{"id":15755,"date":"2026-03-30T12:10:25","date_gmt":"2026-03-30T05:10:25","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=15755"},"modified":"2026-07-16T13:43:54","modified_gmt":"2026-07-16T06:43:54","slug":"market-research-la-gi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/market-research-la-gi","title":{"rendered":"Market Research L\u00e0 G\u00ec? Quy Tr\u00ecnh, Ph\u01b0\u01a1ng Ph\u00e1p V\u00e0 C\u01a1 H\u1ed9i Vi\u1ec7c L\u00e0m"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 quy\u1ebft \u0111\u1ecbnh kinh doanh quan tr\u1ecdng n\u00e0o, t\u1eeb ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ebfn m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u1ec1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do <strong>market research<\/strong> (nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng) tr\u1edf th\u00e0nh ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ecdi t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/30121017\/market-research-la-gi-1024x559.jpg\" alt=\"Market Research L\u00e0 G\u00ec\" class=\"wp-image-15810\" srcset=\"https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/30121017\/market-research-la-gi-1024x559.jpg 1024w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/30121017\/market-research-la-gi-300x164.jpg 300w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/30121017\/market-research-la-gi-150x82.jpg 150w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/30121017\/market-research-la-gi-768x419.jpg 768w, https:\/\/cl-wpml.careerlink.vn\/cam-nang-viec-lam\/wp-content\/uploads\/2026\/03\/30121017\/market-research-la-gi.jpg 1408w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Market Research L\u00e0 G\u00ec<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Market research l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Market research hay nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 bi\u1ebft m\u1ecdi ng\u01b0\u1eddi c\u1ea7n g\u00ec, th\u00edch g\u00ec, v\u00e0 c\u01a1 h\u1ed9i n\u00e0o c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p b\u00e1n h\u00e0ng t\u1ed1t h\u01a1n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u (data-driven decision) thay v\u00ec ph\u1ecfng \u0111o\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi b\u1ed9 ph\u1eadn n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c thu\u00ea ngo\u00e0i cho c\u00e1c c\u00f4ng ty chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u. \u1ede Vi\u1ec7t Nam, c\u00e1c doanh nghi\u1ec7p l\u1edbn trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh, ng\u00e2n h\u00e0ng v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u00e0 nh\u00f3m s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 market research th\u01b0\u1eddng xuy\u00ean nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Theo Hi\u1ec7p h\u1ed9i Nghi\u00ean c\u1ee9u Th\u1ecb tr\u01b0\u1eddng Th\u1ebf gi\u1edbi (ESOMAR), ng\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111\u1ea1t gi\u00e1 tr\u1ecb h\u01a1n 130 t\u1ef7 USD, trong \u0111\u00f3 khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t nh\u1edd s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a kinh t\u1ebf s\u1ed1.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f9y v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t ho\u1eb7c k\u1ebft h\u1ee3p nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u. Vi\u1ec7c hi\u1ec3u r\u00f5 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a t\u1eebng ph\u01b0\u01a1ng ph\u00e1p gi\u00fap nh\u00e0 nghi\u00ean c\u1ee9u thi\u1ebft k\u1ebf d\u1ef1 \u00e1n hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c v\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng t\u1ea1i chuy\u00ean m\u1ee5c <strong><em><a href=\"https:\/\/www.careerlink.vn\/viec-lam\/tiep-thi\/136\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color:#1565c0;font-weight:600;text-decoration:underline\">vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb<\/a><\/em><\/strong> \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 cho v\u1ecb tr\u00ed Market Researcher t\u1ea1i c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Market research l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb kinh doanh \u2014 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam t\u1ea1i b\u00e0i vi\u1ebft <strong><em><a href=\"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/nganh-quan-tri-kinh-doanh-la-gi-ra-truong-lam-gi\" target=\"_blank\" rel=\"noreferrer noopener\" style=\"color:#1565c0;font-weight:600;text-decoration:underline\">ng\u00e0nh qu\u1ea3n tr\u1ecb kinh doanh<\/a><\/em><\/strong> \u0111\u1ec3 hi\u1ec3u r\u1ed9ng h\u01a1n v\u1ec1 c\u00e1c c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p trong nh\u00f3m ng\u00e0nh n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Quy tr\u00ecnh th\u1ef1c hi\u1ec7n m\u1ed9t d\u1ef1 \u00e1n market research<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ti\u00eau chu\u1ea9n th\u01b0\u1eddng \u0111i qua 5 b\u01b0\u1edbc ch\u00ednh, t\u1eeb x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 \u0111\u1ebfn tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3. M\u1ed7i b\u01b0\u1edbc \u0111\u1ec1u c\u00f3 vai tr\u00f2 ri\u00eang v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng k\u1ebft lu\u1eadn cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>B\u01b0\u1edbc 1 \u2014 X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u (Define the Problem):<\/strong> \u0110\u1eb7t c\u00e2u h\u1ecfi r\u00f5 r\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi, v\u00ed d\u1ee5 &#8220;Kh\u00e1ch h\u00e0ng 25\u201335 tu\u1ed5i \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi?&#8221; ho\u1eb7c &#8220;Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t t\u1ea1i TP.HCM l\u00e0 bao nhi\u00eau?&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>B\u01b0\u1edbc 2 \u2014 Thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u (Research Design):<\/strong> Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p (\u0111\u1ecbnh t\u00ednh\/\u0111\u1ecbnh l\u01b0\u1ee3ng), x\u00e1c \u0111\u1ecbnh m\u1eabu kh\u1ea3o s\u00e1t, x\u00e2y d\u1ef1ng b\u1ea3ng c\u00e2u h\u1ecfi ho\u1eb7c guide ph\u1ecfng v\u1ea5n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>B\u01b0\u1edbc 3 \u2014 Thu th\u1eadp d\u1eef li\u1ec7u (Data Collection):<\/strong> Tri\u1ec3n khai kh\u1ea3o s\u00e1t online (SurveyMonkey, Google Forms, Qualtrics), ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp ho\u1eb7c thu th\u1eadp d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p t\u1eeb b\u00e1o c\u00e1o ng\u00e0nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>B\u01b0\u1edbc 4 \u2014 Ph\u00e2n t\u00edch d\u1eef li\u1ec7u (Data Analysis):<\/strong> S\u1eed d\u1ee5ng SPSS, Excel, Python ho\u1eb7c Power BI \u0111\u1ec3 x\u1eed l\u00fd th\u1ed1ng k\u00ea, t\u00ecm ra xu h\u01b0\u1edbng v\u00e0 m\u1ed1i t\u01b0\u01a1ng quan trong d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 <strong>B\u01b0\u1edbc 5 \u2014 Tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 (Reporting):<\/strong> T\u1ed5ng h\u1ee3p insight th\u00e0nh b\u00e1o c\u00e1o d\u1ec5 hi\u1ec3u k\u00e8m \u0111\u1ec1 xu\u1ea5t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 cho ban l\u00e3nh \u0111\u1ea1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To\u00e0n b\u1ed9 quy tr\u00ecnh c\u00f3 th\u1ec3 k\u00e9o d\u00e0i t\u1eeb 2 tu\u1ea7n \u0111\u1ebfn 3 th\u00e1ng t\u00f9y quy m\u00f4 d\u1ef1 \u00e1n v\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. K\u1ef9 n\u0103ng c\u1ea7n c\u00f3 v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 tr\u1edf th\u00e0nh Market Researcher (Chuy\u00ean vi\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng), \u1ee9ng vi\u00ean c\u1ea7n n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u1ec1 th\u1ed1ng k\u00ea, t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 k\u1ef9 n\u0103ng tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u. C\u00e1c ng\u00e0nh \u0111\u00e0o t\u1ea1o ph\u00f9 h\u1ee3p g\u1ed3m Marketing, Qu\u1ea3n tr\u1ecb kinh doanh (Business Administration), Th\u1ed1ng k\u00ea (Statistics), Kinh t\u1ebf h\u1ecdc (Economics) ho\u1eb7c T\u00e2m l\u00fd h\u1ecdc (Psychology).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 K\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u2014 th\u00e0nh th\u1ea1o Excel n\u00e2ng cao, SPSS ho\u1eb7c Python cho ph\u00e2n t\u00edch th\u1ed1ng k\u00ea l\u00e0 y\u00eau c\u1ea7u c\u01a1 b\u1ea3n t\u1ea1i h\u1ea7u h\u1ebft c\u00f4ng ty nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 K\u1ef9 n\u0103ng vi\u1ebft b\u00e1o c\u00e1o \u2014 tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3 ph\u1ee9c t\u1ea1p th\u00e0nh insight d\u1ec5 hi\u1ec3u, k\u00e8m bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan v\u00e0 \u0111\u1ec1 xu\u1ea5t h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 T\u01b0 duy ph\u1ea3n bi\u1ec7n (Critical Thinking) \u2014 \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111\u00fang, nh\u1eadn di\u1ec7n bias trong d\u1eef li\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 tin c\u1eady c\u1ee7a ngu\u1ed3n th\u00f4ng tin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 K\u1ef9 n\u0103ng giao ti\u1ebfp \u2014 kh\u1ea3 n\u0103ng thuy\u1ebft tr\u00ecnh tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng ho\u1eb7c ban l\u00e3nh \u0111\u1ea1o, gi\u1ea3i th\u00edch k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ec1 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p, Market Researcher c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u chuy\u00ean nghi\u1ec7p ho\u1eb7c b\u1ed9 ph\u1eadn Consumer Insights, Brand Strategy t\u1ea1i doanh nghi\u1ec7p, ng\u00e2n h\u00e0ng v\u00e0 c\u00f4ng ty c\u00f4ng ngh\u1ec7. L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn \u0111i\u1ec3n h\u00ecnh: Research Executive \u2192 Senior Researcher \u2192 Research Manager \u2192 Head of Consumer Insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>1. Market research kh\u00e1c marketing research \u1edf \u0111i\u1ec3m n\u00e0o?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Market research t\u1eadp trung v\u00e0o vi\u1ec7c hi\u1ec3u th\u1ecb tr\u01b0\u1eddng (quy m\u00f4, xu h\u01b0\u1edbng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau), trong khi marketing research c\u00f3 ph\u1ea1m vi r\u1ed9ng h\u01a1n, bao g\u1ed3m c\u1ea3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, nghi\u00ean c\u1ee9u gi\u00e1, ph\u00e2n ph\u1ed1i v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Trong th\u1ef1c t\u1ebf, hai thu\u1eadt ng\u1eef th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng thay th\u1ebf cho nhau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>2. Fresher kh\u00f4ng chuy\u00ean marketing c\u00f3 \u1ee9ng tuy\u1ec3n Market Researcher \u0111\u01b0\u1ee3c kh\u00f4ng?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 th\u1ec3. Nhi\u1ec1u c\u00f4ng ty nghi\u00ean c\u1ee9u tuy\u1ec3n fresher t\u1eeb c\u00e1c ng\u00e0nh Th\u1ed1ng k\u00ea, X\u00e3 h\u1ed9i h\u1ecdc, T\u00e2m l\u00fd h\u1ecdc v\u00ec n\u1ec1n t\u1ea3ng ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn nghi\u00ean c\u1ee9u v\u1eefng. Quan tr\u1ecdng l\u00e0 \u1ee9ng vi\u00ean th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c k\u1ef9 n\u0103ng ph\u00e2n t\u00edch v\u00e0 t\u01b0 duy logic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>3. M\u1ee9c l\u01b0\u01a1ng Market Researcher t\u1ea1i Vi\u1ec7t Nam ra sao?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fresher t\u1ea1i c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u01b0\u1eddng nh\u1eadn 10\u201315 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng. Sau 3\u20135 n\u0103m kinh nghi\u1ec7m, m\u1ee9c l\u01b0\u01a1ng c\u00f3 th\u1ec3 \u0111\u1ea1t 20\u201335 tri\u1ec7u \u0111\u1ed3ng t\u00f9y v\u1ecb tr\u00ed v\u00e0 c\u00f4ng ty. T\u1ea1i c\u00e1c t\u1eadp \u0111o\u00e0n FMCG \u0111a qu\u1ed1c gia, m\u1ee9c l\u01b0\u01a1ng cho Senior Researcher\/Insights Manager c\u00f3 th\u1ec3 cao h\u01a1n \u0111\u00e1ng k\u1ec3, ph\u1ee5 thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c v\u00e0 quy m\u00f4 tr\u00e1ch nhi\u1ec7m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n \u0111ang c\u00e2n nh\u1eafc ngh\u1ec1 nghi\u1ec7p trong kinh doanh, marketing hay kh\u1edfi nghi\u1ec7p, <strong>Market research<\/strong> ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 b\u1ea1n hi\u1ec3u c\u00e1ch th\u1ecb tr\u01b0\u1eddng v\u1eadn h\u00e0nh, nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng c\u01a1 h\u1ed9i ti\u1ec1m \u1ea9n. H\u00e3y b\u1eaft \u0111\u1ea7u kh\u00e1m ph\u00e1 v\u00e0 r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng Market research ngay h\u00f4m nay. M\u1ed7i b\u01b0\u1edbc t\u00ecm hi\u1ec3u s\u1ebd gi\u00fap b\u1ea1n t\u1ef1 tin h\u01a1n, n\u1eafm b\u1eaft c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u00e0 bi\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh th\u00e0nh th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><strong>Minh An<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o, kh\u00f4ng thay th\u1ebf t\u01b0 v\u1ea5n chuy\u00ean m\u00f4n. Th\u00f4ng tin v\u1ec1 m\u1ee9c l\u01b0\u01a1ng v\u00e0 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y th\u1eddi \u0111i\u1ec3m v\u00e0 doanh nghi\u1ec7p.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 quy\u1ebft \u0111\u1ecbnh kinh doanh quan tr\u1ecdng n\u00e0o, t\u1eeb ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ebfn m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, doanh &#8230;<\/p>\n","protected":false},"author":58,"featured_media":15810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[98],"class_list":["post-15755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep","tag-kien-thuc-nganh"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/15755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=15755"}],"version-history":[{"count":6,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/15755\/revisions"}],"predecessor-version":[{"id":26015,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/15755\/revisions\/26015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/15810"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=15755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=15755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=15755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}