00e0o bu\u1ed5i ph\u1ecfng v\u1ea5n cho v\u1ecb tr\u00ed Content Marketing, nhi\u1ec1u \u1ee9ng vi\u00ean gi\u1ecfi vi\u1ebft l\u00e1ch v\u1eabn l\u00fang t\u00fang v\u00ec kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc nh\u00e0 tuy\u1ec3n d\u1ee5ng s\u1ebd h\u1ecfi s\u00e2u v\u1ec1 quy tr\u00ecnh, c\u00f4ng c\u1ee5 v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. B\u1ed9 c\u00e2u h\u1ecfi ph\u1ecfng v\u1ea5n content marketing<\/strong> d\u01b0\u1edbi \u0111\u00e2y nh\u00f3m theo t\u1eebng ch\u1ee7 \u0111\u1ec1, k\u00e8m g\u1ee3i \u00fd tr\u1ea3 l\u1eddi ng\u1eafn theo m\u00f4 h\u00ecnh STAR, gi\u00fap b\u1ea1n chu\u1ea9n b\u1ecb k\u1ef9 ph\u1ea7n chuy\u00ean m\u00f4n l\u1eabn t\u00ecnh hu\u1ed1ng v\u00e0 t\u1ef1 tin th\u1ec3 hi\u1ec7n t\u01b0 duy l\u00e0m n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p>\n

\"B\u1ed9<\/p>\n

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T\u1ed5ng quan nhanh v\u1ec1 ph\u1ecfng v\u1ea5n Content Marketing:<\/strong><\/p>\n

\u2013 Nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u00e1nh gi\u00e1 c\u1ea3 kh\u1ea3 n\u0103ng vi\u1ebft l\u1eabn t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, kh\u00f4ng ch\u1ec9 k\u1ef9 n\u0103ng c\u00e2u ch\u1eef.<\/p>\n

\u2013 C\u00e2u h\u1ecfi th\u01b0\u1eddng chia th\u00e0nh 5 nh\u00f3m: gi\u1edbi thi\u1ec7u\/\u0111\u1ed9ng l\u1ef1c, chuy\u00ean m\u00f4n, c\u00f4ng c\u1ee5, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng.<\/p>\n

\u2013 Tr\u1ea3 l\u1eddi theo m\u00f4 h\u00ecnh STAR (Situation \u2013 Task \u2013 Action \u2013 Result) v\u00e0 d\u1eabn ch\u1ee9ng b\u1eb1ng s\u1ed1 li\u1ec7u gi\u00fap c\u00e2u tr\u1ea3 l\u1eddi thuy\u1ebft ph\u1ee5c h\u01a1n.<\/p>\n<\/div>\n

1. Nh\u00f3m c\u00e2u h\u1ecfi gi\u1edbi thi\u1ec7u v\u00e0 \u0111\u1ed9ng l\u1ef1c<\/h2>\n

Ph\u1ea7n m\u1edf \u0111\u1ea7u bu\u1ed5i ph\u1ecfng v\u1ea5n th\u01b0\u1eddng xoay quanh vi\u1ec7c b\u1ea1n l\u00e0 ai v\u00e0 v\u00ec sao ch\u1ecdn ngh\u1ec1 content. \u0110\u00e2y l\u00e0 l\u00fac nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u00e1nh gi\u00e1 s\u1ef1 ph\u00f9 h\u1ee3p v\u1ec1 th\u00e1i \u0111\u1ed9, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 m\u1ee9c \u0111\u1ed9 t\u00ecm hi\u1ec3u c\u1ee7a b\u1ea1n v\u1ec1 c\u00f4ng ty. M\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi t\u1ed1t c\u1ea7n ng\u1eafn g\u1ecdn, c\u00f3 tr\u1ecdng t\u00e2m v\u00e0 g\u1eafn v\u1edbi v\u1ecb tr\u00ed Nh\u00e2n vi\u00ean Content Marketing (Content Marketing Executive) \u0111ang \u1ee9ng tuy\u1ec3n.<\/p>\n

\u2013 “H\u00e3y gi\u1edbi thi\u1ec7u v\u1ec1 b\u1ea3n th\u00e2n b\u1ea1n”: t\u00f3m t\u1eaft 3 \u00fd g\u1ed3m n\u1ec1n t\u1ea3ng h\u1ecdc v\u1ea5n\/kinh nghi\u1ec7m, m\u1ea3ng n\u1ed9i dung b\u1ea1n m\u1ea1nh nh\u1ea5t v\u00e0 l\u00fd do quan t\u00e2m t\u1edbi v\u1ecb tr\u00ed n\u00e0y.<\/p>\n

\u2013 “V\u00ec sao b\u1ea1n ch\u1ecdn ngh\u1ec1 content marketing”: n\u00eau \u0111\u1ed9ng l\u1ef1c c\u1ee5 th\u1ec3 thay v\u00ec c\u00e2u chung chung, v\u00ed d\u1ee5 b\u1ea1n th\u00edch bi\u1ebfn d\u1eef li\u1ec7u kh\u00f4 khan th\u00e0nh n\u1ed9i dung d\u1ec5 hi\u1ec3u cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

\u2013 “B\u1ea1n bi\u1ebft g\u00ec v\u1ec1 c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i”: ch\u1ee9ng minh b\u1ea1n \u0111\u00e3 \u0111\u1ecdc website, fanpage v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Khi tr\u1ea3 l\u1eddi nh\u00f3m n\u00e0y, b\u1ea1n n\u00ean tr\u00e1nh k\u1ec3 l\u1ec3 d\u00e0i d\u00f2ng v\u1ec1 s\u1edf th\u00edch c\u00e1 nh\u00e2n kh\u00f4ng li\u00ean quan. H\u00e3y gi\u1eef ph\u1ea7n gi\u1edbi thi\u1ec7u trong kho\u1ea3ng m\u1ed9t ph\u00fat v\u00e0 lu\u00f4n k\u1ebft n\u1ed1i v\u1ec1 gi\u00e1 tr\u1ecb b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i cho \u0111\u1ed9i ng\u0169 marketing c\u1ee7a c\u00f4ng ty.<\/p>\n

2. Nh\u00f3m c\u00e2u h\u1ecfi chuy\u00ean m\u00f4n v\u1ec1 quy tr\u00ecnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/h2>\n

\u0110\u00e2y l\u00e0 nh\u00f3m c\u00e2u h\u1ecfi quy\u1ebft \u0111\u1ecbnh, ki\u1ec3m tra b\u1ea1n c\u00f3 hi\u1ec3u b\u1ea3n ch\u1ea5t c\u00f4ng vi\u1ec7c hay ch\u1ec9 bi\u1ebft vi\u1ebft b\u00e0i \u0111\u01a1n thu\u1ea7n. Nh\u00e0 tuy\u1ec3n d\u1ee5ng mu\u1ed1n nghe c\u00e1ch b\u1ea1n x\u00e2y d\u1ef1ng quy tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung t\u1eeb nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1, l\u00ean content pillar \u0111\u1ebfn t\u1ed1i \u01b0u SEO on-page. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c tin vi\u1ec7c l\u00e0m content marketing<\/a> \u0111\u1ec3 th\u1ea5y y\u00eau c\u1ea7u chuy\u00ean m\u00f4n th\u1ef1c t\u1ebf m\u00e0 doanh nghi\u1ec7p \u0111ang \u0111\u1eb7t ra cho \u1ee9ng vi\u00ean.<\/p>\n

\u2013 “Quy tr\u00ecnh s\u1ea3n xu\u1ea5t m\u1ed9t b\u00e0i content c\u1ee7a b\u1ea1n g\u1ed3m nh\u1eefng b\u01b0\u1edbc n\u00e0o”: tr\u00ecnh b\u00e0y lu\u1ed3ng nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1, l\u1eadp d\u00e0n \u00fd, vi\u1ebft b\u1ea3n nh\u00e1p, t\u1ed1i \u01b0u SEO on-page (th\u1ebb ti\u00eau \u0111\u1ec1, meta description, internal link) v\u00e0 \u0111o l\u01b0\u1eddng sau xu\u1ea5t b\u1ea3n.<\/p>\n

\u2013 “Content pillar l\u00e0 g\u00ec v\u00e0 b\u1ea1n x\u00e2y d\u1ef1ng c\u1ee5m ch\u1ee7 \u0111\u1ec1 ra sao”: gi\u1ea3i th\u00edch m\u00f4 h\u00ecnh tr\u1ee5 c\u1ed9t \u2013 nh\u00e1nh (pillar \u2013 cluster), trong \u0111\u00f3 m\u1ed9t b\u00e0i t\u1ed5ng quan li\u00ean k\u1ebft t\u1edbi nhi\u1ec1u b\u00e0i chuy\u00ean s\u00e2u \u0111\u1ec3 c\u1ee7ng c\u1ed1 s\u1ee9c m\u1ea1nh ch\u1ee7 \u0111\u1ec1.<\/p>\n

\u2013 “B\u1ea1n nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 nh\u01b0 th\u1ebf n\u00e0o”: m\u00f4 t\u1ea3 c\u00e1ch ph\u00e2n lo\u1ea1i t\u1eeb kho\u00e1 theo \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm (search intent) v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh vi\u1ebft.<\/p>\n

M\u1ed9t c\u00e2u h\u1ecfi r\u1ea5t hay g\u1eb7p l\u00e0 v\u1ec1 ph\u1ec5u marketing. B\u1ea1n n\u00ean n\u1eafm v\u1eefng m\u00f4 h\u00ecnh AIDA (Attention \u2013 Interest \u2013 Desire \u2013 Action) v\u00e0 c\u00e1ch ph\u00e2n t\u1ea7ng n\u1ed9i dung theo ph\u1ec5u TOFU \u2013 MOFU \u2013 BOFU (\u0111\u1ea7u \u2013 gi\u1eefa \u2013 cu\u1ed1i ph\u1ec5u), t\u01b0\u01a1ng \u1ee9ng v\u1edbi n\u1ed9i dung thu h\u00fat, n\u1ed9i dung nu\u00f4i d\u01b0\u1ee1ng v\u00e0 n\u1ed9i dung th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Nh\u00e0 tuy\u1ec3n d\u1ee5ng content kh\u00f4ng t\u00ecm “ng\u01b0\u1eddi vi\u1ebft hay nh\u1ea5t”, h\u1ecd t\u00ecm ng\u01b0\u1eddi hi\u1ec3u n\u1ed9i dung ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau kinh doanh n\u00e0o v\u00e0 bi\u1ebft \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 b\u1eb1ng s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3.<\/p><\/blockquote>\n

Khi tr\u1ea3 l\u1eddi nh\u00f3m chuy\u00ean m\u00f4n, b\u1ea1n n\u00ean g\u1eafn m\u1ed7i kh\u00e1i ni\u1ec7m v\u1edbi m\u1ed9t v\u00ed d\u1ee5 th\u1ef1c t\u1ebf \u0111\u00e3 l\u00e0m. Thay v\u00ec ch\u1ec9 \u0111\u1ecbnh ngh\u0129a content pillar, h\u00e3y k\u1ec3 v\u1ec1 c\u1ee5m ch\u1ee7 \u0111\u1ec1 b\u1ea1n t\u1eebng tri\u1ec3n khai v\u00e0 k\u1ebft qu\u1ea3 l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean thu \u0111\u01b0\u1ee3c sau v\u00e0i th\u00e1ng.<\/p>\n

3. Nh\u00f3m c\u00e2u h\u1ecfi v\u1ec1 c\u00f4ng c\u1ee5 v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/h2>\n

M\u1ed9t nh\u00e2n vi\u00ean content marketing hi\u1ec7n \u0111\u1ea1i c\u1ea7n th\u00e0nh th\u1ea1o b\u1ed9 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung. Nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u01b0\u1eddng h\u1ecfi \u0111\u1ec3 x\u00e1c nh\u1eadn b\u1ea1n kh\u00f4ng ch\u1ec9 vi\u1ebft m\u00e0 c\u00f2n bi\u1ebft theo d\u00f5i d\u1eef li\u1ec7u v\u00e0 t\u1ed1i \u01b0u d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u. B\u1ea3ng d\u01b0\u1edbi t\u1ed5ng h\u1ee3p c\u00e1c c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn c\u1ee7a nh\u00f3m n\u00e0y k\u00e8m \u00fd ch\u00ednh c\u1ea7n th\u1ec3 hi\u1ec7n khi tr\u1ea3 l\u1eddi.<\/p>\n\n\n\n\n\n\n\n\n\n
C\u00e2u h\u1ecfi<\/th>\n\u00dd ch\u00ednh c\u1ea7n tr\u1ea3 l\u1eddi<\/th>\n<\/tr>\n<\/thead>\n
B\u1ea1n d\u00f9ng c\u00f4ng c\u1ee5 n\u00e0o \u0111\u1ec3 theo d\u00f5i traffic?<\/td>\nGoogle Analytics 4 \u0111o l\u01b0\u1ee3ng truy c\u1eadp, ngu\u1ed3n traffic; Google Search Console ki\u1ec3m tra t\u1eeb kho\u00e1 hi\u1ec3n th\u1ecb v\u00e0 th\u1ee9 h\u1ea1ng<\/td>\n<\/tr>\n
B\u1ea1n nghi\u00ean c\u1ee9u t\u1eeb kho\u00e1 v\u00e0 \u0111\u1ed1i th\u1ee7 b\u1eb1ng g\u00ec?<\/td>\nAhrefs ho\u1eb7c SEMrush \u0111\u1ec3 tra volume, \u0111\u1ed9 kh\u00f3 t\u1eeb kho\u00e1 v\u00e0 ph\u00e2n t\u00edch n\u1ed9i dung \u0111\u1ed1i th\u1ee7<\/td>\n<\/tr>\n
B\u1ea1n t\u1ef1 x\u1eed l\u00fd h\u00ecnh \u1ea3nh, video kh\u00f4ng?<\/td>\nCanva thi\u1ebft k\u1ebf \u1ea3nh b\u00e0i vi\u1ebft v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, CapCut d\u1ef1ng video ng\u1eafn cho TikTok\/Reels<\/td>\n<\/tr>\n
B\u1ea1n c\u00f3 d\u00f9ng AI h\u1ed7 tr\u1ee3 vi\u1ebft kh\u00f4ng?<\/td>\nChatGPT h\u1ed7 tr\u1ee3 brainstorm d\u00e0n \u00fd v\u00e0 bi\u1ebfn th\u1ec3 ti\u00eau \u0111\u1ec1, nh\u01b0ng lu\u00f4n ki\u1ec3m ch\u1ee9ng d\u1eef li\u1ec7u v\u00e0 vi\u1ebft l\u1ea1i theo gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<\/tr>\n
B\u1ea1n \u0111o hi\u1ec7u qu\u1ea3 m\u1ed9t b\u00e0i content th\u1ebf n\u00e0o?<\/td>\nTheo d\u00f5i traffic, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c (engagement), th\u1eddi gian tr\u00ean trang v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

V\u1edbi c\u00e2u h\u1ecfi \u0111o l\u01b0\u1eddng, b\u1ea1n n\u00ean ph\u00e2n bi\u1ec7t r\u00f5 ba nh\u00f3m ch\u1ec9 s\u1ed1: ch\u1ec9 s\u1ed1 ti\u1ebfp c\u1eadn (l\u01b0\u1ee3t xem, traffic), ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c (engagement, th\u1eddi gian \u0111\u1ecdc, l\u01b0\u1ee3t chia s\u1ebb) v\u00e0 ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i (lead, \u0111\u0103ng k\u00fd, doanh thu). Vi\u1ec7c tr\u00ecnh b\u00e0y theo h\u1ec7 th\u1ed1ng n\u00e0y cho th\u1ea5y b\u1ea1n hi\u1ec3u n\u1ed9i dung ph\u1ea3i g\u1eafn v\u1edbi m\u1ee5c ti\u00eau kinh doanh ch\u1ee9 kh\u00f4ng ch\u1ea1y theo l\u01b0\u1ee3t xem \u1ea3o.<\/p>\n

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L\u1ed7i c\u1ea7n tr\u00e1nh khi tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u00f4ng c\u1ee5:<\/strong><\/p>\n

\u2013 K\u1ec3 t\u00ean h\u00e0ng lo\u1ea1t c\u00f4ng c\u1ee5 nh\u01b0ng kh\u00f4ng n\u00f3i \u0111\u01b0\u1ee3c d\u00f9ng n\u00f3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec c\u1ee5 th\u1ec3.<\/p>\n

\u2013 Kh\u1eb3ng \u0111\u1ecbnh “th\u00e0nh th\u1ea1o” Google Analytics nh\u01b0ng kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng v\u00e0 phi\u00ean truy c\u1eadp.<\/p>\n

\u2013 Ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o AI m\u00e0 kh\u00f4ng th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng ki\u1ec3m ch\u1ee9ng v\u00e0 bi\u00ean t\u1eadp l\u1ea1i n\u1ed9i dung.<\/p>\n<\/div>\n

4. Nh\u00f3m c\u00e2u h\u1ecfi t\u00ecnh hu\u1ed1ng v\u00e0 c\u00e2u h\u1ecfi ng\u01b0\u1ee3c n\u00ean h\u1ecfi nh\u00e0 tuy\u1ec3n d\u1ee5ng<\/h2>\n

Ph\u1ea7n cu\u1ed1i bu\u1ed5i ph\u1ecfng v\u1ea5n th\u01b0\u1eddng l\u00e0 c\u00e1c c\u00e2u h\u1ecfi t\u00ecnh hu\u1ed1ng nh\u1eb1m ki\u1ec3m tra c\u00e1ch b\u1ea1n x\u1eed l\u00fd \u00e1p l\u1ef1c v\u00e0 ph\u1ed1i h\u1ee3p \u0111\u1ed9i nh\u00f3m. B\u1ea1n n\u00ean tr\u1ea3 l\u1eddi theo m\u00f4 h\u00ecnh STAR \u0111\u1ec3 c\u00e2u chuy\u1ec7n c\u00f3 \u0111\u1ea7u c\u00f3 cu\u1ed1i v\u00e0 k\u1ebft th\u00fac b\u1eb1ng m\u1ed9t k\u1ebft qu\u1ea3 \u0111o \u0111\u01b0\u1ee3c. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fac th\u1ec3 hi\u1ec7n k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c v\u1edbi b\u1ed9 ph\u1eadn thi\u1ebft k\u1ebf (Designer) v\u00e0 \u0111\u1ed9i ng\u0169 SEO.<\/p>\n

\u2013 “Khi m\u1ed9t b\u00e0i content b\u1ecb flop, b\u1ea1n x\u1eed l\u00fd ra sao”: (Situation) b\u00e0i \u0111\u0103ng \u0111\u1ea1t traffic th\u1ea5p \u2013 (Task) c\u1ea7n t\u00ecm nguy\u00ean nh\u00e2n \u2013 (Action) ph\u00e2n t\u00edch ti\u00eau \u0111\u1ec1, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 search intent \u2013 (Result) ch\u1ec9nh s\u1eeda v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 sau khi t\u00e1i xu\u1ea5t b\u1ea3n.<\/p>\n

\u2013 “Khi deadline g\u1ea5p m\u00e0 n\u1ed9i dung ch\u01b0a xong, b\u1ea1n l\u00e0m g\u00ec”: m\u00f4 t\u1ea3 c\u00e1ch s\u1eafp x\u1ebfp \u01b0u ti\u00ean, c\u1eaft ph\u1ea1m vi h\u1ee3p l\u00fd v\u00e0 ch\u1ee7 \u0111\u1ed9ng b\u00e1o c\u00e1o ti\u1ebfn \u0111\u1ed9 v\u1edbi qu\u1ea3n l\u00fd thay v\u00ec im l\u1eb7ng.<\/p>\n

\u2013 “B\u1ea1n ph\u1ed1i h\u1ee3p v\u1edbi designer v\u00e0 b\u1ed9 ph\u1eadn SEO nh\u01b0 th\u1ebf n\u00e0o”: n\u00eau c\u00e1ch b\u1ea1n brief r\u00f5 y\u00eau c\u1ea7u, th\u1ed1ng nh\u1ea5t t\u1eeb kho\u00e1 v\u1edbi SEO v\u00e0 ph\u1ea3n h\u1ed3i b\u1ea3n thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau n\u1ed9i dung.<\/p>\n

\u0110\u1eebng qu\u00ean r\u1eb1ng ph\u1ecfng v\u1ea5n l\u00e0 cu\u1ed9c trao \u0111\u1ed5i hai chi\u1ec1u. Khi nh\u00e0 tuy\u1ec3n d\u1ee5ng h\u1ecfi “B\u1ea1n c\u00f3 c\u00e2u h\u1ecfi n\u00e0o kh\u00f4ng”, b\u1ea1n n\u00ean chu\u1ea9n b\u1ecb s\u1eb5n v\u00e0i c\u00e2u h\u1ecfi ng\u01b0\u1ee3c th\u00f4ng minh \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 nghi\u00eam t\u00fac. N\u1ebfu b\u1ea1n l\u00e0 sinh vi\u00ean ho\u1eb7c ng\u01b0\u1eddi m\u1edbi ra tr\u01b0\u1eddng, vi\u1ec7c chu\u1ea9n b\u1ecb h\u1ed3 s\u01a1 t\u1ed1t c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m, b\u1ea1n c\u00f3 th\u1ec3 xem th\u00eam c\u00e1ch vi\u1ebft CV t\u00ecm vi\u1ec7c th\u1ef1c t\u1eadp<\/a> \u0111\u1ec3 b\u1ed5 tr\u1ee3 cho bu\u1ed5i ph\u1ecfng v\u1ea5n v\u1ecb tr\u00ed content \u0111\u1ea7u ti\u00ean.<\/p>\n

\n

G\u1ee3i \u00fd c\u00e2u h\u1ecfi ng\u01b0\u1ee3c n\u00ean h\u1ecfi nh\u00e0 tuy\u1ec3n d\u1ee5ng:<\/strong><\/p>\n

\u2013 \u0110\u1ed9i ng\u0169 marketing hi\u1ec7n \u0111ang \u01b0u ti\u00ean k\u00eanh n\u1ed9i dung n\u00e0o v\u00e0 ch\u1ec9 s\u1ed1 n\u00e0o quan tr\u1ecdng nh\u1ea5t trong qu\u00fd n\u00e0y?<\/p>\n

\u2013 Quy tr\u00ecnh duy\u1ec7t n\u1ed9i dung c\u1ee7a c\u00f4ng ty di\u1ec5n ra ra sao v\u00e0 ai l\u00e0 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng?<\/p>\n

\u2013 Sau 3\u20136 th\u00e1ng \u0111\u1ea7u, nh\u00e0 tuy\u1ec3n d\u1ee5ng k\u1ef3 v\u1ecdng ng\u01b0\u1eddi \u1edf v\u1ecb tr\u00ed n\u00e0y t\u1ea1o ra k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 n\u00e0o?<\/p>\n<\/div>\n

Nh\u1eefng c\u00e2u h\u1ecfi ng\u01b0\u1ee3c \u0111\u00fang tr\u1ecdng t\u00e2m v\u1eeba gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 c\u00f4ng vi\u1ec7c, v\u1eeba cho th\u1ea5y b\u1ea1n t\u01b0 duy nh\u01b0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung c\u00f3 m\u1ee5c ti\u00eau ch\u1ee9 kh\u00f4ng ch\u1ec9 t\u00ecm m\u1ed9t ch\u1ed7 l\u00e0m b\u1ea5t k\u1ef3.<\/p>\n

\"Ph\u1ecfng<\/p>\n

5. Th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m content marketing tr\u00ean CareerLink T6\/2026<\/h2>\n

\u0110\u1ec3 b\u1ea1n c\u00f3 th\u00eam d\u1eef li\u1ec7u khi c\u00e2n nh\u1eafc \u1ee9ng tuy\u1ec3n, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u1eadp nh\u1eadt nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng nh\u00f3m ti\u1ebfp th\u1ecb \u2013 content tr\u00ean h\u1ec7 th\u1ed1ng CareerLink trong th\u00e1ng 6\/2026. C\u00e1c con s\u1ed1 ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng t\u1eeb doanh nghi\u1ec7p \u0111ang \u0111\u0103ng tin, mang t\u00ednh tham kh\u1ea3o v\u00e0 c\u00f3 th\u1ec3 thay \u0111\u1ed5i tu\u1ef3 th\u1eddi \u0111i\u1ec3m.<\/p>\n

\u2013 Th\u00e1ng 6\/2026, CareerLink ghi nh\u1eadn kho\u1ea3ng 4.268 tin tuy\u1ec3n d\u1ee5ng thu\u1ed9c nh\u00f3m ti\u1ebfp th\u1ecb \u0111ang m\u1edf tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n

\u2013 M\u1ee9c l\u01b0\u01a1ng tham kh\u1ea3o dao \u0111\u1ed9ng kho\u1ea3ng 13,4 \u2013 24,9 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, tu\u1ef3 n\u0103ng l\u1ef1c, kinh nghi\u1ec7m v\u00e0 quy m\u00f4 doanh nghi\u1ec7p.<\/p>\n

\u2013 Tin tuy\u1ec3n t\u1eadp trung nhi\u1ec1u \u1edf H\u1ed3 Ch\u00ed Minh v\u00e0 H\u00e0 N\u1ed9i, sau \u0111\u00f3 l\u00e0 C\u1ea7n Th\u01a1, C\u00e0 Mau c\u00f9ng m\u1ed9t s\u1ed1 t\u1ec9nh th\u00e0nh \u0111ang ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

\u2013 C\u00e1c ch\u1ee9c danh ph\u1ed5 bi\u1ebfn g\u1ed3m nh\u00e2n vi\u00ean content marketing (Content Marketing Executive), marketing designer v\u00e0 nh\u00e2n vi\u00ean kinh doanh th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 nhi\u1ec1u tin tuy\u1ec3n hi\u1ec7n y\u00eau c\u1ea7u \u1ee9ng vi\u00ean ki\u00eam c\u1ea3 vi\u1ebft n\u1ed9i dung l\u1eabn x\u1eed l\u00fd h\u00ecnh \u1ea3nh, video c\u01a1 b\u1ea3n v\u00e0 \u0111\u1ecdc hi\u1ec3u s\u1ed1 li\u1ec7u t\u1eeb Google Analytics. V\u00ec v\u1eady, khi chu\u1ea9n b\u1ecb cho bu\u1ed5i ph\u1ecfng v\u1ea5n, b\u1ea1n n\u00ean th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c b\u1ed9 k\u1ef9 n\u0103ng \u0111a nhi\u1ec7m n\u00e0y thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng vi\u1ebft l\u00e1ch thu\u1ea7n tu\u00fd.<\/p>\n

6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. Ng\u01b0\u1eddi m\u1edbi ch\u01b0a c\u00f3 kinh nghi\u1ec7m c\u00f3 n\u00ean d\u1ef1 ph\u1ecfng v\u1ea5n v\u1ecb tr\u00ed content marketing kh\u00f4ng?<\/em><\/strong><\/p>\n

Ho\u00e0n to\u00e0n n\u00ean. B\u1ea1n c\u00f3 th\u1ec3 b\u00f9 ph\u1ea7n kinh nghi\u1ec7m b\u1eb1ng portfolio b\u00e0i vi\u1ebft c\u00e1 nh\u00e2n, blog t\u1ef1 x\u00e2y d\u1ef1ng ho\u1eb7c b\u00e0i t\u1eadp t\u00ecnh hu\u1ed1ng. H\u00e3y th\u1ec3 hi\u1ec7n t\u01b0 duy v\u1ec1 quy tr\u00ecnh, search intent v\u00e0 mong mu\u1ed1n h\u1ecdc h\u1ecfi \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi nh\u00e0 tuy\u1ec3n d\u1ee5ng.<\/p>\n

2. C\u00f3 c\u1ea7n mang theo portfolio khi \u0111i ph\u1ecfng v\u1ea5n content kh\u00f4ng?<\/em><\/strong><\/p>\n

R\u1ea5t n\u00ean. M\u1ed9t b\u1ed9 s\u1ea3n ph\u1ea9m g\u1ed3m 3\u20135 b\u00e0i vi\u1ebft ho\u1eb7c d\u1ef1 \u00e1n n\u1ed9i dung ti\u00eau bi\u1ec3u, k\u00e8m s\u1ed1 li\u1ec7u k\u1ebft qu\u1ea3 n\u1ebfu c\u00f3, s\u1ebd thuy\u1ebft ph\u1ee5c h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c ch\u1ec9 m\u00f4 t\u1ea3 b\u1eb1ng l\u1eddi. B\u1ea1n n\u00ean ch\u1ecdn c\u00e1c b\u00e0i th\u1ec3 hi\u1ec7n \u0111a d\u1ea1ng \u0111\u1ecbnh d\u1ea1ng v\u00e0 k\u00eanh.<\/p>\n

3. Nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u00f3 th\u01b0\u1eddng ra \u0111\u1ec1 vi\u1ebft t\u1ea1i ch\u1ed7 khi ph\u1ecfng v\u1ea5n content kh\u00f4ng?<\/em><\/strong><\/p>\n

Kh\u00e1 ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t v\u1edbi v\u1ecb tr\u00ed thi\u00ean v\u1ec1 s\u1ea3n xu\u1ea5t n\u1ed9i dung. \u0110\u1ec1 b\u00e0i c\u00f3 th\u1ec3 l\u00e0 vi\u1ebft m\u1ed9t ti\u00eau \u0111\u1ec1, m\u1ed9t \u0111o\u1ea1n caption ho\u1eb7c d\u00e0n \u00fd b\u00e0i blog trong th\u1eddi gian ng\u1eafn. B\u1ea1n n\u00ean luy\u1ec7n vi\u1ebft nhanh c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 kh\u00f4ng b\u1ecb \u0111\u1ed9ng khi g\u1eb7p d\u1ea1ng b\u00e0i n\u00e0y.<\/p>\n

T\u00f3m l\u1ea1i, chu\u1ea9n b\u1ecb t\u1ed1t cho b\u1ed9 c\u00e2u h\u1ecfi ph\u1ecfng v\u1ea5n content marketing<\/strong> kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c h\u1ecdc thu\u1ed9c c\u00e2u tr\u1ea3 l\u1eddi m\u1eabu m\u00e0 \u1edf ch\u1ed7 b\u1ea1n hi\u1ec3u r\u00f5 t\u1eebng nh\u00f3m c\u00e2u h\u1ecfi mu\u1ed1n ki\u1ec3m tra \u0111i\u1ec1u g\u00ec. Khi n\u1eafm v\u1eefng quy tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung, th\u00e0nh th\u1ea1o c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, bi\u1ebft \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng b\u1eb1ng t\u01b0 duy STAR, b\u1ea1n s\u1ebd b\u01b0\u1edbc v\u00e0o bu\u1ed5i ph\u1ecfng v\u1ea5n v\u1edbi s\u1ef1 t\u1ef1 tin v\u00e0 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c cao h\u01a1n h\u1eb3n.<\/p>\n

Minh An<\/em><\/p>\n

B\u00e0i vi\u1ebft ch\u1ec9 mang t\u00ednh ch\u1ea5t tham kh\u1ea3o, kh\u00f4ng thay th\u1ebf t\u01b0 v\u1ea5n ngh\u1ec1 nghi\u1ec7p chuy\u00ean s\u00e2u. Quy \u0111\u1ecbnh tuy\u1ec3n d\u1ee5ng v\u00e0 y\u00eau c\u1ea7u CV c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo t\u1eebng doanh nghi\u1ec7p v\u00e0 t\u1eebng th\u1eddi \u0111i\u1ec3m \u2014 b\u1ea1n n\u00ean \u0111\u1ed1i chi\u1ebfu l\u1ea1i v\u1edbi m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 tr\u01b0\u1edbc khi n\u1ed9p h\u1ed3 s\u01a1.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u1ed5ng h\u1ee3p c\u00e2u h\u1ecfi ph\u1ecfng v\u1ea5n content marketing theo t\u1eebng nh\u00f3m: chuy\u00ean m\u00f4n, c\u00f4ng c\u1ee5, \u0111o l\u01b0\u1eddng, t\u00ecnh hu\u1ed1ng \u2014 k\u00e8m g\u1ee3i \u00fd tr\u1ea3 l\u1eddi STAR. Tham kh\u1ea3o ngay.<\/p>\n","protected":false},"author":58,"featured_media":23587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-23589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phong-van-viec-lam"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/23589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=23589"}],"version-history":[{"count":2,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/23589\/revisions"}],"predecessor-version":[{"id":23604,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/23589\/revisions\/23604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/23587"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=23589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=23589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=23589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}