{"id":22020,"date":"2026-05-27T13:45:38","date_gmt":"2026-05-27T06:45:38","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=22020"},"modified":"2026-05-28T11:55:53","modified_gmt":"2026-05-28T04:55:53","slug":"cv-chuyen-vien-phan-tich-thi-truong","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/viet-cv-resume\/cv-chuyen-vien-phan-tich-thi-truong","title":{"rendered":"H\u01b0\u1edbng d\u1eabn vi\u1ebft CV chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng chu\u1ea9n c\u1ea5u tr\u00fac"},"content":{"rendered":"

Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng (Market Research Analyst) l\u00e0 v\u1ecb tr\u00ed k\u1ebft n\u1ed1i d\u1eef li\u1ec7u ti\u00eau d\u00f9ng v\u1edbi quy\u1ebft \u0111\u1ecbnh kinh doanh, l\u00e0m vi\u1ec7c song song v\u1edbi Brand Manager, Trade Marketing v\u00e0 Sales Planning. M\u1ed9t CV chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/strong> thuy\u1ebft ph\u1ee5c ph\u1ea3i cho nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u1ea5y ngay ba \u0111i\u1ec3m: n\u1ec1n t\u1ea3ng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u v\u1eefng, th\u00e0nh th\u1ea1o c\u00f4ng c\u1ee5 x\u1eed l\u00fd d\u1eef li\u1ec7u (SQL, Excel n\u00e2ng cao, SPSS) v\u00e0 c\u00f3 kinh nghi\u1ec7m chuy\u1ec3n insight th\u00e0nh h\u00e0nh \u0111\u1ed9ng. B\u00e0i vi\u1ebft tr\u00ecnh b\u00e0y c\u1ea5u tr\u00fac CV chu\u1ea9n, c\u00f4ng c\u1ee5 chuy\u00ean ng\u00e0nh v\u00e0 c\u00e1ch vi\u1ebft ph\u1ea7n kinh nghi\u1ec7m theo m\u00f4 h\u00ecnh STAR.<\/p>\n\n

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T\u1ed5ng quan nhanh<\/strong><\/p>\n

\u2013 CV c\u1ea7n th\u1ec3 hi\u1ec7n r\u00f5 vai tr\u00f2 Market Research Analyst, kh\u00f4ng g\u1ed9p chung v\u1edbi Data Analyst hay Brand Executive.<\/p>\n

\u2013 C\u1ea5u tr\u00fac 6 ph\u1ea7n: th\u00f4ng tin \u2013 Career Objective \u2013 Skills \u2013 Tools \u2013 Work Experience (STAR) \u2013 Education & Ch\u1ee9ng ch\u1ec9.<\/p>\n

\u2013 K\u1ef9 n\u0103ng b\u1eaft bu\u1ed9c: SQL, Excel pivot + power query, SPSS ho\u1eb7c R, Tableau, hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh (FGD, IDI) l\u1eabn \u0111\u1ecbnh l\u01b0\u1ee3ng (CATI, CAWI).<\/p>\n<\/div>\n\n

1. Vai tr\u00f2 Market Research Analyst trong nh\u00f3m ti\u1ebfp th\u1ecb<\/h2>\n\n

Tr\u01b0\u1edbc khi vi\u1ebft CV, \u1ee9ng vi\u00ean c\u1ea7n ph\u00e2n bi\u1ec7t Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng (Market Research Analyst) v\u1edbi c\u00e1c vai tr\u00f2 l\u00e2n c\u1eadn. Market Research Analyst kh\u00e1c v\u1edbi Data Analyst \u1edf ch\u1ed7 t\u1eadp trung v\u00e0o h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 c\u1ea1nh tranh ng\u00e0nh, kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u1ed9i b\u1ed9. Vai tr\u00f2 n\u00e0y c\u0169ng kh\u00e1c Brand Executive \u1edf ch\u1ed7 chuy\u00ean s\u00e2u thu th\u1eadp \u2013 x\u1eed l\u00fd \u2013 di\u1ec5n gi\u1ea3i s\u1ed1 li\u1ec7u, kh\u00f4ng ph\u1ee5 tr\u00e1ch th\u1ef1c thi truy\u1ec1n th\u00f4ng. Hi\u1ec3u \u0111\u00fang vai tr\u00f2 gi\u00fap Career Objective v\u00e0 Work Experience nh\u1ea5t qu\u00e1n, tr\u00e1nh CV “chung chung”.<\/p>\n\n

\u2013 T\u1ea1i c\u00f4ng ty FMCG ho\u1eb7c d\u01b0\u1ee3c ph\u1ea9m: Analyst \u0111\u1ecdc b\u00e1o c\u00e1o Nielsen\/Kantar retail audit h\u1eb1ng th\u00e1ng, theo d\u00f5i share of market, share of shelf v\u00e0 \u0111\u1ec1 xu\u1ea5t ng\u00e2n s\u00e1ch trade.<\/p>\n\n

\u2013 T\u1ea1i agency nghi\u00ean c\u1ee9u (Ipsos, Intage, Cimigo): Analyst thi\u1ebft k\u1ebf b\u1ea3ng h\u1ecfi, v\u1eadn h\u00e0nh CATI\/CAWI, vi\u1ebft b\u00e1o c\u00e1o b\u1eb1ng ti\u1ebfng Anh cho kh\u00e1ch h\u00e0ng \u0111a qu\u1ed1c gia.<\/p>\n\n

\u2013 T\u1ea1i doanh nghi\u1ec7p d\u1ecbch v\u1ee5 \u2013 ng\u00e2n h\u00e0ng \u2013 b\u1ea3o hi\u1ec3m: Analyst ph\u1ed1i h\u1ee3p v\u1edbi CRM team \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng (NPS, CSAT) v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng theo RFM.<\/p>\n\n

Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh nh\u00f3m c\u00f4ng ty mu\u1ed1n \u1ee9ng tuy\u1ec3n, \u1ee9ng vi\u00ean d\u1ec5 ch\u1ecdn d\u1ef1 \u00e1n ti\u00eau bi\u1ec3u \u0111\u1ec3 \u0111\u01b0a l\u00ean CV thay v\u00ec li\u1ec7t k\u00ea to\u00e0n b\u1ed9.<\/p>\n\n

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\"CV<\/figure>\n<\/div>\n\n

2. C\u1ea5u tr\u00fac CV chu\u1ea9n cho chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n

M\u1ed9t CV chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng d\u00e0i 1\u20132 trang, chia th\u00e0nh 6 ph\u1ea7n theo th\u1ee9 t\u1ef1 Recruiter v\u00e0 Research Manager quen \u0111\u1ecdc. Th\u1ee9 t\u1ef1 n\u00e0y gi\u00fap ng\u01b0\u1eddi s\u00e0ng l\u1ecdc ra quy\u1ebft \u0111\u1ecbnh “\u0111\u1ecdc ti\u1ebfp hay lo\u1ea1i” trong kho\u1ea3ng 20 gi\u00e2y \u0111\u1ea7u, \u0111\u1ed3ng th\u1eddi thu\u1eadn l\u1ee3i cho h\u1ec7 th\u1ed1ng ATS (Applicant Tracking System) khi qu\u00e9t keyword.<\/p>\n\n\n\n\n
Ph\u1ea7n<\/th>N\u1ed9i dung ch\u00ednh<\/th><\/tr>\n<\/thead>\n
1. Th\u00f4ng tin c\u00e1 nh\u00e2n<\/strong><\/td>H\u1ecd t\u00ean, email chuy\u00ean nghi\u1ec7p, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, LinkedIn, link portfolio b\u00e1o c\u00e1o m\u1eabu.<\/td><\/tr>\n
2. Career Objective<\/strong><\/td>2\u20133 c\u00e2u \u0111\u1ecbnh v\u1ecb: vai tr\u00f2 Market Research Analyst + ng\u00e0nh s\u1ea3n ph\u1ea9m + k\u1ebft qu\u1ea3 m\u1ee5c ti\u00eau.<\/td><\/tr>\n
3. Skills<\/strong><\/td>Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng\/\u0111\u1ecbnh t\u00ednh, SQL, Excel n\u00e2ng cao, SPSS\/R, tr\u1ef1c quan ho\u00e1 d\u1eef li\u1ec7u.<\/td><\/tr>\n
4. Tools<\/strong><\/td>Nielsen Retail Index, Kantar Worldpanel, GfK, Google Trends, Statista, Tableau, Power BI.<\/td><\/tr>\n
5. Work Experience<\/strong><\/td>3\u20135 d\u1ef1 \u00e1n g\u1ea7n nh\u1ea5t, vi\u1ebft theo STAR v\u1edbi metrics: sample size, m\u1ee9c t\u0103ng share, insight to action.<\/td><\/tr>\n
6. Education & Ch\u1ee9ng ch\u1ec9<\/strong><\/td>Marketing, Kinh t\u1ebf, Th\u1ed1ng k\u00ea ho\u1eb7c X\u00e3 h\u1ed9i h\u1ecdc; Nielsen MRTrain, ESOMAR, Google Data Analytics.<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n

CV n\u00ean l\u01b0u d\u1ea1ng PDF, font Inter ho\u1eb7c Calibri 11, l\u1ec1 c\u00e2n \u0111\u1ed1i, d\u00f9ng \u0111\u1eadm cho job title v\u00e0 t\u00ean c\u00f4ng ty thay v\u00ec in nghi\u00eang. \u1ee8ng vi\u00ean c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c v\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng t\u1ea1i chuy\u00ean m\u1ee5c vi\u1ec7c l\u00e0m Ti\u1ebfp th\u1ecb<\/a> \u0111\u1ec3 \u0111\u1ed1i chi\u1ebfu y\u00eau c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng tr\u01b0\u1edbc khi \u0111\u1eb7t b\u00fat vi\u1ebft Career Objective.<\/p>\n\n

3. Vi\u1ebft Career Objective \u0111\u00fang tr\u1ecdng t\u00e2m cho Market Research Analyst<\/h2>\n\n

Career Objective kh\u00f4ng n\u00ean l\u00e0 c\u00e2u kh\u1ea9u hi\u1ec7u chung chung ki\u1ec3u “mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n trong m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng”. Nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ea7n th\u1ea5y 3 y\u1ebfu t\u1ed1: vai tr\u00f2 \u1ee9ng tuy\u1ec3n, ng\u00e0nh s\u1ea3n ph\u1ea9m chuy\u00ean s\u00e2u, v\u00e0 k\u1ebft qu\u1ea3 g\u1eafn v\u1edbi con s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c tr\u00ean b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u.<\/p>\n\n

V\u00ed d\u1ee5: “Market Research Analyst 3 n\u0103m kinh nghi\u1ec7m ng\u00e0nh FMCG \u0111\u1ed3 u\u1ed1ng, \u0111\u00e3 ch\u1ee7 tr\u00ec 12 d\u1ef1 \u00e1n U&A v\u00e0 Brand Health Tracking v\u1edbi t\u1ed5ng sample size h\u01a1n 8.000 m\u1eabu, \u0111\u1ec1 xu\u1ea5t t\u00e1i \u0111\u1ecbnh v\u1ecb gi\u00fap share of market m\u1ed9t SKU t\u0103ng t\u1eeb 6,2% l\u00ean 8,4% trong 9 th\u00e1ng. Mong mu\u1ed1n tham gia ph\u00f2ng Consumer Insight c\u00f3 h\u1ec7 th\u1ed1ng data lake \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u00e2n t\u00edch panel d\u00e0i h\u1ea1n.”<\/p><\/blockquote>\n\n

C\u00e2u Objective tr\u00ean \u0111\u00e1p \u1ee9ng \u0111\u1ee7: \u0111\u1ecbnh v\u1ecb vai tr\u00f2, ng\u00e0nh chuy\u00ean m\u00f4n, quy m\u00f4 d\u1ef1 \u00e1n, t\u00e1c \u0111\u1ed9ng kinh doanh v\u00e0 k\u1ef3 v\u1ecdng ph\u00e1t tri\u1ec3n. \u0110\u00e2y l\u00e0 c\u00e1ch \u1ee9ng vi\u00ean 2\u20135 n\u0103m kinh nghi\u1ec7m n\u00ean \u01b0u ti\u00ean thay v\u00ec m\u00f4 t\u1ea3 m\u01a1 h\u1ed3.<\/p>\n\n

4. Skills c\u1ea7n n\u00eau trong CV chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n

Ph\u1ea7n Skills n\u00ean chia th\u00e0nh 3 nh\u00f3m r\u00f5 r\u00e0ng \u0111\u1ec3 Research Manager d\u1ec5 \u0111\u1ed1i chi\u1ebfu v\u1edbi JD. Vi\u1ec7c g\u1ed9p t\u1ea5t c\u1ea3 k\u1ef9 n\u0103ng v\u00e0o m\u1ed9t danh s\u00e1ch d\u00e0i s\u1ebd l\u00e0m lo\u00e3ng th\u00f4ng \u0111i\u1ec7p v\u00e0 kh\u00f3 tra c\u1ee9u khi s\u00e0ng l\u1ecdc nhanh.<\/p>\n\n

\u2013 Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u: \u0111\u1ecbnh l\u01b0\u1ee3ng (CATI, CAWI, F2F), \u0111\u1ecbnh t\u00ednh (Focus Group Discussion, In-Depth Interview, ethnography), thi\u1ebft k\u1ebf b\u1ea3ng h\u1ecfi v\u00e0 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u, hi\u1ec3u k\u1ef9 thu\u1eadt weighting v\u00e0 significance testing.<\/p>\n\n

\u2013 C\u00f4ng c\u1ee5 x\u1eed l\u00fd d\u1eef li\u1ec7u: SQL truy v\u1ea5n c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, Excel n\u00e2ng cao (pivot table, power query, c\u00f4ng th\u1ee9c m\u1ea3ng), SPSS ho\u1eb7c R cho ph\u00e2n t\u00edch th\u1ed1ng k\u00ea, Python pandas c\u01a1 b\u1ea3n n\u1ebfu c\u00f3.<\/p>\n\n

\u2013 Tr\u1ef1c quan ho\u00e1 v\u00e0 tr\u00ecnh b\u00e0y: Tableau ho\u1eb7c Power BI d\u1ef1ng dashboard, PowerPoint storytelling theo c\u1ea5u tr\u00fac Pyramid Principle, k\u1ef9 n\u0103ng vi\u1ebft executive summary ti\u1ebfng Vi\u1ec7t v\u00e0 ti\u1ebfng Anh.<\/p>\n\n

Sau khi li\u1ec7t k\u00ea c\u00e1c nh\u00f3m tr\u00ean, \u1ee9ng vi\u00ean n\u00ean d\u00e0nh m\u1ed9t c\u00e2u ng\u1eafn n\u00eau c\u00e1c k\u1ef9 n\u0103ng ph\u1ee5 tr\u1ee3 nh\u01b0 \u0111\u1ecdc hi\u1ec3u b\u00e1o c\u00e1o ng\u00e0nh ti\u1ebfng Anh, l\u00e0m vi\u1ec7c tr\u00ean Jira theo Agile, v\u00e0 tr\u00ecnh b\u00e0y tr\u01b0\u1edbc ban l\u00e3nh \u0111\u1ea1o. Ph\u1ea7n n\u00e0y gi\u00fap CV c\u00f3 chi\u1ec1u r\u1ed9ng m\u00e0 v\u1eabn r\u00f5 tr\u1ecdng t\u00e2m.<\/p>\n\n

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L\u01b0u \u00fd khi li\u1ec7t k\u00ea k\u1ef9 n\u0103ng<\/strong><\/p>\n

\u2013 Kh\u00f4ng ghi “th\u00e0nh th\u1ea1o SPSS” n\u1ebfu ch\u01b0a t\u1eebng t\u1ef1 ch\u1ea1y m\u00f4 h\u00ecnh h\u1ed3i quy logistic hay ph\u00e2n t\u00edch nh\u00e2n t\u1ed1; Research Manager c\u00f3 th\u1ec3 y\u00eau c\u1ea7u m\u1edf case th\u1ef1c t\u1ebf trong v\u00f2ng ph\u1ecfng v\u1ea5n k\u1ef9 thu\u1eadt.<\/p>\n

\u2013 Kh\u00f4ng li\u1ec7t k\u00ea c\u00f4ng c\u1ee5 Nielsen ho\u1eb7c Kantar n\u1ebfu ch\u01b0a t\u1eebng ti\u1ebfp x\u00fac d\u1eef li\u1ec7u th\u1eadt; thay v\u00e0o \u0111\u00f3 ghi m\u1ee9c \u0111\u1ed9 “\u0111\u00e3 \u0111\u1ecdc b\u00e1o c\u00e1o m\u1eabu” \u0111\u1ec3 gi\u1eef \u0111\u1ed9 tin c\u1eady cho CV.<\/p>\n<\/div>\n\n

5. Tools chuy\u00ean ng\u00e0nh research n\u00ean \u0111\u01b0a v\u00e0o CV<\/h2>\n\n

Ph\u1ea7n Tools l\u00e0 \u0111i\u1ec3m m\u00e0 nhi\u1ec1u \u1ee9ng vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng b\u1ecf s\u00f3t, trong khi \u0111\u00e2y l\u1ea1i l\u00e0 v\u00f9ng gi\u00fap CV v\u01b0\u1ee3t qua filter c\u1ee7a ATS v\u00e0 g\u00e2y thi\u1ec7n c\u1ea3m v\u1edbi Research Manager. Nh\u00f3m c\u00f4ng c\u1ee5 n\u00ean \u0111\u01b0a v\u00e0o CV g\u1ed3m:<\/p>\n\n

\u2013 B\u00e1o c\u00e1o ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i: Nielsen Retail Index, Kantar Worldpanel, GfK Point of Sales tracking, Euromonitor Passport, Statista chuy\u00ean \u0111\u1ec1 ng\u00e0nh.<\/p>\n\n

\u2013 Kh\u1ea3o s\u00e1t v\u00e0 panel: Qualtrics, SurveyMonkey, Google Forms cho kh\u1ea3o s\u00e1t quy m\u00f4 nh\u1ecf, Toluna ho\u1eb7c Cint cho panel mua m\u1eabu tr\u1ef1c tuy\u1ebfn.<\/p>\n\n

\u2013 Ph\u00e2n t\u00edch v\u00e0 tr\u1ef1c quan: SPSS, R Studio, Stata cho ph\u00e2n t\u00edch th\u1ed1ng k\u00ea, Tableau Public v\u00e0 Power BI Desktop d\u1ef1ng dashboard, Excel power query \u0111\u1ec3 h\u1ee3p nh\u1ea5t ngu\u1ed3n d\u1eef li\u1ec7u nhi\u1ec1u file.<\/p>\n\n

\u2013 Theo d\u00f5i xu h\u01b0\u1edbng v\u00e0 digital: Google Trends, Google Keyword Planner, Brandwatch ho\u1eb7c Social Listening c\u1ee7a YouNet Media cho social analytics, SimilarWeb \u0111\u1ec3 so s\u00e1nh web traffic.<\/p>\n\n

Li\u1ec7t k\u00ea c\u00f4ng c\u1ee5 n\u00ean \u0111i k\u00e8m b\u1ed1i c\u1ea3nh ng\u1eafn, v\u00ed d\u1ee5 “d\u00f9ng Nielsen Retail Index h\u1eb1ng th\u00e1ng \u0111\u1ec3 theo d\u00f5i share of market 4 k\u00eanh modern trade” thay v\u00ec ch\u1ec9 ghi t\u00ean c\u00f4ng c\u1ee5 r\u1eddi r\u1ea1c. C\u00e1ch vi\u1ebft n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 quy tr\u00ecnh l\u00e0m vi\u1ec7c th\u1eadt c\u1ee7a \u1ee9ng vi\u00ean.<\/p>\n\n

6. Work Experience vi\u1ebft theo STAR v\u1edbi metrics nghi\u00ean c\u1ee9u<\/h2>\n\n

Ph\u1ea7n Work Experience l\u00e0 v\u00f9ng quy\u1ebft \u0111\u1ecbnh \u1ee9ng vi\u00ean c\u00f3 \u0111\u01b0\u1ee3c m\u1eddi ph\u1ecfng v\u1ea5n hay kh\u00f4ng. M\u00f4 h\u00ecnh STAR (Situation \u2013 Task \u2013 Action \u2013 Result) gi\u00fap vi\u1ebft m\u1ed7i \u0111\u1ea7u vi\u1ec7c theo logic r\u00f5 r\u00e0ng v\u00e0 b\u00e1m s\u00e1t k\u1ebft qu\u1ea3 \u0111\u1ecbnh l\u01b0\u1ee3ng m\u00e0 c\u00e1c ph\u00f2ng Consumer Insight \u0111ang \u0111\u1eb7t ra.<\/p>\n\n

\u2013 Situation: b\u1ed1i c\u1ea3nh ng\u00e0nh h\u00e0ng, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, m\u1ee5c ti\u00eau kinh doanh m\u00e0 ph\u00f2ng marketing \u0111ang \u0111\u1eb7t ra.<\/p>\n\n

\u2013 Task: ch\u1ec9 ti\u00eau nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c giao (thi\u1ebft k\u1ebf U&A, Brand Health Tracker, Concept Test, Pricing Sensitivity Meter).<\/p>\n\n

\u2013 Action: ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 thi\u1ebft k\u1ebf b\u1ea3ng h\u1ecfi 35 c\u00e2u, chia m\u1eabu theo quota tu\u1ed5i \u2013 thu nh\u1eadp \u2013 khu v\u1ef1c, v\u1eadn h\u00e0nh CATI 800 m\u1eabu, ph\u00e2n t\u00edch b\u1eb1ng SPSS v\u1edbi significance testing 95%.<\/p>\n\n

\u2013 Result: con s\u1ed1 \u0111o l\u01b0\u1eddng \u2013 sample size, m\u1ee9c tin c\u1eady, share thay \u0111\u1ed5i, m\u1ee9c t\u0103ng NPS, ng\u00e2n s\u00e1ch trade ti\u1ebft ki\u1ec7m ho\u1eb7c s\u1ed1 quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u00e3 ban h\u00e0nh d\u1ef1a tr\u00ean b\u00e1o c\u00e1o.<\/p>\n\n

V\u00ed d\u1ee5 m\u1ed9t entry chu\u1ea9n: “Ph\u1ee5 tr\u00e1ch d\u1ef1 \u00e1n Brand Health Tracker qu\u00fd cho th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t top 5 ng\u00e0nh, sample size 1.200 m\u1eabu\/qu\u00fd chia 6 th\u00e0nh ph\u1ed1 tr\u1ecdng \u0111i\u1ec3m; thi\u1ebft k\u1ebf b\u1ea3ng h\u1ecfi, gi\u00e1m s\u00e1t fieldwork v\u1edbi agency Cimigo, ph\u00e2n t\u00edch SPSS v\u00e0 vi\u1ebft b\u00e1o c\u00e1o 60 trang; ph\u00e1t hi\u1ec7n s\u1ee5t m\u1ee9c Top of Mind 4 \u0111i\u1ec3m % \u1edf Gen Z, \u0111\u1ec1 xu\u1ea5t g\u00f3i truy\u1ec1n th\u00f4ng TikTok gi\u00fap Top of Mind h\u1ed3i ph\u1ee5c v\u1ec1 m\u1ee9c qu\u00fd tr\u01b0\u1edbc sau 5 th\u00e1ng.” C\u00e1ch vi\u1ebft n\u00e0y \u0111\u00e1p \u1ee9ng c\u1ea3 y\u00eau c\u1ea7u n\u1ed9i dung l\u1eabn ti\u00eau ch\u00ed \u0111\u1ecbnh l\u01b0\u1ee3ng. \u1ee8ng vi\u00ean m\u1edbi ra tr\u01b0\u1eddng c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam k\u1ef9 n\u0103ng vi\u1ebft CV cho ng\u01b0\u1eddi ch\u01b0a c\u00f3 kinh nghi\u1ec7m<\/a> \u0111\u1ec3 b\u00f9 l\u1ea1i ph\u1ea7n Work Experience c\u00f2n thi\u1ebfu metrics.<\/p>\n\n

7. Ch\u1ee9ng ch\u1ec9 chuy\u00ean m\u00f4n v\u00e0 Portfolio n\u00ean \u0111\u00ednh k\u00e8m<\/h2>\n\n

Ch\u1ee9ng ch\u1ec9 gi\u00fap CV v\u01b0\u1ee3t qua v\u00f2ng s\u00e0ng l\u1ecdc t\u1ef1 \u0111\u1ed9ng v\u00e0 thuy\u1ebft ph\u1ee5c Recruiter ch\u01b0a r\u00e0nh ng\u00e0nh research. B\u1ed1n nh\u00f3m ch\u1ee9ng ch\u1ec9 \u0111\u01b0\u1ee3c nh\u00e0 tuy\u1ec3n d\u1ee5ng Market Research Analyst t\u1ea1i Vi\u1ec7t Nam ghi nh\u1eadn th\u01b0\u1eddng xuy\u00ean g\u1ed3m:<\/p>\n\n

\u2013 Nielsen MRTrain (Market Research Training): ch\u01b0\u01a1ng tr\u00ecnh n\u1ed9i b\u1ed9 c\u1ee7a Nielsen IQ gi\u00fap ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc hi\u1ec3u b\u00e1o c\u00e1o retail audit, h\u1eefu \u00edch khi \u1ee9ng tuy\u1ec3n b\u1ed9 ph\u1eadn Trade Marketing c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n FMCG.<\/p>\n\n

\u2013 ESOMAR Certificate ho\u1eb7c kh\u00f3a Fundamentals of Market Research: chu\u1ea9n qu\u1ed1c t\u1ebf v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c nghi\u00ean c\u1ee9u, ph\u00f9 h\u1ee3p \u1ee9ng vi\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c agency \u0111a qu\u1ed1c gia nh\u01b0 Ipsos, Kantar, Intage.<\/p>\n\n

\u2013 Google Data Analytics Professional Certificate tr\u00ean Coursera: ch\u01b0\u01a1ng tr\u00ecnh 8 kh\u00f3a c\u1ee7a Google, bao qu\u00e1t SQL, R, Tableau v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch \u2013 thu\u1eadn l\u1ee3i cho \u1ee9ng vi\u00ean tr\u00e1i ng\u00e0nh.<\/p>\n\n

\u2013 Market Research Professional (MRP) ho\u1eb7c Insights Professional Certification (IPC) c\u1ee7a Insights Association: ch\u1ee9ng nh\u1eadn n\u0103ng l\u1ef1c th\u1ef1c h\u00e0nh, \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn b\u1edfi c\u00e1c t\u1eadp \u0111o\u00e0n US\/EU \u0111ang \u0111\u1eb7t v\u0103n ph\u00f2ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n

B\u00ean c\u1ea1nh ch\u1ee9ng ch\u1ec9, portfolio th\u1eadt l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thay th\u1ebf. M\u1ed9t link portfolio n\u00ean c\u00f3 3\u20135 b\u00e1o c\u00e1o m\u1eabu \u0111\u00e3 \u1ea9n d\u1eef li\u1ec7u m\u1eadt, g\u1ed3m executive summary, bi\u1ec3u \u0111\u1ed3 Tableau v\u00e0 ph\u1ea7n “so what” g\u1eafn v\u1edbi h\u00e0nh \u0111\u1ed9ng marketing. Ch\u1ee9ng ch\u1ec9 ngo\u1ea1i ng\u1eef TOEIC t\u1eeb 700 ho\u1eb7c IELTS t\u1eeb 6.5 tr\u1edf l\u00ean g\u1ea7n nh\u01b0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n khi \u1ee9ng tuy\u1ec3n v\u00e0o c\u00e1c agency n\u01b0\u1edbc ngo\u00e0i ho\u1eb7c d\u1ef1 \u00e1n c\u00f3 kh\u00e1ch h\u00e0ng Nh\u1eadt B\u1ea3n, H\u00e0n Qu\u1ed1c.<\/p>\n\n

\n

G\u1ee3i \u00fd tr\u01b0\u1edbc khi \u0111\u1ed1i chi\u1ebfu th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n

\u2013 \u0110\u1eb7t t\u00ean file CV theo c\u1ea5u tr\u00fac “CV_HoTen_MarketResearchAnalyst_2026.pdf” \u0111\u1ec3 Recruiter d\u1ec5 tra c\u1ee9u trong inbox.<\/p>\n

\u2013 Chu\u1ea9n b\u1ecb 1 case study 5 slide t\u00f3m t\u1eaft d\u1ef1 \u00e1n research n\u1ed5i b\u1eadt \u0111\u1ec3 g\u1eedi k\u00e8m khi nh\u00e0 tuy\u1ec3n d\u1ee5ng y\u00eau c\u1ea7u sample work.<\/p>\n

\u2013 C\u1eadp nh\u1eadt Career Objective ri\u00eang cho t\u1eebng ng\u00e0nh (FMCG, ng\u00e2n h\u00e0ng, d\u01b0\u1ee3c) thay v\u00ec g\u1eedi m\u1ed9t b\u1ea3n CV cho t\u1ea5t c\u1ea3 c\u00f4ng ty.<\/p>\n<\/div>\n\n

\n
\"Brainstorm<\/figure>\n<\/div>\n\n

8. Th\u1ecb tr\u01b0\u1eddng ngh\u1ec1 chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng tr\u00ean CareerLink<\/h2>\n\n

D\u1eef li\u1ec7u kh\u1ea3o s\u00e1t t\u1eeb CareerLink ng\u00e0y 27\/05\/2026 cho th\u1ea5y nh\u00f3m ngh\u1ec1 Ti\u1ebfp th\u1ecb \u0111ang c\u00f3 quy m\u00f4 tuy\u1ec3n d\u1ee5ng l\u1edbn, m\u1ee9c l\u01b0\u01a1ng tham chi\u1ebfu n\u1eb1m \u1edf kho\u1ea3ng trung \u2013 cao so v\u1edbi m\u1eb7t b\u1eb1ng v\u0103n ph\u00f2ng. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u t\u00edch c\u1ef1c cho \u1ee9ng vi\u00ean \u0111ang chu\u1ea9n b\u1ecb CV chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 chuy\u1ec3n vi\u1ec7c trong qu\u00fd 2\/2026.<\/p>\n\n\n\n\n
Ch\u1ec9 s\u1ed1<\/th>D\u1eef li\u1ec7u tham kh\u1ea3o<\/th><\/tr>\n<\/thead>\n
S\u1ed1 tin \u0111ang tuy\u1ec3n nh\u00f3m Ti\u1ebfp th\u1ecb<\/strong><\/td>4.182 tin (th\u1eddi \u0111i\u1ec3m kh\u1ea3o s\u00e1t 27\/05\/2026)<\/td><\/tr>\n
Kho\u1ea3ng l\u01b0\u01a1ng tham chi\u1ebfu<\/strong><\/td>Trung b\u00ecnh:<\/strong> 11,6 \u2013 20,0 tri\u1ec7u\/th\u00e1ng (ch\u01b0a g\u1ed3m th\u01b0\u1edfng d\u1ef1 \u00e1n v\u00e0 hoa h\u1ed3ng)<\/td><\/tr>\n
V\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn<\/strong><\/td>Creative Marketing, E-Commerce Supervisor,
Trade Marketing Planner, Sale Marketing Executive,
Medical Content Specialist<\/td><\/tr>\n
\u0110\u1ecba b\u00e0n tuy\u1ec3n nhi\u1ec1u<\/strong><\/td>H\u00e0 N\u1ed9i, H\u1ed3 Ch\u00ed Minh, B\u00ecnh D\u01b0\u01a1ng, V\u0129nh Ph\u00fac, Ngh\u1ec7 An, \u0110\u1ed3ng Nai, \u0110\u00e0 N\u1eb5ng<\/td><\/tr>\n
Doanh nghi\u1ec7p \u0111ang tuy\u1ec3n n\u1ed5i b\u1eadt<\/strong><\/td>FPT Retail, Transcosmos Vi\u1ec7t Nam, OPPO Vi\u1ec7t Nam,
Uni-President Vi\u1ec7t Nam, Catalan, TTC, Kim Long Ph\u00e1t<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n

Nh\u00ecn v\u00e0o \u0111\u1ecba b\u00e0n, H\u00e0 N\u1ed9i \u2013 H\u1ed3 Ch\u00ed Minh v\u1eabn l\u00e0 c\u1ee5m tuy\u1ec3n d\u1ee5ng Market Research Analyst l\u1edbn nh\u1ea5t, trong khi B\u00ecnh D\u01b0\u01a1ng v\u00e0 V\u0129nh Ph\u00fac n\u1ed5i l\u00ean nh\u01b0 \u0111i\u1ec3m \u0111\u1ebfn cho \u1ee9ng vi\u00ean mu\u1ed1n theo c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t FMCG m\u1edf r\u1ed9ng v\u00f9ng. \u1ee8ng vi\u00ean c\u00f3 th\u1ec3 \u0111\u1ed1i chi\u1ebfu th\u00eam m\u1eabu CV xin vi\u1ec7c hay<\/a> \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb b\u1ed1 c\u1ee5c tr\u01b0\u1edbc khi n\u1ed9p CV chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n

9. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n

1. Sinh vi\u00ean ng\u00e0nh Marketing ho\u1eb7c Th\u1ed1ng k\u00ea ch\u01b0a c\u00f3 d\u1ef1 \u00e1n th\u1eadt th\u00ec vi\u1ebft ph\u1ea7n Work Experience cho CV chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng th\u1ebf n\u00e0o?<\/em><\/strong><\/p>\n\n

\u1ee8ng vi\u00ean c\u00f3 th\u1ec3 thay d\u1ef1 \u00e1n th\u1eadt b\u1eb1ng \u0111\u1ed3 \u00e1n m\u00f4n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u00e0i t\u1eadp l\u1edbn m\u00f4n Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 project t\u1ef1 th\u1ef1c hi\u1ec7n nh\u01b0 kh\u1ea3o s\u00e1t h\u00e0nh vi ti\u00eau d\u00f9ng n\u01b0\u1edbc ng\u1ecdt \u1edf tr\u01b0\u1eddng. N\u00ean ch\u1ecdn 2\u20133 project c\u00f3 sample size t\u1eeb 100 m\u1eabu tr\u1edf l\u00ean, k\u00e8m m\u00f4 t\u1ea3 ph\u01b0\u01a1ng ph\u00e1p, c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 k\u1ebft lu\u1eadn. Tham gia cu\u1ed9c thi research nh\u01b0 Young Marketers ho\u1eb7c internship t\u1ea1i agency c\u0169ng l\u00e0 c\u00e1ch b\u00f9 ph\u1ea7n kinh nghi\u1ec7m c\u00f2n thi\u1ebfu.<\/p>\n\n

2. N\u00ean ch\u1ecdn SPSS, R hay Python khi m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 vi\u1ebft v\u00e0o CV?<\/em><\/strong><\/p>\n\n

SPSS hi\u1ec7n v\u1eabn ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i c\u00e1c agency v\u00e0 ph\u00f2ng research doanh nghi\u1ec7p Vi\u1ec7t Nam v\u00ec giao di\u1ec7n th\u00e2n thi\u1ec7n v\u00e0 t\u00e0i li\u1ec7u nhi\u1ec1u. R linh ho\u1ea1t h\u01a1n cho ph\u00e2n t\u00edch th\u1ed1ng k\u00ea n\u00e2ng cao, ph\u00f9 h\u1ee3p \u1ee9ng vi\u00ean \u0111\u1ecbnh h\u01b0\u1edbng h\u1ecdc cao h\u1ecdc. Python pandas d\u00f9ng t\u1ed1t khi k\u1ebft n\u1ed1i v\u1edbi d\u1eef li\u1ec7u l\u1edbn t\u1eeb data lake. Ch\u1ecdn 1 c\u00f4ng c\u1ee5 chuy\u00ean s\u00e2u r\u1ed3i m\u1edbi m\u1edf r\u1ed9ng s\u1ebd t\u1ed1t h\u01a1n nh\u1ed3i c\u1ea3 ba v\u00e0o CV.<\/p>\n\n

3. CV chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u00f3 c\u1ea7n \u0111\u00ednh k\u00e8m sample report hay kh\u00f4ng?<\/em><\/strong><\/p>\n\n

Trong CV ch\u1ec9 c\u1ea7n ghi link Google Drive ho\u1eb7c Notion ch\u1ee9a 2\u20133 b\u00e1o c\u00e1o m\u1eabu \u0111\u00e3 \u1ea9n d\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m. B\u1ea3n \u0111\u1ea7y \u0111\u1ee7 ch\u1ec9 chia s\u1ebb khi nh\u00e0 tuy\u1ec3n d\u1ee5ng y\u00eau c\u1ea7u v\u00f2ng h\u1ed3 s\u01a1 ch\u00ednh th\u1ee9c. V\u1edbi \u1ee9ng vi\u00ean tr\u00e1i ng\u00e0nh nh\u01b0ng c\u00f3 ch\u1ee9ng ch\u1ec9 Google Data Analytics ho\u1eb7c Nielsen MRTrain, n\u00ean \u0111\u1eb7t ph\u1ea7n ch\u1ee9ng ch\u1ec9 ngay tr\u00ean Education \u0111\u1ec3 Recruiter th\u1ea5y tr\u01b0\u1edbc.<\/p>\n\n

T\u00f3m l\u1ea1i, m\u1ed9t CV chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/strong> thuy\u1ebft ph\u1ee5c c\u1ea7n \u0111\u1ecbnh v\u1ecb \u0111\u00fang vai tr\u00f2 Market Research Analyst trong nh\u00f3m ti\u1ebfp th\u1ecb, c\u00f3 Career Objective g\u1eafn v\u1edbi ng\u00e0nh s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ec9 s\u1ed1 share \u2013 NPS, ph\u1ea7n Skills chia theo ba nh\u00f3m ph\u01b0\u01a1ng ph\u00e1p \u2013 c\u00f4ng c\u1ee5 \u2013 tr\u00ecnh b\u00e0y, Tools li\u1ec7t k\u00ea \u0111\u1ee7 Nielsen \u2013 Kantar \u2013 SPSS \u2013 Tableau, Work Experience vi\u1ebft theo STAR v\u1edbi metrics sample size v\u00e0 m\u1ee9c t\u0103ng share, \u0111i k\u00e8m ch\u1ee9ng ch\u1ec9 Nielsen MRTrain ho\u1eb7c ESOMAR v\u00e0 portfolio b\u00e1o c\u00e1o th\u1eadt. Khi g\u00f3i g\u1ecdn c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y trong 1\u20132 trang, c\u01a1 h\u1ed9i l\u1ecdt v\u00e0o v\u00f2ng ph\u1ecfng v\u1ea5n t\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n FMCG, ng\u00e2n h\u00e0ng v\u00e0 agency t\u1ea1i H\u00e0 N\u1ed9i, H\u1ed3 Ch\u00ed Minh s\u1ebd r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n\n

Minh An<\/em><\/strong><\/p>\n\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o. Th\u00f4ng tin l\u01b0\u01a1ng v\u00e0 s\u1ed1 li\u1ec7u tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi \u0111i\u1ec3m v\u00e0 doanh nghi\u1ec7p c\u1ee5 th\u1ec3.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

H\u01b0\u1edbng d\u1eabn vi\u1ebft CV chuy\u00ean vi\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng: c\u1ea5u tr\u00fac 6 ph\u1ea7n, k\u1ef9 n\u0103ng SQL\/Excel, ch\u1ee9ng ch\u1ec9 v\u00e0 kinh nghi\u1ec7m research th\u1ef1c chi\u1ebfn.<\/p>\n","protected":false},"author":58,"featured_media":22069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-22020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viet-cv-resume"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/22020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=22020"}],"version-history":[{"count":6,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/22020\/revisions"}],"predecessor-version":[{"id":22268,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/22020\/revisions\/22268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/22069"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=22020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=22020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=22020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}