{"id":18466,"date":"2026-04-22T15:39:12","date_gmt":"2026-04-22T08:39:12","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=18466"},"modified":"2026-07-16T13:49:09","modified_gmt":"2026-07-16T06:49:09","slug":"account-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/account-marketing-la-gi","title":{"rendered":"Account Marketing L\u00e0 G\u00ec? C\u00f4ng Vi\u1ec7c, K\u1ef9 N\u0103ng C\u1ea7n C\u00f3 V\u00e0 Thu Nh\u1eadp Th\u1ef1c T\u1ebf"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Trong marketing hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c \u201c\u0111\u00e1nh \u0111\u00fang ng\u01b0\u1eddi\u201d quan tr\u1ecdng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi \u201cti\u1ebfp c\u1eadn th\u1eadt nhi\u1ec1u ng\u01b0\u1eddi\u201d. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do kh\u00e1i ni\u1ec7m <strong>Account Marketing<\/strong> l\u00e0 g\u00ec ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u h\u01a1n. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm m\u1ed9t h\u01b0\u1edbng \u0111i gi\u00fap marketing hi\u1ec7u qu\u1ea3 h\u01a1n thay v\u00ec d\u00e0n tr\u1ea3i, th\u00ec \u0111\u00e2y l\u00e0 ch\u1ee7 \u0111\u1ec1 \u0111\u00e1ng \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/04\/22154447\/account-marketing-la-gi-1024x559.jpg\" alt=\"\" class=\"wp-image-18535\" srcset=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/04\/22154447\/account-marketing-la-gi-1024x559.jpg 1024w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/04\/22154447\/account-marketing-la-gi-300x164.jpg 300w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/04\/22154447\/account-marketing-la-gi-150x82.jpg 150w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/04\/22154447\/account-marketing-la-gi-768x419.jpg 768w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/04\/22154447\/account-marketing-la-gi.jpg 1408w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Account Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Account Marketing l\u00e0 b\u1ed9 ph\u1eadn k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u00e0 agency, ch\u1ecbu tr\u00e1ch nhi\u1ec7m n\u1eafm b\u1eaft nhu c\u1ea7u, l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch marketing di\u1ec5n ra hi\u1ec7u qu\u1ea3.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ec1 b\u1ea3n ch\u1ea5t, Account Marketing (hay Account Executive) \u0111\u00f3ng vai tr\u00f2 trung gian gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c ph\u00f2ng ban n\u1ed9i b\u1ed9 nh\u01b0 Creative, Media, Content. H\u1ecd c\u1ea7n hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t ch\u00ednh x\u00e1c \u0111\u1ebfn \u0111\u1ed9i ng\u0169 th\u1ef1c thi, \u0111\u1ed3ng th\u1eddi c\u1eadp nh\u1eadt ti\u1ebfn \u0111\u1ed9 v\u00e0 k\u1ebft qu\u1ea3 cho ph\u00eda kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>&#8220;Account Marketing c\u1ea7n th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ee7 s\u00e2u \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p tr\u01b0\u1edbc khi h\u1ecd y\u00eau c\u1ea7u.&#8221;<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">2. M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a Account Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t ng\u00e0y l\u00e0m vi\u1ec7c \u0111i\u1ec3n h\u00ecnh c\u1ee7a b\u1ed9 ph\u1eadn Account Marketing c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng cu\u1ed9c h\u1ecdp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 nh\u1eadn b\u1ea3n t\u00f3m t\u1eaft y\u00eau c\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 chi\u1ebfn d\u1ecbch m\u1edbi, sau \u0111\u00f3 chuy\u1ec3n sang ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o \u0111\u1ec3 l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 k\u1ebft th\u00fac b\u1eb1ng vi\u1ec7c c\u1eadp nh\u1eadt b\u00e1o c\u00e1o ti\u1ebfn \u0111\u1ed9 cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a Account Marketing bao g\u1ed3m:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Ti\u1ebfp nh\u1eadn v\u00e0 ph\u00e2n t\u00edch y\u00eau c\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 L\u1eadp k\u1ebf ho\u1ea1ch tri\u1ec3n khai, ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 m\u1ed1c th\u1eddi gian cho t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn Creative, Media Planning, Content \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c, ki\u1ec3m so\u00e1t k\u1ebft qu\u1ea3 tr\u01b0\u1edbc khi g\u1eedi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 B\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 KPI nh\u01b0 ROI, Reach, Engagement Rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i c\u00e1c nhi\u1ec7m v\u1ee5 tr\u00ean, Account Marketing c\u00f2n tham gia v\u00e0o qu\u00e1 tr\u00ecnh pitching &#8211; Thuy\u1ebft tr\u00ecnh \u00fd t\u01b0\u1edfng \u0111\u1ec3 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn c\u00e1c c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, h\u00e3y tham kh\u1ea3o <a href=\"https:\/\/www.careerlink.vn\/viec-lam\/tiep-thi\/136\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color:#1565c0;font-weight:600;text-decoration:underline\">c\u00e1c v\u1ecb tr\u00ed marketing \u0111ang tuy\u1ec3n d\u1ee5ng<\/a> tr\u00ean CareerLink \u0111\u1ec3 c\u1eadp nh\u1eadt xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. K\u1ef9 n\u0103ng c\u1ea7n c\u00f3 khi l\u00e0m cho b\u1ed9 ph\u1eadn Account Marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">K\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 thuy\u1ebft tr\u00ecnh<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Giao ti\u1ebfp l\u00e0 n\u0103ng l\u1ef1c n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea5t k\u1ef3 ng\u01b0\u1eddi l\u00e0m Account Marketing n\u00e0o. B\u1ea1n c\u1ea7n tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng, thuy\u1ebft ph\u1ee5c \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 v\u00e0 x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng xung \u0111\u1ed9t m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o. Kh\u1ea3 n\u0103ng vi\u1ebft email chuy\u00ean nghi\u1ec7p v\u00e0 so\u1ea1n proposal c\u0169ng r\u1ea5t quan tr\u1ecdng trong c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e2n t\u00edch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ng\u01b0\u1eddi l\u00e0m Account Marketing kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 ng\u01b0\u1eddi &#8220;ch\u1ea1y vi\u1ec7c&#8221; theo y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng. H\u1ecd c\u1ea7n c\u00f3 t\u01b0 duy ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, \u0111\u1ecdc hi\u1ec3u d\u1eef li\u1ec7u t\u1eeb Google Analytics, Facebook Insights ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng kh\u00e1c. B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc th\u00eam ch\u1ee9ng ch\u1ec9 Google Analytics Certificate ho\u1eb7c Meta Blueprint gi\u00fap n\u00e2ng cao n\u0103ng l\u1ef1c n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 th\u1eddi gian<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khi ph\u1ee5 tr\u00e1ch nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00f9ng l\u00fac, k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd d\u1ef1 \u00e1n tr\u1edf n\u00ean thi\u1ebft y\u1ebfu. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Trello, Asana, Monday.com hay Notion gi\u00fap ng\u01b0\u1eddi l\u00e0m Account Marketing theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3 h\u01a1n. Kh\u1ea3 n\u0103ng \u01b0u ti\u00ean c\u00f4ng vi\u1ec7c v\u00e0 x\u1eed l\u00fd \u0111a nhi\u1ec7m c\u0169ng l\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u1ea7n r\u00e8n luy\u1ec7n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. M\u1ee9c thu nh\u1eadp v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/04\/04163816\/account-marketing-la-gi-2-1024x559.jpg\" alt=\"\" class=\"wp-image-19070\" srcset=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/04\/04163816\/account-marketing-la-gi-2-1024x559.jpg 1024w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/04\/04163816\/account-marketing-la-gi-2-300x164.jpg 300w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/04\/04163816\/account-marketing-la-gi-2-150x82.jpg 150w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/04\/04163816\/account-marketing-la-gi-2-768x419.jpg 768w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/04\/04163816\/account-marketing-la-gi-2.jpg 1408w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee9c thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi l\u00e0m Account Marketing ph\u1ee5 thu\u1ed9c l\u1edbn v\u00e0o kinh nghi\u1ec7m, quy m\u00f4 c\u00f4ng ty v\u00e0 ng\u00e0nh h\u00e0ng ph\u1ee5 tr\u00e1ch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng tham kh\u1ea3o m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh theo c\u1ea5p b\u1eadc:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn ph\u1ed5 bi\u1ebfn trong ng\u00e0nh l\u00e0 Account Intern \u2192 Account Executive \u2192 Senior Account Executive \u2192 Account Manager \u2192 Account Director. T\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia nh\u01b0 WPP, Omnicom hay Interpublic Group, v\u1ecb tr\u00ed Account Director c\u00f3 th\u1ec3 \u0111\u1ea1t m\u1ee9c thu nh\u1eadp tr\u00ean 70 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng c\u1ed9ng th\u00eam th\u01b0\u1edfng theo doanh s\u1ed1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ngo\u00e0i con \u0111\u01b0\u1eddng agency, ng\u01b0\u1eddi l\u00e0m Account Marketing l\u00e0m vi\u1ec7c cho doanh nghi\u1ec7p \u1edf v\u1ecb tr\u00ed Brand Manager ho\u1eb7c Marketing Manager sau khi c\u00f3 kinh nghi\u1ec7m. \u0110\u00e2y c\u0169ng l\u00e0 h\u01b0\u1edbng ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn v\u00ec c\u00e2n b\u1eb1ng c\u00f4ng vi\u1ec7c \u2013 cu\u1ed9c s\u1ed1ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Account Marketing kh\u00e1c g\u00ec so v\u1edbi c\u00e1c v\u1ecb tr\u00ed Marketing kh\u00e1c?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn ng\u01b0\u1eddi l\u00e0m Account Marketing v\u1edbi Brand Executive hay Digital Marketing Specialist. Th\u1ef1c t\u1ebf, m\u1ed7i v\u1ecb tr\u00ed c\u00f3 ph\u1ea1m vi c\u00f4ng vi\u1ec7c ri\u00eang bi\u1ec7t. V\u1ecb tr\u00ed Account Marketing t\u1eadp trung v\u00e0o qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ph\u1ed1i d\u1ef1 \u00e1n, trong khi Brand Executive ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, c\u00f2n Digital Marketing Specialist th\u1ef1c thi c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t l\u00e0 Account Marketing c\u1ea7n hi\u1ec3u bi\u1ebft r\u1ed9ng v\u1ec1 nhi\u1ec1u l\u0129nh v\u1ef1c marketing thay v\u00ec chuy\u00ean s\u00e2u m\u1ed9t m\u1ea3ng duy nh\u1ea5t. H\u1ecd l\u00e0 ng\u01b0\u1eddi k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn l\u1ea1i v\u1edbi nhau \u0111\u1ec3 t\u1ea1o ra chi\u1ebfn d\u1ecbch ho\u00e0n ch\u1ec9nh cho kh\u00e1ch h\u00e0ng. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ed5ng quan ng\u00e0nh, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft <a href=\"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/dinh-huong-nghe-nghiep\/nganh-marketing-la-gi\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color:#1565c0;font-weight:600;text-decoration:underline\">ng\u00e0nh Marketing<\/a> tr\u00ean CareerLink.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>1. Account Marketing c\u00f3 c\u1ea7n bi\u1ebft thi\u1ebft k\u1ebf hay ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00f4ng?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng b\u1eaft bu\u1ed9c nh\u01b0ng s\u1ebd l\u00e0 l\u1ee3i th\u1ebf l\u1edbn. Hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 thi\u1ebft k\u1ebf (Canva, Figma) v\u00e0 qu\u1ea3ng c\u00e1o s\u1ed1 (Google Ads, Meta Ads) gi\u00fap ng\u01b0\u1eddi l\u00e0m Account Marketing giao ti\u1ebfp hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u ra ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>2. Sinh vi\u00ean m\u1edbi ra tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u1ee9ng tuy\u1ec3n Account Marketing ngay \u0111\u01b0\u1ee3c kh\u00f4ng?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 th\u1ec3, nh\u01b0ng n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb v\u1ecb tr\u00ed Account Intern ho\u1eb7c Account Executive Junior. Kinh nghi\u1ec7m th\u1ef1c t\u1eadp t\u1ea1i agency trong qu\u00e1 tr\u00ecnh h\u1ecdc \u0111\u1ea1i h\u1ecdc s\u1ebd gi\u00fap b\u1ea1n c\u00f3 l\u1ee3i th\u1ebf r\u00f5 r\u1ec7t khi \u1ee9ng tuy\u1ec3n. C\u00e1c tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o Marketing uy t\u00edn nh\u01b0 \u0110H Kinh t\u1ebf TP.HCM (UEH), \u0110H Ngo\u1ea1i th\u01b0\u01a1ng \u0111\u1ec1u c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh th\u1ef1c t\u1eadp li\u00ean k\u1ebft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>3. Ng\u01b0\u1eddi l\u00e0m Account Marketing n\u00ean h\u1ecdc th\u00eam ch\u1ee9ng ch\u1ec9 g\u00ec \u0111\u1ec3 th\u0103ng ti\u1ebfn?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 ch\u1ee9ng ch\u1ec9 gi\u00e1 tr\u1ecb g\u1ed3m Google Analytics Individual Qualification (GAIQ), Meta Blueprint Certification, PMP (Project Management Professional) cho qu\u1ea3n l\u00fd d\u1ef1 \u00e1n v\u00e0 c\u00e1c kh\u00f3a Digital Marketing t\u1eeb Google Digital Garage ho\u1eb7c HubSpot Academy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Account Marketing<\/strong> l\u00e0 c\u00f4ng vi\u1ec7c h\u1ea5p d\u1eabn d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp t\u1ed1t, t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd \u0111a nhi\u1ec7m. V\u1edbi m\u1ee9c thu nh\u1eadp c\u1ea1nh tranh v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng, \u0111\u00e2y l\u00e0 l\u1ef1a ch\u1ecdn ngh\u1ec1 nghi\u1ec7p \u0111\u00e1ng c\u00e2n nh\u1eafc cho sinh vi\u00ean ng\u00e0nh Marketing, Truy\u1ec1n th\u00f4ng hay Qu\u1ea3n tr\u1ecb kinh doanh. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng t\u00edch l\u0169y kinh nghi\u1ec7m th\u1ef1c t\u1ebf t\u1eeb s\u1edbm \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc trong ng\u00e0nh.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>Minh An<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>B\u00e0i vi\u1ebft mang t\u00ednh ch\u1ea5t tham kh\u1ea3o, kh\u00f4ng thay th\u1ebf t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n. Th\u00f4ng tin thu nh\u1eadp c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y th\u1eddi \u0111i\u1ec3m v\u00e0 khu v\u1ef1c.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Account Marketing l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c, k\u1ef9 n\u0103ng quan tr\u1ecdng, m\u1ee9c thu nh\u1eadp v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn c\u1ee7a v\u1ecb tr\u00ed Account Marketing t\u1ea1i Vi\u1ec7t Nam.<\/p>\n","protected":false},"author":58,"featured_media":18535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-18466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/18466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=18466"}],"version-history":[{"count":9,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/18466\/revisions"}],"predecessor-version":[{"id":26133,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/18466\/revisions\/26133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/18535"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=18466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=18466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=18466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}