{"id":15857,"date":"2026-03-31T14:03:38","date_gmt":"2026-03-31T07:03:38","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=15857"},"modified":"2026-07-16T13:43:46","modified_gmt":"2026-07-16T06:43:46","slug":"lead-trong-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/lead-trong-marketing-la-gi","title":{"rendered":"Lead Trong Marketing L\u00e0 G\u00ec? Ph\u00e2n Lo\u1ea1i, Quy Tr\u00ecnh V\u00e0 C\u00e1ch T\u1ea1o Lead"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi v\u00ec sao c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch marketing thu h\u00fat h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi quan t\u00e2m nh\u01b0ng l\u1ea1i ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 \u00edt th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng? C\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh l\u00e0 lead. Hi\u1ec3u \u0111\u00fang v\u1ec1 lead s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng theo c\u00e1ch th\u00f4ng minh v\u00e0 b\u1ec1n v\u1eefng h\u01a1n. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m n\u00e0y trong b\u00e0i vi\u1ebft sau nh\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/31140330\/lead-trong-marketing-la-gi-1024x559.jpg\" alt=\"\" class=\"wp-image-15930\" srcset=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/31140330\/lead-trong-marketing-la-gi-1024x559.jpg 1024w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/31140330\/lead-trong-marketing-la-gi-300x164.jpg 300w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/31140330\/lead-trong-marketing-la-gi-150x82.jpg 150w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/31140330\/lead-trong-marketing-la-gi-768x419.jpg 768w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/31140330\/lead-trong-marketing-la-gi.jpg 1408w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Lead trong marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lead trong marketing l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin ho\u1eb7c th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. H\u00e0nh \u0111\u1ed9ng \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec1n form tr\u00ean website, \u0111\u0103ng k\u00fd nh\u1eadn t\u00e0i li\u1ec7u, g\u1ecdi \u0111i\u1ec7n h\u1ecfi th\u00f4ng tin ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"background:#f8f9fa;border-left:4px solid #1565c0;padding:15px 20px;margin:20px 0;border-radius:4px;font-style:italic;color:#333;\">\n\n<p class=\"wp-block-paragraph\">Theo HubSpot, doanh nghi\u1ec7p B2B coi lead generation (quy tr\u00ecnh t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng) l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ed9 ph\u1eadn marketing, v\u1edbi 61% marketer cho r\u1eb1ng t\u1ea1o traffic v\u00e0 lead ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong c\u00f4ng vi\u1ec7c.<\/p>\n\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">2. Ph\u00e2n lo\u1ea1i lead<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u00e2n lo\u1ea1i lead gi\u00fap ph\u00f2ng marketing v\u00e0 sales \u01b0u ti\u00ean ngu\u1ed3n l\u1ef1c \u0111\u00fang ch\u1ed7, tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian cho lead ch\u01b0a s\u1eb5n s\u00e0ng mua.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c v\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng t\u1ea1i chuy\u00ean m\u1ee5c <em><strong><a href=\"https:\/\/www.careerlink.vn\/viec-lam\/tiep-thi\/136\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color:#1565c0;font-weight:600;text-decoration:underline\">vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb<\/a> <\/strong><\/em>\u0111\u1ec3 t\u00ecm c\u00e1c v\u1ecb tr\u00ed li\u00ean quan \u0111\u1ebfn lead generation v\u00e0 marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 ng\u00e0nh, b\u00e0i vi\u1ebft <strong><em><a href=\"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/nganh-digital-marketing-la-gi-hoc-nhung-gi-co-hoi-nghe-nghiep\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color:#1565c0;font-weight:600;text-decoration:underline\">ng\u00e0nh Digital Marketing<\/a><\/em><\/strong> s\u1ebd cung c\u1ea5p b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong digital marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Quy tr\u00ecnh lead generation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lead generation (t\u1ea1o lead) l\u00e0 qu\u00e1 tr\u00ecnh thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 thu th\u1eadp th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd. Quy tr\u00ecnh n\u00e0y k\u1ebft h\u1ee3p nhi\u1ec1u k\u00eanh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p, t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p (B2B hay B2C) v\u00e0 ng\u00e2n s\u00e1ch marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>Content Marketing<\/strong> \u2014 t\u1ea1o n\u1ed9i dung gi\u00e1 tr\u1ecb (blog, ebook, whitepaper, webinar) \u0111\u1ec3 thu h\u00fat \u0111\u00fang kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed5i l\u1ea5y th\u00f4ng tin li\u00ean h\u1ec7 qua m\u1eabu \u0111\u0103ng k\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>SEO (Search Engine Optimization)<\/strong> \u2014 t\u1ed1i \u01b0u website \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan, d\u1eabn traffic t\u1ef1 nhi\u00ean v\u1ec1 landing page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>Paid Advertising<\/strong> \u2014 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Google Ads, Facebook Ads, LinkedIn Ads \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 thu h\u00fat h\u1ecd nhanh ch\u00f3ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>Social Media Marketing<\/strong> \u2014 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng, \u0111\u0103ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook, LinkedIn, TikTok \u0111\u1ec3 t\u1ea1o nh\u1eadn di\u1ec7n v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>Email Marketing<\/strong> \u2014 g\u1eedi email cho kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3, cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chuy\u1ec3n t\u1eeb m\u1ee9c ch\u1ec9 t\u00ecm hi\u1ec3u (IQL) sang m\u1ee9c quan t\u00e2m v\u00e0 \u0111\u00e1nh gi\u00e1 gi\u1ea3i ph\u00e1p (MQL) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 s\u1eb5n s\u00e0ng mua h\u00e0ng (SQL).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 lead<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/22153435\/lead-trong-marketing-la-gi-2-1024x559.jpg\" alt=\"\" class=\"wp-image-21519\" srcset=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/22153435\/lead-trong-marketing-la-gi-2-1024x559.jpg 1024w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/22153435\/lead-trong-marketing-la-gi-2-300x164.jpg 300w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/22153435\/lead-trong-marketing-la-gi-2-150x82.jpg 150w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/22153435\/lead-trong-marketing-la-gi-2-768x419.jpg 768w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/22153435\/lead-trong-marketing-la-gi-2.jpg 1408w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110o l\u01b0\u1eddng ch\u00ednh x\u00e1c gi\u00fap t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch marketing v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i li\u00ean t\u1ee5c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t m\u00e0 marketer c\u1ea7n theo d\u00f5i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>CPL (Cost Per Lead):<\/strong> chi ph\u00ed trung b\u00ecnh \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2014 t\u00ednh b\u1eb1ng t\u1ed5ng chi ph\u00ed chi\u1ebfn d\u1ecbch chia cho s\u1ed1 lead thu \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>Lead-to-Customer Rate:<\/strong> t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 \u2014 ph\u1ea3n \u00e1nh ch\u1ea5t l\u01b0\u1ee3ng lead v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ed9i sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>Lead Scoring:<\/strong> h\u1ec7 th\u1ed1ng ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean h\u00e0nh vi (m\u1edf email, xem trang gi\u00e1, t\u1ea3i t\u00e0i li\u1ec7u) v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m (ng\u00e0nh, ch\u1ee9c v\u1ee5, quy m\u00f4 c\u00f4ng ty) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 sales c\u1ea7n li\u00ean h\u1ec7 ngay v\u00e0 \u0111\u00e2u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea7n theo d\u00f5i th\u00eam.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>MQL-to-SQL Rate:<\/strong> t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng marketing chuy\u1ec3n giao th\u00e0nh c\u00f4ng cho sales \u2014 \u0111o l\u01b0\u1eddng s\u1ef1 \u0111\u1ed3ng b\u1ed9 gi\u1eefa hai b\u1ed9 ph\u1eadn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>Time to Convert:<\/strong> th\u1eddi gian trung b\u00ecnh t\u1eeb khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn khi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5 \u2014 gi\u00fap d\u1ef1 b\u00e1o doanh thu v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Th\u1ecb tr\u01b0\u1eddng ngh\u1ec1 Lead trong Marketing tr\u00ean CareerLink (2026)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ee9c tranh t\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng v\u1ecb tr\u00ed lead trong marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1eadp nh\u1eadt t\u1eeb CareerLink n\u0103m 2026. S\u1ed1 li\u1ec7u ph\u1ea3n \u00e1nh tin \u0111\u0103ng th\u1ef1c t\u1ebf v\u00e0 l\u00e0 tham chi\u1ebfu h\u1eefu \u00edch cho \u1ee9ng vi\u00ean \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p.<\/p>\n\n\n\n<table class=\"has-fixed-layout\" style=\"border-collapse:collapse;width:100%;margin:20px 0;font-size:15px;border:1px solid #dee2e6\">\n<thead style=\"background:#1565c0;color:#fff\">\n<tr><th style=\"background:#1565c0;color:#fff;padding:12px 15px;text-align:left;border:1px solid #1259a7;font-weight:600\">Ch\u1ec9 s\u1ed1<\/th><th style=\"background:#1565c0;color:#fff;padding:12px 15px;text-align:left;border:1px solid #1259a7;font-weight:600\">D\u1eef li\u1ec7u CareerLink 2026<\/th><\/tr>\n<\/thead>\n<tbody>\n<tr><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#ffffff\"><strong>T\u1ed5ng s\u1ed1 tin tuy\u1ec3n d\u1ee5ng \u0111ang m\u1edf<\/strong><\/td><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#ffffff\">929 tin tuy\u1ec3n d\u1ee5ng \u0111ang m\u1edf tr\u00ean CareerLink 2026<\/td><\/tr>\n<tr><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#f0f7ff\"><strong>M\u1ee9c l\u01b0\u01a1ng tham chi\u1ebfu theo c\u1ea5p b\u1eadc<\/strong><\/td><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#f0f7ff\"><strong>Trung b\u00ecnh:<\/strong> 13 \u2013 20 tri\u1ec7u\/th\u00e1ng<br \/><strong>Theo c\u1ea5p b\u1eadc:<\/strong><br \/>\u2013 Marketing junior 10\u201315 tri\u1ec7u<br \/>\u2013 Senior 20\u201335 tri\u1ec7u<br \/>\u2013 Marketing Manager 35\u201370 tri\u1ec7u\/th\u00e1ng<\/td><\/tr>\n<tr><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#ffffff\"><strong>Top v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c tuy\u1ec3n nhi\u1ec1u<\/strong><\/td><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#ffffff\">\u0110a d\u1ea1ng v\u1ecb tr\u00ed t\u1eeb junior \u0111\u1ebfn senior \u2014 xem tin \u0111\u0103ng c\u1ee5 th\u1ec3 trong chuy\u00ean m\u1ee5c t\u01b0\u01a1ng \u1ee9ng<\/td><\/tr>\n<tr><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#f0f7ff\"><strong>Khu v\u1ef1c tuy\u1ec3n d\u1ee5ng t\u1eadp trung<\/strong><\/td><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#f0f7ff\">TP.HCM, H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng<\/td><\/tr>\n<tr><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#ffffff\"><strong>Doanh nghi\u1ec7p \u0111\u0103ng tuy\u1ec3n ti\u00eau bi\u1ec3u<\/strong><\/td><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#ffffff\">\u0110a d\u1ea1ng doanh nghi\u1ec7p FDI v\u00e0 n\u1ed9i \u0111\u1ecba<\/td><\/tr>\n<tr><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#f0f7ff\"><strong>K\u1ef9 n\u0103ng v\u00e0 ch\u1ee9ng ch\u1ec9 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean<\/strong><\/td><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#f0f7ff\">\u2013 Google Ads + Meta Ads th\u00e0nh th\u1ea1o<br \/>\u2013 GA4 + Looker Studio<br \/>\u2013 Content + SEO writing<br \/>\u2013 Email marketing automation<br \/>\u2013 Performance Marketing + ROAS<\/td><\/tr>\n<tr><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#ffffff\"><strong>Xu h\u01b0\u1edbng tuy\u1ec3n d\u1ee5ng 2026<\/strong><\/td><td style=\"padding:10px 15px;border:1px solid #dee2e6;background:#ffffff\">Generative AI + Performance Marketing \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i vai tr\u00f2 Marketing 2026 \u2014 k\u1ef9 n\u0103ng prompt engineering v\u00e0 ROAS analysis \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng cao h\u01a1n marketing t\u1ed5ng qu\u00e1t.<\/td><\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<div style=\"background:#e8f5e9;border-left:4px solid #4caf50;padding:15px 20px;margin:20px 0;border-radius:4px\">\n<p><strong>G\u1ee3i \u00fd t\u1eeb d\u1eef li\u1ec7u CareerLink 2026<\/strong><\/p>\n<p>\u2013 \u1ee8ng vi\u00ean n\u00ean \u0111\u1ed1i chi\u1ebfu k\u1ef9 n\u0103ng v\u00e0 ch\u1ee9ng ch\u1ec9 c\u00e1 nh\u00e2n v\u1edbi y\u00eau c\u1ea7u th\u1ef1c t\u1ebf trong tin \u0111\u0103ng m\u1edbi nh\u1ea5t t\u1ea1i chuy\u00ean m\u1ee5c t\u01b0\u01a1ng \u1ee9ng.<\/p>\n<p>\u2013 M\u1ee9c l\u01b0\u01a1ng tr\u00ean l\u00e0 d\u1ea3i tham chi\u1ebfu \u2014 thu nh\u1eadp th\u1ef1c t\u1ebf ph\u1ee5 thu\u1ed9c quy m\u00f4 doanh nghi\u1ec7p, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd v\u00e0 kinh nghi\u1ec7m c\u1ee5 th\u1ec3.<\/p>\n<p>\u2013 \u0110\u1ea7u t\u01b0 ch\u1ee9ng ch\u1ec9 chuy\u00ean ng\u00e0nh v\u00e0 ngo\u1ea1i ng\u1eef l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 v\u01b0\u1ee3t l\u00ean trung v\u1ecb l\u01b0\u01a1ng.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>1. Lead kh\u00e1c g\u00ec prospect?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lead l\u00e0 b\u1ea5t k\u1ef3 c\u00e1 nh\u00e2n ho\u1eb7c doanh nghi\u1ec7p n\u00e0o \u0111\u00e3 th\u1ec3 hi\u1ec7n m\u1ed9t d\u1ea5u hi\u1ec7u quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, v\u00ed d\u1ee5 nh\u01b0 \u0111i\u1ec1n form, \u0111\u0103ng k\u00fd nh\u1eadn t\u00e0i li\u1ec7u, t\u1ea3i ebook. C\u00f2n prospect l\u00e0 lead \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng cao tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng, t\u1ee9c l\u00e0 h\u1ecd \u0111\u00e3 c\u00f3 nhu c\u1ea7u th\u1ef1c s\u1ef1, ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1ee7 kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00f3i c\u00e1ch kh\u00e1c, m\u1ecdi prospect \u0111\u1ec1u t\u1eebng l\u00e0 lead, nh\u01b0ng kh\u00f4ng ph\u1ea3i m\u1ecdi lead \u0111\u1ec1u tr\u1edf th\u00e0nh prospect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>2. L\u00e0m sao \u0111\u1ec3 t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng lead?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1eadp trung v\u00e0o vi\u1ec7c nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (persona), t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n trong ph\u1ec5u mua h\u00e0ng (t\u1eeb nh\u1eadn bi\u1ebft \u2192 c\u00e2n nh\u1eafc \u2192 ra quy\u1ebft \u0111\u1ecbnh), \u0111\u1ed3ng th\u1eddi thi\u1ebft k\u1ebf form thu th\u1eadp th\u00f4ng tin h\u1ee3p l\u00fd: n\u1ebfu form qu\u00e1 ng\u1eafn, ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd th\u1ea5p; n\u1ebfu form qu\u00e1 d\u00e0i, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111i\u1ec1n s\u1ebd gi\u1ea3m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>3. Marketing hay Sales ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 lead?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u1ea3 hai, nh\u01b0ng \u1edf giai \u0111o\u1ea1n kh\u00e1c nhau. Marketing ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ea1o lead v\u00e0 ch\u0103m s\u00f3c lead \u0111\u1ebfn khi \u0111\u1ea1t \u0111\u1ee7 ti\u00eau ch\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (MQL). Sales ti\u1ebfp nh\u1eadn danh s\u00e1ch n\u00e0y v\u00e0 x\u00e1c nh\u1eadn kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u1ee7 ti\u00eau ch\u00ed \u0111\u1ec3 sales ti\u1ebfp c\u1eadn (SQL) v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. S\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa hai b\u1ed9 ph\u1eadn (g\u1ecdi l\u00e0 &#8220;smarketing&#8221;) quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 chung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lead trong marketing<\/strong> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t con s\u1ed1 m\u00e0 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i, hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1. Khi bi\u1ebft nu\u00f4i d\u01b0\u1ee1ng v\u00e0 d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00fang c\u00e1ch, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0 m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>Minh An<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o, kh\u00f4ng thay th\u1ebf t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n. Chi\u1ebfn l\u01b0\u1ee3c lead generation c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh theo \u0111\u1eb7c th\u00f9 ng\u00e0nh ngh\u1ec1 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1ef1 h\u1ecfi v\u00ec sao c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch marketing thu h\u00fat h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi quan t\u00e2m nh\u01b0ng l\u1ea1i ch\u1ec9 c\u00f3 m\u1ed9t &#8230;<\/p>\n","protected":false},"author":58,"featured_media":15930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[98],"class_list":["post-15857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep","tag-kien-thuc-nganh"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/15857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=15857"}],"version-history":[{"count":17,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/15857\/revisions"}],"predecessor-version":[{"id":26009,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/15857\/revisions\/26009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/15930"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=15857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=15857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=15857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}