{"id":16154,"date":"2026-04-02T15:26:18","date_gmt":"2026-04-02T08:26:18","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=16154"},"modified":"2026-07-16T13:49:51","modified_gmt":"2026-07-16T06:49:51","slug":"aida-la-gi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/aida-la-gi","title":{"rendered":"AIDA L\u00e0 G\u00ec? Gi\u1ea3i M\u00e3 M\u00f4 H\u00ecnh Marketing Kinh \u0110i\u1ec3n T\u1eeb Thu H\u00fat \u0110\u1ebfn H\u00e0nh \u0110\u1ed9ng"},"content":{"rendered":"

Trong l\u0129nh v\u1ef1c marketing v\u00e0 truy\u1ec1n th\u00f4ng, vi\u1ec7c hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng \u0111\u1ec3 d\u1eabn d\u1eaft h\u1ecd t\u1eeb nh\u1eadn bi\u1ebft \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng lu\u00f4n l\u00e0 b\u00e0i to\u00e1n tr\u1ecdng t\u00e2m. AIDA l\u00e0 g\u00ec<\/strong> \u2014 \u0111\u00e2y l\u00e0 c\u00e2u h\u1ecfi m\u00e0 b\u1ea5t k\u1ef3 ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb (Marketer) n\u00e0o c\u0169ng c\u1ea7n n\u1eafm v\u1eefng. M\u00f4 h\u00ecnh AIDA \u0111\u01b0\u1ee3c xem l\u00e0 n\u1ec1n t\u1ea3ng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung hi\u1ec7u qu\u1ea3 t\u1eeb h\u01a1n m\u1ed9t th\u1ebf k\u1ef7 qua.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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T\u1ed5ng quan v\u1ec1 m\u00f4 h\u00ecnh AIDA<\/strong> <\/p>\n

\u2013 AIDA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Attention (Thu h\u00fat) \u2013 Interest (Quan t\u00e2m) \u2013 Desire (Khao kh\u00e1t) \u2013 Action (H\u00e0nh \u0111\u1ed9ng).<\/p>\n

\u2013 \u0110\u01b0\u1ee3c Elias St. Elmo Lewis gi\u1edbi thi\u1ec7u t\u1eeb n\u0103m 1898, c\u00f4ng th\u1ee9c AIDA l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh marketing l\u00e2u \u0111\u1eddi v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n

\u2013 M\u00f4 h\u00ecnh n\u00e0y m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb l\u00fac bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn khi ra quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n

\u2013 Philip Kotler \u0111\u00e1nh gi\u00e1 \u0111\u00e2y l\u00e0 khung t\u01b0 duy c\u1ed1t l\u00f5i trong gi\u00e1o tr\u00ecnh marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n

<\/p>\n<\/div>\n\n\n\n

1. AIDA l\u00e0 g\u00ec? Ngu\u1ed3n g\u1ed1c v\u00e0 \u00fd ngh\u0129a c\u1ee7a m\u00f4 h\u00ecnh<\/h2>\n\n\n\n

M\u00f4 h\u00ecnh AIDA l\u00e0 c\u00f4ng th\u1ee9c m\u00f4 t\u1ea3 b\u1ed1n giai \u0111o\u1ea1n t\u00e2m l\u00fd m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ea3i qua tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. AIDA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a b\u1ed1n t\u1eeb ti\u1ebfng Anh: Attention (Thu h\u00fat s\u1ef1 ch\u00fa \u00fd), Interest (T\u1ea1o s\u1ef1 quan t\u00e2m), Desire (Kh\u01a1i g\u1ee3i khao kh\u00e1t) v\u00e0 Action (Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng). Ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u0111\u1ec1 xu\u1ea5t c\u00f4ng th\u1ee9c n\u00e0y l\u00e0 Elias St. Elmo Lewis, m\u1ed9t nh\u00e0 ti\u00ean phong trong ng\u00e0nh qu\u1ea3ng c\u00e1o Hoa K\u1ef3, v\u00e0o n\u0103m 1898. \u00d4ng nh\u1eadn ra r\u1eb1ng m\u1ecdi th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng \u0111\u1ec1u ph\u1ea3i d\u1eabn d\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc qua c\u00e1c b\u01b0\u1edbc c\u1ea3m x\u00fac nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n

Tr\u1ea3i qua h\u01a1n 120 n\u0103m, ph\u1ec5u AIDA v\u1eabn gi\u1eef nguy\u00ean gi\u00e1 tr\u1ecb \u1ee9ng d\u1ee5ng. C\u00e1c gi\u00e1o s\u01b0 marketing h\u00e0ng \u0111\u1ea7u nh\u01b0 Philip Kotler \u0111\u00e3 \u0111\u01b0a m\u00f4 h\u00ecnh n\u00e0y v\u00e0o gi\u00e1o tr\u00ecnh ch\u00ednh th\u1ee9c t\u1ea1i nhi\u1ec1u tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc tr\u00ean to\u00e0n c\u1ea7u. Ng\u00e0y nay, AIDA marketing kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong content marketing, email marketing, qu\u1ea3ng c\u00e1o Google Ads v\u00e0 Facebook Ads.<\/p>\n\n\n\n

\n

“M\u1ecdi th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 \u0111\u1ec1u ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd, gi\u1eef ch\u00e2n s\u1ef1 quan t\u00e2m, k\u00edch th\u00edch khao kh\u00e1t s\u1edf h\u1eefu, r\u1ed3i m\u1edbi th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.” \u2014 Nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ee7a Elias St. Elmo Lewis.<\/p>\n<\/blockquote>\n\n

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\"M\u00f4<\/figure>\n<\/div>\n\n

2. B\u1ed1n giai \u0111o\u1ea1n trong m\u00f4 h\u00ecnh AIDA<\/h2>\n\n\n\n

\u0110\u1ec3 v\u1eadn d\u1ee5ng c\u00f4ng th\u1ee9c AIDA hi\u1ec7u qu\u1ea3, ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n hi\u1ec3u r\u00f5 t\u1eebng giai \u0111o\u1ea1n v\u00e0 vai tr\u00f2 c\u1ee7a ch\u00fang trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. M\u1ed7i b\u01b0\u1edbc \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u00e1nh c\u1eeda \u2014 n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng v\u01b0\u1ee3t qua giai \u0111o\u1ea1n tr\u01b0\u1edbc, h\u1ecd s\u1ebd kh\u00f4ng ti\u1ebfn \u0111\u1ebfn giai \u0111o\u1ea1n sau. Nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh ti\u1ebfp th\u1ecb (marketing)<\/a><\/em><\/strong> c\u1ea7n n\u1eafm ch\u1eafc b\u1ed1n giai \u0111o\u1ea1n n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u00fang tr\u1ecdng t\u00e2m.<\/p>\n\n\n\n

Attention \u2014 Thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/h3>\n\n\n\n

Giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean trong ph\u1ec5u AIDA l\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp nh\u1eadn h\u00e0ng ngh\u00ecn th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y, vi\u1ec7c t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u m\u1ea1nh m\u1ebd tr\u1edf n\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng. C\u00e1c k\u1ef9 thu\u1eadt th\u01b0\u1eddng d\u00f9ng \u1edf b\u01b0\u1edbc n\u00e0y bao g\u1ed3m ti\u00eau \u0111\u1ec1 g\u00e2y t\u00f2 m\u00f2, h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft, video ng\u1eafn \u1ea5n t\u01b0\u1ee3ng ho\u1eb7c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea g\u00e2y b\u1ea5t ng\u1edd. Tr\u00ean n\u1ec1n t\u1ea3ng Google Ads, ti\u00eau \u0111\u1ec1 qu\u1ea3ng c\u00e1o ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng c\u00f3 nh\u1ea5p v\u00e0o hay kh\u00f4ng.<\/p>\n\n\n\n

Interest \u2014 T\u1ea1o s\u1ef1 quan t\u00e2m<\/h3>\n\n\n\n

Sau khi thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd, nhi\u1ec7m v\u1ee5 ti\u1ebfp theo l\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng b\u1eb1ng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb. Giai \u0111o\u1ea1n Interest t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, c\u00e2u chuy\u1ec7n li\u00ean quan ho\u1eb7c gi\u1ea3i ph\u00e1p s\u01a1 b\u1ed9 cho v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. Content marketing \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t \u1edf b\u01b0\u1edbc n\u00e0y \u2014 nh\u1eefng b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u, infographic tr\u1ef1c quan, ho\u1eb7c video h\u01b0\u1edbng d\u1eabn gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y n\u1ed9i dung th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Desire \u2014 Kh\u01a1i g\u1ee3i khao kh\u00e1t<\/h3>\n\n\n\n

Giai \u0111o\u1ea1n Desire l\u00e0 b\u01b0\u1edbc chuy\u1ec3n t\u1eeb “quan t\u00e2m” sang “mu\u1ed1n s\u1edf h\u1eefu”. \u1ede \u0111\u00e2y, ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch c\u1ee5 th\u1ec3 m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang l\u1ea1i, thay v\u00ec ch\u1ec9 li\u1ec7t k\u00ea t\u00ednh n\u0103ng. C\u00e1c chi\u1ebfn thu\u1eadt ph\u1ed5 bi\u1ebfn g\u1ed3m:<\/p>\n\n\n\n

\u2013 Tr\u00ecnh b\u00e0y c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng (testimonial) \u0111\u1ec3 t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 tin t\u01b0\u1edfng.<\/p>\n\n\n\n

\u2013 So s\u00e1nh tr\u01b0\u1edbc v\u00e0 sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m nh\u1eb1m minh h\u1ecda r\u00f5 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

\u2013 \u0110\u01b0a ra \u01b0u \u0111\u00e3i gi\u1edbi h\u1ea1n th\u1eddi gian ho\u1eb7c qu\u00e0 t\u1eb7ng k\u00e8m \u0111\u1ec3 gia t\u0103ng c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch.<\/p>\n\n\n\n

\u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0 bi\u1ebfn nhu c\u1ea7u l\u00fd tr\u00ed th\u00e0nh c\u1ea3m x\u00fac khao kh\u00e1t \u2014 khi kh\u00e1ch h\u00e0ng t\u1ef1 nh\u1eadn th\u1ea5y s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft \u0111\u00fang “n\u1ed7i \u0111au” c\u1ee7a m\u00ecnh, kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i s\u1ebd cao h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n

Action \u2014 Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng<\/h3>\n\n\n\n

Giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng trong m\u00f4 h\u00ecnh AIDA l\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. H\u00e0nh \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 l\u00e0 mua h\u00e0ng, \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed, \u0111\u1ec3 l\u1ea1i th\u00f4ng tin li\u00ean h\u1ec7 ho\u1eb7c t\u1ea3i t\u00e0i li\u1ec7u mi\u1ec5n ph\u00ed. L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (Call-to-Action \u2014 CTA) c\u1ea7n r\u00f5 r\u00e0ng, n\u1ed5i b\u1eadt v\u00e0 d\u1ec5 th\u1ef1c hi\u1ec7n. Tr\u00ean Facebook Ads, n\u00fat CTA nh\u01b0 “Mua ngay”, “\u0110\u0103ng k\u00fd”, “T\u00ecm hi\u1ec3u th\u00eam” gi\u00fap r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch gi\u1eefa mong mu\u1ed1n v\u00e0 h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Giai \u0111o\u1ea1n<\/th>M\u1ee5c ti\u00eau<\/th>C\u00f4ng c\u1ee5 \/ K\u00eanh ph\u1ed5 bi\u1ebfn<\/th>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng<\/th><\/tr><\/thead>
Attention<\/td>Thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/td>Google Ads, Facebook Ads, SEO, PR<\/td>Impression, Reach<\/td><\/tr>
Interest<\/td>Gi\u1eef ch\u00e2n, t\u1ea1o quan t\u00e2m<\/td>Content marketing, Blog, Video<\/td>Time on page, Bounce rate<\/td><\/tr>
Desire<\/td>Kh\u01a1i g\u1ee3i nhu c\u1ea7u s\u1edf h\u1eefu<\/td>Testimonial, Case study, \u01afu \u0111\u00e3i<\/td>Add to cart, Lead form<\/td><\/tr>
Action<\/td>Th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua<\/td>CTA, Landing page, Checkout<\/td>Conversion rate, Revenue<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

3. C\u00e1ch \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong th\u1ef1c t\u1ebf<\/h2>\n\n\n\n

C\u00f4ng th\u1ee9c AIDA kh\u00f4ng ch\u1ec9 l\u00e0 l\u00fd thuy\u1ebft m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u l\u0129nh v\u1ef1c marketing hi\u1ec7n \u0111\u1ea1i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch v\u1eadn d\u1ee5ng th\u1ef1c t\u1ebf m\u00e0 c\u00e1c Marketer c\u00f3 th\u1ec3 tham kh\u1ea3o cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

\u00c1p d\u1ee5ng trong vi\u1ebft qu\u1ea3ng c\u00e1o (Copywriting)<\/h3>\n\n\n\n

Khi vi\u1ebft m\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o tr\u00ean Facebook Ads, Copywriter th\u01b0\u1eddng m\u1edf \u0111\u1ea7u b\u1eb1ng m\u1ed9t c\u00e2u h\u1ecfi ho\u1eb7c th\u1ed1ng k\u00ea g\u00e2y s\u1ed1c (Attention), ti\u1ebfp \u0111\u1ebfn tr\u00ecnh b\u00e0y v\u1ea5n \u0111\u1ec1 m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111ang g\u1eb7p ph\u1ea3i (Interest), sau \u0111\u00f3 gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p v\u1edbi c\u00e1c l\u1ee3i \u00edch c\u1ee5 th\u1ec3 v\u00e0 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (Desire), cu\u1ed1i c\u00f9ng \u0111\u1eb7t n\u00fat CTA r\u00f5 r\u00e0ng (Action). C\u1ea5u tr\u00fac n\u00e0y gi\u00fap b\u00e0i vi\u1ebft c\u00f3 lu\u1ed3ng d\u1eabn d\u1eaft m\u1ea1ch l\u1ea1c thay v\u00ec ch\u1ec9 li\u1ec7t k\u00ea t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

\u00c1p d\u1ee5ng trong email marketing<\/h3>\n\n\n\n

Trong email marketing, d\u00f2ng ti\u00eau \u0111\u1ec1 (subject line) \u0111\u00f3ng vai tr\u00f2 Attention \u2014 n\u00f3 quy\u1ebft \u0111\u1ecbnh t\u1ef7 l\u1ec7 m\u1edf mail. N\u1ed9i dung email cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb (Interest), h\u00ecnh \u1ea3nh v\u00e0 c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng t\u1ea1o c\u1ea3m x\u00fac (Desire), v\u00e0 n\u00fat CTA d\u1eabn \u0111\u1ebfn landing page ho\u00e0n th\u00e0nh giai \u0111o\u1ea1n Action. Theo b\u00e1o c\u00e1o c\u1ee7a HubSpot, email c\u00f3 c\u1ea5u tr\u00fac theo ph\u1ec5u AIDA th\u01b0\u1eddng \u0111\u1ea1t t\u1ef7 l\u1ec7 click-through cao h\u01a1n 20\u201330% so v\u1edbi email vi\u1ebft t\u1ef1 do.<\/p>\n\n\n\n

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L\u01b0u \u00fd khi \u00e1p d\u1ee5ng AIDA<\/strong> <\/p>\n

\u2013 Kh\u00f4ng n\u00ean c\u1ed1 g\u1eafng nh\u1ed3i nh\u00e9t c\u1ea3 b\u1ed1n giai \u0111o\u1ea1n v\u00e0o m\u1ed9t n\u1ed9i dung qu\u00e1 ng\u1eafn v\u00ec d\u1ec5 khi\u1ebfn th\u00f4ng \u0111i\u1ec7p b\u1ecb lo\u00e3ng.<\/p>\n

\u2013 M\u1ed7i giai \u0111o\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 th\u1eddi gian v\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p t\u00f9y theo \u0111\u1eb7c th\u00f9 s\u1ea3n ph\u1ea9m v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng.<\/p>\n

\u2013 Tr\u00e1nh b\u1ecf qua giai \u0111o\u1ea1n Interest v\u00e0 Desire \u0111\u1ec3 nh\u1ea3y th\u1eb3ng t\u1eeb Attention sang Action v\u00ec s\u1ebd g\u00e2y c\u1ea3m gi\u00e1c \u00e9p bu\u1ed9c \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

<\/p>\n<\/div>\n\n\n\n

\u00c1p d\u1ee5ng trong content marketing v\u00e0 SEO<\/h3>\n\n\n\n

\u0110\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c content marketing, m\u00f4 h\u00ecnh AIDA gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng lo\u1ea1i n\u1ed9i dung ph\u00f9 h\u1ee3p cho t\u1eebng giai \u0111o\u1ea1n trong ph\u1ec5u b\u00e1n h\u00e0ng (sales funnel). \u1ede giai \u0111o\u1ea1n Attention, c\u00e1c b\u00e0i blog SEO v\u00e0 b\u00e0i vi\u1ebft tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Giai \u0111o\u1ea1n Interest v\u00e0 Desire ph\u00f9 h\u1ee3p v\u1edbi ebook, webinar ho\u1eb7c case study chuy\u00ean s\u00e2u. Giai \u0111o\u1ea1n Action th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi landing page t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c trang s\u1ea3n ph\u1ea9m c\u00f3 CTA n\u1ed5i b\u1eadt.<\/p>\n\n\n\n

4. \u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh AIDA<\/h2>\n\n\n\n

D\u00f9 l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c marketing kinh \u0111i\u1ec3n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u01a1n m\u1ed9t th\u1ebf k\u1ef7, ph\u1ec5u AIDA v\u1eabn c\u00f3 nh\u1eefng h\u1ea1n ch\u1ebf nh\u1ea5t \u0111\u1ecbnh khi \u00e1p d\u1ee5ng trong b\u1ed1i c\u1ea3nh marketing hi\u1ec7n \u0111\u1ea1i. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u1ea3 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m gi\u00fap Marketer s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n\n\n\n

\u2013 \u01afu \u0111i\u1ec3m n\u1ed5i b\u1eadt l\u00e0 s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng \u2014 ngay c\u1ea3 ng\u01b0\u1eddi m\u1edbi v\u00e0o ngh\u1ec1 c\u0169ng c\u00f3 th\u1ec3 nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u1ea5u tr\u00fac b\u1ed1n b\u01b0\u1edbc.<\/p>\n\n\n\n

\u2013 M\u00f4 h\u00ecnh AIDA ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u lo\u1ea1i h\u00ecnh marketing kh\u00e1c nhau, t\u1eeb qu\u1ea3ng c\u00e1o in \u1ea5n truy\u1ec1n th\u1ed1ng \u0111\u1ebfn qu\u1ea3ng c\u00e1o s\u1ed1 tr\u00ean Google Ads hay Facebook Ads.<\/p>\n\n\n\n

\u2013 C\u00f4ng th\u1ee9c n\u00e0y gi\u00fap ng\u01b0\u1eddi l\u00e0m marketing c\u00f3 khung t\u01b0 duy r\u00f5 r\u00e0ng khi x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

Tuy nhi\u00ean, AIDA marketing c\u00f3 m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf c\u1ea7n l\u01b0u \u00fd. M\u00f4 h\u00ecnh m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng theo \u0111\u01b0\u1eddng th\u1eb3ng tuy\u1ebfn t\u00ednh, trong khi th\u1ef1c t\u1ebf h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u \u2014 h\u1ecd c\u00f3 th\u1ec3 nh\u1ea3y qua l\u1ea1i gi\u1eefa c\u00e1c giai \u0111o\u1ea1n ho\u1eb7c b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m (touchpoint) kh\u00e1c nhau. Ngo\u00e0i ra, AIDA kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn giai \u0111o\u1ea1n sau mua h\u00e0ng nh\u01b0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, t\u1ea1o l\u00f2ng trung th\u00e0nh hay khuy\u1ebfn kh\u00edch mua l\u1eb7p l\u1ea1i.<\/p>\n\n\n\n

5. C\u00e1c bi\u1ebfn th\u1ec3 m\u1edf r\u1ed9ng: AIDAS v\u00e0 AIDCAS<\/h2>\n\n\n\n

Nh\u1eadn th\u1ea5y h\u1ea1n ch\u1ebf c\u1ee7a m\u00f4 h\u00ecnh g\u1ed1c, c\u00e1c chuy\u00ean gia marketing \u0111\u00e3 ph\u00e1t tri\u1ec3n nhi\u1ec1u bi\u1ebfn th\u1ec3 m\u1edf r\u1ed9ng \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

AIDAS \u2014 B\u1ed5 sung Satisfaction<\/h3>\n\n\n\n

Bi\u1ebfn th\u1ec3 AIDAS b\u1ed5 sung th\u00eam ch\u1eef S \u2014 Satisfaction (S\u1ef1 h\u00e0i l\u00f2ng) v\u00e0o cu\u1ed1i m\u00f4 h\u00ecnh. Giai \u0111o\u1ea1n n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a tr\u1ea3i nghi\u1ec7m sau mua h\u00e0ng. Khi kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, h\u1ecd kh\u00f4ng ch\u1ec9 quay l\u1ea1i mua th\u00eam m\u00e0 c\u00f2n tr\u1edf th\u00e0nh ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u (referral) t\u1ef1 nhi\u00ean cho th\u01b0\u01a1ng hi\u1ec7u. Trong th\u1eddi \u0111\u1ea1i m\u1ea1ng x\u00e3 h\u1ed9i, m\u1ed9t \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng c\u0169 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ed9t b\u00e0i qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n

AIDCAS \u2014 Th\u00eam Conviction tr\u01b0\u1edbc Action<\/h3>\n\n\n\n

M\u00f4 h\u00ecnh AIDCAS ch\u00e8n th\u00eam hai giai \u0111o\u1ea1n: Conviction (Ni\u1ec1m tin) \u0111\u1eb7t gi\u1eefa Desire v\u00e0 Action, v\u00e0 Satisfaction \u1edf cu\u1ed1i. Giai \u0111o\u1ea1n Conviction t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ch\u1ee9ng nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng (ISO, FDA), ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh, \u0111\u00e1nh gi\u00e1 t\u1eeb b\u00ean th\u1ee9 ba ho\u1eb7c cam k\u1ebft ho\u00e0n ti\u1ec1n. Bi\u1ebfn th\u1ec3 n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ea7n m\u1ee9c \u0111\u1ed9 tin c\u1eady l\u1edbn nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, b\u1ea3o hi\u1ec3m hay gi\u00e1o d\u1ee5c.<\/p>\n\n\n\n

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L\u1eddi khuy\u00ean t\u1eeb chuy\u00ean gia<\/strong> <\/p>\n

\u2013 N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 mua ng\u1eafn v\u00e0 gi\u00e1 tr\u1ecb th\u1ea5p (th\u1ef1c ph\u1ea9m, m\u1ef9 ph\u1ea9m b\u00ecnh d\u00e2n), m\u00f4 h\u00ecnh AIDA g\u1ed1c l\u00e0 \u0111\u1ee7 \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3.<\/p>\n

\u2013 N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ea7n th\u1eddi gian c\u00e2n nh\u1eafc l\u00e2u v\u00e0 gi\u00e1 tr\u1ecb cao, h\u00e3y \u00e1p d\u1ee5ng AIDCAS \u0111\u1ec3 b\u1ed5 sung b\u01b0\u1edbc x\u00e2y d\u1ef1ng ni\u1ec1m tin tr\u01b0\u1edbc khi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/p>\n

\u2013 Lu\u00f4n k\u1ebft h\u1ee3p \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u \u1edf t\u1eebng giai \u0111o\u1ea1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a to\u00e0n b\u1ed9 ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

<\/p>\n<\/div>\n\n\n\n

M\u00f4 h\u00ecnh<\/th>C\u00e1c giai \u0111o\u1ea1n<\/th>Ph\u00f9 h\u1ee3p v\u1edbi<\/th><\/tr><\/thead>
AIDA<\/td>Attention \u2192 Interest \u2192 Desire \u2192 Action<\/td>Qu\u1ea3ng c\u00e1o ng\u1eafn, s\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb th\u1ea5p<\/td><\/tr>
AIDAS<\/td>Attention \u2192 Interest \u2192 Desire \u2192 Action \u2192 Satisfaction<\/td>Doanh nghi\u1ec7p ch\u00fa tr\u1ecdng CRM, loyalty<\/td><\/tr>
AIDCAS<\/td>Attention \u2192 Interest \u2192 Desire \u2192 Conviction \u2192 Action \u2192 Satisfaction<\/td>S\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb cao, d\u1ecbch v\u1ee5 B2B<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n\n

M\u00f4 h\u00ecnh AIDA \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong Digital Marketing \u2014 n\u1ebfu quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc th\u00eam b\u00e0i ng\u00e0nh Digital Marketing<\/a> \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n

6. Th\u1ecb tr\u01b0\u1eddng ngh\u1ec1 M\u00f4 h\u00ecnh AIDA trong marketing tr\u00ean CareerLink (2026)<\/h2>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ee9c tranh t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng v\u1ecb tr\u00ed m\u00f4 h\u00ecnh aida trong marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1eadp nh\u1eadt t\u1eeb CareerLink n\u0103m 2026. S\u1ed1 li\u1ec7u ph\u1ea3n \u00e1nh tin \u0111\u0103ng th\u1ef1c t\u1ebf v\u00e0 l\u00e0 tham chi\u1ebfu h\u1eefu \u00edch cho \u1ee9ng vi\u00ean \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n\n\n\n
Ch\u1ec9 s\u1ed1<\/th>D\u1eef li\u1ec7u CareerLink 2026<\/th><\/tr>\n<\/thead>\n
T\u1ed5ng s\u1ed1 tin tuy\u1ec3n d\u1ee5ng \u0111ang m\u1edf<\/strong><\/td>929 tin tuy\u1ec3n d\u1ee5ng \u0111ang m\u1edf tr\u00ean CareerLink 2026<\/td><\/tr>\n
M\u1ee9c l\u01b0\u01a1ng tham chi\u1ebfu theo c\u1ea5p b\u1eadc<\/strong><\/td>Trung b\u00ecnh:<\/strong> 13 \u2013 20 tri\u1ec7u\/th\u00e1ng
Theo c\u1ea5p b\u1eadc:<\/strong>
\u2013 Marketing junior 10\u201315 tri\u1ec7u
\u2013 Senior 20\u201335 tri\u1ec7u
\u2013 Marketing Manager 35\u201370 tri\u1ec7u\/th\u00e1ng<\/td><\/tr>\n
Top v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c tuy\u1ec3n nhi\u1ec1u<\/strong><\/td>\u0110a d\u1ea1ng v\u1ecb tr\u00ed t\u1eeb junior \u0111\u1ebfn senior \u2014 xem tin \u0111\u0103ng c\u1ee5 th\u1ec3 trong chuy\u00ean m\u1ee5c t\u01b0\u01a1ng \u1ee9ng<\/td><\/tr>\n
Khu v\u1ef1c tuy\u1ec3n d\u1ee5ng t\u1eadp trung<\/strong><\/td>TP.HCM, H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng<\/td><\/tr>\n
Doanh nghi\u1ec7p \u0111\u0103ng tuy\u1ec3n ti\u00eau bi\u1ec3u<\/strong><\/td>\u0110a d\u1ea1ng doanh nghi\u1ec7p FDI v\u00e0 n\u1ed9i \u0111\u1ecba<\/td><\/tr>\n
K\u1ef9 n\u0103ng v\u00e0 ch\u1ee9ng ch\u1ec9 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean<\/strong><\/td>\u2013 Google Ads + Meta Ads th\u00e0nh th\u1ea1o
\u2013 GA4 + Looker Studio
\u2013 Content + SEO writing
\u2013 Email marketing automation
\u2013 Performance Marketing + ROAS<\/td><\/tr>\n
Xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng 2026<\/strong><\/td>Generative AI + Performance Marketing \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i vai tr\u00f2 Marketing 2026 \u2014 k\u1ef9 n\u0103ng prompt engineering v\u00e0 ROAS analysis \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng cao h\u01a1n marketing t\u1ed5ng qu\u00e1t.<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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G\u1ee3i \u00fd t\u1eeb d\u1eef li\u1ec7u CareerLink 2026<\/strong><\/p>\n

\u2013 \u1ee8ng vi\u00ean n\u00ean \u0111\u1ed1i chi\u1ebfu k\u1ef9 n\u0103ng v\u00e0 ch\u1ee9ng ch\u1ec9 c\u00e1 nh\u00e2n v\u1edbi y\u00eau c\u1ea7u th\u1ef1c t\u1ebf trong tin \u0111\u0103ng m\u1edbi nh\u1ea5t t\u1ea1i chuy\u00ean m\u1ee5c t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

\u2013 M\u1ee9c l\u01b0\u01a1ng tr\u00ean l\u00e0 d\u1ea3i tham chi\u1ebfu \u2014 thu nh\u1eadp th\u1ef1c t\u1ebf ph\u1ee5 thu\u1ed9c quy m\u00f4 doanh nghi\u1ec7p, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 kinh nghi\u1ec7m c\u1ee5 th\u1ec3.<\/p>\n

\u2013 \u0110\u1ea7u t\u01b0 ch\u1ee9ng ch\u1ec9 chuy\u00ean ng\u00e0nh v\u00e0 ngo\u1ea1i ng\u1eef l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 v\u01b0\u1ee3t l\u00ean trung v\u1ecb l\u01b0\u01a1ng.<\/p>\n<\/div>\n\n\n

7. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n

1. M\u00f4 h\u00ecnh AIDA c\u00f3 c\u00f2n ph\u00f9 h\u1ee3p trong th\u1eddi \u0111\u1ea1i marketing s\u1ed1 kh\u00f4ng?<\/em><\/strong><\/p>\n\n\n\n

M\u00f4 h\u00ecnh AIDA v\u1eabn gi\u1eef nguy\u00ean gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00ec n\u00f3 m\u00f4 t\u1ea3 \u0111\u00fang t\u00e2m l\u00fd c\u01a1 b\u1ea3n c\u1ee7a con ng\u01b0\u1eddi khi ra quy\u1ebft \u0111\u1ecbnh. Tuy nhi\u00ean, trong b\u1ed1i c\u1ea3nh digital marketing, ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb n\u00ean k\u1ebft h\u1ee3p AIDA v\u1edbi c\u00e1c m\u00f4 h\u00ecnh b\u1ed5 sung nh\u01b0 AIDCAS ho\u1eb7c ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i \u0111a \u0111i\u1ec3m ch\u1ea1m \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang h\u00e0nh vi ti\u00eau d\u00f9ng ph\u1ee9c t\u1ea1p hi\u1ec7n nay.<\/p>\n\n\n\n

2. S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa AIDA, AIDAS v\u00e0 AIDCAS l\u00e0 g\u00ec?<\/em><\/strong><\/p>\n\n\n\n

AIDA g\u1ed3m b\u1ed1n b\u01b0\u1edbc c\u01a1 b\u1ea3n t\u1eeb thu h\u00fat \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng. AIDAS th\u00eam giai \u0111o\u1ea1n Satisfaction \u0111\u1ec3 ch\u00fa tr\u1ecdng tr\u1ea3i nghi\u1ec7m sau mua. AIDCAS b\u1ed5 sung c\u1ea3 Conviction (x\u00e2y d\u1ef1ng ni\u1ec1m tin) v\u00e0 Satisfaction, ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m c\u1ea7n th\u1eddi gian c\u00e2n nh\u1eafc d\u00e0i v\u00e0 m\u1ee9c \u0111\u1ed9 cam k\u1ebft cao t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 t\u1eebng giai \u0111o\u1ea1n trong m\u00f4 h\u00ecnh AIDA?<\/em><\/strong><\/p>\n\n\n\n

M\u1ed7i giai \u0111o\u1ea1n c\u00f3 ch\u1ec9 s\u1ed1 ri\u00eang: Attention \u0111o b\u1eb1ng l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (impression) v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn (reach), Interest theo d\u00f5i qua th\u1eddi gian tr\u00ean trang v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t (bounce rate), Desire \u0111\u00e1nh gi\u00e1 qua l\u01b0\u1ee3t th\u00eam gi\u1ecf h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin, v\u00e0 Action \u0111o b\u1eb1ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) c\u00f9ng doanh thu th\u1ef1c t\u1ebf.<\/p>\n\n\n\n

M\u00f4 h\u00ecnh AIDA<\/strong> l\u00e0 c\u00f4ng c\u1ee5 n\u1ec1n t\u1ea3ng gi\u00fap ng\u01b0\u1eddi l\u00e0m marketing x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 logic. T\u1eeb vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u1ea1o quan t\u00e2m, kh\u01a1i g\u1ee3i khao kh\u00e1t \u0111\u1ebfn th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng, m\u1ed7i giai \u0111o\u1ea1n \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 kh\u00f4ng th\u1ec3 b\u1ecf qua trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. D\u00f9 ra \u0111\u1eddi t\u1eeb cu\u1ed1i th\u1ebf k\u1ef7 19, c\u00f4ng th\u1ee9c AIDA<\/strong> v\u1eabn l\u00e0 kim ch\u1ec9 nam h\u1eefu \u00edch cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 content marketing hi\u1ec7n \u0111\u1ea1i khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p linh ho\u1ea1t v\u1edbi c\u00e1c bi\u1ebfn th\u1ec3 m\u1edf r\u1ed9ng.<\/p>\n\n\n\n

Minh An<\/strong><\/p>\n\n\n\n

B\u00e0i vi\u1ebft mang t\u00ednh ch\u1ea5t tham kh\u1ea3o. CareerLink.vn kh\u00f4ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean n\u1ed9i dung b\u00e0i vi\u1ebft.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

AIDA l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u m\u00f4 h\u00ecnh AIDA (Attention \u2013 Interest \u2013 Desire \u2013 Action) trong marketing, c\u00e1ch \u00e1p d\u1ee5ng th\u1ef1c t\u1ebf v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 AIDAS, AIDCAS.<\/p>\n","protected":false},"author":58,"featured_media":16198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[98],"class_list":["post-16154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep","tag-kien-thuc-nganh"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/16154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=16154"}],"version-history":[{"count":21,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/16154\/revisions"}],"predecessor-version":[{"id":26161,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/16154\/revisions\/26161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/16198"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=16154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=16154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=16154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}