{"id":1584,"date":"2022-05-23T17:15:45","date_gmt":"2022-05-23T17:15:45","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=1584"},"modified":"2026-03-25T10:23:59","modified_gmt":"2026-03-25T03:23:59","slug":"3-ao-tuong-ve-cong-viec-marketing-cua-nhung-tam-chieu-moi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/dinh-huong-nghe-nghiep\/3-ao-tuong-ve-cong-viec-marketing-cua-nhung-tam-chieu-moi","title":{"rendered":"3 \u1ea3o t\u01b0\u1edfng v\u1ec1 c\u00f4ng vi\u1ec7c Marketing c\u1ee7a nh\u1eefng \u201ct\u1ea5m chi\u1ebfu m\u1edbi\u201d"},"content":{"rendered":"\n
\"\"\/<\/figure>\n\n\n

Marketing<\/strong> – m\u1ed9t ch\u1ee9c danh ngh\u1ec1 nghi\u1ec7p nghe th\u1eadt kêu và toát lên v\u1ebb “chanh s\u1ea3” trong suy ngh\u0129 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ngoài cu\u1ed9c, \u0111\u1eb7c bi\u1ec7t là trong trí t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a nh\u1eefng s\u0129 t\u1eed chu\u1ea9n b\u1ecb b\u01b0\u1edbc vào k\u1ef3 thi \u0111\u1ea1i h\u1ecdc. Th\u1ebf nh\u01b0ng, “s\u1ed1ng trong ch\u0103n m\u1edbi bi\u1ebft ch\u0103n có r\u1eadn”, ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi trong cu\u1ed9c m\u1edbi th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ed7i lòng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi làm công vi\u1ec7c Marketing, r\u1eb1ng s\u1ef1 th\u1eadt thì cái ngh\u1ec1 này không ch\u1ec9 có v\u1ebb hào nhoáng huy hoàng nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ngh\u0129.<\/p>\n\n

V\u1eady, nh\u1eefng \u1ea3o t\u01b0\u1edfng th\u01b0\u1eddng g\u1eb7p v\u1ec1 ngh\u1ec1 marketing là gì và mu\u1ed1n tr\u1edf thành m\u1ed9t marketer (ng\u01b0\u1eddi làm marketing) th\u1ef1c th\u1ee5, b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb tâm lý nh\u01b0 th\u1ebf nào? Hãy cùng tìm hi\u1ec3u trong bài vi\u1ebft k\u1ef3 này nhé!<\/p>\n\n

Ngh\u1ec1 Marketing là gì?<\/strong><\/p>\n\n

Cách \u0111ây t\u1ea7m 10 n\u0103m, Marketing là m\u1ed9t khái ni\u1ec7m ch\u01b0a th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft t\u1edbi, \u0111\u1eb7c bi\u1ec7t là v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u1ebfn t\u1eeb vùng quê nh\u1ecf nh\u01b0 mình. Thu\u1eadt ng\u1eef Marketing lúc này ch\u1ec9 ph\u1ed5 bi\u1ebfn \u1edf nh\u1eefng thành ph\u1ed1 l\u1edbn ho\u1eb7c \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn b\u1edfi l\u1edbp tr\u1ebb thu\u1ed9c thành ph\u1ea7n gia \u0111ình khá gi\u1ea3, có \u0111i\u1ec1u ki\u1ec7n ra n\u01b0\u1edbc ngoài du h\u1ecdc. Theo \u0111ám b\u1ea1n mình k\u1ec3 l\u1ea1i thì Marketing là m\u1ed9t chuyên ngành r\u1ea5t “hot”, r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng \u0111\u1ed1i v\u1edbi các du h\u1ecdc sinh th\u1eddi b\u1ea5y gi\u1edd.<\/p>\n\n

Nói m\u1ed9t cách d\u1ec5 hi\u1ec3u thì công vi\u1ec7c Marketing là m\u1ed9t chu\u1ed7i nh\u1eefng ho\u1ea1t \u0111\u1ed9ng, nh\u1eefng ph\u01b0\u01a1ng pháp \u0111\u1ec3 giúp s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, qua \u0111ó \u0111\u01b0a nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn tay khách hàng thay vì b\u1ecb nhân lo\u1ea1i quên lãng.<\/p>\n\n

“Có nhi\u1ec1u \u1ea3o t\u01b0\u1edfng v\u1ec1 công vi\u1ec7c Marketing mà n\u1ebfu m\u1eafc ph\u1ea3i, b\u1ea1n s\u1ebd ng\u0103n c\u1ea3n b\u1ea3n thân g\u1eb7t hái \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ebft qu\u1ea3 tích c\u1ef1c.”<\/strong><\/em><\/p>\n\n

\u1ea2o t\u01b0\u1edfng 1: Tin t\u01b0\u1edfng r\u1eb1ng ch\u1ec9 c\u1ea7n h\u1ecdc gi\u1ecfi, ra tr\u01b0\u1eddng \u1eaft thành marketer gi\u1ecfi<\/strong><\/p>\n\n

Ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i th\u01b0\u1eddng m\u1eafc “c\u0103n b\u1ec7nh” t\u1ef1 tin thái quá, cho r\u1eb1ng mình là m\u1ed9t, là riêng, là th\u1ee9 nh\u1ea5t. \u0110\u1eb7c bi\u1ec7t là nh\u1eefng b\u1ea1n t\u1ed1t nghi\u1ec7p nh\u1eefng ngôi tr\u01b0\u1eddng danh ti\u1ebfng th\u01b0\u1eddng cho r\u1eb1ng mình \u0111ã hi\u1ec3u rõ m\u1ecdi khía c\u1ea1nh c\u1ee7a Marketing và hoàn toàn có th\u1ec3 tr\u1edf thành m\u1ed9t marketer gi\u1ecfi.<\/p>\n\n

Th\u1ef1c t\u1ebf thì: cu\u1ed9c s\u1ed1ng s\u1ebd t\u1eb7ng b\u1ea1n m\u1ed9t cú b\u1ea1t tai \u0111au \u0111i\u1ebfng vì b\u1ea1n b\u1ed7ng d\u01b0ng nh\u1eadn ra mình ch\u1eb3ng là ai gi\u1eefa cu\u1ed9c \u0111\u1eddi này. Ki\u1ebfn th\u1ee9c mình có ch\u1ec9 nh\u01b0 h\u1ea1t cát gi\u1eefa sa m\u1ea1c, gi\u1ecdt n\u01b0\u1edbc gi\u1eefa bi\u1ec3n \u0110ông, c\u0103n b\u1ea3n ch\u1eb3ng có \u0111\u1ea5t d\u1ee5ng võ. K\u1ebf ho\u1ea1ch Marketing \u1edf công ty c\u1ee7a b\u1ea1n s\u1ebd không r\u1eadp khuôn theo b\u1ea5t c\u1ee9 ki\u1ec3u m\u1eabu nào b\u1ea1n \u0111ã t\u1eebng \u0111\u01b0\u1ee3c h\u1ecdc mà yêu c\u1ea7u b\u1ea1n ph\u1ea3i c\u0103n c\u1ee9 vào tình hình kinh doanh th\u1ef1c ti\u1ec5n và s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a ra các chi\u1ebfn l\u01b0\u1ee3c hoàn toàn khác bi\u1ec7t.<\/p>\n\n

\u1ea2o t\u01b0\u1edfng 2: Ngh\u0129 r\u1eb1ng làm công vi\u1ec7c Marketing là ch\u1ec9 lên k\u1ebf ho\u1ea1ch<\/strong><\/p>\n\n

B\u1ea1n t\u01b0\u1edfng t\u01b0\u1ee3ng marketer là planner (ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch, lên chi\u1ebfn l\u01b0\u1ee3c marketing)? S\u1ef1 th\u1ef1c thì: marketer là nguyên phòng marketing.<\/p>\n\n

Nghe có v\u1ebb sai sai so v\u1edbi nh\u1eefng gì b\u1ea1n \u0111\u01b0\u1ee3c h\u1ecdc \u0111úng không nào? Nh\u01b0ng \u0111ó hoàn toàn là s\u1ef1 th\u1ef1c. Tuy v\u1ecb trí b\u1ea1n \u1ee9ng tuy\u1ec3n là marketer nh\u01b0ng s\u1ebfp c\u1ee7a b\u1ea1n s\u1ebd yêu c\u1ea7u b\u1ea1n v\u1eeba bi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch, v\u1eeba bi\u1ebft t\u1ea1o n\u1ed9i dung, v\u1eeba bi\u1ebft thi\u1ebft k\u1ebf, v\u1eeba bi\u1ebft quay và ch\u1ec9nh s\u1eeda video, v\u1eeba bi\u1ebft ch\u1ea1y qu\u1ea3ng cáo, v\u1eeba bi\u1ebft ch\u1ecdn quà khuy\u1ebfn mãi, th\u1eadm chí có \u0111ôi khi còn ph\u1ea3i bi\u1ebft SEO n\u1eefa.<\/p>\n\n

\u1ede các doanh nghi\u1ec7p có quy mô nh\u1ecf, b\u1ea1n hoàn toàn có th\u1ec3 tr\u1edf thành “mama t\u1ed5ng qu\u1ea3n” c\u1ee7a phòng Marketing và ph\u1ea3i v\u1eadt l\u1ed9n v\u1edbi \u0111\u1ee7 th\u1ee9 trên \u0111\u1eddi b\u1edfi vì “\u0110ó là nh\u1eefng công vi\u1ec7c nhân viên Marketing ph\u1ea3i làm mà?” – s\u1ebfp b\u1ea1n th\u1ecf th\u1ebb.<\/p>\n\n

\u1ea2o t\u01b0\u1edfng 3: Làm marketing s\u1ebd “trên c\u01a1” ng\u01b0\u1eddi khác<\/strong><\/p>\n\n

M\u1ed9t s\u1ed1 b\u1ea1n cho r\u1eb1ng, Marketing là v\u1ecb trí quan tr\u1ecdng b\u1eadc nh\u1ea5t trong công ty, h\u1eb3n nhiên s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 coi tr\u1ecdng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, suy ngh\u0129 \u0111ó vô hình trung khi\u1ebfn trong lòng b\u1ea1n n\u1ea3y sinh m\u1ed9t chút cao ng\u1ea1o.<\/p>\n\n

Th\u1ef1c t\u1ebf thì: Có \u0111ôi khi, b\u1ea1n ch\u1eb3ng khác nào m\u1ed9t chân sai v\u1eb7t. Có lúc ng\u01b0\u1eddi ta th\u1ea5y b\u1ea1n \u0103n v\u1eadn sang ch\u1ea3nh, ng\u1ed3i v\u1eaft v\u1ebbo sau bàn làm vi\u1ec7c, có lúc ng\u01b0\u1eddi ta b\u1eaft g\u1eb7p b\u1ea1n nh\u1ebfch nhác ch\u1ea1y \u0111ôn ch\u1ea1y \u0111áo v\u1edbi \u0111\u1ee7 th\u1ee9 v\u1eadt d\u1ee5ng l\u1ec9nh k\u1ec9nh trên tay: lúc thì máy \u1ea3nh, lúc thì banner, khi thì standee, có lúc l\u1ea1i là \u0111\u1ed1ng v\u1eadt t\u01b0 cho m\u1ed9t s\u1ef1 ki\u1ec7n nào \u0111ó mà công ty b\u1ea1n s\u1eafp s\u1eeda t\u1ed5 ch\u1ee9c.<\/p>\n\n

Ch\u01b0a h\u1ebft, b\u1ea1n còn có th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c vô s\u1ed1 phàn nàn t\u1eeb phòng kinh doanh. “Tháng này doanh s\u1ed1 \u0111i xu\u1ed1ng, không có khách là do marketing làm \u0103n chán quá”, “Em xem \u0111\u1ed5i quà khuy\u1ebfn mãi \u0111i, khách không thích”… là nh\u1eefng câu quá \u0111\u1ed7i quen thu\u1ed9c mà nhi\u1ec1u lúc không nghe ch\u1eafc b\u1ea1n l\u1ea1i c\u1ea3m th\u1ea5y tr\u1ed1ng v\u1eafng l\u1ea1 th\u01b0\u1eddng.<\/p>\n\n

Nói tóm l\u1ea1i, b\u1ea1n nào ph\u1ea3i là lãnh \u0111\u1ea1o c\u1ee7a ai, làm sao b\u1ea1n có th\u1ec3 “trên c\u01a1” ng\u01b0\u1eddi khác?<\/p>\n\n

Th\u1ebf gi\u1edbi c\u1ee7a ng\u01b0\u1eddi tr\u01b0\u1edfng thành không ch\u1ec9 có màu h\u1ed3ng nh\u01b0 trong t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a các b\u1ea1n h\u1ecdc sinh, sinh viên. Trong khái ni\u1ec7m c\u1ee7a ng\u01b0\u1eddi tr\u01b0\u1edfng thành không có chuy\u1ec7n ch\u1ecdn ngh\u1ec1 theo phong trào mà ch\u1ec9 có s\u1ef1 phù h\u1ee3p và n\u0103ng l\u1ef1c \u0111áp \u1ee9ng c\u1ee7a b\u1ea3n thân. N\u1ebfu b\u1ea1n ch\u01b0a s\u1eb5n sàng \u0111\u1ec3 tr\u1edf thành m\u1ed9t ng\u01b0\u01a1ì \u0111a-zi-n\u0103ng, có th\u1ec3 hoàn thành t\u1ed1t m\u1ecdi công vi\u1ec7c s\u1ebfp giao phó mà không h\u1ec1 phàn nàn hay c\u1ed1 g\u1eafng ph\u1ea3n bi\u1ec7n r\u1eb1ng “\u0110ó không ph\u1ea3i vi\u1ec7c c\u1ee7a em” thì t\u1ed1t nh\u1ea5t \u0111\u1eebng bao gi\u1edd ch\u1ecdn công vi\u1ec7c Marketing ch\u1ec9 vì ch\u1ea1y theo “m\u1ed1t”.<\/p>\n\n

Mong mu\u1ed1n \u0111\u01b0\u1ee3c làm vi\u1ec7c \u0111úng theo chuyên môn không sai nh\u01b0ng c\u1ea7n nh\u1edb, h\u1ecdc thêm nhi\u1ec1u k\u1ef9 n\u0103ng không bao gi\u1edd là m\u1ed9t ý ki\u1ebfn t\u1ec7. Bi\u1ebft càng nhi\u1ec1u s\u1ebd càng có l\u1ee3i cho t\u01b0\u01a1ng lai s\u1ef1 nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1edbi công vi\u1ec7c Marketing. Vì v\u1eady, ng\u1eebng than vãn và hãy dành th\u1eddi gian \u0111ó \u0111\u1ec3 h\u1ecdc h\u1ecfi th\u1eadt nhi\u1ec1u nhé!<\/p>\n\n

Trang \u0110oàn<\/strong><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Marketing – m\u1ed9t ch\u1ee9c danh ngh\u1ec1 nghi\u1ec7p nghe th\u1eadt kêu và toát lên v\u1ebb “chanh s\u1ea3” trong suy ngh\u0129 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ngoài cu\u1ed9c, \u0111\u1eb7c …<\/p>\n","protected":false},"author":58,"featured_media":6148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dinh-huong-nghe-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/1584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=1584"}],"version-history":[{"count":1,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/1584\/revisions"}],"predecessor-version":[{"id":2036,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/1584\/revisions\/2036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/6148"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=1584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=1584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=1584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}