{"id":18407,"date":"2026-04-21T15:44:17","date_gmt":"2026-04-21T08:44:17","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=18407"},"modified":"2026-07-16T13:41:02","modified_gmt":"2026-07-16T06:41:02","slug":"telemarketing-la-gi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/telemarketing-la-gi","title":{"rendered":"Telemarketing L\u00e0 G\u00ec? M\u00f4 T\u1ea3 C\u00f4ng Vi\u1ec7c, K\u1ef9 N\u0103ng C\u1ea7n C\u00f3 V\u00e0 Thu Nh\u1eadp"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kinh doanh ng\u00e0y c\u00e0ng gay g\u1eaft, nhi\u1ec1u doanh nghi\u1ec7p t\u00ecm \u0111\u1ebfn h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed. V\u1eady telemarketing<\/strong> l\u00e0 g\u00ec, ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 n\u00e0y c\u1ea7n trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng n\u00e0o v\u00e0 thu nh\u1eadp c\u00f3 h\u1ea5p d\u1eabn kh\u00f4ng? B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u1ea3i \u0111\u00e1p to\u00e0n b\u1ed9 nh\u1eefng th\u1eafc m\u1eafc n\u00e0y.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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T\u1ed5ng quan v\u1ec1 Telemarketing<\/strong><\/p>\n

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\u2013 Kh\u00e1i ni\u1ec7m: H\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng ho\u1eb7c kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i<\/p>\n

<\/p>

\u2013 Ph\u00e2n lo\u1ea1i: Inbound Telemarketing (nh\u1eadn cu\u1ed9c g\u1ecdi \u0111\u1ebfn) v\u00e0 Outbound Telemarketing (g\u1ecdi ra ngo\u00e0i)<\/p>\n

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\u2013 \u1ee8ng d\u1ee5ng: B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, t\u1ea1o lead, kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n<\/p>\n

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\u2013 Thu nh\u1eadp trung b\u00ecnh: 7 \u2013 15 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng (ch\u01b0a g\u1ed3m hoa h\u1ed3ng)<\/p>\n<\/div>\n\n\n

1. Telemarketing l\u00e0 g\u00ec?<\/h2>\n

Telemarketing (ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i) l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i th\u00f4ng qua cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, thu th\u1eadp th\u00f4ng tin ho\u1eb7c ch\u1ed1t \u0111\u01a1n h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp (Direct Marketing) c\u00f3 l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi, \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u ng\u00e0nh nh\u01b0 b\u1ea3o hi\u1ec3m, ng\u00e2n h\u00e0ng, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, vi\u1ec5n th\u00f4ng v\u00e0 c\u00f4ng ngh\u1ec7.<\/p>\n

Theo ph\u00e2n lo\u1ea1i c\u1ee7a Hi\u1ec7p h\u1ed9i Marketing Tr\u1ef1c ti\u1ebfp Hoa K\u1ef3 (DMA \u2013 Direct Marketing Association), telemarketing \u0111\u01b0\u1ee3c chia th\u00e0nh hai d\u1ea1ng ch\u00ednh. Inbound Telemarketing l\u00e0 khi nh\u00e2n vi\u00ean ti\u1ebfp nh\u1eadn cu\u1ed9c g\u1ecdi t\u1eeb kh\u00e1ch h\u00e0ng, th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb qu\u1ea3ng c\u00e1o ho\u1eb7c chi\u1ebfn d\u1ecbch marketing tr\u01b0\u1edbc \u0111\u00f3. Outbound Telemarketing l\u00e0 khi nh\u00e2n vi\u00ean ch\u1ee7 \u0111\u1ed9ng g\u1ecdi \u0111i\u1ec7n \u0111\u1ebfn danh s\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u1eb7t l\u1ecbch h\u1eb9n.<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, nhi\u1ec1u doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf s\u1eed d\u1ee5ng telemarketing nh\u01b0 k\u00eanh b\u00e1n h\u00e0ng ch\u1ee7 l\u1ef1c do chi ph\u00ed th\u1ea5p h\u01a1n so v\u1edbi thu\u00ea \u0111\u1ed9i ng\u0169 sales th\u1ef1c \u0111\u1ecba. C\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 FPT, Viettel, Manulife c\u0169ng duy tr\u00ec b\u1ed9 ph\u1eadn telemarketing chuy\u00ean bi\u1ec7t \u0111\u1ec3 h\u1ed7 tr\u1ee3 quy tr\u00ecnh b\u00e1n h\u00e0ng t\u1ed5ng th\u1ec3.<\/p>\n

2. M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean telemarketing<\/h2>\n

Nh\u00e2n vi\u00ean telemarketing (Telemarketer) th\u1ef1c hi\u1ec7n nhi\u1ec1u nhi\u1ec7m v\u1ee5 kh\u00e1c nhau t\u00f9y theo m\u00f4 h\u00ecnh kinh doanh c\u1ee7a c\u00f4ng ty. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c \u0111\u1ea7u vi\u1ec7c ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 m\u1ed9t telemarketer \u0111\u1ea3m nh\u1eadn h\u00e0ng ng\u00e0y:<\/p>\n

\u2013 G\u1ecdi \u0111i\u1ec7n cho danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo k\u1ecbch b\u1ea3n (script) \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng s\u1eb5n, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng<\/p>\n

\u2013 L\u1eafng nghe ph\u1ea3n h\u1ed3i, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 x\u1eed l\u00fd t\u1eeb ch\u1ed1i (objection handling) c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p<\/p>\n

\u2013 Ghi nh\u1eadn th\u00f4ng tin cu\u1ed9c g\u1ecdi v\u00e0o h\u1ec7 th\u1ed1ng CRM nh\u01b0 Salesforce, HubSpot ho\u1eb7c Zoho, theo d\u00f5i tr\u1ea1ng th\u00e1i t\u1eebng kh\u00e1ch h\u00e0ng<\/p>\n

\u2013 \u0110\u1eb7t l\u1ecbch h\u1eb9n cho \u0111\u1ed9i ng\u0169 sales th\u1ef1c \u0111\u1ecba (trong m\u00f4 h\u00ecnh B2B) ho\u1eb7c ch\u1ed1t \u0111\u01a1n h\u00e0ng tr\u1ef1c ti\u1ebfp qua \u0111i\u1ec7n tho\u1ea1i (trong m\u00f4 h\u00ecnh B2C)<\/p>\n

\u2013 Th\u1ef1c hi\u1ec7n cu\u1ed9c g\u1ecdi ch\u0103m s\u00f3c sau b\u00e1n, kh\u1ea3o s\u00e1t m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/p>\n

\u2013 B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 cu\u1ed9c g\u1ecdi h\u00e0ng ng\u00e0y, h\u00e0ng tu\u1ea7n cho qu\u1ea3n l\u00fd tr\u1ef1c ti\u1ebfp<\/p>\n

Nh\u00ecn chung, c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean tr\u00ec v\u00e0 kh\u1ea3 n\u0103ng duy tr\u00ec th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c ngay c\u1ea3 khi g\u1eb7p nhi\u1ec1u cu\u1ed9c t\u1eeb ch\u1ed1i li\u00ean ti\u1ebfp.<\/p>\n

3. K\u1ef9 n\u0103ng c\u1ea7n c\u00f3 \u0111\u1ec3 l\u00e0m telemarketing hi\u1ec7u qu\u1ea3<\/h2>\n

K\u1ef9 n\u0103ng giao ti\u1ebfp qua \u0111i\u1ec7n tho\u1ea1i<\/h3>\n

Giao ti\u1ebfp qua \u0111i\u1ec7n tho\u1ea1i kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n so v\u1edbi giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u01a1 th\u1ec3. Gi\u1ecdng n\u00f3i, t\u1ed1c \u0111\u1ed9 n\u00f3i v\u00e0 c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin. M\u1ed9t telemarketer gi\u1ecfi c\u1ea7n ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c ng\u1eef \u0111i\u1ec7u, bi\u1ebft khi n\u00e0o n\u00ean nh\u1ea5n m\u1ea1nh v\u00e0 khi n\u00e0o n\u00ean t\u1ea1m d\u1eebng \u0111\u1ec3 kh\u00e1ch h\u00e0ng suy ngh\u0129.<\/p>\n

C\u00e1c k\u1ef9 n\u0103ng b\u1ed5 tr\u1ee3 quan tr\u1ecdng<\/h3>\n

\u2013 K\u1ef9 n\u0103ng l\u1eafng nghe ch\u1ee7 \u0111\u1ed9ng gi\u00fap n\u1eafm b\u1eaft ch\u00ednh x\u00e1c nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p<\/p>\n

\u2013 K\u1ef9 n\u0103ng x\u1eed l\u00fd t\u1eeb ch\u1ed1i (Objection Handling) b\u1eb1ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 Feel-Felt-Found ho\u1eb7c Boomerang gi\u00fap bi\u1ebfn ph\u1ea3n \u0111\u1ed1i th\u00e0nh c\u01a1 h\u1ed9i<\/p>\n

\u2013 K\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian \u0111\u1ec3 ph\u00e2n b\u1ed5 s\u1ed1 cu\u1ed9c g\u1ecdi h\u1ee3p l\u00fd trong ng\u00e0y, \u01b0u ti\u00ean nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao<\/p>\n

\u2013 Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o ph\u1ea7n m\u1ec1m CRM v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 auto-dialer gi\u00fap t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c<\/p>\n

S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa k\u1ef9 n\u0103ng c\u1ee9ng v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m s\u1ebd gi\u00fap nh\u00e2n vi\u00ean telemarketing n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng, h\u00e3y tham kh\u1ea3o vi\u1ec7c l\u00e0m b\u00e1n h\u00e0ng, kinh doanh<\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt c\u00e1c v\u1ecb tr\u00ed m\u1edbi nh\u1ea5t.<\/p>\n\n\n

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L\u01b0u \u00fd:<\/strong> Theo Ngh\u1ecb \u0111\u1ecbnh 91\/2020\/N\u0110-CP v\u1ec1 ch\u1ed1ng tin nh\u1eafn r\u00e1c v\u00e0 cu\u1ed9c g\u1ecdi r\u00e1c, nh\u00e2n vi\u00ean telemarketing c\u1ea7n tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 th\u1eddi gian g\u1ecdi (kh\u00f4ng g\u1ecdi tr\u01b0\u1edbc 8h s\u00e1ng ho\u1eb7c sau 17h chi\u1ec1u) v\u00e0 ph\u1ea3i t\u00f4n tr\u1ecdng y\u00eau c\u1ea7u ng\u1eebng g\u1ecdi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/div>\n\n\n

4. M\u1ee9c l\u01b0\u01a1ng v\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n<\/h2>\n

Thu nh\u1eadp c\u1ee7a nh\u00e2n vi\u00ean telemarketing th\u01b0\u1eddng bao g\u1ed3m hai ph\u1ea7n: l\u01b0\u01a1ng c\u1ed1 \u0111\u1ecbnh v\u00e0 hoa h\u1ed3ng (commission) d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng. C\u01a1 c\u1ea5u n\u00e0y t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 nh\u00e2n vi\u00ean n\u1ed7 l\u1ef1c \u0111\u1ea1t ch\u1ec9 ti\u00eau KPI.<\/p>\n\n\n\n\n\n\n\n\n\n\n
V\u1ecb tr\u00ed<\/th>\nKinh nghi\u1ec7m<\/th>\nL\u01b0\u01a1ng c\u1ed1 \u0111\u1ecbnh (tri\u1ec7u\/th\u00e1ng)<\/th>\nHoa h\u1ed3ng<\/th>\n<\/tr>\n<\/thead>\n
Telemarketing Executive<\/td>\n0 \u2013 1 n\u0103m<\/td>\n5 \u2013 8<\/td>\n2 \u2013 5%<\/td>\n<\/tr>\n
Senior Telemarketer<\/td>\n2 \u2013 4 n\u0103m<\/td>\n8 \u2013 12<\/td>\n3 \u2013 7%<\/td>\n<\/tr>\n
Team Leader \/ Supervisor<\/td>\n3 \u2013 5 n\u0103m<\/td>\n12 \u2013 18<\/td>\nTh\u01b0\u1edfng KPI \u0111\u1ed9i<\/td>\n<\/tr>\n
Telesales Manager<\/td>\n5+ n\u0103m<\/td>\n18 \u2013 30<\/td>\nTh\u01b0\u1edfng doanh s\u1ed1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
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“Telemarketing l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m tuy\u1ec7t v\u1eddi cho nh\u1eefng ai mu\u1ed1n x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng v\u00e0 kinh doanh. K\u1ef9 n\u0103ng giao ti\u1ebfp v\u00e0 x\u1eed l\u00fd t\u1eeb ch\u1ed1i h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb ngh\u1ec1 n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb su\u1ed1t \u0111\u1eddi.”<\/p>\n<\/blockquote>\n

V\u1ec1 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n, nhi\u1ec1u telemarketer sau v\u00e0i n\u0103m kinh nghi\u1ec7m \u0111\u00e3 chuy\u1ec3n sang c\u00e1c v\u1ecb tr\u00ed nh\u01b0 Account Executive, Business Development ho\u1eb7c th\u0103ng ti\u1ebfn l\u00ean Sales Manager<\/a> \u0111\u1ec3 qu\u1ea3n l\u00fd c\u1ea3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. \u0110\u00e2y l\u00e0 h\u01b0\u1edbng \u0111i \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u00ean gia trong ng\u00e0nh \u0111\u00e1nh gi\u00e1 cao.<\/p>\n

5. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Telemarketing v\u00e0 Telesales<\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng nh\u1ea7m l\u1eabn hai kh\u00e1i ni\u1ec7m telemarketing v\u00e0 telesales. Th\u1ef1c t\u1ebf, telemarketing l\u00e0 kh\u00e1i ni\u1ec7m r\u1ed9ng h\u01a1n, bao g\u1ed3m m\u1ecdi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i nh\u01b0 kh\u1ea3o s\u00e1t, t\u1ea1o lead, x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u00e1n h\u00e0ng. Trong khi \u0111\u00f3, telesales t\u1eadp trung chuy\u00ean bi\u1ec7t v\u00e0o vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i.<\/p>\n

M\u1ed9t nh\u00e2n vi\u00ean telemarketing c\u00f3 th\u1ec3 g\u1ecdi \u0111i\u1ec7n \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, thu th\u1eadp \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng ho\u1eb7c m\u1eddi tham gia s\u1ef1 ki\u1ec7n m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng trong cu\u1ed9c g\u1ecdi \u0111\u00f3. Ng\u01b0\u1ee3c l\u1ea1i, telesales \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng ch\u1ee7 y\u1ebfu b\u1eb1ng doanh s\u1ed1 v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u00fang v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p khi \u1ee9ng tuy\u1ec3n.<\/p>\n\n\n

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<\/p>

M\u1eb9o cho ng\u01b0\u1eddi m\u1edbi:<\/strong> N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 kinh nghi\u1ec7m b\u00e1n h\u00e0ng, h\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb v\u1ecb tr\u00ed Inbound Telemarketing (nh\u1eadn cu\u1ed9c g\u1ecdi \u0111\u1ebfn). \u00c1p l\u1ef1c th\u1ea5p h\u01a1n Outbound v\u00e0 b\u1ea1n c\u00f3 th\u1eddi gian r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng tr\u01b0\u1edbc khi chuy\u1ec3n sang g\u1ecdi ch\u1ee7 \u0111\u1ed9ng.<\/p>\n<\/div>\n\n\n\n

6. Th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng telemarketing \/ ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i tr\u00ean CareerLink (Th\u00e1ng 5\/2026)<\/h2>\n\n

Theo d\u1eef li\u1ec7u c\u1eadp nh\u1eadt tr\u00ean CareerLink th\u00e1ng 5\/2026, m\u1ea3ng T\u01b0 v\u1ea5n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong> hi\u1ec7n c\u00f3 kho\u1ea3ng 364 tin<\/strong> v\u00e0 m\u1ea3ng D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong> c\u00f3 th\u00eam 713 tin<\/strong> \u0111ang m\u1edf, t\u1ed5ng c\u1ed9ng h\u01a1n 1,000 v\u1ecb tr\u00ed. \u0110\u00e2y l\u00e0 nh\u00f3m ngh\u1ec1 tuy\u1ec3n \u1ed5n \u0111\u1ecbnh quanh n\u0103m t\u1ea1i c\u00e1c trung t\u00e2m contact center, ng\u00e2n h\u00e0ng, b\u1ea3o hi\u1ec3m v\u00e0 s\u00e0n TM\u0110T.<\/p>\n\n\n

\n

T\u1ed5ng quan d\u1eef li\u1ec7u telemarketing \/ CSKH (CareerLink, T5\/2026)<\/strong><\/p>\n

\u2013 T\u01b0 v\u1ea5n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng: 364 tin \u0111ang m\u1edf.<\/p>\n

\u2013 D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng (g\u1ed3m callcenter): 713 tin \u0111ang m\u1edf.<\/p>\n

\u2013 M\u1ee9c l\u01b0\u01a1ng Telemarketing junior: 7\u201311 tri\u1ec7u c\u1ee9ng + hoa h\u1ed3ng 5\u201325%.<\/p>\n

\u2013 Khu v\u1ef1c tuy\u1ec3n nhi\u1ec1u: TP.HCM, \u0110\u00e0 N\u1eb5ng, H\u00e0 N\u1ed9i, Kh\u00e1nh H\u00f2a.<\/p>\n<\/div>\n\n\n

Telemarketing v\u00e0 CSKH qua \u0111i\u1ec7n tho\u1ea1i t\u1ea1i Vi\u1ec7t Nam ph\u1ea3i tu\u00e2n th\u1ee7 Ngh\u1ecb \u0111\u1ecbnh 91\/2020\/N\u0110-CP<\/strong> v\u1ec1 ch\u1ed1ng tin nh\u1eafn r\u00e1c \/ cu\u1ed9c g\u1ecdi r\u00e1c v\u00e0 Ngh\u1ecb \u0111\u1ecbnh 13\/2023\/N\u0110-CP<\/strong> v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n. Doanh nghi\u1ec7p l\u1edbn (FE Credit, Home Credit, Generali, Prudential, Manulife, c\u00e1c ng\u00e2n h\u00e0ng v\u00e0 s\u00e0n TM\u0110T l\u1edbn) s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m contact center chuy\u00ean d\u1ee5ng nh\u01b0 Genesys, Avaya, Cisco UCCX, Bitrix24 ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p Vi\u1ec7t nh\u01b0 StringeeX, OnCloudCall. Quy tr\u00ecnh ti\u00eau chu\u1ea9n d\u00f9ng KPI: AHT (Average Handle Time), FCR (First Call Resolution), CSAT (Customer Satisfaction), NPS (Net Promoter Score), Conversion Rate. \u1ee8ng vi\u00ean c\u00f3 ch\u1ee9ng ch\u1ec9 ITIL ho\u1eb7c Six Sigma Yellow Belt th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean cho v\u1ecb tr\u00ed Team Leader \/ Supervisor.<\/p>\n\n\n\n\n\n\n
C\u1ea5p b\u1eadc<\/th>\nM\u1ee9c l\u01b0\u01a1ng<\/th>\nKPI c\u1ed1t l\u00f5i<\/th>\nTool \/ Ph\u1ea7n m\u1ec1m<\/th>\n<\/tr>\n<\/thead>\n
Telemarketing \/ CSKH Agent<\/td>7\u201311 tri\u1ec7u + hoa h\u1ed3ng 5\u201325%<\/td>S\u1ed1 call\/ng\u00e0y, conversion, AHT<\/td>CRM n\u1ed9i b\u1ed9, Genesys, StringeeX<\/td><\/tr>\n
Senior Agent \/ Quality Auditor<\/td>11\u201317 tri\u1ec7u<\/td>CSAT, FCR, audit ghi \u00e2m 100 cu\u1ed9c\/th\u00e1ng<\/td>QA scorecard, Excel, Power BI<\/td><\/tr>\n
Team Leader \/ Supervisor<\/td>15\u201325 tri\u1ec7u + th\u01b0\u1edfng team<\/td>SLA team, AHT, attrition rate<\/td>Avaya, Genesys, Cisco UCCX, ITIL<\/td><\/tr>\n
Contact Center Manager<\/td>25\u201345 tri\u1ec7u + bonus qu\u00fd<\/td>P&L call center, NPS to\u00e0n t\u1ed5 ch\u1ee9c<\/td>Salesforce Service Cloud, COPC framework<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c v\u1ecb tr\u00ed \u0111ang tuy\u1ec3n t\u1ea1i chuy\u00ean m\u1ee5c vi\u1ec7c l\u00e0m t\u01b0 v\u1ea5n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ec3 n\u1eafm r\u00f5 JD v\u00e0 m\u1ee9c thu nh\u1eadp c\u1ee7a c\u00e1c v\u1ecb tr\u00ed Telemarketing \/ CSKH \u1edf ng\u00e2n h\u00e0ng, b\u1ea3o hi\u1ec3m, fintech v\u00e0 TM\u0110T n\u0103m 2026.<\/p>\n\n\n

\n

L\u1eddi khuy\u00ean cho ng\u01b0\u1eddi l\u00e0m telemarketing n\u0103m 2026<\/strong><\/p>\n

\u2013 \u0110\u1ecdc k\u1ef9 Ngh\u1ecb \u0111\u1ecbnh 91\/2020 v\u00e0 13\/2023 \u2014 agent g\u1ecdi sai khung gi\u1edd (ngo\u00e0i 8h\u201317h ng\u00e0y l\u00e0m vi\u1ec7c) ho\u1eb7c vi ph\u1ea1m d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 b\u1ecb ph\u1ea1t c\u00e1 nh\u00e2n v\u00e0 li\u00ean \u0111\u1edbi doanh nghi\u1ec7p.<\/p>\n

\u2013 H\u1ecdc 1 n\u1ec1n t\u1ea3ng CRM ph\u1ed5 bi\u1ebfn (Salesforce Service Cloud Trailhead mi\u1ec5n ph\u00ed, HubSpot Service Hub) \u2014 k\u1ef9 n\u0103ng n\u00e0y gi\u00fap \u1ee9ng vi\u00ean Senior Agent n\u00e2ng l\u00ean Team Leader trong 18\u201324 th\u00e1ng.<\/p>\n

\u2013 Theo d\u00f5i v\u00e0 t\u1ef1 ghi audit 5\u201310 cu\u1ed9c g\u1ecdi\/tu\u1ea7n theo COPC scorecard \u2014 \u0111\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m chu\u1ea9n \u0111\u1ec3 chuy\u1ec3n sang vai tr\u00f2 Quality Assurance, m\u1ee9c thu nh\u1eadp th\u01b0\u1eddng t\u1ed1t h\u01a1n 30\u201340% so v\u1edbi agent.<\/p>\n<\/div>\n\n\n\n\n

7. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n

1. Telemarketing c\u00f3 c\u1ea7n b\u1eb1ng \u0111\u1ea1i h\u1ecdc kh\u00f4ng?<\/em><\/strong><\/p>\n\n\n\n

Kh\u00f4ng b\u1eaft bu\u1ed9c. Nhi\u1ec1u doanh nghi\u1ec7p tuy\u1ec3n nh\u00e2n vi\u00ean telemarketing v\u1edbi y\u00eau c\u1ea7u t\u1ed1t nghi\u1ec7p trung c\u1ea5p tr\u1edf l\u00ean. Y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n l\u00e0 gi\u1ecdng n\u00f3i r\u00f5 r\u00e0ng, kh\u1ea3 n\u0103ng giao ti\u1ebfp t\u1ed1t v\u00e0 tinh th\u1ea7n ch\u1ecbu \u00e1p l\u1ef1c cao. Tuy nhi\u00ean, b\u1eb1ng \u0111\u1ea1i h\u1ecdc ng\u00e0nh Marketing, Qu\u1ea3n tr\u1ecb kinh doanh s\u1ebd gi\u00fap b\u1ea1n th\u0103ng ti\u1ebfn nhanh h\u01a1n.<\/p>\n\n\n\n

2. Nh\u00e2n vi\u00ean telemarketing l\u00e0m vi\u1ec7c bao nhi\u00eau gi\u1edd m\u1ed9t ng\u00e0y?<\/em><\/strong><\/p>\n\n\n\n

Th\u00f4ng th\u01b0\u1eddng, nh\u00e2n vi\u00ean telemarketing l\u00e0m vi\u1ec7c theo gi\u1edd h\u00e0nh ch\u00ednh 8 ti\u1ebfng\/ng\u00e0y. S\u1ed1 cu\u1ed9c g\u1ecdi trung b\u00ecnh dao \u0111\u1ed9ng t\u1eeb 60 \u0111\u1ebfn 120 cu\u1ed9c\/ng\u00e0y t\u00f9y theo ng\u00e0nh ngh\u1ec1 v\u00e0 ch\u1ec9 ti\u00eau c\u00f4ng ty. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u00e1p d\u1ee5ng ca xoay \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u m\u00fai gi\u1edd kh\u00e1c nhau.<\/p>\n\n\n\n

3. Telemarketing c\u00f3 ph\u1ea3i ngh\u1ec1 b\u1ec1n v\u1eefng trong th\u1eddi \u0111\u1ea1i AI kh\u00f4ng?<\/em><\/strong><\/p>\n\n\n\n

M\u1eb7c d\u00f9 chatbot v\u00e0 AI \u0111ang h\u1ed7 tr\u1ee3 nhi\u1ec1u t\u00e1c v\u1ee5 t\u1ef1 \u0111\u1ed9ng, nh\u01b0ng c\u00e1c cu\u1ed9c g\u1ecdi ph\u1ee9c t\u1ea1p \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ed3ng c\u1ea3m, linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng v\u1eabn c\u1ea7n con ng\u01b0\u1eddi. Xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i l\u00e0 k\u1ebft h\u1ee3p AI s\u00e0ng l\u1ecdc lead ban \u0111\u1ea7u, sau \u0111\u00f3 nh\u00e2n vi\u00ean telemarketing ti\u1ebfp nh\u1eadn nh\u1eefng cu\u1ed9c g\u1ecdi c\u00f3 ti\u1ec1m n\u0103ng cao.<\/p>\n\n\n\n

Telemarketing<\/strong> l\u00e0 k\u00eanh ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam. Ngh\u1ec1 n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ai c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp t\u1ed1t, tinh th\u1ea7n ki\u00ean tr\u00ec v\u00e0 mong mu\u1ed1n ph\u00e1t tri\u1ec3n trong l\u0129nh v\u1ef1c kinh doanh. V\u1edbi m\u1ee9c thu nh\u1eadp c\u1ea1nh tranh v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng, telemarketing l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u \u0111\u00e1ng c\u00e2n nh\u1eafc cho s\u1ef1 nghi\u1ec7p b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n\n

Minh An<\/strong><\/p>\n\n\n\n

B\u00e0i vi\u1ebft mang t\u00ednh ch\u1ea5t tham kh\u1ea3o, kh\u00f4ng thay th\u1ebf t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n. M\u1ee9c l\u01b0\u01a1ng v\u00e0 y\u00eau c\u1ea7u tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y theo doanh nghi\u1ec7p v\u00e0 th\u1eddi \u0111i\u1ec3m.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Telemarketing l\u00e0 g\u00ec? Kh\u00e1m ph\u00e1 chi ti\u1ebft c\u00f4ng vi\u1ec7c ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i, k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft, m\u1ee9c l\u01b0\u01a1ng v\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam.<\/p>\n","protected":false},"author":58,"featured_media":18455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-18407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/18407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=18407"}],"version-history":[{"count":11,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/18407\/revisions"}],"predecessor-version":[{"id":25890,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/18407\/revisions\/25890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/18455"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=18407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=18407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=18407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}