{"id":14161,"date":"2026-03-13T14:47:02","date_gmt":"2026-03-13T07:47:02","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=14161"},"modified":"2026-10-30T14:26:50","modified_gmt":"2026-10-30T07:26:50","slug":"ky-nang-thuyet-phuc-la-gi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/goc-ky-nang\/ky-nang-thuyet-phuc-la-gi","title":{"rendered":"K\u1ef9 N\u0103ng Thuy\u1ebft Ph\u1ee5c L\u00e0 G\u00ec? C\u00e1ch R\u00e8n Luy\u1ec7n Hi\u1ec7u Qu\u1ea3 Trong C\u00f4ng Vi\u1ec7c"},"content":{"rendered":"

Trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1ea1nh tranh ng\u00e0y nay, kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 ph\u00e2n bi\u1ec7t ng\u01b0\u1eddi th\u00e0nh c\u00f4ng v\u00e0 ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng. K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c<\/strong> \u2014 hay c\u00f2n g\u1ecdi l\u00e0 Persuasion Skills \u2014 kh\u00f4ng ch\u1ec9 l\u00e0 “n\u00f3i cho hay” m\u00e0 l\u00e0 m\u1ed9t n\u0103ng l\u1ef1c t\u1ed5ng h\u1ee3p g\u1ed3m t\u01b0 duy, c\u1ea3m x\u00fac v\u00e0 chi\u1ebfn l\u01b0\u1ee3c giao ti\u1ebfp. B\u00e0i vi\u1ebft n\u00e0y ph\u00e2n t\u00edch t\u1eeb n\u1ec1n t\u1ea3ng l\u00fd thuy\u1ebft \u0111\u1ebfn \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng n\u00e0y m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng.<\/p>\n

\"K\u1ef9<\/figure>\n
\nT\u1ed5ng quan: K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c (Persuasion Skills)<\/strong>\n

\u2013 Persuasion Skills l\u00e0 kh\u1ea3 n\u0103ng tr\u00ecnh b\u00e0y l\u1eadp lu\u1eadn, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi kh\u00e1c m\u1ed9t c\u00e1ch c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n

\u2013 N\u1ec1n t\u1ea3ng l\u00fd thuy\u1ebft g\u1ed3m: m\u00f4 h\u00ecnh Ethos-Pathos-Logos c\u1ee7a Aristotle v\u00e0 6 nguy\u00ean t\u1eafc thuy\u1ebft ph\u1ee5c c\u1ee7a Robert Cialdini trong cu\u1ed1n “Influence: The Psychology of Persuasion” (1984).<\/p>\n

\u2013 K\u1ef9 n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong b\u00e1n h\u00e0ng, marketing, qu\u1ea3n l\u00fd, \u0111\u00e0m ph\u00e1n v\u00e0 l\u00e3nh \u0111\u1ea1o t\u1ed5 ch\u1ee9c.<\/p>\n

\u2013 R\u00e8n luy\u1ec7n \u0111\u01b0\u1ee3c th\u00f4ng qua th\u1ef1c h\u00e0nh giao ti\u1ebfp, h\u1ecdc ph\u1ea3n bi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n tr\u00ed tu\u1ec7 c\u1ea3m x\u00fac (EQ).<\/p>\n<\/div>\n

1. K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c l\u00e0 g\u00ec?<\/h2>\n

K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c (Persuasion Skills) l\u00e0 n\u0103ng l\u1ef1c s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef, l\u1eadp lu\u1eadn v\u00e0 c\u1ea3m x\u00fac \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c, th\u00e1i \u0111\u1ed9 ho\u1eb7c h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi kh\u00e1c \u2014 v\u1edbi \u0111i\u1ec1u ki\u1ec7n ng\u01b0\u1eddi nghe t\u1ef1 nguy\u1ec7n ti\u1ebfp nh\u1eadn. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng so v\u1edbi \u00e9p bu\u1ed9c ho\u1eb7c thao t\u00fang: thuy\u1ebft ph\u1ee5c d\u1ef1a tr\u00ean l\u00fd do ch\u00ednh \u0111\u00e1ng v\u00e0 t\u00f4n tr\u1ecdng quy\u1ec1n l\u1ef1a ch\u1ecdn c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng.<\/p>\n

Tri\u1ebft gia Aristotle l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean h\u1ec7 th\u1ed1ng h\u00f3a ngh\u1ec7 thu\u1eadt thuy\u1ebft ph\u1ee5c trong t\u00e1c ph\u1ea9m “Rhetoric” (kho\u1ea3ng 350 TCN), v\u1edbi m\u00f4 h\u00ecnh ba tr\u1ee5 c\u1ed9t v\u1eabn c\u00f2n gi\u00e1 tr\u1ecb \u0111\u1ebfn ng\u00e0y nay:<\/p>\n

\n\n\n\n\n\n\n\n
Tr\u1ee5 c\u1ed9t<\/th>\nT\u00ean g\u1ed1c (Hy L\u1ea1p)<\/th>\n\u00dd ngh\u0129a<\/th>\nV\u00ed d\u1ee5 \u1ee9ng d\u1ee5ng<\/th>\n<\/tr>\n<\/thead>\n
Uy t\u00edn \/ \u0110\u1ea1o \u0111\u1ee9c<\/td>\nEthos<\/td>\nX\u00e2y d\u1ef1ng ni\u1ec1m tin qua n\u0103ng l\u1ef1c v\u00e0 t\u00ednh ch\u00ednh tr\u1ef1c<\/td>\nChuy\u00ean gia d\u1eabn ch\u1ee9ng kinh nghi\u1ec7m th\u1ef1c t\u1ebf<\/td>\n<\/tr>\n
C\u1ea3m x\u00fac<\/td>\nPathos<\/td>\nK\u1ebft n\u1ed1i v\u1edbi c\u1ea3m x\u00fac v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi nghe<\/td>\nK\u1ec3 c\u00e2u chuy\u1ec7n kh\u00e1ch h\u00e0ng th\u1eadt, t\u1ea1o \u0111\u1ed3ng c\u1ea3m<\/td>\n<\/tr>\n
L\u00fd l\u1ebd \/ Logic<\/td>\nLogos<\/td>\nL\u1eadp lu\u1eadn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, b\u1eb1ng ch\u1ee9ng, suy lu\u1eadn<\/td>\nTr\u00ecnh b\u00e0y s\u1ed1 li\u1ec7u, case study, ph\u00e2n t\u00edch ROI<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Trong th\u1ebf k\u1ef7 20, nh\u00e0 t\u00e2m l\u00fd h\u1ecdc x\u00e3 h\u1ed9i Robert Cialdini \u0111\u00e3 m\u1edf r\u1ed9ng n\u1ec1n t\u1ea3ng n\u00e0y qua cu\u1ed1n s\u00e1ch kinh \u0111i\u1ec3n “Influence: The Psychology of Persuasion”<\/em> (1984) \u2014 m\u1ed9t trong nh\u1eefng c\u00f4ng tr\u00ecnh nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn nhi\u1ec1u nh\u1ea5t trong l\u0129nh v\u1ef1c marketing v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng. C\u00f2n \u1edf g\u00f3c \u0111\u1ed9 th\u1ef1c h\u00e0nh giao ti\u1ebfp h\u00e0ng ng\u00e0y, Dale Carnegie v\u1edbi “How to Win Friends and Influence People”<\/em> (1936) \u0111\u1eb7t tr\u1ecdng t\u00e2m v\u00e0o vi\u1ec7c th\u1ea5u hi\u1ec3u nhu c\u1ea7u \u0111\u1ed1i ph\u01b0\u01a1ng tr\u01b0\u1edbc khi tr\u00ecnh b\u00e0y quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh.<\/p>\n

2. 6 nguy\u00ean t\u1eafc thuy\u1ebft ph\u1ee5c c\u1ee7a Cialdini<\/h2>\n

Robert Cialdini x\u00e1c \u0111\u1ecbnh s\u00e1u nguy\u00ean t\u1eafc t\u00e2m l\u00fd c\u1ed1t l\u00f5i chi ph\u1ed1i quy\u1ebft \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi. Hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng \u0111\u00fang s\u00e1u nguy\u00ean t\u1eafc n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng l\u1eadp lu\u1eadn thuy\u1ebft ph\u1ee5c h\u01a1n trong m\u1ecdi t\u00ecnh hu\u1ed1ng \u2014 t\u1eeb cu\u1ed9c h\u1ecdp n\u1ed9i b\u1ed9 \u0111\u1ebfn \u0111\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng.<\/p>\n

\nL\u01b0u \u00fd quan tr\u1ecdng khi v\u1eadn d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc Cialdini<\/strong>\n

\u2013 S\u00e1u nguy\u00ean t\u1eafc n\u00e0y m\u00f4 t\u1ea3 c\u01a1 ch\u1ebf t\u00e2m l\u00fd t\u1ef1 nhi\u00ean c\u1ee7a con ng\u01b0\u1eddi, kh\u00f4ng ph\u1ea3i c\u00f4ng c\u1ee5 thao t\u00fang.<\/p>\n

\u2013 V\u1eadn d\u1ee5ng sai m\u1ee5c \u0111\u00edch (t\u1ea1o khan hi\u1ebfm gi\u1ea3, b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i b\u1ecba \u0111\u1eb7t) c\u00f3 th\u1ec3 g\u00e2y m\u1ea5t uy t\u00edn nghi\u00eam tr\u1ecdng v\u00e0 vi ph\u1ea1m \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p.<\/p>\n

\u2013 Hi\u1ec7u qu\u1ea3 thuy\u1ebft ph\u1ee5c d\u00e0i h\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ednh x\u00e1c th\u1ef1c \u2014 ng\u01b0\u1eddi nghe s\u1ebd nh\u1eadn ra v\u00e0 ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c khi b\u1ecb thao t\u00fang.<\/p>\n<\/div>\n

Nguy\u00ean t\u1eafc 1 \u2014 C\u00f3 qua c\u00f3 l\u1ea1i (Reciprocity):<\/strong> Con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng tr\u1ea3 \u01a1n khi nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 gi\u00fap \u0111\u1ee1. Trong c\u00f4ng vi\u1ec7c, \u0111i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n qua vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch, h\u1ed7 tr\u1ee3 \u0111\u1ed3ng nghi\u1ec7p tr\u01b0\u1edbc khi c\u1ea7n \u0111\u1ebfn s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a h\u1ecd.<\/p>\n

Nguy\u00ean t\u1eafc 2 \u2014 Cam k\u1ebft v\u00e0 nh\u1ea5t qu\u00e1n (Commitment & Consistency):<\/strong> Khi m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 c\u00f4ng khai cam k\u1ebft \u0111i\u1ec1u g\u00ec, h\u1ecd c\u00f3 xu h\u01b0\u1edbng h\u00e0nh x\u1eed nh\u1ea5t qu\u00e1n v\u1edbi cam k\u1ebft \u0111\u00f3. K\u1ef9 thu\u1eadt “foot-in-the-door” \u2014 b\u1eaft \u0111\u1ea7u b\u1eb1ng y\u00eau c\u1ea7u nh\u1ecf \u2014 khai th\u00e1c nguy\u00ean t\u1eafc n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

Nguy\u00ean t\u1eafc 3 \u2014 B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (Social Proof):<\/strong> Con ng\u01b0\u1eddi tham kh\u1ea3o h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, \u0111\u1eb7c bi\u1ec7t trong t\u00ecnh hu\u1ed1ng kh\u00f4ng ch\u1eafc ch\u1eafn. Testimonial, case study v\u00e0 s\u1ed1 li\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng theo c\u01a1 ch\u1ebf n\u00e0y.<\/p>\n

Nguy\u00ean t\u1eafc 4 \u2014 Uy quy\u1ec1n (Authority):<\/strong> \u00dd ki\u1ebfn t\u1eeb chuy\u00ean gia, ng\u01b0\u1eddi c\u00f3 ch\u1ee9c danh ho\u1eb7c kinh nghi\u1ec7m \u0111\u01b0\u1ee3c t\u00edn nhi\u1ec7m cao h\u01a1n. X\u00e2y d\u1ef1ng chuy\u00ean m\u00f4n th\u1ef1c s\u1ef1 l\u00e0 c\u00e1ch b\u1ec1n v\u1eefng nh\u1ea5t \u0111\u1ec3 khai th\u00e1c nguy\u00ean t\u1eafc n\u00e0y.<\/p>\n

Nguy\u00ean t\u1eafc 5 \u2014 Y\u00eau th\u00edch (Liking):<\/strong> Con ng\u01b0\u1eddi d\u1ec5 b\u1ecb thuy\u1ebft ph\u1ee5c h\u01a1n b\u1edfi nh\u1eefng ng\u01b0\u1eddi h\u1ecd y\u00eau th\u00edch \u2014 ng\u01b0\u1eddi c\u00f3 \u0111i\u1ec3m chung, khen ng\u1ee3i ch\u00e2n th\u00e0nh ho\u1eb7c quen thu\u1ed9c. \u0110\u00e2y l\u00e0 l\u00fd do networking v\u00e0 x\u00e2y d\u1ef1ng quan h\u1ec7 c\u00e1 nh\u00e2n quan tr\u1ecdng trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng s\u1edf.<\/p>\n

Nguy\u00ean t\u1eafc 6 \u2014 Khan hi\u1ebfm (Scarcity):<\/strong> Nh\u1eefng g\u00ec khan hi\u1ebfm \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n. Trong th\u01b0\u01a1ng l\u01b0\u1ee3ng l\u01b0\u01a1ng, kh\u1ea3 n\u0103ng b\u1ea1n \u0111ang xem x\u00e9t nhi\u1ec1u offer s\u1ebd t\u1ea1o ra c\u1ea3m gi\u00e1c khan hi\u1ebfm t\u1ef1 nhi\u00ean v\u00e0 t\u0103ng v\u1ecb th\u1ebf \u0111\u00e0m ph\u00e1n.<\/p>\n

\n

“The most important thing in communication is hearing what isn’t said.” \u2014 Peter Drucker. Thuy\u1ebft ph\u1ee5c hi\u1ec7u qu\u1ea3 b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c l\u1eafng nghe v\u00e0 hi\u1ec3u nh\u1eefng g\u00ec \u0111\u1ed1i ph\u01b0\u01a1ng ch\u01b0a n\u00f3i ra \u2014 kh\u00f4ng ph\u1ea3i t\u1eeb vi\u1ec7c chu\u1ea9n b\u1ecb l\u1eadp lu\u1eadn c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n<\/blockquote>\n

3. Vai tr\u00f2 c\u1ee7a k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c trong s\u1ef1 nghi\u1ec7p<\/h2>\n

K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c kh\u00f4ng ch\u1ec9 c\u1ea7n thi\u1ebft v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng hay marketer \u2014 \u0111\u00e2y l\u00e0 n\u0103ng l\u1ef1c n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u1edf h\u1ea7u h\u1ebft c\u00e1c v\u1ecb tr\u00ed chuy\u00ean m\u00f4n hi\u1ec7n \u0111\u1ea1i. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n thuy\u1ebft ph\u1ee5c \u0111\u1ed9i nh\u00f3m \u0111i theo \u0111\u1ecbnh h\u01b0\u1edbng m\u1edbi. K\u1ef9 s\u01b0 c\u1ea7n thuy\u1ebft ph\u1ee5c s\u1ebfp ph\u00ea duy\u1ec7t gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt. Nh\u00e2n vi\u00ean k\u1ebf to\u00e1n c\u1ea7n thuy\u1ebft ph\u1ee5c ban gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch.<\/p>\n

Trong l\u0129nh v\u1ef1c marketing v\u00e0 kinh doanh \u2014 n\u01a1i k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c<\/strong> \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0 \u0111o l\u01b0\u1eddng r\u00f5 r\u00e0ng nh\u1ea5t \u2014 \u0111\u00e2y l\u00e0 n\u0103ng l\u1ef1c quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u1ee7a to\u00e0n b\u1ed9 quy tr\u00ecnh t\u1eeb thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn ch\u1ed1t \u0111\u01a1n v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh. N\u1ebfu b\u1ea1n \u0111ang \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y, c\u00e1c v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m ti\u1ebfp th\u1ecb<\/a> hi\u1ec7n \u0111ang c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng cao v\u1edbi nhi\u1ec1u chuy\u00ean ng\u00e0nh t\u1eeb content marketing, brand management \u0111\u1ebfn performance marketing \u2014 t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u1eb7t persuasion skills v\u00e0o nh\u00f3m k\u1ef9 n\u0103ng \u01b0u ti\u00ean.<\/p>\n

D\u00f9 \u1edf ng\u00e0nh ngh\u1ec1 n\u00e0o, ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng, t\u1ea1o \u0111\u01b0\u1ee3c \u0111\u1ed3ng thu\u1eadn v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi kh\u00e1c s\u1ebd ti\u1ebfn nhanh h\u01a1n trong s\u1ef1 nghi\u1ec7p. Nghi\u00ean c\u1ee9u c\u1ee7a LinkedIn n\u0103m 2023 v\u1ec1 k\u1ef9 n\u0103ng \u0111\u01b0\u1ee3c nh\u00e0 tuy\u1ec3n d\u1ee5ng t\u00ecm ki\u1ebfm nhi\u1ec1u nh\u1ea5t x\u1ebfp “Communication & Persuasion” v\u00e0o top 5 soft skills quan tr\u1ecdng nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng to\u00e0n c\u1ea7u.<\/p>\n

Thuy\u1ebft ph\u1ee5c c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n. M\u1ed9t Business Analyst (Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch kinh doanh) c\u1ea7n thuy\u1ebft ph\u1ee5c c\u1ea3 \u0111\u1ed9i k\u1ef9 thu\u1eadt l\u1eabn ban l\u00e3nh \u0111\u1ea1o ch\u1ea5p nh\u1eadn m\u1ed9t quy tr\u00ecnh m\u1edbi \u2014 hai \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi ng\u00f4n ng\u1eef, \u01b0u ti\u00ean v\u00e0 ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 ho\u00e0n to\u00e0n kh\u00e1c nhau. M\u1ed9t Project Manager c\u1ea7n v\u1eadn \u0111\u1ed9ng s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a c\u00e1c b\u00ean li\u00ean quan m\u00e0 kh\u00f4ng c\u00f3 quy\u1ec1n l\u1ef1c tr\u1ef1c ti\u1ebfp \u2014 \u0111\u00e2y ch\u00ednh l\u00e0 t\u00ecnh hu\u1ed1ng m\u00e0 k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c thay th\u1ebf ho\u00e0n to\u00e0n cho quy\u1ec1n ch\u1ec9 huy. Trong b\u1ed1i c\u1ea3nh m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7n \u0111\u1ea1i ng\u00e0y c\u00e0ng ph\u1eb3ng h\u01a1n (flat organizations), kh\u1ea3 n\u0103ng t\u1ea1o \u1ea3nh h\u01b0\u1edfng m\u00e0 kh\u00f4ng c\u1ea7n ch\u1ee9c v\u1ee5 \u2014 g\u1ecdi l\u00e0 “influence without authority” \u2014 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng n\u0103ng l\u1ef1c \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao nh\u1ea5t.<\/p>\n

V\u1edbi nh\u1eefng ai \u0111ang x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng v\u00e0 kinh doanh, thuy\u1ebft ph\u1ee5c kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ef9 n\u0103ng h\u1ed7 tr\u1ee3 m\u00e0 l\u00e0 n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i quy\u1ebft \u0111\u1ecbnh doanh s\u1ed1. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i nh\u01b0 SPIN Selling (Neil Rackham), Challenger Sale (Brent Adamson & Matthew Dixon) hay Consultative Selling \u0111\u1ec1u x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng t\u00e2m l\u00fd thuy\u1ebft ph\u1ee5c \u2014 hi\u1ec3u v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111\u00fang, sau \u0111\u00f3 m\u1edbi tr\u00ecnh b\u00e0y gi\u1ea3i ph\u00e1p.<\/p>\n

4. C\u00e1ch r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c<\/h2>\n

Kh\u00f4ng c\u00f3 con \u0111\u01b0\u1eddng t\u1eaft \u0111\u1ec3 ph\u00e1t tri\u1ec3n Persuasion Skills \u2014 \u0111\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u00edch l\u0169y qua th\u1ef1c h\u00e0nh c\u00f3 \u00fd th\u1ee9c v\u00e0 ph\u1ea3n \u00e1nh li\u00ean t\u1ee5c. Tuy nhi\u00ean, c\u00f3 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c ch\u1ee9ng minh gi\u00fap r\u00fat ng\u1eafn \u0111\u01b0\u1eddng h\u1ecdc.<\/p>\n

\nL\u1eddi khuy\u00ean: L\u1ed9 tr\u00ecnh r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c theo t\u1eebng c\u1ea5p \u0111\u1ed9<\/strong>\n

\u2013 Ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u:<\/strong> \u0110\u1ecdc “How to Win Friends and Influence People” c\u1ee7a Dale Carnegie, luy\u1ec7n l\u1eafng nghe ch\u1ee7 \u0111\u1ed9ng (active listening) trong m\u1ecdi cu\u1ed9c tr\u00f2 chuy\u1ec7n h\u00e0ng ng\u00e0y.<\/p>\n

\u2013 C\u1ea5p trung:<\/strong> Nghi\u00ean c\u1ee9u “Influence: The Psychology of Persuasion” c\u1ee7a Robert Cialdini, tham gia c\u00e2u l\u1ea1c b\u1ed9 h\u00f9ng bi\u1ec7n (Toastmasters) ho\u1eb7c c\u00e1c kh\u00f3a \u0111\u00e0m ph\u00e1n th\u1ef1c h\u00e0nh.<\/p>\n

\u2013 C\u1ea5p n\u00e2ng cao:<\/strong> H\u1ecdc v\u1ec1 cognitive biases (thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c), luy\u1ec7n ph\u00e2n t\u00edch l\u1eadp lu\u1eadn ph\u1ea3n bi\u1ec7n (critical thinking) v\u00e0 th\u1ef1c h\u00e0nh thuy\u1ebft tr\u00ecnh tr\u01b0\u1edbc nh\u00f3m l\u1edbn \u0111\u1ecbnh k\u1ef3.<\/p>\n

\u2013 Xuy\u00ean su\u1ed1t:<\/strong> Ghi ch\u00e9p l\u1ea1i nh\u1eefng cu\u1ed9c thuy\u1ebft ph\u1ee5c th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i \u2014 ph\u00e2n t\u00edch nguy\u00ean nh\u00e2n gi\u00fap c\u1ea3i thi\u1ec7n nhanh h\u01a1n b\u1ea5t k\u1ef3 l\u00fd thuy\u1ebft n\u00e0o.<\/p>\n<\/div>\n

K\u1ef9 thu\u1eadt l\u1eafng nghe tr\u01b0\u1edbc khi thuy\u1ebft ph\u1ee5c:<\/strong> Dale Carnegie nh\u1ea5n m\u1ea1nh r\u1eb1ng ng\u01b0\u1eddi thuy\u1ebft ph\u1ee5c gi\u1ecfi nh\u1ea5t l\u00e0 ng\u01b0\u1eddi l\u1eafng nghe gi\u1ecfi nh\u1ea5t. Tr\u01b0\u1edbc khi tr\u00ecnh b\u00e0y l\u1eadp lu\u1eadn, h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi m\u1edf \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u, m\u1ed1i quan t\u00e2m v\u00e0 ph\u1ea3n \u0111\u1ed1i ti\u1ec1m \u1ea9n c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng. Khi ng\u01b0\u1eddi nghe c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe, h\u1ecd c\u1edfi m\u1edf h\u01a1n v\u1edbi quan \u0111i\u1ec3m c\u1ee7a b\u1ea1n.<\/p>\n

X\u00e2y d\u1ef1ng Ethos c\u00e1 nh\u00e2n:<\/strong> Uy t\u00edn kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra trong m\u1ed9t ng\u00e0y. H\u00e3y nh\u1ea5t qu\u00e1n trong vi\u1ec7c gi\u1eef l\u1eddi h\u1ee9a nh\u1ecf, th\u1eeba nh\u1eadn sai s\u00f3t k\u1ecbp th\u1eddi v\u00e0 chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n th\u1ef1c ch\u1ea5t. Theo th\u1eddi gian, \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng thuy\u1ebft ph\u1ee5c b\u1ec1n v\u1eefng nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng.<\/p>\n

Th\u1ef1c h\u00e0nh c\u1ea5u tr\u00fac l\u1eadp lu\u1eadn:<\/strong> M\u1ed7i l\u1ea7n c\u1ea7n thuy\u1ebft ph\u1ee5c ai \u0111\u00f3, h\u00e3y t\u1eadp x\u00e2y d\u1ef1ng l\u1eadp lu\u1eadn theo c\u1ea5u tr\u00fac: V\u1ea5n \u0111\u1ec1 \u2192 B\u1eb1ng ch\u1ee9ng \u2192 Gi\u1ea3i ph\u00e1p \u2192 L\u1ee3i \u00edch c\u1ee5 th\u1ec3 cho ng\u01b0\u1eddi nghe. Vi\u1ec7c l\u00e0m r\u00f5 “l\u1ee3i \u00edch cho \u0111\u1ed1i ph\u01b0\u01a1ng” (WIIFM \u2014 What’s In It For Me) th\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t cu\u1ed9c thuy\u1ebft ph\u1ee5c.<\/p>\n

Ph\u00e1t tri\u1ec3n tr\u00ed tu\u1ec7 c\u1ea3m x\u00fac (EQ):<\/strong> Thuy\u1ebft ph\u1ee5c kh\u00f4ng ch\u1ec9 l\u00e0 logic \u2014 EQ cao gi\u00fap b\u1ea1n \u0111\u1ecdc \u0111\u01b0\u1ee3c t\u00e2m tr\u1ea1ng, \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ng\u01b0\u1eddi v\u00e0 qu\u1ea3n l\u00fd ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac c\u1ee7a b\u1ea3n th\u00e2n khi g\u1eb7p ph\u1ea3n \u0111\u1ed1i. \u0110\u00e2y l\u00e0 n\u0103ng l\u1ef1c ph\u00e2n bi\u1ec7t ng\u01b0\u1eddi thuy\u1ebft ph\u1ee5c b\u1eadc trung v\u00e0 b\u1eadc cao.<\/p>\n

M\u1ed9t kh\u00eda c\u1ea1nh th\u01b0\u1eddng b\u1ecb b\u1ecf qua trong qu\u00e1 tr\u00ecnh r\u00e8n luy\u1ec7n thuy\u1ebft ph\u1ee5c l\u00e0 kh\u1ea3 n\u0103ng x\u1eed l\u00fd ph\u1ea3n \u0111\u1ed1i (objection handling). Ph\u1ea7n l\u1edbn ng\u01b0\u1eddi h\u1ecdc t\u1eadp trung v\u00e0o vi\u1ec7c tr\u00ecnh b\u00e0y l\u1eadp lu\u1eadn c\u1ee7a m\u00ecnh, nh\u01b0ng \u00edt d\u00e0nh th\u1eddi gian chu\u1ea9n b\u1ecb cho t\u00ecnh hu\u1ed1ng \u0111\u1ed1i ph\u01b0\u01a1ng kh\u00f4ng \u0111\u1ed3ng \u00fd. Th\u1ef1c t\u1ebf, m\u1ecdi cu\u1ed9c thuy\u1ebft ph\u1ee5c quan tr\u1ecdng \u0111\u1ec1u c\u00f3 ph\u1ea3n \u0111\u1ed1i \u2014 v\u00e0 c\u00e1ch b\u1ea1n ph\u1ea3n h\u1ed3i ph\u1ea3n \u0111\u1ed1i th\u01b0\u1eddng quy\u1ebft \u0111\u1ecbnh k\u1ebft qu\u1ea3 h\u01a1n c\u1ea3 n\u1ed9i dung l\u1eadp lu\u1eadn ban \u0111\u1ea7u. K\u1ef9 thu\u1eadt “feel-felt-found” (t\u00f4i hi\u1ec3u c\u1ea3m gi\u00e1c c\u1ee7a b\u1ea1n \u2014 ng\u01b0\u1eddi kh\u00e1c c\u0169ng t\u1eebng c\u1ea3m th\u1ea5y nh\u01b0 v\u1eady \u2014 nh\u01b0ng h\u1ecd nh\u1eadn ra r\u1eb1ng…) l\u00e0 m\u1ed9t m\u1eabu ph\u1ea3n h\u1ed3i ph\u1ea3n \u0111\u1ed1i \u0111\u01b0\u1ee3c d\u00f9ng r\u1ed9ng r\u00e3i trong \u0111\u00e0o t\u1ea1o b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p t\u1ea1i c\u00e1c t\u1ed5 ch\u1ee9c nh\u01b0 Sandler Training v\u00e0 Dale Carnegie Training. Luy\u1ec7n t\u1eadp x\u1eed l\u00fd ph\u1ea3n \u0111\u1ed1i th\u00f4ng qua role-play v\u1edbi \u0111\u1ed3ng nghi\u1ec7p ho\u1eb7c mentor l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 r\u00fat ng\u1eafn th\u1eddi gian l\u00e0m ch\u1ee7 k\u1ef9 n\u0103ng n\u00e0y.<\/p>\n

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\u0110i\u1ec1u ch\u1ec9nh theo ng\u01b0\u1eddi nghe v\u00e0 s\u1ee9c n\u1eb7ng c\u1ee7a ng\u00f4n ng\u1eef c\u01a1 th\u1ec3<\/h3>\n

C\u00f9ng m\u1ed9t l\u1eadp lu\u1eadn nh\u01b0ng tr\u00ecnh b\u00e0y theo c\u00e1ch kh\u00e1c nhau s\u1ebd t\u1ea1o ra k\u1ebft qu\u1ea3 kh\u00e1c nhau, v\u00ec v\u1eady b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 hi\u1ec3u ng\u01b0\u1eddi m\u00ecnh \u0111ang n\u00f3i chuy\u1ec7n. V\u1edbi ng\u01b0\u1eddi d\u00e8 d\u1eb7t, gi\u1ecdng \u0111i\u1ec7u ch\u1eadm v\u00e0 \u00f4n h\u00f2a gi\u00fap h\u1ecd th\u1ea5y tho\u1ea3i m\u00e1i; v\u1edbi ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i, vi\u1ec7c cho h\u1ecd th\u1eddi gian suy ngh\u0129 v\u00e0 kh\u00f4ng gian ri\u00eang th\u01b0\u1eddng hi\u1ec7u qu\u1ea3 h\u01a1n d\u1ed3n \u00e9p tr\u1ea3 l\u1eddi ngay. C\u00e1ch b\u1ea1n n\u00f3i c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m \u0111i\u1ec1u b\u1ea1n n\u00f3i, v\u00e0 ng\u00f4n ng\u1eef c\u01a1 th\u1ec3 l\u00e0 ph\u1ea7n d\u1ec5 b\u1ecb xem nh\u1eb9 nh\u1ea5t. M\u1ed9t s\u1ed1 t\u00edn hi\u1ec7u t\u00edch c\u1ef1c b\u1ea1n c\u00f3 th\u1ec3 luy\u1ec7n t\u1eadp g\u1ed3m:<\/p>\n

\u2013 B\u1ea1n n\u00ean gi\u1eef t\u01b0 th\u1ebf m\u1edf, tr\u00e1nh khoanh tay khi trao \u0111\u1ed5i.<\/p>\n

\u2013 Giao ti\u1ebfp b\u1eb1ng m\u1eaft v\u1eeba ph\u1ea3i cho th\u1ea5y b\u1ea1n t\u1eadp trung v\u00e0 t\u00f4n tr\u1ecdng ng\u01b0\u1eddi \u0111\u1ed1i di\u1ec7n.<\/p>\n

\u2013 H\u01a1i nghi\u00eang ng\u01b0\u1eddi v\u1ec1 ph\u00eda ng\u01b0\u1eddi \u0111ang n\u00f3i l\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n b\u1ea1n th\u1ef1c s\u1ef1 l\u1eafng nghe.<\/p>\n

Khi k\u1ebft h\u1ee3p v\u1edbi s\u1ef1 \u0111\u1ed3ng c\u1ea3m, t\u1ee9c l\u00e0 \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed \u0111\u1ed1i ph\u01b0\u01a1ng v\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1 n\u1ebfu c\u00f3, nh\u1eefng t\u00edn hi\u1ec7u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin tr\u01b0\u1edbc khi b\u1ea1n \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t.<\/p>\n

Thuy\u1ebft ph\u1ee5c hi\u1ec7n di\u1ec7n \u1edf \u0111\u00e2u trong c\u00f4ng vi\u1ec7c h\u1eb1ng ng\u00e0y<\/h3>\n

Thuy\u1ebft ph\u1ee5c kh\u00f4ng ch\u1ec9 xu\u1ea5t hi\u1ec7n trong ph\u00f2ng h\u1ecdp b\u00e1n h\u00e0ng. Nh\u00f3m ti\u1ebfp th\u1ecb d\u00f9ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua, di\u1ec5n gi\u1ea3 d\u00f9ng b\u00e0i ph\u00e1t bi\u1ec3u hay video \u0111\u1ec3 thay \u0111\u1ed5i g\u00f3c nh\u00ecn ng\u01b0\u1eddi nghe, gi\u00e1o vi\u00ean \u0111\u1ed9ng vi\u00ean h\u1ecdc sinh c\u1ed1 g\u1eafng h\u01a1n, c\u00f2n c\u00e1c chi\u1ebfn d\u1ecbch x\u00e3 h\u1ed9i d\u00f9ng th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu hay ti\u00eam ch\u1ee7ng. \u1ede c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n, k\u1ef9 n\u0103ng n\u00e0y gi\u00fap \u00fd ki\u1ebfn c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c l\u1eafng nghe thay v\u00ec b\u1ecb b\u1ecf qua, gi\u00fap \u0111\u1ec1 xu\u1ea5t thay \u0111\u1ed5i m\u1ed9t quy tr\u00ecnh \u0111\u00e3 c\u0169 \u0111\u01b0\u1ee3c c\u1ea5p tr\u00ean c\u00e2n nh\u1eafc, v\u00e0 gi\u00fap b\u1ea1n t\u1ef1 tin tr\u00ecnh b\u00e0y l\u00fd do x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c ghi nh\u1eadn trong k\u1ef3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t.<\/p>\n<\/div>\n

5. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

1. K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c kh\u00e1c g\u00ec v\u1edbi thao t\u00fang?<\/em><\/strong><\/p>\n

Thuy\u1ebft ph\u1ee5c d\u1ef1a tr\u00ean th\u00f4ng tin trung th\u1ef1c, l\u1eadp lu\u1eadn c\u00f3 c\u0103n c\u1ee9 v\u00e0 t\u00f4n tr\u1ecdng quy\u1ec1n t\u1ef1 quy\u1ebft c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng. Thao t\u00fang s\u1eed d\u1ee5ng th\u00f4ng tin sai l\u1ec7ch, khai th\u00e1c \u0111i\u1ec3m y\u1ebfu t\u00e2m l\u00fd ho\u1eb7c t\u1ea1o \u00e1p l\u1ef1c kh\u00f4ng l\u00e0nh m\u1ea1nh \u0111\u1ec3 bu\u1ed9c ng\u01b0\u1eddi kh\u00e1c ph\u1ee5c t\u00f9ng. Ranh gi\u1edbi n\u1eb1m \u1edf t\u00ednh x\u00e1c th\u1ef1c v\u00e0 \u0111\u1ea1o \u0111\u1ee9c trong m\u1ee5c ti\u00eau.<\/p>\n

2. Ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i c\u00f3 th\u1ec3 r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c t\u1ed1t kh\u00f4ng?<\/em><\/strong><\/p>\n

Ho\u00e0n to\u00e0n c\u00f3 th\u1ec3. Nhi\u1ec1u nh\u00e0 \u0111\u00e0m ph\u00e1n v\u00e0 l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc l\u00e0 ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i \u2014 h\u1ecd th\u01b0\u1eddng c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 l\u1eafng nghe ch\u1ee7 \u0111\u1ed9ng v\u00e0 chu\u1ea9n b\u1ecb l\u1eadp lu\u1eadn k\u1ef9 l\u01b0\u1ee1ng. K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c kh\u00f4ng y\u00eau c\u1ea7u ng\u01b0\u1eddi n\u00f3i nhi\u1ec1u hay ngo\u1ea1i h\u01b0\u1edbng, m\u00e0 y\u00eau c\u1ea7u s\u1ef1 chu\u1ea9n b\u1ecb, th\u1ea5u hi\u1ec3u \u0111\u1ed1i ph\u01b0\u01a1ng v\u00e0 tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng.<\/p>\n

3. T\u00f4i n\u00ean \u0111\u1ecdc s\u00e1ch n\u00e0o \u0111\u1ec3 h\u1ecdc k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c?<\/em><\/strong><\/p>\n

Ba t\u00e0i li\u1ec7u n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb: “Influence: The Psychology of Persuasion”<\/em> c\u1ee7a Robert Cialdini (l\u00fd thuy\u1ebft t\u00e2m l\u00fd), “How to Win Friends and Influence People”<\/em> c\u1ee7a Dale Carnegie (\u1ee9ng d\u1ee5ng giao ti\u1ebfp), v\u00e0 “Never Split the Difference”<\/em> c\u1ee7a Chris Voss (\u0111\u00e0m ph\u00e1n th\u1ef1c chi\u1ebfn t\u1eeb c\u1ef1u chuy\u00ean gia \u0111\u00e0m ph\u00e1n FBI).<\/p>\n

Nh\u00ecn l\u1ea1i to\u00e0n b\u1ed9, k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c<\/strong> l\u00e0 t\u1ed5 h\u1ee3p n\u0103ng l\u1ef1c g\u1ed3m hi\u1ec3u t\u00e2m l\u00fd con ng\u01b0\u1eddi, x\u00e2y d\u1ef1ng uy t\u00edn c\u00e1 nh\u00e2n, l\u1eadp lu\u1eadn logic v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac \u2014 kh\u00f4ng ph\u1ea3i t\u00e0i n\u0103ng b\u1ea9m sinh. T\u1eeb m\u00f4 h\u00ecnh Ethos-Pathos-Logos c\u1ee7a Aristotle \u0111\u1ebfn 6 nguy\u00ean t\u1eafc c\u1ee7a Cialdini, t\u1ea5t c\u1ea3 \u0111\u1ec1u ch\u1ec9 ra m\u1ed9t \u0111i\u1ec1u: ng\u01b0\u1eddi thuy\u1ebft ph\u1ee5c gi\u1ecfi l\u00e0 ng\u01b0\u1eddi \u0111\u1eb7t nhu c\u1ea7u v\u00e0 g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi nghe l\u00ean tr\u01b0\u1edbc. \u0110\u1ea7u t\u01b0 v\u00e0o k\u1ef9 n\u0103ng n\u00e0y l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o kh\u1ea3 n\u0103ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1 trong c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng.<\/p>\n

Minh An<\/strong><\/p>\n

N\u1ed9i dung trong b\u00e0i mang t\u00ednh tham kh\u1ea3o v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed5ng quan; c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u00e0 thu nh\u1eadp th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c, kinh nghi\u1ec7m, v\u1ecb tr\u00ed, doanh nghi\u1ec7p v\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>\n

\n<\/p>","protected":false},"excerpt":{"rendered":"

K\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c l\u00e0 g\u00ec? Kh\u00e1m ph\u00e1 \u0111\u1ecbnh ngh\u0129a, 6 nguy\u00ean t\u1eafc Cialdini, m\u00f4 h\u00ecnh Ethos-Pathos-Logos v\u00e0 c\u00e1ch r\u00e8n luy\u1ec7n persuasion skills trong s\u1ef1 nghi\u1ec7p.<\/p>\n","protected":false},"author":58,"featured_media":14187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[92],"class_list":["post-14161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-goc-ky-nang","tag-ky-nang-mem"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/14161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=14161"}],"version-history":[{"count":5,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/14161\/revisions"}],"predecessor-version":[{"id":31968,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/14161\/revisions\/31968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/14187"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=14161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=14161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=14161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}