{"id":10418,"date":"2025-06-25T16:38:36","date_gmt":"2025-06-25T09:38:36","guid":{"rendered":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/?p=10418"},"modified":"2026-08-05T09:51:23","modified_gmt":"2026-08-05T02:51:23","slug":"ap-luc-doanh-so-nganh-sales","status":"publish","type":"post","link":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/tu-van-nghe-nghiep\/ap-luc-doanh-so-nganh-sales","title":{"rendered":"Nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn g\u00e2y ra \u00e1p l\u1ef1c doanh s\u1ed1 ng\u00e0nh sales"},"content":{"rendered":"\n

Ch\u1ec9 ti\u00eau kh\u00f4ng \u0111\u1ea1t, b\u1ea1n b\u1eaft \u0111\u1ea7u nghi ng\u1edd ch\u00ednh m\u00ecnh. \u00c1p l\u1ef1c doanh s\u1ed1 ng\u00e0nh sales<\/strong> kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng hay th\u1ecb tr\u01b0\u1eddng, m\u00e0 t\u1eeb vi\u1ec7c ph\u1ea3i li\u00ean t\u1ee5c ch\u1ee9ng minh gi\u00e1 tr\u1ecb b\u1eb1ng k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3. \u0110\u00e2y kh\u00f4ng ph\u1ea3i cu\u1ed9c \u0111ua t\u1ed1c \u0111\u1ed9, m\u00e0 l\u00e0 h\u00e0nh tr\u00ecnh c\u1ea7n s\u1ef1 b\u1ec1n b\u1ec9 v\u00e0 t\u1ec9nh t\u00e1o. Nh\u01b0ng li\u1ec7u c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 hi\u1ec3u \u0111\u00fang, v\u01b0\u1ee3t qua v\u00e0 l\u00e0m ch\u1ee7 \u00e1p l\u1ef1c n\u00e0y?<\/p>\n\n\n\n

\"\u00e1p<\/figure>\n\n\n\n

\u00c1p l\u1ef1c doanh s\u1ed1 ng\u00e0nh sales l\u00e0 g\u00ec<\/h2>\n\n\n\n

\u00c1p l\u1ef1c doanh s\u1ed1 ng\u00e0nh sales l\u00e0 tr\u1ea1ng th\u00e1i c\u0103ng th\u1eb3ng, lo l\u1eafng ho\u1eb7c b\u1ecb th\u00fac \u00e9p m\u00e0 nh\u00e2n vi\u00ean kinh doanh th\u01b0\u1eddng g\u1eb7p khi ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee9c doanh thu, s\u1ed1 l\u01b0\u1ee3ng h\u1ee3p \u0111\u1ed3ng ho\u1eb7c kh\u00e1ch h\u00e0ng theo ch\u1ec9 ti\u00eau \u0111\u1ecbnh s\u1eb5n (KPI). \u0110\u00e2y l\u00e0 lo\u1ea1i \u00e1p l\u1ef1c ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u1eb7c tr\u01b0ng nh\u1ea5t trong ngh\u1ec1 b\u00e1n h\u00e0ng, b\u1edfi doanh s\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 th\u01b0\u1edbc \u0111o tr\u1ef1c ti\u1ebfp c\u1ee7a hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c.<\/p>\n\n\n\n

\n

L\u00e0m sales kh\u00f4ng s\u1ee3 m\u1ec7t, ch\u1ec9 s\u1ee3 th\u00e1ng n\u00e0o c\u0169ng b\u1ecb con s\u1ed1 \u0111\u00e8 n\u1eb7ng l\u00ean vai.<\/strong><\/strong><\/p>\n<\/blockquote>\n\n\n\n

Kh\u00e1c v\u1edbi nh\u1eefng \u00e1p l\u1ef1c v\u1ec1 h\u00e0nh ch\u00ednh hay quan h\u1ec7 n\u1ed9i b\u1ed9, \u00e1p l\u1ef1c doanh s\u1ed1 mang t\u00ednh \u0111\u1ecbnh l\u01b0\u1ee3ng r\u00f5 r\u00e0ng, d\u1ec5 b\u1ecb so s\u00e1nh gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn thu nh\u1eadp, c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn. \u0110\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m sales, vi\u1ec7c kh\u00f4ng \u0111\u1ea1t m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u01b0\u01a1ng th\u01b0\u1edfng m\u00e0 c\u00f2n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00ecnh \u1ea3nh chuy\u00ean m\u00f4n v\u00e0 t\u00e2m l\u00fd c\u00e1 nh\u00e2n. Ch\u00ednh v\u00ec th\u1ebf, \u00e1p l\u1ef1c n\u00e0y th\u01b0\u1eddng k\u00e9o d\u00e0i, t\u00e1i di\u1ec5n v\u00e0 mang t\u00ednh \u201c\u00e1m \u1ea3nh\u201d n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t t\u1ed1t.<\/p>\n\n\n\n

Nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m t\u0103ng \u00e1p l\u1ef1c doanh s\u1ed1 ng\u00e0nh sales<\/h2>\n\n\n\n

C\u00f3 nhi\u1ec1u nguy\u00ean nh\u00e2n khi\u1ebfn \u00e1p l\u1ef1c doanh s\u1ed1 trong ng\u00e0nh sales tr\u1edf n\u00ean dai d\u1eb3ng v\u00e0 kh\u00f3 ki\u1ec3m so\u00e1t. M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ch\u00ednh l\u00e0 h\u1ec7 th\u1ed1ng ch\u1ec9 ti\u00eau (KPI) thi\u1ebfu linh ho\u1ea1t ho\u1eb7c \u0111\u1eb7t qu\u00e1 cao so v\u1edbi n\u0103ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng. Khi m\u1ee5c ti\u00eau kh\u00f4ng s\u00e1t v\u1edbi th\u1ef1c t\u1ebf, nh\u00e2n vi\u00ean sales d\u1ec5 r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i b\u1ecb d\u1ed3n \u00e9p, lo s\u1ee3 th\u1ea5t b\u1ea1i v\u00e0 m\u1ea5t \u0111\u1ed9ng l\u1ef1c.<\/p>\n

V\u1ec1 c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m, chuy\u00ean m\u1ee5c b\u00e1n h\u00e0ng \/ kinh doanh tr\u00ean CareerLink \u0111ang c\u00f3 kho\u1ea3ng 14901 tin tuy\u1ec3n d\u1ee5ng, m\u1ee9c l\u01b0\u01a1ng ph\u1ed5 bi\u1ebfn dao \u0111\u1ed9ng 8-19 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng t\u00f9y c\u1ea5p b\u1eadc v\u00e0 kinh nghi\u1ec7m. Tham kh\u1ea3o tr\u1ef1c ti\u1ebfp vi\u1ec7c l\u00e0m ng\u00e0nh b\u00e1n h\u00e0ng \/ kinh doanh<\/a> s\u1ebd gi\u00fap b\u1ea1n h\u00ecnh dung r\u00f5 h\u01a1n c\u00f4ng vi\u1ec7c v\u00e0 m\u1eb7t b\u1eb1ng \u0111\u00e3i ng\u1ed9 hi\u1ec7n nay.<\/p>\n\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, \u00e1p l\u1ef1c t\u1eeb c\u1ea5p tr\u00ean v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh n\u1ed9i b\u1ed9 c\u0169ng khi\u1ebfn t\u00ecnh h\u00ecnh c\u0103ng th\u1eb3ng h\u01a1n. Nhi\u1ec1u \u0111\u1ed9i ng\u0169 sales ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh th\u01b0\u1edfng \u2013 ph\u1ea1t r\u00f5 r\u00e0ng, so s\u00e1nh tr\u1ef1c ti\u1ebfp gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean. \u0110i\u1ec1u n\u00e0y n\u1ebfu kh\u00f4ng \u0111i k\u00e8m v\u0103n h\u00f3a h\u1ed7 tr\u1ee3 s\u1ebd d\u1ec5 t\u1ea1o c\u1ea3m gi\u00e1c b\u1ecb theo d\u00f5i, c\u00f4 l\u1eadp ho\u1eb7c th\u1ea5t b\u1ea1i tr\u01b0\u1edbc t\u1eadp th\u1ec3.<\/p>\n\n\n\n

Ng\u00e0nh ngh\u1ec1 c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 chi ph\u1ed1i m\u1ee9c \u0111\u1ed9 \u00e1p l\u1ef1c. Nh\u1eefng l\u0129nh v\u1ef1c nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, t\u00e0i ch\u00ednh, b\u1ea3o hi\u1ec3m, B2B hay s\u1ea3n ph\u1ea9m c\u00f3 chu k\u1ef3 b\u00e1n d\u00e0i th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi nh\u00e2n vi\u00ean ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 v\u1eabn kh\u00f4ng \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ch\u1ec9 ti\u00eau h\u00e0ng th\u00e1ng tr\u1edf th\u00e0nh g\u00e1nh n\u1eb7ng.<\/p>\n\n\n\n

Ngo\u00e0i ra, s\u1ef1 thi\u1ebfu h\u1ee5t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 CRM, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n c\u0169ng g\u00f3p ph\u1ea7n gia t\u0103ng \u00e1p l\u1ef1c. \u0110\u1eb7c bi\u1ec7t, nh\u1eefng ng\u01b0\u1eddi m\u1edbi v\u00e0o ngh\u1ec1, telesales ho\u1eb7c nh\u00e2n vi\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng l\u00e0 nh\u00f3m ch\u1ecbu \u1ea3nh h\u01b0\u1edfng m\u1ea1nh nh\u1ea5t do ch\u01b0a c\u00f3 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc v\u00e0 \u00edt \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 chuy\u00ean s\u00e2u.<\/p>\n\n\n\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a \u00e1p l\u1ef1c doanh s\u1ed1 \u0111\u1ebfn nh\u00e2n vi\u00ean sales<\/h2>\n\n\n\n

\u00c1p l\u1ef1c doanh s\u1ed1 n\u1ebfu k\u00e9o d\u00e0i v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd \u0111\u00fang c\u00e1ch s\u1ebd g\u00e2y ra nh\u1eefng h\u1ec7 qu\u1ea3 nghi\u00eam tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean sales, c\u1ea3 v\u1ec1 tinh th\u1ea7n, hi\u1ec7u su\u1ea5t v\u00e0 kh\u1ea3 n\u0103ng g\u1eafn b\u00f3 v\u1edbi ngh\u1ec1. Tr\u01b0\u1edbc h\u1ebft l\u00e0 s\u1ef1 suy gi\u1ea3m n\u0103ng l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c. Khi li\u00ean t\u1ee5c kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 ti\u00eau ho\u1eb7c c\u1ea3m th\u1ea5y m\u00ecnh b\u1ecb \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean con s\u1ed1, nh\u00e2n vi\u00ean d\u1ec5 r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i t\u1ef1 nghi ng\u1edd b\u1ea3n th\u00e2n, lo l\u1eafng, c\u00e1u g\u1eaft v\u00e0 m\u1ea5t ni\u1ec1m tin v\u00e0o c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

V\u1ec1 m\u1eb7t hi\u1ec7u su\u1ea5t, \u00e1p l\u1ef1c cao khi\u1ebfn ng\u01b0\u1eddi b\u00e1n h\u00e0ng d\u1ec5 h\u00e0nh \u0111\u1ed9ng v\u1ed9i v\u00e0ng, thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kh\u00f4ng s\u00e1ng su\u1ed1t, t\u1eeb \u0111\u00f3 l\u00e0m gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng t\u01b0 v\u1ea5n v\u00e0 t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c c\u1ed1 g\u1eafng \u201cch\u1ea1y s\u1ed1\u201d c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd b\u1ecf qua y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng nh\u01b0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, d\u1eabn \u0111\u1ebfn v\u00f2ng l\u1eb7p hi\u1ec7u su\u1ea5t th\u1ea5p \u2013 \u00e1p l\u1ef1c t\u0103ng.<\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 d\u1eebng \u1edf c\u00e1 nh\u00e2n, \u00e1p l\u1ef1c c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tinh th\u1ea7n \u0111\u1ed9i nh\u00f3m. Khi m\u1ed7i ng\u01b0\u1eddi ch\u1ec9 ch\u0103m ch\u0103m v\u00e0o ch\u1ec9 ti\u00eau c\u1ee7a ri\u00eang m\u00ecnh, s\u1ef1 h\u1ed7 tr\u1ee3 l\u1eabn nhau s\u1ebd gi\u1ea3m, l\u00e0m suy y\u1ebfu v\u0103n h\u00f3a n\u1ed9i b\u1ed9. V\u1ec1 l\u00e2u d\u00e0i, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng thi\u1ebfu ni\u1ec1m tin, c\u1ea1nh tranh ti\u00eau c\u1ef1c v\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u00e2n vi\u00ean m\u1edbi ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c ch\u1ecbu \u0111\u1ef1ng t\u00e2m l\u00fd k\u00e9m.<\/p>\n\n\n\n

K\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1ea3m b\u1edbt \u00e1p l\u1ef1c doanh s\u1ed1<\/h2>\n\n\n\n

\u0110\u1ec3 gi\u1ea3m thi\u1ec3u \u00e1p l\u1ef1c doanh s\u1ed1 trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, m\u1ed7i nh\u00e2n vi\u00ean sales c\u1ea7n trang b\u1ecb cho m\u00ecnh nh\u1eefng k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu nh\u1eb1m n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t t\u00ecnh hu\u1ed1ng. Tr\u01b0\u1edbc h\u1ebft l\u00e0 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau v\u00e0 th\u1eddi gian. Thay v\u00ec b\u1ecb cu\u1ed1n theo c\u00e1c con s\u1ed1 cu\u1ed1i th\u00e1ng, ng\u01b0\u1eddi l\u00e0m sales c\u1ea7n h\u1ecdc c\u00e1ch chia nh\u1ecf ch\u1ec9 ti\u00eau th\u00e0nh c\u00e1c m\u1ed1c ng\u1eafn h\u1ea1n, thi\u1ebft l\u1eadp l\u1ecbch l\u00e0m vi\u1ec7c r\u00f5 r\u00e0ng v\u00e0 \u01b0u ti\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng mang l\u1ea1i gi\u00e1 tr\u1ecb cao.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, k\u1ef9 n\u0103ng giao ti\u1ebfp, thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u00e0m ph\u00e1n \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c gi\u1ea3m t\u1ef7 l\u1ec7 t\u1eeb ch\u1ed1i v\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 c\u1ea7n n\u00f3i hay m\u00e0 c\u00f2n ph\u1ea3i bi\u1ebft l\u1eafng nghe, \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111\u00fang tr\u1ecdng t\u00e2m v\u00e0 ph\u1ea3n \u1ee9ng linh ho\u1ea1t theo t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i \u00e1p l\u1ef1c th\u00e0nh \u0111\u1ed9ng l\u1ef1c trong m\u1ed7i cu\u1ed9c ti\u1ebfp x\u00fac.<\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, t\u01b0 duy ph\u1ee5c h\u1ed3i sau th\u1ea5t b\u1ea1i c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u1ea5t. Ngh\u1ec1 sales v\u1ed1n d\u0129 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ea5t nhi\u1ec1u l\u1ea7n b\u1ecb t\u1eeb ch\u1ed1i, do \u0111\u00f3 ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 c\u1ea7n r\u00e8n luy\u1ec7n tinh th\u1ea7n b\u1ec1n b\u1ec9, kh\u1ea3 n\u0103ng v\u01b0\u1ee3t qua c\u1ea3m x\u00fac ti\u00eau c\u1ef1c v\u00e0 kh\u00f4ng \u0111\u1ec3 k\u1ebft qu\u1ea3 ng\u00e0y h\u00f4m qua \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn phong \u0111\u1ed9 h\u00f4m nay. S\u1ef1 ch\u1ee7 \u0111\u1ed9ng h\u1ecdc h\u1ecfi v\u00e0 c\u1ea3i thi\u1ec7n b\u1ea3n th\u00e2n m\u1ed7i ng\u00e0y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap sales \u0111\u1ee9ng v\u1eefng tr\u01b0\u1edbc m\u1ecdi \u00e1p l\u1ef1c.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c t\u1eeb c\u00f4ng ty \u0111\u1ec3 gi\u1ea3m \u00e1p l\u1ef1c cho \u0111\u1ed9i sales<\/h2>\n\n\n\n

\u00c1p l\u1ef1c doanh s\u1ed1 kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 c\u00e1 nh\u00e2n m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh c\u00e1ch t\u1ed5 ch\u1ee9c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 kinh doanh. \u0110\u1ec3 gi\u00fap nh\u00e2n vi\u00ean sales duy tr\u00ec hi\u1ec7u su\u1ea5t m\u00e0 kh\u00f4ng b\u1ecb b\u00e0o m\u00f2n tinh th\u1ea7n, doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u00e0i b\u1ea3n v\u00e0 d\u00e0i h\u1ea1n. Tr\u01b0\u1edbc ti\u00ean, vi\u1ec7c thi\u1ebft k\u1ebf KPI c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh h\u1ee3p l\u00fd theo t\u1eebng giai \u0111o\u1ea1n, t\u1eebng nh\u00f3m nh\u00e2n s\u1ef1 v\u00e0 t\u00ednh \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh h\u00e0ng. Nh\u1eefng ch\u1ec9 ti\u00eau c\u1ee9ng nh\u1eafc ho\u1eb7c thi\u1ebfu c\u0103n c\u1ee9 th\u1ef1c ti\u1ec5n s\u1ebd ch\u1ec9 khi\u1ebfn nh\u00e2n vi\u00ean th\u00eam c\u0103ng th\u1eb3ng v\u00e0 d\u1ec5 m\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng.<\/p>\n\n\n\n

Song song \u0111\u00f3, m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1ea7n khuy\u1ebfn kh\u00edch tinh th\u1ea7n h\u1ee3p t\u00e1c thay v\u00ec t\u1ea1o ra c\u1ea1nh tranh c\u1ef1c \u0111oan. M\u1ed9t \u0111\u1ed9i sales hi\u1ec7u qu\u1ea3 kh\u00f4ng n\u00ean ch\u1ec9 l\u00e0 n\u01a1i so s\u00e1nh b\u1ea3ng s\u1ed1 li\u1ec7u, m\u00e0 ph\u1ea3i l\u00e0 h\u1ec7 sinh th\u00e1i h\u1ed7 tr\u1ee3 l\u1eabn nhau, n\u01a1i ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc d\u00ecu d\u1eaft ng\u01b0\u1eddi m\u1edbi, n\u01a1i m\u1ecdi th\u00e0nh vi\u00ean \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn khi n\u1ed7 l\u1ef1c th\u1eadt s\u1ef1.<\/p>\n\n\n\n

Ngo\u00e0i ra, vi\u1ec7c \u1ee9ng d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ebd gi\u00fap gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng th\u1ee7 c\u00f4ng, t\u1eeb \u0111\u00f3 t\u0103ng t\u00ednh ch\u00ednh x\u00e1c trong ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c. Cu\u1ed1i c\u00f9ng, c\u00e1c ch\u00ednh s\u00e1ch th\u01b0\u1edfng c\u1ea7n minh b\u1ea1ch, linh ho\u1ea1t v\u00e0 mang t\u00ednh khuy\u1ebfn kh\u00edch d\u00e0i h\u1ea1n. Khi nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn \u0111\u00fang m\u1ee9c, h\u1ecd s\u1ebd c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 chinh ph\u1ee5c m\u1ee5c ti\u00eau m\u00e0 kh\u00f4ng bi\u1ebfn doanh s\u1ed1 th\u00e0nh g\u00e1nh n\u1eb7ng.<\/p>\n\n\n\n

L\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p sales kh\u00f4ng b\u1ecb \u00e1p l\u1ef1c chi ph\u1ed1i<\/h2>\n\n\n\n

\u00c1p l\u1ef1c doanh s\u1ed1 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ti\u00eau c\u1ef1c n\u1ebfu ng\u01b0\u1eddi l\u00e0m sales bi\u1ebft c\u00e1ch ki\u1ec3m so\u00e1t v\u00e0 \u0111\u1ecbnh h\u00ecnh con \u0111\u01b0\u1eddng ngh\u1ec1 nghi\u1ec7p ph\u00f9 h\u1ee3p. M\u1ed9t trong nh\u1eefng h\u01b0\u1edbng \u0111i b\u1ec1n v\u1eefng l\u00e0 chuy\u1ec3n sang c\u00e1c m\u1ea3ng c\u00f3 chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n nh\u01b0ng gi\u00e1 tr\u1ecb cao, nh\u01b0 t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p, key account ho\u1eb7c B2B, n\u01a1i ch\u1ea5t l\u01b0\u1ee3ng m\u1ed1i quan h\u1ec7 v\u00e0 ki\u1ebfn th\u1ee9c s\u1ea3n ph\u1ea9m quan tr\u1ecdng h\u01a1n t\u1ed1c \u0111\u1ed9 ch\u1ed1t \u0111\u01a1n.<\/p>\n\n\n\n

Khi \u0111\u00e3 t\u00edch l\u0169y \u0111\u1ee7 kinh nghi\u1ec7m v\u00e0 n\u0103ng l\u1ef1c, nh\u00e2n vi\u00ean sales c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n l\u00ean c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd nh\u01b0 team leader, tr\u01b0\u1edfng nh\u00f3m kinh doanh ho\u1eb7c chuy\u00ean gia \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9. Nh\u1eefng vai tr\u00f2 n\u00e0y kh\u00f4ng c\u00f2n b\u1ecb \u00e1p l\u1ef1c tr\u1ef1c ti\u1ebfp t\u1eeb ch\u1ec9 ti\u00eau c\u00e1 nh\u00e2n, m\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ed9i ng\u0169 v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

Ngo\u00e0i ra, nhi\u1ec1u ng\u01b0\u1eddi sau khi \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh t\u1ef1u trong ngh\u1ec1 sales \u0111\u00e3 l\u1ef1a ch\u1ecdn h\u01b0\u1edbng \u0111i \u0111\u1ed9c l\u1eadp nh\u01b0 tr\u1edf th\u00e0nh t\u01b0 v\u1ea5n vi\u00ean t\u1ef1 do, m\u1edf c\u00f4ng ty ri\u00eang ho\u1eb7c l\u00e0m \u0111\u1ea1i l\u00fd nh\u01b0\u1ee3ng quy\u1ec1n. V\u1edbi n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc, h\u1ecd c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ph\u1ed1i c\u00f4ng vi\u1ec7c, ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u00e0 t\u1ea1o n\u00ean m\u00f4 h\u00ecnh kinh doanh \u00edt b\u1ecb chi ph\u1ed1i b\u1edfi \u00e1p l\u1ef1c doanh s\u1ed1 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n

Chia s\u1ebb ng\u01b0\u1eddi trong ngh\u1ec1 v\u1ec1 \u00e1p l\u1ef1c doanh s\u1ed1 ng\u00e0nh sales<\/h2>\n\n\n\n

Nhi\u1ec1u ng\u01b0\u1eddi t\u1eebng l\u00e0m trong ng\u00e0nh sales l\u00e2u n\u0103m \u0111\u1ec1u th\u1eeba nh\u1eadn r\u1eb1ng \u00e1p l\u1ef1c doanh s\u1ed1 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi c\u1ee7a c\u00f4ng vi\u1ec7c, nh\u01b0ng c\u00e1ch \u0111\u1ed1i di\u1ec7n v\u1edbi n\u00f3 m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 b\u1ec1n v\u1eefng trong ngh\u1ec1. M\u1ed9t nh\u00e2n vi\u00ean kinh doanh t\u1eebng l\u00e0m \u1edf l\u0129nh v\u1ef1c b\u1ea3o hi\u1ec3m chia s\u1ebb r\u1eb1ng, th\u1eddi gian \u0111\u1ea7u anh lu\u00f4n c\u1ea3m th\u1ea5y b\u1ecb \u201c\u0111u\u1ed1i s\u1ee9c\u201d khi th\u00e1ng n\u00e0o c\u0169ng b\u1ecb so s\u00e1nh s\u1ed1 li\u1ec7u, th\u1eadm ch\u00ed nhi\u1ec1u l\u1ea7n c\u00f3 \u00fd \u0111\u1ecbnh ngh\u1ec9 vi\u1ec7c. Tuy nhi\u00ean, nh\u1edd ki\u00ean tr\u00ec r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 h\u1ecdc c\u00e1ch chia nh\u1ecf m\u1ee5c ti\u00eau theo tu\u1ea7n, anh d\u1ea7n l\u1ea5y l\u1ea1i phong \u0111\u1ed9 v\u00e0 sau m\u1ed9t n\u0103m \u0111\u00e3 tr\u1edf th\u00e0nh tr\u01b0\u1edfng nh\u00f3m kinh doanh.<\/p>\n\n\n\n

\u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, c\u0169ng c\u00f3 nh\u1eefng ng\u01b0\u1eddi sau v\u00e0i n\u0103m l\u00e0m sales \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng chuy\u1ec3n h\u01b0\u1edbng sang b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ho\u1eb7c marketing n\u1ed9i b\u1ed9. H\u1ecd nh\u1eadn ra r\u1eb1ng m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh, \u00edt c\u1ea1nh tranh h\u01a1n nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m trong ng\u00e0nh.<\/p>\n\n\n\n

Nh\u1eefng chia s\u1ebb nh\u01b0 v\u1eady cho th\u1ea5y r\u1eb1ng kh\u00f4ng c\u00f3 m\u1ed9t con \u0111\u01b0\u1eddng duy nh\u1ea5t \u0111\u1ec3 v\u01b0\u1ee3t qua \u00e1p l\u1ef1c doanh s\u1ed1. Quan tr\u1ecdng l\u00e0 m\u1ed7i ng\u01b0\u1eddi ph\u1ea3i hi\u1ec3u r\u00f5 gi\u1edbi h\u1ea1n, \u0111i\u1ec3m m\u1ea1nh v\u00e0 m\u1ee5c ti\u00eau ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

Gi\u1eefa nh\u1eefng con s\u1ed1 l\u1ea1nh l\u00f9ng v\u00e0 k\u1ef3 v\u1ecdng cao \u0111\u1ed9, \u00e1p l\u1ef1c doanh s\u1ed1 ng\u00e0nh sales<\/strong> \u0111\u00f4i khi ch\u00ednh l\u00e0 ph\u00e9p th\u1eed \u0111\u1ec3 nh\u1eadn di\u1ec7n \u0111\u00e2u l\u00e0 ng\u01b0\u1eddi b\u1ec1n b\u1ec9, \u0111\u00e2u l\u00e0 ng\u01b0\u1eddi c\u1ea7n m\u1ed9t l\u1ed1i \u0111i kh\u00e1c. Quan tr\u1ecdng kh\u00f4ng ph\u1ea3i l\u00e0 v\u01b0\u1ee3t qua m\u1ecdi ch\u1ec9 ti\u00eau m\u00e0 l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n, gi\u00e1 tr\u1ecb v\u00e0 h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh. Ch\u1ecdn \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c, b\u1ea1n kh\u00f4ng c\u1ea7n tr\u00e1nh \u00e1p l\u1ef1c m\u00e0 bi\u1ebft c\u00e1ch \u0111i c\u00f9ng n\u00f3. C\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 theo d\u00f5i b\u00e0i vi\u1ebft t\u1eeb CareerLink.vn<\/strong>.<\/p>\n\n\n\n

Tr\u00ed Nh\u00e2n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ch\u1ec9 ti\u00eau kh\u00f4ng \u0111\u1ea1t, b\u1ea1n b\u1eaft \u0111\u1ea7u nghi ng\u1edd ch\u00ednh m\u00ecnh. \u00c1p l\u1ef1c doanh s\u1ed1 ng\u00e0nh sales kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng hay th\u1ecb …<\/p>\n","protected":false},"author":58,"featured_media":10419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[87],"class_list":["post-10418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tu-van-nghe-nghiep","tag-nhan-vien-kinh-doanh"],"_links":{"self":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/10418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/comments?post=10418"}],"version-history":[{"count":2,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/10418\/revisions"}],"predecessor-version":[{"id":27370,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/posts\/10418\/revisions\/27370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media\/10419"}],"wp:attachment":[{"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/media?parent=10418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/categories?post=10418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.careerlink.vn\/cam-nang-viec-lam\/wp-json\/wp\/v2\/tags?post=10418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}