{"id":12701,"date":"2026-02-04T14:51:08","date_gmt":"2026-02-04T07:51:08","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=12701"},"modified":"2026-10-30T14:43:29","modified_gmt":"2026-10-30T07:43:29","slug":"hoc-nganh-thuong-mai-dien-tu-ra-truong-lam-gi","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/hoc-nganh-thuong-mai-dien-tu-ra-truong-lam-gi","title":{"rendered":"H\u1ecdc Ng\u00e0nh Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Ra Tr\u01b0\u1eddng L\u00e0m G\u00ec?"},"content":{"rendered":"

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang l\u00e0 ng\u00e0nh c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t Vi\u1ec7t Nam v\u1edbi doanh thu n\u0103m 2025 \u0111\u1ea1t kho\u1ea3ng 31 t\u1ef7 USD. Ng\u00e0y c\u00e0ng nhi\u1ec1u b\u1ea1n tr\u1ebb quan t\u00e2m \u0111\u1ebfn c\u00e2u h\u1ecfi h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra tr\u01b0\u1eddng l\u00e0m g\u00ec<\/strong> v\u00e0 li\u1ec7u ng\u00e0nh n\u00e0y c\u00f3 mang l\u1ea1i c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u1eefng ch\u1eafc hay kh\u00f4ng. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 c\u00e1c v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m, m\u1ee9c l\u01b0\u01a1ng v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn c\u1ee5 th\u1ec3.<\/p>\n

\"H\u1ecdc<\/figure>\n
\n

\u2013 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce) l\u00e0 to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 th\u1ef1c hi\u1ec7n qua internet v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed \u2014 t\u1eeb mua s\u1eafm tr\u00ean s\u00e0n, \u0111\u1eb7t \u0111\u1ed3 \u0103n tr\u1ef1c tuy\u1ebfn t\u1edbi b\u00e1n h\u00e0ng qua livestream. Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 m\u00e3 ng\u00e0nh 7340122 theo B\u1ed9 Gi\u00e1o d\u1ee5c v\u00e0 \u0110\u00e0o t\u1ea1o.<\/p>\n<\/div>\n

C\u1eadp nh\u1eadt ng\u00e0y 02\/10\/2026<\/em><\/p>\n

1. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao ng\u00e0nh n\u00e0y \u0111ang b\u00f9ng n\u1ed5?<\/h2>\n

Tr\u01b0\u1edbc khi tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra tr\u01b0\u1eddng l\u00e0m g\u00ec, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a ng\u00e0nh h\u1ecdc n\u00e0y. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/strong> \u0110\u00f3 l\u00e0 to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed v\u00e0 internet. N\u00f3i \u0111\u01a1n gi\u1ea3n h\u01a1n, khi b\u1ea1n mua m\u1ed9t chi\u1ebfc \u00e1o tr\u00ean Shopee, \u0111\u1eb7t \u0111\u1ed3 \u0103n qua GrabFood, hay xem livestream b\u00e1n h\u00e0ng tr\u00ean TikTok Shop \u2013 t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0 e-commerce.<\/p>\n

Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (m\u00e3 ng\u00e0nh 7340122 theo B\u1ed9 Gi\u00e1o d\u1ee5c v\u00e0 \u0110\u00e0o t\u1ea1o) l\u00e0 ng\u00e0nh h\u1ecdc k\u1ebft h\u1ee3p gi\u1eefa ki\u1ebfn th\u1ee9c kinh doanh, c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 marketing s\u1ed1. Sinh vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n \u0111\u1ec3 c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh, qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh online tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/p>\n

V\u00ec sao th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00f9ng n\u1ed5 t\u1ea1i Vi\u1ec7t Nam?<\/h3>\n

Theo b\u00e1o c\u00e1o c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2025 \u01b0\u1edbc \u0111\u1ea1t kho\u1ea3ng 31 t\u1ef7 USD, t\u0103ng 25,5% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Vi\u1ec7t Nam hi\u1ec7n n\u1eb1m trong top 10 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi v\u00e0 top 3 ASEAN c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng e-commerce nhanh nh\u1ea5t. Ri\u00eang b\u1ed1n s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t \u2013 Shopee, Lazada, TikTok Shop v\u00e0 Tiki \u2013 \u0111\u00e3 ghi nh\u1eadn t\u1ed5ng doanh s\u1ed1 h\u01a1n 429.660 t\u1ef7 \u0111\u1ed3ng trong n\u0103m 2025.<\/p>\n

M\u1ed9t s\u1ed1 con s\u1ed1 \u0111\u00e1ng ch\u00fa \u00fd cho th\u1ea5y quy m\u00f4 c\u1ee7a th\u1ecb tr\u01b0\u1eddng: kho\u1ea3ng 60% d\u00e2n s\u1ed1 Vi\u1ec7t Nam tham gia mua s\u1eafm tr\u1ef1c tuy\u1ebfn, t\u1ef7 tr\u1ecdng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn chi\u1ebfm kho\u1ea3ng 11% t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng. TikTok Shop t\u0103ng tr\u01b0\u1edfng GMV h\u01a1n 120% so v\u1edbi c\u00f9ng k\u1ef3, chi\u1ebfm 41,31% th\u1ecb ph\u1ea7n. \u0110\u00e1ng ch\u00fa \u00fd, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00f3ng g\u00f3p 208.800 t\u1ef7 \u0111\u1ed3ng cho ng\u00e2n s\u00e1ch nh\u00e0 n\u01b0\u1edbc n\u0103m 2025, t\u0103ng 66,5% so v\u1edbi n\u0103m 2024.<\/p>\n

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Theo d\u1ef1 b\u00e1o c\u1ee7a Metric.vn, ri\u00eang qu\u00fd 1\/2026, doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u1ea1t kho\u1ea3ng 134.600 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 32,74% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2025. S\u1ef1 t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi nhu c\u1ea7u nh\u00e2n l\u1ef1c TM\u0110T s\u1ebd ng\u00e0y c\u00e0ng l\u1edbn trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n<\/blockquote>\n

\u0110\u1eb7c bi\u1ec7t, ng\u00e0y 10\/12\/2025, Qu\u1ed1c h\u1ed9i \u0111\u00e3 th\u00f4ng qua Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ed1 122\/2025\/QH15, c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 01\/7\/2026. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng khung ph\u00e1p l\u00fd chuy\u00ean bi\u1ec7t cho ng\u00e0nh, t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

2. H\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra tr\u01b0\u1eddng l\u00e0m g\u00ec? 10+ v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m TM\u0110T c\u1ee5 th\u1ec3<\/h2>\n

\u0110\u00e2y l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t m\u00e0 h\u1ea7u h\u1ebft c\u00e1c b\u1ea1n \u0111\u1ec1u mu\u1ed1n bi\u1ebft. H\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra tr\u01b0\u1eddng l\u00e0m g\u00ec? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 b\u1ea1n c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn, b\u1edfi ng\u00e0nh n\u00e0y mang t\u00ednh li\u00ean ng\u00e0nh cao v\u00e0 c\u00f3 ph\u1ea1m vi \u1ee9ng d\u1ee5ng r\u1ed9ng.<\/p>\n

Nh\u00f3m 1 \u2013 V\u1eadn h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd s\u00e0n TM\u0110T<\/h3>\n

Chuy\u00ean vi\u00ean v\u1eadn h\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (E-commerce Operations Specialist)<\/strong> l\u00e0 v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn nh\u1ea5t d\u00e0nh cho sinh vi\u00ean m\u1edbi ra tr\u01b0\u1eddng. C\u00f4ng vi\u1ec7c bao g\u1ed3m qu\u1ea3n l\u00fd gian h\u00e0ng tr\u00ean c\u00e1c s\u00e0n nh\u01b0 Shopee, Lazada, TikTok Shop, x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, v\u00e0 t\u1ed1i \u01b0u danh m\u1ee5c s\u1ea3n ph\u1ea9m.<\/p>\n

Qu\u1ea3n l\u00fd s\u00e0n TM\u0110T (Marketplace Manager)<\/strong> l\u00e0 b\u01b0\u1edbc ti\u1ebfn ti\u1ebfp theo. B\u1ea1n s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u00ean m\u1ed9t ho\u1eb7c nhi\u1ec1u n\u1ec1n t\u1ea3ng, bao g\u1ed3m l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

\u1ede v\u1ecb tr\u00ed cao h\u01a1n, Gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (E-commerce Director\/Head of E-commerce)<\/strong> ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh tr\u1ef1c tuy\u1ebfn t\u1ed5ng th\u1ec3 cho doanh nghi\u1ec7p, qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau doanh thu.<\/p>\n

Nh\u00f3m 2 \u2013 Digital Marketing v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/h3>\n

Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 digital marketing c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd. Chuy\u00ean vi\u00ean Digital Marketing<\/strong> l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u00ean Facebook, Google, TikTok v\u00e0 c\u00e1c k\u00eanh kh\u00e1c. Chuy\u00ean gia SEO\/SEM<\/strong> t\u1ed1i \u01b0u h\u00f3a website v\u00e0 n\u1ed9i dung \u0111\u1ec3 t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean. Content Creator\/Content Marketing<\/strong> s\u00e1ng t\u1ea1o n\u1ed9i dung cho c\u00e1c k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, bao g\u1ed3m m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, b\u00e0i blog, video ng\u1eafn v\u00e0 n\u1ed9i dung livestream. Chuy\u00ean vi\u00ean Affiliate Marketing<\/strong> x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, h\u1ee3p t\u00e1c v\u1edbi KOL\/KOC \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

B\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u0103ng s\u1ea3n ph\u1ea9m l\u00ean s\u00e0n. \u0110\u00f3 l\u00e0 c\u1ea3 m\u1ed9t quy tr\u00ecnh t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ch\u1ea1y qu\u1ea3ng c\u00e1o, \u0111\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng sau b\u00e1n. V\u00e0 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trang b\u1ecb cho b\u1ea1n t\u1ea5t c\u1ea3 nh\u1eefng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c n\u00e0y.<\/p>\n

Nh\u00f3m 3 \u2013 Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7<\/h3>\n

Trong th\u1eddi \u0111\u1ea1i kinh doanh online, d\u1eef li\u1ec7u l\u00e0 \u201cv\u00e0ng\u201d. C\u00e1c doanh nghi\u1ec7p TM\u0110T c\u1ea7n nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh ch\u00ednh x\u00e1c. Chuy\u00ean vi\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u TM\u0110T (E-commerce Data Analyst)<\/strong> thu th\u1eadp, x\u1eed l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, h\u00e0nh vi kh\u00e1ch h\u00e0ng, hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u. Chuy\u00ean vi\u00ean UX\/UI cho n\u1ec1n t\u1ea3ng TM\u0110T<\/strong> thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean website v\u00e0 \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, gi\u00fap giao di\u1ec7n th\u00e2n thi\u1ec7n v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Chuy\u00ean vi\u00ean qu\u1ea3n tr\u1ecb h\u1ec7 th\u1ed1ng TM\u0110T<\/strong> v\u1eadn h\u00e0nh, b\u1ea3o tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c h\u1ec7 th\u1ed1ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. C\u1ea3 ba v\u1ecb tr\u00ed n\u00e0y \u0111\u1ec1u y\u00eau c\u1ea7u t\u01b0 duy ph\u00e2n t\u00edch t\u1ed1t v\u00e0 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c v\u1edbi s\u1ed1 li\u1ec7u.<\/p>\n

Nh\u00f3m 4 \u2013 Logistics th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h3>\n

Logistics th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (hay e-logistics) l\u00e0 m\u1ea3ng \u00edt \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nh\u01b0ng l\u1ea1i v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 c\u00f3 nhu c\u1ea7u nh\u00e2n l\u1ef1c r\u1ea5t l\u1edbn. Khi m\u1ed9t \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean s\u00e0n, c\u1ea7n c\u1ea3 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00eda sau \u0111\u1ec3 h\u00e0ng \u0111\u1ebfn tay kh\u00e1ch \u0111\u00fang h\u1eb9n. Chuy\u00ean vi\u00ean qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng TM\u0110T<\/strong> qu\u1ea3n l\u00fd quy tr\u00ecnh t\u1eeb nh\u1eadp h\u00e0ng, l\u01b0u kho, \u0111\u00f3ng g\u00f3i \u0111\u1ebfn giao h\u00e0ng ch\u1eb7ng cu\u1ed1i (last-mile delivery). Chuy\u00ean vi\u00ean ho\u1ea1ch \u0111\u1ecbnh kho b\u00e3i (Fulfillment Specialist)<\/strong> qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng kho h\u00e0ng cho c\u00e1c doanh nghi\u1ec7p b\u00e1n h\u00e0ng tr\u00ean nhi\u1ec1u s\u00e0n, \u0111\u1ea3m b\u1ea3o t\u1ed3n kho h\u1ee3p l\u00fd v\u00e0 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng nhanh ch\u00f3ng.<\/p>\n

\u0110\u00e2y l\u00e0 l\u0129nh v\u1ef1c m\u00e0 nhi\u1ec1u b\u1ea1n sinh vi\u00ean ch\u01b0a ngh\u0129 \u0111\u1ebfn, nh\u01b0ng th\u1ef1c t\u1ebf c\u00e1c c\u00f4ng ty logistics nh\u01b0 GHN, GHTK, J&T Express, Ninja Van \u0111\u1ec1u \u0111ang tuy\u1ec3n d\u1ee5ng m\u1ea1nh m\u1ebd nh\u00e2n s\u1ef1 c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Nh\u00f3m 5 \u2013 T\u01b0 v\u1ea5n v\u00e0 kh\u1edfi nghi\u1ec7p<\/h3>\n

T\u01b0 v\u1ea5n chuy\u1ec3n \u0111\u1ed5i s\u1ed1\/TM\u0110T<\/strong> gi\u00fap c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng chuy\u1ec3n \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh sang m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, l\u00e0 v\u1ecb tr\u00ed c\u00f3 m\u1ee9c thu nh\u1eadp cao v\u00e0 \u0111ang r\u1ea5t \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n. V\u1edbi ki\u1ebfn th\u1ee9c to\u00e0n di\u1ec7n v\u1ec1 TM\u0110T, b\u1ea1n c\u0169ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 kh\u1edfi nghi\u1ec7p kinh doanh online<\/strong> \u2013 t\u1eeb dropshipping, b\u00e1n h\u00e0ng \u0111a k\u00eanh (omnichannel) \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u D2C (Direct to Consumer). Ngo\u00e0i ra, con \u0111\u01b0\u1eddng Gi\u1ea3ng vi\u00ean\/Nghi\u00ean c\u1ee9u<\/strong> c\u0169ng m\u1edf r\u1ed9ng khi ng\u00e0y c\u00e0ng nhi\u1ec1u tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng c\u1ea7n gi\u1ea3ng vi\u00ean c\u00f3 kinh nghi\u1ec7m th\u1ef1c t\u1ebf trong l\u0129nh v\u1ef1c TM\u0110T.<\/p>\n

3. L\u01b0\u01a1ng ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u2013 Con s\u1ed1 th\u1ef1c t\u1ebf theo t\u1eebng v\u1ecb tr\u00ed<\/h2>\n

Khi t\u00ecm hi\u1ec3u h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra tr\u01b0\u1eddng l\u00e0m g\u00ec, m\u1ee9c l\u01b0\u01a1ng lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c quan t\u00e2m h\u00e0ng \u0111\u1ea7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng tham kh\u1ea3o m\u1ee9c l\u01b0\u01a1ng theo d\u1eef li\u1ec7u t\u1eeb c\u00e1c trang tuy\u1ec3n d\u1ee5ng uy t\u00edn nh\u01b0 TopCV, VietnamWorks t\u00ednh \u0111\u1ebfn n\u0103m 2025\u20132026:<\/p>\n

M\u1ee9c l\u01b0\u01a1ng theo kinh nghi\u1ec7m<\/h3>\n

Sinh vi\u00ean m\u1edbi ra tr\u01b0\u1eddng (0\u20131 n\u0103m kinh nghi\u1ec7m)<\/strong> th\u01b0\u1eddng nh\u1eadn m\u1ee9c l\u01b0\u01a1ng 7\u201310 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, t\u1ea1i c\u00e1c doanh nghi\u1ec7p l\u1edbn ho\u1eb7c c\u00f4ng ty n\u01b0\u1edbc ngo\u00e0i c\u00f3 th\u1ec3 \u0111\u1ea1t 10\u201312 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng. Nh\u00e2n vi\u00ean c\u00f3 1\u20133 n\u0103m kinh nghi\u1ec7m<\/strong> \u0111\u1ea1t 10\u201318 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng t\u00f9y thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed v\u00e0 n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n. Chuy\u00ean vi\u00ean c\u00f3 3\u20135 n\u0103m kinh nghi\u1ec7m<\/strong> b\u01b0\u1edbc l\u00ean m\u1ee9c 18\u201330 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, \u0111\u1eb7c bi\u1ec7t n\u1ebfu c\u00f3 chuy\u00ean m\u00f4n s\u00e2u v\u1ec1 qu\u1ea3n l\u00fd s\u00e0n TM\u0110T ho\u1eb7c digital marketing th\u00ec thu nh\u1eadp c\u00f3 th\u1ec3 cao h\u01a1n. Qu\u1ea3n l\u00fd\/Tr\u01b0\u1edfng ph\u00f2ng (5\u20138 n\u0103m)<\/strong> nh\u1eadn 30\u201350 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, c\u00f2n Gi\u00e1m \u0111\u1ed1c TM\u0110T (tr\u00ean 8 n\u0103m)<\/strong> \u0111\u1ea1t t\u1eeb 50 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng tr\u1edf l\u00ean ch\u01b0a k\u1ec3 c\u00e1c kho\u1ea3n th\u01b0\u1edfng v\u00e0 hoa h\u1ed3ng.<\/p>\n

M\u1ee9c l\u01b0\u01a1ng theo v\u1ecb tr\u00ed c\u1ee5 th\u1ec3<\/h3>\n

Nh\u00ecn theo t\u1eebng v\u1ecb tr\u00ed, m\u1ee9c l\u01b0\u01a1ng c\u0169ng c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t. Tr\u1ee3 l\u00fd TM\u0110T nh\u1eadn 6\u20138 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, chuy\u00ean vi\u00ean v\u1eadn h\u00e0nh s\u00e0n TM\u0110T t\u1eeb 8\u201315 tri\u1ec7u, chuy\u00ean vi\u00ean Digital Marketing dao \u0111\u1ed9ng 8\u201320 tri\u1ec7u. C\u00e1c v\u1ecb tr\u00ed chuy\u00ean s\u00e2u h\u01a1n nh\u01b0 chuy\u00ean gia SEO nh\u1eadn 10\u201325 tri\u1ec7u, chuy\u00ean vi\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u TM\u0110T t\u1eeb 15\u201335 tri\u1ec7u, qu\u1ea3n l\u00fd th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea1t 20\u201340 tri\u1ec7u, v\u00e0 t\u01b0 v\u1ea5n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00ean t\u1edbi 25\u201350 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng.<\/p>\n

\u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t \u1edf ng\u00e0nh n\u00e0y l\u00e0 ngo\u00e0i l\u01b0\u01a1ng c\u1ee9ng, nhi\u1ec1u v\u1ecb tr\u00ed c\u00f2n c\u00f3 thu nh\u1eadp th\u00eam t\u1eeb hoa h\u1ed3ng b\u00e1n h\u00e0ng, th\u01b0\u1edfng KPI v\u00e0 c\u00e1c d\u1ef1 \u00e1n freelance. Kh\u00f4ng \u00edt b\u1ea1n tr\u1ebb kinh doanh online song song v\u1edbi c\u00f4ng vi\u1ec7c ch\u00ednh, t\u1ea1o ra ngu\u1ed3n thu nh\u1eadp k\u00e9p \u0111\u00e1ng k\u1ec3.<\/p>\n

4. Sinh vi\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u1ecdc nh\u1eefng g\u00ec?<\/h2>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 vi\u1ec7c h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra tr\u01b0\u1eddng l\u00e0m g\u00ec, b\u1ea1n c\u1ea7n bi\u1ebft ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o trang b\u1ecb nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng g\u00ec.<\/p>\n

Ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng<\/h3>\n

Ch\u01b0\u01a1ng tr\u00ecnh b\u1eaft \u0111\u1ea7u v\u1edbi nh\u00f3m ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng bao g\u1ed3m Kinh t\u1ebf vi m\u00f4, v\u0129 m\u00f4 v\u00e0 qu\u1ea3n tr\u1ecb kinh doanh, gi\u00fap sinh vi\u00ean hi\u1ec3u b\u1ee9c tranh t\u1ed5ng th\u1ec3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf. Ti\u1ebfp theo l\u00e0 Nguy\u00ean l\u00fd marketing v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 hai m\u00f4n cung c\u1ea5p n\u1ec1n t\u1ea3ng quan tr\u1ecdng cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn. Sinh vi\u00ean c\u0169ng \u0111\u01b0\u1ee3c h\u1ecdc C\u00f4ng ngh\u1ec7 th\u00f4ng tin c\u01a1 b\u1ea3n g\u1ed3m c\u01a1 s\u1edf d\u1eef li\u1ec7u, m\u1ea1ng m\u00e1y t\u00ednh, l\u1eadp tr\u00ecnh web, c\u00f9ng Th\u1ed1ng k\u00ea \u1ee9ng d\u1ee5ng trong kinh doanh. T\u1ed5ng h\u1ee3p c\u00e1c m\u00f4n n\u1ec1n t\u1ea3ng gi\u00fap sinh vi\u00ean c\u00f3 ki\u1ebfn th\u1ee9c li\u00ean ng\u00e0nh v\u1eefng ch\u1eafc tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o chuy\u00ean ng\u00e0nh.<\/p>\n

Ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh<\/h3>\n

Ph\u1ea7n chuy\u00ean ng\u00e0nh \u0111i s\u00e2u v\u00e0o c\u00e1c l\u0129nh v\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a TM\u0110T. Sinh vi\u00ean h\u1ecdc Chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Thanh to\u00e1n trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng (Mobile Commerce) v\u00e0 E-Logistics \u0111\u1ec3 hi\u1ec3u to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb kinh doanh tr\u1ef1c tuy\u1ebfn. Nh\u00f3m m\u00f4n v\u1ec1 Marketing \u0111i\u1ec7n t\u1eed bao g\u1ed3m SEO, SEM, Social Media Marketing, Email Marketing. Ngo\u00e0i ra, ch\u01b0\u01a1ng tr\u00ecnh c\u00f2n trang b\u1ecb ki\u1ebfn th\u1ee9c v\u1ec1 An ninh m\u1ea1ng v\u00e0 b\u1ea3o m\u1eadt th\u00f4ng tin trong giao d\u1ecbch TM\u0110T, Thi\u1ebft k\u1ebf website v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX\/UI), \u1ee8ng d\u1ee5ng AI trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, v\u00e0 Ph\u00e1p lu\u1eadt v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. S\u1ef1 \u0111a d\u1ea1ng n\u00e0y ph\u1ea3n \u00e1nh t\u00ednh li\u00ean ng\u00e0nh cao c\u1ee7a TM\u0110T.<\/p>\n

K\u1ef9 n\u0103ng th\u1ef1c ti\u1ec5n<\/h3>\n

\u0110i\u1ec1u kh\u00e1c bi\u1ec7t l\u1edbn so v\u1edbi nhi\u1ec1u ng\u00e0nh h\u1ecdc kh\u00e1c l\u00e0 sinh vi\u00ean TM\u0110T \u0111\u01b0\u1ee3c th\u1ef1c h\u00e0nh r\u1ea5t nhi\u1ec1u. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp v\u1eadn h\u00e0nh gian h\u00e0ng tr\u00ean c\u00e1c s\u00e0n Shopee, Lazada, TikTok Shop, ch\u1ea1y qu\u1ea3ng c\u00e1o th\u1ef1c t\u1ebf, ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing s\u1ed1. Nhi\u1ec1u tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc c\u00f2n h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 sinh vi\u00ean \u0111\u01b0\u1ee3c th\u1ef1c t\u1eadp ngay t\u1eeb n\u0103m 2 ho\u1eb7c n\u0103m 3.<\/p>\n

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T\u1ed5 h\u1ee3p x\u00e9t tuy\u1ec3n, v\u0103n b\u1eb1ng v\u00e0 c\u00f4ng c\u1ee5 c\u1ea7n l\u00e0m quen<\/h3>\n

Ph\u1ea7n l\u1edbn c\u00e1c tr\u01b0\u1eddng x\u00e9t tuy\u1ec3n ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1eb1ng t\u1ed5 h\u1ee3p A00, A01, D01 ho\u1eb7c t\u1ed5 h\u1ee3p t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, k\u00e8m ph\u01b0\u01a1ng \u00e1n x\u00e9t h\u1ecdc b\u1ea1 hay k\u1ef3 thi \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c t\u00f9y n\u0103m v\u00e0 t\u00f9y tr\u01b0\u1eddng. V\u0103n b\u1eb1ng nh\u1eadn \u0111\u01b0\u1ee3c th\u01b0\u1eddng l\u00e0 c\u1eed nh\u00e2n kinh t\u1ebf ho\u1eb7c c\u1eed nh\u00e2n thu\u1ed9c kh\u1ed1i c\u00f4ng ngh\u1ec7, ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7t \u1edf khoa kinh t\u1ebf hay khoa c\u00f4ng ngh\u1ec7 th\u00f4ng tin. Ngo\u00e0i ki\u1ebfn th\u1ee9c tr\u00ean l\u1edbp, sinh vi\u00ean n\u00ean s\u1edbm l\u00e0m quen v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 m\u00e0 doanh nghi\u1ec7p d\u00f9ng h\u1eb1ng ng\u00e0y.<\/p>\n

\u2013 Meta Ads Manager v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o c\u1ee7a Google, TikTok gi\u00fap b\u1ea1n hi\u1ec3u c\u00e1ch m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0 \u0111o l\u01b0\u1eddng.<\/p>\n

\u2013 H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng, ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng POS v\u00e0 CRM cho th\u1ea5y d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u01b0u v\u00e0 khai th\u00e1c ra sao.<\/p>\n

\u2013 SQL, Excel n\u00e2ng cao v\u00e0 Google Looker Studio m\u1edf th\u00eam h\u01b0\u1edbng \u0111i sang m\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh.<\/p>\n

Ai n\u00ean v\u00e0 ch\u01b0a n\u00ean ch\u1ecdn ng\u00e0nh n\u00e0y?<\/h3>\n

Ng\u00e0nh h\u1ee3p v\u1edbi ng\u01b0\u1eddi th\u00edch kinh doanh, c\u00f3 t\u01b0 duy s\u1ed1 li\u1ec7u, ki\u00ean nh\u1eabn theo d\u00f5i k\u1ebft qu\u1ea3 v\u00e0 ch\u1ecbu \u0111\u01b0\u1ee3c vi\u1ec7c n\u1ec1n t\u1ea3ng thay \u0111\u1ed5i li\u00ean t\u1ee5c. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ea1n ng\u1ea1i l\u00e0m vi\u1ec7c v\u1edbi ph\u1ea7n m\u1ec1m v\u00e0 b\u1ea3ng s\u1ed1 li\u1ec7u, n\u00ean c\u00e2n nh\u1eafc m\u1ed9t ng\u00e0nh kh\u00e1c g\u1ea7n h\u01a1n v\u1edbi s\u1edf tr\u01b0\u1eddng. C\u0169ng c\u1ea7n t\u1ec9nh t\u00e1o tr\u01b0\u1edbc c\u00e1c kh\u00f3a h\u1ecdc ng\u1eafn h\u1ea1n qu\u1ea3ng c\u00e1o ki\u1ebfm ti\u1ec1n nhanh t\u1eeb b\u00e1n h\u00e0ng online; h\u00e3y ki\u1ec3m ch\u1ee9ng ng\u01b0\u1eddi d\u1ea1y v\u00e0 n\u1ed9i dung tr\u01b0\u1edbc khi b\u1ecf ti\u1ec1n, v\u00ec ki\u1ebfn th\u1ee9c trong ng\u00e0nh c\u00f3 th\u1ec3 l\u1ed7i th\u1eddi ch\u1ec9 sau 1\u20132 n\u0103m.<\/p>\n<\/div>\n

5. C\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u00e0o t\u1ea1o ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed uy t\u00edn<\/h2>\n

Hi\u1ec7n nay, theo kh\u1ea3o s\u00e1t c\u1ee7a Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM) t\u1eeb n\u0103m 2023, \u0111\u00e3 c\u00f3 kho\u1ea3ng 40 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc tr\u00ean c\u1ea3 n\u01b0\u1edbc \u0111\u00e0o t\u1ea1o ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi m\u00e3 ng\u00e0nh 7340122. N\u0103m 2022, VECOM c\u00f9ng 27 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u00e3 th\u00e0nh l\u1eadp M\u1ea1ng l\u01b0\u1edbi c\u00e1c c\u01a1 s\u1edf \u0111\u00e0o t\u1ea1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (VecomNet), v\u00e0 \u0111\u1ebfn cu\u1ed1i n\u0103m 2023, m\u1ea1ng l\u01b0\u1edbi \u0111\u00e3 m\u1edf r\u1ed9ng l\u00ean 36 tr\u01b0\u1eddng th\u00e0nh vi\u00ean.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng \u0111\u00e0o t\u1ea1o ti\u00eau bi\u1ec3u:<\/p>\n

Khu v\u1ef1c mi\u1ec1n B\u1eafc<\/h3>\n

T\u1ea1i mi\u1ec1n B\u1eafc, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n (NEU)<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng \u0111\u1ea7u ti\u00ean \u0111\u00e0o t\u1ea1o ng\u00e0nh TM\u0110T v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh ch\u00fa tr\u1ecdng k\u1ebft h\u1ee3p kinh t\u1ebf \u2013 c\u00f4ng ngh\u1ec7. \u0110\u1ea1i h\u1ecdc Th\u01b0\u01a1ng m\u1ea1i<\/strong> c\u00f3 th\u1ebf m\u1ea1nh v\u1ec1 kinh doanh th\u01b0\u01a1ng m\u1ea1i, ch\u01b0\u01a1ng tr\u00ecnh TM\u0110T \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng g\u1eafn li\u1ec1n v\u1edbi th\u1ef1c ti\u1ec5n doanh nghi\u1ec7p. H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng (PTIT)<\/strong> n\u1ed5i b\u1eadt v\u1ec1 kh\u00eda c\u1ea1nh c\u00f4ng ngh\u1ec7 trong TM\u0110T v\u1edbi \u0111i\u1ec3m chu\u1ea9n n\u0103m 2024 l\u00e0 26,09 \u0111i\u1ec3m. \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng<\/strong> c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh TM\u0110T g\u1eafn v\u1edbi kinh doanh qu\u1ed1c t\u1ebf v\u00e0 th\u01b0\u01a1ng m\u1ea1i xuy\u00ean bi\u00ean gi\u1edbi.<\/p>\n

Khu v\u1ef1c mi\u1ec1n Nam<\/h3>\n

T\u1ea1i mi\u1ec1n Nam, \u0110\u1ea1i h\u1ecdc C\u00f4ng ngh\u1ec7 Th\u00f4ng tin \u2013 \u0110HQG TP.HCM (UIT)<\/strong> c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o 133 t\u00edn ch\u1ec9 trong 4 n\u0103m, bao g\u1ed3m c\u1ea3 ch\u01b0\u01a1ng tr\u00ecnh ch\u1ea5t l\u01b0\u1ee3ng cao. \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP.HCM (UEH)<\/strong> \u0111\u00e0o t\u1ea1o TM\u0110T theo h\u01b0\u1edbng qu\u1ea3n tr\u1ecb kinh doanh s\u1ed1. \u0110\u1ea1i h\u1ecdc S\u01b0 ph\u1ea1m K\u1ef9 thu\u1eadt TP.HCM (HCMUTE)<\/strong> k\u1ebft h\u1ee3p m\u1ea1nh m\u1ebd gi\u1eefa k\u1ef9 thu\u1eadt v\u00e0 th\u01b0\u01a1ng m\u1ea1i. \u0110\u1ea1i h\u1ecdc V\u0103n Lang<\/strong> tuy\u1ec3n sinh t\u1eeb n\u0103m 2021 v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh hi\u1ec7n \u0111\u1ea1i, g\u1eafn li\u1ec1n th\u1ef1c ti\u1ec5n.<\/p>\n

Khi ch\u1ecdn tr\u01b0\u1eddng, b\u1ea1n n\u00ean xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1: ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u00f3 c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi kh\u00f4ng, m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p TM\u0110T, c\u01a1 h\u1ed9i th\u1ef1c t\u1eadp, v\u00e0 m\u1ea1ng l\u01b0\u1edbi c\u1ef1u sinh vi\u00ean trong ng\u00e0nh.<\/p>\n

6. K\u1ef9 n\u0103ng c\u1ea7n c\u00f3 \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

Bi\u1ebft h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra tr\u01b0\u1eddng l\u00e0m g\u00ec l\u00e0 ch\u01b0a \u0111\u1ee7. B\u1ea1n c\u1ea7n trang b\u1ecb th\u00eam nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng \u0111\u1ec3 th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng trong ng\u00e0nh kinh doanh online.<\/p>\n

K\u1ef9 n\u0103ng chuy\u00ean m\u00f4n (Hard Skills)<\/h3>\n

Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong> l\u00e0 k\u1ef9 n\u0103ng n\u1ec1n t\u1ea3ng cho h\u1ea7u h\u1ebft c\u00e1c v\u1ecb tr\u00ed trong ng\u00e0nh, \u0111\u00f2i h\u1ecfi b\u1ea1n th\u00e0nh th\u1ea1o Google Analytics, c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch c\u1ee7a s\u00e0n TM\u0110T (Shopee Analytics, TikTok Shop Analytics), v\u00e0 c\u01a1 b\u1ea3n v\u1ec1 Excel\/Google Sheets n\u00e2ng cao. Digital Marketing<\/strong> y\u00eau c\u1ea7u hi\u1ec3u v\u00e0 bi\u1ebft v\u1eadn h\u00e0nh c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn nh\u01b0 Facebook Ads, Google Ads, TikTok Ads, c\u00f9ng SEO, email marketing v\u00e0 content marketing. Qu\u1ea3n l\u00fd s\u00e0n TM\u0110T<\/strong> ngh\u0129a l\u00e0 bi\u1ebft c\u00e1ch thi\u1ebft l\u1eadp, v\u1eadn h\u00e0nh v\u00e0 t\u1ed1i \u01b0u gian h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Shopee, Lazada, TikTok Shop, hi\u1ec3u r\u00f5 c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng s\u1ea3n ph\u1ea9m c\u1ee7a t\u1eebng s\u00e0n. Thi\u1ebft k\u1ebf c\u01a1 b\u1ea3n<\/strong> v\u1edbi Canva, Adobe Photoshop ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u1ef1 gi\u00fap b\u1ea1n t\u1ef1 t\u1ea1o h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m, banner qu\u1ea3ng c\u00e1o. Ngo\u1ea1i ng\u1eef<\/strong>, \u0111\u1eb7c bi\u1ec7t ti\u1ebfng Anh, l\u00e0 l\u1ee3i th\u1ebf l\u1edbn khi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xuy\u00ean bi\u00ean gi\u1edbi (cross-border e-commerce).<\/p>\n

K\u1ef9 n\u0103ng m\u1ec1m (Soft Skills)<\/h3>\n

T\u01b0 duy ph\u1ea3n bi\u1ec7n v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1<\/strong> r\u1ea5t c\u1ea7n thi\u1ebft v\u00ec th\u1ecb tr\u01b0\u1eddng TM\u0110T thay \u0111\u1ed5i r\u1ea5t nhanh, \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p k\u1ecbp th\u1eddi. Giao ti\u1ebfp v\u00e0 l\u00e0m vi\u1ec7c nh\u00f3m<\/strong> kh\u00f4ng th\u1ec3 thi\u1ebfu khi m\u1ecdi v\u1ecb tr\u00ed trong ng\u00e0nh \u0111\u1ec1u \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa nhi\u1ec1u b\u1ed9 ph\u1eadn \u2013 marketing, v\u1eadn h\u00e0nh, logistics, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Kh\u1ea3 n\u0103ng t\u1ef1 h\u1ecdc<\/strong> l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t v\u00ec c\u00f4ng ngh\u1ec7 v\u00e0 xu h\u01b0\u1edbng TM\u0110T thay \u0111\u1ed5i li\u00ean t\u1ee5c, ng\u01b0\u1eddi th\u00e0nh c\u00f4ng l\u00e0 ng\u01b0\u1eddi lu\u00f4n ch\u1ee7 \u0111\u1ed9ng c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c m\u1edbi. Qu\u1ea3n l\u00fd th\u1eddi gian<\/strong> \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi b\u1ea1n ph\u1ea3i x\u1eed l\u00fd nhi\u1ec1u s\u00e0n, nhi\u1ec1u chi\u1ebfn d\u1ecbch c\u00f9ng l\u00fac.<\/p>\n

7. L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

M\u1ed9t c\u00e2u h\u1ecfi m\u00e0 \u00edt b\u00e0i vi\u1ebft \u0111\u1ec1 c\u1eadp khi n\u00f3i v\u1ec1 h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra tr\u01b0\u1eddng l\u00e0m g\u00ec, \u0111\u00f3 l\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn d\u00e0i h\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u1ed9 tr\u00ecnh ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh:<\/p>\n

Giai \u0111o\u1ea1n 1 \u2013 Th\u1ef1c t\u1eadp v\u00e0 nh\u00e2n vi\u00ean m\u1edbi (0\u20131 n\u0103m)<\/h3>\n

B\u1ea1n b\u1eaft \u0111\u1ea7u \u1edf v\u1ecb tr\u00ed th\u1ef1c t\u1eadp sinh ho\u1eb7c nh\u00e2n vi\u00ean TM\u0110T, t\u1eadp trung h\u1ecdc h\u1ecfi quy tr\u00ecnh v\u1eadn h\u00e0nh, l\u00e0m quen v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng. Nhi\u1ec7m v\u1ee5 ch\u00ednh l\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 hi\u1ec7n t\u1ea1i, x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m v\u00e0 h\u1ecdc c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u01a1 b\u1ea3n.<\/p>\n

Giai \u0111o\u1ea1n 2 \u2013 Chuy\u00ean vi\u00ean (1\u20133 n\u0103m)<\/h3>\n

Sau khi c\u00f3 kinh nghi\u1ec7m, b\u1ea1n s\u1ebd chuy\u00ean s\u00e2u v\u00e0o m\u1ed9t m\u1ea3ng c\u1ee5 th\u1ec3: v\u1eadn h\u00e0nh s\u00e0n, digital marketing, ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u. \u1ede giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng chuy\u00ean m\u00f4n s\u00e2u v\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/p>\n

Giai \u0111o\u1ea1n 3 \u2013 Chuy\u00ean vi\u00ean cao c\u1ea5p\/Tr\u01b0\u1edfng nh\u00f3m (3\u20135 n\u0103m)<\/h3>\n

B\u1ea1n b\u1eaft \u0111\u1ea7u qu\u1ea3n l\u00fd d\u1ef1 \u00e1n ho\u1eb7c m\u1ed9t \u0111\u1ed9i nh\u00f3m nh\u1ecf, ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a m\u1ed9t m\u1ea3ng c\u1ee5 th\u1ec3. \u1ede giai \u0111o\u1ea1n n\u00e0y, k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n

Giai \u0111o\u1ea1n 4 \u2013 Qu\u1ea3n l\u00fd\/Tr\u01b0\u1edfng ph\u00f2ng (5\u20138 n\u0103m)<\/h3>\n

B\u1ea1n ph\u1ee5 tr\u00e1ch to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c m\u1ed9t b\u1ed9 ph\u1eadn l\u1edbn. Thu nh\u1eadp \u1edf giai \u0111o\u1ea1n n\u00e0y th\u01b0\u1eddng t\u1eeb 30\u201350 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, v\u00e0 b\u1ea1n c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n

Giai \u0111o\u1ea1n 5 \u2013 Gi\u00e1m \u0111\u1ed1c\/C-level (tr\u00ean 8 n\u0103m)<\/h3>\n

C\u00e1c v\u1ecb tr\u00ed nh\u01b0 Gi\u00e1m \u0111\u1ed1c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (Head of E-commerce), Gi\u00e1m \u0111\u1ed1c Digital (Chief Digital Officer) ho\u1eb7c th\u1eadm ch\u00ed Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh (CEO) cho c\u00e1c c\u00f4ng ty TM\u0110T. M\u1ee9c thu nh\u1eadp t\u1eeb 50 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng tr\u1edf l\u00ean, c\u1ed9ng v\u1edbi c\u1ed5 ph\u1ea7n v\u00e0 c\u00e1c kho\u1ea3n th\u01b0\u1edfng hi\u1ec7u qu\u1ea3.<\/p>\n

Ngo\u00e0i l\u1ed9 tr\u00ecnh theo doanh nghi\u1ec7p, nhi\u1ec1u ng\u01b0\u1eddi ch\u1ecdn con \u0111\u01b0\u1eddng kh\u1edfi nghi\u1ec7p sau 3\u20135 n\u0103m t\u00edch l\u0169y kinh nghi\u1ec7m. V\u1edbi ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 kinh doanh online, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang ho\u1eb7c tr\u1edf th\u00e0nh nh\u00e0 t\u01b0 v\u1ea5n TM\u0110T \u0111\u1ed9c l\u1eadp.<\/p>\n

8. Xu h\u01b0\u1edbng vi\u1ec7c l\u00e0m TM\u0110T m\u1edbi nh\u1ea5t 2025\u20132026 m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft<\/h2>\n

Th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m TM\u0110T \u0111ang c\u00f3 nh\u1eefng chuy\u1ec3n bi\u1ebfn m\u1ea1nh m\u1ebd. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra tr\u01b0\u1eddng l\u00e0m g\u00ec, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng xu h\u01b0\u1edbng m\u1edbi \u0111ang t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p ch\u01b0a t\u1eebng c\u00f3.<\/p>\n

Livestream Commerce \u2013 B\u00e1n h\u00e0ng qua livestream<\/h3>\n

\u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng b\u00f9ng n\u1ed5 nh\u1ea5t hi\u1ec7n nay, \u0111\u1eb7c bi\u1ec7t tr\u00ean TikTok Shop. Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ed1 122\/2025\/QH15 \u0111\u00e3 c\u00f3 ri\u00eang \u0110i\u1ec1u 24 quy \u0111\u1ecbnh v\u1ec1 tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi livestream b\u00e1n h\u00e0ng, cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a h\u00ecnh th\u1ee9c kinh doanh n\u00e0y. C\u00e1c v\u1ecb tr\u00ed li\u00ean quan bao g\u1ed3m Host livestream, Qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch livestream v\u00e0 Bi\u00ean t\u1eadp n\u1ed9i dung livestream. S\u1ef1 chuy\u00ean nghi\u1ec7p h\u00f3a m\u1ea3ng livestream commerce \u0111ang t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i vi\u1ec7c l\u00e0m ho\u00e0n to\u00e0n m\u1edbi.<\/p>\n

Social Commerce \u2013 Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i<\/h3>\n

B\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u00f4ng ch\u1ec9 di\u1ec5n ra tr\u00ean c\u00e1c s\u00e0n TM\u0110T m\u00e0 c\u00f2n lan r\u1ed9ng sang m\u1ea1ng x\u00e3 h\u1ed9i. Lu\u1eadt TM\u0110T m\u1edbi c\u0169ng ph\u00e2n lo\u1ea1i r\u00f5 \u201cm\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 t\u00edch h\u1ee3p ch\u1ee9c n\u0103ng mua b\u00e1n\u201d l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh n\u1ec1n t\u1ea3ng TM\u0110T. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i cho nh\u1eefng b\u1ea1n gi\u1ecfi s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

Cross-border E-commerce \u2013 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xuy\u00ean bi\u00ean gi\u1edbi<\/h3>\n

Nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111ang m\u1edf r\u1ed9ng b\u00e1n h\u00e0ng ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Amazon, eBay, Alibaba. Nh\u00e2n s\u1ef1 c\u00f3 k\u1ef9 n\u0103ng v\u1eadn h\u00e0nh TM\u0110T xuy\u00ean bi\u00ean gi\u1edbi \u0111ang r\u1ea5t khan hi\u1ebfm v\u00e0 \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng cao.<\/p>\n

AI v\u00e0 T\u1ef1 \u0111\u1ed9ng h\u00f3a trong TM\u0110T<\/h3>\n

\u1ee8ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) trong ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (chatbot), c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm, t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o v\u00e0 d\u1ef1 b\u00e1o nhu c\u1ea7u \u0111ang tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n. Ng\u01b0\u1eddi c\u00f3 k\u1ef9 n\u0103ng k\u1ebft h\u1ee3p gi\u1eefa TM\u0110T v\u00e0 AI s\u1ebd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh r\u1ea5t l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xanh v\u00e0 b\u1ec1n v\u1eefng<\/h3>\n

Theo VECOM, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xanh (Green E-commerce) \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng quan tr\u1ecdng. C\u00e1c doanh nghi\u1ec7p c\u1ea7n nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh tr\u1ef1c tuy\u1ebfn g\u1eafn v\u1edbi b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng \u2013 t\u1eeb \u0111\u00f3ng g\u00f3i xanh, logistics xanh \u0111\u1ebfn truy\u1ec1n th\u00f4ng b\u1ec1n v\u1eefng.<\/p>\n

9. So s\u00e1nh ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi c\u00e1c ng\u00e0nh li\u00ean quan<\/h2>\n

Nhi\u1ec1u b\u1ea1n ph\u00e2n v\u00e2n gi\u1eefa ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi c\u00e1c ng\u00e0nh g\u1ea7n nh\u01b0 Marketing, Qu\u1ea3n tr\u1ecb Kinh doanh, hay C\u00f4ng ngh\u1ec7 Th\u00f4ng tin. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 so s\u00e1nh ng\u1eafn g\u1ecdn:<\/p>\n

TM\u0110T so v\u1edbi Qu\u1ea3n tr\u1ecb Kinh doanh<\/h3>\n

Qu\u1ea3n tr\u1ecb Kinh doanh cung c\u1ea5p ki\u1ebfn th\u1ee9c r\u1ed9ng v\u1ec1 qu\u1ea3n l\u00fd doanh nghi\u1ec7p n\u00f3i chung, trong khi TM\u0110T t\u1eadp trung chuy\u00ean s\u00e2u v\u00e0o kinh doanh tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. N\u1ebfu b\u1ea1n mu\u1ed1n theo \u0111u\u1ed5i kinh doanh online, ng\u00e0nh TM\u0110T s\u1ebd gi\u00fap b\u1ea1n \u0111i s\u00e2u h\u01a1n v\u00e0 c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh r\u00f5 r\u00e0ng.<\/p>\n

TM\u0110T so v\u1edbi Marketing<\/h3>\n

Marketing t\u1eadp trung v\u00e0o truy\u1ec1n th\u00f4ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00f3i chung, c\u00f2n TM\u0110T bao g\u1ed3m c\u1ea3 marketing l\u1eabn v\u1eadn h\u00e0nh, logistics, thanh to\u00e1n v\u00e0 c\u00f4ng ngh\u1ec7. Sinh vi\u00ean TM\u0110T c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb kinh doanh tr\u1ef1c tuy\u1ebfn.<\/p>\n

TM\u0110T so v\u1edbi C\u00f4ng ngh\u1ec7 Th\u00f4ng tin<\/h3>\n

CNTT t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7, trong khi TM\u0110T t\u1eadp trung v\u00e0o \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 kinh doanh. N\u1ebfu b\u1ea1n th\u00edch c\u1ea3 kinh doanh l\u1eabn c\u00f4ng ngh\u1ec7, TM\u0110T l\u00e0 l\u1ef1a ch\u1ecdn c\u00e2n b\u1eb1ng v\u00e0 th\u1ef1c t\u1ebf nh\u1ea5t.<\/p>\n

10. L\u1eddi khuy\u00ean cho sinh vi\u00ean v\u00e0 ng\u01b0\u1eddi mu\u1ed1n chuy\u1ec3n ng\u00e0nh sang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

D\u00e0nh cho h\u1ecdc sinh chu\u1ea9n b\u1ecb ch\u1ecdn ng\u00e0nh<\/h3>\n

B\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u s\u1edbm b\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c trang tin TM\u0110T nh\u01b0 VECOM, Brands Vietnam, v\u00e0 \u0111\u1ecdc b\u00e1o c\u00e1o c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng. Th\u1eed b\u00e1n h\u00e0ng online tr\u00ean Shopee ho\u1eb7c TikTok Shop ngay t\u1eeb khi c\u00f2n \u0111i h\u1ecdc \u0111\u1ec3 hi\u1ec3u th\u1ef1c t\u1ebf ng\u00e0nh. V\u00e0 khi ch\u1ecdn tr\u01b0\u1eddng, h\u00e3y \u01b0u ti\u00ean nh\u1eefng n\u01a1i c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1eadp nh\u1eadt v\u00e0 c\u00f3 m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi doanh nghi\u1ec7p trong ng\u00e0nh. Ba b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o gi\u1ea3ng \u0111\u01b0\u1eddng.<\/p>\n

D\u00e0nh cho sinh vi\u00ean \u0111ang h\u1ecdc<\/h3>\n

\u0110\u1eebng ch\u1ec9 h\u1ecdc tr\u00ean gi\u1ea3ng \u0111\u01b0\u1eddng \u2013 h\u00e3y t\u1ef1 th\u1ef1c h\u00e0nh b\u1eb1ng c\u00e1ch m\u1edf gian h\u00e0ng ri\u00eang, ch\u1ea1y qu\u1ea3ng c\u00e1o v\u1edbi ng\u00e2n s\u00e1ch nh\u1ecf, ho\u1eb7c nh\u1eadn d\u1ef1 \u00e1n freelance. T\u00ecm c\u01a1 h\u1ed9i th\u1ef1c t\u1eadp s\u1edbm t\u1ea1i c\u00e1c c\u00f4ng ty TM\u0110T ho\u1eb7c b\u1ed9 ph\u1eadn TM\u0110T c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u1edbn \u0111\u1ec3 t\u00edch l\u0169y kinh nghi\u1ec7m th\u1ef1c t\u1ebf. L\u1ea5y c\u00e1c ch\u1ee9ng ch\u1ec9 mi\u1ec5n ph\u00ed t\u1eeb Google Digital Garage, HubSpot Academy, Facebook Blueprint \u0111\u1ec3 b\u1ed5 sung v\u00e0o CV. X\u00e2y d\u1ef1ng portfolio c\u00e1 nh\u00e2n v\u1edbi c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf ch\u00ednh l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng khi xin vi\u1ec7c. M\u1ed7i b\u01b0\u1edbc th\u1ef1c h\u00e0nh trong qu\u00e1 tr\u00ecnh h\u1ecdc \u0111\u1ec1u s\u1ebd tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh sau khi t\u1ed1t nghi\u1ec7p.<\/p>\n

D\u00e0nh cho ng\u01b0\u1eddi mu\u1ed1n chuy\u1ec3n ng\u00e0nh<\/h3>\n

Ng\u00e0nh TM\u0110T r\u1ea5t ch\u00e0o \u0111\u00f3n ng\u01b0\u1eddi chuy\u1ec3n ng\u00e0nh v\u00ec nhi\u1ec1u k\u1ef9 n\u0103ng c\u00f3 th\u1ec3 chuy\u1ec3n giao: n\u1ebfu b\u1ea1n c\u00f3 n\u1ec1n t\u1ea3ng marketing, b\u00e1n h\u00e0ng, CNTT ho\u1eb7c logistics, b\u1ea1n \u0111\u00e3 c\u00f3 l\u1ee3i th\u1ebf. B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c h\u1ecdc c\u00e1c kh\u00f3a ng\u1eafn h\u1ea1n v\u1ec1 v\u1eadn h\u00e0nh s\u00e0n TM\u0110T, digital marketing, ho\u1eb7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Th\u1ef1c h\u00e0nh ngay b\u1eb1ng c\u00e1ch m\u1edf shop tr\u00ean s\u00e0n ho\u1eb7c nh\u1eadn d\u1ef1 \u00e1n nh\u1ecf \u0111\u1ec3 x\u00e2y d\u1ef1ng kinh nghi\u1ec7m th\u1ef1c t\u1ebf. Tham gia c\u00e1c c\u1ed9ng \u0111\u1ed3ng TM\u0110T tr\u00ean Facebook v\u00e0 c\u00e1c h\u1ed9i nh\u00f3m v\u1ec1 Shopee, TikTok Shop \u0111\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc. L\u1ed9 tr\u00ecnh chuy\u1ec3n ng\u00e0nh th\u01b0\u1eddng m\u1ea5t t\u1eeb 3\u20136 th\u00e1ng n\u1ebfu b\u1ea1n nghi\u00eam t\u00fac \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c.<\/p>\n\n\n\n\n\n\n
Nh\u00f3m ng\u00e0nh<\/th>\nS\u1ed1 tin tuy\u1ec3n d\u1ee5ng<\/th>\nKho\u1ea3ng l\u01b0\u01a1ng<\/th>\n<\/tr>\n<\/thead>\n
B\u00e1n l\u1ebb \u2013 B\u00e1n s\u1ec9<\/td>\n3003<\/td>\n6-30 tri\u1ec7u<\/td>\n<\/tr>\n
Ti\u1ebfp th\u1ecb<\/td>\n4927<\/td>\n5-30 tri\u1ec7u<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

S\u1ed1 li\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed & b\u00e1n l\u1ebb tr\u00ean CareerLink, th\u00e1ng 7\/2026.<\/em><\/p>\n

11. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

H\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 kh\u00f3 xin vi\u1ec7c kh\u00f4ng?<\/em><\/strong><\/p>\n

Kh\u00f4ng. Theo s\u1ed1 li\u1ec7u c\u1ee7a VECOM, ngu\u1ed3n nh\u00e2n l\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111ang thi\u1ebfu h\u1ee5t c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. V\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 25% m\u1ed7i n\u0103m c\u1ee7a ng\u00e0nh, nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 TM\u0110T li\u00ean t\u1ee5c t\u0103ng. H\u1ea7u h\u1ebft sinh vi\u00ean t\u1ed1t nghi\u1ec7p ng\u00e0nh n\u00e0y \u0111\u1ec1u t\u00ecm \u0111\u01b0\u1ee3c vi\u1ec7c l\u00e0m ph\u00f9 h\u1ee3p trong v\u00f2ng 1\u20133 th\u00e1ng sau khi ra tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u00e0 N\u1ed9i v\u00e0 TP.HCM.<\/p>\n

L\u01b0\u01a1ng ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi ra tr\u01b0\u1eddng c\u00f3 cao kh\u00f4ng?<\/em><\/strong><\/p>\n

M\u1ee9c l\u01b0\u01a1ng kh\u1edfi \u0111i\u1ec3m trung b\u00ecnh cho sinh vi\u00ean m\u1edbi ra tr\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb 7\u201310 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, cao h\u01a1n m\u1eb7t b\u1eb1ng chung nhi\u1ec1u ng\u00e0nh kh\u00e1c. Sau 2\u20133 n\u0103m kinh nghi\u1ec7m, m\u1ee9c l\u01b0\u01a1ng c\u00f3 th\u1ec3 t\u0103ng l\u00ean 15\u201320 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng. \u0110\u1eb7c bi\u1ec7t, nhi\u1ec1u v\u1ecb tr\u00ed trong ng\u00e0nh c\u00f2n c\u00f3 th\u00eam thu nh\u1eadp t\u1eeb hoa h\u1ed3ng, th\u01b0\u1edfng KPI, ho\u1eb7c thu nh\u1eadp t\u1eeb d\u1ef1 \u00e1n kinh doanh c\u00e1 nh\u00e2n.<\/p>\n

Kh\u00f4ng gi\u1ecfi c\u00f4ng ngh\u1ec7 c\u00f3 h\u1ecdc \u0111\u01b0\u1ee3c ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng?<\/em><\/strong><\/p>\n

Ho\u00e0n to\u00e0n c\u00f3 th\u1ec3. Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng y\u00eau c\u1ea7u b\u1ea1n ph\u1ea3i l\u00e0 chuy\u00ean gia l\u1eadp tr\u00ecnh. Ph\u1ea7n c\u00f4ng ngh\u1ec7 trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o t\u1eadp trung v\u00e0o \u1ee9ng d\u1ee5ng ch\u1ee9 kh\u00f4ng ph\u1ea3i ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m. B\u1ea1n s\u1ebd h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 n\u1ec1n t\u1ea3ng TM\u0110T, ch\u1ee9 kh\u00f4ng ph\u1ea3i vi\u1ebft code \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00fang. Tuy nhi\u00ean, n\u1ebfu c\u00f3 n\u1ec1n t\u1ea3ng t\u1ed1t v\u1ec1 c\u00f4ng ngh\u1ec7, b\u1ea1n s\u1ebd c\u00f3 th\u00eam l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

T\u1eeb v\u1eadn h\u00e0nh s\u00e0n TM\u0110T, digital marketing, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ebfn logistics v\u00e0 t\u01b0 v\u1ea5n chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u00e2u h\u1ecfi h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra tr\u01b0\u1eddng l\u00e0m g\u00ec<\/strong> gi\u1edd \u0111\u00e2y kh\u00f4ng c\u00f2n l\u00e0 n\u1ed7i lo khi th\u1ecb tr\u01b0\u1eddng \u0111ang thi\u1ebfu h\u1ee5t nh\u00e2n l\u1ef1c tr\u1ea7m tr\u1ecdng. V\u1edbi doanh thu ng\u00e0nh d\u1ef1 ki\u1ebfn ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong giai \u0111o\u1ea1n 2026\u20132030 c\u00f9ng khung ph\u00e1p l\u00fd ng\u00e0y c\u00e0ng ho\u00e0n thi\u1ec7n, \u0111\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n

Minh An<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

H\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ra tr\u01b0\u1eddng l\u00e0m g\u00ec? Kh\u00e1m ph\u00e1 10+ v\u1ecb tr\u00ed vi\u1ec7c l\u00e0m TM\u0110T l\u01b0\u01a1ng t\u1eeb 8\u201350 tri\u1ec7u, l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng. T\u00ecm hi\u1ec3u ngay!<\/p>\n","protected":false},"author":58,"featured_media":12728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[91],"class_list":["post-12701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep","tag-huong-nghiep"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/12701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=12701"}],"version-history":[{"count":10,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/12701\/revisions"}],"predecessor-version":[{"id":31999,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/12701\/revisions\/31999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/12728"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=12701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=12701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=12701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}