{"id":168,"date":"2021-07-02T19:44:00","date_gmt":"2021-07-02T12:44:00","guid":{"rendered":"http:\/\/localhost:18081\/cam-nang-viec-lam\/?p=168"},"modified":"2026-03-25T10:26:33","modified_gmt":"2026-03-25T03:26:33","slug":"hay-luon-co-cau-chuyen-de-ke-khi-lam-pr","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/ke-cau-chuyen-nghe\/hay-luon-co-cau-chuyen-de-ke-khi-lam-pr","title":{"rendered":"H\u00e3y lu\u00f4n c\u00f3 c\u00e2u chuy\u1ec7n \u0111\u1ec3 k\u1ec3 khi l\u00e0m PR"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

B\u1ea1n \u0111\u00e3 bao gi\u1edd th\u1eafc m\u1eafc khi m\u1ed9t doanh nghi\u1ec7p \u0111\u1ee9ng tr\u01b0\u1edbc c\u01a1n kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng th\u00ec b\u1ed9 ph\u1eadn n\u00e0o s\u1ebd l\u00e0 l\u00e0 ti\u1ebfng n\u00f3i xoa d\u1ecbu d\u01b0 lu\u1eadn? Hay \u0111i\u1ec1u g\u00ec \u1edf c\u00f4ng vi\u1ec7c PR n\u00f3i ri\u00eang v\u00e0 truy\u1ec1n th\u00f4ng n\u00f3i chung l\u1ea1i tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn h\u1ea5p d\u1eabn nhi\u1ec1u b\u1ea1n tr\u1ebb?<\/p>\n\n\n\n

Tr\u00f2 chuy\u1ec7n c\u00f9ng ch\u1ecb Duy\u00ean Tr\u1ea7n (27 tu\u1ed5i), m\u1ed9t chuy\u00ean vi\u00ean PR c\u1ee7a Loship, CareerLink d\u1ec5 d\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 nhi\u1ec7t huy\u1ebft v\u1edbi ngh\u1ec1 trong c\u00e1ch ch\u1ecb k\u1ec3 v\u1ec1 c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh. C\u00e0ng tr\u00f2 chuy\u1ec7n v\u1edbi ch\u1ecb, c\u00e1c \u0111\u1ecbnh ki\u1ebfn, suy ngh\u0129 ban \u0111\u1ea7u c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 c\u00f4ng vi\u1ec7c PR d\u1ea7n d\u1ea7n b\u1ecb \u201c\u0111\u00e1nh \u0111\u1ed5\u201d. V\u00e0 ho\u00e1 ra, c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng tuy \u00e1p l\u1ef1c nh\u01b0ng lu\u00f4n ng\u1eadp tr\u00e0n \u0111i\u1ec1u th\u00fa v\u1ecb, m\u1edbi m\u1ebb m\u1ed7i ng\u00e0y.<\/p>\n\n\n\n

\u201cM\u00ecnh mong mu\u1ed1n \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh ngh\u0129a PR\u201d<\/strong><\/h3>\n\n\n\n

V\u1ed1n xu\u1ea5t ph\u00e1t t\u1eeb ng\u00e0nh qu\u1ea3n tr\u1ecb kh\u00e1ch s\u1ea1n t\u1ea1i \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf (\u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia TPHCM), c\u00f4ng vi\u1ec7c n\u00e0y \u0111\u1ebfn v\u1edbi ch\u1ecb Duy\u00ean Tr\u1ea7n nh\u01b0 m\u1ed9t c\u01a1 duy\u00ean t\u00ecnh c\u1edd. Ch\u1ecb chia s\u1ebb: \u201cT\u00f4i ch\u01b0a t\u1eebng ngh\u0129 s\u1ebd l\u00e0m truy\u1ec1n th\u00f4ng v\u00ec khi \u0111\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng t\u00f4i ch\u01b0a r\u00f5 r\u00e0ng. Sau m\u1ed9t th\u1eddi gian l\u00e0m vi\u1ec7c \u1edf c\u00e1c l\u0129nh v\u1ef1c nh\u00e2n s\u1ef1, t\u00f4i quy\u1ebft \u0111\u1ecbnh chuy\u1ec3n h\u01b0\u1edbng sang t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n\u201d. C\u00f3 l\u1ebd ch\u00ednh ch\u1ecb Duy\u00ean c\u0169ng kh\u00f4ng ng\u1edd r\u1eb1ng, b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh \u0111\u00f3 \u0111\u00e3 thay \u0111\u1ed5i con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p c\u1ee7a ch\u1ecb m\u00e3i. Nh\u1edd \u0111\u00f3, ch\u1ecb Duy\u00ean nh\u01b0 \u201cc\u00e1 g\u1eb7p n\u01b0\u1edbc\u201d, \u0111\u01b0\u1ee3c v\u1eaby v\u00f9ng th\u1ecfa s\u1ee9c s\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

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Kh\u00f3 c\u00f3 th\u1ec3 tin, m\u1ed9t c\u00f4 g\u00e1i tr\u1ebb tu\u1ed5i v\u00e0 l\u00e0 m\u1ed9t \u201ctay ngang\u201d trong ngh\u1ec1, \u1ea5y v\u1eady m\u00e0 sau 4 n\u0103m, c\u00f4 g\u00e1i \u1ea5y \u0111\u00e3 \u201cc\u00e2n\u201d qua v\u1ecb tr\u00ed PR t\u1ea1i nhi\u1ec1u m\u00f4i tr\u01b0\u1eddng. C\u00f4ng ngh\u1ec7 c\u00f3, nh\u00e2n s\u1ef1 c\u00f3, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n c\u00f3, v\u00e0 hi\u1ec7n t\u1ea1i, Loship ch\u00ednh l\u00e0 \u0111i\u1ec3m d\u1eebng ch\u00e2n c\u1ee7a ch\u1ecb. Nh\u01b0 vi\u00ean ng\u1ecdc th\u00f4 \u0111\u01b0\u1ee3c c\u1ecd x\u00e1t, m\u00e0i gi\u0169a v\u00e0 tr\u1edf n\u00ean \u0111a di\u1ec7n, ch\u1ecb Duy\u00ean t\u00e2m ni\u1ec7m r\u1eb1ng: \u201cNgh\u1ec1 PR l\u00e0 ngh\u1ec1 v\u1eeba \u0111i, v\u1eeba h\u1ecdc, d\u00f9 t\u00f4i kh\u00f4ng l\u00e0 m\u1ed9t ng\u01b0\u1eddi h\u1ecdc b\u00e0i b\u1ea3n ngay t\u1eeb \u0111\u1ea7u nh\u01b0ng nh\u1eefng g\u00ec ngh\u1ec1 d\u1ea1y cho t\u00f4i th\u1eadt s\u1ef1 r\u1ea5t qu\u00fd gi\u00e1. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi c\u00f4ng ngh\u1ec7, truy\u1ec1n th\u00f4ng, xu h\u01b0\u1edbng lu\u00f4n thay \u0111\u1ed5i th\u1ebf n\u00ean t\u00f4i ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng t\u1ef1 h\u1ecdc v\u00e0 h\u1ecdc m\u1ed7i ng\u00e0y. B\u00e2y gi\u1edd nh\u00ecn l\u1ea1i, t\u00f4i th\u1ea5y bi\u1ebft \u01a1n c\u00f4ng ty \u0111\u1ea7u ti\u00ean r\u1ea5t nhi\u1ec1u. B\u1edfi \u1edf \u0111\u00f3, t\u00f4i \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ecdc t\u1eebng th\u1ee9 c\u01a1 b\u1ea3n, s\u01a1 khai v\u1ec1 PR, t\u00f4i \u0111\u01b0\u1ee3c ph\u00e9p sai v\u00e0 \u0111\u01b0\u1ee3c h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng c\u00e1i sai \u1ea5y\u201d.<\/p>\n\n\n\n

C\u00f3 l\u1ebd nh\u1edd v\u1eady m\u00e0 \u0111i\u1ec1u khi\u1ebfn ch\u1ecb Duy\u00ean n\u1ed5i b\u1eadt h\u01a1n h\u1eb3n \u0111\u00f3 l\u00e0 b\u1ec1 d\u00e0y kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn \u1edf nhi\u1ec1u m\u00f4i tr\u01b0\u1eddng. Nh\u1edd \u0111\u00f3 m\u00e0 khi chuy\u1ec3n qua m\u00f4i tr\u01b0\u1eddng startup m\u1edbi l\u1ea1, ch\u1ecb c\u1ea3m th\u1ea5y t\u1ef1 tin v\u00e0 tr\u01b0\u1edfng th\u00e0nh h\u01a1n r\u1ea5t nhi\u1ec1u. L\u00e0m PR, \u201cngh\u1ec1 d\u1ea1y t\u00f4i nhi\u1ec1u h\u01a1n l\u00e0 nh\u1eefng th\u1ee9 tr\u00ean s\u00e1ch v\u1edf\u201d, ch\u1ecb Duy\u00ean k\u1ec3 l\u1ea1i nh\u1eefng ng\u00e0y \u0111\u1ea7u \u0111\u1ebfn v\u1edbi PR v\u1edbi ni\u1ec1m tr\u00e2n tr\u1ecdng.<\/p>\n\n\n\n

\u201cNgh\u1ec1 d\u1ea1y t\u00f4i nhi\u1ec1u h\u01a1n l\u00e0 nh\u1eefng th\u1ee9 tr\u00ean s\u00e1ch v\u1edf\u201d<\/em><\/p><\/blockquote>\n\n\n\n

Sau nhi\u1ec1u n\u0103m chinh chi\u1ebfn, \u201cl\u0103n l\u1ed9n\u201d v\u1edbi ngh\u1ec1, nghe kh\u00f4ng \u00edt \u0111\u1ecbnh ki\u1ebfn v\u1ec1 c\u00f4ng vi\u1ec7c m\u00e0 ch\u1ecb \u0111am m\u00ea, ch\u1ecb Duy\u00ean t\u00e2m s\u1ef1 r\u1eb1ng n\u1ebfu \u0111\u01b0\u1ee3c vi\u1ebft l\u1ea1i \u0111\u1ecbnh ngh\u0129a v\u1ec1 ngh\u1ec1 PR, ch\u1ecb s\u1ebd t\u1ef1 tin m\u00e0 n\u00f3i r\u1eb1ng: \u201cPR kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 qu\u1ea3ng c\u00e1o. T\u00f4i kh\u00f4ng mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u1ec1 ngh\u1ec1 PR nh\u01b0 l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 ti\u1ec1n ra \u0111\u1ec3 mua b\u00e1o hay \u0111\u1ec3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c t\u00e2ng b\u1ed1c l\u00ean. V\u1edbi t\u00f4i, m\u1ed9t n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb ph\u1ea3i l\u00e0 m\u1ed9t n\u1ed9i dung \u0110\u00e1ng – \u0110\u1ee7 – \u0110\u00fang gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u00eam th\u00f4ng tin, th\u00f4ng tin ph\u1ea3i ch\u00ednh x\u00e1c v\u00e0 x\u00e1c \u0111\u00e1ng. T\u00f4i kh\u00f4ng mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi nh\u00ecn v\u00e0o c\u00f4ng vi\u1ec7c n\u00e0y v\u1edbi c\u00e1i nh\u00ecn ti\u00eau c\u1ef1c v\u00e0 m\u1eb7c \u0111\u1ecbnh r\u1eb1ng PR l\u00e0 nh\u1eefng b\u00e0i b\u00e1o kho\u00e1c l\u00e1c\u201d.<\/p>\n\n\n\n

\u201cS\u1ef1 th\u1eadt r\u1eb1ng, tr\u00ean th\u1ebf gi\u1edbi c\u00f3 r\u1ea5t nhi\u1ec1u chi\u1ebfn d\u1ecbch PR t\u1ea1o ra gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c cho c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i\u201d, ch\u1ecb n\u00f3i. M\u1ed9t trong s\u1ed1 \u0111\u00f3 ch\u00ednh l\u00e0 Gojek Indonesia v\u1edbi chi\u1ebfn d\u1ecbch 3 kh\u00f4ng, ch\u1ecb n\u00f3i th\u00eam: \u201cH\u1ecd tuy\u00ean b\u1ed1 r\u1eb1ng s\u1ebd h\u01b0\u1edbng t\u1edbi m\u1ed9t th\u00e0nh ph\u1ed1 3 kh\u00f4ng, kh\u00f4ng kh\u00ed th\u1ea3i \u0111\u1ed9c h\u1ea1i, kh\u00f4ng r\u00e1c th\u1ea3i, kh\u00f4ng r\u00e0o c\u1ea3n. V\u00e0 cam k\u1ebft s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 cho x\u00e3 h\u1ed9i\u201d. Nh\u1edd v\u1eady m\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t chuy\u00ean vi\u00ean PR \u0111\u00e3 tr\u1edf n\u00ean \u00fd ngh\u0129a h\u01a1n r\u1ea5t nhi\u1ec1u khi h\u1ecd \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh tr\u00ean h\u00e0nh tr\u00ecnh thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

\u201c\u0110i\u1ec1u n\u1ea3n nh\u1ea5t l\u00e0 khi kh\u00f4ng c\u00f2n c\u00e2u chuy\u1ec7n \u0111\u1ec3 k\u1ec3\u201d<\/strong><\/h3>\n\n\n\n

C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t chuy\u00ean vi\u00ean PR kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 li\u00ean h\u1ec7 c\u00e1c c\u01a1 quan b\u00e1o \u0111\u00e0i m\u00e0 c\u00f2n l\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0a c\u00e2u chuy\u1ec7n c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi c\u00f4ng ch\u00fang. Tho\u1ea1t \u0111\u1ea7u nghe c\u00f3 v\u1ebb d\u1ec5 d\u00e0ng song \u0111i\u1ec1u n\u00e0y c\u0169ng kh\u00f4ng \u00edt l\u1ea7n \u201cv\u1eaft ki\u1ec7t\u201d n\u0103ng l\u01b0\u1ee3ng c\u1ee7a ch\u1ecb Duy\u00ean. V\u00e0 l\u00e0 \u0111i\u1ec1u khi\u1ebfn ch\u1ecb c\u1ea3m th\u1ea5y n\u1ea3n l\u00f2ng nh\u1ea5t tr\u00ean h\u00e0nh tr\u00ecnh l\u00e0m ngh\u1ec1.<\/p>\n\n\n\n

V\u1edbi ch\u1ecb, nh\u1eefng c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng ch\u00ednh l\u00e0 c\u00e2y c\u1ea7u n\u1ed1i k\u1ebft h\u1eefu hi\u1ec7u nh\u1ea5t gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, ch\u00fang khi\u1ebfn cho doanh nghi\u1ec7p hi\u1ec7n l\u00ean m\u1ed9t c\u00e1ch r\u1ea5t \u201ccon ng\u01b0\u1eddi\u201d v\u00e0 sinh \u0111\u1ed9ng. Th\u1ebf nh\u01b0ng, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u00e1c chuy\u00ean vi\u00ean PR c\u0169ng t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t c\u00e2u chuy\u1ec7n hay \u0111\u1ec3 \u201ct\u1ec9 t\u00ea\u201d v\u1edbi c\u00f4ng ch\u00fang. V\u00ec v\u1eady m\u00e0 hai t\u1eeb \u201cc\u1ea3m h\u1ee9ng\u201d h\u1eb3n l\u00e0 b\u00e0i to\u00e1n kh\u00f3 v\u1edbi kh\u00f4ng ch\u1ec9 v\u1edbi v\u1ecb tr\u00ed PR m\u00e0 c\u00f2n cho c\u1ea3 c\u00e1c kh\u1ed1i ng\u00e0nh s\u00e1ng t\u1ea1o n\u00f3i chung.<\/p>\n\n\n\n

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Khi \u0111\u01b0\u1ee3c h\u1ecfi r\u1eb1ng li\u1ec7u c\u00f3 c\u00e2u chuy\u1ec7n n\u00e0o v\u1ec1 c\u00f4ng ty hi\u1ec7n t\u1ea1i m\u00e0 ch\u1ecb lu\u00f4n t\u00e2m \u0111\u1eafc v\u00e0 s\u1eb5n s\u00e0ng k\u1ec3 c\u00f9ng c\u00f4ng ch\u00fang kh\u00f4ng? Ch\u1ecb Duy\u00ean kh\u00f4ng ng\u1ea7n ng\u1ea1i tr\u1ea3 l\u1eddi: \u201cC\u00f4ng ty t\u00f4i \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi founder ng\u01b0\u1eddi Vi\u1ec7t v\u00e0 \u0111i l\u00ean t\u1eeb con s\u1ed1 0 \u0111\u00fang ngh\u0129a. Kho\u1ea3ng th\u1eddi gian \u0111\u1ea7u, v\u00ec l\u00e0 m\u1ed9t startup kh\u00f4ng ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn, kh\u00f4ng ng\u01b0\u1eddi h\u1ed7 tr\u1ee3 n\u00ean kh\u00f3 kh\u0103n v\u00f4 c\u00f9ng. Th\u1eadm ch\u00ed v\u0103n ph\u00f2ng khi \u0111\u00f3 c\u00f2n \u1edf nh\u00e0 kho c\u01a1. Nh\u00e2n vi\u00ean v\u00e0 CEO l\u00e0m vi\u1ec7c c\u00f9ng nhau trong m\u1ed9t kh\u00f4ng gian b\u00e9 nh\u1ecf. Th\u1ebf m\u00e0 sau nhi\u1ec1u th\u1eed th\u00e1ch, nhi\u1ec1u v\u00f2ng g\u1ecdi v\u1ed1n c\u0103ng th\u1eb3ng, c\u00f4ng ty cu\u1ed1i c\u00f9ng \u0111\u00e3 d\u1ea7n d\u1ea7n \u1ed5n \u0111\u1ecbnh. C\u00f3 m\u1ed9t v\u0103n ph\u00f2ng to h\u01a1n, m\u1ecdi th\u1ee9 c\u0169ng \u0111\u00e3 \u0111i v\u00e0o qu\u1ef9 \u0111\u1ea1o. H\u00e0nh tr\u00ecnh \u0111i t\u1eeb nh\u00e0 kho l\u00ean v\u0103n ph\u00f2ng c\u1ee7a c\u00f4ng ty t\u00f4i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n r\u1ea5t truy\u1ec1n c\u1ea3m h\u1ee9ng m\u00e0 t\u00f4i mong mu\u1ed1n \u0111\u01b0\u1ee3c lan t\u1ecfa t\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng b\u1ea1n tr\u1ebb \u0111ang \u1ea5p \u1ee7 d\u1ef1 \u0111\u1ecbnh kh\u1edfi nghi\u1ec7p\u201d, ch\u1ecb t\u00e2m s\u1ef1.<\/p>\n<\/div><\/div>\n\n\n\n

\u0110\u1eb7c bi\u1ec7t h\u01a1n, ch\u1ecb Duy\u00ean l\u00e0 m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u0111\u1eb7t n\u1ec1n m\u00f3ng PR cho c\u00f4ng ty hi\u1ec7n t\u1ea1i. B\u1edfi tr\u01b0\u1edbc kia, do nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a m\u1ed9t startup non tr\u1ebb m\u00e0 c\u00f4ng ty \u0111\u00e3 \u00edt quan t\u00e2m \u0111\u1ebfn h\u00ecnh \u1ea3nh doanh nghi\u1ec7p tr\u01b0\u1edbc truy\u1ec1n th\u00f4ng. Nh\u01b0ng c\u0169ng nh\u1edd \u201c\u0111\u01a1n th\u01b0\u01a1ng \u0111\u1ed9c m\u00e3\u201d \u1edf v\u1ecb tr\u00ed n\u00e0y, ch\u1ecb \u0111\u00e3 c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n, \u0111a nhi\u1ec7m h\u01a1n \u0111\u1ec3 \u0111\u1ea3m tr\u00e1ch nhi\u1ec1u vai tr\u00f2, nhi\u1ec1u v\u1ecb tr\u00ed. Th\u1ebf n\u00ean gi\u00e1 tr\u1ecb ch\u1ecb t\u1ea1o ra cho t\u1eadp th\u1ec3 c\u00e0ng cao. \u201cNh\u00ecn \u0111\u1ee9a con tinh th\u1ea7n c\u1ee7a t\u00f4i l\u1edbn d\u1ea7n c\u1ea3m gi\u00e1c nh\u01b0 m\u1ed9t ng\u01b0\u1eddi m\u1eb9 v\u1eady\u201d, ch\u1ecb h\u00e0i h\u01b0\u1edbc chia s\u1ebb.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

M\u1ed7i khi r\u01a1i v\u00e0o t\u00ecnh th\u1ebf \u201cb\u00ed \u00fd\u201d, ch\u1ecb Duy\u00ean th\u01b0\u1eddng tham kh\u1ea3o c\u00e1c c\u00f4ng ty th\u1ebf gi\u1edbi \u0111ang ho\u1ea1t \u0111\u1ed9ng ra sao, c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecdc h\u1ecfi. Th\u1ebf l\u00e0 ch\u1ecb l\u1ea1i v\u00f9i \u0111\u1ea7u v\u00e0o \u0111\u1ecdc t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 nh\u1eb1m t\u00ecm ki\u1ebfm c\u00e2u chuy\u1ec7n m\u1edbi. Song ch\u00ednh ch\u1ecb c\u0169ng \u0111anh th\u00e9p cho r\u1eb1ng: \u201cTrong m\u1ed9t l\u0129nh v\u1ef1c c\u1ea7n s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ch\u00fang nh\u01b0 PR, t\u00f4i n\u00ean theo d\u00f5i \u0111\u1ed1i th\u1ee7 v\u00e0 c\u00e1c c\u00f4ng ty c\u00f9ng ng\u00e0nh, t\u1ea1i Vi\u1ec7t Nam v\u00e0 tr\u00ean th\u1ebf gi\u1edbi \u0111ang l\u00e0m g\u00ec nh\u01b0ng tuy\u1ec7t nhi\u00ean kh\u00f4ng \u0111i theo h\u1ecd. B\u1edfi n\u1ebfu \u0111i theo, ch\u00fang ta r\u1ed3i c\u0169ng ch\u1ec9 m\u00e3i sau l\u01b0ng h\u1ecd m\u00e0 th\u00f4i\u201d.<\/p>\n\n\n\n

V\u1eady m\u1edbi th\u1ea5y, con \u0111\u01b0\u1eddng lan t\u1ecfa c\u00e1i ch\u1ea5t c\u1ee7a doanh nghi\u1ec7p c\u0169ng nhi\u1ec1u th\u1eed th\u00e1ch v\u00e0 l\u00e0 m\u1ed9t b\u00e0i to\u00e1n h\u00f3c b\u00faa cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m PR. V\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n hay lu\u00f4n l\u00e0 \u201cv\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng” gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u201cK\u1ef9 n\u0103ng storytelling c\u00e0ng ng\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao n\u1ebfu b\u1ea1n mu\u1ed1n theo \u0111u\u1ed5i l\u0129nh v\u1ef1c n\u00e0y\u201d, ch\u1ecb n\u00f3i.<\/p>\n\n\n\n

Trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ea7n s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ch\u00fang nh\u01b0 PR, t\u00f4i n\u00ean theo d\u00f5i \u0111\u1ed1i th\u1ee7 v\u00e0 c\u00e1c c\u00f4ng ty c\u00f9ng ng\u00e0nh, t\u1ea1i Vi\u1ec7t Nam v\u00e0 tr\u00ean th\u1ebf gi\u1edbi \u0111ang l\u00e0m g\u00ec nh\u01b0ng tuy\u1ec7t nhi\u00ean kh\u00f4ng \u0111i theo h\u1ecd. B\u1edfi n\u1ebfu \u0111i theo, ch\u00fang ta r\u1ed3i c\u0169ng ch\u1ec9 m\u00e3i sau l\u01b0ng h\u1ecd m\u00e0 th\u00f4i.<\/em><\/p><\/blockquote>\n\n\n\n

L\u00e0m PR, li\u1ec7u s\u00e1ng t\u1ea1o \u0111\u00e3 \u0111\u1ee7?<\/strong><\/h3>\n\n\n\n

CareerLink \u0111\u1eb7t cho ch\u1ecb Duy\u00ean m\u1ed9t c\u00e2u h\u1ecfi vui r\u1eb1ng: \u201cN\u1ebfu g\u1eb7p m\u1ed9t ng\u01b0\u1eddi ho\u00e0n to\u00e0n m\u1edbi, ch\u1ecb s\u1ebd l\u00e0m th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh b\u1ea3n th\u00e2n nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean?\u201d. Ch\u1ecb Duy\u00ean kh\u00f4ng ng\u1ea7n ng\u1ea1i tr\u1ea3 l\u1eddi r\u1eb1ng: \u201cM\u00ecnh lu\u00f4n mu\u1ed1n ng\u01b0\u1eddi kh\u00e1c nh\u00ecn nh\u1eadn t\u00f4i l\u00e0 ng\u01b0\u1eddi c\u00f3 h\u1ecdc th\u1ee9c b\u1edfi \u2018intelligence is sexy\u2019. V\u00ec v\u1eady m\u00e0 t\u00f4i s\u1ebd c\u1ed1 g\u1eafng th\u1ec3 hi\u1ec7n s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a t\u00f4i c\u00e1ch giao ti\u1ebfp, c\u00e1ch chia s\u1ebb c\u0169ng nh\u01b0 ng\u00f4n ng\u1eef h\u00ecnh th\u1ec3 t\u1ef1 tin. Nh\u01b0ng \u0111\u1ec3 c\u00f3 m\u1ed9t nh\u1eadn \u0111\u1ecbnh r\u00f5 h\u01a1n th\u00ec t\u00f4i s\u1ebd th\u1ec3 hi\u1ec7n qua tinh th\u1ea7n l\u00e0m vi\u1ec7c, c\u00e1ch d\u00e0nh th\u1eddi gian cho cu\u1ed9c s\u1ed1ng\u2026 \u2018D\u1ee5c t\u1ed1c b\u1ea5t \u0111\u1ea1t\u2019, \u0111i\u1ec1u g\u00ec c\u0169ng c\u1ea7n th\u1eddi gian \u0111\u1ec3 thuy\u1ebft ph\u1ee5c ai \u0111\u00f3 th\u00edch t\u00f4i m\u00e0 \u0111\u00fang kh\u00f4ng?\u201d.<\/p>\n\n\n\n

PR c\u0169ng th\u1ebf. C\u00f4ng vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 nh\u1eabn n\u1ea1i, \u0111i t\u1eebng b\u01b0\u1edbc nh\u1ecf m\u1ed9t nh\u1eb1m t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng, v\u1edbi truy\u1ec1n th\u00f4ng. Do v\u1eady m\u00e0 \u0111\u1ec3 theo \u0111u\u1ed5i l\u0129nh v\u1ef1c PR, ch\u1ecb Duy\u00ean cho r\u1eb1ng tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n h\u1ed9i t\u1ee5 \u0111\u1ee7 4 k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n cho m\u1ed9t h\u00e0nh tr\u00ecnh \u201cd\u00e0i h\u01a1i\u201d: Nghe, n\u00f3i, \u0111\u1ecdc, vi\u1ebft. L\u1eafng nghe doanh nghi\u1ec7p, l\u1eafng nghe \u0111i\u1ec1u m\u00e0 c\u00f4ng ch\u00fang \u0111ang b\u0103n kho\u0103n, \u0111ang ph\u1eabn n\u1ed9, \u0111ang h\u00e0i l\u00f2ng, \u0111ang b\u00e0n t\u00e1n \u0111i\u1ec1u g\u00ec. Giao ti\u1ebfp, k\u1ef9 n\u0103ng n\u00e0y r\u1ea5t quan tr\u1ecdng b\u1edfi khi m\u1ed9t kh\u1ee7ng ho\u1ea3ng x\u1ea3y ra, \u0111\u1ed9i ng\u0169 PR ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u00ednh trong vi\u1ec7c \u0111\u1ed1i tho\u1ea1i gi\u1eefa c\u00f4ng ty v\u00e0 truy\u1ec1n th\u00f4ng hay th\u1eadm ch\u00ed l\u00e0 gi\u1eefa n\u1ed9i b\u1ed9 v\u1edbi nhau.<\/p>\n\n\n\n

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R\u00e8n luy\u1ec7n cho m\u00ecnh k\u1ef9 n\u0103ng \u0111\u1ecdc r\u1ea5t quan tr\u1ecdng, \u201cch\u1eb3ng h\u1ea1n nh\u01b0 khi t\u00f4i thi\u1ebfu ch\u1ea5t li\u1ec7u \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n n\u00e0o \u0111\u00f3, t\u00f4i s\u1ebd ch\u1ecdn c\u00e1ch \u0111\u1ecdc. \u0110\u1ecdc b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec k\u1ec3 c\u1ea3 \u0111\u1ed1i th\u1ee7, ch\u00ednh nh\u1eefng ki\u1ebfn th\u1ee9c, m\u1ea9u chuy\u1ec7n t\u00f4i thu th\u1eadp \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh \u0111\u1ecdc s\u00e1ch, truy\u1ec7n, tin t\u1ee9c\u2026 s\u1ebd gi\u00fap t\u00f4i c\u00f3 th\u00eam ngu\u1ed3n c\u1ea3m h\u1ee9ng m\u1edbi\u201d, ch\u1ecb k\u1ec3. V\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 vi\u1ebft, \u0111\u00e2y l\u00e0 k\u1ef9 n\u0103ng b\u1ea1n bu\u1ed9c ph\u1ea3i c\u00f3 khi mu\u1ed1n tr\u1edf th\u00e0nh PR b\u1edfi \u201cb\u1ea1n ph\u1ea3i vi\u1ebft r\u1ea5t nhi\u1ec1u t\u1eeb th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111\u1ebfn b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i\u201d.<\/p>\n\n\n\n

C\u00f3 l\u1ebd m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng ngh\u0129, l\u00e0 \u201cng\u01b0\u1eddi c\u1ee7a c\u00f4ng ch\u00fang\u201d h\u1eb3n c\u00e1c nh\u00e2n vi\u00ean PR ph\u1ea3i l\u00e0 nh\u1eefng con ng\u01b0\u1eddi n\u0103ng \u0111\u1ed9ng, ho\u1ea1t ng\u00f4n b\u1eadc nh\u1ea5t c\u00f4ng ty. Nh\u01b0ng ch\u1ecb Duy\u00ean ti\u1ebft l\u1ed9 r\u1eb1ng: \u201cTh\u1eadt ra, \u0111i\u1ec3m chung c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m PR t\u00f4i quen \u0111\u00f3 l\u00e0 h\u1ecd \u0111\u1ec1u \u0111i\u1ec1m t\u0129nh\u201d. S\u1ef1 \u0111i\u1ec1m t\u0129nh \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch PR, ch\u1ecb gi\u1ea3i th\u00edch: \u201cGi\u1ea3 d\u1ee5 nh\u01b0 nh\u1eefng \u00fd t\u01b0\u1edfng, nh\u1eefng chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n r\u1ea5t ho\u00e0nh tr\u00e1ng v\u00e0 r\u1ea5t s\u00e1ng t\u1ea1o th\u1ebf nh\u01b0ng khi \u0111\u00f3 th\u1ecb tr\u01b0\u1eddng l\u1ea1i \u0111ang s\u00f4i n\u1ed5i, b\u00e0n t\u00e1n v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c. V\u1eady th\u00ec, b\u1ea1n ph\u1ea3i l\u00e0 ng\u01b0\u1eddi \u2018b\u00ecnh t\u0129nh ch\u1edd th\u1eddi\u2019, nh\u01b0 t\u00f4i n\u00f3i b\u00ean tr\u00ean, \u0111\u00f3 l\u00e0 \u2018d\u1ee5c t\u1ed1c b\u1ea5t \u0111\u1ea1t\u2019 \u0111\u00f3\u201d, ch\u1ecb h\u00e0i h\u01b0\u1edbc chia s\u1ebb.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u00f3 ch\u00ednh l\u00e0 \u0111am m\u00ea. \u201c\u0110\u01b0\u1ee3c tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a h\u00e0nh tr\u00ecnh thay \u0111\u1ed5i di\u1ec7n m\u1ea1o c\u00f4ng ty, t\u00f4i h\u1ea1nh ph\u00fac khi x\u00e2y d\u1ef1ng m\u1ecdi th\u1ee9 t\u1eeb con s\u1ed1 0 cho t\u1edbi ng\u00e0y h\u00f4m nay. Ch\u00ednh s\u1ef1 \u0111am m\u00ea c\u1ed1ng hi\u1ebfn l\u00e0 th\u1ee9 \u0111\u00e3 gi\u1eef ch\u00e2n t\u00f4i sau g\u1ea7n 2 n\u0103m t\u1ea1i v\u1ecb tr\u00ed n\u00e0y\u201d, ch\u1ecb t\u00e2m s\u1ef1. PR v\u1ed1n l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c b\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n m\u1edbi c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0ng n\u00f3 \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i lu\u00f4n gi\u1eef ng\u1ecdn l\u1eeda \u0111am m\u00ea. Ch\u00ednh \u0111am m\u00ea s\u1ebd l\u00e0 th\u1ee9 gi\u00fap b\u1ea1n b\u00e1m tr\u1ee5 tr\u01b0\u1edbc nh\u1eefng s\u00f3ng gi\u00f3 d\u01b0 lu\u1eadn. V\u00e0 ch\u00ednh \u0111am m\u00ea l\u00e0 th\u1ee9 s\u1ebd k\u00e9o b\u1ea1n \u0111i xa h\u01a1n trong h\u00e0nh tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n

\u0110\u01b0\u1ee3c tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a h\u00e0nh tr\u00ecnh thay \u0111\u1ed5i di\u1ec7n m\u1ea1o c\u00f4ng ty, t\u00f4i h\u1ea1nh ph\u00fac khi x\u00e2y d\u1ef1ng m\u1ecdi th\u1ee9 t\u1eeb con s\u1ed1 0 cho t\u1edbi ng\u00e0y h\u00f4m nay<\/em><\/p><\/blockquote>\n\n\n\n

C\u00e2u chuy\u1ec7n c\u1ee7a ch\u1ecb Duy\u00ean \u0111\u00e3 minh ch\u1ee9ng cho ch\u00fang ta th\u1ea5y, d\u00f9 \u1edf l\u0129nh v\u1ef1c n\u00e0o, ni\u1ec1m h\u1ea1nh ph\u00fac \u0111\u01b0\u1ee3c c\u1ed1ng hi\u1ebfn lu\u00f4n l\u00e0 ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng b\u1ec1n b\u1ec9 ti\u1ebfp th\u00eam \u0111\u1ed9ng l\u1ef1c cho ta v\u1eefng b\u01b0\u1edbc. B\u00ean c\u1ea1nh \u0111\u00f3, th\u00f4ng qua nh\u1eefng chia s\u1ebb c\u1ee7a ch\u1ecb, ta nh\u1eadn ra th\u1ebf gi\u1edbi PR r\u1ed9ng l\u1edbn v\u00e0 \u0111\u1ea7y m\u00e0u s\u1eafc h\u01a1n nh\u1eefng g\u00ec ta ngh\u0129. S\u1ef1 xoay chuy\u1ec3n h\u1eb1ng ng\u00e0y c\u1ee7a c\u00f4ng ngh\u1ec7, c\u1ee7a truy\u1ec1n th\u00f4ng khi\u1ebfn cho c\u00f4ng vi\u1ec7c n\u00e0y lu\u00f4n \u0111\u1ed5i m\u1edbi h\u1eb1ng ng\u00e0y. N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi th\u00edch giao ti\u1ebfp, \u0111am m\u00ea s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u201cg\u1ee1 r\u1ed1i\u201d v\u1eady t\u1ea1i sao kh\u00f4ng d\u00e0nh cho PR m\u1ed9t c\u01a1 h\u1ed9i?<\/p>\n\n\n\n

C\u1ea3m \u01a1n ch\u1ecb Duy\u00ean Tr\u1ea7n v\u00ec nh\u1eefng chia s\u1ebb th\u1eadt th\u00fa v\u1ecb.<\/strong><\/p>\n\n\n\n

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B\u1ea1n \u0111\u00e3 bao gi\u1edd th\u1eafc m\u1eafc khi m\u1ed9t doanh nghi\u1ec7p \u0111\u1ee9ng tr\u01b0\u1edbc c\u01a1n kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng th\u00ec b\u1ed9 ph\u1eadn n\u00e0o s\u1ebd l\u00e0 l\u00e0 ti\u1ebfng …<\/p>\n","protected":false},"author":58,"featured_media":7574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[19,20],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ke-cau-chuyen-nghe","tag-pr","tag-pr-marketing"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":4,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"predecessor-version":[{"id":1822,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/168\/revisions\/1822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/7574"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}