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<\/figure>\n\n\n\n1. Nh\u00f3m c\u00e2u h\u1ecfi v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/h2>\n\n\n\n
\u0110\u00e2y l\u00e0 nh\u00f3m c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t \u1edf v\u00f2ng Ph\u1ecfng v\u1ea5n v\u1edbi qu\u1ea3n l\u00fd tuy\u1ec3n d\u1ee5ng v\u00e0 CEO. Nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1eb7t \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n
\u2013 C\u00e2u 1: “Anh\/ch\u1ecb s\u1ebd l\u00e0m g\u00ec trong 90 ng\u00e0y \u0111\u1ea7u n\u1ebfu \u0111\u01b0\u1ee3c tuy\u1ec3n v\u00e0o v\u1ecb tr\u00ed n\u00e0y?”. <\/p>\n\n\n\n
G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: 30 ng\u00e0y \u0111\u1ea7u l\u1eafng nghe, t\u00ecm hi\u1ec3u v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i. 60 ng\u00e0y ti\u1ebfp x\u00e1c \u0111\u1ecbnh 3 \u01b0u ti\u00ean tr\u1ecdng t\u00e2m c\u1ea7n gi\u1ea3i quy\u1ebft. 90 ng\u00e0y cu\u1ed1i tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p ho\u1eb7c h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 tri\u1ec3n khai trong th\u1eddi gian ng\u1eafn nh\u01b0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t v\u00e0 d\u1ec5 nh\u00ecn th\u1ea5y + chu\u1ea9n b\u1ecb chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n.<\/p>\n\n\n\n
\u2013 C\u00e2u 2: “Anh\/ch\u1ecb s\u1ebd ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u01b0 th\u1ebf n\u00e0o tr\u01b0\u1edbc khi \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c?”. <\/p>\n\n\n\n
G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: \u0110\u00e1nh gi\u00e1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 , th\u1ecb tr\u01b0\u1eddng kh\u1ea3 d\u1ee5ng v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn; ph\u00e2n t\u00edch 5 \u00e1p l\u1ef1c c\u1ea1nh tranh theo m\u00f4 h\u00ecnh Porter; x\u00e1c \u0111\u1ecbnh 3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean v\u00e0 x\u00e2y d\u1ef1ng b\u1ed9 t\u00e0i li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
\u2013 C\u00e2u 3: “Khi doanh thu gi\u1ea3m 20% trong 1 qu\u00fd, anh\/ch\u1ecb x\u1eed l\u00fd th\u1ebf n\u00e0o?”. <\/p>\n\n\n\n
G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: Ch\u1ea9n \u0111o\u00e1n nguy\u00ean nh\u00e2n (s\u1ea3n ph\u1ea9m, k\u00eanh, \u0111\u1ed9i ng\u0169, \u0111\u1ed1i th\u1ee7), \u01b0u ti\u00ean h\u00e0nh \u0111\u1ed9ng ng\u1eafn h\u1ea1n (gi\u1eef kh\u00e1ch h\u00e0ng VIP, th\u01b0\u01a1ng l\u01b0\u1ee3ng gia h\u1ea1n h\u1ee3p \u0111\u1ed3ng), \u0111\u00e1nh gi\u00e1 v\u00e0 r\u00e0 so\u00e1t to\u00e0n b\u1ed9 ph\u1ec5u b\u00e1n h\u00e0ng. <\/p>\n\n\n\n
\u2013 C\u00e2u 4: “Anh\/ch\u1ecb ngh\u0129 g\u00ec v\u1ec1 xu h\u01b0\u1edbng ng\u00e0nh sales s\u1eafp t\u1edbi v\u00e0 c\u00e1ch \u0111\u00e1p \u1ee9ng?”. <\/p>\n\n\n\n
G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c \u1ee9ng d\u1ee5ng C\u00f4ng c\u1ee5 AI cho b\u00e1n h\u00e0ng, chuy\u1ec3n d\u1ecbch t\u1eeb b\u00e1n h\u00e0ng ch\u1ee7 \u0111\u1ed9ng sang b\u00e1n h\u00e0ng thu h\u00fat, s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa Sales v\u00e0 Marketing v\u00e0 m\u00f4 h\u00ecnh t\u0103ng tr\u01b0\u1edfng d\u1ef1a tr\u00ean kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
\u2013 C\u00e2u 5: “S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1ch anh\/ch\u1ecb qu\u1ea3n l\u00fd sales B2B v\u00e0 B2C?”. <\/p>\n\n\n\n
G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: Trong B2B, chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i, th\u01b0\u1eddng d\u00f9ng ph\u01b0\u01a1ng ph\u00e1p MEDDIC (t\u1eadp trung v\u00e0o \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u00fang quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh) v\u00e0 quy\u1ebft \u0111\u1ecbnh mua c\u00f3 s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u b\u00ean li\u00ean quan.<\/p>\n\n\n\n
Trong B2C, chu k\u1ef3 b\u00e1n h\u00e0ng ng\u1eafn h\u01a1n, t\u1eadp trung v\u00e0o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua nhanh.<\/p>\n\n\n\n
2. Nh\u00f3m c\u00e2u h\u1ecfi v\u1ec1 qu\u1ea3n l\u00fd l\u00e3i l\u1ed7<\/h2>\n\n\n\n
\u0110\u00e2y l\u00e0 nh\u00f3m c\u00e2u h\u1ecfi s\u00e0ng l\u1ecdc th\u1ef1c s\u1ef1 cho c\u1ea5p Director \u2013 \u1ee9ng vi\u00ean kh\u00f4ng c\u00f3 kinh nghi\u1ec7m qu\u1ea3n l\u00fd l\u00e3i l\u1ed7 th\u1ef1c th\u01b0\u1eddng l\u00fang t\u00fang \u1edf nh\u00f3m n\u00e0y.<\/p>\n\n\n\n
Tham kh\u1ea3o c\u00e1c v\u1ecb tr\u00ed c\u1ea5p qu\u1ea3n l\u00fd \u0111ang tuy\u1ec3n t\u1ea1i chuy\u00ean m\u1ee5c b\u00e1n h\u00e0ng \u2013 kinh doanh tr\u00ean CareerLink \u0111\u1ec3 hi\u1ec3u r\u00f5 ph\u1ea1m vi l\u00e3i l\u1ed7 c\u1ee7a t\u1eebng c\u00f4ng ty tr\u01b0\u1edbc khi chu\u1ea9n b\u1ecb cho ph\u1ecfng v\u1ea5n.<\/p>\n\n\n\n
3. Nh\u00f3m c\u00e2u h\u1ecfi v\u1ec1 kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o \u0111\u1ed9i ng\u0169<\/h2>\n\n\n\n
Ph\u00e2n t\u00edch 30 bu\u1ed5i ph\u1ecfng v\u1ea5n Sales Director t\u1ea1i c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia v\u00e0 t\u1eadp \u0111o\u00e0n ni\u00eam y\u1ebft Vi\u1ec7t Nam cho th\u1ea5y c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 l\u00e3nh \u0111\u1ea1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u1ecfi \u1edf v\u00f2ng ph\u1ecfng v\u1ea5n li\u00ean ph\u00f2ng ban v\u00e0 Ph\u1ecfng v\u1ea5n v\u1edbi CEO\/Ban l\u00e3nh \u0111\u1ea1o. \u0110\u00e2y l\u00e0 nh\u00f3m c\u00e2u h\u1ecfi \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n nh\u00e2n t\u00e0i v\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a \u0111\u1ed9i nh\u00f3m.<\/p>\n\n\n\n
\u2013 C\u00e2u 11: “Anh\/ch\u1ecb \u0111\u00e3 t\u1eebng \u0111\u00e0o t\u1ea1o bao nhi\u00eau Sales Manager? Bao nhi\u00eau ng\u01b0\u1eddi \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p l\u00ean c\u1ea5p cao h\u01a1n?”. <\/p>\n\n\n\n
G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: \u0110\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng c\u1ee5 th\u1ec3, ph\u01b0\u01a1ng ph\u00e1p 70-20-10 (m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c ho\u1eb7c th\u1eddi gian th\u01b0\u1eddng d\u00f9ng trong kinh doanh, h\u1ecdc t\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng), t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng, t\u00ean 1\u20132 ng\u01b0\u1eddi ti\u00eau bi\u1ec3u.<\/p>\n\n\n\n
\u2013 C\u00e2u 12: “Khi nh\u00e2n vi\u00ean xu\u1ea5t s\u1eafc xin ngh\u1ec9, anh\/ch\u1ecb x\u1eed l\u00fd th\u1ebf n\u00e0o?”. <\/p>\n\n\n\n
G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: Ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n gi\u1eef ch\u00e2n ngay, t\u00ecm hi\u1ec3u nguy\u00ean nh\u00e2n, \u0111\u00e0m ph\u00e1n l\u1ea1i \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c n\u1ebfu ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea3m b\u1ea3o b\u00e0n giao c\u00f4ng vi\u1ec7c g\u1ecdn g\u00e0ng n\u1ebfu nh\u00e2n s\u1ef1 v\u1eabn quy\u1ebft \u0111\u1ecbnh ngh\u1ec9 vi\u1ec7c.<\/p>\n\n\n\n
\u2013 C\u00e2u 13: “Anh\/ch\u1ecb x\u1eed l\u00fd xung \u0111\u1ed9t gi\u1eefa 2 th\u00e0nh vi\u00ean trong nh\u00f3m th\u1ebf n\u00e0o?”. <\/p>\n\n\n\n
G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: L\u1eafng nghe t\u1eebng b\u00ean \u0111\u1ec3 hi\u1ec3u v\u1ea5n \u0111\u1ec1, x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5, sau \u0111\u00f3 t\u1ed5 ch\u1ee9c cu\u1ed9c h\u1ecdp 3 b\u00ean \u0111\u1ec3 th\u1ed1ng nh\u1ea5t gi\u1ea3i ph\u00e1p v\u00e0 \u0111\u1eb7t k\u1ef3 v\u1ecdng r\u00f5 r\u00e0ng. Cu\u1ed1i c\u00f9ng, theo d\u00f5i trong 30\u201360 ng\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u1ef1c thi v\u00e0 tr\u00e1nh t\u00e1i di\u1ec5n. <\/p>\n\n\n\n
\u2013 C\u00e2u 14: “Anh\/ch\u1ecb x\u00e2y d\u1ef1ng v\u0103n h\u00f3a l\u00e0m vi\u1ec7c c\u1ee7a nh\u00f3m b\u00e1n h\u00e0ng th\u1ebf n\u00e0o?”.<\/p>\n\n\n\n
G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: C\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ecbnh k\u1ef3 (h\u1ecdp \u0111\u1ee9ng h\u1eb1ng tu\u1ea7n, \u0111\u00e1nh gi\u00e1 h\u1eb1ng th\u00e1ng), ghi nh\u1eadn th\u00e0nh t\u00edch, minh b\u1ea1ch KPI v\u00e0 t\u1ea1o m\u00f4i tr\u01b0\u1eddng an to\u00e0n v\u1ec1 t\u00e2m l\u00fd. <\/p>\n\n\n\n
\u2013 C\u00e2u 15: “Nguy\u00ean t\u1eafc tuy\u1ec3n d\u1ee5ng v\u00e0 th\u0103ng ch\u1ee9c cho nh\u00e2n vi\u00ean c\u1ee7a anh\/ch\u1ecb l\u00e0 g\u00ec?”. <\/p>\n\n\n\n
G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: 70% \u0111\u1ec1 b\u1ea1t n\u1ed9i b\u1ed9 \u0111\u1ed1i v\u1edbi c\u1ea5p Junior\u2013Mid, 30% tuy\u1ec3n b\u00ean ngo\u00e0i cho c\u1ea5p Senior\u2013Manager \u0111\u1ec3 mang l\u1ea1i g\u00f3c nh\u00ecn m\u1edbi, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o ph\u00f9 h\u1ee3p v\u1edbi v\u0103n ho\u00e1 doanh nghi\u1ec7p. <\/p>\n\n\n\n
“C\u00e2u h\u1ecfi y\u00eau th\u00edch c\u1ee7a t\u00f4i v\u1edbi \u1ee9ng vi\u00ean Sales Director l\u00e0 ‘H\u00e3y k\u1ec3 v\u1ec1 1 nh\u00e2n vi\u00ean anh\/ch\u1ecb t\u1eebng ph\u1ea3i sa th\u1ea3i v\u00e0 b\u00e0i h\u1ecdc r\u00fat ra’. C\u00e2u tr\u1ea3 l\u1eddi cho th\u1ea5y m\u1ee9c \u0111\u1ed9 ch\u00edn ch\u1eafn v\u1ec1 qu\u1ea3n l\u00fd con ng\u01b0\u1eddi, s\u1ef1 can \u0111\u1ea3m v\u00e0 kh\u1ea3 n\u0103ng h\u1ecdc h\u1ecfi t\u1eeb quy\u1ebft \u0111\u1ecbnh kh\u00f3.” \u2013 CEO m\u1ed9t c\u00f4ng ty SaaS \u0111ang tuy\u1ec3n Sales Director t\u1ea1i H\u00e0 N\u1ed9i.<\/em><\/p>\n\n\n\n \u0110\u00e2y l\u00e0 nh\u00f3m c\u00e2u h\u1ecfi s\u00e0ng l\u1ecdc cho \u1ee9ng vi\u00ean cu\u1ed1i, th\u01b0\u1eddng \u1edf v\u00f2ng ph\u1ecfng v\u1ea5n v\u1edbi CEO hay H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb. C\u00e2u tr\u1ea3 l\u1eddi n\u00ean d\u00f9ng m\u00f4 h\u00ecnh STAR (T\u00ecnh hu\u1ed1ng – Nhi\u1ec7m v\u1ee5 – H\u00e0nh \u0111\u1ed9ng – K\u1ebft qu\u1ea3) v\u00e0 m\u1ed7i c\u00e2u chuy\u1ec7n n\u00ean k\u00e9o d\u00e0i 2-3 ph\u00fat.<\/p>\n\n\n\n \u2013 C\u00e2u 16: “H\u00e3y k\u1ec3 v\u1ec1 deal l\u1edbn nh\u1ea5t anh\/ch\u1ecb t\u1eebng ch\u1ed1t \u0111\u01b0\u1ee3c”.<\/p>\n\n\n\n G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: Quy m\u00f4 deal, \u0111\u1ed9 ph\u1ee9c t\u1ea1p, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn, th\u1eddi gian th\u1ef1c hi\u1ec7n v\u00e0 k\u1ebft qu\u1ea3.<\/p>\n\n\n\n \u2013 C\u00e2u 17: “Th\u1ea5t b\u1ea1i l\u1edbn nh\u1ea5t trong s\u1ef1 nghi\u1ec7p sales c\u1ee7a anh\/ch\u1ecb l\u00e0 g\u00ec?”. <\/p>\n\n\n\n G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: B\u1ed1i c\u1ea3nh, sai l\u1ea7m c\u1ee5 th\u1ec3, t\u00e1c \u0111\u1ed9ng (s\u1ed1 li\u1ec7u), b\u00e0i h\u1ecdc r\u00fat ra, c\u00e1ch \u00e1p d\u1ee5ng sau \u0111\u00f3. Tr\u00e1nh c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi “Th\u1ea5t b\u1ea1i \u0111\u1ec3 th\u00e0nh c\u00f4ng h\u01a1n” g\u00e2y c\u1ea3m gi\u00e1c s\u00e1o r\u1ed7ng.<\/p>\n\n\n\n \u2013 C\u00e2u 18: “H\u00e3y k\u1ec3 v\u1ec1 m\u1ed9t l\u1ea7n anh\/ch\u1ecb xoay chuy\u1ec3n t\u00ecnh th\u1ebf khi nh\u00f3m kh\u00f4ng \u0111\u1ea1t ch\u1ec9 ti\u00eau\u201d<\/p>\n\n\n\n G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: T\u00ecnh h\u00ecnh ban \u0111\u1ea7u (bao nhi\u00eau % \u0111\u1ea1t m\u1ee5c ti\u00eau), ch\u1ea9n \u0111o\u00e1n, h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, k\u1ebft qu\u1ea3 k\u00e8m theo con s\u1ed1 sau 90 ng\u00e0y.<\/p>\n\n\n\n \u2013 C\u00e2u 19: “Anh\/ch\u1ecb c\u00f3 t\u1eebng tranh lu\u1eadn v\u1edbi CEO hay h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb v\u1ec1 m\u1ed9t quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u01b0a?”. <\/p>\n\n\n\n G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: N\u1ebfu b\u1ed1i c\u1ea3nh, ph\u00e2n t\u00edch d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, c\u00e1ch tr\u00ecnh b\u00e0y, k\u1ebft qu\u1ea3 (d\u00f9 th\u1eafng\/thua \u0111\u1ec1u c\u00f3 b\u00e0i h\u1ecdc).<\/p>\n\n\n\n \u2013 C\u00e2u 20: “H\u00e3y k\u1ec3 v\u1ec1 m\u1ed9t l\u1ea7n b\u1ea1n \u0111\u00e3 t\u1eeb ch\u1ed1i m\u1ed9t c\u01a1 h\u1ed9i ho\u1eb7c th\u1ecfa thu\u1eadn c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn v\u00ec n\u00f3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nguy\u00ean t\u1eafc c\u00e1 nh\u00e2n”. <\/p>\n\n\n\n G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: \u00c1p l\u1ef1c v\u1ec1 doanh s\u1ed1, l\u00fd do t\u1eeb ch\u1ed1i (tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh, \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p, kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u), c\u00e1ch gi\u1ea3i th\u00edch v\u1edbi \u0111\u1ed9i ng\u0169, v\u00e0 k\u1ebft qu\u1ea3 trong d\u00e0i h\u1ea1n. <\/p>\n\n\n\n \u0110\u00e2y l\u00e0 v\u00f2ng ph\u1ecfng v\u1ea5n cu\u1ed1i c\u00f9ng, th\u01b0\u1eddng g\u1eb7p tr\u1ef1c ti\u1ebfp Founder, CEO ho\u1eb7c Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb. V\u00f2ng n\u00e0y kh\u00f4ng t\u1eadp trung ki\u1ec3m tra k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, m\u00e0 ch\u1ee7 y\u1ebfu \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u00e0 xem li\u1ec7u h\u1ecd c\u00f3 s\u1eb5n s\u00e0ng l\u00e0m vi\u1ec7c l\u00e2u d\u00e0i (3\u20135 n\u0103m) c\u00f9ng \u1ee9ng vi\u00ean hay kh\u00f4ng. <\/p>\n\n\n\n \u2013 C\u00e2u 21: “T\u1ea1i sao anh\/ch\u1ecb mu\u1ed1n r\u1eddi c\u00f4ng ty hi\u1ec7n t\u1ea1i?”. <\/p>\n\n\n\n G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: Tr\u00e1nh ph\u00e0n n\u00e0n, t\u1eadp trung v\u00e0o c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n \u2013 C\u00e2u 22: “Anh\/ch\u1ecb th\u1ea5y m\u00ecnh \u1edf \u0111\u00e2u trong 5 n\u0103m t\u1edbi?”. <\/p>\n\n\n\n G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: N\u00ean th\u1ec3 hi\u1ec7n r\u00f5 b\u1ea1n c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00f3 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c th\u00f4ng qua h\u1ecdc t\u1eadp v\u00e0 duy tr\u00ec tinh th\u1ea7n h\u1ecdc h\u1ecfi, th\u00edch nghi li\u00ean t\u1ee5c \u0111\u1ec3 ti\u1ebfn b\u1ed9 trong s\u1ef1 nghi\u1ec7p. <\/p>\n\n\n\n \u2013 C\u00e2u 23: “Phong c\u00e1ch l\u00e3nh \u0111\u1ea1o c\u1ee7a anh\/ch\u1ecb l\u00e0 g\u00ec?”. <\/p>\n\n\n\n G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: n\u00eau r\u00f5 phong c\u00e1ch l\u00e3nh \u0111\u1ea1o c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5: l\u00e3nh \u0111\u1ea1o ph\u1ee5c v\u1ee5, l\u00e3nh \u0111\u1ea1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ho\u1eb7c l\u00e3nh \u0111\u1ea1o ki\u1ec3u hu\u1ea5n luy\u1ec7n, \u0111\u01b0a ra 1\u20132 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf \u0111\u1ec3 minh ho\u1ea1 \u0111\u1ed3ng th\u1eddi, th\u1ec3 hi\u1ec7n s\u1ef1 linh ho\u1ea1t, s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch l\u00e3nh \u0111\u1ea1o t\u00f9y theo giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty v\u00e0 m\u1ee9c \u0111\u1ed9 tr\u01b0\u1edfng th\u00e0nh c\u1ee7a \u0111\u1ed9i ng\u0169. <\/p>\n\n\n\n \u2013 C\u00e2u 24: “Anh\/ch\u1ecb tr\u00ecnh b\u00e0y b\u00e1o c\u00e1o doanh s\u1ed1 cho H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb th\u1ebf n\u00e0o?”.<\/p>\n\n\n\n G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: Vi\u1ebft 1 trang t\u00f3m t\u1eaft k\u00e8m ph\u1ee5 l\u1ee5c chi ti\u1ebft, 3 KPI quan tr\u1ecdng nh\u1ea5t, c\u00e2u chuy\u1ec7n v\u1ec1 t\u0103ng tr\u01b0\u1edfng\/r\u1ee7i ro\/c\u01a1 h\u1ed9i v\u00e0 c\u00e1c khuy\u1ebfn ngh\u1ecb c\u1ee5 th\u1ec3. <\/p>\n\n\n\n \u2013 C\u00e2u 25: “Anh\/ch\u1ecb c\u00f3 c\u00e2u h\u1ecfi g\u00ec cho ch\u00fang t\u00f4i kh\u00f4ng?”. <\/p>\n\n\n\n G\u1ee3i \u00fd tr\u1ea3 l\u1eddi: \u0110\u1eb7t 3\u20135 c\u00e2u h\u1ecfi th\u00f4ng minh, v\u00ed d\u1ee5: k\u1ebf ho\u1ea1ch n\u0103m 2026, 3 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb, k\u1ef3 v\u1ecdng trong 6 th\u00e1ng \u0111\u1ea7u, v\u00e0 quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a c\u00f4ng ty. <\/p>\n\n\n\n L\u1ed7i ph\u1ed5 bi\u1ebfn trong ph\u1ecfng v\u1ea5n Sales Director:<\/p>\n\n\n\n \u2013 Tr\u1ea3 l\u1eddi qu\u00e1 d\u00e0i (> 5 ph\u00fat) cho m\u1ed7i c\u00e2u \u2013 l\u00e0m m\u1ea5t t\u1eadp trung c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng. <\/p>\n\n\n\n \u2013 Tr\u1ea3 l\u1eddi s\u00e1o r\u1ed7ng ki\u1ec3u “T\u00f4i r\u1ea5t \u0111am m\u00ea”, “T\u00f4i lu\u00f4n l\u00e0m h\u1ebft m\u00ecnh” \u2013 c\u1ea5p Director c\u1ea7n d\u1eef li\u1ec7u c\u1ee5 th\u1ec3.<\/p>\n\n\n\n \u2013 Ph\u00e0n n\u00e0n v\u1ec1 s\u1ebfp\/\u0111\u1ed3ng nghi\u1ec7p c\u0169 \u2013 \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e2u h\u1ecfi “T\u1ea1i sao r\u1eddi c\u00f4ng ty c\u0169?”.<\/p>\n\n\n\n \u2013 Kh\u00f4ng chu\u1ea9n b\u1ecb c\u00e2u h\u1ecfi ng\u01b0\u1ee3c, t\u1ea1o c\u1ea3m gi\u00e1c thi\u1ebfu s\u1ef1 quan t\u00e2m th\u1eadt s\u1ef1.<\/p>\n\n\n\n \u2013 B\u1ecba s\u1ed1 li\u1ec7u doanh thu\/KPI, s\u1ebd b\u1ecb ph\u00e1t hi\u1ec7n khi ki\u1ec3m tra ng\u01b0\u1eddi tham chi\u1ebfu.<\/p>\n\n\n\n \u0110\u00e2y l\u00e0 c\u00e2u h\u1ecfi xu\u1ea5t hi\u1ec7n 90% c\u00e1c bu\u1ed5i ph\u1ecfng v\u1ea5n Sales Director. M\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi t\u1ed1t c\u00f3 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n Tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft v\u1ec1 ASM l\u00e0 g\u00ec v\u00e0 tr\u00e1ch nhi\u1ec7m Area Sales Manager \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 c\u1ea5p b\u1eadc trong sales v\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n t\u1eeb ASM l\u00ean Director.<\/p>\n\n\n\n L\u1eddi khuy\u00ean chu\u1ea9n b\u1ecb ph\u1ecfng v\u1ea5n Sales Director:<\/p>\n\n\n\n \u2013 Chu\u1ea9n b\u1ecb 5 c\u00e2u chuy\u1ec7n theo m\u00f4 h\u00ecnh STAR: 1 th\u01b0\u01a1ng v\u1ee5 l\u1edbn, 1 l\u1ea7n xoay chuy\u1ec3n \u0111\u1ed9i nh\u00f3m, 1 l\u1ea7n gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t, 1 quy\u1ebft \u0111\u1ecbnh\/\u0111\u1eb7t c\u01b0\u1ee3c mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 1 th\u1ea5t b\u1ea1i c\u00f9ng b\u00e0i h\u1ecdc r\u00fat ra. <\/p>\n\n\n\n \u2013 Nghi\u00ean c\u1ee9u k\u1ef9 c\u00f4ng ty: doanh thu c\u00f4ng b\u1ed1 (n\u1ebfu ni\u00eam y\u1ebft), top 3 s\u1ea3n ph\u1ea9m, \u0111\u1ed1i th\u1ee7 ch\u00ednh, tin t\u1ee9c trong 6 th\u00e1ng g\u1ea7n nh\u1ea5t.<\/p>\n\n\n\n \u2013 Chu\u1ea9n b\u1ecb 5 c\u00e2u h\u1ecfi ng\u01b0\u1ee3c cho t\u1eebng v\u00f2ng ph\u1ecfng v\u1ea5n.<\/p>\n\n\n\n \u2013 Ph\u1ecfng v\u1ea5n th\u1eed tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o bu\u1ed5i ph\u1ecfng v\u1ea5n ch\u00ednh th\u1ee9c. <\/p>\n\n\n\n \u2013 \u0102n m\u1eb7c theo phong c\u00e1ch trang tr\u1ecdng c\u1ea5p l\u00e3nh \u0111\u1ea1o (vest), tr\u00e1nh phong c\u00e1ch qu\u00e1 tho\u1ea3i m\u00e1i khi ph\u1ecfng v\u1ea5n v\u1edbi c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia.<\/p>\n\n\n\n 1. Ph\u1ecfng v\u1ea5n Sales Director c\u00f3 c\u1ea7n chu\u1ea9n b\u1ecb b\u00e0i thuy\u1ebft tr\u00ecnh kh\u00f4ng?<\/em><\/strong><\/p>\n\n\n\n C\u00f3, kho\u1ea3ng 60\u201370% c\u00e1c v\u1ecb tr\u00ed c\u1ea5p cao t\u1ea1i c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia v\u00e0 t\u1eadp \u0111o\u00e0n l\u1edbn s\u1ebd c\u00f3 b\u00e0i test n\u00e0y. B\u00e0i th\u01b0\u1eddng l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng 90 ng\u00e0y ho\u1eb7c Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec3m quan tr\u1ecdng l\u00e0 slide c\u1ea7n ng\u1eafn g\u1ecdn (kho\u1ea3ng 10\u201315 slide), n\u1ed9i dung ph\u1ea3i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u k\u00e8m 2\u20133 \u0111\u1ec1 xu\u1ea5t c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng v\u00e0 kh\u1ea3 thi. <\/p>\n\n\n\n 2. C\u00f3 n\u00ean \u0111\u00e0m ph\u00e1n l\u01b0\u01a1ng ngay t\u1eeb v\u00f2ng ph\u1ecfng v\u1ea5n \u0111\u1ea7u ti\u00ean?<\/em><\/strong><\/p>\n\n\n\n Kh\u00f4ng. \u0110\u00e0m ph\u00e1n chi ti\u1ebft v\u1ec1 l\u01b0\u01a1ng, c\u1ed5 ph\u1ea7n d\u00e0nh cho nh\u00e2n vi\u00ean v\u00e0 c\u1ea5u tr\u00fac th\u01b0\u1edfng n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf v\u00f2ng cu\u1ed1i v\u1edbi CEO ho\u1eb7c Gi\u00e1m \u0111\u1ed1c Nh\u00e2n s\u1ef1 sau khi b\u1ea1n \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh qua c\u00e1c v\u00f2ng ph\u1ecfng v\u1ea5n tr\u01b0\u1edbc \u0111\u00f3. <\/p>\n\n\n\n 3. Sales Director chuy\u1ec3n t\u1eeb B2B sang B2C (ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i) c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec?<\/em><\/strong><\/p>\n\n\n\n Trong CV v\u00e0 ph\u1ecfng v\u1ea5n c\u1ea7n th\u1ec3 hi\u1ec7n r\u00f5 k\u1ef9 n\u0103ng c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 k\u1ebf ho\u1ea1ch h\u1ecdc th\u00eam k\u1ef9 n\u0103ng m\u1edbi.<\/p>\n\n\n\n Ngo\u00e0i ra, n\u00ean chu\u1ea9n b\u1ecb m\u1ed9t case study \u0111\u1ec3 minh h\u1ecda cho vi\u1ec7c h\u1ecdc k\u1ef9 n\u0103ng m\u1edbi, v\u00ed d\u1ee5 tham gia m\u1ed9t d\u1ef1 \u00e1n ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng t\u00ecnh nguy\u1ec7n B2C nh\u1ecf trong 6 th\u00e1ng.<\/p>\n\n\n\n Mong l\u00e0 25 c\u00e2u h\u1ecfi ph\u1ecfng v\u1ea5n Gi\u00e1m \u0111\u1ed1c kinh doanh s\u1ebd gi\u00fap b\u1ea1n chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n cho bu\u1ed5i ph\u1ecfng v\u1ea5n s\u1eafp t\u1edbi. Khi b\u1ea1n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c ch\u00fang m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, r\u00f5 r\u00e0ng v\u00e0 c\u00f3 chi\u1ec1u s\u00e2u, \u0111\u00f3 l\u00e0 l\u00fac b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111i ph\u1ecfng v\u1ea5n m\u00e0 \u0111ang ti\u1ebfn g\u1ea7n h\u01a1n t\u1edbi vai tr\u00f2 gi\u00e1m \u0111\u1ed1c kinh doanh th\u1ef1c s\u1ef1.<\/p>\n\n\n\n Minh An<\/strong><\/p>\n\n\n\n B\u00e0i vi\u1ebft mang t\u00ednh ch\u1ea5t tham kh\u1ea3o, kh\u00f4ng thay th\u1ebf t\u01b0 v\u1ea5n ngh\u1ec1 nghi\u1ec7p chuy\u00ean s\u00e2u t\u1eeb chuy\u00ean gia ng\u00e0nh sales \u2013 kinh doanh.<\/em><\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" T\u1ed5ng h\u1ee3p 25 c\u00e2u h\u1ecfi ph\u1ecfng v\u1ea5n gi\u00e1m \u0111\u1ed1c kinh doanh ph\u1ed5 bi\u1ebfn nh\u1ea5t 2026 v\u1edbi khung tr\u1ea3 l\u1eddi theo 5 nh\u00f3m: chi\u1ebfn l\u01b0\u1ee3c, P&L, l\u00e3nh \u0111\u1ea1o, behavioral, board reporting.<\/p>\n","protected":false},"author":58,"featured_media":19030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-18933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phong-van-viec-lam"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/18933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=18933"}],"version-history":[{"count":12,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/18933\/revisions"}],"predecessor-version":[{"id":23614,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/18933\/revisions\/23614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/19030"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=18933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=18933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=18933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}4. Nh\u00f3m c\u00e2u h\u1ecfi v\u1ec1 x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng<\/h2>\n\n\n\n
![\"\"](\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/05\/04155106\/cau-hoi-phong-van-giam-doc-kinh-doanh-1-1024x559.jpg\")
<\/figure>\n\n\n\n5. Nh\u00f3m c\u00e2u h\u1ecfi v\u1ec1 ph\u00f9 h\u1ee3p v\u0103n h\u00f3a v\u00e0 b\u00e1o c\u00e1o v\u1edbi c\u1ea5p tr\u00ean<\/h2>\n\n\n\n
6. Khung tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi v\u1ec1 k\u1ebf ho\u1ea1ch trong 90 ng\u00e0y<\/h2>\n\n\n\n
7. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n
\n