{"id":1353,"date":"2021-04-22T16:21:33","date_gmt":"2021-04-22T16:21:33","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=1353"},"modified":"2026-03-31T09:44:00","modified_gmt":"2026-03-31T02:44:00","slug":"muc-tieu-smart-la-gi-cac-ung-dung-va-tam-quan-trong","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/kien-thuc-kinh-te\/muc-tieu-smart-la-gi-cac-ung-dung-va-tam-quan-trong","title":{"rendered":"M\u1ee5c ti\u00eau SMART l\u00e0 g\u00ec? C\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 t\u1ea7m quan tr\u1ecdng"},"content":{"rendered":"\n

M\u1ee5c ti\u00eau SMART l\u00e0 g\u00ec<\/strong>, c\u00f3 l\u1ee3i \u00edch g\u00ec v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng ra sao? \u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, h\u00e3y c\u00f9ng tham kh\u1ea3o b\u00e0i vi\u1ebft sau \u0111\u00e2y nh\u00e9.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
T\u1ed5ng quan v\u1ec1 M\u1ee5c ti\u00eau SMART<\/strong>

\u2013 SMART l\u00e0 khung thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c George T. Doran gi\u1edbi thi\u1ec7u n\u0103m 1981 tr\u00ean t\u1ea1p ch\u00ed Management Review, nay \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p to\u00e0n c\u1ea7u.<\/p>

\u2013 5 ti\u00eau ch\u00ed c\u1ee7a SMART: Specific (C\u1ee5 th\u1ec3) \u2013 Measurable (\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c) \u2013 Achievable (Kh\u1ea3 thi) \u2013 Relevant (Li\u00ean quan) \u2013 Time-bound (C\u00f3 th\u1eddi h\u1ea1n r\u00f5 r\u00e0ng).<\/p>

\u2013 Nghi\u00ean c\u1ee9u c\u1ee7a Dominican University of California (2015) cho th\u1ea5y nh\u1eefng ng\u01b0\u1eddi vi\u1ebft m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 theo khung SMART c\u00f3 t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh cao h\u01a1n 42% so v\u1edbi ng\u01b0\u1eddi ch\u1ec9 ngh\u0129 trong \u0111\u1ea7u.<\/p>

\u2013 SMART th\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi OKR (Objectives and Key Results) c\u1ee7a Google v\u00e0 KPI \u0111\u1ec3 t\u1ea1o h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb hi\u1ec7u su\u1ea5t to\u00e0n di\u1ec7n.<\/p><\/div>\n\n\n

M\u1ee5c ti\u00eau SMART l\u00e0 g\u00ec?<\/strong><\/h2>\n

M\u1ee5c ti\u00eau l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a kinh doanh ho\u1eb7c cu\u1ed9c s\u1ed1ng v\u00e0 cung c\u1ea5p \u00fd th\u1ee9c v\u1ec1 ph\u01b0\u01a1ng h\u01b0\u1edbng, \u0111\u1ed9ng l\u1ef1c, tr\u1ecdng t\u00e2m r\u00f5 r\u00e0ng v\u00e0 l\u00e0m r\u00f5 t\u1ea7m quan tr\u1ecdng. B\u1eb1ng c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau, b\u1ea1n \u0111ang cung c\u1ea5p cho m\u00ecnh m\u1ed9t h\u01b0\u1edbng \u0111\u1ec3 \u0111i. \u00a0<\/p>\n

C\u00e1c m\u1ee5c ti\u00eau SMART (Specific – C\u1ee5 th\u1ec3, Measurable – C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, Achievable – C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, Realistic \u2013 Th\u1ef1c t\u1ebf v\u00e0 Time-Bound – Gi\u1edbi h\u1ea1n th\u1eddi gian) \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t b\u1ed9 ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t khung th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

Vi\u1ebft m\u1ed9t m\u1ee5c ti\u00eau SMART \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i l\u00e0m vi\u1ec7c th\u00f4ng qua t\u1eebng ph\u1ea7n trong s\u1ed1 n\u0103m th\u00e0nh ph\u1ea7n \u0111\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c bao g\u1ed3m ch\u00ednh x\u00e1c nh\u1eefng g\u00ec c\u1ea7n ph\u1ea3i ho\u00e0n th\u00e0nh v\u00e0 khi n\u00e0o c\u0169ng nh\u01b0 c\u00e1ch b\u1ea1n bi\u1ebft khi n\u00e0o m\u00ecnh th\u00e0nh c\u00f4ng. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap lo\u1ea1i b\u1ecf nh\u1eefng suy ngh\u0129 chung chung v\u00e0 ph\u1ecfng \u0111o\u00e1n, \u0111\u1eb7t ra m\u1ed9t m\u1ed1c th\u1eddi gian r\u00f5 r\u00e0ng v\u00e0 gi\u00fap vi\u1ec7c theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ed1c \u0111\u00e3 b\u1ecf l\u1ee1 d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u.<\/p>\n

\n

M\u1ed7i y\u1ebfu t\u1ed1 c\u1ee7a khung SMART k\u1ebft h\u1ee3p c\u00f9ng nhau \u0111\u1ec3 t\u1ea1o ra m\u1ed9t m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn, r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c.<\/strong><\/em><\/p>\n<\/blockquote>\n

V\u00ed d\u1ee5 v\u1ec1 c\u00e1ch \u1ee9ng d\u1ee5ng m\u1ee5c ti\u00eau SMART<\/strong><\/p>\n

Specific – C\u1ee5 th\u1ec3<\/strong><\/p>\n

C\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh. \u0110\u1ec3 l\u00e0m cho m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, b\u1ea1n c\u1ea7n xem x\u00e9t 5 c\u00e2u h\u1ecfi \u201cW\u201d:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Who: Ai tham gia v\u00e0o m\u1ee5c ti\u00eau n\u00e0y?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What: T\u00f4i mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Where: M\u1ee5c ti\u00eau n\u00e0y c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 When: Khi n\u00e0o t\u00f4i mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Why: T\u1ea1i sao t\u00f4i mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y?<\/p>\n

V\u00ed d\u1ee5, m\u1ee5c ti\u00eau chung s\u1ebd l\u00e0 \u201cT\u0103ng doanh thu\u201d. M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 h\u01a1n s\u1ebd l\u00e0 \u201cT\u0103ng thu trong khi c\u1eaft gi\u1ea3m chi ti\u00eau. Chuy\u1ec3n \u0111\u1ebfn m\u1ed9t \u0111\u1ecba ch\u1ec9 c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng h\u01a1n s\u1ebd c\u1eaft gi\u1ea3m ti\u1ec1n thu\u00ea nh\u00e0 xu\u1ed1ng 7%, t\u1eeb \u0111\u00f3 l\u00e0m gi\u1ea3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng\u201d.<\/p>\n

Measurable – C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng<\/strong><\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau SMART l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 ph\u1ea3i c\u00f3 c\u00e1c ti\u00eau ch\u00ed \u0111\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9. N\u1ebfu kh\u00f4ng, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ti\u1ebfn tr\u00ecnh c\u1ee7a m\u00ecnh v\u00e0 li\u1ec7u b\u1ea1n c\u00f3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau hay kh\u00f4ng. \u0110\u1ec3 l\u00e0m cho m\u1ed9t m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 bi\u1ebft li\u1ec7u t\u00f4i \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau hay ch\u01b0a?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ch\u1ec9 b\u00e1o v\u1ec1 s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a t\u00f4i l\u00e0 g\u00ec?<\/p>\n

V\u00ed d\u1ee5, x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u1edf tr\u00ean: T\u0103ng doanh s\u1ed1 b\u00e1n b\u1eb1ng c\u00e1ch k\u00fd th\u00eam h\u1ee3p \u0111\u1ed3ng v\u1edbi 5 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Achievable – C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/strong><\/p>\n

M\u1ee5c ti\u00eau SMART ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n v\u00e0 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau \u0111\u00f3. Kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ee7a m\u1ee5c ti\u00eau n\u00ean \u0111\u01b0\u1ee3c k\u00e9o d\u00e0i \u0111\u1ec3 khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y b\u1ecb th\u00e1ch th\u1ee9c, nh\u01b0ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ec3 b\u1ea1n th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3. H\u00e3y t\u1ef1 h\u1ecfi m\u00ecnh:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 T\u00f4i c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kh\u00f4ng? N\u1ebfu kh\u00f4ng, t\u00f4i \u0111ang thi\u1ebfu \u0111i\u1ec1u g\u00ec?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 C\u00f3 ai \u0111\u00e3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 th\u00e0nh c\u00f4ng hay ch\u01b0a?<\/p>\n

V\u00ed d\u1ee5, C\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh v\u00e0 th\u00fac \u0111\u1ea9y vi\u1ec7c kinh doanh th\u00f4ng qua gi\u1edbi thi\u1ec7u, k\u1ebft n\u1ed1i v\u00e0 th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u00f4i t\u00ecm \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n v\u00e0 do \u0111\u00f3 gi\u00fap t\u0103ng doanh thu cho doanh nghi\u1ec7p.<\/p>\n

Realistic – Th\u1ef1c t\u1ebf<\/strong><\/p>\n

M\u1ee5c ti\u00eau SMART ph\u1ea3i th\u1ef1c t\u1ebf trong \u0111\u00f3 m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong th\u1ef1c t\u1ebf v\u1edbi ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian s\u1eb5n c\u00f3. M\u1ed9t m\u1ee5c ti\u00eau SMART l\u00e0 th\u1ef1c t\u1ebf n\u1ebfu b\u1ea1n tin r\u1eb1ng n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh. T\u1ef1 h\u1ecfi m\u00ecnh \u0111i:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u1ee5c ti\u00eau c\u00f3 th\u1ef1c t\u1ebf v\u00e0 trong t\u1ea7m tay kh\u00f4ng?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u1edbi th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c n\u00e0y, m\u1ee5c ti\u00eau c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u00f4ng?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B\u1ea1n c\u00f3 th\u1ec3 cam k\u1ebft \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kh\u00f4ng?<\/p>\n

Time-Bound – Gi\u1edbi h\u1ea1n th\u1eddi gian<\/strong><\/p>\n

M\u1ee5c ti\u00eau SMART ph\u1ea3i c\u00f3 th\u1eddi h\u1ea1n trong \u0111\u00f3 c\u00f3 ng\u00e0y b\u1eaft \u0111\u1ea7u v\u00e0 ng\u00e0y k\u1ebft th\u00fac. N\u1ebfu m\u1ee5c ti\u00eau kh\u00f4ng b\u1ecb r\u00e0ng bu\u1ed9c v\u1ec1 th\u1eddi gian, s\u1ebd kh\u00f4ng c\u00f3 c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch v\u00e0 do \u0111\u00f3, c\u00f3 \u00edt \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. H\u00e3y t\u1ef1 h\u1ecfi m\u00ecnh:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u1ee5c ti\u00eau c\u1ee7a t\u00f4i c\u00f3 th\u1eddi h\u1ea1n kh\u00f4ng?<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u0110\u1ebfn khi n\u00e0o b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh?<\/p>\n

V\u00ed d\u1ee5, T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng trong 3 th\u00e1ng t\u1edbi.<\/p>\n\n\n
Ti\u00eau ch\u00ed SMART<\/th>C\u00e2u h\u1ecfi ki\u1ec3m tra<\/th>V\u00ed d\u1ee5 SAI<\/th>V\u00ed d\u1ee5 \u0110\u00daNG<\/th><\/tr><\/thead>
S \u2013 Specific (C\u1ee5 th\u1ec3)<\/strong><\/td>M\u1ee5c ti\u00eau n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec, ai, \u1edf \u0111\u00e2u?<\/td>“C\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng”<\/td>“Ho\u00e0n th\u00e0nh kh\u00f3a SPIN Selling tr\u00ean Coursera”<\/td><\/tr>
M \u2013 Measurable (\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c)<\/strong><\/td>L\u00e0m sao bi\u1ebft \u0111\u00e3 \u0111\u1ea1t m\u1ee5c ti\u00eau?<\/td>“T\u0103ng doanh s\u1ed1 l\u00ean nhi\u1ec1u h\u01a1n”<\/td>“\u0110\u1ea1t doanh s\u1ed1 500 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng”<\/td><\/tr>
A \u2013 Achievable (Kh\u1ea3 thi)<\/strong><\/td>C\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c v\u00e0 n\u0103ng l\u1ef1c kh\u00f4ng?<\/td>“Tr\u1edf th\u00e0nh CEO trong 1 n\u0103m”<\/td>“\u0110\u01b0\u1ee3c th\u0103ng ch\u1ee9c Team Lead trong 18 th\u00e1ng”<\/td><\/tr>
R \u2013 Relevant (Li\u00ean quan)<\/strong><\/td>M\u1ee5c ti\u00eau n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng l\u1edbn h\u01a1n kh\u00f4ng?<\/td>“H\u1ecdc th\u00eam ti\u1ebfng Ph\u00e1p” (khi l\u00e0m th\u1ecb tr\u01b0\u1eddng Nh\u1eadt)<\/td>“\u0110\u1ea1t JLPT N3 \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng Nh\u1eadt B\u1ea3n”<\/td><\/tr>
T \u2013 Time-bound (C\u00f3 th\u1eddi h\u1ea1n)<\/strong><\/td>Deadline l\u00e0 khi n\u00e0o?<\/td>“S\u1edbm th\u00f4i” \/ “Trong t\u01b0\u01a1ng lai”<\/td>“Ho\u00e0n th\u00e0nh tr\u01b0\u1edbc ng\u00e0y 30\/09\/2026”<\/td><\/tr><\/tbody><\/table>\n\n\n\n

K\u1ef9 n\u0103ng \u0111\u1eb7t m\u1ee5c ti\u00eau SMART l\u00e0 m\u1ed9t trong nh\u1eefng n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i m\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng t\u00ecm ki\u1ebfm \u1edf \u1ee9ng vi\u00ean v\u1ecb tr\u00ed qu\u1ea3n l\u00fd \u2014 xem c\u00e1c tin tuy\u1ec3n d\u1ee5ng Qu\u1ea3n l\u00fd \u2013 \u0110i\u1ec1u h\u00e0nh<\/a> tr\u00ean CareerLink \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n doanh nghi\u1ec7p \u0111ang k\u1ef3 v\u1ecdng g\u00ec.<\/p>\n\n\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau SMART l\u00e0 g\u00ec?<\/strong><\/h2>\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c doanh nghi\u1ec7p s\u1ebd t\u1ef1 \u0111\u1eb7t cho m\u00ecnh th\u1ea5t b\u1ea1i b\u1eb1ng c\u00e1ch \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau chung chung v\u00e0 kh\u00f4ng th\u1ef1c t\u1ebf, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cT\u00f4i mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t \u1edf X\u201d M\u1ee5c ti\u00eau n\u00e0y r\u1ea5t m\u01a1 h\u1ed3, kh\u00f4ng c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng.<\/p>\n

C\u00e1c m\u1ee5c ti\u00eau SMART gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, th\u1ef1c t\u1ebf v\u00e0 k\u1ecbp th\u1eddi. Ph\u01b0\u01a1ng ph\u00e1p SMART gi\u00fap th\u00fac \u0111\u1ea9y b\u1ea1n ti\u1ebfn xa h\u01a1n, mang l\u1ea1i cho b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 gi\u00fap b\u1ea1n t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

Trong l\u0129nh v\u1ef1c kinh doanh, m\u1ee5c ti\u00eau SMART l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 c\u00e1c Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb, B\u00e1n h\u00e0ng, Nh\u00e2n s\u1ef1 v\u00e0 nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c, ph\u1ea3i tham gia \u0111\u1ea7y \u0111\u1ee7 v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau n\u00e0y.<\/p>\n\n\n

Sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi \u0111\u1eb7t m\u1ee5c ti\u00eau SMART<\/strong>

\u2013 M\u1ee5c ti\u00eau qu\u00e1 r\u1ed9ng nh\u01b0 “T\u0103ng doanh s\u1ed1” vi ph\u1ea1m ti\u00eau ch\u00ed Specific \u2014 c\u1ea7n c\u1ee5 th\u1ec3 h\u00f3a th\u00e0nh “T\u0103ng doanh s\u1ed1 m\u1ea3ng B2B th\u00eam 20% trong Q3\/2026 t\u1ea1i th\u1ecb tr\u01b0\u1eddng TP.HCM”.<\/p>

\u2013 B\u1ecf qua ti\u00eau ch\u00ed Relevant khi\u1ebfn nh\u00e2n vi\u00ean n\u1ed7 l\u1ef1c v\u00e0o nh\u1eefng vi\u1ec7c kh\u00f4ng \u0111\u00f3ng g\u00f3p cho m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c \u2014 \u0111\u00e2y l\u00e0 nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn g\u00e2y l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c.<\/p>

\u2013 \u0110\u1eb7t th\u1eddi h\u1ea1n kh\u00f4ng c\u1ee5 th\u1ec3 nh\u01b0 “s\u1edbm” ho\u1eb7c “trong t\u01b0\u01a1ng lai g\u1ea7n” vi ph\u1ea1m Time-bound \u2014 m\u1ecdi m\u1ee5c ti\u00eau SMART ph\u1ea3i c\u00f3 ng\u00e0y ho\u00e0n th\u00e0nh r\u00f5 r\u00e0ng (ng\u00e0y\/th\u00e1ng\/n\u0103m).<\/p>

\u2013 Nh\u1ea7m l\u1eabn Achievable v\u1edbi d\u1ec5 d\u00e0ng: m\u1ee5c ti\u00eau SMART v\u1eabn ph\u1ea3i th\u00e1ch th\u1ee9c nh\u01b0ng kh\u1ea3 thi \u2014 kh\u00f4ng n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng th\u1ecb ph\u1ea7n t\u1eeb 5% l\u00ean 50% trong 6 th\u00e1ng.<\/p><\/div>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i, m\u1ee5c ti\u00eau SMART th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 YoY \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u0103ng tr\u01b0\u1edfng theo t\u1eebng n\u0103m \u2014 t\u00ecm hi\u1ec3u th\u00eam t\u1ea1i b\u00e0i YoY l\u00e0 g\u00ec? L\u00fd do b\u1ea1n c\u1ea7n t\u00ednh YoY<\/a> \u0111\u1ec3 k\u1ebft h\u1ee3p hai c\u00f4ng c\u1ee5 n\u00e0y hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n

\u0110\u1ed1i v\u1edbi t\u1ea5t c\u1ea3, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1 nh\u00e2n. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c m\u1ee5c ti\u00eau.<\/p>\n

\u0110\u1eebng l\u00e3ng ph\u00ed nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 mong mu\u1ed1n. B\u1eaft \u0111\u1ea7u x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau SMART c\u1ee7a b\u1ea1n v\u00e0 cung c\u1ea5p cho nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1ee7 l\u00fd do t\u1ea1i sao h\u1ecd n\u00ean b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. T\u1ea1o cho h\u1ecd m\u1ed9t m\u1ee5c ti\u00eau t\u1ed1t s\u1ebd gi\u00fap c\u00e1c th\u00e0nh vi\u00ean c\u00f3 \u0111\u1ed9ng l\u1ef1c h\u01a1n.<\/p>\n\n\n

L\u1eddi khuy\u00ean \u00e1p d\u1ee5ng SMART hi\u1ec7u qu\u1ea3 trong c\u00f4ng vi\u1ec7c<\/strong>

\u2013 Vi\u1ebft m\u1ee5c ti\u00eau SMART th\u00e0nh v\u0103n b\u1ea3n v\u00e0 chia s\u1ebb v\u1edbi c\u1ea5p tr\u00ean ho\u1eb7c mentor \u0111\u1ec3 t\u1ea1o accountability (tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh) \u2014 nghi\u00ean c\u1ee9u cho th\u1ea5y \u0111i\u1ec1u n\u00e0y t\u0103ng t\u1ef7 l\u1ec7 \u0111\u1ea1t m\u1ee5c ti\u00eau l\u00ean th\u00eam 33%.<\/p>

\u2013 Review m\u1ee5c ti\u00eau SMART \u0111\u1ecbnh k\u1ef3 m\u1ed7i th\u00e1ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh khi b\u1ed1i c\u1ea3nh thay \u0111\u1ed5i \u2014 m\u1ee5c ti\u00eau \u0111\u1eb7t ra \u0111\u1ea7u n\u0103m c\u00f3 th\u1ec3 c\u1ea7n c\u1eadp nh\u1eadt sau bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>

\u2013 K\u1ebft h\u1ee3p SMART v\u1edbi ph\u01b0\u01a1ng ph\u00e1p WOOP (Wish \u2013 Outcome \u2013 Obstacle \u2013 Plan) c\u1ee7a Gabriele Oettingen \u0111\u1ec3 x\u1eed l\u00fd tr\u01b0\u1edbc c\u00e1c r\u00e0o c\u1ea3n ti\u1ec1m \u1ea9n.<\/p>

\u2013 Qu\u1ea3n l\u00fd c\u1ea5p trung v\u00e0 HR s\u1eed d\u1ee5ng SMART \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n (IDP) cho nh\u00e2n vi\u00ean \u2014 k\u1ef9 n\u0103ng n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao trong c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd t\u1ea1i doanh nghi\u1ec7p.<\/p><\/div>\n\n\n

B\u00e2y gi\u1edd ch\u1eafc b\u1ea1n \u0111\u00e3 bi\u1ebft m\u1ee5c ti\u00eau SMART l\u00e0 g\u00ec c\u0169ng nh\u01b0 t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng n\u00f3 v\u00e0o c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n r\u1ed3i ph\u1ea3i kh\u00f4ng? Ch\u00fac b\u1ea1n s\u1edbm \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

Hu\u1ef3nh Tr\u00e2m<\/strong><\/p>\n\n

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M\u1ee5c ti\u00eau SMART l\u00e0 g\u00ec, c\u00f3 l\u1ee3i \u00edch g\u00ec v\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng ra sao? \u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, h\u00e3y c\u00f9ng tham …<\/p>\n","protected":false},"author":58,"featured_media":15872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-te"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/1353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=1353"}],"version-history":[{"count":11,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/1353\/revisions"}],"predecessor-version":[{"id":15873,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/1353\/revisions\/15873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/15872"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=1353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=1353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=1353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}